BrightEdge

4.2
(131)

BrightEdge offers enterprise level SEO

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Darwin G.
Validated Reviewer
Verified Current User
Review Source
content

"Effective enterprise solution for organic performance tracking and auditing"

What do you like best?

Speed, accuracy, UX friendly interface, and great customer service.

I find it easy to navigate through the platform and find the tools that I need.

The keyword ranking data is reliable and on par with other ranking tools out there (namely SEMRush).

The platform loads quickly considering the amount of data it loads.

Customer service reps are responsive and quick to provide solutions.

What do you dislike?

The data columns on page & keyword ranking tools are hard to manage/adjust.

You have to purchase more keyword capacity if you're maxed out (though Brightedge has been pretty generous in providing ad hoc KW requests)

Recommendations to others considering the product:

If you're working for a brand that tracks performance of many keywords and pages, and if your brand has the budget for it, I'd say go for it!

What problems are you solving with the product? What benefits have you realized?

Search Engine Optimization - auditing, monitoring, and tracking performance.

BrightEdge provides a variety of tools that I find beneficial to my SEO efforts.

What SEO solution do you use?

Thanks for letting us know!
Ingrid N.
Validated Reviewer
Verified Current User
Review Source
content

"The Golden Standard for SEO Research"

What do you like best?

Data Cube is a fantastic tool that our team leverages on a daily basis. Overall, the platform does a great job providing rich insights for keywords and we are able to gain a holistic overview of how our website is performing, as well as how we stack up against competitors.

What do you dislike?

The content feature is a great addition to BrightEdge, however, the tool can use further refinement. The algorithm behind the targeted analysis can perhaps be tweaked in order to capture more relevant headlines.

What problems are you solving with the product? What benefits have you realized?

BrightEdge allows us to tell a powerful story of how our brand is perceived in the search landscape and allows us to realize our potential and maximize our SEO footprint in the SERP. By closely monitoring and tracking keyword performance, we are able to clearly define goals and prioritize terms that will make the biggest impact for our firm.

Margaret W.
Validated Reviewer
Verified Current User
Review Source
content

"Great Platform & Exceptional Service and Insights from Eric Bergman's Team "

What do you like best?

Brightedge has been tremendously useful for me, personally, as well as our entire SEO department. We have worked with a variety of different platforms and Brightedge continues to be the industry leader, for good reason. Eric and his team go way above and beyond to help our team set up reports to help tell their client's narrative. Not only do they help us to envision and create reports, but, they are always happy to discuss specific insights and strategy. Kevin McCormick specifically has been an extremely useful resource for me and our team helping build out reports for very unique scenarios. It is very clear he understands the industry, data and platform extremely well. Thank you team, this review is well overdue!

What do you dislike?

It would be wonderful if there was a way Data Cube could show which keywords fell off or began ranking month to month.

Recommendations to others considering the product:

The platform is constantly evolving and they are extremely open to recommendations for improvements.

What problems are you solving with the product? What benefits have you realized?

Exceptional Service from Eric and Kevin's team with Incredibly Useful Insights.

Orin H.
Validated Reviewer
Verified Current User
Review Source
content

"Helping me lock down SEO wins"

What do you like best?

The depth of tracking and the constant reminders and advice on every level are helpful when I am such a small team stretched trying to do wear many hats. I need this automated tracking and data feedback, I need this quick ability to see where I am week by week and spot the good and the bad.

The ability to mark up events so I know the changes outside the platform is nice so I can track all the items affecting rankings, so I can better track what is causing changes.

We are using the "LEM" (Link Equity Manager) internal link manager, so far so good on that as well. I don't have time to manage an internal link scheme on top of my other SEO/SEM tasks.

What do you dislike?

Since I am mostly assigning tasks to myself, I'd love to be able to do it faster/in bulk to mass assign myself tons of recommendations, so I can more quickly have it track when they are done (which it does on it's own without me closing the task, thankfully).

Recommendations to others considering the product:

Try to implement a system when you can track all your main changes and events in Brightedge or at least another system so you can use the data and track all your site changes back to the results they track.

What problems are you solving with the product? What benefits have you realized?

SEO goals. So far we've popped up dramatically on initial optimizations and it is also identifying problems as they occur which allowed me to respond quickly and fix an issue that cropped up from some new development. The level of staffing I get for questions and assistance is helpful.

David P.
Validated Reviewer
Verified Current User
Review Source
content

"In-Depth Platform With Professional & Skilled Support"

What do you like best?

BrightEdge has given our agency an immense advantage over competitors and provided actionable insights that very few other platforms can deliver. Customer support with BrightEdge is top-notch and they were always available when we needed them. Our main support representative, Kevin McCormick, was absolutely beneficial to our needs and knowledgeable on every aspect of their platform. His detailed insights and knack for creating custom dashboards helped us understand the performance of our clients and their competitors better.

Overall, BrightEdge is a game changer that has helped us make a digital impact on client projects. I highly recommend that you take a look for yourself...you'll be glad you did! A big thanks to BrightEdge and it's talented support team!

What do you dislike?

There were a lot of videos to review for the BrightEdge exam. Although I'm now BrightEdge Certified, consolidating some videos may be more effective.

Recommendations to others considering the product:

The amount of data that you'll gain is immeasurable if you're looking to get ahead in Digital Marketing.

What problems are you solving with the product? What benefits have you realized?

Insights beyond standard charts and numbers. We're able to keep better track of keyword performance and the ability to identify how competitors are using target terms to engage their audience is also helpful.

Nicole J.
Validated Reviewer
Verified Current User
Review Source
content

"Comprehensive Tools + Knowledgeable Resources"

What do you like best?

The Data Cube in Brightedge is a powerful tool for topic and keyword research and it comes in handy all the time. I use it for prioritizing topics for content, evaluating competitors and content ideation. I also love to work with Brightedge's professional services team. We've leveraged their expertise for migration support, technical audits and keyword audits - all with great results.

What do you dislike?

There's definitely a learning curve with the onboarding process. It can take a while to get up and running with the platform and various tools. Also, the Content tool could be more user friendly.

