Breadth & Depth of Solution. As someone who has been involved with SEO and organic marketing for over 12 years, the hardest challenge is to keep up with the hundreds of search engine algorithm changes. Brightedge consolidates several tools in one integrated platform, provides collaborative capabilities across devices, has excellent customer support and certification to make you use the platform effectively, and more importantly, it works! The proof of the pudding is ranking on page 1 of Google, across content types, with engagement that results in better business outcomes for our clients, while saving us time and $$.
Get a demo to realize how easy it is to get insights using Data cube in minutes.
Also, get a sense of how you can leverage some of the other features:
Opportunity Forecast - This is great as you can add a $ value to make a compelling SEO ROI case for management
Page Reporting - Drill down on how well your content is performing
Intent Signal - Insights on how to tweak your content (keyword level insights!) benchmarked against organic competition
Brightedge Content - AI driven real-time content editor - integrate trending topics, optimize internal website link structure - basically as a marketer, take back the power to edit website pages, knowing you are giving it the right SEO juice, while balancing for user engagement
Storybuilder - Besides Datacube, this is my second favorite 'feature'. It helps tell a data-driven story that is visual, engaging and not constrained by system limitations. We craft stories different for different clients based on their needs.
Note: There are many other features to explore, including Content IQ, Hyper Local (drill down to local searches, esp. useful for retailers or multi-location businesses).
Also, Brightedge has frequent User Groups across the US. I learn a lot from engaging with fellow marketers and SEO/Content managers on how they are leveraging BrightEdge to address organic marketing challenges.
As an agency, helps us with:
Leverage - Fewer resources for running SEO & Content Marketing, helps team focus on proving strategic insights, rather than spending time collecting data, reporting, keyword and competitor tracking
Scale - Helps us take on more clients by automating tasks, replacing the need to use 5 disparate tools - 12X efficiency
Time - Saves us over 10 hours every week in analysis, competitor benchmarking and reporting
Strategic - Keeps up with search algorithms to provide great SEO & Content insights