For some, more straighforward channels, there are interesting insights that can be reached
What do you dislike?
because of the complexity of our business and the volume of channels that drive to our site (tv, radio, email, mobile, display, seo, etc) at the same time, there still seem to be some challenges in the algorithm.
Recommendations to others considering the product
Make sure to evaluate its applications to the very specific needs of the business. its been a challenge to adapt to our complexities.
What business problems are you solving with the product? What benefits have you realized?
Understanding how many touchpoints occur with a customer before a conversion, in order to optimize media spend most strategically
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