What is Fundraising Software?

Fundraising software is vital to nonprofit organizations, as it constitutes a significant percentage of nonprofit revenue. Fundraising software gives nonprofits a single source for relevant fundraising data, allowing them to focus and streamline their efforts. Solutions in this category also promote and manage various methods of fundraising, allowing organizations to launch multi-pronged campaigns. Multi-method fundraising is key to ensuring all possible demographics and methods of communication have been leveraged. Fundraising software is the central operational base for any and all fundraising strategies carried out by a specific organization.

Who Uses Fundraising Software?

Nonprofit organizations use fundraising software to raise money for their specific cause. The money is funneled toward whatever the organization needs help with, be it overhead, event costs, or something else. Within the organization, the employees tasked with fundraising utilize the software most often, though higher-level employees will use the data gathered by the software to formulate strategy and maintain an overview of fundraising operations.

What are the Different Kinds of Fundraising Software?

There are a few major types of fundraising. They differ greatly in the audiences they try to capture and the feature sets they contain. Peer-to-peer fundraising software — Peer-to-peer solutions are the newest craze within the nonprofit space, and there is ample evidence to support the notion that it provides more opportunity for fundraising greater amounts of money. Peer-to-peer is typically included as a feature within a larger fundraising solution, but there are specific peer-to-peer platforms as well. The basic notion of peer-to-peer fundraising software is that it extends the reach of the organization. Instead of the onus being entirely on your organization to produce fundraising results, it turns your donors into advocates. These advocates will then reach out to their network in order to raise money for your organization. Peer-to-peer fundraising platforms often focus on donation events and team-based donation. This configuration allows your advocates to become team leaders and spearhead the charge to organize and get people involved in a given cause. Team members will get their own donation pages, easily created and distributed by team leaders, to promote their own fundraising efforts. The entire goal of peer-to-peer is to extend the network of actively engaged donors, thereby increasing the amount of donations your organization receives. An example in recent years was the ALS Ice Bucket Challenge, which leveraged the power of peer-to-peer fundraising to drive over $100 million in donations in a short period of time. Text-to-give — This type of fundraising software has taken off in the past couple of years. The benefit of these solutions lies in their ease of use and the ease with which donors can give to an organization. Text-to-give solutions leverage phone service providers to facilitate an easy transaction. Nonprofits can implement text-to-give software and utilize it at events to make donation gathering easier on both sides. Auction — Auction fundraising software is a group of fundraising solutions that facilitate the planning and management of fundraising auctions. Auctions are a great channel through which nonprofits generate large amounts of revenue, and auction-specific fundraising software allows nonprofit organizations an easy way to put on auctions more easily. Crowdfunding – Crowdfunding fundraising software refers to applications that allow users to leverage the power of their networks to raise money. These applications provide sharing functions so campaigns can easily be shared among your network and their connections, with the hope that the campaign will pick up enough steam to go viral. Matching gift – Matching gift fundraising software refers to applications that facilitate employer matching of the charitable contributions of employees. These programs are popular ways for companies to engage in philanthropy, support their employees’ out-of-work interests, and check some boxes off on the corporate social responsibility checklist. As a nonprofit, matching gift programs are a fantastic way to leverage corporate desire for philanthropy and to double the donation amount.

Best Fundraising Software with Matching Gift Capabilities

Donorbox

Donorbox is an all-in-one fundraising platform designed to help nonprofits overcome key challenges like donor drop-off, limited resources, and the need for sustainable growth. With fast, easy-to-use donation forms, an AI-powered CRM, and seamless in-person giving options like Donorbox Live™ Kiosk, we empower organizations to maximize donations, build lasting donor relationships, and streamline their fundraising efforts – online and on-location. Join 100K+ nonprofits who trust Donorbox to grow their impact and sustain their mission.

Average Rating: 4.6/5.0

Total Reviews: 1,524

How Do G2 Users Rate Donorbox?

Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.8/10)
Reporting & Statistics: 8.4/10 (Category avg: 8.2/10)
Automation: 8.4/10 (Category avg: 8.2/10)
Interaction Tracking: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Donorbox?

Seller: Donorbox
Company Website:
Year Founded: 2014
HQ Location: Arlington County, Virginia
Twitter: @Donorbox
6,037 Twitter followers
LinkedIn® Page: www.linkedin.com
155 employees on LinkedIn®

Who Uses This Product?

Who Uses This: Executive Director, Director
Top Industries: Non-Profit Organization Management, Religious Institutions
Company Size: 86% Small, 3% Medium

What Do G2 Reviewers Say About Donorbox?

