Ideally Reviews & Product Details

Ideally offers impressively fast, reliable, and consumer-focused insights that enable us to make decisions with confidence. The platform is user-friendly, the reporting is straightforward, and the turnaround time is outstanding—often providing valuable results overnight. We particularly appreciate the high quality of respondents and the comprehensive analytics, which make it easy for us to validate concepts, test claims, and assess price sensitivities quickly. Ideally has truly become a trusted partner for rapid, evidence-based decision-making. Review collected by and hosted on G2.com.

The main aspect that could be improved is the minimum credit requirement. For businesses that only need to conduct occasional or one-time studies, having more flexibility in purchasing or using credits would be advantageous. Introducing a more modular or pay-as-you-go option for smaller-scale research would enhance the platform’s accessibility and versatility. Review collected by and hosted on G2.com.

I like how fast and easy it is to get real feedback using Ideally. The platform is easy to use and gives fast, useful insights. The dashboard and insights make it simple to understand results without spending a lot of time analyzing data. I especially like the quick survey setup and the clear summaries, which help me make better decisions with confidence. The initial setup was very easy, thanks to the intuitive interface and clear steps, allowing me to start collecting feedback quickly without any hassle. Review collected by and hosted on G2.com.

One thing that could be improved about Ideally is that some advanced features feel limited compared to bigger research tools. Also, buying credits in larger bundles can feel a bit rigid if I only need quick, small tests. Review collected by and hosted on G2.com.

Ideally has made it much easier to understand difficult consumer questions. In marketing, we often ask many questions and conduct extensive research into what we believe consumers want or need. This platform enables us to address these questions quickly. Being able to reach out to consumers directly and receive detailed results by the next day is truly a game changer. The platform is incredibly user-friendly, and you can easily teach yourself how to use it without any assistance. The services provided by Ideally are exceptional; they have been very helpful in answering my questions and are generally a pleasure to work with. Review collected by and hosted on G2.com.

Having the option to retarget the same group of participants would be valuable, as it could offer more in-depth insights and allow for meaningful follow-up questions. Review collected by and hosted on G2.com.

Ideally is a great tool to have in the strategy toolkit—especially when you need to add some extra oomph behind creative ideas or help clients feel more confident in the direction you're recommending. It’s fast, affordable, and delivers insights that feel sharp and relevant without the usual time or cost barriers. It’s great for pressure moments when you need to validate thinking quickly. Review collected by and hosted on G2.com.

Biggest challenge so far has been client unfamiliarity. Because it’s not a household name (yet), it can take a bit more effort to sell it in or justify its use—especially with more traditional clients who are used to legacy research methods. Once they see the output, they’re usually convinced it works, but aren't willing to ditch the legacy methods yet. But the product itself is great and with time think clients will really buy into. Review collected by and hosted on G2.com.

It's incredibly fast, and I really appreciate that they provide norms for benchmarking! Review collected by and hosted on G2.com.

It would be helpful if there were options to compare taglines with other tagline norms, and to compare full creative pieces against full creative norms. I expect that as their database of norms expands, these features will likely be added. Review collected by and hosted on G2.com.

Ideally is incredibly user-friendly and gives me exactly the information I need to do my job efficiently. I really value the freedom and independence it provides- you can explore, create, and manage things your own way. At the same time, there’s always a kind and supportive person from the Ideally team ready to onboard you, answer questions and help whenever you need. It’s the perfect balance between autonomy and genuine human support. An outstanding company to work with! Review collected by and hosted on G2.com.

Honestly, nothing comes to mind. Every experience I’ve had so far has been smooth and positive. The platform works exactly as expected and the team behind it is genuinely supportive and proactive. It’s rare to find a company where you feel so well looked after while everything just works the way it should Review collected by and hosted on G2.com.

The Ideally team has delivered an outstanding testing tool that offers us valuable and reliable insights as we develop our strategies and campaigns. It has played a key role in guiding our decision-making throughout the entire process. The platform itself is user-friendly, and the frameworks provided are impressive. I also find their benchmarking tool to be excellent. Most importantly, whenever assistance is needed, their support team is always accessible and a pleasure to work with. Their reporting tool is rich and intuitive. Review collected by and hosted on G2.com.

Having additional options to segment respondents within the standard panel would be a valuable improvement. This would enhance the ability to target specific groups more effectively. Review collected by and hosted on G2.com.

I had a fantastic experience working with Ideally. As someone new to the process, I really appreciated how supportive and knowledgeable their team was throughout. They guided us every step of the way, patiently reviewed all my questions, and offered thoughtful recommendations that made a real difference.

Their website is incredibly user-friendly, which made the setup a breeze. Holly even took the time to give me a walkthrough beforehand, ensuring everything was set up correctly and that I felt confident moving forward.

The results were insightful and easy to interpret. We were particularly impressed with the inclusion of free demographic questions in their surveys. Overall, I highly recommend it for anyone looking for a smooth, supportive, and impactful survey experience. Review collected by and hosted on G2.com.

If I had to note one area for improvement, it would be the ability to re-target the same respondents for follow-up questions or deeper insights. That would have added even more value to the process. However, I understand that Ideally is already working on adding this feature, which is great to hear. Review collected by and hosted on G2.com.

Its speed and ease of use have allowed us to quickly test and validate new product ideas, marketing messages, and brand positioning with our target audience, eliminating the guesswork that can hold us up. Customer support is second to none through each testing process. Review collected by and hosted on G2.com.

Yet to find anything, it has been an easy transition on to the platform and has been an invaluable for our business, fundamentally changing how we approach decision-making by providing a direct line to consumer insights. Review collected by and hosted on G2.com.

Platform is user friendly, has great CX.

Support from the Ideally team.

Better value for money than other insight tools.

Visualization of the consumer testing results,

Agility - quick overnight read to help us make business decisions quicker. Review collected by and hosted on G2.com.

Honestly nothing, I just wish I had more time to use the platform more often and deep dive into insights further. Review collected by and hosted on G2.com.