--- title: Numerator Verified Voices Reviews meta\_title: 'Numerator Verified Voices Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 88 reviews by the users' company size, role or industry to find out how Numerator Verified Voices works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 88 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- ### Numerator Verified Voices Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **authentic feedback from verified buyers** , enhancing confidence in consumer insights and streamlined communication. [(7 mentions)](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460125&qs=pros-and-cons#reviews) Users value the **ease of use** of Numerator Verified Voices, enabling quick and effective survey creation for reliable insights. [(6 mentions)](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460138&qs=pros-and-cons#reviews) Users commend the **responsive customer support** of Numerator Verified Voices, enhancing their experience with timely assistance. [(4 mentions)](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460146&qs=pros-and-cons#reviews) Users find the **intuitive design** of Numerator Verified Voices enhances usability and improves the survey experience significantly. [(3 mentions)](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460232&qs=pros-and-cons#reviews) Users commend the **efficiency** of Numerator Verified Voices, enabling quick insights from verified shoppers for timely decision-making. [(2 mentions)](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460167&qs=pros-and-cons#reviews) Users experience **survey flexibility issues** due to rigid credit systems limiting their survey design choices. [(3 mentions)](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460285&qs=pros-and-cons#reviews) Users find Numerator Verified Voices to be **significantly more expensive** than other DIY survey platforms available. [(2 mentions)](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460217&qs=pros-and-cons#reviews) Users desire greater **customization options** for chart appearances in Numerator Verified Voices reports. [(1 mentions)](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460128&qs=pros-and-cons#reviews) Users note the **limited features** of Numerator Verified Voices compared to other platforms, but find it mostly sufficient. [(1 mentions)](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460194&qs=pros-and-cons#reviews) Users find the **limited options for question types** restrict their ability to customize surveys effectively. [(1 mentions)](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460206&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Numerator Verified Voices ##### 1. Helpful Users value the **authentic feedback from verified buyers** , enhancing confidence in consumer insights and streamlined communication. [ See 7 mentions ](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460125&qs=pros-and-cons#reviews) See Related User Reviews JM Jonathan M. Mid-Market (51-1000 emp.) 4.0/5 "Great Tool for Connecting with Real Customers and Getting Actionable Feedback" What do you like about Numerator Verified Voices? This is a great tool to be able to talk to consumers you know have purchased your product and will hopefully give you actual feedback. NM Nicole M. Enterprise (\> 1000 emp.) 4.5/5 "Loved Verified Voices, felt very supported by the Numerator team" What do you like about Numerator Verified Voices? I love smart reporting. One of my least favorite things to do with data is to download it and put it into charts. It's nice to have the ability to unc ##### 2. Ease of Use Users value the **ease of use** of Numerator Verified Voices, enabling quick and effective survey creation for reliable insights. [ See 6 mentions ](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460138&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 3.5/5 "Easy, Fast Survey Building—But Limited Flexibility with the Credit System" What do you like about Numerator Verified Voices? Very easy to use, can quickly put together surveys to help you understand the consumer. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Verified Respondents and an Easy-to-Use Survey Tool That Keeps Improving" What do you like about Numerator Verified Voices? Because respondents say one thing and do another I liked having verified respondents who we know purchased something or went at a certain frequency. ##### 3. Customer Support Users commend the **responsive customer support** of Numerator Verified Voices, enhancing their experience with timely assistance. [ See 4 mentions ](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460146&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Receipt-Verified Buyers - No Demographic Screening Questions" What do you like about Numerator Verified Voices? Receipt-verified buyers of products, don't have to ask demographic/psychographic screening questions. Ability to chat with support if you have questi ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Verified Respondents and an Easy-to-Use Survey Tool That Keeps Improving" What do you like about Numerator Verified Voices? Because respondents say one thing and do another I liked having verified respondents who we know purchased something or went at a certain frequency. ##### 4. Intuitive Users find the **intuitive design** of Numerator Verified Voices enhances usability and improves the survey experience significantly. [ See 3 mentions ](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460232&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Great UX and Coverage of Non-Trad Channels" What do you like about Numerator Verified Voices? The UX is better than other suppliers. Choosing variables is very intuitive and the search function works well. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Verified Respondents and an Easy-to-Use Survey Tool That Keeps Improving" What do you like about Numerator Verified Voices? Because respondents say one thing and do another I liked having verified respondents who we know purchased something or went at a certain frequency. ##### 5. Efficiency Users commend the **efficiency** of Numerator Verified Voices, enabling quick insights from verified shoppers for timely decision-making. [ See 2 mentions ](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460167&qs=pros-and-cons#reviews) See Related User Reviews ![Stephanie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie L.") SL Stephanie L. Mid-Market (51-1000 emp.) 5.0/5 "Credible Shopper Insights with an Intuitive Platform and Exceptional Support" What do you like about Numerator Verified Voices? Numerator Verified Voices is a valuable, easy-to-use platform that makes shopper research feel both reliable and efficient. The ability to survey veri ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Efficient Self-Serve Insights from Verified Buyers" What do you like about Numerator Verified Voices? it's an efficient self-serve tool to get relatively quickly answer directly from verified buyers of a product ### 5 Cons or Disadvantages of Numerator Verified Voices ##### 1. Survey Issues Users experience **survey flexibility issues** due to rigid credit systems limiting their survey design choices. [ See 3 mentions ](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460285&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 3.5/5 "Easy, Fast Survey Building—But Limited Flexibility with the Credit System" What do you dislike about Numerator Verified Voices? Occasionally there is a lack of flexibility. You are forced to structure how large/small your surveys are according to their credit system instead of ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to Use, Fast Results, and Rich Insights" What do you dislike about Numerator Verified Voices? the only feedback I have is around not being able to get a test link until you are done crafting the survey. I would like to be able to see how my sur ##### 2. Expensive Users find Numerator Verified Voices to be **significantly more expensive** than other DIY survey platforms available. [ See 2 mentions ](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460217&qs=pros-and-cons#reviews) See Related User Reviews JM Jonathan M. Mid-Market (51-1000 emp.) 4.0/5 "Great Tool for Connecting with Real Customers and Getting Actionable Feedback" What do you dislike about Numerator Verified Voices? There honestly wasn't much to dislike thankfully. Our budget was limited but the cost was reasonable. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Slightly better value with Numerator Verified Voices, but still a very premium option" What do you dislike about Numerator Verified Voices? I wish the survey completes would rollover by quarter. Also, even though the value for Verified Voices is better than traditional Numerator surveys ##### 3. Limited Customization Users desire greater **customization options** for chart appearances in Numerator Verified Voices reports. [ See 1 mentions ](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460128&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Reach Verified Purchase-Behavior Audiences with Ease" What do you dislike about Numerator Verified Voices? I'd like to be able to customize the look of the charts from the reports ##### 4. Limited Features Users note the **limited features** of Numerator Verified Voices compared to other platforms, but find it mostly sufficient. [ See 1 mentions ](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460194&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Receipt-Verified Buyers - No Demographic Screening Questions" What do you dislike about Numerator Verified Voices? Not all of the bells and whistles that some other survey platforms have, but if you know what you're doing you can get 95% of what you need ##### 5. Limited Options Users find the **limited options for question types** restrict their ability to customize surveys effectively. [ See 1 mentions ](https://www.g2.com/products/numerator-verified-voices/reviews?filters%5Bsentiment_snippet%5D=2460206&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Verifiable Receipt Purchases and Responses" What do you dislike about Numerator Verified Voices? I don’t like how there are limited options for question types, so you can’t do as much logic or digging as you’d want to sometimes as with a custom su CH Courtney H. Manager, Shopper Insights Enterprise (\> 1000 emp.) 7/20/2026 "Rich Verified Shopper Insights with Fast Deployment and Clear Visualizations" 5/5 What do you like best about Numerator Verified Voices? Being able to find shoppers who have definitively purchased a product, then dive deeper using cross-purchase data and understand which channel or retailer was the site of purchase, has created an extraordinarily richer data set than what we typically get from self-identified shoppers. We also love the speed of deployment and fielding, which helps us get results quickly. I also appreciate the data visualization of the results; it makes it easier to identify key learnings. Review collected by and hosted on G2.com. What do you dislike about Numerator Verified Voices? There are some limitations when building surveys the tool, mainly because the templates don’t allow you to mix survey types. For example, I tried to set up a monadic survey that also included a lot of shopper-group-specific logic, but I couldn’t use Verified Voices. Instead, I had to rely on survey support through Numerator outside of the Verified Voices architecture. The cost is also substantial compared to other service providers. Review collected by and hosted on G2.com. What problems is Numerator Verified Voices solving and how is that benefiting you? This helps me understand the differences between shopper groups and dive deeper into variant-specific shopper behaviors—for example, how Crown Royal Flavor shoppers differ from Crown Royal unflavored shoppers. With these insights, I can speak with more authority and credibility when reporting to customers, brand teams, and leadership. Review collected by and hosted on G2.com. Show More Response from Brittany Appleby of Numerator Verified Voices [Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-13130301/official_response/edit) Thank you for sharing your positive experience with Verified Voices. We appreciate your feedback! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Stephanie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie L.") SL Stephanie L. Category Leadership: Headquarter and Grocery Accounts Mid-Market (51-1000 emp.) 2/5/2026 "Credible Shopper Insights with an Intuitive Platform and Exceptional Support" 5/5 What do you like best about Numerator Verified Voices? Numerator Verified Voices is a valuable, easy-to-use platform that makes shopper research feel both reliable and efficient. The ability to survey verified shoppers builds confidence that the insights are grounded in real purchase behavior, not just stated intent. The platform is straightforward and intuitive, making it easy to build, launch, and analyze surveys quickly in support of fast-moving decisions. The support team is extremely responsive and knowledgeable, consistently helping to troubleshoot issues and, when possible, optimize studies. Overall, Verified Voices delivers credible insights, strong ease of use, and dependable support, which makes it a trusted tool for gaining actionable insights. Review collected by and hosted on G2.com. What do you dislike about Numerator Verified Voices? Numerator continues to expand its sample size; however, in some of the categories I’m specifically interested in, the sample size can be smaller, which requires longer turnaround times to fulfill quotas. Review collected by and hosted on G2.com. What problems is Numerator Verified Voices solving and how is that benefiting you? The Numerator Verified Voices platform has enabled us to conduct research that helps us build our selling stories and guide innovation at a lower cost, while also giving us confidence that the respondents meet our purchase-behavior needs. Review collected by and hosted on G2.com. Show More Response from Brittany Appleby of Numerator Verified Voices [Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-12317488/official_response/edit) Thank you for your review! We're thrilled to hear that you find Verified Voices valuable, easy-to-use, and reliable. We appreciate your feedback! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 7/22/2026 "Fast, Actionable Insights with an Incredibly User-Friendly Experience" 5/5 What do you like best about Numerator Verified Voices? The tool is extremely user-friendly, and the insights are fast and actionable. I can deploy a survey to the panel and have answers back within 24 hours, which makes the whole process feel efficient. The downloadable charts are a real time-saver and make it much easier to share results. Review collected by and hosted on G2.com. What do you dislike about Numerator Verified Voices? I have not had any bad experiences with Verified Voices. Review collected by and hosted on G2.com. What problems is Numerator Verified Voices solving and how is that benefiting you? It allows us to bring insights into our business that help drive our strategy and support category growth for our customers. We’ve also been able to use insights from a single survey to shape future innovation, particularly around product benefits and flavours. Review collected by and hosted on G2.com. Show More Response from Brittany Appleby of Numerator Verified Voices [Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-13144257/official_response/edit) Thank you for sharing your positive experience with Numerator Verified Voices. We're glad to hear that the tool is helping you efficiently deploy surveys and gather insights to drive your business strategy and support category growth. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Connor R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor R.") CR Connor R. Consumer insights manager Enterprise (\> 1000 emp.) 7/23/2026 "High-Quality, Authentic Consumer Insights—Fast" 5/5 What do you like best about Numerator Verified Voices? How you can relatively quickly talk to consumers who genuinely and authentically fit criteria. Some of the highest quality sample i've used before. Review collected by and hosted on G2.com. What do you dislike about Numerator Verified Voices? Sometimes it can take a bit longer to reach more niche groups. But usually not detrimental Review collected by and hosted on G2.com. What problems is Numerator Verified Voices solving and how is that benefiting you? better understanding true perceptions, motivations. etc among key audience groups leads to clear diagnosis and subsequent strategy planning Review collected by and hosted on G2.com. Show More Response from Brittany Appleby of Numerator Verified Voices [Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-13150878/official_response/edit) We're glad to hear that you find our consumer insights to be high-quality and authentic. Thank you for your feedback on Verified Voices! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller NM Nicole M. Business Analyst Enterprise (\> 1000 emp.) 2/12/2026 "Loved Verified Voices, felt very supported by the Numerator team" 4.5/5 What do you like best about Numerator Verified Voices? I love smart reporting. One of my least favorite things to do with data is to download it and put it into charts. It's nice to have the ability to uncover insights with a dashboard. I also trusted the data that came from these results more since I could trust there would be fewer quality issues from bots. Review collected by and hosted on G2.com. What do you dislike about Numerator Verified Voices? Not a dislike, but our company recently transitioned to Yipit due to the sample size & the ease of looking into the Home Improvement market. For my job specifically, I do a lot with Home Depot and the 'pro'. This didn't have as helpful of a use case for that. Review collected by and hosted on G2.com. What problems is Numerator Verified Voices solving and how is that benefiting you? It's making my job a lot easier and helping me notice trends in answers and data that I may have missed! Review collected by and hosted on G2.com. Show More Response from Brittany Appleby of Numerator Verified Voices [Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-12352007/official_response/edit) We're glad to hear that you find Verified Voices supportive and that you appreciated the smart reporting and trustworthy data. Thank you for your feedback! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller SM Sean M. Enterprise (\> 1000 emp.) 3/12/2026 "Effortless Setup with Accurate Shopper Insights" 4/5 What do you like best about Numerator Verified Voices? I like using Numerator Verified Voices for its survey capabilities and general shopper insights, especially as we consider moving into new markets. It helps close the gap present in traditional surveys because people often forget what they purchased. With Numerator Verified Voices, we can effectively track with consumers on a day-to-day basis. I honestly like the ability to link it in people groups and then perform further analysis on verified purchasers and other items they've purchased, particularly in the CBD space. Additionally, the initial setup was very easy, and I have no complaints in that area. Review collected by and hosted on G2.com. What do you dislike about Numerator Verified Voices? We have experiences where verified purchasers were tagged as buying products they didn't actually purchase. It's frustrating when someone is falsely marked as a buyer when they haven't bought the product, and it would be great to see work done to address this issue. Review collected by and hosted on G2.com. What problems is Numerator Verified Voices solving and how is that benefiting you? Numerator Verified Voices helps close the gap in traditional surveys where people forget what they purchased, ensuring our questions are answered by real product users and allowing us to obtain survey capabilities and shopper insights for new markets. Review collected by and hosted on G2.com. Show More Response from Brittany Appleby of Numerator Verified Voices [Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-12472872/official_response/edit) Thank you for sharing your positive experience with Verified Voices! We're pleased to hear that the platform has been beneficial for your market research needs. Validated ReviewerSource: Organic ![Steve H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve H.") SH Steve H. Mid-Market (51-1000 emp.) 3/12/2026 "Empowers Teams with Speed and Flexibility" 5/5 What do you like best about Numerator Verified Voices? I use Numerator Verified Voices for new product research and insights, like concept testing and claims verification. I really like its speed, agility, and the verified shopper sample that helps provide trusted insights. The democratization of running, analyzing, and reporting on custom research is fantastic, especially when paired with our panel data access. It's easy to use and can be done at a fast pace, and we can delve deeper with follow-on surveys. It allows anyone on the team to conduct their own surveys, avoiding bottlenecks and the delays that can come from working with outside agencies. The setup was super easy, with good support from the onboarding team and consultant. We use it alongside the Numerator panel data to align and support insights off quant and panel, which gives us better confidence in decision-making. Numerator Verified Voices is really allowing us to do more of what we've wanted to do. Review collected by and hosted on G2.com. What do you dislike about Numerator Verified Voices? N/A Review collected by and hosted on G2.com. What problems is Numerator Verified Voices solving and how is that benefiting you? Numerator Verified Voices speeds up research, offers agility, and provides a verified shopper sample. It democratizes research, letting our team conduct surveys without outside bottlenecks, enhancing decision-making with panel data insights. Review collected by and hosted on G2.com. Show More Response from Brittany Appleby of Numerator Verified Voices [Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-12472753/official_response/edit) We're thrilled to hear that Verified Voices has been such a valuable tool for your new product research and insights. It's great to know that you appreciate the speed and agility of the platform. Thank you for your review! Validated ReviewerSource: Organic ![Nicolas R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas R.") NR Nicolas R. Enterprise (\> 1000 emp.) 3/12/2026 "Fast Insights" 4.5/5 What do you like best about Numerator Verified Voices? I like that Numerator Verified Voices is easy and quick to set up. It lets us create quick surveys that help the team understand consumer behavior fast. It's great that we can get results so quickly, making it faster to generate insights or have a follow-up with a client after a presentation. The speed at which we get answers to gather insights is the best feature for