Having everything I would need for SEO maintenance on one platform is ideal for professionals who are always cycling through different tabs and tools.
BrightEdge's keyword research, page rankings, backlinks, and page recommendations in one platform affords you more time for day-to-day tasks.
The organization can't be overlooked, being able to export all of your keywords to a spreadsheet with the necessary data (Search Volume, Page Rankings) makes it easier to communicate with members of the team who aren't familiar with SEO.
Local businesses can benefit from seeing which keywords qualify for additional Google features like the 3-Pack from within the platform. This gives us an advantage over our competitors in our industry, not to mention being able to track where your competitors rank for those same keywords.
I also enjoy the networking opportunities that come with being a BrightEdge user which includes your own account manager. It's important to have someone who you are able to discuss what to anticipate in terms of algorithm changes and trends within the industry to stay ahead, having a team of professionals to shoot questions over to is invaluable. Review collected by and hosted on G2.com.