---
title: Adobe Customer Journey Analytics Reviews
meta_title: 'Adobe Customer Journey Analytics Reviews 2026: Details, Pricing, & Features
  | G2'
meta_description: Filter 182 reviews by the users' company size, role or industry
  to find out how Adobe Customer Journey Analytics works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 182
  scale: '5'
date_modified: '2026-07-01'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Adobe Customer Journey Analytics Reviews
**Vendor:** Adobe  
**Category:** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 182
## About Adobe Customer Journey Analytics
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don&#39;t expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.



## Adobe Customer Journey Analytics Pros & Cons
**What users like:**

- Users appreciate the **effective visualization** of customer journeys in Adobe Customer Journey Analytics, enhancing insights across various channels. (73 reviews)
- Users appreciate the **effective visualization** of customer journeys in Adobe Customer Journey Analytics, enhancing their understanding of customer behaviors. (66 reviews)
- Users appreciate the **consolidation of data** in Adobe Customer Journey Analytics, enhancing insights into the customer journey. (52 reviews)
- Users appreciate the **ease of use** of Adobe Customer Journey Analytics, seamlessly integrating data from multiple channels for better insights. (43 reviews)
- Users value the **omnichannel integration** of Adobe Customer Journey Analytics, streamlining data analysis for comprehensive customer insights. (38 reviews)
- Helpful (29 reviews)
- Efficiency (26 reviews)
- User Interface (26 reviews)
- Flexibility (24 reviews)
- Reliability (23 reviews)

**What users dislike:**

- Users find the **learning curve steep** , making initial setup and effective use quite overwhelming without assistance. (73 reviews)
- Users find the **difficult setup** of Adobe Customer Journey Analytics to be time-consuming and challenging, especially for beginners. (36 reviews)
- Users find the **pricing too high** relative to benefits, making it a considerable investment for smaller teams. (34 reviews)
- Users find Adobe Customer Journey Analytics has a **steep learning curve** , making initial setup and navigation quite confusing. (27 reviews)
- Users find the **high complexity** of Adobe Customer Journey Analytics challenging, necessitating time and training for effective use. (24 reviews)
- Slow Performance (19 reviews)
- Users find the **interface overwhelming** and challenging for new users, leading to a steep learning curve. (17 reviews)
- Complex Usage (15 reviews)
- Users find the **integration process challenging** , requiring extra steps and causing confusion in audience delivery. (15 reviews)
- Expensive Pricing (12 reviews)

## Adobe Customer Journey Analytics Reviews
  ### 1. This is a very effecient tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2025

**What do you like best about Adobe Customer Journey Analytics?**

It gives you great insights ana anlysis which makes it simpler to look out for new trends . It is also very easy to use, you can click and drag things easily which makes it very efficient to analyze data and information, which also helps in having access for group work.

**What do you dislike about Adobe Customer Journey Analytics?**

for cstart ups, maybe some companies would find it expensive. However, it's definetly worth it and is super efficient on longterm. Set up and integration could be a little confusing in the begininng but I don't think it's a major obstacle at all.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

It helps you find soulutions to problems but identifyin both online and offline insights into one specific platform, which supports the client or user path by creating actual legit analytics and speeds up the process of finding decisions when it comes to data and other factors. gement, and a stronger ROI.

  ### 2. Tricky to get start, but once you get the hang of it, it's an easy tool to for analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 28, 2025

**What do you like best about Adobe Customer Journey Analytics?**

it's a great tool to see the analytics from every angle of a customers journey. You get data from all points so you can see and understand the journey someone took. Offers easy integration as well.

**What do you dislike about Adobe Customer Journey Analytics?**

It's a lot to learn and take in at first. if an organization or business is looking for ease of use, they might turn away from this because of how hard it is to get a hang of.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

With a full view of customer interactions, businesses can personalize experiences and improve engagement. For a niche business trying to sell, this would be a great tool to have as it gives you so many different analytics to look at it.

  ### 3. CJA with in store data implementations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lavina V. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Customer Journey Analytics?**

It is more inclusive for those who want to have data with their online and offline  transactions. And how easy it is to integrate and implement capabilities.

**What do you dislike about Adobe Customer Journey Analytics?**

There aren't any calculated metrics which can be helpful for experimentation, but this is going to be fixed this year as I have just found out while at summit.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

It makes it easier to look at the overall data and has less limitations.

  ### 4. Best marketing analytics out there

**Rating:** 5.0/5.0 stars

**Reviewed by:** David S. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Customer Journey Analytics?**

CJA takes marketing analytics to the next level by stitching online and offline data so you can see all touch points along the journey like never before.

