Best Fundraising Software

How Many Fundraising Software Products Does G2 Track?

Total Products under this Category: 469

Category Stats (Nov 2026)

  • Average Rating: 4.29/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Blackbaud Enterprise Fundraising CRM (+1.32%) - Among all products in this category, Blackbaud Enterprise Fundraising CRM recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Fundraising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 20,000+ Authentic Reviews
  • 469+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Fundraising Software

G2 Grid® for Fundraising Software plotting products by satisfaction and market presence

Highlighted products: Givebutter, Zeffy, Donorbox, Bloomerang CRM, Bonterra Network for Good, Salesforce Nonprofit Cloud, Bonterra OneCause, and Bloomerang Fundraising, formerly Qgiv.

Underlying data: [Grid® JSON](https://www.g2.com/categories/fundraising/grids.json?focus%5B%5D=givebutter&focus%5B%5D=zeffy&focus%5B%5D=donorbox&focus%5B%5D=bloomerang-crm&focus%5B%5D=bonterra-network-for-good&focus%5B%5D=agentforce-nonprofit-formerly-salesforce-nonprofit-cloud&focus%5B%5D=bonterra-onecause&focus%5B%5D=bloomerang-fundraising-formerly-qgiv)

Givebutter

Givebutter is the most-loved nonprofit fundraising platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple categories of tools, including donation forms, fundraising campaigns, events, auctions, donor management (CRM), email, texting, and more—all for free, thanks to a 100% transparent tip-or-fee model. As the #1 rated nonprofit software company on G2 across multiple categories, Givebutter is on a mission to power the next billion changemakers. For more information on Givebutter, visit https://givebutter.com. Givebutter: Raise more. Pay less. Give better. 💛

Average Rating: 4.7/5.0

Total Reviews: 2,637

How Do G2 Users Rate Givebutter?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.3/10 (Category avg: 8.3/10)
  • Automation: 8.4/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Givebutter?

  • Seller: Givebutter
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Wilmington, DE
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, President
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 85% Small, 10% Medium

What Do G2 Reviewers Say About Givebutter?

AI-generated summary from verified user reviews

Pros
  • Users find the platform easy to navigate and operate, helping organizers and donors manage fundraising without extensive technical knowledge.
  • Users like the straightforward setup, which helps them quickly configure campaigns, donation pages, and events.
  • Users appreciate the free and affordable pricing, which helps nonprofits and smaller organizations keep more of the funds they raise.
  • Users value responsive, helpful support that quickly answers questions and provides solutions when issues arise.
  • Users value having fundraising, events, donor management, and other nonprofit tools together in one platform, simplifying their work.
Cons
  • Users find the navigation confusing, with features and information often difficult to locate and workflows hard to follow.
  • Users find reporting limited, clunky to navigate, and lacking the detail and flexibility they need.
  • Users say page customization is limited, making campaign, donation, and event pages harder to brand and tailor.
  • Users find tip prompts confusing and pushy, with high defaults that can be hard to remove or adjust.
  • Users find event management clunky and limited, especially for ticketing options and attendee administration.

What Are Recent G2 Reviews of Givebutter?

What Are G2 Users Discussing About Givebutter?

Zeffy

Zeffy is a nonprofit fundraising platform where every dollar raised stays with the mission. Unlike most fundraising tools, which charge 5% or more per transaction, Zeffy covers all credit card processing fees and platform costs — funded instead by optional tips donors leave at checkout. Development directors, fundraising coordinators, treasurers, and executive directors rely on Zeffy to run their entire fundraising operation from one place, whether they lead a small community organization or a national charity with thousands of donors. The fee problem is real: on a $100,000 campaign, transaction fees alone can redirect $5,000 or more away from programs before a single dollar reaches the cause. Zeffy eliminates this loss entirely. Nonprofits pay no platform fee, no monthly subscription, and no hidden charge — every processing cost is absorbed so the full amount raised goes to the mission. From one dashboard, organizations can create donation forms, sell event tickets, run raffles, manage online auctions, launch peer-to-peer campaigns, handle memberships with automatic renewal, and operate an online shop. In-person fundraising is handled through a tap-to-pay mobile app that accepts payments on the spot. For donor communications, Zeffy includes a built-in email and newsletter platform as well as a postmail service that sends physical letters and postcards directly to donors. Giving history, contact records, and automated tax receipts for eligible organizations are managed through a built-in CRM, with real-time reporting across all fundraising types. Zeffy connects with the tools nonprofits already use. Donation forms and campaign pages embed directly into WordPress, Wix, Squarespace websites and more! Donors can give through Apple Pay, Google Pay, PayPal, and Venmo alongside standard credit and debit cards. Teams that rely on Mailchimp, Constant Contact, or social outreach through Facebook, Instagram, and WhatsApp can continue using those channels alongside Zeffy. QuickBooks integration keeps financial records current without manual exports. More than 100,000 nonprofits — from Big Brothers Big Sisters chapters and local YMCAs to neighborhood food banks, faith communities, and grassroots advocacy groups — have raised over $2 billion through Zeffy, saving more than $100 million in fees that returned directly to programs. Organizations that switch to Zeffy typically eliminate platform fees on the first campaign — without changing how they fundraise.

Average Rating: 4.9/5.0

Total Reviews: 3,860

How Do G2 Users Rate Zeffy?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 9.0/10 (Category avg: 8.3/10)
  • Automation: 9.1/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Zeffy?

