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Best Customer Journey Analytics Tools

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Customer journey analytics software, also known as customer journey orchestration software, facilitates the management and automation of the customer experience across all possible channels. “Journey" is the operative word, as the software tracks, weaves together, and analyzes customer interactions across all channels so that businesses can react in real time and execute behavior-driven strategies.

With customer journey analytics software, companies can better understand their customers’ wants and needs to orchestrate and optimize customer interaction and engagement from start to finish. Customer journey analytics solutions fuse together customer behavioral data and multi- and omnichannel marketing strategies, to create a legitimate, actionable 360-degree view of customers. Customer journey analytics software equips businesses with the tools and strategy necessary to transform them from reactive, out-of-touch behemoths into focused, personalized, and efficient consumer-led organizations. Customer journey analytics software integrates with e-commerce, marketing, and sales solutions, to supplement and leverage the troves of customer data that businesses have amassed over time.

To qualify for inclusion in the Customer Journey Analytics category, a product must:

Monitor, track, and analyze lead and/or customer behavior across a multitude of channels
Create visualizations or maps of past, current, or future customer journeys based on behavioral data
Automate the testing and optimization of customer-facing messaging and campaigns
Facilitate the prediction or forecasting of customer behavior
Easily and/or seamlessly integrate with marketing, sales, or e-commerce solutions
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Best Customer Journey Analytics Software At A Glance

Leader:
HubSpot Marketing Hub
HubSpot Marketing Hub
Highest Performer:
Evam
Evam
Easiest to Use:
Glassbox
Glassbox
Top Trending:
impact.com
impact.com
Best Free Software:
HubSpot Marketing Hub
HubSpot Marketing Hub
Show LessShow More
Easiest to Use:
Glassbox
Glassbox
Top Trending:
impact.com
impact.com
Best Free Software:
HubSpot Marketing Hub
HubSpot Marketing Hub

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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226 Listings in Customer Journey Analytics Available
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HubSpot Marketing Hub
(14,419)4.4 out of 5
Optimized for quick response
View top Consulting Services for HubSpot Marketing Hub
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DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
    • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
    • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,105
    Features
    1,409
    Email Marketing
    1,350
    Intuitive
    1,276
    Automation
    1,213
    Cons
    Missing Features
    954
    Learning Curve
    952
    Limited Features
    940
    Expensive
    764
    Complexity
    589
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.0
    Journey Reporting
    Average: 8.4
    8.2
    Integrations
    Average: 8.4
    7.9
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    786,680 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,675 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
  • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
  • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,105
Features
1,409
Email Marketing
1,350
Intuitive
1,276
Automation
1,213
Cons
Missing Features
954
Learning Curve
952
Limited Features
940
Expensive
764
Complexity
589
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.0
Journey Reporting
Average: 8.4
8.2
Integrations
Average: 8.4
7.9
Trends Reporting
Average: 8.3
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
786,680 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
Insider One
(1,265)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in Customer Journey Analytics software
View top Consulting Services for Insider One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Insider One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    274
    Customer Engagement
    271
    Personalization
    229
    Engagement
    227
    Automation
    200
    Cons
    Learning Curve
    102
    Time-Consuming
    45
    Difficult Learning
    42
    Poor Customer Support
    41
    Integration Issues
    39
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Insider One features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Journey Reporting
    Average: 8.4
    9.5
    Integrations
    Average: 8.4
    9.4
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Insider One
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @insiderone
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,531 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
274
Customer Engagement
271
Personalization
229
Engagement
227
Automation
200
Cons
Learning Curve
102
Time-Consuming
45
Difficult Learning
42
Poor Customer Support
41
Integration Issues
39
View All Pros and Cons
Insider One features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.4
Journey Reporting
Average: 8.4
9.5
Integrations
Average: 8.4
9.4
Trends Reporting
Average: 8.3
Seller Details
Seller
Insider One
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,531 employees on LinkedIn®

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Braze
(1,455)4.5 out of 5
Optimized for quick response
View top Consulting Services for Braze
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

    Users
    • CRM Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    346
    Intuitive
    177
    Customer Support
    141
    Helpful
    140
    Features
    134
    Cons
    Missing Features
    141
    Learning Curve
    127
    Limitations
    92
    Limited Features
    78
    Steep Learning Curve
    71
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Braze features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    7.6
    Journey Reporting
    Average: 8.4
    7.6
    Integrations
    Average: 8.4
    7.4
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,353 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,215 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

