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Email Template Builder reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Email Template Builder Software for Small Businesses

    Products classified in the overall Email Template Builder category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Email Template Builder to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Email Template Builder category.

    In addition to qualifying for inclusion in the Email Template Builder Software category, to qualify for inclusion in the Small Business Email Template Builder Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Email Template Builder Software for Small Businesses

    • ActiveCampaign
    • Klaviyo
    • Constant Contact
    • Omnisend
    • Zoho Campaigns
    • SharpSpring
    • Drip
    • MailerLite
    • Moosend
    • BEE

    Compare Small Business Email Template Builder Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (7,007)4.6 out of 5
    Optimized for quick response
    Entry Level Price:$9 Per Month - Paid Yearly

    ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

    (494)4.6 out of 5
    Optimized for quick response

    What do sophisticated D2C brands like ColourPop, Huckberry, and Chubbies all have in common? They rely on Klaviyo to supercharge their growth. Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. And the results speak for themselves—brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Creating deeper, higher-value customer relationships

    (4,415)3.9 out of 5
    Entry Level Price:Starts at $20 (per month)

    Constant Contact helps small businesses, nonprofits, and individuals dream smarter with all the tools they need to market their ideas, build a professional brand online, attract customers, and sell more products. - Email Create professional emails, find new customers, and drive sales for your business. - Websites Get a custom-designed website in just minutes with our intelligent Website Builder. - Stores Open your online store and start selling in a few simple steps. Setup is free. - Domains

    (564)4.6 out of 5
    Optimized for quick response
    Entry Level Price:0 USD/ Mo

    Join fellow ecommerce businesses who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full integration with ecommerce platforms, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

    Zoho Campaigns is an email marketing automation product that helps you reach your subscribers with the right message at the right time. You can create beautiful emails in minutes using the pre-designed templates, layouts, and the drag-and-drop editor.  Say goodbye to importing and exporting list data from CRM for the sync function in Zoho Campaigns takes over this chore for you so you can focus on growing your audience, customers, and sales. You can also embed our ready-made sign-up forms on yo

    (643)4.5 out of 5
    Optimized for quick response

    SharpSpring is a comprehensive revenue growth platform with robust sales and marketing automation features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the comp

    (418)4.4 out of 5
    Optimized for quick response
    Entry Level Price:$19 per month

    Drip is a marketing automation engine, giving marketers the tools they need to build stronger and more profitable relationships with their customers at scale. More than 27,000 marketers around the world utilize Drip's comprehensive tracking, hyper-segmentation, and robust email marketing automation to grow their businesses. Graduate from simple email platforms, bloated CRMs, and overhyped marketing automation tools, and make more money with Drip.

    (333)4.6 out of 5
    Entry Level Price:Free

    MailerLite is the email marketing software that is laser-focused on providing exceptional value to its existing customers—including an intuitive user experience, fast 24/7 live support and straightforward pricing that makes sense for small businesses. Designed for people of all skill levels, MailerLite empowers you to create professional campaigns from start to finish. Grow your audience with custom landing pages, forms and pop-ups, use the intuitive drag & drop editor and pre-designed temp

    (257)4.7 out of 5
    Entry Level Price:$0 for life

    With Moosend you can easily manage multiple email campaigns and mailing lists, as well as design and send striking, responsive newsletters created on the built-in campaign editor. Upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, and subscription forms. Get meaningful campaign reports and watch your statistics feed in real-time. You can test Moosend for as long as you like with our free forever plan as long as you have less than 1,000 s

    (148)4.7 out of 5
    Entry Level Price:Free No signup needed.

    BEE stands for Best Email Editor, which is our ambitious goal: giving people a way to design beautiful, responsive emails quickly and easily. Hundreds of thousands of people like you create great looking emails every month with BEE! If you are a freelancer, a marketing team or a digital agency, try BEE free of charge at and then consider upgrading to BEE Pro. BEE Pro is a complete email design suite that makes the email creation process faster, more cost effective, and more fun! If

    (609)4.1 out of 5
    Optimized for quick response
    Entry Level Price:$9 / month and up

    Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise.