  • Seller: Zeffy
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Montreal, CA
  • LinkedIn® Page: www.linkedin.com
    60 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, President
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 72% Small, 4% Medium

What Do G2 Reviewers Say About Zeffy?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and simple to navigate, helping staff and supporters handle everyday tasks with ease.
  • Users value the fee-free service because it lets nonprofits fundraise without platform or transaction costs.
  • Users find setup quick and straightforward, helping them launch campaigns, events, and fundraising pages with little effort.
  • Users appreciate responsive, helpful support that's easy to access through chat and personal guidance.
  • Users appreciate keeping the full donation amount, so more funds go directly to their organization's mission and programs.
Cons
  • Users find optional tip prompts confusing, with high defaults that feel mandatory and are hard to decline.
  • Users find page and campaign customization limited, especially for branding, layouts, colors, and visual content.
  • Users find reporting limited in detail, customization, and the insights available to them.
  • Users find integrations limited or difficult to connect, especially with accounting tools, CRMs, and email platforms.
  • Users find email tools limited in design and customization, and missing useful features for composing, targeting, and sending messages.

What Are Recent G2 Reviews of Zeffy?

Donorbox

Donorbox is an all-in-one fundraising platform designed to help nonprofits overcome key challenges like donor drop-off, limited resources, and the need for sustainable growth. With fast, easy-to-use donation forms, an AI-powered CRM, and seamless in-person giving options like Donorbox Live™ Kiosk, we empower organizations to maximize donations, build lasting donor relationships, and streamline their fundraising efforts – online and on-location. Join 100K+ nonprofits who trust Donorbox to grow their impact and sustain their mission.

Average Rating: 4.6/5.0

Total Reviews: 1,574

How Do G2 Users Rate Donorbox?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.4/10 (Category avg: 8.3/10)
  • Automation: 8.4/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Donorbox?

  • Seller: Donorbox
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Arlington County, Virginia
  • LinkedIn® Page: www.linkedin.com
    156 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Director
  • Top Industries: Non-Profit Organization Management, Religious Institutions
  • Company Size: 87% Small, 3% Medium

What Do G2 Reviewers Say About Donorbox?

AI-generated summary from verified user reviews

Pros
  • Users find Donorbox to be exceptionally easy to use, simplifying donation tracking and onboarding for organizations.
  • Users praise the easy setup of Donorbox, enabling seamless donation management for campaigns and events.
  • Users find the setup ease of Donorbox invaluable, simplifying donation management for campaigns and events.
  • Users value the seamless donations management of Donorbox, enhancing their campaign efficiency and satisfaction.
  • Users value the effective fundraising capabilities of Donorbox, praising its user-friendliness and variety of payment options.
Cons
  • Users find the high fees of Donorbox a significant barrier to upgrading their services.
  • Users express frustration over the lack of flexible donation management and additional fees for essential features.
  • Users express concerns about pricing issues, feeling that high costs and additional fees hinder upgrades and features.
  • Users find payment issues frustrating, noting high fees and limited management options impacting donor experience.
  • Users desire more customization options for templates and integration, feeling limited in design choices.

What Are Recent G2 Reviews of Donorbox?

What Are G2 Users Discussing About Donorbox?

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Bloomerang CRM

Donors aren't one-dimensional. They show up for your cause in different ways, sending signs of commitment that are easy to miss unless something's watching for them. That's why Bloomerang CRM, donor management software built for nonprofits, is different: every morning starts with recommended actions, so your next appeal lands, the donor who's quietly drifting doesn't slip away, and you make the bigger ask with the confidence to land it. Behind every recommendation is a full picture of that donor: their giving history, their engagement, and where they stand right now. Built-in intelligence from Penny, Bloomerang's AI fundraising partner, helps you interpret insights and guide next steps, while Engagement and Generosity Scores surface the right supporters at the right time. You don't have to go looking for it. It's already on your dashboard or your phone, wherever you're working, so the right relationship is never buried under someone else's spreadsheet. Bloomerang CRM is the foundation of the Bloomerang Giving Platform, the intelligent giving platform that connects fundraising, donor management, and volunteer engagement in one easy-to-use place. Every gift, interaction, and volunteer hour comes together, so your whole team works from the same picture of every supporter, instead of piecing it together across systems. The payoff is more confidence in every ask and more momentum in every relationship. Segmentation and follow-up happen automatically, so building your year-end appeal starts from momentum, not from scratch. The results show up in the data: the top 20% of nonprofits using Bloomerang CRM see an average donor retention rate of 64%, which is 1.5x the industry average of 43%. Bloomerang CRM helps you move faster and raise more, backed by 17 years of fundraising data and results from more than 24,000 nonprofits.

Average Rating: 4.6/5.0

Total Reviews: 918

How Do G2 Users Rate Bloomerang CRM?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 9.0/10 (Category avg: 8.3/10)
  • Automation: 8.5/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Bloomerang CRM?

Who Uses This Product?

  • Who Uses This: Executive Director, Director of Development
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 82% Small, 18% Medium

What Do G2 Reviewers Say About Bloomerang CRM?

AI-generated summary from verified user reviews

Pros
  • Users love Bloomerang CRM for its ease of use, seamless navigation, and exceptional customer support throughout their journey.
  • Users laud the quick and helpful customer support of Bloomerang CRM, enhancing their overall experience with the platform.
  • Users appreciate the intuitive report generation of Bloomerang, enjoying seamless navigation and robust features for efficient management.
  • Users appreciate the robust reporting features of Bloomerang, enabling quick access to accurate data effortlessly.
  • Users praise Bloomerang CRM for its intuitive interface, enabling smooth navigation and efficient management of constituent data.
Cons
  • Users find the email functionality lacking customization, wishing for more templates and better design options.
  • Users express frustration over limited features, particularly in customization options and user intuitiveness in Bloomerang CRM.
  • Users find the email limitations frustrating, particularly in customization and image handling, impacting their communication needs.
  • Users feel that the limited customization options hinder their ability to tailor the CRM to their needs.
  • Users find the learning curve steep, as the robust features require time and consistency to fully master.