me. Review collected by and hosted on G2.com. What do you dislike about Numerator Verified Voices? The initial setup could be more intuitive. The first time took a while since no one knew how to use it. Maybe an explanation of how to set things up to minimize errors and maximize performance would help. Review collected by and hosted on G2.com. What problems is Numerator Verified Voices solving and how is that benefiting you? I use Numerator Verified Voices to create quick surveys that reveal genuine consumer behavior and preferences, making it faster to generate insights and follow up with clients. The easy setup and rapid results facilitate effective presentations. Review collected by and hosted on G2.com. Show More Response from Brittany Appleby of Numerator Verified Voices [Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-12471845/official_response/edit) Thank you for sharing your positive experience with Verified Voices! Validated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 2/13/2026 "Verifiable Receipt Purchases and Responses" 4.5/5 What do you like best about Numerator Verified Voices? I like that you can target specific audiences and purchase behaviors in addition to filtering by retailer or channel. It’s easy to create yourself and launch, too. Review collected by and hosted on G2.com. What do you dislike about Numerator Verified Voices? I don’t like how there are limited options for question types, so you can’t do as much logic or digging as you’d want to sometimes as with a custom survey Review collected by and hosted on G2.com. What problems is Numerator Verified Voices solving and how is that benefiting you? It’s verifying receipt purchases of specific items or from particular stores, and it’s not claimed as it is with other surveys. Review collected by and hosted on G2.com. Show More Response from Brittany Appleby of Numerator Verified Voices [Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-12356219/official_response/edit) Thank you for sharing your positive experience with Verified Voices. We appreciate your feedback! 7/15/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Liliya B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liliya B.") LB Liliya B. Mid-Market (51-1000 emp.) 3/12/2026 "Empowers Business Decisions with Shopper Insights" 4.5/5 What do you like best about Numerator Verified Voices? I like the variety of question options that allow us to get a wide range of responses back. The free response feature helps us to understand shopper sentiment and emotions, while ranking questions help us gauge shopper behavior and preferences. Additionally, I found the initial setup of Numerator Verified Voices to be very easy. Review collected by and hosted on G2.com. What do you dislike about Numerator Verified Voices? Guidance on how to best phrase a question to get the type of response I am looking for is lacking. I'm not quite sure about the type of verbiage to use and how to phrase things. Review collected by and hosted on G2.com. What problems is Numerator Verified Voices solving and how is that benefiting you? I use Numerator Verified Voices to hear from shoppers before making decisions. It helps us decide on pack claims and shopper sentiment for categories. The variety of question options provides a wide range of responses, enhancing understanding of shopper emotions, behavior, and preferences. Review collected by and hosted on G2.com. Show More Response from Brittany Appleby of Numerator Verified Voices [Editedit](https://www.g2.com/survey_responses/numerator-verified-voices-review-12472910/official_response/edit) Thank you for leaving a review for Verified Voices! We're glad to hear that you find the variety of question options helpful and that the initial setup was easy for you. Validated ReviewerSource: Organic ## Top-Rated Alternatives [ ![Qualtrics Market Research](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Qualtrics Market Research") Qualtrics Market Research 4.4/5(3,018) ](https://www.g2.com/products/qualtrics-market-research/reviews) [ ![SurveyMonkey](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SurveyMonkey") SurveyMonkey 4.4/5(23,900) ](https://www.g2.com/products/surveymonkey/reviews) [ ![G2 Marketing Solutions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "G2 Marketing Solutions") G2 Marketing Solutions 4.6/5(5,703) ](https://www.g2.com/products/g2/reviews) [ View All Alternatives ](https://www.g2.com/products/numerator-verified-voices/competitors/alternatives) ##### Categories on G2 [Survey](https://www.g2.com/categories/survey)[Market Intelligence](https://www.g2.com/categories/market-intelligence)[Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) [Survey](https://www.g2.com/categories/survey)[Market Intelligence](https://www.g2.com/categories/market-intelligence)[Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)[Brand Intelligence](https://www.g2.com/categories/brand-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What platform provides analytics on payment cycle times?](https://www.g2.com/discussions/what-platform-provides-analytics-on-payment-cycle-times)[Leading conversation analysis software for small business](https://www.g2.com/discussions/what-s-the-leading-conversation-analysis-software-for-small-businesses)[Leading sales management apps for enterprises](https://www.g2.com/discussions/leading-sales-management-apps-for-enterprises) [MFT solutions with best user reviews](https://www.g2.com/discussions/mft-solutions-with-best-user-reviews)[What is the most affordable meeting room booking software?](https://www.g2.com/discussions/what-is-the-most-affordable-meeting-room-booking-software)[Pros and Cons Details](https://www.g2.com/products/numerator-verified-voices/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)