What problems are you solving with the product? What benefits have you realized?

The migration support has been key with our recent website re-platforming projects. We did not experience a drop in traffic with any of the websites, which is a major win.

Victoria R.
Validated Reviewer
Verified Current User
Review Source
content

"BrightEdge helped us establish a solid SEO plan across multiple properties."

What do you like best?

The Data Cube is a tremendous tool to gauge potential SEO opportunities and traffic grabs. And their Content IQ has made adoption very enticing for our content writers. From a reporting standpoint, we pull up their Performance Dashboard to review weekly with our content writers, web designers and programmers.

What do you dislike?

We just recently switched our BrightEdge support team. Takes awhile to get up and running to where we have a relationship and understanding of our unique business needs. Like dating again when you've been married for awhile.

Recommendations to others considering the product:

The platform allows users to gain as much as they bring to the data. Content writers may go in a few times a month, while our digital marketing analyst may be in the platform every day.

What problems are you solving with the product? What benefits have you realized?

The data improvement points and opportunities are reported every month in our key businesses (Cosmetics, Crafts) in our trifecta of social marketing, website builds and organic search gain.

Chelsea T.
Validated Reviewer
Verified Current User
Review Source
content

"Best SEO Tool for B2B"

What do you like best?

The most challenging part of SEO is that the rules keep changing and best practices are becoming more specific by industry. BrightEdge keeps you current. With their weekly Insights email, even the most beginner user can make quick changes that result in big gains. DataCube and ample reporting keep more advanced users busy. And their team of experts is always just a phone call away.

What do you dislike?

For larger corporate websites, it's important to be able to filter out sections and subdomains that don't apply to your team. BrightEdge has incorporated this ability on some of their features, but not all. Still waiting on these updates.

What problems are you solving with the product? What benefits have you realized?

The majority of our leads come from the website via form fills. Our goals were to not only increase the conversion rate on our website, but also increase the quality of those conversions. Organic traffic is the highest quality traffic we get. After a few months using BrightEdge, our web manager reported that our conversion rate had increased by almost 2 percentage points and 68% of conversions were coming from organic. That immediately results in better leads for our Sales team.

Dillon C.
Validated Reviewer
Review Source
content

"SEO Under One Platform"

What do you like best?

Having all of my SEO resources on one dashboard shortens my workflow when it comes to keyword research and optimizing my pages. Brightedge allows me to keep up with our rankings along with keeping an eye on our competition.

I love that BrightEdge is very hands-on with our team with their suggestions and always readily available to ask questions. Their platform abbreviates my workflow when it comes to keyword research and seeing where we rank for keywords of interest.

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What do you dislike?

The errors posted on the site audit can find inaccurate information when it comes to internal linking and backlinks analysis can sometimes be inconsistent.

Recommendations to others considering the product:

Brightedge is worth the investment for any company that does SEO in-house so long as you can afford it.

What problems are you solving with the product? What benefits have you realized?

BrightEdge lets you know which keywords will be ranking for Local 3-Packs which is critical for local businesses.

Amanda R.
Validated Reviewer
Verified Current User
Review Source
content

"Marketing Data and SEO Professional"

What do you like best?

My favorite BrightEdge feature is the Anomaly detection. I receive emails on a weekly basis detailing out which of my tracked keywords have dropped out of page 1 with action-based recommendations I can use to optimize my web pages and get them back on page 1.

What do you dislike?

The Insights tool could use some improvement. Every so often, there are actionable items that I can use to improve my ranking, but more often than not, the insights are not actionable or they are too general for me to be able to fix anything specific on my website.

What problems are you solving with the product? What benefits have you realized?

BrightEdge allows me to show BMC leadership the value of a high search engine ranking and of SEO in general. I am able to clearly show them how our page ranking affects traffic to our website which then affects online conversion on the site.

Kate M.
Validated Reviewer
Review Source
content

"Easy-to-use platform and professional support"

What do you like best?

The dashboard is intuitive and easy to use. As our team does not have any prior experience using an SEO platform, this has been a great relief. Also, we are able to run in-depth reports on our website’s performance – especially around keywords – which is helping us to refine our content strategy.

What do you dislike?

Not a lot! Some of the reports can be difficult to decipher, but this hasn’t been a problem as our rep, Nick, is always on hand to help.

What problems are you solving with the product? What benefits have you realized?

Data Cube is helping us to overhaul our SEO strategy across the business, so that we can reach a wider audience with our content. In the past, we have produced content that could have been better optimised, and therefore did not perform as well as it should have. Now, we are able to use advanced data – especially around keywords – to identify the topics our customers want to read about. This means we can write relevant content that is effectively optimised beforehand, rather than optimising content after it has been written. We look forward to seeing the long-term lift this new strategy has on our content performance.

AH
Administrator in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source
content

"Extremely usefull tool and support"

What do you like best?

BrightEdge has teaching approach. They have guided us through strategy that has helped our website and has also made me a much stronger SEO professional. Our content strategy is much better now and this is being reflected in the data.

What do you dislike?

SEO takes time. We are a large organization with a small team. I would tell other companies to expect the first year to be foundation laying. You will see some good results/wins in the first year. You will see a lot more results/wins if you lay a solid foundation and stick with it over time.

I wish you could select all service areas and pull local keywords from custom markets. This data is not available from Google in this way though, so it is not possible at this time.

Recommendations to others considering the product:

Plan to dedicate a content lead who can spend some extra time in this tools and working with BrightEdge within the first year to get the most out of it. We have realized the value of increasing efforts in the platform over time, but if you are able to carve out more time early on it is my experience that the data tends to reflect how much attention is given.

What problems are you solving with the product? What benefits have you realized?

We are using BrightEdge to drive our content strategy. This gives us the ability to base our content on data, rather than creating content and then working backwards to see if we can boost results. It does also give us the ability to audit existing content and improve it greatly. At the end of the day, the biggest benefit is that we now have the data and ability to drive and back-up the decisions we want to make for the website.

We are also seeing where we can make more technical improvements such as updates to our CMS or data-driven elements on a page.

