Adobe Experience Manager Reviews & Product Details

I like the UI and UX; they’re simple, straightforward, and easy to adopt. Anyone who works on AEM can learn the skills the right way, and it can be very helpful for career growth. Review collected by and hosted on G2.com.

Currently, the only thing I dislike is that some features that used to be in older versions are missing—specifically the custom HTML options. Now there are almost no options left to work with custom HTML/CSS at the page-building level. Review collected by and hosted on G2.com.

What I like best about Adobe Experience Manager is how it brings content management, user experience, and digital marketing together in one platform. The UI/UX is intuitive and flexible, making it easier for teams to create and manage engaging digital experiences. I also like how well it integrates with other Adobe products and third-party tools, which helps create a more connected workflow.

From a performance standpoint, AEM is built to support fast, scalable digital experiences, which is especially important for organizations managing large amounts of content and traffic. While the pricing can be an investment, I think the ROI comes from the efficiency, scalability, and range of capabilities it provides in one platform.

I also appreciate the support and onboarding resources available, which can make it easier for teams to get up and running and take full advantage of the platform. Finally, Adobe's AI and intelligence capabilities are a big plus, especially as they help automate processes, surface insights, and create more personalized experiences. Overall, I like that AEM combines ease of use, strong integrations, performance, and intelligent features into one comprehensive solution. Review collected by and hosted on G2.com.

One area I think Adobe Experience Manager could improve is its learning curve. While the platform offers a lot of flexibility and functionality, it can take some time for new users and teams to become comfortable with all of its features. The initial setup and onboarding can also feel complex, particularly for organizations that are new to AEM.

The platform’s pricing can be another consideration, especially for smaller organizations or teams with limited budgets. However, the investment can make sense for larger organizations that can take advantage of AEM’s scalability, integrations, and broader Adobe ecosystem.

I also think there is an opportunity to make some aspects of the UI and workflows more intuitive and streamlined. With the growing number of AI-powered features, I’d also like to see even more automation and intelligence integrated throughout the platform to reduce repetitive tasks and make content management more efficient.

Overall, my biggest concern is that AEM can feel complex at first, but its flexibility and capabilities make that learning curve worthwhile once teams become familiar with the platform. Review collected by and hosted on G2.com.

What I like best about Adobe Experience Manager is how it brings content management and digital experience workflows into one centralized platform. From a product and analytics perspective, having a consistent structure for managing web content makes it easier to understand and support the customer journey across different pages and experiences.

I also appreciate the flexibility AEM provides for building and updating content while maintaining consistency across the site. Once you become familiar with the platform, it makes it much easier for different teams to collaborate and manage changes without every update requiring a completely custom solution.

Overall, I find AEM especially valuable for organizations managing large and complex digital experiences where scalability, consistency, and collaboration across teams are important. Review collected by and hosted on G2.com.

The main challenge I’ve experienced with Adobe Experience Manager is that it can feel complex, especially when you’re still learning the platform. There are many features and different ways to accomplish tasks, so the interface and overall workflow are not always immediately intuitive.

For less frequent users, it can sometimes take extra time to find the right option or understand how a particular change should be made. I think more contextual guidance and simpler workflows for common tasks would make the experience more approachable.

That said, some of this complexity is understandable given how powerful and flexible the platform is, and it becomes easier to navigate with experience. Review collected by and hosted on G2.com.

It is honestly very powerful once everything is set up. The dashboard gives a clear overview of sites, assets, workflows and analytics all in one place, which is helpful when managing multiple projects. I liked the way it handles digital assets, having images, documents and videos all organized with metadata makes content reuse much easier. Review collected by and hosted on G2.com.

It’s not beginner-friendly at all. The UI looks clean, but under the hood it’s quite complex. Even simple tasks sometimes take more steps than expected. And obviously - pricing. This is not something for small projects or startups unless you have a serious budget. Review collected by and hosted on G2.com.

The ability to manage structured and unstructured content in a unified platform—whether it’s for websites, mobile apps, or headless delivery—is a game-changer for enterprise teams. I particularly appreciate the flexibility of AEM Sites and how seamlessly it works with Adobe Analytics, Target, and Assets. Authoring is intuitive with editable templates and content fragments, and the new Edge Delivery Services offer a modern, light-weight and scalable approach to performance. AEM also provides strong version control, workflow automation, and granular permissions, making it easy to maintain governance without sacrificing agility. Review collected by and hosted on G2.com.

