Best Email Template Builder Software for Small Business

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Email Template Builder category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Email Template Builder to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Email Template Builder category.

In addition to qualifying for inclusion in the Email Template Builder Software category, to qualify for inclusion in the Small Business Email Template Builder Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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48 Listings in Small Business Email Template Builder Available

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ActiveCampaign

(14,618)4.4 out of 5
Entry Level Price:Starting at $15.00
View top Consulting Services for ActiveCampaign
OverviewPros and Cons
Product Description

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users: Owner, CEO · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 92% Small-Business, 7% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Automation Features, Automations, Features
ConsLearning Curve, Expensive, Missing Features, Limited Features, Not Intuitive
User SatisfactionSeller Details
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
7.8
Integrations
Average: 8.5
7.8
Analytics
Average: 8.3
7.8
Shareable Link
Average: 8.6
Seller Details
Year Founded
2003
HQ Location
Chicago, IL
Company Website
https://www.activecampaign.com
Twitter
@ActiveCampaign
LinkedIn® Page
https://www.linkedin.com/company/221390/

Constant Contact

(7,262)4.1 out of 5
Entry Level Price:Starting at $12.00
7th Easiest To Use in Email Template Builder software
View top Consulting Services for Constant Contact
OverviewPros and Cons
Product Description

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong con

Users: Marketing Manager, Owner · Industries: Non-Profit Organization Management, Marketing and Advertising · Market Segment: 70% Small-Business, 23% Mid-Market
User Sentiment

Users frequently mention the ease of use, the variety of templates provided, the ability to integrate with other systems, and the platform's automation features as key benefits. Reviewers mentioned issues with the search function, limitations in design customization, difficulties with audience segmenting, and a higher cost compared to other platforms.

Pros and ConsUser Satisfaction
ProsEase of Use, Easy Creation, Email Marketing, Simple, Helpful
ConsMissing Features, Limited Customization, Limited Features, Limited Templates, Layout Issues
User SatisfactionSeller Details
Constant Contact features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.1
7.9
Integrations
Average: 8.5
8.6
Analytics
Average: 8.3
8.8
Shareable Link
Average: 8.6
Seller Details
Year Founded
1995
HQ Location
Waltham, US
Company Website
https://www.constantcontact.com/home
Twitter
@ConstantContact
LinkedIn® Page
https://www.linkedin.com/company/constant-contact/
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Klaviyo

(1,312)4.6 out of 5
11th Easiest To Use in Email Template Builder software
View top Consulting Services for Klaviyo
OverviewPros and Cons
Product Description

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users: Owner, CEO · Industries: Retail, Marketing and Advertising · Market Segment: 81% Small-Business, 16% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Email Marketing, Easy Integration, Integrations, Automation
ConsExpensive, Missing Features, Learning Curve, Poor Customer Support, Limited Features
User SatisfactionSeller Details
Klaviyo features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.8
Integrations
Average: 8.5
8.7
Analytics
Average: 8.3
8.4
Shareable Link
Average: 8.6
Seller Details
Year Founded
2012
HQ Location
Boston, Massachusetts
Company Website
https://www.klaviyo.com/
Twitter
@klaviyo
LinkedIn® Page
https://www.linkedin.com/company/2908815/

Flodesk

(220)4.7 out of 5
2nd Easiest To Use in Email Template Builder software
OverviewPros and Cons
Product Description

Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with prof

Users: Owner, Founder · Industries: Health, Wellness and Fitness, Professional Training & Coaching · Market Segment: 98% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Templates, Email Marketing, Intuitive, Simple
ConsMissing Features, Template Limitations, Email Management, Intuitiveness, Lack of Integrations
User SatisfactionSeller Details
Flodesk features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.3
Integrations
Average: 8.5
8.7
Analytics
Average: 8.3
9.0
Shareable Link
Average: 8.6
Seller Details
Year Founded
2018
HQ Location
San Francisco, California
Company Website
https://flodesk.com
Twitter
@flodeskinc
LinkedIn® Page
https://www.linkedin.com/company/flodesk/

Brevo Marketing Platform

(2,542)4.5 out of 5
Entry Level Price:Free
4th Easiest To Use in Email Template Builder software
View top Consulting Services for Brevo Marketing Platform
OverviewPros and Cons
Product Description

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

Users: CEO, Founder · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 84% Small-Business, 12% Mid-Market
User Sentiment

Users like the platform's ease of use, intuitive interface, and powerful automation features, appreciating its ability to streamline workflows, manage large contact lists, and provide clear analytics for campaign performance tracking. Reviewers noted some limitations in advanced features and settings, occasional slow performance with large contact lists, and a need for more detailed reporting and analytics, as well as more intuitive setup for domain confirmation and DNS configuration.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Email Marketing, Easy Setup, Simple
ConsMissing Features, Limited Features, Limited Customization, Learning Curve, Expensive
User SatisfactionSeller Details
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.5
Integrations
Average: 8.5
8.7
Analytics
Average: 8.3
8.7
Shareable Link
Average: 8.6
Seller Details
Year Founded
2012
HQ Location
Paris
Company Website
https://www.brevo.com/
Twitter
@brevo_official
LinkedIn® Page
https://www.linkedin.com/company/brevo/

