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Numerator

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54 reviews
  • 2 profiles
  • 6 categories
Average star rating
4.5
Serving customers since
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Numerator Insights

39 reviews

Numerator Insights helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel.

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Numerator Verified Voices

15 reviews

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more. Verified Voices offers an intuitive setup experience with ready-to-use specialty surveys, thoughtfully crafted templates, and AI-generated questionnaires, making survey creation effortless. Within as little as a few hours, users get high-quality, actionable consumer feedback they can trust. Survey responses are delivered as flexible reporting with customizable comparison charts and dynamic filters, enabling a deep exploration of responses. AI-powered summaries transform large sets of data into clear insights—highlighting key themes and takeaways for a concise and comprehensive view of survey results. Credit bundles and subscription options are available in-platform, giving users the ultimate flexibility to create surveys how and when they need to. Numerator’s differentiated ability to link verified purchase data with Verified Voices survey responses, uncovers deeper consumer attitudes and motivations, delivering a holistic, more accurate picture of today’s consumer.

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Numerator Reviews

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Profile Name
Star Rating
39
14
1
0
0
Verified User in Consumer Goods
UC
Verified User in Consumer Goods
02/13/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Great UX and Coverage of Non-Trad Channels

The UX is better than other suppliers. Choosing variables is very intuitive and the search function works well.
Verified User in Consumer Goods
UC
Verified User in Consumer Goods
02/13/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Verifiable Receipt Purchases and Responses

I like that you can target specific audiences and purchase behaviors in addition to filtering by retailer or channel. It’s easy to create yourself and launch, too.
JM
Jonathan M.
02/12/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Great Tool for Connecting with Real Customers and Getting Actionable Feedback

This is a great tool to be able to talk to consumers you know have purchased your product and will hopefully give you actual feedback.

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HQ Location:
Chicago, Illinois

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@numerator

What is Numerator?

Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,500 employees worldwide. The majority of Fortune 100 companies are Numerator clients.

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