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Stackline Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the variety of metrics available in Stackline, streamlining inventory management and trend analysis. (55 mentions)
Users value the easy-to-read data analysis provided by Stackline, which aids in inventory management and product planning. (52 mentions)
Users highlight the ease of use of Stackline, making analytics accessible and decision-making straightforward for teams. (50 mentions)
Users rave about Stackline's exceptional customer support, providing prompt assistance and strategic insights that drive results. (27 mentions)
Users value the real-time data and insights from Stackline that enhance decision-making and optimize e-commerce strategies. (27 mentions)
Users express concerns over data inaccuracy, especially regarding the separation of 1P and 3P sales data. (31 mentions)
Users express concerns over data management issues, citing navigation problems and inefficiencies in the Stackline platform. (20 mentions)
Users find poor categorization problematic, complicating data comparison and filtering processes in Stackline. (14 mentions)
Users find the difficult learning curve of Stackline challenging due to its complexity and lengthy training sessions. (12 mentions)
Users note the limited insights and data integration in Stackline, impacting functionality and usability. (12 mentions)

5 Pros or Advantages of Stackline

1. Insights
Users appreciate the variety of metrics available in Stackline, streamlining inventory management and trend analysis.
See 55 mentions

See Related User Reviews

Sarah K.
SK

Sarah K.

Mid-Market (51-1000 emp.)

5.0/5

"Integrating Stackline into our Walmart eCommerce strategy has been transformative"

What do you like about Stackline?

Analytics. Stackline's Atlas platform offers deep insights into Walmart's marketplace. It provides detailed data on sales trends, market share, and co

AK

Aashna K.

Mid-Market (51-1000 emp.)

4.0/5

"Data rich and cutomizable"

What do you like about Stackline?

Best part is that you can create segments and analyze exactly the set of SKUs you want to. The timeline of data available is 2 years which is great. U

2. Data Analysis
Users value the easy-to-read data analysis provided by Stackline, which aids in inventory management and product planning.
See 52 mentions

See Related User Reviews

Sarah K.
SK

Sarah K.

Mid-Market (51-1000 emp.)

5.0/5

"Integrating Stackline into our Walmart eCommerce strategy has been transformative"

What do you like about Stackline?

Analytics. Stackline's Atlas platform offers deep insights into Walmart's marketplace. It provides detailed data on sales trends, market share, and co

AK

Aashna K.

Mid-Market (51-1000 emp.)

4.0/5

"Data rich and cutomizable"

What do you like about Stackline?

Best part is that you can create segments and analyze exactly the set of SKUs you want to. The timeline of data available is 2 years which is great. U

3. Ease of Use
Users highlight the ease of use of Stackline, making analytics accessible and decision-making straightforward for teams.
See 50 mentions

See Related User Reviews

AK

Aashna K.

Mid-Market (51-1000 emp.)

4.0/5

"Data rich and cutomizable"

What do you like about Stackline?

Best part is that you can create segments and analyze exactly the set of SKUs you want to. The timeline of data available is 2 years which is great. U

AS

Anuja S.

Enterprise (> 1000 emp.)

3.0/5

"Valuable tool for Keyword search"

What do you like about Stackline?

User friendly dashboard, has key search metrics

4. Customer Support
Users rave about Stackline's exceptional customer support, providing prompt assistance and strategic insights that drive results.
See 27 mentions

See Related User Reviews

Ephraim M.
EM

Ephraim M.

Enterprise (> 1000 emp.)

4.5/5

"Accurate way to determine brand standing"

What do you like about Stackline?

I love that it's easy to see KPIs at a glance. Building custom segments is easy and provides a quick way to gauge the category and see where my brand

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Stackline: Powerful Insights with Some Limitations"

What do you like about Stackline?

I appreciate Stackline for its comprehensive e-commerce analytics and insights that empower businesses to make data-driven decisions. Key features suc

5. Decision Making
Users value the real-time data and insights from Stackline that enhance decision-making and optimize e-commerce strategies.
See 27 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Stackline: Powerful Insights with Some Limitations"

What do you like about Stackline?

I appreciate Stackline for its comprehensive e-commerce analytics and insights that empower businesses to make data-driven decisions. Key features suc

Cale O.
CO

Cale O.

Mid-Market (51-1000 emp.)

5.0/5

"An essential part of our digital team."

What do you like about Stackline?

By far the most accurate, easily configurable, best-communicated software partner we have. Integration and implementation was a breeze with Stackline

5 Cons or Disadvantages of Stackline

1. Data Inaccuracy
Users express concerns over data inaccuracy, especially regarding the separation of 1P and 3P sales data.
See 31 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Stackline: Powerful Insights with Some Limitations"

What do you dislike about Stackline?

There occasional periods of data discrepancies or delays in updates, which can hinder timely decision-making. But overall this is a non-issue.

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Insight Masterclass!"

What do you dislike about Stackline?

