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Adobe Firefly Reviews & Product Details

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1 month

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Adobe Firefly Reviews (272)

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Adobe Firefly Reviews (272)

4.5
273 reviews

Pros & Cons

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Junior R.
JR
Fotógrafo, Instrutor e Designer Gráfico
Small-Business (50 or fewer emp.)
"Firefly Makes Image Generation Dynamic and Organized"
What do you like best about Adobe Firefly?

It’s very easy and intuitive to use, and the learning curve is quick and short. I use it daily to generate images for personal and advertising use. Adobe’s forum for questions and support works very well.

I love Boards feature, it makes image generation dynamic, and it helps with organization and the integration of several different AIs into the creative process and image generation.

Firefly is part of my daily workflow, and the cloud integration with Adobe apps makes it easy to implement into my workflow. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Within Boards, the option to export the image at it's original size is missing, and it needs more image aspect raio and size options. In the Generate Images feature, the prompt field allows a smaller character limit compared to the prompt field inside Boards. In Boards, prompts can be longer, and this should be standardized. Review collected by and hosted on G2.com.

SERGIO ROYO ESCANILLA 2.
S2
Graphic Designer
Small-Business (50 or fewer emp.)
"Seamless Adobe Integration and Time-Saving Generative Fill"
What do you like best about Adobe Firefly?

What stands out most for me is the seamless integration with the Adobe ecosystem, especially the Generative Fill feature in Photoshop. As a designer, this functionality saves me countless hours that I would otherwise spend on manual retouching. I also greatly appreciate the 'commercial safety' aspect; knowing that the model is trained on Adobe Stock reassures me about copyright concerns when I deliver work to clients. Additionally, the capability to quickly iterate on ideas and assemble mood boards before investing in a full 3D render significantly enhances my productivity. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

While Firefly is certainly convenient, I find that it sometimes lacks the detailed control available in other AI tools such as Stable Diffusion. The results often appear somewhat generic or overly polished, missing the raw artistic edge that some of my projects require. As a 3D artist, I would also appreciate having more options to control camera angles and maintain consistent lighting directly within the generation prompt. Another drawback is that credit usage can become quite high when refining a prompt through several iterations. Review collected by and hosted on G2.com.

David James B.
DB
Co-Founder & CEO
Management Consulting
Small-Business (50 or fewer emp.)
"Effortlessly Turns Ideas into Visuals"
What do you like best about Adobe Firefly?

I like that Adobe Firefly is part of the Adobe ecosystem, and I use lots of Adobe tools. It gives me the opportunity to take content created in Firefly and move it into other applications, keeping everything within one family. It's simple to use, not overly strenuous to understand and learn. It works, and nine times out of ten, it functions and does what it says. It's really helping me take my ideas and make them real using simple, easy-to-use prompts and the great AI tools that are built in. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

It's a bit frustrating that Adobe Firefly doesn't allow you to take content and connect it with applications outside of the Adobe family. Sometimes you have to prompt multiple times and refine those prompts to get the output you're looking for. Getting consistent visuals for brands can be challenging and might require some tweaking and updates. More accuracy in generating assets could be improved. Review collected by and hosted on G2.com.

Bairon P.
BP
Creative Editor Lead
Small-Business (50 or fewer emp.)
"Creative Co-Pilot for Text-to-Image, Video, and Design at Production Level"
What do you like best about Adobe Firefly?

What I appreciate most about Adobe Firefly is that it feels like an AI engine designed specifically for real creative work, rather than just for flashy AI demos. Its deep integration throughout the Adobe ecosystem—including Photoshop, Illustrator, Express, Premiere, and the Firefly web app—means that anything I generate can be easily refined within the tools I already use.

I rely on Firefly for text-to-image generation, scene variations, style matching, text effects, and now even text-to-video. It provides an incredibly fast way to prototype ideas, explore visual directions, assemble moodboards, or create background elements, all without the need for a full photo shoot or hours of manual design. The amount of control is impressive: I can adjust style strength, lighting, composition, and aspect ratio, then seamlessly bring the results into Photoshop or Illustrator for precise finishing touches.

Another major advantage is its approach to commercial safety. Since Firefly is trained on Adobe Stock, public domain, and licensed content, I feel much more confident using it for client projects and paid campaigns compared to other generators that rely on unknown datasets. For a professional setting, that peace of mind is invaluable. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

My main concerns are less about the tool’s core capabilities and more about its maturity and workflow refinement. Occasionally, the generated images require several iterations to perfect finer details, such as hands, embedded text, or precise product features. While video generation is impressively powerful, it’s still developing—excellent for brainstorming and short clips, but not always ready for seamless final production. The credit system, particularly for advanced video and audio features, can feel restrictive if you’re experimenting extensively, making it necessary to be thoughtful about how you explore. Overall, the tool shows tremendous promise and is already quite useful, though it’s clear it’s still in an active phase of improvement. Review collected by and hosted on G2.com.

Gabriela R.
GR
Interpreter
Translation and Localization
Mid-Market (51-1000 emp.)
"Seamless Adobe Integration and Intuitive AI Tools Elevate Creativity"
What do you like best about Adobe Firefly?

