# Best Email Template Builder Software with All-in-One Marketing Platform Capabilities

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Email template builder software offers users templates for creating business emails. These solutions typically offer templates that are premade and intended for certain industries or designed with specific themes. Email template builder solutions should also offer users the ability to build their own reusable email template. These templates are built with a simple drag-and-drop HTML editor. Whether it is built from scratch or premade, users can edit these templates to ensure they fit their business’ needs. Some solutions may offer analytics capabilities so that users can see how their campaigns perform.

Email template builder software can be offered as a standalone solution, which integrates with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), or it can be offered as a feature or capability within email marketing or marketing automation platforms. These solutions are commonly utilized by marketing teams, who can use email template builder software to create attractive email newsletters, even if they don’t have any coding experience.

To qualify for inclusion in the Email Template Builder category, a product must:

- Allow users to create their own reusable email templates
- Come with premade, reusable email templates
- Allow users to adjust text and themes on the templates





## Category Overview

**Total Products under this Category:** 152


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 48,100+ Authentic Reviews
- 152+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
  We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 7,173

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Integrations:** 7.9/10 (Category avg: 8.5/10)
- **Analytics:** 8.6/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,254 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Owner
  - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
  - **Company Size:** 70% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1059 reviews)
- Easy Creation (495 reviews)
- Email Marketing (490 reviews)
- Simple (457 reviews)
- Helpful (418 reviews)

**Cons:**

- Missing Features (286 reviews)
- Limited Customization (255 reviews)
- Limited Features (254 reviews)
- Limited Templates (210 reviews)
- Layout Issues (183 reviews)

  ### 2. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 14,107

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Integrations:** 7.8/10 (Category avg: 8.5/10)
- **Analytics:** 7.8/10 (Category avg: 8.3/10)
- **Shareable Link:** 7.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign)
- **Company Website:** https://www.activecampaign.com
- **Year Founded:** 2003
- **HQ Location:** Chicago, IL
- **Twitter:** @ActiveCampaign (13,223 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (857 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 92% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (848 reviews)
- Automation (787 reviews)
- Automation Features (654 reviews)
- Automations (621 reviews)
- Features (574 reviews)

**Cons:**

- Learning Curve (419 reviews)
- Expensive (403 reviews)
- Missing Features (388 reviews)
- Limited Features (294 reviews)
- Not Intuitive (280 reviews)

  ### 3. [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,279

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Integrations:** 8.8/10 (Category avg: 8.5/10)
- **Analytics:** 8.7/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** https://www.klaviyo.com/
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo (21,847 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2908815/ (2,837 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 81% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (160 reviews)
- Email Marketing (123 reviews)
- Easy Integration (81 reviews)
- Integrations (81 reviews)
- Automation (79 reviews)

**Cons:**

- Expensive (69 reviews)
- Missing Features (56 reviews)
- Learning Curve (55 reviews)
- Poor Customer Support (40 reviews)
- Limited Features (37 reviews)

  ### 4. [Omnisend](https://www.g2.com/products/omnisend/reviews)
  Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,135

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.6/10 (Category avg: 8.5/10)
- **Analytics:** 8.7/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend)
- **Company Website:** https://www.omnisend.com/
- **Year Founded:** 2014
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @omnisend (3,892 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2529056 (256 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 87% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (202 reviews)
- Helpful (115 reviews)
- Customer Support (109 reviews)
- Email Marketing (108 reviews)
- Automation (98 reviews)

**Cons:**

- Limited Features (60 reviews)
- Missing Features (60 reviews)
- Expensive (40 reviews)
- Limited Customization (33 reviews)
- Limited Templates (33 reviews)

  ### 5. [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)
  ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to scale their engagements across channels effectively while cultivating enduring customer loyalty through every step of the customer journey. The platform is built around two core components. The Omnichannel Customer Engagement solution enables retailers to manage and execute marketing campaigns across multiple built-in messaging channels, ensuring consistency and relevance in every customer interaction. Our powerful Customer Data Platform (CDP) collects, analyzes, and uses customer data to create automated, personalized experiences at scale. Together, these components provide a comprehensive solution for retailers looking to build meaningful, lasting relationships with their audience. The ContactPigeon suite offers a robust set of features, including: • Automated customer journey orchestration that ensures a cohesive and seamless experience across all touchpoints and channels • Built-in messaging channels and campaign manager that covers email, mobile (sms / WhatsApp / Viber), push notifications, pop-ups, forms, chatbot, and direct mails • BI tools for real-time analytics and customizable dashboards for deep insights into customer behavior and campaign performance • AI-driven product recommendations and RFM analysis to enhance the shopping experience and predict the at-risk customers • Advanced customer segmentation and clustering capabilities to segment your audience effectively, enabling targeted marketing that resonates with specific groups


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 277

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Integrations:** 9.5/10 (Category avg: 8.5/10)
- **Analytics:** 9.4/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [ContactPigeon](https://www.g2.com/sellers/contactpigeon)
- **Company Website:** https://www.contactpigeon.com
- **Year Founded:** 2014
- **HQ Location:** Athens, Greece
- **Twitter:** @ContactPigeon (458 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10507750/ (32 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Director
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 62% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Automation Efficiency (69 reviews)
- Automation (65 reviews)
- Customer Engagement (49 reviews)
- Email Marketing (42 reviews)
- Features Variety (42 reviews)