Users
  • CRM Manager
  • Marketing Manager
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 25% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
346
Intuitive
177
Customer Support
141
Helpful
140
Features
134
Cons
Missing Features
141
Learning Curve
127
Limitations
92
Limited Features
78
Steep Learning Curve
71
View All Pros and Cons
Braze features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
7.6
Journey Reporting
Average: 8.4
7.6
Integrations
Average: 8.4
7.4
Trends Reporting
Average: 8.3
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,353 Twitter followers
LinkedIn® Page
www.linkedin.com
2,215 employees on LinkedIn®
Glassbox
(804)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Customer Journey Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

    Users
    • Digital Analyst
    • Product Owner
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 77% Enterprise
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    210
    Session Replay
    190
    Insights
    174
    Helpful
    132
    Customer Understanding
    122
    Cons
    Session Issues
    70
    Not Intuitive
    65
    Session Management
    62
    Learning Curve
    61
    Missing Features
    54
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Glassbox features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.3
    9.9
    Journey Reporting
    Average: 8.4
    9.9
    Integrations
    Average: 8.4
    9.9
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,825 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

Users
  • Digital Analyst
  • Product Owner
Industries
  • Financial Services
  • Insurance
Market Segment
  • 77% Enterprise
  • 18% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
210
Session Replay
190
Insights
174
Helpful
132
Customer Understanding
122
Cons
Session Issues
70
Not Intuitive
65
Session Management
62
Learning Curve
61
Missing Features
54
View All Pros and Cons
Glassbox features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.3
9.9
Journey Reporting
Average: 8.4
9.9
Integrations
Average: 8.4
9.9
Trends Reporting
Average: 8.3
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,825 Twitter followers
LinkedIn® Page
www.linkedin.com
268 employees on LinkedIn®
WebEngage
(736)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Customer Journey Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    133
    Helpful
    87
    Analytics
    84
    Journey Creation
    82
    Customer Support
    81
    Cons
    Missing Features
    48
    Learning Curve
    41
    Slow Performance
    36
    Poor Customer Support
    35
    Limited Features
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Journey Reporting
    Average: 8.4
    8.7
    Integrations
    Average: 8.4
    8.4
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,101 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    386 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
133
Helpful
87
Analytics
84
Journey Creation
82
Customer Support
81
Cons
Missing Features
48
Learning Curve
41
Slow Performance
36
Poor Customer Support
35
Limited Features
32
View All Pros and Cons
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.7
Journey Reporting
Average: 8.4
8.7
Integrations
Average: 8.4
8.4
Trends Reporting
Average: 8.3
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,101 Twitter followers
LinkedIn® Page
www.linkedin.com
386 employees on LinkedIn®
Netcore Customer Engagement Platform
(555)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Customer Journey Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 49% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    171
    Helpful
    126
    Customer Support
    125
    Customer Engagement
    119
    Features
    118
    Cons
    Missing Features
    51
    Slow Performance
    44
    Learning Curve
    39
    Slow Loading
    39
    Limited Features
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Journey Reporting
    Average: 8.4
    8.5
    Integrations
    Average: 8.4
    8.4
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Netcore Private Limited
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,837 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,248 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 49% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
171
Helpful
126
Customer Support
125
Customer Engagement
119
Features
118
Cons
Missing Features
51
Slow Performance
44
Learning Curve
39
Slow Loading
39
Limited Features
32
View All Pros and Cons
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
8.7
Journey Reporting
Average: 8.4
8.5
Integrations
Average: 8.4
8.4
Trends Reporting
Average: 8.3
Seller Details
Seller
Netcore Private Limited
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,837 Twitter followers
LinkedIn® Page
www.linkedin.com
1,248 employees on LinkedIn®
Quadient Inspire
(122)4.8 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quadient Inspire is the world’s most trusted end‑to‑end customer communications management (CCM) solution, empowering organizations to deliver seamless, personalized, and compliant communications at s

    Users
    • Program Coordinator
    • Composition Developer
    Industries
    • Information Technology and Services
    • Banking
    Market Segment
    • 66% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Quadient Inspire Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    24
    Efficiency
    10
    Features
    10
    Integrations
    10
    Intuitive
    10
    Cons
    Expensive
    6
    Learning Curve
    6
    Complexity
    3
    Small Business Challenges
    3
    Unsuitable for Small Businesses
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Quadient Inspire features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    9.6
    Journey Reporting
    Average: 8.4
    9.9
    Integrations
    Average: 8.4
    9.4
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Quadient
    Company Website
    Year Founded
    1924
    HQ Location
    Bagneux, France
    Twitter
    @Quadient
    3,899 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,883 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quadient Inspire is the world’s most trusted end‑to‑end customer communications management (CCM) solution, empowering organizations to deliver seamless, personalized, and compliant communications at s