Jeanne Q.
Validated Reviewer
Verified Current User
Review Source
content

"True to their name: BRIGHT People & Tools which give us the ultimate competitive EDGE"

What do you like best?

Fantastic, cutting edge tools: My favorite is the data cube tool that gives us great insight into the search landscape. BrightEdge is always innovating too, so I feel like simply being part of the BrightEdge family keeps us innovative as well.

Great support: Everyone I've worked with in BrightEdge, especially my current client success manager (and my other three were fantastic too!) has been very helpful and caters to my company's needs. They're willing to put in the hours to help us be successful.

What do you dislike?

Because they have so many different features on the platform, it could take a little time to get used to the different interfaces, but this is more so if you aren't in the platform enough. Once you use it more, you definitely get the swing of things easily. The great thing about BrightEdge is that they're open to suggestions, so if you think there's a better way to do something, or if there's a feature you think is missing, just tell them!

Recommendations to others considering the product:

Take a look at their features online or talk to a representative and they'll be happy to show you around the platform. If you want to do well in search, BrightEdge is a fantastic platform and team to help you make great progress.

What problems are you solving with the product? What benefits have you realized?

One huge business problem is showing the value of SEO to people in our company that matter. With BrightEdge's visually powerful dashboards and the help of my awesome CSM(s), I've been able to communicate that much more easily.

We have niche markets, and many of them, so it can be overwhelming to try to take on everything. My CSM has worked with me to to tackle different projects little by little and segment them on the platform.

Sam K.
Validated Reviewer
Verified Current User
Review Source
content

"Enterprise SEO at Scale, Great Value, Best in Class"

What do you like best?

Breadth & Depth of Solution. As someone who has been involved with SEO and organic marketing for over 12 years, the hardest challenge is to keep up with the hundreds of search engine algorithm changes. Brightedge consolidates several tools in one integrated platform, provides collaborative capabilities across devices, has excellent customer support and certification to make you use the platform effectively, and more importantly, it works! The proof of the pudding is ranking on page 1 of Google, across content types, with engagement that results in better business outcomes for our clients, while saving us time and $$.

What do you dislike?

Minor quibble, I prefer using it on desktop to make better use of the data and insights. A bigger screen works more effectively for my workflow.

Recommendations to others considering the product:

Get a demo to realize how easy it is to get insights using Data cube in minutes.

Also, get a sense of how you can leverage some of the other features:

Opportunity Forecast - This is great as you can add a $ value to make a compelling SEO ROI case for management

Page Reporting - Drill down on how well your content is performing

Intent Signal - Insights on how to tweak your content (keyword level insights!) benchmarked against organic competition

Brightedge Content - AI driven real-time content editor - integrate trending topics, optimize internal website link structure - basically as a marketer, take back the power to edit website pages, knowing you are giving it the right SEO juice, while balancing for user engagement

Storybuilder - Besides Datacube, this is my second favorite 'feature'. It helps tell a data-driven story that is visual, engaging and not constrained by system limitations. We craft stories different for different clients based on their needs.

Note: There are many other features to explore, including Content IQ, Hyper Local (drill down to local searches, esp. useful for retailers or multi-location businesses).

Also, Brightedge has frequent User Groups across the US. I learn a lot from engaging with fellow marketers and SEO/Content managers on how they are leveraging BrightEdge to address organic marketing challenges.

What problems are you solving with the product? What benefits have you realized?

As an agency, helps us with:

Leverage - Fewer resources for running SEO & Content Marketing, helps team focus on proving strategic insights, rather than spending time collecting data, reporting, keyword and competitor tracking

Scale - Helps us take on more clients by automating tasks, replacing the need to use 5 disparate tools - 12X efficiency

Time - Saves us over 10 hours every week in analysis, competitor benchmarking and reporting

Strategic - Keeps up with search algorithms to provide great SEO & Content insights

Lauren K.
Validated Reviewer
Verified Current User
Review Source
content

"BrightEdge Experience"

What do you like best?

BrightEdge is a powerful tool to support one of the biggest challenges in SEO, showing a client ROI. Top features for me would be the advanced keyword tracking, search volume, estimated clicks per keyword, page reporting, competitor comparison, automatic and manual task tracking and management, data cube, scanning and tracking for various keyword categories: images, video, regular web listings, local 3-pack, carousel, places, quick answers, etc.

What do you dislike?

would like dashboard reports to be under clients name instead of all bunched in together. Would like the option to change the colors on dashboards so that colors that are really close like teal and blue don't get mixed up.

Recommendations to others considering the product:

Best software for research, tracking, and showing ROI.

What problems are you solving with the product? What benefits have you realized?

The ability to show a client their ROI each month/quarter.

AP
Administrator in Publishing
Validated Reviewer
Verified Current User
Review Source
content

"Easy-to-Use for not only SEOs but for non-technical people as well"

What do you like best?

We are a publishing company and the SEO team finds it useful to easily do research and reporting within the platform. Our editors who are not as tech savvy find it easy to use when doing keyword research or getting an idea how their keywords are ranking or how they stack up against their competition. BrightEdge Recommendations is also helpful for non-tech savvy people to understand. With other platforms there is a lot of filtering involved and the more clicks or input fields a non-tech savvy person has to do, the more confusing it will be for them and the adoption of the software will be poor. With BrightEdge, there is less filtering compared to other platforms so adoption rate and easy of use will be higher for others when doing keyword research or competitive analysis.

What do you dislike?

The technical SEO aspect when it comes to crawling and site audits are not as robust as other SEO platforms. If it had more Technical SEO data and features in their Content IQ, then it would help the SEO team a lot.

Recommendations to others considering the product:

SEO platforms depend on your flavor. If there were no one else except the SEO team that is using the platform then I would say that BrightEdge is good. If only the SEO team was utilizing BrightEdge, I would like to see more in-depth Technical SEO features like the other platforms offer.

What problems are you solving with the product? What benefits have you realized?

The business problems we were trying to solve as a publishing company was finding an easy-to-use SEO platform that our journalists and the SEO Team could both use. The other competitors have very robust SEO tools that are great for SEO people, but would seem too complicated for non-technical people when trying to navigate and apply filters within the platform. BrightEdge had a balance of both where non-tech savvy and the SEO Team could both use the platform to help grow the company.