**Cons:**

- Learning Curve (18 reviews)
- Slow Performance (16 reviews)
- Slow Loading (14 reviews)
- High Complexity (10 reviews)
- Difficulty (9 reviews)

  ### 6. [Moosend](https://www.g2.com/products/moosend/reviews)
  Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates, automation recipes, and AI Writer, users can set up their campaigns right away. And they can rest assured emails will reach the inbox as Moosend scores a 98% deliverability rate. They can also use advanced features like Audience Discovery to get smart segments based on customer behavior, transactional emails to send important updates at the right time, and custom reports to track the numbers they need. Users can pick a pricing plan that works for them. Or, create a custom plan with add-ons of their choice. No matter their plan, they can reach the support team through email or chat and get advice on how to optimize their campaigns. Finally, Moosend is GDPR and ISO-27001 compliant and follows all the latest security standards to guarantee customer data remains safe. Try Moosend's core features for free: https://moosend.com/register/ Get a Custom Quote: https://moosend.com/contact-us/sales/


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 711

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 9.1/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,254 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 82% Small-Business, 13% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (27 reviews)
- Customer Support (16 reviews)
- Easy Creation (16 reviews)
- User-Friendly Interface (15 reviews)
- Email Marketing (13 reviews)

**Cons:**

- Poor Customer Support (6 reviews)
- Learning Curve (5 reviews)
- Limited Features (5 reviews)
- Limited Templates (5 reviews)
- Missing Features (5 reviews)

  ### 7. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)
  Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 932

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Integrations:** 7.8/10 (Category avg: 8.5/10)
- **Analytics:** 8.7/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,254 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 81% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (56 reviews)
- Email Marketing (42 reviews)
- Automation (35 reviews)
- Automation Features (28 reviews)
- Easy Creation (28 reviews)

**Cons:**

- Limited Customization (24 reviews)
- Missing Features (24 reviews)
- Limited Features (22 reviews)
- Editing Issues (13 reviews)
- Email Management (13 reviews)

  ### 8. [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews)
  Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to enhance their communication with subscribers through visually appealing and personalized emails. By focusing on user-friendly features, Campaign Monitor empowers individuals and teams to effectively engage their audience and drive conversions without needing extensive technical skills. This email marketing platform is particularly beneficial for small to medium-sized businesses, non-profits, marketing agencies, IT agencies, and marketing teams that prioritize building strong relationships with their subscribers. With its intuitive interface and robust functionality, Campaign Monitor caters to a diverse range of users, from those just starting in email marketing to seasoned professionals looking for efficient ways to streamline their campaigns. The platform's design is centered around making email marketing accessible, enabling users to focus on crafting compelling messages rather than getting bogged down by technical complexities. Key features of Campaign Monitor include a library of beautiful email templates, a drag-and-drop email builder, and engagement-based segmentation tools. The pre-designed templates allow users to create visually striking emails that reflect their brand identity, while the drag-and-drop builder simplifies the process of customizing layouts and content. This means that even users with minimal design experience can produce professional-quality emails that resonate with their audience. Engagement-based segmentation further enhances the effectiveness of campaigns by allowing marketers to tailor their content based on subscriber behavior and preferences, ensuring that the right message reaches the right audience at the right time. In addition to these features, Campaign Monitor offers comprehensive analytics and reporting tools that provide insights into campaign performance. Users can track open rates, click-through rates, and other key metrics, enabling them to refine their strategies and improve future campaigns. This data-driven approach helps marketers understand what resonates with their audience, allowing for continuous improvement and increased engagement over time. Overall, Campaign Monitor by Marigold stands out in the email marketing category by combining ease of use with powerful features that facilitate effective communication. Its focus on personalization, design, and analytics makes it a valuable tool for any organization looking to enhance its email marketing efforts and foster lasting relationships with subscribers.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 696

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 8.8/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Marigold](https://www.g2.com/sellers/marigold-a8361ce6-777b-44ee-9300-b69d5ed350d6)
- **Company Website:** https://meetmarigold.com/
- **Year Founded:** 2017
- **HQ Location:** Nashville, US
- **LinkedIn® Page:** https://www.linkedin.com/company/meet-marigold (1,041 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 55% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (21 reviews)
- User-Friendly (15 reviews)
- Easy Setup (13 reviews)
- Easy Creation (11 reviews)
- Intuitive (11 reviews)

**Cons:**

- Missing Features (11 reviews)
- Email Issues (7 reviews)
- Email Management (5 reviews)
- Campaign Issues (3 reviews)
- Limited Features (3 reviews)

