---
title: Adobe Experience Manager Reviews
meta_title: 'Adobe Experience Manager Reviews 2026: Details, Pricing, & Features |
  G2'
meta_description: Filter 691 reviews by the users' company size, role or industry
  to find out how Adobe Experience Manager works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 691
  scale: '5'
date_modified: '2026-07-21'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---

# Adobe Experience Manager Reviews
**Vendor:** Adobe  
**Category:** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 691
## About Adobe Experience Manager
Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM&#39;s agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets:&amp;nbsp;A digital asset management system to govern and activate assets, with native AI trained on a brand&#39;s data, voice, and creative DNA across regions and geographies. Experience Manager Forms:&amp;nbsp;End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer:&amp;nbsp;Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer:&amp;nbsp;Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services:&amp;nbsp;Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides&amp;nbsp;and Learning Manager:&amp;nbsp;Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop:&amp;nbsp;AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow:&amp;nbsp;Adobe Firefly and generative content capabilities are embedded inside AEM&#39;s authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale:&amp;nbsp;Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe&#39;s optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility.



## Adobe Experience Manager Pros & Cons
**What users like:**

- Users value the **ease of use** of Adobe Experience Manager, streamlining content management and enhancing overall efficiency. (160 reviews)
- Users value the **efficient content management** capabilities of Adobe Experience Manager, enhancing productivity and user experience significantly. (141 reviews)
- Users value the **efficiency and seamless integration** of Adobe Experience Manager, enhancing content management across channels. (122 reviews)
- Users value the **customization capabilities** of Adobe Experience Manager, enabling tailored solutions for diverse marketing needs. (97 reviews)
- Users value the **seamless integrations** of Adobe Experience Manager, enhancing efficiency and personalization across channels. (85 reviews)
- Easy Integrations (68 reviews)
- Asset Management (66 reviews)
- User Interface (61 reviews)
- Flexibility (59 reviews)
- Intuitive (59 reviews)

**What users dislike:**

- Users struggle with the **steep learning curve** , making it difficult for new authors to quickly adapt and setup. (119 reviews)
- Users find the **complex usability** of Adobe Experience Manager challenging, particularly for non-technical individuals and new authors. (113 reviews)
- Users find the **learning curve too steep** , making the initial setup and mastery of Adobe Experience Manager challenging. (111 reviews)
- Users find the **high costs** and steep learning curve of Adobe Experience Manager challenging, especially for beginners. (81 reviews)
- Users find the **steep learning curve** daunting, making initial setup and customization challenging for non-technical individuals. (77 reviews)
- Complexity (69 reviews)
- Cost Issues (61 reviews)
- Slow Performance (51 reviews)
- Pricing Issues (47 reviews)
- Integration Issues (38 reviews)

## Adobe Experience Manager Reviews
  ### 1. Easy Editing and Publishing for Existing Content

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Adobe Experience Manager?**

Easy to edit the content, rollout and publish existing content. If we have existing pages and content , it is easy to replicate to multiple countries that makes rollout easy. Adobe saas is faster and better.

**What do you dislike about Adobe Experience Manager?**

Adding new content is petty time consuming when one have large file. Need to provide an easy and faster way to push content. With the invent AI we should be able to easily connect from ai agent and perform the job easily.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Easy content management that supports rolling out across multiple countries. Once you get the hang of it, everything feels straightforward. The customer engagement pages are also very intuitive to build and manage with AEM.

  ### 2. A good web platform for a big organization

**Rating:** 3.5/5.0 stars

**Reviewed by:** David C. | Communications Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager lets me get to my pages with ease, to preview edits before I publish them, and to organize my files so I can quickly get to photos, pdfs, and other things I want to add to my website.

**What do you dislike about Adobe Experience Manager?**

It is limited to the modules available to our organization, so some of the functionality available on sites like WordPress cannot be used. This may be due to our organization rather than the AEM experience.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

This allows us to manage our webpages in one place, as well as storing the documents and photos we have on the website. It also allows multiple users to edit the site and keep it updated.

  ### 3. Simplifies Content Management with Minor Deployment Delays

**Rating:** 4.0/5.0 stars

**Reviewed by:** Harshit K. | Full Stack Developer

**Reviewed Date:** April 22, 2026

**What do you like best about Adobe Experience Manager?**

I really like the simplicity for my authors to store and update data and the ease of consumption from other platforms with Adobe Experience Manager. It's easy for authors to onboard.

**What do you dislike about Adobe Experience Manager?**

Cloud deployment time

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager as a central data repository for multiple AEM and MFE apps. It simplifies data storage and updates for my authors, making it easy to onboard them and allowing seamless data consumption from other platforms.

  ### 4. Solid CMS with Room for User Management Improvement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Dave K. | Principal IS Architect, Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Adobe Experience Manager?**

I find Adobe Experience Manager easy to use, and it provides a good content structure that fits well with the taxonomy of our websites. Adobe is also helpful in creating reusable components and consolidating our hosting footprint.

**What do you dislike about Adobe Experience Manager?**

We use Adobe Cloud as a service, the user management tools are still a bit clunky.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager to create reusable components, consolidate our hosting footprint, and it fits well with our website taxonomy.