    (562)4.2 out of 5

    AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software. Along with its award-winning 24/7 US-based customer support, AWeber delivers the ability to quickly build responsive landing pages, load and manage contacts, send amazing emails, send instant push notification

    Simplify the way that you drive customers engagement and achieve your business goals with SendGrid Marketing Campaigns! Enjoy powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and industry-leading deliverability—all powered by the leading email service provider trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. We help marketers like you send with confidence by providing: :: MORE EFFICIENT EMAIL BUILDING Our campaign build

    (624)4.1 out of 5
    Optimized for quick response

    GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the work for you – no coding necessary.

    (25)4.7 out of 5
    Entry Level Price:0 $ month

    Create beautiful e-mails for every device thanks to our drag-and-drop editor. Easy to build. Quick to get done. No need for an HTML coder and graphic anymore. Save hours on e-mail production. You don't have to be a graphic designer, HTML coder, or specialist on email rendering. Drag and Drop - It's quick, it's easy it's intuitive and it's fun. You will start to like creating emails! Or you can just use our templates. Beautiful and responsive. No more troubles with rendering on different clients

    (378)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$49 Per Month

    Autopilot is marketing automation software made visual. We help you capture and convert new leads, connect with customers, and create loyal repeat buyers. LAUNCH IN MINUTES Autopilot’s visual canvas for creating customers journeys is inspired by drawing campaigns on a whiteboard. Whether you need to follow up with new contacts, qualify and assign leads to sales, or onboard customers, you can automate your marketing simply by dragging and connecting shapes together in just a few minutes. INTE

    (114)4.4 out of 5

    Maropost simplifies customer engagement with a unified email marketing platform that connects companies with their customers at every step of their journey. Providing a single customer view, Maropost creates personalized experiences across any channel for better engagement and higher conversion. Pairing white-glove service with industry-leading technology, Maropost makes customer engagement easy.

    (39)4.6 out of 5
    Entry Level Price:0 USD is an email design platform with over 450 000 users worldwide. Stripo enables our users and teams of different industries to design responsive email templates fast without any HTML skills. Our compilation comprises 400+ free responsive HTML email templates for 2021. Stripo is widely integrated with 60 ESPs and email clients, including MailChimp, Campaign Monitor, Sendgrid, Hubspot, Salesforce marketing cloud, GetResponse, UniSender, eSputnik, Outlook, and Gmail. Who are we? Fi

    (241)4.5 out of 5
    Optimized for quick response

    A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java. Easy SMTP integration and a simple, RESTful API abstracts away the messy details of sending transactional or bulk email. Scale quickly, whether you need to send 10 or 10 million emails. Searchable logs mean you always know what is happening to your email while tags make it easy to A/B test and report on your data, all via our webhooks.

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    Check out the G2 Grid® for the top Email Template Builder Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Constant Contact
    Campaign Monitor
    Zoho Campaigns
    Twilio SendGrid Marketing Campaigns
    Market Presence

    Learn More About Email Template Builder Software

    What is Email Template Builder Software?

    The evolution of email marketing has been tremendous, from cold to highly targeted email communications to achieve greater customer engagement. Email marketing is one of the most effective approaches for generating and nurturing leads. Email marketers have been constantly adapting to advances in the technology landscape and quality is replacing quantity as a strategic approach to email marketing.

    Considering the number of email users, email marketing is seen as a significant tool to build brand awareness and reach out to prospective customers. Email template builder software allows users to create professional and responsive emails easily and quickly. Marketers leverage these tools to design compelling and attractive emails and newsletters in no time, enabling them to add a personalized touch to their communications. Email design is a very impactful component of email marketing. A well-designed email is bound to get more subscriber engagement and higher click-through rates and sales.