Omnisend

(1,173)4.6 out of 5
Entry Level Price:Free
5th Easiest To Use in Email Template Builder software
View top Consulting Services for Omnisend
OverviewPros and Cons
Product Description

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

Users: Owner, CEO · Industries: Retail, Apparel & Fashion · Market Segment: 87% Small-Business, 7% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Customer Support, Email Marketing, Automation
ConsLimited Features, Missing Features, Expensive, Limited Customization, Limited Templates
User SatisfactionSeller Details
Omnisend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.6
Integrations
Average: 8.5
8.7
Analytics
Average: 8.3
8.5
Shareable Link
Average: 8.6
Seller Details
Year Founded
2014
HQ Location
Vilnius, Lithuania
Company Website
https://www.omnisend.com/
Twitter
@omnisend
LinkedIn® Page
https://www.linkedin.com/company/2529056

ContactPigeon

(278)4.9 out of 5
1st Easiest To Use in Email Template Builder software
OverviewPros and Cons
Product Description

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

Users: Marketing Manager, Marketing Director · Industries: Apparel & Fashion, Retail · Market Segment: 62% Small-Business, 33% Mid-Market
Pros and ConsUser Satisfaction
ProsAutomation Efficiency, Automation, Customer Engagement, Email Marketing, Features Variety
ConsLearning Curve, Slow Performance, Slow Loading, High Complexity, Difficulty
User SatisfactionSeller Details
ContactPigeon features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.1
9.5
Integrations
Average: 8.5
9.4
Analytics
Average: 8.3
9.4
Shareable Link
Average: 8.6
Seller Details
Year Founded
2014
HQ Location
Athens, Greece
Company Website
https://www.contactpigeon.com
Twitter
@ContactPigeon
LinkedIn® Page
https://www.linkedin.com/company/10507750/

Moosend

(731)4.7 out of 5
Free trial available
OverviewPros and Cons
Product Description

Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates,

Users: CEO, Owner · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 82% Small-Business, 13% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Easy Creation, User-Friendly Interface, Email Marketing
ConsPoor Customer Support, Learning Curve, Limited Features, Limited Templates, Missing Features
User SatisfactionSeller Details
Moosend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.5
Integrations
Average: 8.5
9.1
Analytics
Average: 8.3
8.7
Shareable Link
Average: 8.6
Seller Details
Year Founded
1995
HQ Location
Waltham, US
Company Website
https://www.constantcontact.com/home
Twitter
@ConstantContact
LinkedIn® Page
https://www.linkedin.com/company/constant-contact/

Dotdigital

(1,179)4.4 out of 5
Entry Level Price:Contact Us
9th Easiest To Use in Email Template Builder software
OverviewPros and Cons
Product Description

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

Users: Marketing Manager, Marketing Executive · Industries: Retail, Marketing and Advertising · Market Segment: 45% Mid-Market, 40% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Email Marketing, Features
ConsMissing Features, Learning Curve, Limited Features, Limitations, Email Issues
User SatisfactionSeller Details
Dotdigital features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.1
8.0
Integrations
Average: 8.5
8.4
Analytics
Average: 8.3
8.2
Shareable Link
Average: 8.6
Seller Details
Year Founded
1999
HQ Location
London Bridge, London
Company Website
https://www.dotdigital.com
Twitter
@dotdigital
LinkedIn® Page
http://www.linkedin.com/company/1131881
Phone
1-212-971-9408

Levitate

(119)4.6 out of 5
Entry Level Price:Contact Us
14th Easiest To Use in Email Template Builder software
OverviewPros and Cons
Product Description

Levitate is a specialized marketing tool designed to assist small businesses in nurturing and maintaining authentic relationships with their clients. Founded in 2017 by Jesse Lipson, the creator of Sh

Users: Owner, Executive Director · Industries: Insurance, Financial Services · Market Segment: 92% Small-Business, 8% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Email Marketing, Automation
ConsMissing Features, Integration Issues, Limited Customization, Email Management, Campaign Issues
User SatisfactionSeller Details
Levitate features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
8.4
Integrations
Average: 8.5
8.8
Analytics
Average: 8.3
8.0
Shareable Link
Average: 8.6
Seller Details
Year Founded
2017
HQ Location
Raleigh, North Carolina
Company Website
https://www.levitate.ai/
Twitter
@levitateai
LinkedIn® Page
https://www.linkedin.com/company/real-magic/?viewAsMember=true