  ### 5. Useful for Organization but Steep Learning Curve

**Rating:** 3.0/5.0 stars

**Reviewed by:** Punit S. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Adobe Experience Manager?**

I use Adobe Experience Manager for development, and it helps with organization, especially with data for delivery. I find it easy to use, and I like the Sites Assets feature for building pages.

**What do you dislike about Adobe Experience Manager?**

I find the user experience lacking and wish there was less navigation. Also, it took time to learn because it is a big tool.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for organizing data in development and appreciate its ease of use.

  ### 6. Streamlined Content Management with Ease

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shane M. | Account Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 10, 2026

**What do you like best about Adobe Experience Manager?**

I like having Adobe Experience Manager as a single source of truth. It ensures consistency and workflows, which really reduces uncertainty and speeds up decision-making since all the info is in one place. I found the initial setup to be pretty easy too.

**What do you dislike about Adobe Experience Manager?**

nothing

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager solves content consistency and scaling problems. It provides a single source of truth, ensuring consistency and efficient workflows. It reduces uncertainty and speeds up decision-making as all the information is centralized.

  ### 7. A Robust CMS with Seamless Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Don P. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Adobe Experience Manager?**

I like how Adobe Experience Manager is a one-stop solution for content management. I can create, edit, and publish beautiful pages easily. Its ecosystem allows me to integrate other products seamlessly. Additionally, the onboarding support from Adobe sales was really helpful in getting started.

**What do you dislike about Adobe Experience Manager?**

Configurations

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager to create, edit, and publish beautiful pages. It's a one stop CMS with an ecosystem that lets me integrate other products seamlessly.

  ### 8. Platform Leader

**Rating:** 4.0/5.0 stars

**Reviewed by:** Clayton N. | Senior Manager - Digital Experience, Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Adobe Experience Manager?**

Simplicity, foundational template for a major platform corporation. Ability to scale for size and needs has been solid. Globalization tools have become heavily used.

**What do you dislike about Adobe Experience Manager?**

Random quirks that are mostly driven issues between our security and platform. Our teams are slow to connect to latest and greatest because of the disconnect overall.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It’s solving globalization at scale, marketing needs and authorship, and supporting our e-commerce platform overall, established training documentation has been majorly helpful.

  ### 9. Streamlined Content Management and Seamless Adobe Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Aristeidis N. | Infra Transormation Assosiate, Enterprise (> 1000 emp.)

**Reviewed Date:** November 14, 2025

**What do you like best about Adobe Experience Manager?**

What I like best about Adobe Experience Manager is its ability to manage all digital content in one place, making workflows smooth and efficient. I also appreciate how well it integrates with other Adobe tools, allowing for seamless collaboration and consistent branding. Its powerful personalization and targeting features make it easy to deliver tailored experiences, and its scalability ensures it can handle complex, enterprise-level websites without compromising performance.

**What do you dislike about Adobe Experience Manager?**

What I dislike about Adobe Experience Manager is that it is expensive and can be complex to set up and manage. It has a steep learning curve, requiring skilled developers or training, and smaller organizations may find it overwhelming for simpler projects.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager solves several key problems related to managing digital content and delivering personalized experiences. It centralizes content across websites, apps, and digital channels, making it easier to organize, update, and publish efficiently. It also enables personalization and targeting, allowing content to reach the right audience at the right time.

For me, this benefits by saving time on content management, improving collaboration across teams, ensuring consistent branding, and allowing us to deliver tailored, engaging experiences to users, which ultimately enhances customer satisfaction and engagement.

  ### 10. Excellent API Connectivity

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gavin F. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 07, 2026

**What do you like best about Adobe Experience Manager?**

The connectivity to APIs is excellent way to service our customers in different ways

**What do you dislike about Adobe Experience Manager?**

Slow sometimes to respond especially in the lower dev environments

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Being there for our customers when they need us most

  ### 11. Good Web Platform, Though It Can Run Slow at Times

**Rating:** 3.5/5.0 stars

**Reviewed by:** Max F. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 07, 2026

**What do you like best about Adobe Experience Manager?**

Good web platform system and has some useful features

**What do you dislike about Adobe Experience Manager?**

Can be slow sometimes if lots of users are using at the same time

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It makes it quite simple to create and mange web pages

  ### 12. Good one

**Rating:** 5.0/5.0 stars

**Reviewed by:** Balakrishna M. | Lead Data Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 13, 2025

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager (AEM) stands out most for its ability to unify content management and digital asset management into one seamless platform, making it easier to deliver personalized, consistent experiences across every channel.

**What do you dislike about Adobe Experience Manager?**

I like everything, there is no dislike. Every feature is wonderful. It’s worth using it. I recommend this product to everyone. Fantastic features. Best

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager (AEM) solves the challenge of fragmented content and asset management across multiple channels. Many organizations struggle with inconsistent branding, duplicated work, and slow publishing cycles. AEM addresses this by centralizing digital assets, streamlining workflows, and enabling omnichannel delivery. It integrates with analytics and personalization tools, ensuring content is not only consistent but also tailored to each audience segment.