Mike K.
Validated Reviewer
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Agency Partner Needed Best in Class Content and Keyword Strategy Solution"

What do you like best?

Features that our agency finds the most value from are:

DataCube: Perform extensive keyword research across different search engine result types (universal video results, images, carousel, traditional results, etc)

Opportunity Forecasting: Quantify the potential improvement that an investment in a specific Keyword or Page Grouping would deliver.

Story Builder Dashboards: Create templates that we can copy/paste across our client portfolio to show the overall impact of investing resources in web engineering, SEO and web strategy.

What do you dislike?

Site Audit tools: BrightEdge doesn't do a fantastic job of performing a holistic site audit for our root domains.

Backlink and Internal Linking features: Pretty bare bones here. You'll want to invest in DeepCrawl, SEMrush or another tool to help out with link analysis.

Recommendations to others considering the product:

BrightEdge really shines on the keyword strategy as well as content auditing and strategy front.

While they offer backlink and other link analysis tools within the product, you'd be better off using SEMrush or Screaming Frog to grab that kind of information.

What problems are you solving with the product? What benefits have you realized?

Quantifying our Efforts: BrightEdge makes it crystal clear how our collective efforts are improving SEO performance as well as business-level performance from Organic Search.

Automation: Using features like 'Add Task' allows us to use BrightEdge to review changes on the website and make annotations in the platform when different optimizations are made.

Angel N.
Validated Reviewer
Review Source
content

"Tracking Technical & On-page Implementations with Ease!"

What do you like best?

What I like best about the tool is the custom dashboard you can create for client side viewing. Is allows them to see the progress that is taking place within SEO. Tracking pages has deemed to be really useful for our agency after we implement metadata optimizations.

What do you dislike?

The system does feel slow at times when loading or submitting data. This becomes understandable as there is most likely a lot of computing taking place behind the scenes of the tool.

Recommendations to others considering the product:

BrightEdge will allow you to achieve small seo wins without thinking twice. When setup properly, it will suggest on-page/ technical recommendations that you can send to client and track whether it has been implemented or now. It just allow this part of the process to be much smoother.

Opportunity forecast is slowly showing its potential as we begin to use it more and more for each client.

Page tracking is another feature that our SEO really enjoys using for tracking content related updates to URLs.

What problems are you solving with the product? What benefits have you realized?

We are looking to solve tracking of our on-page, and technical implementations for clients. BE is allowing us to easily build that portfolio of what has been done of the SEO side for improvements. The data will deem itself useful when it comes time for QBRs.

Chad H.
Validated Reviewer
Verified Current User
Review Source
content

"Everything you need (and more) to run a successful SEO program!"

What do you like best?

The BrightEdge SEO platform offers access to a tremendous depth of insightful data that can be used to better inform your SEO strategies and ensure program success. We leverage the platform for virtually all of our SEO clients, and have found a benefit both in terms of the overall results; as well as our internal efficiency in identifying and executing on opportunities.

We've also found that the platform offers a large benefit to our content creators and copywriters, who now have a streamlined process that leverages BrightEdge to identify search demand and better understand what to write about based on the intent behind the customer's searches. This has made our content more effective both in terms of traffic and conversion.

What do you dislike?

Like all rich platforms, you'll get out of it what you put in. The user interface is simple and easy to use; but in order to leverage the advanced features (which are super powerful), you'll need to invest a little in training. We've found their online training videos to be great resources. In the event that you may need hands on training, their team has been excellent to work with.

Recommendations to others considering the product:

Think of the value beyond just "SEO" ... what can the software offer to your overall content marketing efforts?

What problems are you solving with the product? What benefits have you realized?

Our goal is to improve the organic footprint, traffic and revenue generation for a wide variety of clients across industries.

Christine B.
Validated Reviewer
Verified Current User
Review Source
content

"The SEO Platform That Helps You Tell a Story That Gets Heard"

What do you like best?

Using BrightEdge has changed my relationship with SEO. Thanks to a robust on-boarding period, their (mostly) intuitive platform, and ongoing support, keyword research is a breeze.

What do you dislike?

Some actions are more tedious or take longer than I would like. The one example, is keyword research using the Data Cube. If I search for a specific term that then returns 1,000 results, I have to click through (alphabetically) until I find the exact term I was interested in. Another is how long it takes for a term to show up when you assign it a preferred landing page.

What problems are you solving with the product? What benefits have you realized?

We are in the early stages of our SEO initiative. To date, I think it is making the content team more intentional in its efforts. Already, we are creating a more organized, holistic experience across the company's site.

Megan Q.
Validated Reviewer
Verified Current User
Review Source
content

"BrightEdge drives insights "

What do you like best?

The BrightEdge user interface is intuitive and easy to navigate. BrightEdge has developed great training resources that make it easy for multiple people across the company to become power users quickly. Their customer service is excellent making us feel like they are an extended part of the team.

What do you dislike?

BrightEdge has been receptive to feature requests and feedback. We are waiting for the day when we can further customize the Brightedge Insights report email to be specific for users.

What problems are you solving with the product? What benefits have you realized?

BrightEdge allows us to efficiently pull insights and track keywords that are important to our business. This tool helps us monitor trends and measure impact of micro-optimizations. We also find great value in ContentIQ to catch technical breaks.

Spencer B.
Validated Reviewer
Verified Current User
Review Source
content

"BrightEdge Review by SEO"

What do you like best?

Ease of use in creating the dashboards, the storybuilder functionality and BrightEdge constantly updating the platform to make it more helpful. Also has an intuitive design and creates bright, attractive reports. DataCube and competitor analysis.

What do you dislike?

It is difficult and time consuming to build out keyword lists for everything. It can be made a little easier to change keyword groups across all charts inside of a dashboard, or attribute one keyword to multiple groups for instance. It also does not handle the tracking of two domains as a single marketing channel (although this was only specific to our sites in a fairly uncommon case). Larger exports for datacube would be helpful.