  ### 9. [MailerLite](https://www.g2.com/products/mailerlite/reviews)
  MailerLite: Advanced email marketing tools. Effortless execution.  MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow their audience and boost revenue—quickly, effortlessly and on their terms. Capture leads in style Build on-brand landing pages, websites, forms, and pop-ups that earn subscribers. Choose from over 150+ pixel perfect templates that are fully customizable with an intuitive Drag and drop builder. Or whip up landing pages, copy, and images with some AI magic. 🪄 Monetize your expertise with 0% commission  Sell newsletters, digital products, and 1-1 or group bookings without giving us a cut of your revenue. Kick the "Frankenstein" tech stack to the curb; manage your high-ticket coaching, scheduling, and payments natively in one place. You can even integrate your ecommerce store to track sales and turn subscribers into customers. Automate the client journey Explode engagement with multi-trigger automations and segmentation. With Bookings, you can automate the entire nurture process—from calendar syncing (Google/Outlook) to triggering tailored email sequences the moment a session is booked. Use Deliver by Timezone to ensure your messages land exactly when clients are most likely to open them. Data you can make decisions with  Get full visibility with reports on clicks, opens, and revenue. Nerd out with A/B and multivariate testing on emails and landing pages to find winning combos and improve performance with every test. Try everything MailerLite has to offer with a 14-day free trial. Our award-winning support team is here to help!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,084

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 8.9/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [MailerLite](https://www.g2.com/sellers/mailerlite)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, CA
- **Twitter:** @mailerlite (8,732 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mailerlite-international/ (164 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Writing and Editing
  - **Company Size:** 91% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (70 reviews)
- Customer Support (61 reviews)
- Helpful (32 reviews)
- Affordable (31 reviews)
- Features (30 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Difficulty (17 reviews)
- Missing Features (17 reviews)
- Poor Customer Support (17 reviews)
- Email Issues (15 reviews)

  ### 10. [GetResponse](https://www.g2.com/products/getresponse/reviews)
  GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 1,094

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 8.6/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** https://www.getresponse.com/
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse (54,351 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1063383/ (432 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 78% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (59 reviews)
- Customer Support (58 reviews)
- Helpful (39 reviews)
- Features (34 reviews)
- Email Marketing (32 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Expensive (16 reviews)
- Missing Features (16 reviews)
- Limited Features (14 reviews)
- Pricing Issues (13 reviews)

  ### 11. [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews)
  Zoho Campaigns is a leading email marketing software that helps businesses create and manage email campaigns, automate repetitive marketing tasks, and gain real-time insights into campaign performance. Available as both a web-based and mobile application, Zoho Campaigns integrates with other applications in your existing software ecosystem, aligning effortlessly with your workflow. Rest assured that by using Zoho Campaigns, you can communicate with your customers worry-free, as our platform ensures full compliance with email marketing laws and regulations. With our robust feature, dedicated customer support, and competitive pricing, we have enabled thousands of businesses worldwide to connect, engage, and expand their audience. Join the ranks of our satisfied users, including Zoho itself, and harness the power of Zoho Campaigns for your email marketing needs. To know further, visit, https://www.zoho.com/campaigns/    If you want to give the product a try, sign up for a free account, https://www.zoho.com/campaigns/signup.html


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 949

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 8.6/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,251 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 79% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (33 reviews)
- Automation (24 reviews)
- Email Marketing (20 reviews)
- Automation AI (17 reviews)
- CRM Integration (16 reviews)

**Cons:**

- Limited Features (18 reviews)
- Template Limitations (14 reviews)
- Learning Curve (10 reviews)
- Missing Features (10 reviews)
- Outdated Design (10 reviews)

  ### 12. [Mailjet](https://www.g2.com/products/mailjet/reviews)
  With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletters and automations, while developers power high-volume transactional email via robust APIs and SMTP relay. Collaborative editing, templates, and approval flows keep teams fast and consistent; advanced segmentation, A/B testing, and analytics drive growth with every send. Built in Europe with privacy-first hosting options, Mailjet helps you reach the inbox at scale without compromising compliance. Connect easily to your stack with native integrations for ecommerce, CRM, and data tools. More than 100,000 customers globally trust Mailjet to deliver critical messages and campaigns. Choose one platform that brings marketers and developers together.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 171

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10)
- **Integrations:** 9.3/10 (Category avg: 8.5/10)
- **Analytics:** 9.3/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Sinch](https://www.g2.com/sellers/sinch)
- **Year Founded:** 2008
- **HQ Location:** Stockholm, Sweden
- **Twitter:** @wearesinch (3,654 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sinch (4,319 employees on LinkedIn®)
- **Ownership:** SINCH.ST

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 72% Small-Business, 21% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Automation AI (5 reviews)
- Easy Creation (4 reviews)
- Affordable (3 reviews)
- Automation (3 reviews)

**Cons:**

- Limited Templates (4 reviews)
- Limitations (3 reviews)
- Limited Customization (3 reviews)
- Limited Options (3 reviews)
- Missing Features (3 reviews)