For me, the benefit lies in efficiency and scalability. Instead of juggling separate systems for websites, mobile apps, and marketing assets, AEM provides a unified platform. This reduces manual effort, accelerates time-to-market, and ensures brand consistency. Its cloud-native architecture supports growth without adding complexity, while automation frees teams to focus on creativity and strategy. Ultimately, AEM transforms content management from a bottleneck into a driver of customer engagement and business value.

  ### 13. Efficient Asset Management with Customization Flexibility

**Rating:** 3.5/5.0 stars

**Reviewed by:** Chloe W. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Adobe Experience Manager?**

I appreciate that using Adobe Experience Manager helps us organize and find our assets better. It's also convenient to dynamically resize assets without needing to duplicate them. I like that I can easily customize the technology, with metadata schemas being particularly useful.

**What do you dislike about Adobe Experience Manager?**

I find the Dynamic Media renditions problematic.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I find that Adobe Experience Manager helps us organize and find our assets better, and we can dynamically resize without duplicating assets.

  ### 14. A robust content management systen that scales with business needs.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aniket D. | Graphic Designer, Design, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2025

**What do you like best about Adobe Experience Manager?**

I've been using Adobe Experience Manager to manage and deliver digital content across multiple platforms, and it has made a big difference in how  our team handles content at scale. What I really like is the flexibility whether it's creating personalized landing pages, managing assets, or delivering consistent experiences across web and mobile, AEM handles it smoothly. The integration with other adobe tools like analytics and target makes it even mire powerful for building customer journeys. That said the platform does have a learning curve, and implementation can get expensive if you don't have the right technical expertise. Once you get past that, though, the reliability and enterprise- level features make it worth the investment. Instead of juggling different CMS platforms, we can now streamline everything, maintain brand consistency, and speed up our publishing progress. I frequently use it to assign and see the progress of task of assignees. And most of all the after service they provide is amazing!

**What do you dislike about Adobe Experience Manager?**

Adobe Experience Manager is not the cheapest option out there, but for organizations looking to scale digital experiences and maintain consistency across platforms, it's one of the best solutions available.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager has solved the issue pf managing content across multiple channels. Earlier, we had to used different systems for web, mobile and campaigns. Now everything is centralized, which has improved collaboration between our marketing and development teams and helped us maintain brand consistency.

  ### 15. Super Customizable and Scalable Solution for Large Teams

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kate L. | Student Services coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2025

**What do you like best about Adobe Experience Manager?**

• Super customizable. You can build basically anything for websites, apps, content workflows.
• Smooth integration with other Adobe tools like Analytics and Target, which is nice if you’re already in that ecosystem.
• Strong content management and digital asset management in one place.
• Great for big teams that need roles, permissions, and consistent brand control.
• Scales really well if you’re dealing with multiple sites, languages, or tons of content.

**What do you dislike about Adobe Experience Manager?**

Overkill if you’re a small team or don’t need enterprise features. The price is pricey for a small business. Requires skilled developers to get the most out of it. Not exactly plug-and-play.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager helps solve several common problems around managing and delivering digital content. It brings website management, digital assets, and content workflows into one place so teams don’t have to juggle multiple disconnected tools. This makes it easier to keep branding consistent, publish content faster, and manage large volumes of pages across different teams or locations.

  ### 16. Seamless and Intuitive Experience with Adobe Experience Manager

**Rating:** 5.0/5.0 stars

**Reviewed by:** Akshaya S. | Business Operations Coordinator

**Reviewed Date:** November 10, 2025

**What do you like best about Adobe Experience Manager?**

I have had an incredibly positive experience using Adobe Experience Manager for a range of tasks, such as creating infographics, pamphlets, and materials for conferences and workshops. The overall design, including its colors, usability, and interface, stands out as excellent, making my work progress smoothly. I particularly appreciate the diverse tools and products Adobe Experience Manager offers, which are distinct from other products on the market. The AEM Sites feature for website content and AEM Forms for digital form processing have been instrumental in my work. Additionally, other monetization tools provided by Adobe Experience Manager have also been impressive. I enjoy how Adobe Experience Manager seamlessly integrates with various other tools and software I use, enhancing my workflow and document management. I'm especially satisfied with how straightforward and quick the initial setup process is, taking just a few minutes without needing assistance from other departments. This ease of setup has been highly beneficial for my team, making the product accessible to everyone. With such a comprehensive and user-friendly experience, I would rate Adobe Experience Manager a 10 out of 10 and highly recommend it to others.

**What do you dislike about Adobe Experience Manager?**

NA

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for creating infographics, pamphlets, and conference materials. It offers unique tools and products not found elsewhere, making my work easier. The integration with other tools and easy setup saves time and enhances productivity.

  ### 17. Intuitive Interface, Seamless Content Management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Saber K. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Adobe Experience Manager?**

I really like the user interface of Adobe Experience Manager. It's very intuitive and designed for marketers who don't need to have a huge knowledge of technical aspects, making it easily accessible for contribution.

**What do you dislike about Adobe Experience Manager?**

The modal window to setup components and the component list on the page sometimes are too messy and hard to manage.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager to create and manage content at scale across different channels.

  ### 18. User-Friendly with Robust AI Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Florence L. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Adobe Experience Manager?**

I find Adobe Experience Manager easy to use with a great interface. It's easy to maintain and build pages, and the new AI features for the Digital Asset Management (DAM) make searching and organizing using metadata a breeze.

