Adobe Target helps us to really perform A/B tests to test 2 different user experiences before going live with the best one. It also helps us in actually going in depths of UI to figure out what is not working well for a particular audience and helps us in rectifying it.
Adobe Target is really a great tool. It can really help us in optimizing the content based on different campaigns user is landing on our page, sites user is visiting the most, Test 2 different checkout journeys to confirm/ to really choose the one which suits better to our customer instead of our developers.
This tool also helps us avoid different dev cycles for just some minor UI changes to the site. Review collected by and hosted on G2.com.