AI-generated summary from verified user reviews

Pros

Users enjoy the ease of use of Donorbox, making online donations and setup quick and simple.
Users love the easy setup of Donorbox, allowing for quick and efficient fundraising campaign creation.
Users highlight the setup ease of Donorbox, enabling quick integration and efficient fundraising in minutes.
Users appreciate the easy setup and cost-effectiveness of Donorbox, making it ideal for volunteer-run organizations.
Users appreciate the low fees and quick setup of Donorbox, which simplifies fundraising and facilitates effective campaigns.

Cons

Users are frustrated with high fees that reduce the donations received by their nonprofits significantly.
Users express concern over transaction fees that reduce the impact of their donations, especially for smaller amounts.
Users feel that the pricing issues for integrations and premium features may be excessive for small-scale fundraisers.
Users express frustration with payment issues, citing fees and the need for multiple accounts for processing donations.
Users feel that the limited customization options hinder their ability to tailor Donorbox to their needs effectively.

What Are Recent G2 Reviews of Donorbox?

"Effortless Fundraising with User-Friendly Dashboard"

Rating: 4.0/5.0 stars

— EL MOSTAPHA E.

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"Clear, Accessible Donation Tool with Smooth Squarespace Integration"

Rating: 4.0/5.0 stars

— Elisabeth H.

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What Are G2 Users Discussing About Donorbox?

Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)

1) At Salesforce.org, we believe technology when used for good can change the world. It is the most powerful equalizer of our time, providing access to data, knowledge, and above all, connections. Salesforce.org (http://salesforce.org/) offers solutions built on the Salesforce platform, designed for the needs of nonprofits, educational institutions, and foundations. As a social enterprise, the more missions our technology supports, the more we’re able to invest back into innovation and communities, creating an endless circle of good. 2) The Nonprofit Cloud offers nonprofits solutions in: * Fundraising * Reporting and Analytics * Income Management * Donor Engagement * Donation Management * Marketing Communications and Engagement * Personalized Journeys * Marketing Automation * Community Portals * Attribution & AI * Program Management and Service Delivery * Program Delivery * Grants Management * Impact Measurement * Volunteer Management * Advocacy * Hotline/Helpline Management * Case Management * Project Management * Salesforce.org (http://salesforce.org/) also offers Foundations and grantmaking nonprofits outbound grants management solutions. 3) The Nonprofit Cloud has solutions to help you manage and deliver your programs and services, raise more funds, engage more effectively with your stakeholders, and understand and share your impact all on a single technology platform. And you don't have to go it alone. Nonprofits have unique technology needs so Salesforce.org (http://salesforce.org/) offers Success Services for: * Always-on expertise: learn from the people who know Salesforce best * Data-driven insights: plan your strategic roadmap * Design-led innovation: create experiences that delight your constituents We also have an incredible ecosystem of implementation partners with subject matter expertise to help you get your system configured right the first time and up and running quickly and effectively. Nonprofits everywhere are choosing the #1 CRM platform over Salesforce competitors like never before. Join them. * 89% of Salesforce.org customers say Salesforce has helped improve their ability to achieve their mission * +49% faster response to constituents * +24% donor retention * -32% service and support costs * -17% cost per dollar raised

Average Rating: 4.1/5.0

Total Reviews: 82

How Do G2 Users Rate Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.8/10)
Reporting & Statistics: 9.1/10 (Category avg: 8.2/10)
Automation: 7.8/10 (Category avg: 8.2/10)
Interaction Tracking: 9.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

Seller: Salesforce
Year Founded: 1999
HQ Location: San Francisco, CA
Twitter: @salesforce
579,511 Twitter followers
LinkedIn® Page: www.linkedin.com
89,711 employees on LinkedIn®
Ownership: NYSE:CRM

Who Uses This Product?

Top Industries: Non-Profit Organization Management
Company Size: 62% Small, 34% Medium

What Do G2 Reviewers Say About Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

AI-generated summary from verified user reviews

Pros

Users value the customizability of Agentforce Nonprofit, enhancing fundraising and program management with tailored features.
Users value the customization capabilities of Agentforce Nonprofit, enhancing fundraising and program management efficiency.
Users value the customizability and extensive features of Agentforce Nonprofit, enhancing fundraising and program management.
Users appreciate the customizable CRM integration of Agentforce Nonprofit, enhancing program management and transaction efficiency.
Users value the robust data storage of Agentforce Nonprofit, facilitating easy information retrieval and access.

Cons

Users find the confusing terminology challenging when managing data, though training improves their experience.
Users find it takes time to acclimate due to the difficult learning curve compared to other Salesforce products.
Users find the difficult learning curve challenging as it differs from other Salesforce products.
Users find the product expensive due to aggressive billing and subpar customer service and implementation issues.
Users find the high fees and aggressive billing process a significant drawback of Agentforce Nonprofit.