**What do you dislike about Adobe Experience Manager?**

Renaming pages. Why do we have to move it? Just have a rename button.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I find Adobe Experience Manager makes it easy to maintain and build pages while organizing the DAM effectively.

  ### 19. Powerful content management system

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shivani S. | Software Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 16, 2026

**What do you like best about Adobe Experience Manager?**

UsIng the AEM companies easily manage their content, websites and large scale data.
Using the AEM we can easily deliver the digital content across multiple channel.
It's easy to learn :- if we know the JAVA for backend and HTML CSS for UI part then we can easily build and maintain websites.

**What do you dislike about Adobe Experience Manager?**

There is nothing to dislike, it is widely used CMS tool, and meets the modern digital market and also it can manage digital assets like images, video and documents so its very useful for users.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Using this single platform we can manage our content, websites, large scale data across multi platform. so its easy for large scale companies to handle all across one platform.

  ### 20. Powerful CMS with Steep Learning Curve

**Rating:** 4.0/5.0 stars

**Reviewed by:** Matija K. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Adobe Experience Manager?**

I think Adobe Experience Manager is most suited as an enterprise CMS. I like the wysiwyg editor and msm features, which help to quickly create and roll out a lot of content.

**What do you dislike about Adobe Experience Manager?**

onboarding, license costs, high learning curve

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager helps address client problems and supports content editors in their daily work. The WYSIWYG editor and MSM help us quickly create and roll out a lot of content.

  ### 21. Great UI/UX, Strong Integrations, and Solid Performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aneek  D. | Senior project Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** April 30, 2026

**What do you like best about Adobe Experience Manager?**

ui/ux is good, integrations are good., performance is good.

**What do you dislike about Adobe Experience Manager?**

pricing is little more , can be improved

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

helping me to craete new stuffs and manage them effortlessly

  ### 22. Centralized CMS with Challenging Setup

**Rating:** 3.0/5.0 stars

**Reviewed by:** Allison K. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Adobe Experience Manager?**

I like that Adobe Experience Manager is centralized. I also like the component generators, which help in adding components to content that can be leveraged in other content.

**What do you dislike about Adobe Experience Manager?**

The nomenclature is difficult to track, and the initial setup was hard.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for storing, managing, and building intranet content. I like the component generators for adding components to content that can be leveraged in other content.

  ### 23. Scalable, Flexible for Digital experiences

**Rating:** 5.0/5.0 stars

**Reviewed by:** Manish R. | CPE Support Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** March 29, 2026

**What do you like best about Adobe Experience Manager?**

I like AEM for its scalability and flexibility, and for how well it supports enterprise-level digital experiences,it does require a solid understanding and proper setup to the full of its capabilities.

**What do you dislike about Adobe Experience Manager?**

While working with Adobe Experience Manager, I’ve found its steep learning curve and complex setup to be challenging, especially for new users. All ok.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It solves the challenge of managing and delivering consistent content across multiple channels by centralizing content and digital assets in a single platform.

  ### 24. Effective Marketing Automation with Easy Setup

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristen M. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Adobe Experience Manager?**

I use Adobe Experience Manager for site marketing and automation workflows to power our sites. The full platform of AEM is valuable, particularly for sites and marketing automation. The initial setup was fairly easy.

**What do you dislike about Adobe Experience Manager?**

Nothing about the tool, but optimization within an organization can be challenging sometimes

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for marketing across platforms and channels, which powers our sites and marketing automation workflows.

  ### 25. Centralized Content Management That Drives Efficiency and Personalization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jannatul H. | Senior Cloud Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2025

**What do you like best about Adobe Experience Manager?**

The platform enables centralized content management, making it easier to create personalized, omnichannel experiences across different digital properties. Its main benefits include improved efficiency through reusable content and automation, as well as enhanced personalization driven by data and analytics.

**What do you dislike about Adobe Experience Manager?**

My main concerns are the high cost and the steep learning curve, both of which demand a considerable investment in licensing, hosting, and specialized training. Additionally, I find the workflows to be quite complex, and there is the possibility of encountering performance issues.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

By offering a unified content hub, it has helped reduce slow content creation and delivery. AEM's integration with Adobe Target enables real-time content personalization based on user behavior. Additionally, it addresses the challenges of complex and unmanageable digital asset management by providing insights into asset performance, which helps organizations better understand the effectiveness of their assets.

  ### 26. Easy to Use, Constantly Evolving Feature Set

**Rating:** 5.0/5.0 stars

**Reviewed by:** Craig S. | Senior XD UI Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** July 07, 2026

**What do you like best about Adobe Experience Manager?**

Ease of use and constantly evolving feature set

**What do you dislike about Adobe Experience Manager?**

The amount of effort required to create a good customer experience

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

A standardised way of working that is supported

  ### 27. Streamlined Content Management with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sumanth T. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Adobe Experience Manager?**

I use Adobe Experience Manager for content management. I like how it helps with content publishing and management. I find the 'Sites' and 'Assets' features particularly beneficial because they help me build dynamic content. The initial setup was easy.

**What do you dislike about Adobe Experience Manager?**

Pipeline management and transparency.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager helps with content publishing and management and assists in building dynamic content through its Sites and Assets features.

