Numerator
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Numerator Insights helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel.
Numerator Verified Voices delivers fast, high-quality consumer insights by combining verified behavioral data with attitudinal responses, all in one intuitive, self-service survey platform. Built on verified buying behaviour, it ensures you’re hearing from real, purchase-confirmed consumers, not panels or proxies. With purchase-based sampling, you can precisely target audiences based on multiple purchasing behaviours — up to three trip behaviours — to reach the right shoppers every time. Launch surveys quickly using flexible, ready-to-use formats and templates, and access smart reporting that includes dynamic dashboards, built-in crosstabs, statistical testing, and AI that automatically surfaces themes from open-ended responses. Most in-platform research reports are delivered in under 12 hours, powered by a community of over 600K verified buyers. Numerator Verified Voices helps brands make faster, data-driven decisions without compromising on quality or speed.
Numerator Reviews
Abbas H.
Powerful Targeting for Surveys with Verified Shopper Insights
Pawan P.
Senior Research AnalystNumerator insights
Laura S.
Limited insights but easy to use
About
What is Numerator?
Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,500 employees worldwide. The majority of Fortune 100 companies are Numerator clients.