What Are Recent G2 Reviews of Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

"A Win-Win Start: 10 Free Licenses to Try Before You Invest"

Rating: 5.0/5.0 stars

— Verified User in Pharmaceuticals

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"Effortless Donation and Volunteer Tracking"

Rating: 5.0/5.0 stars

— Julio E. R.

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What Are G2 Users Discussing About Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

Virtuous CRM+

Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work. Key Capabilities: - Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships. - Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection. - Automated workflows and task assignments to trigger personalized emails, calls, texts, and actions based on real-time donor behavior. - Integrated email, SMS, and online giving tools to simplify multichannel communication and keep donor journeys consistent and relevant. - Dynamic segmentation powered by real-time data to help teams deliver targeted campaigns that drive stronger results. - Advanced reporting and operational tools to analyze trends, monitor KPIs, and support finance, development, and leadership needs. Seamless Integration With Other Virtuous Products: - Frictionless online giving experiences using Virtuous Raise to increase conversions, recurring gifts, and average gift size. - AI-powered donor profile enrichment using Virtuous Insights to identify high-potential donors. - Enterprise-grade reporting using Virtuous Analytics to forecast performance and inform strategic decisions. - Event and volunteer management using Virtuous Volunteer to unify giving and service data. - AI-generated outreach using Virtuous Momentum to accelerate personalized communication. Nonprofits Using Virtuous CRM+ Have Seen: - 12% increase in donor retention - 0% increase in average gift size - 20% decrease in administrative time Virtuous CRM+ helps nonprofits build deeper donor relationships, automate what matters most, and grow generosity with clarity and confidence.

Average Rating: 4.3/5.0

Total Reviews: 280

How Do G2 Users Rate Virtuous CRM+?

Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.8/10)
Reporting & Statistics: 8.0/10 (Category avg: 8.2/10)
Automation: 8.3/10 (Category avg: 8.2/10)
Interaction Tracking: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Virtuous CRM+?

Seller: Virtuous
Company Website:
Year Founded: 2014
HQ Location: Phoenix, AZ
Twitter: @VirtuousCRM
892 Twitter followers
LinkedIn® Page: www.linkedin.com
204 employees on LinkedIn®

Who Uses This Product?

Who Uses This: Director of Development
Top Industries: Non-Profit Organization Management, Religious Institutions
Company Size: 63% Small, 35% Medium

What Do G2 Reviewers Say About Virtuous CRM+?

AI-generated summary from verified user reviews

Pros

Users value the intuitive interface of Virtuous CRM+, making it easy to navigate and manage tasks.
Users value the intuitive interface of Virtuous CRM+, making it easy and efficient to navigate and use.
Users value the knowledgeable and helpful customer support of Virtuous CRM+, enhancing their experience and efficiency.
Users love the easy integrations of Virtuous CRM+, streamlining their work for email marketing and event tracking.
Users love the intuitive email marketing features of Virtuous CRM+, streamlining their outreach and donor engagement effortlessly.

Cons

Users find Virtuous CRM+ expensive for small enterprises, albeit acknowledging its overall quality and effectiveness.
Users find form design issues limit practicality for information collection and desire more customization options.
Users note integration issues with Virtuous CRM+, impacting functionality despite some helpful event capabilities.
Users wish for more customization options in forms to enhance their experience with Virtuous CRM+.
Users find that payment issues with forms often hinder effective information collection and payment processing.

What Are Recent G2 Reviews of Virtuous CRM+?

"Complete CRM that meets our day to day needs and is easy to use"

Rating: 5.0/5.0 stars

— Sue R.

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"The Most Comprehensive CRM for Unifying Projects and Donors"

Rating: 5.0/5.0 stars

— Clark B.

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What Are G2 Users Discussing About Virtuous CRM+?

What is Virtuous used for?

DonorView

DonorView is a cloud-based nonprofit management solution that caters to the diverse needs of nonprofit organizations. It offers a comprehensive suite of features, including online donation processing, event management, volunteer tracking, email marketing, and more. With its intuitive interface, users can efficiently manage events, engage donors, and run targeted campaigns, all from one centralized platform. DonorView empowers nonprofits to streamline their operations and maximize their impact. By automating tasks such as donation processing and volunteer tracking, organizations can save time and resources, allowing them to focus more on their mission and less on administrative burdens. DonorView provides customizable reporting and data-driven insights, enabling organizations to make informed decisions and optimize their strategies for greater effectiveness. With DonorView, nonprofits can say goodbye to administrative headaches and hello to streamlined operations. Whether it's managing events, cultivating donor relationships, or launching fundraising campaigns, DonorView provides the tools and support needed for nonprofits of all sizes to thrive and make a lasting difference in their communities.