**What do you dislike about Adobe Customer Journey Analytics?**

The setup is extensive so be prepared for the project and don't underestimate how much planning is involved.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

We always had web analytics and tracking for offline engagements separately, but now we have it all in one place.

  ### 5. Great for specific consumer campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2025

**What do you like best about Adobe Customer Journey Analytics?**

I really like that this is a way for me to deeper understand and optimize my customer experiences on multiple different touch points. I think that this is a great way to bring together online and off-line data so that I could better run marketing campaigns.

**What do you dislike about Adobe Customer Journey Analytics?**

There honestly wasn’t much that I disliked about this. I would give this about a 4.5 out of five. I think that it worked pretty well, but there are some kinks and getting set up.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

This is solving the problem with how to better run consumer specific campaigns by checking my customer specific analytics. I was able to see the different data sources, such as websites calls in store transactions and have it all in one view.

  ### 6. Didn't found teh real potential of the platform

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 09, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Analysis Workspace with data from Adobe Experience Platform
Datasets can have an unlimited number of unique dimensions and metrics
Unlimited variables and events

**What do you dislike about Adobe Customer Journey Analytics?**

Not being able to be pair with a lot of platfors having to use another platforms to analize data from differnt sources that we would love to be able to pair with Adobe

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

The fiendly dashboards makes really easy to monitor and report marketing efforts so that resul into a fast and easy way to take desitions for future marketing campigns

  ### 7. CJA - Analytics Re-engineered

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** March 20, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Ease of use, seamless integration with AJO is a key. Analytics becomes easy when you don't have to recreate the base from scratch.

**What do you dislike about Adobe Customer Journey Analytics?**

There are not a lot of things to dislike about this product. The only thing would be the integration process for my company as it needed to go over a lot of compliance reviews due to the nature of our business.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

identifying the KPIs from our journeys and applying them back to future campaign outreach

  ### 8. Adobe Journey Analytics is helpful but needs improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Vageesan R. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Customer Journey Analytics?**

The Analytics provided by Adobe Customer Journey Analytics which can be sliced and dices easily

**What do you dislike about Adobe Customer Journey Analytics?**

The issues with data ingestion and reloading of data with schema evolution

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Finding insights from customer data to get it ready for marketing campaigns

  ### 9. Web master

**Rating:** 4.5/5.0 stars

**Reviewed by:** Guillermo Ariel G. | Ecommerce Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Adobe is easy to use along with its interface that connects with all the cloud services provided by Adobe.

**What do you dislike about Adobe Customer Journey Analytics?**

That in their new patches there are many errors that go into production

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Conversion of metrics and data analysis

  ### 10. Easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** K L. | Product Owner, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 11, 2025

**What do you like best about Adobe Customer Journey Analytics?**

The tools are simple and intuitive. The onboarding guides and help documentation are easy to follow. The support staff are also very helpful and customer focused for making the customer journey essential for adopting these new tools

**What do you dislike about Adobe Customer Journey Analytics?**

Pricing could be a little more competitive but you will notice a payback as it does provide a significant time saver.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Click through rates, points of abandoment, identifying glitches and troubleshooting through errors

  ### 11. Compliant Analytics for Healthcare

**Rating:** 4.5/5.0 stars

**Reviewed by:** Heath M. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 20, 2025

**What do you like best about Adobe Customer Journey Analytics?**

HIPAA compliance, historical data manipulation, journey canvas

**What do you dislike about Adobe Customer Journey Analytics?**

The cost of volume per hit can be prohibitive.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

User experience improvements that lead to better member retention, increased member acquisition, and cost reduction.

  ### 12. very friendly to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** urvija G. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Customer Journey Analytics?**

CJA has better filters. and its easy to use

**What do you dislike about Adobe Customer Journey Analytics?**

the connection needs to be created and access level info

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

creating reports quickly and easy and calculated metric is easy to build

  ### 13. Not yet there as compared to AA

**Rating:** 1.5/5.0 stars

**Reviewed by:** Rahul T. | Senior Manager - Data &amp; AI, Transformation Lead, NA, Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Customer Journey Analytics?**

It's ability to connect with multiple data sources effectively

**What do you dislike about Adobe Customer Journey Analytics?**

Has issues setting up marketing channels rules and/or getting offline metrics seamlessly

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Ability to scale analytics where you have multiple attributes

  ### 14. AJA

**Rating:** 2.5/5.0 stars

**Reviewed by:** John M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Seems like it can be a robust tool once configured.