The integration with the Adobe ecosystem is seamless, always putting creative control first. I find the AI tools intuitive, quick, and straightforward, which makes it easy for me to create visuals and develop ideas, plus th ease of implementation: this motivates me to use them more regularly. The platform is built with commercial safety as a priority, so I can approach professional and client projects with confidence. On top of that, the customer support system is excellent. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Some features feel limited when compared to other Adobe tools, and I often find that the AI-generated outputs require more fine-tuning than I anticipated. I would appreciate having more customization options and a quicker iteration process, especially when working on complex projects. Review collected by and hosted on G2.com.

Scott V.
SV
Owner
Small-Business (50 or fewer emp.)
"Intuitive, Fast, and Highly Adaptable"
What do you like best about Adobe Firefly?

I like that Adobe Firefly is very easy to use. It seems very intuitive and offers different options for third-party models to generate different styles based on different training sets. Adobe Firefly solves a lot of problems for me by saving time and cost associated with stock images. The third-party models allow me to explore different styles based on different datasets, providing me with a wide range of creative options and a broader vista of exploration. The initial setup couldn't have been easier; you just log in to the website and start prompting, which is a really simple way to get involved with AI image generation. I use Adobe Firefly frequently with Adobe Express and Adobe Photoshop, and I appreciate the integration with these tools. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

I think I would like to have some way to emphasize certain tags or certain elements that are described in a prompt, especially being able to preserve specific things to make them consistent from one generation to the next. Another thing I would like to see improved is being able to select elements or themes or styles within an image and have that carefully preserved across different generations. This will help with things like storyboards and character development. Review collected by and hosted on G2.com.

SI
Designer
Small-Business (50 or fewer emp.)
"Effortless Creation and Versatile Results"
What do you like best about Adobe Firefly?

What I like best about Adobe Firefly is how quick and easy it makes the creative process. I can turn ideas into visuals almost instantly and make changes without starting from scratch. It saves me a lot of time, helps when I’m short on inspiration, and fits smoothly into the Adobe tools I already use. I have only used it on a few projects but I intend to use it more in the future when i get the oppotunity. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

What I dislike about Adobe Firefly is that the results aren’t always exactly what I have in mind, so I still need to tweak and refine them. It can also feel a bit limited compared to fully manual design, and sometimes it takes a few prompts to get the right outcome. Review collected by and hosted on G2.com.

SG
Self employed Software Instructor/ Hypnotherapist
Small-Business (50 or fewer emp.)
"Very flexible. Offers new creative directions and saves time over the older techniquest"
What do you like best about Adobe Firefly?

The flexibility to create unique content based on pre-existing assets. And, I like the flexibility of output and styles. I can create multiple adjustments, and download those, but also go off on tangents, to see what best expresses my needs. I can create for multiple output needs as well, which is very helpful. I can use it on the internet, in print, on social media... in that way, it's easy. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

That it's very unclear how many credits something will take. For example, if I'm unfamiliar with what to expect from some of the models, I'll try a generation, but then if I don't like it, I've paid for it with credits that are non-refundable. We need to see a preview of each style. Although there is a "guide" of how to word suggestions, it's not very comprehensive. So while some models understand my wishes, others interpret them in a way that is far from my intention. And that difference doesn't seem consistent. I ABSOLUTELY do not like that everything seems to default to 4:3 - even in video! This makes me waste credits, and makes it hard to make pieces that are consistent in their integration. Review collected by and hosted on G2.com.

Amanda R.
AR
Accounting
Accounting
Small-Business (50 or fewer emp.)
"Fast, Effective, and Seamless Integration with Photoshop"
What do you like best about Adobe Firefly?

So far, the app has proven to be both quick and effective. Unlike other AI apps I have tried, it doesn't suffer from the same flaws. I especially appreciate its ability to integrate seamlessly with Photoshop and other software applications. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Like with most Adobe products these days, I’m not a fan of the monthly subscription fee. I miss when it was possible to make a one-time purchase instead. While I understand that ongoing updates are the reason for this change, I still wish I could truly own the software I spend my hard-earned money on. Review collected by and hosted on G2.com.

Rollan B.
RB
Director Of Training Services
Small-Business (50 or fewer emp.)
"Speeds Up Design Workflows with Seamless Integration and Intuitive Tools with Adobe Firefly"
What do you like best about Adobe Firefly?

I’ve been using Adobe Firefly for a while now in my day-to-day design work, and I have to say, it’s genuinely helpful. It’s not magic, but it cuts down a lot of the repetitive stuff. Generative fill works surprisingly well most of the time, especially when I need quick fixes on backgrounds or to remove objects without spending forever in Photoshop.

What I Like

It speeds things up when deadlines pile up.

The results usually blend naturally with the rest of the image.

The interface is simple—no steep learning curve, just type what you need and adjust.

It is integrated with desktop applications, and always has new features to help. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

What I Don’t Like

It still messes up hands and fine details sometimes, which means I end up retouching anyway.

Some outputs look a bit “AI obvious” if you stare at them too long.

It would be nice if it had more variety in style options, especially when I want something less clean and more experimental.

The website now is a bit cluttered with all the additions Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

Perceived Cost

$$$$$
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Adobe Firefly Features
Algorithms
Text-to-Image
Customization
Image Weights
Negative Prompts
Seed
Model Selection
Style Selection
Image Tiling
AI Text-to-Image
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Adobe Firefly