There are times that when you get to the very granular detail it isn't always 100% accurate - despite this it's still a great tool and any issues we h

2. Data Management Issues
Users express concerns over data management issues, citing navigation problems and inefficiencies in the Stackline platform.
See 20 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"It's very easy to use and the team is helpful in hosting bi-weekly webinars to answer any questions"

What do you dislike about Stackline?

The backlog in data. It would be great if it's real-time

RP

Rahul P.

Small-Business (50 or fewer emp.)

5.0/5

"Extremely user friendly"

What do you dislike about Stackline?

Weekly data refresh cycle, sources of other traffic not tracked

3. Poor Categorization
Users find poor categorization problematic, complicating data comparison and filtering processes in Stackline.
See 14 mentions

See Related User Reviews

AK

Aashna K.

Mid-Market (51-1000 emp.)

4.0/5

"Data rich and cutomizable"

What do you dislike about Stackline?

Only Amazon is available as of now atleast in the GCC region. Would be good to have access to other platforms as well. The tool is quite costly consid

Victoria D.
VD

Victoria D.

Enterprise (> 1000 emp.)

5.0/5

"Easy to use with great data points"

What do you dislike about Stackline?

There can be some issues with categorization within Stackline.

4. Difficult Learning
Users find the difficult learning curve of Stackline challenging due to its complexity and lengthy training sessions.
See 12 mentions

See Related User Reviews

Juan Felipe P.
JP

Juan Felipe P.

Small-Business (50 or fewer emp.)

4.0/5

"Highly effective platform for ecommerce professionals"

What do you dislike about Stackline?

One area for improvement is the user experience for new users. The platform has a steep learning curve, especially for those unfamiliar with advanced

Ephraim M.
EM

Ephraim M.

Enterprise (> 1000 emp.)

4.5/5

"Accurate way to determine brand standing"

What do you dislike about Stackline?

The backend setup of segment creation can be tedious, but once done, it's a breeze to replicate for new segments and views. The time selection can som

5. Limitations
Users note the limited insights and data integration in Stackline, impacting functionality and usability.
See 12 mentions

See Related User Reviews

Verified User
I

Verified User

Mid-Market (51-1000 emp.)

2.5/5

"Data is there but can be difficult to parse out relevant cuts, methodology also unclear"

What do you dislike about Stackline?

Not optimized for looking at anything beyond your own sales, looking at market performance is often behind a few layers/screens. Also hard to download

Tye B.
TB

Tye B.

Mid-Market (51-1000 emp.)

4.5/5

"Market Insights for a Niche Category"

What do you dislike about Stackline?

There are some limitations of the tool, gaps in the data that can skew results, but generally it is directionally correct and provides more insight th

Stackline Reviews (244)

Reviews

Stackline Reviews (244)

4.4
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Sarah K.
SK
Omnichannel Activation Manager
Mid-Market (51-1000 emp.)
"Integrating Stackline into our Walmart eCommerce strategy has been transformative"
What do you like best about Stackline?

Analytics. Stackline's Atlas platform offers deep insights into Walmart's marketplace. It provides detailed data on sales trends, market share, and competitive advertising strategies across over 750 categories. This level of detail has been instrumental in identifying growth opportunities and understanding our position relative to competitors Review collected by and hosted on G2.com.

What do you dislike about Stackline?

While Stackline's offerings are robust, it's important to note that their services come at a premium. The comprehensive nature of their tools means that the investment is substantial, which may be a consideration for smaller brands or those with limited budgets. Review collected by and hosted on G2.com.

German R.
GR
Senior Analyst - Ecommerce
Mid-Market (51-1000 emp.)
"Powerful Retail Intelligence That Drives Real Decisions"
What do you like best about Stackline?

Stackline has become an essential tool in our retail analytics workflow. Its ability to surface granular insights—like keyword performance, pricing trends, and competitive benchmarking—has helped us pinpoint exactly why certain products underperform, even in growing categories. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

The only thing is that the data have a 2-week delay, but it is close enough to make analysis. Review collected by and hosted on G2.com.

Ephraim M.
EM
Retail Media Manager
Retail
Enterprise (> 1000 emp.)
"Accurate way to determine brand standing"
What do you like best about Stackline?

I love that it's easy to see KPIs at a glance. Building custom segments is easy and provides a quick way to gauge the category and see where my brand stands within the larger landscape. It provides a lot of KPIs to further dig into market shifts, drops in sales, increases in MS, etc. Stackline provides an overall view of how my brand is performing within my category as well as broadly. Customer support is responsive. Full onboarding was done by another team with my team's input, and I've heard that the general integration and implementation was a bit tedious. I use it almost everyday! Review collected by and hosted on G2.com.

What do you dislike about Stackline?

The backend setup of segment creation can be tedious, but once done, it's a breeze to replicate for new segments and views. The time selection can sometimes be finnicky, but usually operates as expected. Review collected by and hosted on G2.com.

Cale O.
CO
Sr. Manager of Digital Commerce
Mid-Market (51-1000 emp.)
"An essential part of our digital team."
What do you like best about Stackline?