Average Rating: 3.9/5.0

Total Reviews: 31

How Do G2 Users Rate DonorView?

Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.8/10)
Reporting & Statistics: 9.8/10 (Category avg: 8.2/10)
Automation: 9.0/10 (Category avg: 8.2/10)
Interaction Tracking: 9.5/10 (Category avg: 8.4/10)

Who Is the Company Behind DonorView?

Seller: ConnectedView
HQ Location: Marlborough, MA
Twitter: @ConnectedView
96 Twitter followers
LinkedIn® Page: www.linkedin.com
3 employees on LinkedIn®

Who Uses This Product?

Top Industries: Non-Profit Organization Management
Company Size: 90% Small, 10% Medium

What Do G2 Reviewers Say About DonorView?

AI-generated summary from verified user reviews

Pros

Users find the affordability of DonorView excellent for an all-in-one solution, despite the three-year contract.
Users find the affordable all-in-one solution of DonorView to be great value for their needs.
Users value the cost-effectiveness of the all-in-one solution, although a three-year contract is required.
Users appreciate the prompt and helpful customer support from DonorView, making onboarding and issue resolution smooth.
Users find DonorView incredibly easy to use, appreciating its intuitive spreadsheet-like interface for seamless navigation.

Cons

Users express frustration over the lack of event management features and poor support, impacting donor experiences significantly.
Users are frustrated with the auction issues in DonorView, leading to donor dissatisfaction and poor support experiences.
Users find difficult learning due to the need for self-direction amidst a busy schedule, despite helpful resources.
Users express frustration with inefficient donation management due to slow performance and lack of reliable support.
Users find DonorView expensive, particularly due to poor support and significant performance issues impacting donor engagement.

What Are Recent G2 Reviews of DonorView?

"Great support from a great team!"

Rating: 5.0/5.0 stars

— Elise D.

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"DonorView is easy to use and simple to get started with."

Rating: 5.0/5.0 stars

— Jeff M.

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Product	Best for	User Review
Givebutter 4.7/5(2,213)	Multi-channel fundraising with donor-covered fees	"Easy-to-Use Interface, Strong Support, and Helpful Donor Relationship Tracking"
Donorbox 4.6/5(1,529)	Embedded donation forms with recurring gift automation	"Effortless Fundraising with User-Friendly Dashboard"
Zeffy 4.9/5(2,580)	Fee-free donation processing with automated receipting	"Simple, All-in-One Platform with Fabulous Support for Small Nonprofits"
Agentforce Nonprofit... 4.1/5(87)	Donor tracking with Salesforce-native customization	"Effortless Donation and Volunteer Tracking"
Bloomerang CRM 4.6/5(921)	Donor retention tracking with engagement scoring	"All-in-One Database with an Exceptionally Helpful Bloomerang AI Assistant"
Bonterra Network for Good 4.6/5(418)	Donor management with integrated email and video acknowledgments	"Amazing for Small Nonprofits: Great Filters, QuickBooks Integration, and Helpful Support"
Bonterra OneCause 4.7/5(514)	Event-based fundraising with mobile bidding	"Amazing Event Support and Onsite Coordination"
Bloomerang Fundraising,... 4.7/5(277)	Peer-to-peer fundraising with Bloomerang integration	"Better then we expected"
FreeWill 4.9/5(18)	Planned giving programs without dedicated staff	"It just works!"

How Many Fundraising Software Products Does G2 Track?

Category Stats (Sep 2026)

How Does G2 Rank Fundraising Software Products?

G2 Grid® for Fundraising Software

Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)

How Do G2 Users Rate Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

Who Is the Company Behind Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

Who Uses This Product?

What Do G2 Reviewers Say About Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

Pros

Cons

What Are Recent G2 Reviews of Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

What Are G2 Users Discussing About Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)?

Virtuous CRM+

How Do G2 Users Rate Virtuous CRM+?

Who Is the Company Behind Virtuous CRM+?

Who Uses This Product?

What Do G2 Reviewers Say About Virtuous CRM+?

Pros

Cons

What Are Recent G2 Reviews of Virtuous CRM+?

What Are G2 Users Discussing About Virtuous CRM+?

DonorView

How Do G2 Users Rate DonorView?

Who Is the Company Behind DonorView?

Who Uses This Product?

What Do G2 Reviewers Say About DonorView?

Pros

Cons

What Are Recent G2 Reviews of DonorView?

What Are G2 Users Discussing About DonorView?