What Are Recent G2 Reviews of Bloomerang CRM?

What Are G2 Users Discussing About Bloomerang CRM?

Bonterra Network for Good

Network for Good is the only fundraising platform built coaching-first, giving small nonprofits the confidence to know what to do and the capacity to get it done. Powered by Bonterra Que, your always-on AI fundraising assistant, Network for Good combines step-by-step guidance with a full-featured platform for donor management, campaigns, events, grants, and more. Que is trained on 20+ years of small nonprofit coaching and 90,000+ real campaign examples. And it doesn't just advise, it acts. It builds donor segments, drafts emails, creates giving pages, and identifies grant opportunities, all in one place. Not sure the investment will pay off? We are. Our Year 1 Guarantee means that if you follow our best-practice playbook and don't raise enough to cover your subscription, we'll credit the difference. Nonprofits that use Network for Good see a 4.8x return on investment. Built for small nonprofits purchasing their first professional fundraising system — with onboarding, coaching, and AI-powered guidance designed to make that transition fast and worth it.

Average Rating: 4.6/5.0

Total Reviews: 426

How Do G2 Users Rate Bonterra Network for Good?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.5/10 (Category avg: 8.3/10)
  • Automation: 8.4/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Bonterra Network for Good?

  • Seller: Bonterra
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Austin, United States
  • LinkedIn® Page: www.linkedin.com
    1,329 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Development Director
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 87% Small, 11% Medium

What Do G2 Reviewers Say About Bonterra Network for Good?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Bonterra Network for Good, finding it intuitive for managing fundraising and donor data.
  • Users value the user-friendly donor management features of Bonterra Network for Good, enhancing engagement and fundraising efficiency.
  • Users value the user-friendly interface and robust automation of Bonterra Network for Good, enhancing fundraising and donor management.
  • Users value the real-time support from Bonterra Network for Good, enhancing engagement and simplifying fundraising efforts.
  • Users appreciate the user-friendly donation management of Bonterra Network for Good, enhancing fundraising event organization and donor engagement.
Cons
  • Users find the high fees of Bonterra Network for Good challenging, especially for small organizations and non-profits.
  • Users find the pricing of Bonterra Network for Good to be very expensive for small organizations, impacting accessibility.
  • Users find the missing features in Bonterra Network for Good hinder effective event management and usability.
  • Users find the poor customer support frustrating, preferring immediate assistance over chat-based help and links.
  • Users experience confusion with the registration and reporting processes, hindering overall event management efficiency.

What Are Recent G2 Reviews of Bonterra Network for Good?

What Are G2 Users Discussing About Bonterra Network for Good?

Salesforce Nonprofit Cloud

1) At Salesforce.org, we believe technology when used for good can change the world. It is the most powerful equalizer of our time, providing access to data, knowledge, and above all, connections. Salesforce.org (http://salesforce.org/) offers solutions built on the Salesforce platform, designed for the needs of nonprofits, educational institutions, and foundations. As a social enterprise, the more missions our technology supports, the more we’re able to invest back into innovation and communities, creating an endless circle of good. 2) The Nonprofit Cloud offers nonprofits solutions in: * Fundraising * Reporting and Analytics * Income Management * Donor Engagement * Donation Management * Marketing Communications and Engagement * Personalized Journeys * Marketing Automation * Community Portals * Attribution & AI * Program Management and Service Delivery * Program Delivery * Grants Management * Impact Measurement * Volunteer Management * Advocacy * Hotline/Helpline Management * Case Management * Project Management * Salesforce.org (http://salesforce.org/) also offers Foundations and grantmaking nonprofits outbound grants management solutions. 3) The Nonprofit Cloud has solutions to help you manage and deliver your programs and services, raise more funds, engage more effectively with your stakeholders, and understand and share your impact all on a single technology platform. And you don't have to go it alone. Nonprofits have unique technology needs so Salesforce.org (http://salesforce.org/) offers Success Services for: * Always-on expertise: learn from the people who know Salesforce best * Data-driven insights: plan your strategic roadmap * Design-led innovation: create experiences that delight your constituents We also have an incredible ecosystem of implementation partners with subject matter expertise to help you get your system configured right the first time and up and running quickly and effectively. Nonprofits everywhere are choosing the #1 CRM platform over Salesforce competitors like never before. Join them. * 89% of Salesforce.org customers say Salesforce has helped improve their ability to achieve their mission * +49% faster response to constituents * +24% donor retention * -32% service and support costs * -17% cost per dollar raised

Average Rating: 4.1/5.0

Total Reviews: 88

How Do G2 Users Rate Salesforce Nonprofit Cloud?

  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 9.1/10 (Category avg: 8.3/10)
  • Automation: 7.8/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Salesforce Nonprofit Cloud?

  • Seller: Salesforce
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM
  • Phone: +1 (800) 667-6389

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management
  • Company Size: 62% Small, 34% Medium

What Do G2 Reviewers Say About Salesforce Nonprofit Cloud?

AI-generated summary from verified user reviews

Pros
  • Users value the customizability of Salesforce Nonprofit Cloud, optimizing it for seamless fundraising and program management.
  • Users appreciate the customization options in Salesforce Nonprofit Cloud, enhancing fundraising and program management efficiency.
  • Users value the customizability and extensive features of Salesforce Nonprofit Cloud, enhancing nonprofit fundraising and program management.
  • Users value the customizable CRM integration of Salesforce Nonprofit Cloud, enhancing program management and transactions efficiently.
  • Users value the data storage capabilities of Salesforce Nonprofit Cloud for efficient information retrieval and access.
Cons
  • Users find the confusing terminology in Salesforce Nonprofit Cloud can lead to errors, despite helpful training efforts.
  • Users find it takes time to adapt to the difficult learning curve of Salesforce Nonprofit Cloud compared to other SF products.
  • Users find the difficult learning curve of Salesforce Nonprofit Cloud challenging compared to other Salesforce products.
  • Users find the pricing aggressive and are concerned about the overall value of Salesforce Nonprofit Cloud.
  • Users face high fees and aggressive billing practices, which complicate their overall experience with Salesforce Nonprofit Cloud.