  ### 28. Customizable, Efficient, But Needs Better Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Caitlyn W. | Project Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 29, 2025

**What do you like best about Adobe Experience Manager?**

I greatly appreciate Adobe Experience Manager's ability to manage and customize work flows according to my specific needs. Its ease of setup is comparable to other software like Excel or Adobe Pro, and I love that it's equipped with a range of tools that aid in understanding how to operate it effectively. It significantly aids in organizing complex systems, especially within grant-based programs, which in turn makes onboarding for new hires smoother. The customizable templates stand out as the most useful feature, providing the flexibility to design layouts tailored to optimize our processes. The customization, combined with the efficient speed at which Adobe Experience Manager runs, makes it an excellent product for managing diverse workflows. I feel confident in recommending it to other project managers overseen by specific processes, considering the substantial benefits it offers. Furthermore, its integration capabilities are robust, meaning I don't require additional software alongside it at my program. Overall, due to these standout features, I am happy to rate Adobe Experience Manager highly and consider repurchasing in the future.

**What do you dislike about Adobe Experience Manager?**

I just wish that sometimes since I do operate it by myself and kind of manually try to navigate it, I do wish that there was some kind of customer support that was available, like a live chat option or something like that. Without calling a +1 800 number.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager to manage and customize workflows, easing system compilation and onboarding new hires, benefiting our organization's processes significantly.

  ### 29. Solid Platform with Room for Search Improvements

**Rating:** 4.0/5.0 stars

**Reviewed by:** Julián G.

**Reviewed Date:** October 29, 2025

**What do you like best about Adobe Experience Manager?**

I enjoy using Adobe Experience Manager for its excellent digital asset interface, which significantly helps me in my role as an asset librarian. I appreciate how Adobe Experience Manager visually displays the different assets with features like thumbnails, making it much easier for me to find and retrieve the information I need, especially in a marketing context. The platform is strong and generally reliable, effectively supporting my daily work with minimal issues. Its strength, despite the occasional bugs, contributes to my confidence in the software, as it usually operates perfectly. Additionally, the metrics analysis feature is really cool as it adds a layer of data-driven decision-making to my workflow. The setup process was manageable thanks to pre-existing company setups and training from my superiors, as well as the availability of premade training resources. Overall, Adobe Experience Manager is a robust platform that plays a crucial role in my work, and I believe it to be the best option available.

**What do you dislike about Adobe Experience Manager?**

I would say the search bar. The way it looks up for different assets I believe that's something that needs to improve because it is not really precise, and we need to narrow through another platforms.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I find Adobe Experience Manager offers a great interface for managing digital assets, allowing me to easily find and retrieve marketing information.

  ### 30. Great Customization Scope That Sets It Apart

**Rating:** 4.0/5.0 stars

**Reviewed by:** Manender S. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 07, 2026

**What do you like best about Adobe Experience Manager?**

Customisation scope is great which makes it different

**What do you dislike about Adobe Experience Manager?**

Limited options about integrations with third party

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Content management system at scale which has great customer facing abilities

  ### 31. Effortless Content Authoring, Needs More Built-in Components

**Rating:** 3.5/5.0 stars

**Reviewed by:** Vipin  M. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Adobe Experience Manager?**

I find Adobe Experience Manager good for authoring new content and publishing quickly. I like the component models because they are easy to configure, especially within pages. The initial setup of Adobe Experience Manager was very easy.

**What do you dislike about Adobe Experience Manager?**

Sometimes the validations could be improved and there is a need for more out-of-the-box components.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for fast content authoring and publishing.

  ### 32. Powerful Content Management with Seamless Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ravi S. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Adobe Experience Manager?**

I find Adobe Experience Manager powerful, especially in how content can be seamlessly integrated into various channels. I like that I can create once and publish across channels effortlessly. Additionally, the setup was easy to do in AEM Cloud.

**What do you dislike about Adobe Experience Manager?**

Lack of appropriate controls to manage content post publishing

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager helps me with content and asset management and ensures seamless website delivery.

  ### 33. Fast Delivery, But Needs Faster Development

**Rating:** 4.5/5.0 stars

**Reviewed by:** mario r. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Adobe Experience Manager?**

I like the centralized editing experience in Adobe Experience Manager. The integration with assets and the 'what-you-see-is-what-you-get' editor is really helpful. It helps the business deliver faster, which is a significant advantage.

**What do you dislike about Adobe Experience Manager?**

Development time takes longer than other CMSs.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager solves content supply chain issues, centralizes the editing experience with assets integration, and a what-you-see-is-what-you-get editor. It helps us deliver faster.

  ### 34. Great Product That’s Very Intuitive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Monika K. | Producer/Director, Enterprise (> 1000 emp.)

**Reviewed Date:** July 07, 2026

**What do you like best about Adobe Experience Manager?**

Great product very intuitive and forward looking.

**What do you dislike about Adobe Experience Manager?**

Nothing I can’t think of any improvements you aren’t already doing yourself.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Publishing with great workflows and governance

  ### 35. Adobe Experience Manager (AEM)

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abby B. | Pixel Wrangler, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager has been an exceptional platform for managing our digital content and delivering personalized experiences across multiple channels. What I appreciate most is its intuitive content authoring interface that allows our marketing team to create and update web pages without constantly relying on developers. The robust digital asset management capabilities streamline our workflow by providing a centralized repository where we can easily organize, search, and reuse multimedia content. AEM's powerful personalization and targeting features enable us to deliver relevant content to different audience segments, significantly improving our engagement rates. Overall, the platform's scalability and integration capabilities with other Adobe Creative Cloud tools make it an invaluable asset for managing our entire digital experience ecosystem.

**What do you dislike about Adobe Experience Manager?**

While Adobe Experience Manager is powerful, it comes with a steep learning curve that can be overwhelming for new users, particularly those without a technical background. The platform's complexity often requires a significant investment of time in training and onboarding before team members become productive. Performance can sometimes be sluggish, particularly when working with large volumes of content or during peak usage times, which can frustrate editors trying to meet tight deadlines. The licensing costs are substantial, making it a significant budget commitment that may not be feasible for smaller organizations or projects with limited resources. Additionally, the extensive customization options, while flexible, can sometimes feel overwhelming and lead to over-engineered solutions when simpler approaches would suffice.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

What I appreciate most is its intuitive content authoring interface that allows our marketing team to create and update web pages without constantly relying on developers. The robust digital asset management capabilities streamline our workflow by providing a centralized repository where we can easily organize, search, and reuse multimedia content.

  ### 36. Powerful Tool for Ecommerce Management, Needs Better Issue Resolution

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rahul L. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Adobe Experience Manager?**

I like almost everything about Adobe Experience Manager and have been using it for years now. The initial setup was very easy, which made it convenient to get started with managing our ecommerce platform sites.

**What do you dislike about Adobe Experience Manager?**

Maybe turn-around on the reported issues by the stakeholders.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for campaign management, content authoring, and seamless go-live of our ecommerce platform sites.

  ### 37. Efficient Web Design Helper with Vast Tools

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yashar L. | Data Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2026

**What do you like best about Adobe Experience Manager?**

I like that Adobe Experience Manager is a very good helper for designing web pages. Although I don't use all its features, it offers a great number of tools. I mostly use the CMS, and I found the initial setup to be very easy, with a manageable learning curve.

**What do you dislike about Adobe Experience Manager?**

The AI could be more optimized.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for designing web pages, mostly helping me avoid creating extensive lines of code. It offers a great number of tools and is a very good helper.

  ### 38. Manage Multiple Websites on One Platform with Smooth Workflows

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rizina A. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 07, 2026

**What do you like best about Adobe Experience Manager?**

Manage multiple website on one platform. Workflows

**What do you dislike about Adobe Experience Manager?**

Slowness, caching issues. Often have to refresh page

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Analytics, integration with adobe target and other adobe products

  ### 39. Personalized Content Creation with Seamless Asset Management

**Rating:** 3.5/5.0 stars

**Reviewed by:** Praveen O. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Adobe Experience Manager?**

I appreciate the Digital Asset Management and headless content features in Adobe Experience Manager. These features help me manage assets effectively and maintain brand consistency. I find setting up Adobe Experience Manager easy.

**What do you dislike about Adobe Experience Manager?**

Improving headless features

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for creating tailored personalized content with reusability. It helps manage assets and maintain brand consistency, enhancing website content and enriching experiences.

  ### 40. Omnichannel Delivery Shines, But Room for Improvement

**Rating:** 2.5/5.0 stars

**Reviewed by:** Adil P. | Cross-Cultural Ally, Enterprise (> 1000 emp.)

**Reviewed Date:** November 25, 2025

**What do you like best about Adobe Experience Manager?**

This platform offers true omnichannel content delivery, supported by a component-based architecture that enhances flexibility. Its integration with Adobe Marketing Cloud is seamless, making workflows more efficient. The digital asset management capabilities are robust and powerful, while the cloud service provides reliable performance and automatic scaling to meet demand.

**What do you dislike about Adobe Experience Manager?**

The licensing and implementation costs are very high. There is also a steep learning curve, and the required infrastructure is quite heavy. Development tends to be slower than with more modern headless CMS options. Additionally, the authoring interface can sometimes be laggy.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Handling large, complex websites can be challenging, especially when it comes to slow content publishing cycles and the absence of personalization. Managing a vast array of digital assets adds another layer of difficulty, and maintaining consistency across different channels is an ongoing struggle.

  ### 41. Boosts Content Management with Ease and Speed

**Rating:** 5.0/5.0 stars

**Reviewed by:** shashi D. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Adobe Experience Manager?**

I like Adobe Experience Manager's customer-focused design and its speed of delivery. I also appreciate the overall security it offers. Additionally, the initial setup was comparatively easy.

**What do you dislike about Adobe Experience Manager?**

I think the addition of advanced features in the on-premise version could be improved.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for safe sourcing of marketing assets and creating web pages, which accelerates our delivery process.

  ### 42. AEM Excels at Building and Customizing Web Experiences

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** July 07, 2026

**What do you like best about Adobe Experience Manager?**

AEM is a great tool for building and customizing the web experience, helping us reach our customers more effectively.

**What do you dislike about Adobe Experience Manager?**

Sometimes, the out-of-the-box mechanisms don’t work up to the expected standards, and some features still need further development and refinement.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

AEM is helping us build and maintain our online presence, and we’re able to do that effectively using Adobe Experience Manager.

