
YouGov BrandIndex continuously measures the public’s perception of thousands of brands across hundreds of sectors around the globe. YouGov’s syndicated brand tracking helps you measure brand health, monitor growth, track advertising campaigns and inform strategy. YouGov BrandIndex is the most comprehensive product for measuring the fundamentals of brand health performance every day. Thousands of consumers are interviewed daily, yielding over 8 million interviews each year from our panel of over 15 million registered members across 55+ markets. Track brands across different metrics for over a decade, access both a historical and instant view of your brand and campaign performance, and monitor this against your competitors. Strategize growth by analyzing and benchmarking your success against your goals, your competitors, and your entire market.

Discover real answers, from real people in your target audience, no matter how niche, with YouGov’s self-serve, panel-powered survey building platform. Define and reach your ideal target audience, build your questions and launch your survey, to understand exactly what they think. With prices starting from £0.50p/$1.00 per survey complete, sign up now to get started!

YouGov Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers’ entire world with unrivalled granularity. A groundbreaking connected data set offering access to 1 million data variables globally from YouGov’s 15 million registered panel members, YouGov Profiles delivers demographic, psychographic, attitudinal and behavioral consumer metrics, collected continuously and updated weekly.



YouGov is a global public opinion and data company that offers a range of research and analysis services to organizations worldwide. Specializing in market research and opinion polling, YouGov leverages its extensive panel of millions of participants to gather data on public opinion, consumer behavior, and market trends. Their service offerings include brand tracking, advertising effectiveness, market insights, and custom research projects, tailored to meet the specific needs of businesses, governments, and institutions.Through its innovative data collection methodology and analytical tools, YouGov provides actionable insights that help organizations make informed decisions. By analyzing data across a wide spectrum of demographic, geographic, and psychographic variables, YouGov delivers detailed intelligence that aids in understanding public sentiment and predicting consumer and voter behavior.