What Are Recent G2 Reviews of Salesforce Nonprofit Cloud?

What Are G2 Users Discussing About Salesforce Nonprofit Cloud?

Bonterra OneCause

Raise more and reach more donors with OneCause fundraising software. Day in and day out, we put your cause at the center of everything we do. Our easy-to-use fundraising platform is designed to meet your donors where they are and maximize your impact. From auctions and peer-to-peer fundraising to online fundraising and Text2Give®, we’ve helped support 90,000+ campaigns so nonprofits can focus on what truly matters: advancing their mission. As a trusted provider of nonprofit auction software, we serve organizations across the United States and Canada and have been recognized with a BIG Innovation award and multiple customer service accolades from the Stevies, ICMI & CCW. OneCause offers powerful, easy-to-use fundraising software built to help nonprofits reach more and raise more. From online giving and auctions to peer-to-peer fundraising, events, appeals, and beyond—our all-in-one fundraising platform makes it simple to drive donor engagement and power year-round fundraising success. Since 2008, we’ve proudly partnered with more than 14,000 nonprofits, helping them collectively raise over $8 billion to fuel their missions. Whether you’re planning a gala, launching a giving day, or looking to grow donor engagement, OneCause is here to empower your mission. Our platform is built for flexibility, so nonprofits of all sizes can create giving experiences that inspire action. From ticketing and sponsorships to industry-leading silent & live auction software, custom branding, and donation processing, it’s your one-stop shop to raise more.

Average Rating: 4.7/5.0

Total Reviews: 516

How Do G2 Users Rate Bonterra OneCause?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.7/10 (Category avg: 8.3/10)
  • Automation: 8.6/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Bonterra OneCause?

  • Seller: Bonterra
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Austin, United States
  • LinkedIn® Page: www.linkedin.com
    1,329 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director of Development, Development Director
  • Top Industries: Non-Profit Organization Management, Primary/Secondary Education
  • Company Size: 66% Small, 31% Medium

What Do G2 Reviewers Say About Bonterra OneCause?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Bonterra OneCause significant, enhancing their efficiency in day-to-day operations.
  • Users highly value the exceptional customer support of Bonterra OneCause, ensuring a smooth event management experience.
  • Users appreciate the user-friendly interface and comprehensive features of OneCause, making event management seamless and efficient.
  • Users appreciate the streamlined fundraising process of OneCause, enhancing efficiency and convenience for successful event management.
  • Users love the easy setup of Bonterra OneCause, simplifying both pre-event planning and day-of registration processes.
Cons
  • Users mention the learning difficulty with Bonterra OneCause due to its complexity and overwhelming features, requiring extra support.
  • Users find the confusion caused by prompt for credit card information frustrating, impacting their ticket purchasing experience.
  • Users find the difficult learning curve of Bonterra OneCause challenging, especially for those less comfortable with technology.
  • Users desire more customization options for fundraising pages to enhance thematic representations and streamline settings.
  • Users find the time-consuming setup and learning curve of Bonterra OneCause tedious and overwhelming for new users.

What Are Recent G2 Reviews of Bonterra OneCause?

What Are G2 Users Discussing About Bonterra OneCause?

Bloomerang Fundraising, formerly Qgiv

Bloomerang Fundraising is online fundraising software purpose-built to help you convert more donors, increase gift sizes, and deepen engagement across every channel. Mobile-optimized donation forms, peer-to-peer campaigns, events, auctions, and text fundraising work together—and every form starts with settings already built on what drives giving across the platform. Abandoned gift reminders turn hesitation into a completed gift, adding an average of 5% more of a form's visitors as donors. One-click giving improves conversion rates by as much as 55%, and payment options like Apple Pay, PayPal, and Venmo that reduce friction at checkout. The results add up. Nonprofits using Bloomerang Fundraising see an average one-time gift of $201, which is 45% larger than the industry average of $139. And when the fee coverage checkbox defaults to pre-selected, 51% more donors choose to cover transaction fees, with no change to conversion rate or average gift size. That means more of every gift stays with your mission. Real-time analytics and engagement scores help you spot trends, prioritize donors, and decide where to focus next, backed by fraud protection and reporting built for nonprofits, not retrofitted from retail. Because it's part of the Bloomerang Giving Platform, Bloomerang Fundraising connects to your CRM and engagement tools, so every gift and interaction rolls into one supporter record instead of a separate system to reconcile. That connected view helps you engage the right supporters with the right ask at the right time. Whether you're running a GivingTuesday push or hosting a gala, you get the tools to raise more and retain more donors, backed by transparent, predictable pricing with no hidden fees. Most donors cover the transaction fees themselves, so more of every gift stays with your mission.

Average Rating: 4.7/5.0

Total Reviews: 277

How Do G2 Users Rate Bloomerang Fundraising, formerly Qgiv?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.9/10 (Category avg: 8.3/10)
  • Automation: 9.0/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Bloomerang Fundraising, formerly Qgiv?

Who Uses This Product?

  • Who Uses This: Executive Director, Director of Development
  • Top Industries: Non-Profit Organization Management, Religious Institutions
  • Company Size: 82% Small, 16% Medium

What Do G2 Reviewers Say About Bloomerang Fundraising, formerly Qgiv?