**What do you dislike about Adobe Customer Journey Analytics?**

Difficult to configure.  We're still getting useful information to come through.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Getting useful customer information to act upon.

  ### 15. Best replacement for Adobe Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Veera K. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 20, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Omni Channel visualization connected with all Adobe Solutions

**What do you dislike about Adobe Customer Journey Analytics?**

Few Limitations.........................

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Omni Channel Visualization, Tightly coupled with AEP and other Adobe Platforms

  ### 16. Great Customer-based Analytical Tool - Saves Many Hours

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.)

**Reviewed Date:** January 22, 2025

**What do you like best about Adobe Customer Journey Analytics?**

In terms of anaylzing potential customers and segmenting them, ACJA makes this much easier and streamlines the process. They provide valuable insights that really help out

**What do you dislike about Adobe Customer Journey Analytics?**

It is somewhat expensive. For a startup company that does not have many excess funds, many people would look beyond purchasing ACJA and outsource using a different platform, or even do the work themselves.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

At first, it was somewhat complicated. However, it streamlined customer identification and data analytics, therefore saving me time to work on different projects.

  ### 17. Quick and Easy to Use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Easy to follow user interface and design and great documentation to help anyone get started using the tool

**What do you dislike about Adobe Customer Journey Analytics?**

High cost for businesses, wouldn't recommend for a smaller business/organization

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Working in value based healthcare, Adobe Customer Journey analytics helps me and my team understand the prospect-to-patient journey and identify areas of improvement to help maintain patients long-term

  ### 18. Improved CX

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alexandre A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Orchestrate automatized journeys and campaigns easily

**What do you dislike about Adobe Customer Journey Analytics?**

Big investment and implementation period

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Automatize and create Omni channel campaigns

  ### 19. Limitless ways to collect and use customer experience data

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ayushi R. | Product/Data Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** January 14, 2025

**What do you like best about Adobe Customer Journey Analytics?**

User-friendly interface and different ways to create reports to get valuable insights.

**What do you dislike about Adobe Customer Journey Analytics?**

Frequency of use - limited opportunities for the Analysts

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

I used Adobe Customer Journey Analytics to streamline the marketing reports. It helped my team and I to make data- driven marketing stratigies and decisions.

  ### 20. CJA é uma ótima ferramenta para aumentar seus resultados e análises.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Customer Journey Analytics?**

ability to create new audiences with 1 click from the Analysis of results

**What do you dislike about Adobe Customer Journey Analytics?**

complexity in the setup and difficulty in hiring professionals with this skill in the Brazilian market

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Analysis of campaign and journey data that drive customer engagement, renewal, and collection journeys

  ### 21. Adopting CJA

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Able to onboard online and offline data to see all customer touchpoints

**What do you dislike about Adobe Customer Journey Analytics?**

Takes time to onboard data into AEP to use in CJA

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Will eventually be able to to see end to end customer touchpoints in a single report

  ### 22. Good so far

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 08, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Haven't used all sections of the applications and it's features but it does seem good so far. I enjoy how you are able to visualize data. This is very convenient becuase viewing just numbers can get overwhelming at times.

**What do you dislike about Adobe Customer Journey Analytics?**

A feature that I'm not sure if it's available is if there is a compare and contrast feature for the datasets.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Visualizing data and focusing on the KPI's that matter most to my position.

  ### 23. Powerful Visibility in Consumer Lifecycle

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Visibility across multiple channels and the ability to extrapolate and predict trends

**What do you dislike about Adobe Customer Journey Analytics?**

Requires data integrity at the source to be effective

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Understanding of impact of Market trends and campaigns to effectively deploy personalized campaigns across multiple channels

  ### 24. Senior Data Analyst

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 16, 2025

**What do you like best about Adobe Customer Journey Analytics?**

customer level insights data which empowers my team to take effective user level decisions

**What do you dislike about Adobe Customer Journey Analytics?**

a bit less functionality and extrapolation process

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Target user audience to streamline our features and ads

  ### 25. Good for tracking

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 20, 2025

**What do you like best about Adobe Customer Journey Analytics?**

I like how easy it is to navigate especially  with unifying digital data (web, mobile etc). I mostly use it for tracking; such as tracking clicks  and performance to get real time insights..

**What do you dislike about Adobe Customer Journey Analytics?**

i actually  enjoy using it . currrently i have no dislike.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Mostly make you of it durung marketing campaign , whereby i need to do pre and post Analysis.

  ### 26. The perfect Guru

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 08, 2025

**What do you like best about Adobe Customer Journey Analytics?**

I love how Adobe has unified data which can be used throughout channels. Me and my team were able to understand our interactions with context.