  ### 13. [Enginemailer](https://www.g2.com/products/enginemailer/reviews)
  Enginemailer is your all-in-one cloud email solution, offering marketing, transactional, and automation needs. With the ability to support unlimited subscribers, it offers a range of powerful features, including intuitive drag-and-drop tools, insightful analytics, and complete APIs for seamless integration. Our platform is perfect for individuals, small and medium businesses, and large enterprises striving to enhance their customer engagement. Enginemailer delivers an enterprise-grade solution characterised by exceptional reliability, robust security, and effortless scalability, enabling businesses to connect with their audience effectively. Key Features and Benefits: 1. Expand Your Subscriber Base: Effortlessly manage your contacts with intelligent import tools and organise subscribers into targeted groups using category segmentation. Our automated email cleansing feature ensures a healthy list by verifying and cleaning up email addresses, helping to minimise bounce rates. Additionally, capture leads efficiently with integrated landing pages, forms and an AI-powered card scanner, which converts physical business cards into subscribers instantly. 2. Craft Engaging Newsletters: Create beautiful, professional emails using our ready-made templates and intuitive drag-and-drop editor. With the AI content generator, you can produce compelling email copy tailored to your audience in just a few clicks. Enjoy mobile responsiveness, guaranteeing your emails deliver a great experience and performance across all devices. 3. Intelligent Audience Targeting: Leverage advanced targeting options and A/B testing to ensure your message reaches the right audience, enhancing open rates and conversions. Autoresponders automate your engagement strategy based on subscriber actions, allowing for nurturing relationships without manual effort. Plus, API-triggered emails enable seamless integration with other systems, streamlining your communications. 4. Understand Your Audience's Preferences: Access valuable insights into your email performance through integrated analytics, tracking key metrics like open rates, click-through rates, and overall engagement. Stay proactive by monitoring delivery failures and refining your strategy based on subscriber interests for ongoing improvement. 5. Seamless Integration with 8,000+ Apps: Connect with your favourite tools via Zapier, Make, n8n and Pabbly – giving you endless automation possibilities without the need for heavy development work. From syncing contact data to triggering emails based on user actions, integrations help streamline your workflow. 6. Reach Customers on WhatsApp: Extend your communication beyond email with WhatsApp marketing campaigns, all managed within Enginemailer. Send broadcast campaigns using approved templates and reach customers instantly on a high-engagement channel. With a simple campaign workflow and centralised management, WhatsApp becomes a natural extension of your marketing strategy.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Integrations:** 8.8/10 (Category avg: 8.5/10)
- **Analytics:** 9.0/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Enginemailer](https://www.g2.com/sellers/enginemailer)
- **Company Website:** https://www.enginemailer.com/
- **Year Founded:** 1998
- **HQ Location:** Petaling Jaya, Selangor
- **Twitter:** @enginemailer (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/enginemailer (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 81% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (11 reviews)
- Reliability (7 reviews)
- Simple (6 reviews)
- Customer Support (5 reviews)
- User-Friendly Interface (5 reviews)

**Cons:**

- Lack of Integrations (2 reviews)
- Poor Mobile Experience (2 reviews)
- Tool Limitations (2 reviews)
- Automation Difficulty (1 reviews)
- Dashboard Issues (1 reviews)

  ### 14. [Upland Adestra](https://www.g2.com/products/upland-adestra/reviews)
  Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 97

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Integrations:** 8.3/10 (Category avg: 8.5/10)
- **Analytics:** 8.5/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.6/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Upland Software](https://www.g2.com/sellers/upland-software)
- **Year Founded:** 2010
- **HQ Location:** Austin, TX
- **LinkedIn® Page:** https://www.linkedin.com/company/3139095/ (828 employees on LinkedIn®)
- **Ownership:** NASDAQ:UPLD
- **Total Revenue (USD mm):** $291

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 50% Small-Business, 43% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Automation (9 reviews)
- Email Campaigns (9 reviews)
- Automation AI (8 reviews)
- Email Marketing (8 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Intuitiveness (4 reviews)
- Missing Features (4 reviews)
- Not Intuitive (4 reviews)
- Difficult Navigation (3 reviews)

  ### 15. [Twilio SendGrid Email Marketing Campaigns](https://www.g2.com/products/twilio-sendgrid-email-marketing-campaigns/reviews)
  Simplify the way that you drive customers engagement and achieve your business goals with SendGrid Marketing Campaigns! Enjoy powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and industry-leading deliverability—all powered by the leading email service provider trusted by over [80,000 customers](https://sendgrid.com/customers/?extID=128039&channel=sponsorship&camp=review-sites&pub=g2crowd&place=profile&creative=mc&utm_medium=sponsorship&utm_source=g2crowd) globally, including Airbnb, Spotify and Uber. We help marketers like you send with confidence by providing: :: MORE EFFICIENT EMAIL BUILDING Our campaign building process is free from frustrating, rigid step-by-step wizards that slow you down. Choose-your-path editing options save you time, whether you prefer code, design or a mix of both. The result? More time to focus on what matters most to your marketing goals. :: EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION Sending relevant, personalized email that drives results is easier than ever. Our intuitive, clean UI makes it clear who you’re targeting, and personalizing campaign subject lines and content is as easy as dreaming up the custom fields you want to import. :: INTUITIVE, IMPACTFUL EMAIL TESTING Make smart, data-driven decisions without getting lost in data overload. We bring the most important campaign stats front and center so you can quickly gauge performance and iterate When it’s time to dig deeper, take advantage of robust email activity data, inbox and geography insights and more. :: PROVEN DELIVERABILITY & SCALE Choosing Marketing Campaigns means choosing the proven scale, deliverability and expertise of SendGrid. Getting your messages to the inbox is at the core of everything we do; it’s why we’re trusted by today’s fastest growing brands. Upgrade to 24/7 support and expert services to bring your email program to new heights.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 309