AI-generated summary from verified user reviews

Pros
  • Users find Bloomerang Fundraising intuitive and user-friendly, appreciating quick support and adaptability to campaigns.
  • Users value the intuitive fundraising platform of Bloomerang, benefiting from flexible pricing and seamless CRM integration.
  • Users value the seamless integrations of Bloomerang Fundraising, enhancing their fundraising efforts and overall efficiency.
  • Users find the intuitive interface and customizable features of Bloomerang Fundraising essential for effective event management.
  • Users praise the intuitive and customizable interface of Bloomerang Fundraising, enhancing event management and user experience.
Cons
  • Users find difficult learning curves, particularly for non-tech savvy individuals trying to navigate custom fields and mappings.
  • Users find the learning curve challenging initially, especially for those lacking technical skills or admin knowledge.
  • Users find the complexity of entering pledge donations to be challenging and requiring extra tracking efforts.
  • Users find the learning curve overwhelming, especially due to delayed welcome calls after launching their database.
  • Users find donation entry complicated, especially when tracking unpaid pledges after events without built-in support.

What Are Recent G2 Reviews of Bloomerang Fundraising, formerly Qgiv?

Fundraise Up

Fundraise Up is a fundraising platform built to maximize donation revenue. It helps nonprofits increase conversion, grow recurring giving, and deliver a high-performing donor experience. Trusted by organizations like UNICEF USA, The Salvation Army UK, and American Heart Association, Fundraise Up combines AI-driven optimization, fast mobile-first donation experiences, modern payment methods, and real-time CRM integrations. The result: more donors, higher average gifts, and more revenue — with less manual work. Key Features Checkout Conversion-optimized donation forms designed to outperform industry benchmarks — delivering up to 3× higher conversion rates and 30% larger average gifts. Recurring Giving AI-driven prompts turn one-time donors into recurring supporters, helping build predictable revenue. Donors can easily manage their plans, receipts, and payment methods through a self-service Donor Portal. Donor Experience A seamless global experience with dozens of payment methods, 25+ languages, and 135+ currencies — optimized for speed, mobile, and ease of use. Built for enterprise nonprofits, Fundraise Up delivers best-in-class security and compliance, AI-powered optimization, and 99.99% uptime. Pricing is transparent, with no setup fees, annual subscription cost, or long-term contracts. Nonprofits get full access to the platform, white-glove onboarding, migration support, and ongoing guidance from day one.

Average Rating: 4.8/5.0

Total Reviews: 89

How Do G2 Users Rate Fundraise Up?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.9/10 (Category avg: 8.3/10)
  • Automation: 9.0/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Fundraise Up?

  • Seller: Fundraise Up
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Brooklyn, US
  • LinkedIn® Page: www.linkedin.com
    378 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 66% Small, 30% Medium

What Do G2 Reviewers Say About Fundraise Up?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of Fundraise Up, which enhances their fundraising experience significantly.
  • Users appreciate the ease of use of Fundraise Up, enjoying its intuitive design and user-friendly features.
  • Users value the easy integrations of Fundraise Up, which streamline implementation and enhance multi-country fundraising efficiency.
  • Users value the quick response time of Fundraise Up's support team, appreciating their prompt and effective assistance.
  • Users value the seamless CRM integration of Fundraise Up, enhancing data management and donor experience effortlessly.
Cons
  • Users express frustration over the limited customization options in Fundraise Up, requiring developer support for advanced tweaks.
  • Users express frustration over the missing features, with requests taking time to be implemented into updates.
  • Users express concerns about high fees, although some acknowledge potential long-term savings with Fundraise Up.
  • Users face integration issues with Fundraise Up, particularly with Salesforce and digital advertising platforms, complicating workflow.
  • Users note the limited customization options in Fundraise Up may require additional developer support for advanced needs.

What Are Recent G2 Reviews of Fundraise Up?

FreeWill

FreeWill works with nonprofit development teams to ensure they're able to accept impactful gifts, whether given through tax-smart vehicles like donor-advised funds, stocks, or IRAs, or through a legacy commitment in a will or trust. Never miss a gift with FreeWill’s suite of products: Planned Giving Suite includes: - Legacy Gifts - Estate Planning Tools - Featureships Smart Giving Suite includes: - Donor-Advised Funds - Stocks & Securities - Qualified Charitable Distributions - Crypto

Average Rating: 4.9/5.0

Total Reviews: 18

How Do G2 Users Rate FreeWill?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.8/10 (Category avg: 8.3/10)
  • Automation: 6.0/10 (Category avg: 8.2/10)
  • Interaction Tracking: 6.9/10 (Category avg: 8.4/10)

Who Is the Company Behind FreeWill?

Who Uses This Product?

  • Top Industries: Higher Education, Non-Profit Organization Management
  • Company Size: 50% Medium, 44% Small

What Are Recent G2 Reviews of FreeWill?

Blackbaud Raiser's Edge NXT

On average, Raiser's Edge NXT customers experience: - 35% growth in number of donors - 48% growth in number of gifts - 44% growth in total dollars raised Blackbaud Raisers Edge NXT is a cloud-based fundraising and relationship management solution that's smart, fully integrated, and purpose-built exclusively for fundraising. Its advanced technology will streamline your data and reporting processes, increasing operational efficiency, and provide insight to every stage of the constituent lifecycle, helping you attract new supporters, engage them with the right communications according to their unique preferences, and grow their impact on your mission.

Average Rating: 3.9/5.0

Total Reviews: 644

How Do G2 Users Rate Blackbaud Raiser's Edge NXT?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 7.2/10 (Category avg: 8.3/10)
  • Automation: 6.4/10 (Category avg: 8.2/10)
  • Interaction Tracking: 7.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Blackbaud Raiser's Edge NXT?