Users
  • Program Coordinator
  • Composition Developer
Industries
  • Information Technology and Services
  • Banking
Market Segment
  • 66% Mid-Market
  • 25% Enterprise
Quadient Inspire Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
24
Efficiency
10
Features
10
Integrations
10
Intuitive
10
Cons
Expensive
6
Learning Curve
6
Complexity
3
Small Business Challenges
3
Unsuitable for Small Businesses
3
View All Pros and Cons
Quadient Inspire features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
9.6
Journey Reporting
Average: 8.4
9.9
Integrations
Average: 8.4
9.4
Trends Reporting
Average: 8.3
Seller Details
Seller
Quadient
Company Website
Year Founded
1924
HQ Location
Bagneux, France
Twitter
@Quadient
3,899 Twitter followers
LinkedIn® Page
www.linkedin.com
3,883 employees on LinkedIn®
Dotdigital
(1,152)4.4 out of 5
Optimized for quick response
6th Easiest To Use in Customer Journey Analytics software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

    Users
    • Marketing Manager
    • Marketing Executive
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dotdigital Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    281
    Customer Support
    247
    Helpful
    212
    Features
    152
    Email Marketing
    151
    Cons
    Missing Features
    84
    Learning Curve
    63
    Limited Features
    57
    Limitations
    48
    Limited Options
    36
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dotdigital features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Journey Reporting
    Average: 8.4
    8.1
    Integrations
    Average: 8.4
    8.0
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dotdigital
    Company Website
    Year Founded
    1999
    HQ Location
    London Bridge, London
    Twitter
    @dotdigital
    15,980 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    481 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

Users
  • Marketing Manager
  • Marketing Executive
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 40% Small-Business
Dotdigital Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
281
Customer Support
247
Helpful
212
Features
152
Email Marketing
151
Cons
Missing Features
84
Learning Curve
63
Limited Features
57
Limitations
48
Limited Options
36
View All Pros and Cons
Dotdigital features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
8.3
Journey Reporting
Average: 8.4
8.1
Integrations
Average: 8.4
8.0
Trends Reporting
Average: 8.3
Seller Details
Seller
Dotdigital
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
15,980 Twitter followers
LinkedIn® Page
www.linkedin.com
481 employees on LinkedIn®
Evam
(183)4.9 out of 5
Optimized for quick response
4th Easiest To Use in Customer Journey Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

    Users
    No information available
    Industries
    • Banking
    • Telecommunications
    Market Segment
    • 39% Enterprise
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Evam Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    82
    Helpful
    70
    Intuitive
    55
    Automation
    53
    Flexibility
    51
    Cons
    Learning Curve
    32
    Steep Learning Curve
    16
    Difficult Learning
    15
    Complex Features
    13
    Not Intuitive
    13
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Evam features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.8
    Journey Reporting
    Average: 8.4
    9.8
    Integrations
    Average: 8.4
    9.7
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    EVAM
    Company Website
    Year Founded
    2015
    HQ Location
    London
    LinkedIn® Page
    www.linkedin.com
    125 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

Users
No information available
Industries
  • Banking
  • Telecommunications
Market Segment
  • 39% Enterprise
  • 37% Mid-Market
Evam Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
82
Helpful
70
Intuitive
55
Automation
53
Flexibility
51
Cons
Learning Curve
32
Steep Learning Curve
16
Difficult Learning
15
Complex Features
13
Not Intuitive
13
View All Pros and Cons
Evam features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.8
Journey Reporting
Average: 8.4
9.8
Integrations
Average: 8.4
9.7
Trends Reporting
Average: 8.3
Seller Details
Seller
EVAM
Company Website
Year Founded
2015
HQ Location
London
LinkedIn® Page
www.linkedin.com
125 employees on LinkedIn®
ChurnZero
(1,554)4.7 out of 5
Optimized for quick response
8th Easiest To Use in Customer Journey Analytics software
View top Consulting Services for ChurnZero
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience.