  ### 43. Adobe Experience Manager - AB Testing in Action

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stephen D. | Software Engineer 1, Enterprise (> 1000 emp.)

**Reviewed Date:** November 14, 2025

**What do you like best about Adobe Experience Manager?**

I love how it connects with other Adobe products like Adobe Target that allows quick and easy AB testing on production builds of your website. It's easy to use and allows you to run multiple tests on your website.

**What do you dislike about Adobe Experience Manager?**

There isn’t much to dislike about this software. While the wide range of services they provide can feel overwhelming initially, I find it to be a high-quality tool that is enjoyable to use.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It allows me to use different pieces of software all in one place like workfront, software distribution, system status and more all at the tips of your fingers.

  ### 44. Robust Features, Complex Setup

**Rating:** 4.0/5.0 stars

**Reviewed by:** pou d. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Adobe Experience Manager?**

I like the great rollout and translation features Adobe Experience Manager provides, which help us with managing multiple locales of pages.

**What do you dislike about Adobe Experience Manager?**

Sometimes loading pages takes time. The initial setup was complex.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for creating and managing web content. It solves content creation issues and provides great rollout and translation features, making managing multiple locales easier.

  ### 45. Intuitive UX, Setup Could Be Faster

**Rating:** 3.5/5.0 stars

**Reviewed by:** tarun g. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Adobe Experience Manager?**

I appreciate the UX of Adobe Experience Manager. It makes ease of usage in understanding the data across the Adobe systems stand out. UX designing is easy with it.

**What do you dislike about Adobe Experience Manager?**

The initial setup of Adobe Experience Manager is not so quick.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I find Adobe Experience Manager eases the usage in understanding data across Adobe systems and makes UX designing easy.

  ### 46. Effortless Content Creation Made Simple

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dynasty S. | Independent Contractor, Telecommunications, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2025

**What do you like best about Adobe Experience Manager?**

I like the ease of effortlessly creating content videos. I really enjoy using Adobe Experience Manager. It's fun, affordable and extremely convenient.

**What do you dislike about Adobe Experience Manager?**

I don't have anything that I dislike about Adobe Experience Manager. I enjoy and love all aspects of Adobe Experience Manager. I gives me the upper hand in creating videos.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I don't encounter any problems using Abode Experience Manager. It has no flaws that see or have encountered at all. The Manager is bug free from what I could tell.

  ### 47. Easy Content Management That Keeps Things Moving

**Rating:** 4.0/5.0 stars

**Reviewed by:** Megan P. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 07, 2026

**What do you like best about Adobe Experience Manager?**

Easy content management for multiple authors

**What do you dislike about Adobe Experience Manager?**

Sometimes quite a slow and complex authoring experience

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Streamlining our content delivery across multiple franchises

  ### 48. User-Friendly with Adobe Ecosystem Synergy

**Rating:** 4.0/5.0 stars

**Reviewed by:** ravi d. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Adobe Experience Manager?**

I like Adobe Experience Manager's user-friendly interface and its close integration with other Adobe products. The initial setup was simple and straightforward.

**What do you dislike about Adobe Experience Manager?**

I find the integration with other technology like Salesforce, Veeva, and internal services could be improved.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for reaching out to our prescriber and consumer and sharing critical medical and commercial information.

  ### 49. Effortless Setup, Intuitive UI, Needs Better Integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** shashi k. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Adobe Experience Manager?**

I like the user interface of Adobe Experience Manager because it is easy to click and navigate. The initial setup was easy as well.

**What do you dislike about Adobe Experience Manager?**

integrations with other marketing stack

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I use Adobe Experience Manager for developing AEM templates and components. It solves the problem of creating templatized websites. I find the user interface easy to click and navigate.

  ### 50. Scales Content Globally with Highly Customizable OOTB Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Adobe Experience Manager?**

Scaling content to many regions; customizability - we have been able to create a product that suits our organization while leveraging many OOTB features

**What do you dislike about Adobe Experience Manager?**

Sometimes not as efficient for business users as we would like it to be - would love to reduce clicks and scale our content / processes even more than already are

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Scaling to many regions. Intuitive for a content author to be able to create content for different placements without a steep learning curve. Created in tandem with our design system and digital experience architecture that enables synchronicity in our digital landscape.


## Adobe Experience Manager Discussions
  - [Can I use this to create responsive forms?](https://www.g2.com/discussions/can-i-use-this-to-create-responsive-forms) - 1 comment, 1 upvote
  - [How to reduce the reindex time for large index](https://www.g2.com/discussions/how-to-reduce-the-reindex-time-for-large-index) - 1 comment, 1 upvote
  - [What is the best way to use](https://www.g2.com/discussions/51966-what-is-the-best-way-to-use) - 1 comment, 1 upvote
  - [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) - 1 comment
  - [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) - 1 comment