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.0/10 (Category avg: 8.5/10)
- **Analytics:** 7.9/10 (Category avg: 8.3/10)
- **Shareable Link:** 7.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Twilio](https://www.g2.com/sellers/twilio)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @twilio (81,550 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/twilio-inc-/ (6,627 employees on LinkedIn®)
- **Ownership:** NYSE: TWLO

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 67% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Easy Creation (6 reviews)
- Email Campaigns (6 reviews)
- Email Marketing (6 reviews)
- Intuitive (4 reviews)

**Cons:**

- Missing Features (4 reviews)
- Email Functionality (3 reviews)
- Expensive (3 reviews)
- Limited Features (3 reviews)
- Unclear Information (3 reviews)

  ### 16. [Rejoiner](https://www.g2.com/products/rejoiner/reviews)
  Ecommerce email marketing software powered by experts you can count on 24x7. Other email platforms force you to DIY, engage an agency, or hire more full-time staff. Rejoiner comes with email experts who embed with your marketing team. Reduce overhead, execute faster, and grow more profitably. Email marketing for ecommerce—it’s all we do.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 33

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Integrations:** 9.4/10 (Category avg: 8.5/10)
- **Analytics:** 8.9/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Rejoiner](https://www.g2.com/sellers/rejoiner)
- **Year Founded:** 2011
- **HQ Location:** Newport, Rhode Island
- **Twitter:** @rejoinerapp (4 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2916090/ (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Consumer Goods
  - **Company Size:** 55% Small-Business, 42% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (6 reviews)
- Ease of Use (4 reviews)
- Detailed Analysis (2 reviews)
- Email Campaigns (2 reviews)
- Email Marketing (2 reviews)

**Cons:**

- Delays (1 reviews)
- Email Management (1 reviews)
- Expensive (1 reviews)
- High Subscription Costs (1 reviews)
- Learning Curve (1 reviews)

  ### 17. [Drip](https://www.g2.com/products/drip/reviews)
  Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 462

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Integrations:** 8.6/10 (Category avg: 8.5/10)
- **Analytics:** 8.1/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Drip](https://www.g2.com/sellers/drip)
- **HQ Location:** Minneapolis, MN
- **Twitter:** @getdrip (12,835 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/16264928/ (147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Founder
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 91% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Automation (8 reviews)
- Automation Efficiency (8 reviews)
- Ease of Use (7 reviews)
- Automation Features (5 reviews)
- Customer Support (5 reviews)

**Cons:**

- Expensive (4 reviews)
- Lack of Integrations (4 reviews)
- Learning Curve (4 reviews)
- High Subscription Costs (3 reviews)
- Limited Customization (3 reviews)

  ### 18. [FeedOtter](https://www.g2.com/products/feedotter/reviews)
  The enterprise newsletter platform for online media, publishing, and B2B companies that need to scale their content & newsletter operations. For over 10 years helping industry leaders deliver more newsletter products with less overhead and editorial oversight.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 21

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Integrations:** 8.3/10 (Category avg: 8.5/10)
- **Analytics:** 8.3/10 (Category avg: 8.3/10)
- **Shareable Link:** 7.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [FeedOtter](https://www.g2.com/sellers/feedotter)
- **Company Website:** https://www.feedotter.com/
- **Year Founded:** 2016
- **HQ Location:** Manhattan, Kansas
- **Twitter:** @feed_otter (115 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/feedotter/about (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 43% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Easy Integration (3 reviews)
- Ease of Use (2 reviews)
- Easy Integrations (2 reviews)
- No Coding (2 reviews)
- Content Management (1 reviews)

**Cons:**

- Campaign Issues (1 reviews)
- Interface Issues (1 reviews)
- Limitations (1 reviews)
- Not User-Friendly (1 reviews)
- Poor Customer Support (1 reviews)

  ### 19. [Litmus](https://www.g2.com/products/litmus/reviews)
  Litmus is an all-in-one email marketing platform that empowers teams to create emails their subscribers will love. Over 800,000 marketing professionals worldwide, including 80% of the Fortune 100, have relied on Litmus as a core component of their tech stack since 2005. Originally created to provide marketers with better email testing tools, Litmus’ capabilities improve every part of your email creation process including building, personalizing, monitoring, and analyzing your sends. Despite the many offerings, Litmus’ tools are intuitive and ready to use day-one. In 2025, Litmus joined the Validity product family. From contact data cleansing using DemandTools, to email validation using BriteVerify, Validity products now support you at every step of your campaign! The only other marketing tool you’ll need is an ESP. Questions? Their support team is always ready to help—with a 98% customer satisfaction rating to prove it. Everyone on the team will find value with Litmus: Email developers and designers can easily build and store templates in Litmus to speed up the email creation process—and empower team members without coding skills to create on-brand emails. Litmus brings your email workflow into a single platform, saving time and limiting room for error. Email marketers use Litmus to connect with their subscribers via highly personalized dynamic email content. Litmus’ thorough email testing provides peace of mind that every email is ready to go—and alerts you to unexpected changes 24/7 that may affect deliverability. The optional deliverability add-on gives you every detail about where your email landed and how to improve. Marketing leaders depend on Litmus’ ESP integrations—including Salesforce Marketing Cloud, HubSpot, Marketo, and more—to eliminate manual work and boost team collaboration. Litmus fits into your existing tech stack with little to no setup required. They love the optional analytics add-on that saves time and solves data differences by bringing results across multiple tools into one place. Eliminate the uncertainty that sending emails can create. Make every send count®