Recommendations to others considering the product:

Use this platform to track, manage and improve SEO campaigns as well as report to upper management. It can also help you create content, and the datacube has insights on your competitors.

What problems are you solving with the product? What benefits have you realized?

Improved awareness of SEO, recommendations to improve content, tracking of keyword ranks and access to ranking data on multiple terms through Data Cube along with competitor information.

Kari P.
Validated Reviewer
Verified Current User
Review Source
content

"I enjoy the user friendly features available. "

What do you like best?

I like that the dashboard is user friendly and makes SEO easier to understand for beginners like myself. I also like the customization tools.

What do you dislike?

Our rep contacts us a lot. Usually I would love this, but I think he connects with us so much that we do not have enough to talk about each time. I wish we could set up meetings quarterly versus every two weeks.

Recommendations to others considering the product:

See if you can set up monthly or quarterly meetings with your account manager. Ours is a little too eager to meet.

What problems are you solving with the product? What benefits have you realized?

It has allowed us to improve our SEO. We have seen benefits for content development and have really begun to focus on our SEO strategy.

Rachel H.
Validated Reviewer
Verified Current User
Review Source
content

"An Enterprise SEO's Best Friend"

What do you like best?

What I like most about Brightedge is their Data Cube and Content IQ. These are the two areas I use the most when I'm using Brightedge.

Data Cube provides a wealth of great information not only your website, but competitor sites as well. It's very hard to get as granular with organic traffic and keywords other tools that I've used.

I run Content IQ once, sometimes twice a week to see what things I can easily fix like title tags as well as identify any issues that may be going on with the website's performance.

What do you dislike?

The only thing I really dislike is the cap at which we're at when looking at the number of pages and keywords we can track. Since we have thousands of pages and hundreds of keywords we could track, it's not possible from a budget perspective to track each page or keyword in Brightedge, although I would love to be able to!

Recommendations to others considering the product:

Worth the money if you own or manage an enterprise level ecommerce website.

What problems are you solving with the product? What benefits have you realized?

With Brightedge, we're identifying organic keyword and content opportunities we should be pursuing to grow traffic and revenue. We also use Brightedge to decrease our reporting time, which saves our company time and money we can use on executing our work.

So far we have been happy with the power of the tool and have seen organic keywords continue to increase over the past few months for a couple of our sites. Brightedge has also been helpful in identifying future content ideas based on the type of search result desired.

Kelly S.
Validated Reviewer
Review Source
content

"We couldn't do what we do without BrightEdge."

What do you like best?

The tools are robust and informative, but more important than that is the culture of excellence we've seen permeate through the entire organization. There's excellence in continuing innovation, excellence in support, and excellence in day-to-day account management by their teams.

What do you dislike?

I'd love more customization as an admin. We're in a phase where we want to drastically scale up BrightEdge usage and access across our corporation, but are hesitant to do it without being able to ONLY serve certain parts of the platform. This is a super nitpicky thing to be concerned about, but it's our primary pain point right now...and it's not necessarily a huge one.

Recommendations to others considering the product:

BrightEdge can take an SEO team of 1 and give it the capabilities it needs to be much larger, faster and impactful than could have otherwise been the case. I've been a BrightEdge user on both the agency and the client side now, and have fielded demos from other competitors over the years. BrightEdge is the clear industry leader.

What problems are you solving with the product? What benefits have you realized?

We're a small search team, within a large company, with a lot of demands for our time and attention. There is only one full-time SEO strategist in the entire company -- me. What BrigthEdge allows me to do is not only do my own analysis, reporting and tracking in a quick and efficient manner, but it also allows me to delegate. Instead of having to do research for our writers, I am able to give our editorial staff the keys to their own BrightEdge accounts to do their own research. We now have a stable of search-savvy copywriters who don't need me in their business for us all to create quality content!

Jonathan P.
Validated Reviewer
Review Source
content

"Best SEO Marketing Platform for Fortune 500 Companies"

What do you like best?

I like that BrightEdge is an all-in-one SEO marketing platform, and the best in class (really in a class all its own when compared to everything else on the market). It's ideal for running high performance SEO campaigns for Fortune 500 companies. I especially like the SEO research capabilities, as well as the AI powered recommendations and custom reporting.

What do you dislike?

Because BrightEdge is a premium solution, it takes some time transitioning from all the smaller toolsets many SEOs use (often simultaneously) to a larger platform. But, like anything else, it takes time, and once fully oriented worth the effort.

What problems are you solving with the product? What benefits have you realized?

Large companies are investing heavily in SEO, as it has fully evolved into a revenue generating powerhouse. BrightEdge's platform makes it possible to research, audit, prioritize, and recommend strategies that elevate more pages on the first page of Google, where the real traffic & revenues follow. The superb reporting justifies the investment, often showing strong returns in a very short amount of time.

Konstantinos G.
Validated Reviewer
Verified Current User
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Powerful but needs support"

What do you like best?

What I like best about BrightEdge is the flexibility of the Story Builder functionality and the power of Data Cube which can provide SEO performance info for any website.

What do you dislike?

I dislike the fact that for several edits such as the addition of a new domain to the platform (assuming there is an available slot) or edits as to the way the URLs appear in the page reporting functionality have to go through the support team. I would prefer that the users would be more empowered to make edits on the platform and so only contact support when there is a problem.

Recommendations to others considering the product:

BrightEdge is a really powerful tool and can help businesses take the next step forward towards perfecting their website's SEO performance with ease.

What problems are you solving with the product? What benefits have you realized?

Keyword Research, SEO performance tracking and reporting, decision of the next SEO step for improvement of our and our clients' website performance.

Kimberly P.
Validated Reviewer
Verified Current User
Review Source
content

"The Platform to Power Content Marketing "

What do you like best?

The volume of data the BrightEdge platform is tapping into is massive and the tools their product team are constantly layering on top to inform strategies for our clients is top of class. I use Data Cube on a daily basis to identify opportunities with clients.

What do you dislike?

There isn't much however the technical crawls aren't always as thorough as we're looking for to support clients for technical SEO however we have our own tools to augment this so it's never been an issue as the benefits of the platform way out perform this limitation.

