Adobe Experience Manager Features

Import and export large media files or folders into or from the database quickly and efficiently.

Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.

Able to search and filter assets by keywords and metadata.

Able to easily preview large image files and video storyboards.

Provides insights into the performance of digital content across its entire lifecycle.

View and track pertinent metrics to find patterns and gain insights from data

Software supports a wide range of file types.

Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.

Automatically or manually convert files into different sizes or file types within the DAM system.

Keep track of incrementally changing versions of the same asset.

Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.

Apply visual watermarks to images and video.

Manage the licensing and copyright information for assets within the DAM system.

Houses an organization's brand guidelines in a centralized location within the digital asset management platform

The software is optimized to load, preview, search and edit video media files.

The software is optimized to load, preview, search and edit audio media files.

The software is optimized to load, preview, search and edit image media files.

Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Publish media or media collections to your website or share externally via temporary hyperlink.

Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.

Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.

Integration with content management software

Store, manage, and track all electronic documents in a centralized location

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Collect and maintain structured information that describes data or content

Store and manage online video content

Create, save, and store files

Configure existing workflows to meet your organization's needs

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc.

Abilities to set standards for asset and risk management.

Provides ability to create the reports that meet your business requirements

Drafting and publishing content is intuitive and non-technical.

Formatting content is straight-forward and painless.

Keep track of incrementally changing versions of the same content.

Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.

Can easily institute an approval routing process between authors and editors.

Easily schedule content to be published at a certain time and in a certain order.

System allows the storage and management of rich media files.

Able to search your content based on keyword, metadata, tags, etc.

Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.

Optimize and manage the search engine optimization efforts for a website or digital content

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Store, manage and track all forms in a centralized location

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Planning, organizing, and controlling the distribution of information or videos, images, audio, and other content

Editing tool that allows users to drag and drop images, icons, widgets, or other components

Visual GUI that allows users to manage audio tracks, instruments, filters, etc.

The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.

Effective mobile templates are available and easily customizable.

Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.

The visual appearance of webpages can be easily customized to fit your site’s needs.

Allows planning and deployment of an overall communications strategy.

Includes or integrates with content creation apps.

Outbound communications are segmented and personalized.

Inbound contacts are identified and handled based on history.

Software verifies compliance with GDPR, CAN-SPAM, and other legal requirements.

Send messages, notifications, or documents to an entire customer base at the same time

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Generate personalized communications upon request to meet customer needs

Allow the audience to interact or engage with the content

The system has a large and interactive community of users.

Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.

Able to build out different and multiple taxonomies to store and index content.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Provides features to allow scaling for large organizations or an expansive web presence.

Enables users to view and interact with the same content in multiple languages.

Access pre-built and custom reports and dashboards.

Application programming interface that allows for integration with other systems/databases

Helps manage ad messaging and ensure standards within digital advertising campaigns.

Contains compliance monitoring for content and/or site layout.

Monitors brand assets to ensure content is consistent with the design of the site.

Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.

Allows organizations multi-national organizations to use tool effectively across multiple languages and currencies.

Ensures availability of accessibility tools and provides information on how individuals are using accommodation tools to interact with the site

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.

Analyze inbound marketing traffic to identify which campaigns are working best.

Helps users understand audience demographics and evaluate visitor behavior.

Create reports and dashboards to analyze results of campaigns.

Streamlines personalization by integrating customer data repositories into systems that deliver content.

Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.

Track and document all activities across devices, networks, and other systems

View and track pertinent metrics to find patterns and gain insights from data

Suggested workflows that can be adopted as is or adapted to fit business needs.

System allows the storage and management of rich media files.

Able to create user portals and sites.

Optimize and manage the search engine optimization efforts for a website or digital content

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Collect and maintain structured information that describes data or content

Track and manage schedules and meetings via an integrated calendar

Supports audio files

Manage assets throughout their lifecycle to optimize profit

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Store, manage, and track all electronic documents in a centralized location

Create, save, and re-purpose templates for emails, forms, etc.

Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.

Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.

Customers have a route to update account details, payments and information themselves.

Software incorporates multiple digital communications channels.

Allows incorporation of inbound contacts from non-marketing channels.

Includes physical media (mail, flyers, billboards, etc.) in the channels mix.

Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey.

Ability to measure the revenue influence and ROI of every piece of content.

Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc.

Allows users to customize the UGC widget with their own logo and branding

Allows users to display a UGC gallery on their website

Gives users a central place to store and manage UGC through folders, tags, etc.