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 446

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Integrations:** 6.4/10 (Category avg: 8.5/10)
- **Analytics:** 5.6/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Validity Inc](https://www.g2.com/sellers/validity-inc)
- **Company Website:** https://www.validity.com
- **Year Founded:** 2018
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @TrustValidity (1,153 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/11679353/ (344 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Email Marketing Manager, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 43% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (45 reviews)
- Email Management (43 reviews)
- Email Marketing (43 reviews)
- Previews (29 reviews)
- Features (26 reviews)

**Cons:**

- Slow Performance (11 reviews)
- Missing Features (10 reviews)
- Email Issues (9 reviews)
- Email Management (9 reviews)
- Expensive (9 reviews)

  ### 20. [AWeber](https://www.g2.com/products/aweber/reviews)
  AWeber is an email marketing platform built for small business owners, coaches, affiliate marketers, and online retailers. It includes intuitive tools for email automation, landing page creation, and AI-generated emails to help you grow your audience and drive more sales—without needing tech skills. With built-in AI writing tools, you can generate emails, subject lines, and newsletters in your unique voice, so you never start from scratch. Automations keep your campaigns running in the background, while best-in-class deliverability ensures your messages reach the inbox. Whether you're selling products, sharing content, or building a community, AWeber helps you stay consistent and top-of-mind with your audience. Trusted by over 1,000,000 businesses for more than 25 years, AWeber combines industry experience with continuous innovation to help you save time, simplify your marketing, and grow your business.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 618

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Integrations:** 8.7/10 (Category avg: 8.5/10)
- **Analytics:** 8.9/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [AWeber](https://www.g2.com/sellers/aweber)
- **Year Founded:** 1998
- **HQ Location:** Chalfont, PA
- **Twitter:** @AWeber (29,740 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/245955/ (90 employees on LinkedIn®)
- **Phone:** +1 (877) 293-2371

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 83% Small-Business, 14% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Email Marketing (7 reviews)
- Easy Setup (6 reviews)
- Email Management (6 reviews)
- Simple (6 reviews)

**Cons:**

- Limited Features (5 reviews)
- Missing Features (5 reviews)
- Expensive (4 reviews)
- Limited Templates (4 reviews)
- Learning Curve (3 reviews)

  ### 21. [Maropost Marketing Cloud](https://www.g2.com/products/maropost-marketing-cloud/reviews)
  When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 140

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.3/10 (Category avg: 8.5/10)
- **Analytics:** 7.9/10 (Category avg: 8.3/10)
- **Shareable Link:** 7.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Maropost, Inc](https://www.g2.com/sellers/maropost-inc)
- **Year Founded:** 2011
- **HQ Location:** Toronto, Canada
- **Twitter:** @Maropost (21,879 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/386756/ (378 employees on LinkedIn®)
- **Phone:** 1-888-438-3152 -ext. 101

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 68% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Segmentation (2 reviews)
- Segmentation Analysis (2 reviews)
- A/B Testing (1 reviews)
- Automation (1 reviews)

**Cons:**

- Copying Issues (1 reviews)
- Difficult Learning (1 reviews)
- Integration Issues (1 reviews)
- Lack of Integrations (1 reviews)
- Learning Curve (1 reviews)

  ### 22. [Email Blaster](https://www.g2.com/products/email-blaster/reviews)
  Email Blaster is a cloud-based email marketing system. Everything you need to create, track and send great-looking email marketing. Simply open your free account, upload your list of email addresses, design your email with our design editor, send it out and then track the results. When you are ready for the next stage, Email Blaster has a whole host of tools: Automation, Ai email designer, Data segmentation, Subscribe form builder, A/B testing, a library of stock images, free email templates. Email Blaster is also entirely UK based; UK-based software, servers and support. Your data never leaves the UK and is kept in a totally secure GDPR compliant environment.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 41

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Integrations:** 7.1/10 (Category avg: 8.5/10)
- **Analytics:** 8.0/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Emailblasteruk](https://www.g2.com/sellers/emailblasteruk)
- **Year Founded:** 2009
- **HQ Location:** Towcester, Northants
- **Twitter:** @emailblasteruk (1,255 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/email-blaster-uk/about (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 49% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Affordable (3 reviews)
- Tagging System (3 reviews)
- Easy Navigation (2 reviews)
- Feature Rich (2 reviews)

**Cons:**

- Dashboard Issues (2 reviews)
- Lack of Integrations (2 reviews)
- Limited Features (2 reviews)
- Limited Options (2 reviews)
- Segmentation Issues (2 reviews)