The learning curve could be steep, and proper enablement is crucial to unlock its full potential. Upgrades and deployments (especially in on-prem or AMS setups) can be cumbersome without deep AEM expertise. The UI can feel sluggish at times, and certain features—like MSM or tag management—still feel dated or unintuitive. Also, customization often requires significant development effort, which can slow down time-to-market. Licensing and support costs are also on the higher side, which may not suit smaller teams or organizations. Review collected by and hosted on G2.com.

I really like the drag-and-drop functionality in the Touch UI. Once our developers set up the components, it’s actually very easy for me to build out landing pages without any need to touch any code. And The Digital Asset Management (DAM) part is also a lifesaver because being able to search for an image and edit its metadata right there saves me a lot of time. And the Versioning system is also very great because if I mess up a page, all I have to do is, roll it back to a previous version in just one click. Review collected by and hosted on G2.com.

The learning curve is serious. It took me a good few weeks to really feel comfortable with the authoring workflow. Also, it can be frustratingly dependent on IT. If I want to change something slightly outside of the pre-set templates, I’m stuck until a developer can build it for me. The authoring interface can also get pretty laggy during peak hours. And those are actually some cons of it. Review collected by and hosted on G2.com.

I like Adobe Experience Manager for its ability to combine scalability and collaboration in one platform, allowing marketing teams to manage content independently without having to wait on developers for every change. This significantly speeds up delivery. I also appreciate the component-based architecture, which supports reusability across websites. From an analytical perspective, AEM makes tracking and measurement more standardized since the same components can be used consistently across pages. Its integration capabilities in tracking and measurement are very useful. Review collected by and hosted on G2.com.

Well, about Adobe Experience Manager, you know, I think one of the areas that can be challenging is the learning curve. AEM is a very powerful platform, but for new users, especially content authors or teams new to Adobe products, it can take some time to understand the workflows and features. Another area is implementation complexity. Setting up templates, components, workflows, and integrations in large enterprise environments can require significant planning and coordination between business and technical teams. Review collected by and hosted on G2.com.

I liked the level of control and organization that Adobe Experience Manager provides for large content ecosystems. Once the workflows and structure are set up properly, it becomes much easier for multiple teams to collaborate without creating conflicts or losing track of assets. I also appreciated its flexibility for managing enterprise-scale content operations. The asset management capabilities, content structuring, and permission handling were especially useful during larger client projects where different teams needed different levels of access and visibility. The asset management side reduced confusion around versioning and duplicate assets, which used to happen often. Content structuring made scalability easier, and permission handling allowed different stakeholders appropriate access, reducing publishing issues. Review collected by and hosted on G2.com.

One area that could definitely improve is the overall learning curve, especially for new users or non-technical stakeholders. AEM is powerful, but because of how feature-heavy it is, onboarding can feel slightly overwhelming at the beginning if teams are not already familiar with enterprise content systems. We also noticed that some workflows can become slower when there are multiple layers of approvals, permissions, or heavily customized implementations involved. For smaller teams or fast-moving projects, that complexity can sometimes feel heavier than necessary. Another thing I think could improve is the UI experience in certain admin and content management sections. Some areas feel a bit dated or require more clicks than expected for routine tasks. Once teams get used to it the workflow becomes manageable, but the initial experience could definitely be smoother. Review collected by and hosted on G2.com.

I like how the UI/UX is easy to navigate and work with in different team projects for my job. I can see what needs to be done easier with great organization. I like how the different features saves me time and gets my work done faster. I like using the filter options to sort through my navigation as well. Review collected by and hosted on G2.com.

Sometimes when I am moving stuff around a lot, it can get stuck and I have to refresh it. Review collected by and hosted on G2.com.

- Easy page creation that helps in creating Training Modules.

- Allows you to add Images, Videos that improves the overall quality of content.

- Easy to update existing content/Modules that makes the content up to date without much hassle. Review collected by and hosted on G2.com.

- Due to lot of options, a new user can find it little complex to use.

- Probably because of the features AEM has, sometimes it acts slow.

- For making small changes, we have to follow the same steps like we do to create a content and navigate through multiple layers edit/modify. This makes it a bit irritating at times. Review collected by and hosted on G2.com.