What problems are you solving with the product? What benefits have you realized?

As an agency, we're using BrightEdge with all of our clients to support our content marketing efforts related to integrated search strategies. The competitive intelligence and keyword research tools are extremely insightful for us to inform our strategies and tactics.

Jane P.
Validated Reviewer
Verified Current User
Review Source
content

"Every SEO Metric Needed in One Place"

What do you like best?

Wow - where do I begin? I like the depth of tools that are in BrightEdge. Anything from keyword tracking to organic traffic (internationally as well), to content evaluation. The tool tells you what you need to do to the page in order to rank better and also provides insight to what the competitors are doing. The latest enhancement provides a really great technical audit that is completely customizable.

What do you dislike?

They are releasing so many new enhancements to the tool that it is hard to keep up!

Recommendations to others considering the product:

I had looked at all other enterprise SEO tools out there and evaluated them thoroughly. Don't let anyone tell you different. This is by far the best tool out there!

What problems are you solving with the product? What benefits have you realized?

Lack of organic traffic - this tool allowed me to find better competitive keywords and then properly optimize on page and off page to get better traffic.

UI
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source
content

"Great new CMS with a variety of features"

What do you like best?

Diving beyond just regular metrics into really interesting analytics is really easy and cool to see here. BrightEdge makes SEO optimization so much easier than any other platform I've used.

What do you dislike?

It's still super new, so it's been super glitchy for us. But the dev/tech team has been responsive and implemented the changes we've needed.

Recommendations to others considering the product:

Take time at the beginning to fully train in what the platform offers. There are so many cool little things inside, but remembering them all and how to use them (especially for someone who's relatively new to SEO) can be daunting. But otherwise, it's a great editorial tool.

What problems are you solving with the product? What benefits have you realized?

We use BrightEdge as a blog platform for one of our brands, and we're really focusing hard on SEO right now, so it makes my job easier and tasks easier to perform. Our exec team has enjoyed the additional features this provides us and the info we're getting as well.

Haley L.
Validated Reviewer
Verified Current User
Review Source
content

"Product Manager"

What do you like best?

BrightEdge has great customer support and a great product for us at Bleacher Report. As customers since late 2016 we are very happy using BrightEdge and have been able to successfully complete SEO related initiatives.

What do you dislike?

We wish the search volume numbers around keywords would be more granular than a 12 month rolling average. The sports calendar changes month by month and week by week

What problems are you solving with the product? What benefits have you realized?

Being able to compare ourselves to competitors and understanding where we can improve has been super important for us. Additionally we are more easily able to find issues with title tags, keywords descriptions and more.

Farrah F.
Validated Reviewer
Review Source
content

"Good SEO platform but a bit pricey"

What do you like best?

Data cube allows for access to lots of data around not only your website but competitors. It's very easy to use for most people at our company so getting adoption isn't too big of a problem. The UX/UI is fairly easy to use.

What do you dislike?

The inability access the data via API for a large enterprise this is important. This keeps us from allowing our data scientists to mine the data to look for opportunities that are there. Also with a large website and millions of keywords, the pricing plan is unsustainable for a large amount of keywords. There are other vendors out there that can do similar for a lot less and with more flexible structure. The value is the ease of use but if you have ability in house to do more, this prevents you from reaching the next level.

Recommendations to others considering the product:

Allow for API access to the data

What problems are you solving with the product? What benefits have you realized?

We are able to track keywords and content marketing efforts.

AI
Administrator in Insurance
Validated Reviewer
Verified Current User
Review Source
content

"De-mystifies SEO ... for the most part"

What do you like best?

BrightEdge takes a dark art and makes it mostly understandable and straightforward. It lays out tasks in a very linear manner, and tells you what you need to do to get your site ranking better in the major search engines. The onboarding is process is excellent as well, but we were generating usable insights out of BrightEdge on Day 1.

What do you dislike?

Every time you track keywords off a master keyword list it takes to back to page 1 of the list. With a long list that can get very frustrating. Also, changing the rank order in a report sometime requires drilling into a secondary menu. Finally, it's garbage in/garbage out. If you track misspelled keywords BrightEdge will tell you to add those keywords to your content.

Recommendations to others considering the product:

Take the leap! Brightedge has great support and will help you de-mystify this dark art.

What problems are you solving with the product? What benefits have you realized?

It enables us to do our own SEO with minimal employee resource, and save money in the process.

AM
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Solid and innovative platform, but at a high price point"

What do you like best?

I have used BrightEdge for several years, and for me, what sets it apart from other platforms is the customer service - particularly the account reps. Our reps meet with us monthly to go through new platform updates and to help us diagnose issues. They work with you to analyze your search data and identify new opportunities. It's like having an extra member of the team! Fantastic individuals who have provided a lot of value for us in the past.

What do you dislike?

Pricing has become somewhat ridiculous. You are charged separately for each device and location you want to track, all on a keyword-level - which means that if you want to track a single keyword on all major devices, you need to pay 3X the price. It has become cost-prohibitive for many of our clients.

Recommendations to others considering the product:

Recommended for large brands.

What problems are you solving with the product? What benefits have you realized?

Search rank tracking over time, technical site health, and search and content opportunities. We have captured many striking distance opportunities using BrightEdge.

AA
Administrator in Accounting
Validated Reviewer
Verified Current User
Review Source
content

"Best Tool for SEO"

What do you like best?

I love the Data Cube to find new keywords and competitor insights. BrightEdge is easy to use and easy to pull out actionable tasks to improve SEO performance.

What do you dislike?

I feel like it would be helpful to have some additional navigation within Settings. I'd like to easily toggle back and forth between adding keywords and keyword groups. No easy way to do that today, without clicking back into Settings.

Recommendations to others considering the product:

Setup weekly or biweekly calls with your BrightEdge CSM to build the relationship and maximize their services.

What problems are you solving with the product? What benefits have you realized?

We optimize for individual business units, instead of our site overall. Building out separate keyword groups, page groups and dashboards has really helped tell our story for each BU.

Angelina C.
Validated Reviewer
Review Source
content

"Incredibly Poor Platform-- Use SEM Rush"

What do you like best?