  • Seller: Blackbaud
  • Company Website:
  • Year Founded: 1981
  • HQ Location: Charleston, South Carolina
  • LinkedIn® Page: www.linkedin.com
    3,272 employees on LinkedIn®
  • Ownership: NASDAQ:BLKB

Who Uses This Product?

  • Who Uses This: Development Associate, Development Coordinator
  • Top Industries: Non-Profit Organization Management, Higher Education
  • Company Size: 48% Medium, 41% Small

What Do G2 Reviewers Say About Blackbaud Raiser's Edge NXT?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Blackbaud Raiser's Edge NXT, enhancing their fundraising efficiency and relationship-building efforts.
  • Users value the intuitive design of Blackbaud Raiser's Edge NXT, enhancing productivity and ease of use for daily tasks.
  • Users value the intuitive design of Blackbaud Raiser's Edge NXT, enhancing their ability to manage donor relationships effectively.
  • Users appreciate the comprehensive tracking capabilities of Blackbaud Raiser's Edge NXT, efficiently managing diverse constituents and data.
  • Users value the comprehensive donor tracking capabilities of Blackbaud Raiser's Edge NXT, enhancing relationship management and engagement.
Cons
  • Users express concern over missing features in NXT, fearing loss of vital functionality from the previous database view.
  • Users find database issues in Blackbaud Raiser's Edge NXT frustrating, lacking necessary functionalities compared to the database view.
  • Users find limited features in Raiser’s Edge NXT, missing capabilities that hinder their workflow and reporting needs.
  • Users express concerns over limited functionality and flexibility in Blackbaud Raiser's Edge NXT following a challenging transition.
  • Users are frustrated by the limited access to integration options, affecting efficiency and functionality in Raiser’s Edge NXT.

What Are Recent G2 Reviews of Blackbaud Raiser's Edge NXT?

What Are G2 Users Discussing About Blackbaud Raiser's Edge NXT?

RallyUp

RallyUp is an online fundraising platform that helps nonprofits, schools, churches, and 501(c)(3) organizations raise more money with less complexity. We're the only fundraising software offering Full Stack Fundraising — 12+ stackable components in one campaign, one URL, and one checkout — including online and silent auctions, live auctions with mobile bidding, online raffles, sweepstakes, peer-to-peer fundraising, A-Thons (walk-a-thons, read-a-thons, and more), crowdfunding, ticketing and event registration, online stores, and native livestreaming. For galas and in-person events, we provide complete fundraising event software: Fund-a-Need, Paddle Raise+, Live Display, Event Balances, and QR code check-in. RallyUp's AI Fundraising Content Generator (launched 2026) is the first of its kind in fundraising software — AI built directly into the campaign builder, not bolted on as a separate tool. With one click, it drafts item descriptions, campaign descriptions, and donor emails. No prompts. No writer's block. Pricing is built for nonprofit budgets: a Free plan with donor tipping (no platform fee, ever), a per-campaign Flex plan with no annual contract, and Enterprise options for large nonprofits. No setup fees, no subscriptions, no surprises. Every RallyUp customer gets free Done-for-You support — real fundraising experts who plan, build, optimize, or complete your campaign at no cost, typically within one business day. Since 2013, more than 55,000 nonprofits — including New York Road Runners, the American Red Cross, Make-A-Wish, and the Michael J. Fox Foundation — have raised over $1 billion on RallyUp. Powerful nonprofit fundraising results made simple.

Average Rating: 4.8/5.0

Total Reviews: 117

How Do G2 Users Rate RallyUp?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 9.2/10 (Category avg: 8.3/10)
  • Automation: 9.1/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.1/10 (Category avg: 8.4/10)

Who Is the Company Behind RallyUp?

  • Seller: Rallyup
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Tucson, Arizona
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®
  • Ownership: Steve Bernat

Who Uses This Product?

  • Who Uses This: President
  • Top Industries: Non-Profit Organization Management, Primary/Secondary Education
  • Company Size: 75% Small, 15% Medium

What Do G2 Reviewers Say About RallyUp?

AI-generated summary from verified user reviews

Pros
  • Users highly value the ease of use of RallyUp, finding it intuitive and simple for fundraising efforts.
  • Users greatly value the exceptional customer support from RallyUp, especially from team members like Katie, enhancing their experience.
  • Users commend RallyUp for its ease of use and exceptional support, making fundraising smooth and highly successful.
  • Users appreciate the helpfulness of the staff at RallyUp, who provide prompt and supportive assistance throughout the process.
  • Users praise the user-friendly interface of RallyUp, which simplifies navigation and enhances their fundraising experience.
Cons
  • Users experience confusion due to complicated purchasing processes and inconsistent reporting, complicating fundraising efforts on RallyUp.
  • Users find limited customization options in RallyUp, particularly for reporting and managing discounts, hindering flexibility.
  • Users find the time-consuming process during fundraising events frustrating, impacting efficiency and donor satisfaction.
  • Users find the process time-consuming, with complex steps complicating purchases and contributing during fundraising events.
  • Users face auction issues with complicated checkout, unclear emails, and lack of personalized links for team registration.

What Are Recent G2 Reviews of RallyUp?

What Are G2 Users Discussing About RallyUp?

Snap! Raise

Snap! Raise is the category leading group-based fundraising platform from Snap! Mobile, designed to save you time and money. Raise more with less effort, and keep you and your program safer than ever.

Average Rating: 4.7/5.0

Total Reviews: 497

How Do G2 Users Rate Snap! Raise?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 9.3/10 (Category avg: 8.3/10)
  • Automation: 9.3/10 (Category avg: 8.2/10)
  • Interaction Tracking: 9.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Snap! Raise?