By far the most accurate, easily configurable, best-communicated software partner we have. Integration and implementation was a breeze with Stackline handling the majority of the heavy lifting. The super-intuitive UI (that's continually being upgraded and improved) makes it simple to train new employees or other employees in the company on use, and configurability allows each team member to build the service to fit their needs (examples: e-comm, brand, product management, and product development teams all tracking different KPIs). Our account reps are extremely helpful and easy to reach and our biweekly meetings on usage and new features are invaluable. We use Stackline's Beacon and Atlas services daily and they have become an essential part of nearly every workflow. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

Without guidance, the sheer amount of data can be overwhelming. Fortunately, beyond the support you get from account reps, Stackline has robust walkthroughs and detailed descriptions of nearly every part of their services. Review collected by and hosted on G2.com.

Tye B.
TB
Growth Director
Mid-Market (51-1000 emp.)
"Market Insights for a Niche Category"
What do you like best about Stackline?

The market insights into our core category are invaluable to helping us build strategies and gauge our market success. Additionally the tools are very user-friendly which make them easy to introduce and get broad adoption. While the tools are simple, there is a great deal of data and information to mine. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

There are some limitations of the tool, gaps in the data that can skew results, but generally it is directionally correct and provides more insight than we would have without it. Review collected by and hosted on G2.com.

JM
Director of Business Intelligence
Mid-Market (51-1000 emp.)
"Stackline provides more than just syndicated data"
What do you like best about Stackline?

- Data searches are quick & easy for novice users to get results for daily use.

- Searches include visualizations for Trends and Comparisons making results clear.

- Images provided help narrow and verify results.

- Measures include $ Sales and Unit Sales, but also include Traffic, Conversions, Pricing,

Content and Ratings which can often help explain Sales impact.

- Flexibility to create custom groupings that may overlap Categories \ Sub Categories ,

Brands and even product types.

- Access to keyword search results to optimize paid results.

- Trended Market Share over multiple Time Periods to gauge long and short term marketing

results.

- Implementation was incredibly easy with full customer support throughout the process. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

- Unable to combine Retailer results for total channel results.

- Limited data exportation options if you do not use API.

- Lack of Item attribution (Size, Form, Benefits, etc..) Review collected by and hosted on G2.com.

Emily S.
ES
Digital Marketing Lead
Enterprise (> 1000 emp.)
"Invaluable category insights"
What do you like best about Stackline?

Stackline unlocks category insights that I wouldn't have access to otherwise, understanding the category size of prize, comparative scale of competitor ASINs and the drivers of performance Review collected by and hosted on G2.com.

What do you dislike about Stackline?

Setting up and maintaining keyword lists is quite manual.

Comparing performance drivers of competitor ASINs takes time to click through multiple screens as it's not easy to see these side by side. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Mid-Market (51-1000 emp.)
"Reliable Amazon Market Share Tool with Great Support, but Data Access and Flexibility Could Improve"
What do you like best about Stackline?

Trustworthy source of truth for our organization for understanding market share on Amazon and using that as a proxy for the whole online picture

I use it a couple times a week

UI is mostly intuitive

Ability to create custom segments, business units, topics is useful

Ability to include/exclude specific products is useful

Service representatives are very helpful and responsive, and keep us in the loop with new innovation / tool updates. They also send periodic category updates that are insightful for understanding emerging trends, new entrants to our categories, standout competitors, etc. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

Bulk download of data is slow and often breaks

Default weekly breakout is also difficult to work with sometimes because most business reviews like to look at monthly or quarterly

Never feel like I'm getting the full picture because only limited to categories that I am subscribed to

Because we work with a third party, we aren't able to integrate with seller central API, leaving a big gap in Beacon data Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market (51-1000 emp.)
"Insight Masterclass!"
What do you like best about Stackline?

I love the ability to use stackline to analyse the sales in each markets and separate 1p and 3p sales so easily - it has made us aware of opportunities and helped us form business plans. There is also a wide range of features and we can segment those features to retrieve our desired data. Further the customer support has been fantastic! Review collected by and hosted on G2.com.

What do you dislike about Stackline?

There are times that when you get to the very granular detail it isn't always 100% accurate - despite this it's still a great tool and any issues we have had have been resolved quickly and efficiently Review collected by and hosted on G2.com.

AK
Assistant Manager Ecommerce
Mid-Market (51-1000 emp.)
"Data rich and cutomizable"
What do you like best about Stackline?

Best part is that you can create segments and analyze exactly the set of SKUs you want to. The timeline of data available is 2 years which is great. Useful data metrics available. We use it on a daily basis and it is fairly easy to use. Review collected by and hosted on G2.com.

What do you dislike about Stackline?

Only Amazon is available as of now atleast in the GCC region. Would be good to have access to other platforms as well. The tool is quite costly considering you have to select the categories and don’t get access to all the categories. Review collected by and hosted on G2.com.

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