I like what I thought this platform was but was incredibly disappointed in the product offering and how little value it provided. This is a overpriced platform. You could use SEM rush for a fraction of the cost and get better information in your dashboard. Brightedge marketed features sound amazing for content & SEO-- for instance, the content IQ and landing page analysis features are what my dreams were made up but when used-- they provided no value. When you want to take action, they send a consult over and try to charge you 15k to consult-- not even performing the actions that one could easily ascertain from Google Analytics. We improved our ranking and content process by using SEM Rush and good old fashioned data from Google analytics. Also, keyword search volume in bright edge was incorrect, they inflate the volume and recommendations are so basic-- like adding this keyword to meta description... #lame

What do you dislike?

Unfortunately the whole platform is a fail and it's incredible overpriced. I discovered SEM Rush six months into our Brightedge contract and stoped using Brightedge. We will not be resigning with Brightedge-- no value to the customer beyond what is available. Support is OK but the product needs to be significantly improved.

Recommendations to others considering the product:

Use SEM Rush-- the features are amazing, the support rocks, and it blows bright edge out of the water from providing actionable tasks to help win organically.

What problems are you solving with the product? What benefits have you realized?

Optimizing organic search

Natalie A.
Validated Reviewer
Verified Current User
Review Source
content

"Power user for 3+ years"

What do you like best?

-Insights that help us focus our efforts on where they will make the biggest impact and track progress over time.

-Comprehensive data with robust filter options let me drill down to the level of detail I need.

-Helpful, responsive account managers and support team.

-Annual conferences have loads of valuable content.

What do you dislike?

When announcing new features for the platform, wish they would be clearer about release timelines, availability, and pricing. They build pretty innovative functionality but it's not always available without additional fees.

Recommendations to others considering the product:

As with any solution, implementing it will not automatically make your SEO better. It takes work, but it is doable for a small team to make a large impact using this set of tools.

What problems are you solving with the product? What benefits have you realized?

We have significantly improved our organic search presence, site traffic, and lead volume.

Sean T.
Validated Reviewer
Verified Current User
Review Source
content

"Very good - if expensive - SEO tool"

What do you like best?

The StoryBuilder is a great way to build a report designed to answer a question that a client may have. The Recommendations for improving tracked pages are also very useful.

What do you dislike?

I have occasionally experienced delays or interruptions in data collection which has made it necessary for me to contact their support staff.

Recommendations to others considering the product:

Work with your account rep to get the very best out of the tool and be sure to take the free online certification video classes. Not everything in the tool is intuitive or self-explanatory, and it is worthwhile taking the time to learn how to get the best out of it.

What problems are you solving with the product? What benefits have you realized?

I mostly use it to provide dashboards to stakeholders, but it's also very useful as a research and analysis tool, providing you complete all the possible integrations with Google Analytics and Google Search Console and plan keyword groups and page groups thoughtfully with scalability in mind.

Scott E.
Validated Reviewer
Review Source
content

"Most comprehensive SEO tool there is"

What do you like best?

The data cube they've invented pulls the best from Google Search Console and does all the heavy lifting. They also cache all the search console info so you can get historical. Their PLP process is very easy to assign keywords to pages, too.

What do you dislike?

Customizing the dashboards can be tricky and isn't intuitive. The pre-built reports usually cover everything I need though.

Recommendations to others considering the product:

Organize your keywords into groups ahead of time so you can take better advantage of the reports. It's also useful to use the built in CRM to assign tasks to other users.

What problems are you solving with the product? What benefits have you realized?

Keyword tracking, identifying high value content and new visits. Everything is very well set up with page groups and keyword groups so we can easily identify what's performing well and what's not. We can easily pivot and change strategy to adjust for market conditions.

Sarah D.
Validated Reviewer
Verified Current User
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Unmatched Technology, Helpful Client Services Team, Access to Cutting Edge Data & Community"

What do you like best?

Our client services reps have been absolutely stellar, going above and beyond in terms of supporting research, customizing dashboards, and educating our team on the product

Tool is always being refined and enhanced

BrightEdge has 'insider data'/research you can get access to, in addition to case studies, as a user group participant to stay up to date with industry changes

What do you dislike?

Datacube can be slow, some limitations to tracking volumes of keywords

What problems are you solving with the product? What benefits have you realized?

Tracking/reporting, research, overall it's part of the foundational process informing current SEO strategies

Matthew H.
Validated Reviewer
Review Source
content

"Great SEO Tool"

What do you like best?

How easy it is to get a quick overview of how we're performing for our main keywords. Plus the insights they provide around pages that have issues or errors. It makes it really easy to send to our dev team in order to make the fixes.

What do you dislike?

For me the only downside is that I have to spend the time to go into the tool and set up the reports I want.

What problems are you solving with the product? What benefits have you realized?

Developing content that our users think is important. It's helped us move away from content we thought was important that was driving no traffic and had high bounce rates to more traffic with lower bounce rates.

John V.
Validated Reviewer
Verified Current User
Review Source
content

"A good tool for your website"

What do you like best?

The Data Cube is one of the best features of the platform, but no the only feature I like. If you want to see how your competitors rank compared to you or to other site, the data cube gives you some really good insights on page ranks, search volumes and more.

What do you dislike?

There's a learning curve for the platform, lots of different features and lots of time to really learn how to use them. Brigthtedge really does help with this and they have a good team of experts to answer all your questions.

Recommendations to others considering the product:

This is a product that I would recommend to definitely trail and see the great benefits of using it. There's lots of info that this platform can give your website, that your probably over looked.

What problems are you solving with the product? What benefits have you realized?

Brightedge is able to give us insight on the pages on our website that are ranking low on search engines and recommends to us what we can do to improve on this.

U
User
Validated Reviewer
Verified Current User
Review Source
content

"BrightEdge is a great self-managed SEO recommendation and analysis tool"

What do you like best?

BrightEdge empowers smaller teams to be able to do high level SEO work without needing to pay an agency a monthly retainer to do the same thing.

What do you dislike?

The BrightEdge platform is great for SEO, but it does take a bit more time per day/week than the company suggests. I'd plan on 2-3x what they suggest.