  ### 23. [Ortto](https://www.g2.com/products/ortto/reviews)
  Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 608

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Integrations:** 7.8/10 (Category avg: 8.5/10)
- **Analytics:** 8.1/10 (Category avg: 8.3/10)
- **Shareable Link:** 7.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** https://ortto.com/
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto (182 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ortto (39 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 71% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (32 reviews)
- Customer Support (26 reviews)
- Intuitive (24 reviews)
- Features (22 reviews)
- Integrations (20 reviews)

**Cons:**

- Expensive (13 reviews)
- Learning Curve (12 reviews)
- Limited Features (12 reviews)
- Limited Customization (10 reviews)
- Steep Learning Curve (10 reviews)

  ### 24. [Ungapped](https://www.g2.com/products/ungapped/reviews)
  By integrating core marketing and sales tools, Ungapped aims to make the day-to-day running of a business less messy and more holistic so that growing businesses can create exceptional customer experiences to grow your business. A complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Integrations:** 8.6/10 (Category avg: 8.5/10)
- **Analytics:** 8.3/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Ungapped](https://www.g2.com/sellers/ungapped)
- **Year Founded:** 2006
- **HQ Location:** Stockholm, Sweden
- **Twitter:** @ungapped (188 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9327305/ (25 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 39% Mid-Market, 33% Enterprise


  ### 25. [Customerly](https://www.g2.com/products/customerly/reviews)
  Customerly is the first-in-class AI customer service platform designed to help businesses automate customer support, enhance engagement, and drive retention. Powered by advanced AI Agents, Customerly seamlessly switches from AI Assistant to Mission Mode, resolving customer inquiries instantly while intelligently escalating complex cases to human agents. Unlike traditional chatbots, Customerly is an AI-first solution that enables businesses to create fully customizable workflows, reducing response times and improving customer satisfaction. It also includes NPS & CSAT surveys, email marketing automation, and customer success tools, making it a comprehensive solution for SaaS companies looking to scale support operations efficiently. Join hundreds of leading SaaS companies using Customerly to automate interactions, boost engagement, and provide exceptional AI-powered customer service. 👉 Discover how AI can transform your customer support at www.customerly.io.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 38

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Integrations:** 8.3/10 (Category avg: 8.5/10)
- **Analytics:** 9.2/10 (Category avg: 8.3/10)
- **Shareable Link:** 7.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Customerly](https://www.g2.com/sellers/customerly)
- **Year Founded:** 2017
- **HQ Location:** Dublin, IE
- **Twitter:** @customerlyio (163 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10980230/ (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 74% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (11 reviews)
- Features (8 reviews)
- Useful (8 reviews)
- Helpful (7 reviews)
- Quick Setup (7 reviews)

**Cons:**

- Cost (4 reviews)
- Cost Limitations (4 reviews)
- Expensive (4 reviews)
- AI Limitations (3 reviews)
- Bugs (3 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Email Marketing Software](https://www.g2.com/categories/email-marketing)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)



---

## Buyer Guide

### What You Should Know About Email Template Builder Software

### What is Email Template Builder Software?

The evolution of email marketing has been tremendous, from cold to highly targeted email communications to achieve greater customer engagement. Email marketing is one of the most effective approaches for generating and nurturing leads. Email marketers have been constantly adapting to advances in the technology landscape and quality is replacing quantity as a strategic approach to email marketing.

Considering the number of email users, email marketing is seen as a significant tool to build brand awareness and reach out to prospective customers. Email template builder software allows users to create professional and responsive emails easily and quickly. Marketers leverage these tools to design compelling and attractive emails and newsletters in no time, enabling them to add a personalized touch to their communications. Email design is a very impactful component of email marketing. A well-designed email is bound to get more subscriber engagement and higher click-through rates and sales.

Key Benefits of Email Template Builder Software

- Improves customer experiences through personalized email design and content
- Helps build strong brand awareness and valuable relationships
- Drives customer engagement and attention resulting in higher click-through rates

### Why Use Email Template Builder Software?

**Fast and convenient —** Email template builder software has a set of premade templates and designs that are customized as per needs by adding or removing buttons, blocks with images, text, and using colors that represent the brand. This helps marketers create engaging email campaigns easily.

**Save time and effort in email production —** It reduces email production time with the usage of smart design tools, review and approval features, and direct integrations. It provides easy-to-use drag and drop functionality to create beautifully designed templates.

**Improved reader experience —** The software enriches reader experience with pleasantly designed animated visuals and interactive elements. Email template builder software helps marketers make attractive and engaging designs easy and quick with customizable text, graphics, and colors.

**Email campaigns —** Professionally designed templates and drag-and-drop features to put an email together with ease and within moments is helping marketers focus more on their marketing campaign strategy; the ability to optimize email campaigns as per engagement rates is driving success.

**Achieve improved metrics —** Email template builder software helps build engaging email templates that drive higher click-through rates, conversion rates, subscribers, etc. Furthermore, the software helps email marketers strategize and plan their future campaigns well.

**Online tools —** Users do not need to install any additional tools because the email template builder software autosaves sessions, allows them to come back to templates and reuse or edit them at any time. They have premade blocks and templates that are modified as per needs.

### Who Uses Email Template Builder Software?

**Marketing teams —** Marketing teams work together to create a successful marketing email campaign. Using email template builder software, helps them create simple and intuitive email templates which are personalized and engaging. They enable marketers to improve customer experience and enhance brand awareness.