    Key Benefits of Email Template Builder Software

    • Improves customer experiences through personalized email design and content
    • Helps build strong brand awareness and valuable relationships
    • Drives customer engagement and attention resulting in higher click-through rates

    Why Use Email Template Builder Software?

    Fast and convenient — Email template builder software has a set of premade templates and designs that are customized as per needs by adding or removing buttons, blocks with images, text, and using colors that represent the brand. This helps marketers create engaging email campaigns easily.

    Save time and effort in email production — It reduces email production time with the usage of smart design tools, review and approval features, and direct integrations. It provides easy-to-use drag and drop functionality to create beautifully designed templates.

    Improved reader experience — The software enriches reader experience with pleasantly designed animated visuals and interactive elements. Email template builder software helps marketers make attractive and engaging designs easy and quick with customizable text, graphics, and colors.

    Email campaigns — Professionally designed templates and drag-and-drop features to put an email together with ease and within moments is helping marketers focus more on their marketing campaign strategy; the ability to optimize email campaigns as per engagement rates is driving success.

    Achieve improved metrics — Email template builder software helps build engaging email templates that drive higher click-through rates, conversion rates, subscribers, etc. Furthermore, the software helps email marketers strategize and plan their future campaigns well.

    Online tools — Users do not need to install any additional tools because the email template builder software autosaves sessions, allows them to come back to templates and reuse or edit them at any time. They have premade blocks and templates that are modified as per needs.

    Who Uses Email Template Builder Software?

    Marketing teams — Marketing teams work together to create a successful marketing email campaign. Using email template builder software, helps them create simple and intuitive email templates which are personalized and engaging. They enable marketers to improve customer experience and enhance brand awareness.

    Email marketing agencies — Email marketing agencies help businesses drive leads and generate revenue. They help businesses build, develop, launch, and manage a custom email marketing strategy. Email marketing agencies employ email template builder software to create compelling and valuable professional emails for their client’s campaigns. Email template builder software enables agencies to easily build attention-grabbing, responsive emails that drive more convenient and faster results.

    Kinds of Email Template Builder Software

    There are two types of template builders; drag-and-drop and HTML based. Some email template builder software provides both the functionalities.

    Drag-and-drop email template builder — Drag-and-drop email template builder software helps marketers create an email template using what you see is what you get (WYSIWYG) editors. Users do not need coding knowledge to use this feature.

    HTML-based email template builder — HTML code-based email template builder allows users to build up an email template from scratch with coding.

    Email Template Builder Software Features

    Built-in email blocks — This feature offers premade or ready-to-go email templates and themes. Users just need to drag and drop the content block in the email layout, add text, colors, etc.

    Code and build — Code and build feature allows users to create their own email templates from scratch using HTML or in one of the newly emerged, email-specific markup languages like MJML.

    Drag-and-drop editor — Drag-and-drop feature allows the creation of email template designs with the ease of WYSIWYG editors. Users are enabled to drop images directly from the desktop, clone, and rearrange everything quickly.

    Text and themes — This feature allows users to edit text and themes on email templates.

    Images — Image feature allows users to organize their digital assets like images, logos, and GIFs in a library. Thus, this feature provides the users the ability to access stock images for use in emails.

    Proofing — Email template builder software offers email proofing tools.

    Analytics — The software provides built-in analytics reporting features that allow users to see how their campaigns perform through metrics like open rates, click-through rates, unsubscribes, etc. It helps marketers measure their email marketing campaign efforts.

    Identifies potential Issues — The software allows users to identify potential issues that would stop their emails from being sent.

    Import HTML email code — Email template builder software allows users to recreate designs. It imports the HTML code to the email generator and automatically turns it into a responsive email template.

    Mobile responsiveness — The software allows users to have a test preview of the email across multiple environments and mobile devices. It enables users to have a view of exactly what their customers see.

    A/B testing — Email template builder software allows users to test different email templates against each other while experimenting with new formats. Marketers usually run A/B tests with emails to improve open rates and click throughs.