Recommendations to others considering the product:

BrightEdge is a power SEO measurement and recommendation tool that can help save external agency costs while also empowering and teaching your marketing team.

What problems are you solving with the product? What benefits have you realized?

We are able to do site analysis, competitive analysis, and make SEO recommendations on our own once the BrightEdge tool is configured.

Philip C.
Validated Reviewer
Review Source
content

"Automated Reporting Gets the Whole Organization On Board"

What do you like best?

Once configured, the tool is incredibly powerful, and scales appropriately for a large organization. Our favorite feature is storybuilder, and we use it to provide valuable data on a monthly basis to various teams involved in content creation across the company. The biggest challenge is allocating the necessary resources to take full advantage of each feature.

What do you dislike?

It can be difficult/tedious to re-assign multiple keywords between groups, and the limits placed on keyword tracking make hygiene a consistent concern within the platform, requiring upkeep more often than one might like.

What problems are you solving with the product? What benefits have you realized?

Brightedge has made it possible to monitor organic performance across the site, improve our rankings for keywords essential to our brand, and automate valuable reports to various stakeholders across our organization. While using the tool, we have seen organic traffic to our site increase by over 60%, in conjunction with a site migration. .

Hillary G.
Validated Reviewer
Verified Current User
Review Source
content

"Excellent Platform with Superior Service"

What do you like best?

The forward-thinking this platform provides is among the best in the industry.

What do you dislike?

Can be cumbersome to add in new keywords and groups.

Recommendations to others considering the product:

While not entirely a full-service SEO tool, it's helpful for content creation and SEO reporting.

What problems are you solving with the product? What benefits have you realized?

We use BrightEdge for reporting but also for opportunity forecasting. Being able to tell our clients what they can expect if they give us more time and resources is one of the biggest benefits.

AM
Administrator in Machinery
Validated Reviewer
Verified Current User
Review Source
content

"Great Platform for Scaling SEO"

What do you like best?

BrightEdge does a great job providing clear, concise data in an easy to understand UI. Like many SEOs, content creators and owners are not within the same team, so ensuring that these users can understand and prioritize content creation with SEO best practices in mind is critical, and I think that BrightEdge has always done a good job elevating these metrics making them actionable for the greater content teams.

What do you dislike?

An area where BrightEdge can improve is through buyer journeys. I'd like to see content and corresponding KPIs visually structured in a way that lets users prioritize based on user experience on and off my website - focusing less on specific keywords but more on the entire thought process and potential searches that take plan to reach content- especially with voice search now bringing more long-tail keywords with low search volume, than less keywords with high search volume.

Recommendations to others considering the product:

Know exactly why SEO is important for your bsuiness, and what success looks like. BrightEdge can help set a path to a defined goal. BrightEdge can be an overwhelming tool for those that don't have specific KPIs - knowing what you want will allow BrightEdge to help get you there.

What problems are you solving with the product? What benefits have you realized?

I've been spending most of my time understanding and monitoring keywords that drive awareness of our product solutions - influencing content creation, and on the flip side using BrightEdge to uncover terminology used for our existing product content for optimization. I continue to use BrightEdge to track and monitor our "high value" keywords that are driving the majority of organic traffic to the site.

AB
Administrator in Biotechnology
Validated Reviewer
Verified Current User
Review Source
content

"BrightEdge, the SEO Platform for Digital Team with some to little SEO knowledge"

What do you like best?

Quick response from the support team

DataCube is an awesome module they've developed

Love the instant report builder they're product called Storybuilder

What do you dislike?

To further be integrated with log analytics or web crawlers, would be cool if they can integrate with companies like Botify.

They don't give me the option to get my global ranking only by country.

I don't have a comprehensive user report. I would like to understand what modules are used the most.

Recommendations to others considering the product:

Consider adding features such as web crawlers & log analyzers to understand what URLs have been crawled and indexed.

What problems are you solving with the product? What benefits have you realized?

Creating primary keyword phrases for every product group. Create dashboards for all the product groups to track content improvement.

Understand competitors share of voice

Provide dashboards to executives

Alex P.
Validated Reviewer
Verified Current User
Review Source
content

"Making SEO Manageable"

What do you like best?

A modest and responsive UI design I can stretch it over my two screens. The UI is minimal, simple and clean.

Colours have been designed and UI organised to allow both for extended screen time use, or for quick glances.

Interactive help windows with pop up with functionality selection, and access help videos directly from the interface without losing where you were.

What do you dislike?

Tried very hard to answer this question but to no avail.

Recommendations to others considering the product:

A bad tradesman always blame his tools, so to get the most out of Brightedge make sure you invest time to familiarize yourself and understand the platform, knowing the support team -second to none- has your back, and the research team is on top of the ever-changing search landscape. A true partnership, where the possibilities are endless.

What problems are you solving with the product? What benefits have you realized?

Finding additional keyword and topic opportunities that enable me to expand my site and capture new traffic, tracking and dashboards, and correctly attributing the channel.

Eugene F.
Validated Reviewer
Verified Current User
Review Source
content

"A must for any enterprise level SEO team!"

What do you like best?

DataCube is one of the most defining features of the platform and it is fantastic. The UX of the platform is really well thought out and I can't wait to see new features to the platform. The level of customer service is beyond exceptional. I have spoken with competing agencies who offer sales people who really are nowhere near the same level as BrightEdge reps. You know you can trust them and they have access to the entire industry. They have introduced me to other customers and have helped build relationships.

What do you dislike?

I wish that url's would update automatically instead of having to update them every time they change. I wish there was more flexibility in somehow tying a keyword level data to revenue but this in general is a complicated feature. At the same time the API does not allow access to DataCube.

Recommendations to others considering the product:

Make sure you speak with the rep that will be working with you potentially and maybe even give it a trial run if it's possible. The amount of data I analyze using this tool is pretty intense. I recently published an article on the analysis of 280K keywords for quick answer pattern examination.

What problems are you solving with the product? What benefits have you realized?

Analyzing the entire competitive landscape as well as really looking at areas for growth for our company.

Kate from G2

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