Numerator
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Numerator Insights helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel.
Numerator Verified Voices delivers fast, high-quality consumer insights by combining verified behavioral data with attitudinal responses, all in one intuitive, self-service survey platform. Built on verified buying behaviour, it ensures you’re hearing from real, purchase-confirmed consumers, not panels or proxies. With purchase-based sampling, you can precisely target audiences based on multiple purchasing behaviours — up to three trip behaviours — to reach the right shoppers every time. Launch surveys quickly using flexible, ready-to-use formats and templates, and access smart reporting that includes dynamic dashboards, built-in crosstabs, statistical testing, and AI that automatically surfaces themes from open-ended responses. Most in-platform research reports are delivered in under 12 hours, powered by a community of over 600K verified buyers. Numerator Verified Voices helps brands make faster, data-driven decisions without compromising on quality or speed.
Numerator Reviews
Abbas H.
Powerful Targeting for Surveys with Verified Shopper Insights
Pawan P.
Senior Research AnalystNumerator insights
Laura S.
Limited insights but easy to use
About
What is Numerator?
Numerator is a market intelligence firm that empowers brands, retailers, and agencies to achieve their market strategy goals by providing comprehensive data insights and understanding into consumer behavior. Their platform leverages advanced technology and high-quality data to deliver unique insights about what, why, and how consumers buy, both online and offline.Numerator specializes in providing real-time insights into consumer purchasing decisions, tracking everything from broad market trends to granular details on buyer demographics and spending habits. They offer services such as market tracking, brand positioning insights, advertising effectiveness, pricing analytics, and more. Their approach merges information from proprietary data sources with advanced analytic techniques, allowing clients to optimize their marketing strategies and enhance competitive positioning.