    Users
    • Customer Success Manager
    • Director of Customer Success
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ChurnZero Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    150
    Helpful
    104
    Customer Support
    97
    Automation
    94
    Efficiency
    87
    Cons
    Learning Curve
    55
    Complexity
    41
    Not Intuitive
    41
    Missing Features
    39
    Steep Learning Curve
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ChurnZero features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Journey Reporting
    Average: 8.4
    8.6
    Integrations
    Average: 8.4
    8.5
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ChurnZero
    Company Website
    Year Founded
    2015
    HQ Location
    Washington, District of Columbia
    Twitter
    @churnzero
    1,839 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    136 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience.

Users
  • Customer Success Manager
  • Director of Customer Success
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 28% Small-Business
ChurnZero Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
150
Helpful
104
Customer Support
97
Automation
94
Efficiency
87
Cons
Learning Curve
55
Complexity
41
Not Intuitive
41
Missing Features
39
Steep Learning Curve
32
View All Pros and Cons
ChurnZero features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
8.6
Journey Reporting
Average: 8.4
8.6
Integrations
Average: 8.4
8.5
Trends Reporting
Average: 8.3
Seller Details
Seller
ChurnZero
Company Website
Year Founded
2015
HQ Location
Washington, District of Columbia
Twitter
@churnzero
1,839 Twitter followers
LinkedIn® Page
www.linkedin.com
136 employees on LinkedIn®
MoEngage
(523)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Customer Journey Analytics software
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    61
    Features
    45
    Helpful
    41
    Analytics
    37
    Customer Support
    35
    Cons
    Missing Features
    23
    Learning Curve
    17
    Limitations
    12
    Difficult Learning
    11
    Expensive
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Journey Reporting
    Average: 8.4
    8.6
    Integrations
    Average: 8.4
    8.7
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,548 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    894 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
61
Features
45
Helpful
41
Analytics
37
Customer Support
35
Cons
Missing Features
23
Learning Curve
17
Limitations
12
Difficult Learning
11
Expensive
11
View All Pros and Cons
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Journey Reporting
Average: 8.4
8.6
Integrations
Average: 8.4
8.7
Trends Reporting
Average: 8.3
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,548 Twitter followers
LinkedIn® Page
www.linkedin.com
894 employees on LinkedIn®
Klaviyo
(1,170)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 79% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    129
    Email Marketing
    105
    Integrations
    71
    Easy Integration
    67
    Easy Creation
    66
    Cons
    Expensive
    57
    Missing Features
    45
    Learning Curve
    43
    Poor Customer Support
    36
    Limited Features
    31
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.4
    Journey Reporting
    Average: 8.4
    9.1
    Integrations
    Average: 8.4
    8.2
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,747 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 79% Small-Business
  • 17% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
129
Email Marketing
105
Integrations
71
Easy Integration
67
Easy Creation
66
Cons
Expensive
57
Missing Features
45
Learning Curve
43
Poor Customer Support
36
Limited Features
31
View All Pros and Cons
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.4
Journey Reporting
Average: 8.4
9.1
Integrations
Average: 8.4
8.2
Trends Reporting
Average: 8.3
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,747 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
NotifyVisitors
(334)4.8 out of 5
5th Easiest To Use in Customer Journey Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

    Users
    • Search Engine Optimization Executive
    • Search Engine Optimization Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • NotifyVisitors Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    150
    Helpful
    146
    Automation
    138
    Customer Engagement
    112
    Customer Support
    111
    Cons
    Learning Curve
    62
    Missing Features
    53
    Expensive
    49
    Limited Customization
    40
    Limited Features
    36
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • NotifyVisitors features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Journey Reporting
    Average: 8.4
    9.6
    Integrations
    Average: 8.4
    9.6
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NotifyVisitors
    Year Founded
    2011
    HQ Location
    Delhi, IN
    Twitter
    @notifyvisitors
    851 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    59 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