Campaign Monitor

(718)4.1 out of 5
Entry Level Price:Starting at $12.00
OverviewPros and Cons
Product Description

Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to

Users: Marketing Manager, Marketing Specialist · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 55% Small-Business, 32% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, User-Friendly, Easy Setup, Easy Creation, Intuitive
ConsMissing Features, Email Issues, Email Management, Campaign Issues, Limited Features
User SatisfactionSeller Details
Campaign Monitor features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.1
8.5
Integrations
Average: 8.5
8.8
Analytics
Average: 8.3
8.7
Shareable Link
Average: 8.6
Seller Details
Year Founded
2017
HQ Location
Nashville, US
Company Website
https://meetmarigold.com/
LinkedIn® Page
https://www.linkedin.com/company/meet-marigold

MailerLite

(1,096)4.6 out of 5
Entry Level Price:Free
10th Easiest To Use in Email Template Builder software
View top Consulting Services for MailerLite
OverviewPros and Cons
Product Description

MailerLite: Advanced email marketing tools. Effortless execution.  MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow th

Users: Owner, CEO · Industries: Marketing and Advertising, Writing and Editing · Market Segment: 91% Small-Business, 7% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Affordable, Features
ConsLearning Curve, Difficulty, Missing Features, Poor Customer Support, Email Issues
User SatisfactionSeller Details
MailerLite features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.5
Integrations
Average: 8.5
8.9
Analytics
Average: 8.3
9.0
Shareable Link
Average: 8.6
Seller Details
Year Founded
2010
HQ Location
San Francisco, CA
Company Website
https://www.mailerlite.com/
Twitter
@mailerlite
LinkedIn® Page
https://www.linkedin.com/company/mailerlite-international/

Stripo.email

(161)4.8 out of 5
Entry Level Price:Free
View top Consulting Services for Stripo.email
OverviewPros and Cons
Product Description

Stripo.email is an email design platform with over 1 600 000 users worldwide. Stripo enables our users and teams of different industries to design responsive email templates fast without any HTML s

Users: Marketing Manager · Industries: Marketing and Advertising, Computer Software · Market Segment: 57% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Email Marketing, Flexibility, Templates, Drag
ConsLack of Integrations, Complexity, Copying Issues, Dashboard Issues, Email Management
User SatisfactionSeller Details
Stripo.email features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.1
9.6
Integrations
Average: 8.5
9.1
Analytics
Average: 8.3
9.8
Shareable Link
Average: 8.6
Seller Details
Year Founded
2017
HQ Location
Newark, Delaware
Company Website
https://www.stripo.email
Twitter
@Stripo_email
LinkedIn® Page
https://www.linkedin.com/company/stripo/

Constant Contact Advanced Automation

(953)4.4 out of 5
Entry Level Price:Starting at $12.00
OverviewPros and Cons
Product Description

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

Users: Owner, Marketing Manager · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 81% Small-Business, 17% Mid-Market
User Sentiment

Users like the simplicity of use, the automation and follow-up functions, the ability to view statistics on all platforms of marketing, and the affordability of Constant Contact Advanced Automation. Users mentioned that the automation could be less linear and limiting, some of the templates are hard to build and manipulate, there is a lack of customization and personalization for text, and the interface can be updated as it looks outdated and complicated.

Pros and ConsUser Satisfaction
ProsEase of Use, Email Marketing, Automation, Automation Features, Easy Creation
ConsLimited Customization, Missing Features, Limited Features, Editing Issues, Email Management
User SatisfactionSeller Details
Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
7.8
Integrations
Average: 8.5
8.7
Analytics
Average: 8.3
8.5
Shareable Link
Average: 8.6
Seller Details
Year Founded
1995
HQ Location
Waltham, US
Company Website
https://www.constantcontact.com/home
Twitter
@ConstantContact
LinkedIn® Page
https://www.linkedin.com/company/constant-contact/

Beefree

(315)4.7 out of 5
Entry Level Price:Free
3rd Easiest To Use in Email Template Builder software
OverviewPros and Cons
Product Description

Beefree empowers marketers, designers, and developers to turn ideas into impact — fast. Trusted by 10,000+ companies and millions of users worldwide, Beefree removes complexity from digital content c

Users: Graphic Designer, Marketing Manager · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 59% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Templates, Easy Creation, Ease of Creation, Intuitive
ConsLimited Templates, Limited Customization, Missing Features, Software Bugs, Expensive
User SatisfactionSeller Details
Beefree features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.1
Integrations
Average: 8.5
6.7
Analytics
Average: 8.3
9.1
Shareable Link
Average: 8.6
Seller Details
Year Founded
2011
HQ Location
San Francisco, California
Company Website
https://beefree.io/
Twitter
@beefreeio
LinkedIn® Page
https://www.linkedin.com/company/bee-editor/
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