**Email marketing agencies —** Email marketing agencies help businesses drive leads and generate revenue. They help businesses build, develop, launch, and manage a custom email marketing strategy. Email marketing agencies employ email template builder software to create compelling and valuable professional emails for their client’s campaigns. Email template builder software enables agencies to easily build attention-grabbing, responsive emails that drive more convenient and faster results.

### Kinds of Email Template Builder Software

There are two types of template builders; drag-and-drop and HTML based. Some email template builder software provides both the functionalities.

**Drag-and-drop email template builder —** Drag-and-drop email template builder software helps marketers create an email template using what you see is what you get (WYSIWYG) editors. Users do not need coding knowledge to use this feature.

**HTML-based email template builder —** HTML code-based email template builder allows users to build up an email template from scratch with coding.

### Email Template Builder Software Features

**Built-in email blocks —** This feature offers premade or ready-to-go email templates and themes. Users just need to drag and drop the content block in the email layout, add text, colors, etc.

**Code and build —** Code and build feature allows users to create their own email templates from scratch using HTML or in one of the newly emerged, email-specific markup languages like MJML.

**Drag-and-drop editor —** Drag-and-drop feature allows the creation of email template designs with the ease of WYSIWYG editors. Users are enabled to drop images directly from the desktop, clone, and rearrange everything quickly.

**Text and themes —** This feature allows users to edit text and themes on email templates.

**Images —** Image feature allows users to organize their digital assets like images, logos, and GIFs in a library. Thus, this feature provides the users the ability to access stock images for use in emails.

**Proofing —** Email template builder software offers email proofing tools.

[**Analytics**](https://www.g2.com/categories/email-template-builder/f/analytics) **—** The software provides built-in analytics reporting features that allow users to see how their campaigns perform through metrics like open rates, click-through rates, unsubscribes, etc. It helps marketers measure their email marketing campaign efforts.

[**Identifies potential Issues**](https://www.g2.com/categories/email-template-builder/f/issues) **—** The software allows users to identify potential issues that would stop their emails from being sent.

**Import HTML email code —** Email template builder software allows users to recreate designs. It imports the HTML code to the email generator and automatically turns it into a responsive email template.

**Mobile responsiveness —** The software allows users to have a test preview of the email across multiple environments and mobile devices. It enables users to have a view of exactly what their customers see.

**A/B testing —** Email template builder software allows users to test different email templates against each other while experimenting with new formats. Marketers usually run A/B tests with emails to improve open rates and click throughs.

Other email template builder software features: [All-In-One Marketing Platform](https://www.g2.com/categories/email-template-builder/f/all-in-one-marketing-platform), and [Standalone Capabilities](https://www.g2.com/categories/email-template-builder/f/standalone).

### Trends Related to Email Template Builder Software

Email marketing has only grown exponentially and is today considered an asset to all businesses—regardless of their size. Marketing products or services by email is a fast, flexible, and cost-effective way of reaching prospects. Companies leverage email template builder tools to help marketers create professional email templates without needing the help of a designer. This also helps marketers focus more on their audience, content and campaigns. The following are some of the trends in email design:

**More focus on personalization and dynamic content —** Email marketers are using artificial intelligence (AI) and machine learning (ML) features to help scale their campaigns. The application of AI is helping email marketers to effectively create experiences that speak to customer’s interests, behaviors, intentions, motivations, etc.

**Interactive email experiences —** Adoption of interactive email features are trending as content and design functionality emerges natively within email platforms to allow email marketers to more easily integrate them into daily campaigns.

**Utilizing live content —** Live content is a huge factor influencing email marketing. Embedding real-time countdown clocks (e.g., end of sale date), up-to-date weather information and forecasts, live scores and medal tallies, and current inventory data are a good way to engage users.

**Animation, GIFs, or CSS animation —** Engaging and exciting design elements are becoming more and more prevalent. It grabs quick attention and drives engagement.

**AMP for email —** This technology allows email marketers to embed interactive and live content and is of top priority for email marketers. It allows users to create interactive, interesting, and engaging emails and refreshes email content in real time, thus, preventing users from sending correction emails.

### Software and Services Related to Email Template Builder Software

[**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software allows users to streamline, automate, and measure workflows across multiple channels like email, web, social, text etc. Email template builder software can integrate with marketing automation software to support email marketing campaigns. These tools enable users with a drag-and-drop builder that is used to create highly-engaging emails, automate workflows, and segment users.

[**Email marketing software**](https://www.g2.com/categories/email-marketing) **—** Email marketing software helps marketers send a commercial message to a set of people via email. Email marketing tools have an easy drag-and-drop email builder, autoresponders, contact list management, and simple tracking for analytics. In order to design compelling and attractive emails, users can opt for an email template builder feature along with their email marketing software.

[**Email marketing services**](https://www.g2.com/categories/email-marketing-services) **—** Email marketing is the creation and facilitation of marketing campaigns that are sent via email, usually to a set of people. Email marketing services help businesses acquire new customers and retain the existing ones. These services are provided by agencies with expertise in customer engagement and lead generation for businesses. In order to run effective email campaigns, these agencies use email template builder software to create strong and responsive emails around the brand.