Who Uses This Product?

  • Who Uses This: Teacher, Coach
  • Top Industries: Primary/Secondary Education, Sports
  • Company Size: 67% Small, 32% Medium

What Are Recent G2 Reviews of Snap! Raise?

What Are G2 Users Discussing About Snap! Raise?

Bonterra DonorDrive

Bonterra DonorDrive is enterprise peer-to-peer and online fundraising software built to help nonprofits grow participation, strengthen supporter engagement, and raise more from every campaign. Create branded, personalized fundraising experiences across walks, rides, endurance events, DIY fundraising, livestreams, and other peer-to-peer programs. What sets DonorDrive apart is the intelligence built into the platform. Bonterra Que, your AI fundraising coach, uses your organization’s own DonorDrive data to show you how campaigns are performing, surface opportunities, and recommend what your team should do next. Instead of digging through reports or relying on generic best practices, teams get timely guidance grounded in what’s actually happening across their programs.

Average Rating: 4.7/5.0

Total Reviews: 260

How Do G2 Users Rate Bonterra DonorDrive?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.6/10 (Category avg: 8.3/10)
  • Automation: 8.6/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Bonterra DonorDrive?

  • Seller: Bonterra
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Austin, United States
  • LinkedIn® Page: www.linkedin.com
    1,329 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 47% Small, 41% Medium

What Do G2 Reviewers Say About Bonterra DonorDrive?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Bonterra DonorDrive, making organization and functionality a breeze.
  • Users appreciate the top-notch customer support that provides helpful guidance and seamless integration with the product.
  • Users value the customization options in DonorDrive, enhancing event management and donor engagement effortlessly.
  • Users find DonorDrive's ease of use invaluable for organizing events, seamlessly aiding all participant roles.
  • Users appreciate the easy navigation of Bonterra DonorDrive, enabling quick access to insights and participant details.
Cons
  • Users experience a steep learning curve with Bonterra DonorDrive, needing time to adapt to its terminology and features.
  • Users find report generation cumbersome and desire easier ways to access participant and donation data.
  • Users feel that the limited customization options hinder deeper design adjustments and affect overall usability.
  • Users express disappointment over missing features, citing a lack of customization and essential upgrades after recent changes.
  • Users find DonorDrive intimidating for new members, with navigation in the Reports section being particularly challenging.

What Are Recent G2 Reviews of Bonterra DonorDrive?

What Are G2 Users Discussing About Bonterra DonorDrive?

FrontStream

FrontStream is a fundraising platform for event-driven nonprofits and schools, with integrated payment processing and corporate giving solutions for socially responsible companies. Founded in 1999 and headquartered in Claymont, Delaware, FrontStream helps organizations build confidence around the fundraising moments that matter — from charity auctions, galas, walks, golf tournaments, and peer-to-peer campaigns to online giving and year-round donor engagement. FrontStream Events is nonprofit event management and charity auction software that brings ticketing and registration, guest and table management, check-in, silent and live auctions, mobile bidding, peer-to-peer fundraising, sponsors, volunteers, and event payments into one experience for virtual, hybrid, and in-person events. FrontStream is also the company behind BiddingForGood, a charitable auction marketplace with a 2M+ bidder community that helps organizations reach bidders beyond the room and beyond their existing donor list. FrontStream Giving and FrontStream Donor Management help organizations extend engagement beyond the event through donation forms, recurring giving, donor records, giving history, segmentation, and communications. FrontStream Corporate Giving supports employee giving, payroll deductions, matching gifts, and workplace campaigns, while ApproveForGood by FrontStream helps companies manage in-kind donation and sponsorship requests that connect them with nonprofits. FrontStream Merchant Services provides integrated payment processing for donations, registrations, and event purchases, with support for reconciliation and reporting. Across its solutions, FrontStream combines technology with hands-on guidance before, during, and after the fundraiser, including onboarding, event planning guidance, and live-event support, helping organizations run stronger events, capture revenue confidently, and build momentum for what comes next. More than a platform, FrontStream is a fundraising partner.

Average Rating: 4.0/5.0

Total Reviews: 71

How Do G2 Users Rate FrontStream?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.8/10)
  • Reporting & Statistics: 8.5/10 (Category avg: 8.3/10)
  • Automation: 7.3/10 (Category avg: 8.2/10)
  • Interaction Tracking: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind FrontStream?

  • Seller: FrontStream
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Claymont, DE
  • LinkedIn® Page: www.linkedin.com
    84 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 68% Small, 24% Medium

What Do G2 Reviewers Say About FrontStream?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the excellent customer support from FrontStream, noting its significant improvement compared to previous CRMs.
  • Users highlight the ease of use of FrontStream, simplifying navigation and enhancing overall productivity.
  • Users appreciate the helpfulness of the staff at FrontStream, receiving excellent support during critical moments.
  • Users value the effective fundraising capabilities of FrontStream, successfully enhancing donor engagement and compliance.
  • Users appreciate the quick and responsive tech support, making their experience with FrontStream seamless and efficient.
Cons
  • Users find FrontStream's limited features restrict access to important participant data and hinder campaign effectiveness.
  • Users find the learning curve steep, making initial setup and usage challenging, particularly for new users.
  • Users find the missing features in FrontStream limit its usability and hinder effective management of donations.
  • Users experience auction issues with Bidding for Good, particularly in the back end's cumbersome item management process.
  • Users find the complexity of FrontStream overwhelming, especially during the initial setup and configuration process.

What Are Recent G2 Reviews of FrontStream?

Emma Stein
ES
Researched and written by Emma Stein
Updated March 4, 2025

Fundraising Topics

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Learn More About Fundraising Software

What is Fundraising Software?