Users
  • Search Engine Optimization Executive
  • Search Engine Optimization Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 68% Small-Business
  • 28% Mid-Market
NotifyVisitors Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
150
Helpful
146
Automation
138
Customer Engagement
112
Customer Support
111
Cons
Learning Curve
62
Missing Features
53
Expensive
49
Limited Customization
40
Limited Features
36
View All Pros and Cons
NotifyVisitors features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.4
Journey Reporting
Average: 8.4
9.6
Integrations
Average: 8.4
9.6
Trends Reporting
Average: 8.3
Seller Details
Seller
NotifyVisitors
Year Founded
2011
HQ Location
Delhi, IN
Twitter
@notifyvisitors
851 Twitter followers
LinkedIn® Page
www.linkedin.com
59 employees on LinkedIn®
ContactPigeon
(270)4.9 out of 5
Optimized for quick response
3rd Easiest To Use in Customer Journey Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 62% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ContactPigeon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation Efficiency
    68
    Automation
    64
    Customer Engagement
    48
    Email Marketing
    43
    Features Variety
    43
    Cons
    Learning Curve
    17
    Slow Performance
    15
    Slow Loading
    13
    UX Improvement
    10
    High Complexity
    9
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ContactPigeon features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.3
    9.7
    Journey Reporting
    Average: 8.4
    9.3
    Integrations
    Average: 8.4
    9.5
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ContactPigeon
    Company Website
    Year Founded
    2014
    HQ Location
    Athens, Greece
    Twitter
    @ContactPigeon
    457 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    30 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 62% Small-Business
  • 33% Mid-Market
ContactPigeon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation Efficiency
68
Automation
64
Customer Engagement
48
Email Marketing
43
Features Variety
43
Cons
Learning Curve
17
Slow Performance
15
Slow Loading
13
UX Improvement
10
High Complexity
9
View All Pros and Cons
ContactPigeon features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.3
9.7
Journey Reporting
Average: 8.4
9.3
Integrations
Average: 8.4
9.5
Trends Reporting
Average: 8.3
Seller Details
Seller
ContactPigeon
Company Website
Year Founded
2014
HQ Location
Athens, Greece
Twitter
@ContactPigeon
457 Twitter followers
LinkedIn® Page
www.linkedin.com
30 employees on LinkedIn®
ConvertCart
(36)4.8 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

    Users
    No information available
    Industries
    • Retail
    • Health, Wellness and Fitness
    Market Segment
    • 86% Small-Business
    • 14% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ConvertCart Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Conversion Optimization
    6
    Conversion Rate
    5
    Customer Support
    5
    Positive Experience
    5
    Customer Insights
    4
    Cons
    Slow Loading
    2
    Slow Performance
    2
    Complex Features
    1
    Difficult Learning
    1
    Expensive
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ConvertCart features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.3
    9.0
    Journey Reporting
    Average: 8.4
    9.0
    Integrations
    Average: 8.4
    9.3
    Trends Reporting
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ConvertCart
    HQ Location
    Bengaluru, Karnataka
    Twitter
    @ConvertCart
    488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    146 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

Users
No information available
Industries
  • Retail
  • Health, Wellness and Fitness
Market Segment
  • 86% Small-Business
  • 14% Mid-Market
ConvertCart Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Conversion Optimization
6
Conversion Rate
5
Customer Support
5
Positive Experience
5
Customer Insights
4
Cons
Slow Loading
2
Slow Performance
2
Complex Features
1
Difficult Learning
1
Expensive
1
View All Pros and Cons
ConvertCart features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.3
9.0
Journey Reporting
Average: 8.4
9.0
Integrations
Average: 8.4
9.3
Trends Reporting
Average: 8.3
Seller Details
Seller
ConvertCart
HQ Location
Bengaluru, Karnataka
Twitter
@ConvertCart
488 Twitter followers
LinkedIn® Page
www.linkedin.com
146 employees on LinkedIn®
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Learn More About Customer Journey Analytics Software


What is Customer Journey Analytics Software?

Customer experience (CX) is a differentiating factor for businesses. Companies are heavily investing in understanding customer needs and their end-to-end buying journey with the intention to provide a better and personalized CX. A customer-centric approach helps organizations gain a competitive edge, high customer satisfaction score, better returns on marketing investment, and ultimately higher revenue.

A customer journey analytics tool connects all customer activity data together and places them under one roof, allowing users to have a clear picture of every customer touchpoint, irrespective of the channels. It empowers users to visualize a customer’s journey across multiple channels sequentially and conduct a cross-channel analysis. These tools help companies deliver a personalized, efficient, and engaging CX that drives new customer acquisition, brand loyalty, and customer lifetime value (CLV).

Customer journey analytics starts with a map or diagram that shows all the steps that customers will take when engaging with a business, which is referred to as customer journey mapping. Both customer journey mapping and customer journey analytics are designed to get closer to the customer with the goal to create a pleasant user experience and eventually, long-term customer loyalty.

