Very simple to use, and their CX team has been very attentive and helpful.

the detail of data it provides us for decision making

It provides the same if not better attribution tracking as Hyros which we paid SIGNIFICANTLY more for. In addition we had several issues integrating Hyros and getting customer service with them would leave us up in the air for days and given unclear answers. I love that ThoughtMetric has an amazing live chat option with knowledgable staff. It is very easy to use and to set up, after struggling with google analytics for months this gave me the insights I needed immediately. I was also able to quickly get a custom rule implemented same day with the chat option.