Fundraising software is vital to nonprofit organizations, as it constitutes a significant percentage of nonprofit revenue. Fundraising software gives nonprofits a single source for relevant fundraising data, allowing them to focus and streamline their efforts. Solutions in this category also promote and manage various methods of fundraising, allowing organizations to launch multi-pronged campaigns. Multi-method fundraising is key to ensuring all possible demographics and methods of communication have been leveraged. Fundraising software is the central operational base for any and all fundraising strategies carried out by a specific organization.

Who Uses Fundraising Software?

Nonprofit organizations use fundraising software to raise money for their specific cause. The money is funneled toward whatever the organization needs help with, be it overhead, event costs, or something else. Within the organization, the employees tasked with fundraising utilize the software most often, though higher-level employees will use the data gathered by the software to formulate strategy and maintain an overview of fundraising operations.

What are the Different Kinds of Fundraising Software?

There are a few major types of fundraising. They differ greatly in the audiences they try to capture and the feature sets they contain.

Peer-to-peer fundraising software — Peer-to-peer solutions are the newest craze within the nonprofit space, and there is ample evidence to support the notion that it provides more opportunity for fundraising greater amounts of money. Peer-to-peer is typically included as a feature within a larger fundraising solution, but there are specific peer-to-peer platforms as well. The basic notion of peer-to-peer fundraising software is that it extends the reach of the organization. Instead of the onus being entirely on your organization to produce fundraising results, it turns your donors into advocates. These advocates will then reach out to their network in order to raise money for your organization. Peer-to-peer fundraising platforms often focus on donation events and team-based donation. This configuration allows your advocates to become team leaders and spearhead the charge to organize and get people involved in a given cause. Team members will get their own donation pages, easily created and distributed by team leaders, to promote their own fundraising efforts. The entire goal of peer-to-peer is to extend the network of actively engaged donors, thereby increasing the amount of donations your organization receives. An example in recent years was the ALS Ice Bucket Challenge, which leveraged the power of peer-to-peer fundraising to drive over $100 million in donations in a short period of time.

Text-to-give — This type of fundraising software has taken off in the past couple of years. The benefit of these solutions lies in their ease of use and the ease with which donors can give to an organization. Text-to-give solutions leverage phone service providers to facilitate an easy transaction. Nonprofits can implement text-to-give software and utilize it at events to make donation gathering easier on both sides.

Auction — Auction fundraising software is a group of fundraising solutions that facilitate the planning and management of fundraising auctions. Auctions are a great channel through which nonprofits generate large amounts of revenue, and auction-specific fundraising software allows nonprofit organizations an easy way to put on auctions more easily.

Crowdfunding – Crowdfunding fundraising software refers to applications that allow users to leverage the power of their networks to raise money. These applications provide sharing functions so campaigns can easily be shared among your network and their connections, with the hope that the campaign will pick up enough steam to go viral.

Matching gift – Matching gift fundraising software refers to applications that facilitate employer matching of the charitable contributions of employees. These programs are popular ways for companies to engage in philanthropy, support their employees’ out-of-work interests, and check some boxes off on the corporate social responsibility checklist. As a nonprofit, matching gift programs are a fantastic way to leverage corporate desire for philanthropy and to double the donation amount.

Fundraising Software Features

Fundraising software often contains, but is not limited to, the following features:

Email marketing – A key part of nonprofit fundraising over the past decade, fundraising software offers email marketing functionality to help users connect with potential donors.

Direct mail — While response rates for direct mail have slowed, fundraising software still often contains direct mail capabilities so users can track and monitor direct mail campaigns and the data that is created as a result of those campaigns.

Event planning — Event fundraising is a massive industry, and fundraising software typically provides users with features that enable them to plan fundraising events directly within the application. Fundraising events may include auctions or events like bike races, for which the entire goal is to raise money for the organization. Event planning features allow for the seamless transition from event planning to event management and donation collection.

Donor profiles – Fundraising software builds and maintains donor profiles so nonprofit organizations can have a comprehensive overview of everyone contributing to a given cause. These donor profiles include donor history, all interactions that occurred between the organization and the donor, and donor information. Your organization can use these profiles to build out donor personas, which are analogous to the buyer personas often used in marketing strategy. These personas will help your organization shape their fundraising strategy and change it up depending on the specific persona they are going after.

Campaign management – Fundraising software often contains fundraising campaign management features. These features allow users to actively manage and oversee their organization’s fundraising campaigns.

Donation portal – A donation portal gives you the ability to accept donation payments directly in the application you’re using.

Mobile-friendly – Fundraising is taking place more on mobile devices than ever before, so fundraising software vendors are offering more mobile-friendly solutions than ever before.

Interaction tracking — Fundraising software often contains interaction tracking features, which provide your organization with an overview of all interactions between a given donor and your organization. This includes donation history, so you’re able to touch base with the donor at the correct times in order to turn them into a recurring donor.

Reporting – Most fundraising software offers users fairly detailed and customizable reporting features, which employees can use to track the successes and failures of various fundraising strategies.

Recurring donations – This feature gives organizations the ability to set up consistent donations for a given donor, ensuring a constant stream of income. Recurring donations also take the onus off of the organization to reach out again and again to the donor, removing the steps necessary for a donor to consistently contribute to a cause they deem of interest.

Automation — Fundraising automation functionality allows your organization to automatically schedule email blasts and send receipts to donors. The more the system is automated, the more time your employees have to focus on value-adding tasks, like crafting strategy or planning the next viral fundraising campaign.

Other features of fundraising software: Capital Campaign Capabilities, Planning Giving Capabilities.

Many fundraising software tools will also offer the following features: