Sprig
Sprig is an enterprise survey platform powered by AI agents. We help organizations move from question to evidence faster by transforming how research is designed, fielded, and synthesized. Instead of relying on manual survey programming, static forms, and time-consuming analysis, Sprig combines modern survey infrastructure with specialized agents that accelerate every stage of the research process. Research teams use Sprig to run customer surveys, market research, experience measurement, journey research, concept testing, and strategic studies. Whether collecting feedback from customers, prospects, panel participants, or users inside a product, Sprig helps teams gather higher-quality data and uncover deeper insights. Three AI agents power every stage of the research process: Design Agent: Builds rigorous studies from survey documents, research goals, briefs, and existing questionnaires. Field Agent: Delivers adaptive surveys that personalize questions and gather richer feedback across every channel. Synthesize Agent: Transforms responses into evidence-backed reports, themes, and recommendations. Leading companies including Microsoft, Figma, Notion, Ramp, DoorDash, Coinbase, Harvey, and Robinhood use Sprig to continuously learn from customers, understand markets, validate ideas, and improve products. By combining enterprise survey capabilities with AI-powered agents, Sprig enables teams to move faster, make better decisions, and turn research into a competitive advantage.
Average Rating: 4.3/5.0
Total Reviews: 197
How Do G2 Users Rate Sprig?
- Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
- Permissions: 8.6/10 (Category avg: 8.6/10)
- Customizable Questions: 8.9/10 (Category avg: 8.9/10)
- Data Exporting: 7.8/10 (Category avg: 8.7/10)
Who Is the Company Behind Sprig?
- Seller: Sprig
- Company Website:
- Year Founded: 2019
- HQ Location: San Francisco, California
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Twitter: @Sprig
2,085 Twitter followers -
LinkedIn® Page: www.linkedin.com
261 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Product Manager, Product Designer
- Top Industries: Computer Software, Financial Services
- Company Size: 61% Medium, 28% Large
What Do G2 Reviewers Say About Sprig?
AI-generated summary from verified user reviews
Pros
- Users love the easy setup of Sprig, making it accessible for non-technical individuals and efficient for insights.
- Users appreciate the easy integrations of Sprig, facilitating seamless data tracking and communication within their workflow.
- Users value the real-time feedback management of Sprig, enhancing insights and accelerating study outcomes.
- Users praise the responsive customer support of Sprig, making assistance readily available during technical challenges.
- Users find Sprig's ease of use refreshing, appreciating its intuitive setup and seamless integration with tools like Slack.
Cons
- Users face issues with survey navigation and logic, making it challenging to extract meaningful insights.
- Users struggle with survey limitations, facing navigation issues, lack of informative responses, and potential high costs.
- Users find the setup process time-consuming due to delayed support responses and complex billing management.
- Users face dashboard issues with Sprig, including frequent resets and confusing data formats, making surveys challenging to manage.
- Users face challenges with data inaccuracy in Sprig, as export formatting and billing clarity can be frustrating.
What Are Recent G2 Reviews of Sprig?
"AI-Powered Insights Transform Our Customer Feedback"
Rating: 5.0/5.0 stars
— Bharat D.
"Intuitive and Efficient Navigation for User Research"
Rating: 5.0/5.0 stars
— Andre S.