**What do you dislike about Adobe Customer Journey Analytics?**

The price. I think Adobe's CJA is expensive for smaller businesses.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

My customer data was being soiled when it was coming in through various channels, namely, web, mobile and instore. CJA did a great job in unifying that.

  ### 27. Easy access to customer data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Customer Journey Analytics?**

Breakdown of insights at a customer level

**What do you dislike about Adobe Customer Journey Analytics?**

It's hard to figure out to achieve the right setup/filters

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Customer specific insights and segmentation

  ### 28. Seemless and centralized

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2025

**What do you like best about Adobe Customer Journey Analytics?**

It's consolidation of all web, mobile, and product analytics in one place

**What do you dislike about Adobe Customer Journey Analytics?**

Not much, I'm very happy with the current setup

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

I wanted to know the performance of all my platforms in one place and I'm beneffiting as I dont have to go into each platform individually

  ### 29. Consulting Technology Reveiw

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 08, 2025

**What do you like best about Adobe Customer Journey Analytics?**

The drag and drop interface is highly advantageous. This feature is not common on other platforms.
Unification of all data to a single profile.

**What do you dislike about Adobe Customer Journey Analytics?**

Not compatible on all devices. There needs to be a structured list of compatible devices.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

Adapting information into 1 profile and streamline the process for faster optimization.

  ### 30. Very interesting tool but only when being utilized by the whole environment

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 08, 2025

**What do you like best about Adobe Customer Journey Analytics?**

The visuals are top-notch, and it’s highly customizable, making it great for teams that want detailed insights tailored to their needs.

**What do you dislike about Adobe Customer Journey Analytics?**

The tool is to expensive, setting it up is complex and the learning curve is to steep.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

need to analyze customer behavior across multiple channels.

  ### 31. Adobe Customer Journey Analytics Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Capital Markets | Enterprise (> 1000 emp.)

**Reviewed Date:** January 16, 2025

**What do you like best about Adobe Customer Journey Analytics?**

I like how easy it is to navigate the platform.

**What do you dislike about Adobe Customer Journey Analytics?**

There is nothing that I dislike about Adobe Customer Journey Analytics.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

We want to find out how to aquire the customer and stage by stage the customer goes through.

  ### 32. simple and intuitive to use

**Rating:** 3.0/5.0 stars

**Reviewed by:** wendy c. | Enterprise (> 1000 emp.)

**Reviewed Date:** January 10, 2024

**What do you like best about Adobe Customer Journey Analytics?**

CJA i s easy and intuitive, for those familiar with adobe analytics the learning curve is not steep

**What do you dislike about Adobe Customer Journey Analytics?**

Maybe it's disabled by my organisation but i couldn't find functions to hide my workspaces from the broader search. any user who has the link seem to be able to view those spaces.

**What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?**

connecting different touch points across a buyer journey meant you could get connected insights which is really useful



- [View Adobe Customer Journey Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-customer-journey-analytics/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-07-03+14%3A35%3A41+-0500&secure%5Bsession_id%5D=7185cd52-188d-455d-b0ea-5e7346b24f62&secure%5Btoken%5D=b5e0b3e03ebb806e5bf8d21da7548b73486b556b291b2758bb830317e51dd296&format=llm_user)
## Adobe Customer Journey Analytics Integrations
  - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews)
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)
  - [Adobe Experience Manager Assets](https://www.g2.com/products/adobe-experience-manager-assets/reviews)
  - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews)
  - [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews)
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
  - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews)
  - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews)
  - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews)
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  - [Jira](https://www.g2.com/products/jira/reviews)
  - [LILT Platform](https://www.g2.com/products/lilt-platform/reviews)
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  - [ObjectStore](https://www.g2.com/products/objectstore/reviews)
  - [PostgreSQL](https://www.g2.com/products/postgresql/reviews)
  - [PowerBI Tiles Pro](https://www.g2.com/products/powerbi-tiles-pro/reviews)
  - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)
  - [Salla](https://www.g2.com/products/salla/reviews)
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  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews)
  - [The Jupyter Notebook](https://www.g2.com/products/the-jupyter-notebook/reviews)

## Adobe Customer Journey Analytics Features
**Platform Basics**
- Templates
- Exporting
- Multi-user Access and Collaboration
- Multiple Personas
- Data Analytics 

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Agentic AI - Customer Journey Mapping**
- Autonomous Task Execution

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Predictive Analytics

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

## Top Adobe Customer Journey Analytics Alternatives
  - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews)
  - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews)
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