- [View Adobe Experience Manager pricing details and edition comparison](https://www.g2.com/products/adobe-experience-manager/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-22+03%3A24%3A37+-0500&secure%5Bsession_id%5D=947ac80c-245d-4ccc-a031-46ba0f7e563e&secure%5Btoken%5D=d059a108a88653b8ebe3d552e0232e8af1c7832300c94d1238e09cb3d74de775&format=llm_user)
## Adobe Experience Manager Integrations
  - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews)
  - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)
  - [Adobe Creative Cloud](https://www.g2.com/products/adobe-creative-cloud/reviews)
  - [Adobe Experience Cloud](https://www.g2.com/products/adobe-experience-cloud/reviews)
  - [Adobe Firefly](https://www.g2.com/products/adobe-firefly/reviews)
  - [Adobe GenStudio for Performance Marketing](https://www.g2.com/products/adobe-genstudio-for-performance-marketing/reviews)
  - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews)
  - [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews)
  - [Adobe Learning Manager (formerly Adobe Captivate Prime)](https://www.g2.com/products/adobe-learning-manager/reviews)
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
  - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Azure Blob Storage](https://www.g2.com/products/azure-blob-storage/reviews)
  - [BrightEdge](https://www.g2.com/products/brightedge/reviews)
  - [Docusign](https://www.g2.com/products/docusign/reviews)
  - [Dynamics](https://www.g2.com/products/dynamics/reviews)
  - [Dynatrace](https://www.g2.com/products/dynatrace/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Gigya Customer Identity Management Platform](https://www.g2.com/products/gigya-customer-identity-management-platform/reviews)
  - [GlobalLink](https://www.g2.com/products/globallink/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [hCaptcha](https://www.g2.com/products/hcaptcha-hcaptcha/reviews)
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  - [Jira](https://www.g2.com/products/jira/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [OneTrust Consent &amp; Preferences](https://www.g2.com/products/onetrust-consent-preferences/reviews)
  - [OneTrust Privacy Automation](https://www.g2.com/products/onetrust-privacy-automation/reviews)
  - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews)
  - [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews)
  - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Splunk Enterprise](https://www.g2.com/products/splunk-enterprise/reviews)
  - [Wix](https://www.g2.com/products/wix/reviews)
  - [Workfront](https://www.g2.com/products/workfront/reviews)
  - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews)

## Adobe Experience Manager Features
**Interface and Performance**
- Import/Export
- Organizational Interface
- Search
- File Preview
- Analytics

**Content**
- Content Authoring
- Rich Text Editor
- Versioning
- Plug-ins/Widgets/Apps
- Approval Process
- Content Scheduling
- Asset Management
- Internal Search
- Content Repository

**Content Creation**
- Content Creation Tools
- Content Curation
- Buyer Personas
- Content Management

**Monitoring**
- Digital Media Monitoring
- Compliance Monitoring

**Analytics**
- Web Analytics
- Campaign Tracking
- Audience Insights
- Reports & Dashboards
- Personalization
- Marketing Automation

**Channels**
- Multi-Channel Coverage
- Open Listening
- Physical Media

**Content Creation**
- Content Management

**Visual UGC**
- Campaign Customization
- Widget Customization
- Widget
- Media Library

**Agentic AI - Content Experience Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Asset Management**
- File Types
- Metadata
- File Transformation
- Versioning
- Expiration
- Watermark
- Digital Rights Management
- Brand Guidelines

**Design**
- Breadth of Pre-Built Templates
- Mobile
- Branding/Themes
- Customization

**Optimization**
- SEO
- A/B Testing
- Dashboards & Reporting
- Audience Targeting
- ROI Reporting

**Administration**
- User, Role, and Access Management 
- Policies and Controls
- Security
- Reporting

**Content Management**
- Customizable Templated Workflows
- Asset Management
- Portals and Sites

**Design**
- Communications Strategy Development
- Create Content
- Personalization
- Inbound Identification
- Regulatory Compliance

**Optimization**
- ROI Reporting

**Integrations**
- Social Media
- Content Creation
- Marketing Automation
- Rights Management

**Media Types**
- Video
- Audio
- Images

**Platform**
- User Community
- SEO
- Flexible Navigation Structures
- User, Role, and Access Management
- Enterprise Scalability
- Internationalization
- Dashboards and Reports
- API / Integrations

**Logistics**
- Customizable Templated Workflows
- Internal Communication
- Version Control
- Editing and Approval Tools
- Distribution Features
- Integrations & APIs
- User, Role, and Access Management

**Standards**
- Brand Design Consistency 
- SEO Standards
- Internationalization
- Web Accessibility

**Design & Development**
- No-Code App Development
- Low-Code App Development
- Self-Service Capabilities

**Support**
- Onboarding
- 24/7 Client Support

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Administration**
- Workflow Management
- User, Role, and Access Management
- Brand Portal
- Integration with Creative Software
- Integration with Marketing Software

**Performance**
- UGC Analytics
- Lazy-Loading

**Agentic AI - Web Content Management**
- Cross-system Integration
- Natural Language Interaction

**Agentic AI - Digital Governance**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making

**Agentic AI - Digital Experience Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Digital Asset Management**
- Cross-system Integration

## Top Adobe Experience Manager Alternatives
  - [Contentstack](https://www.g2.com/products/contentstack/reviews) - 4.3/5.0 (334 reviews)
  - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,130 reviews)
  - [Umbraco](https://www.g2.com/products/umbraco/reviews) - 4.5/5.0 (969 reviews)