Key Benefits of Customer Journey Analytics Software

  • Improve and optimize omnichannel experiences
  • Monitor, track, analyze, and optimize every customer touchpoint
  • Maximize customer lifetime value through personalized upsell and cross-sell offers
  • Improve customer engagement with personalized communication
  • Identify at-risk customers and reduce churn

Why Use Customer Journey Analytics Software?

Customer journey analytics software connects customer data from various channels into a single unified platform for real-time, cross-channel analysis and visualization, allowing marketers to optimize and provide better experiences. These tools provide a unified view of customers as they interact with brands across multiple touchpoints and helps in formulating an effective, engaging, and personalized CX strategy.

Improve customer experiences — Customer journey analytics is used to analyze end-to-end customer journeys across channels. They help companies untie complex customer journeys to discover and understand where a customer is losing interest and optimize it to bridge the CX gap and improve customer satisfaction.

Higher conversion rates — Reaching out to the right prospects at the right moment through the preferred channel with a customized offer results in higher conversion rates. Identifying cross-selling and upselling opportunities and triggering personalized communication results in increased revenue. It also helps identify tactical enhancements that can be made throughout the journey to reduce costs and grow sales.

Increase marketing and sales return on investment (ROI) — Customer journey analytics measure and improve cross-channel efforts. With these tools, marketers derive more value from their existing marketing technology stack, thus improving results and lifting the return on marketing investment (ROMI) and boosting new customer acquisition.

Remove data silos — Siloed, isolated data is inaccessible by the various departments within an organization. Issues with data silos include poor data availability, scalability, and reliability. A customer journey analytics solution knocks down the silos to provide a complete view of the customer against segmented departmental data.

Reduce customer churn — By understanding customer preferences and recognizing the best course of action in a particular scenario, marketers are able to reduce churn. Customer journey analytics software helps marketers identify and engage with at-risk customers before they switch to competitors. It also helps monitor bugs in real time and assists in proactively reaching out to improve the experience and reduce churn.

Maximize customer lifetime value (CLV) — Customer journey analytics uncovers the factors underlying CLV, such as acquisition channels, average purchase price, CX, and retention methods. Using this analysis, companies identify and activate the best paths to maximize CLV.

Who Uses Customer Journey Analytics Software?

Typically, industries like financial institutions, telecom providers, and retail companies use customer journey analytics software to boost new customer acquisition, improve CX, and quantify the ROI.

Customer experience (CX) professionals — CX teams have the ability to make data-driven decisions and use this type of software to gain a complete picture of a customer’s journey. It allows access to data science tools to unlock deeper insights and perform a more powerful analysis.

Marketing teams — Marketers analyze customer behavior, understand customer preferences, and recognize the best course of action for a given situation. This tool gives them the ability to reach the right customer at the right time with the most suitable offers, giving them a highly personalized touch. It gives the power to reduce churn by identifying and engaging with at-risk customers before they switch to competitors.

Customer Journey Analytics Software Features

Journey reporting — Customer journey analytics software uncovers and visualizes how users move through a website, marketing campaigns, and products to improve the experience, drive engagement, and increase retention. It enables users to navigate across multiple customer touchpoints and discover challenges and opportunities to improve CX.

Trends reporting — Reporting features give marketers the ability to measure product usage by feature, campaign performance by source, and other trending metrics. It helps users gauge product performance by feature usage and engagement analysis and revenue by product, package, location, etc.

Dynamic segmentation — Segmentation features create dynamic groups of users based on various criteria—from opening an email or signing up for a trial to using a hot new product feature, etc. These features help in segmenting users by behavior, attributes, and engagement.

Actionable insights — Actionable insights help marketers gain deeper insights into the collected customer data. These insights may include which campaigns or promotions deliver the most engaged customer types, which channels are more effective, and which type of customers are more loyal with regard to time.

Journey optimization — Customer journey analytics automates the testing and optimization of customer-facing messaging and campaigns. It also includes automation of routine tasks such as automatically pushing a survey to users who've been active within a certain period of time or sending follow-up emails.

Triggers — Built-in triggers are used to notify events like updating the status of engaged leads in CRM or a Slack notification to the customer success team when a user is ready to upgrade. They also engage users in real time when they perform a specific arrangement of activities.

Advanced data filtering — Customer journey analytics software provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

Dashboards — This type of software provides dashboards to combine and visualize quantitative and qualitative customer journey data.

Other features of customer journey analytics software include Automated Alerts.

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