Integrates with social media platforms to collect customer posts that mention or display a particular brand

Integrates with content creation tools to allow users to edit and customize content

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content

Set up automation to request user-generated content from creators/influencers

Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Organize and manage interactive contests or challenges

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Create, design and manage workflows for repetitive tasks

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Provides personalized onboarding sessions to help brands get started

Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video

Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments

Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Addition of necessary external data, applications, tools, or features

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Software program that continuously adjusts its behavior based on observed data

View and track pertinent metrics to find patterns and gain insights from data

Provides a channel for team members to share media files, communicate, and work together

Edit, touch up, and convert images for publishing

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

AI-based platform which conducts a conversation via auditory or textual methods

Facilitates online authoring and publishing of the content

Edit text as needed

Regulate who can view information within the system

Tools that fix/remediate issues or optimize site elements to improve accessibility for visitors with disabilities or unique needs

Distributing content through various platforms or channels

Personalize delivered content based on characteristics, preferences, behavior or other data across the network

Configure existing workflows to meet your organization's needs

Use AI to generate content in the form of text, images, videos, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Allows developers to check if their applications/web browsers are running as expected.

Track and report on everything that happens within the system or network

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Access software remotely via mobile devices

Define levels of authorization for access to specific files or systems

Provides a channel for team members to share media files, communicate, and work together

For creative teams and agencies

Intended to be used by online stores

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Group leads or contacts based on their specific characteristics

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

See past and upcoming campaigns and communications in a calendar view

Search and filter data across systems to locate required information by entering keywords or certain criteria

Track the usage of certain hashtags

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Software program that continuously adjusts its behavior based on observed data

Log and store the source of contacts/leads

Accept and process online payment transactions

Tracks metrics that provide insight into how a user interacts with any interface or product

Tool to send questionnaires to customers to gauge feedback

Ratings/Reviews

Distributing content through various platforms or channels

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Adjust communications based on previous interactions or personal preferences

Track and monitor a specific set of keywords

Manage the process of evaluating documents or requests submitted for approval

Collect user-generated content in the form of videos, photos, text reviews, and more

Use AI to generate content in the form of text, images, videos, etc.

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Encourage your customers to promote your company by providing materials, tools, and reward programs

Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Leave comments and notes on documents for others to view

Facilitates online authoring and publishing of the content

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Centralized repository to store content and assets

Assign categories, labels, tags, or attributes to documents for organization, search and storage

Assemble applications and processes by dragging over and arranging pre-built components

Application programming interface that allows for integration with other systems/databases

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Pre-designed layouts that can be customized to match preferences and requirements

Customize contracts and forms to collect specific information

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Use AI to generate content in the form of text, images, videos, etc.

Use AI to generate content in the form of text, images, videos, etc.

Convert files to a different format

Access the system via a mobile application

Application programming interface that allows for integration with other systems/databases

Provides a channel for team members to share media files, communicate, and work together

Search and filter data across systems to locate required information by entering keywords or certain criteria

Share access to files and assets with individuals

Use AI to convert voice into text automatically

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Collection of all assets in the system

Supports various video file formats

Move files across different systems or networks

Organize assets into folders and subfolders or tag assets based on a custom file hierarchy

Ability of software to identify an image among other data

Assemble applications and processes by dragging over and arranging pre-built components

Pre-designed layouts that can be customized to match preferences and requirements

Add customized logos and colors to align with company branding

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Add a digital mark to show ownership of an image, video, document, etc.

Leave comments and notes on documents for others to view

Process and analyze human language in text or audio form

Store and organize documents in a centralized system

Define levels of authorization for access to specific files or systems

Track revisions and updates made to files and navigate between different versions

Store and manage images

Communicate using direct chat or messages within the system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Add customized logos and colors to align with company branding

Record the audio of phone conversations for quality assurance purposes

Create and automatically send premade copy in response to customer messages

Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response

Manage, store and organize emails within the system or via third-party apps

Create, save, and re-purpose templates for emails, forms, etc.

Send messages via SMS

Gauge satisfaction and receive information for improvement and success

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

Track and manage adherence to policies for any service, product, process, or supplier

Manage and support multiple languages

Track interaction history by documenting conversations for contacts

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Create, design and manage workflows for repetitive tasks

Access previous interactions or concerns to maintain customer relationships

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Supports various video file formats

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Organize, prioritize, and manage incoming communications

Application programming interface that allows for integration with other systems/databases

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Provides a channel for team members to share media files, communicate, and work together

Track and document all activities across devices, networks, and other systems