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Triple Whale Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the attribution accuracy of Triple Whale, enhancing their ability to analyze and optimize ad performance effectively. (8 mentions)
Users commend the ease of use of Triple Whale, enhancing daily monitoring and decision-making for campaigns. (6 mentions)
Users love the variety of attribution options in Triple Whale, enhancing accuracy in tracking ad revenue. (5 mentions)
Users commend the excellent customer support at Triple Whale, enhancing their overall experience and satisfaction. (5 mentions)
Users highly value the variety of features in Triple Whale, enhancing their media buying strategy and analysis capabilities. (4 mentions)
Users find Triple Whale's channel management easy to navigate, providing clear insights across advertising platforms. (2 mentions)
Users love the customizable dashboard of Triple Whale, providing a clear overview for effective campaign analysis and decisions. (2 mentions)
Users express frustration with data inaccuracy, citing unreliable metrics and poor customer service as major drawbacks. (4 mentions)
Users often face slow loading times when aggregating large data sets, impacting their overall experience with Triple Whale. (3 mentions)
Users find the data range features challenging due to API limits and issues with Amazon data storage. (2 mentions)
Users face data management issues with Triple Whale, struggling to consolidate information from Amazon effectively. (2 mentions)
Users find the pricing to be high, particularly impacting smaller businesses' ability to use Triple Whale effectively. (2 mentions)
Users face feature limitations in data range and integration, complicating the consolidation of Amazon sales information. (2 mentions)
Users often experience data delays on desktop while expecting real-time updates, relying more on the app for timely info. (1 mentions)
Users find it challenging due to insufficient information and improvements needed in metrics and reporting functionality. (1 mentions)

Top Pros or Advantages of Triple Whale

1. Attribution Accuracy
Users value the attribution accuracy of Triple Whale, enhancing their ability to analyze and optimize ad performance effectively.
See 8 mentions

See Related User Reviews

Scott K.
SK

Scott K.

Mid-Market (51-1000 emp.)

4.0/5

"Great Attribution and business reporting tool"

What do you like about Triple Whale?

I like the different attribution options and the ability to connect all my paid media channels

Veronica N.
VN

Veronica N.

Small-Business (50 or fewer emp.)

5.0/5

"100% Game Changer"

What do you like about Triple Whale?

We started using Triple Whale over a year ago and it has been a game changer with analyzing how platforms are performing. I live in the platform all d

2. Ease of Use
Users commend the ease of use of Triple Whale, enhancing daily monitoring and decision-making for campaigns.
See 6 mentions

See Related User Reviews

Jorge H.
JH

Jorge H.

Small-Business (50 or fewer emp.)

5.0/5

"Simple Shopify Integration with just a few clicks"

What do you like about Triple Whale?

Clear overview of business metrics. Easy to integrate with Shopify and Advertising platforms. Ideal of daily use to monitor, track and report. Impl

Veronica N.
VN

Veronica N.

Small-Business (50 or fewer emp.)

5.0/5

"100% Game Changer"

What do you like about Triple Whale?

We started using Triple Whale over a year ago and it has been a game changer with analyzing how platforms are performing. I live in the platform all d

3. Attribution Tracking
Users love the variety of attribution options in Triple Whale, enhancing accuracy in tracking ad revenue.
See 5 mentions

See Related User Reviews

Scott K.
SK

Scott K.

Mid-Market (51-1000 emp.)

4.0/5

"Great Attribution and business reporting tool"

What do you like about Triple Whale?

I like the different attribution options and the ability to connect all my paid media channels

RS

Ryan S.

Small-Business (50 or fewer emp.)

4.5/5

"Accurate Data"

What do you like about Triple Whale?

What I love most about Triple Whale is that it's more accurate than facebook or google when it comes to tracking revenue based on ads.

4. Customer Support
Users commend the excellent customer support at Triple Whale, enhancing their overall experience and satisfaction.
See 5 mentions

See Related User Reviews

Hayk 'Hike' C.
HC

Hayk 'Hike' C.

Small-Business (50 or fewer emp.)

4.5/5

"great experience - booked meetings as the vendor promised"

What do you like about Triple Whale?

triplewhale had a great customer journey for me, made promises, and actually kept them. I'm overall pleased with the experience.

Jorge H.
JH

Jorge H.

Small-Business (50 or fewer emp.)

5.0/5

"Simple Shopify Integration with just a few clicks"

What do you like about Triple Whale?

Clear overview of business metrics. Easy to integrate with Shopify and Advertising platforms. Ideal of daily use to monitor, track and report. Impl

5. Features Variety
Users highly value the variety of features in Triple Whale, enhancing their media buying strategy and analysis capabilities.
See 4 mentions

See Related User Reviews

Veronica N.
VN

Veronica N.

Small-Business (50 or fewer emp.)

5.0/5

"100% Game Changer"

What do you like about Triple Whale?

We started using Triple Whale over a year ago and it has been a game changer with analyzing how platforms are performing. I live in the platform all d

Jason C.
JC

Jason C.

Small-Business (50 or fewer emp.)

5.0/5

"Changed the way we work"

What do you like about Triple Whale?

Now that the AI assistant is getting better, it's making Triple Whale a tool that anyone on the team can use.

6. Channel Management
Users find Triple Whale's channel management easy to navigate, providing clear insights across advertising platforms.
See 2 mentions

See Related User Reviews

Scott K.
SK

Scott K.

Mid-Market (51-1000 emp.)

4.0/5

"Great Attribution and business reporting tool"

What do you like about Triple Whale?

I like the different attribution options and the ability to connect all my paid media channels

Jorge H.
JH

Jorge H.

Small-Business (50 or fewer emp.)

5.0/5

"Simple Shopify Integration with just a few clicks"

What do you like about Triple Whale?

Clear overview of business metrics. Easy to integrate with Shopify and Advertising platforms. Ideal of daily use to monitor, track and report. Impl

7. Features
Users love the customizable dashboard of Triple Whale, providing a clear overview for effective campaign analysis and decisions.
See 2 mentions

See Related User Reviews

Jorge H.
JH

Jorge H.

Small-Business (50 or fewer emp.)

5.0/5

"Simple Shopify Integration with just a few clicks"

What do you like about Triple Whale?

Clear overview of business metrics. Easy to integrate with Shopify and Advertising platforms. Ideal of daily use to monitor, track and report. Impl

Veronica N.
VN

Veronica N.

Small-Business (50 or fewer emp.)

5.0/5

"100% Game Changer"

What do you like about Triple Whale?

We started using Triple Whale over a year ago and it has been a game changer with analyzing how platforms are performing. I live in the platform all d

Top Cons or Disadvantages of Triple Whale

1. Data Inaccuracy
Users express frustration with data inaccuracy, citing unreliable metrics and poor customer service as major drawbacks.
See 4 mentions

See Related User Reviews

Jason C.
JC

Jason C.

Small-Business (50 or fewer emp.)

5.0/5

"Changed the way we work"

What do you dislike about Triple Whale?

Amazon data does not store in their platform, so you're always at the API limit for lookback, which isn't much.

Maisie F.
MF

Maisie F.

Small-Business (50 or fewer emp.)

5.0/5

"Great platform"

What do you dislike about Triple Whale?

Occasionally, metrics between sources need a quick manual check to ensure alignment.

2. Slow Loading
Users often face slow loading times when aggregating large data sets, impacting their overall experience with Triple Whale.
See 3 mentions

See Related User Reviews

Mario M.
MM

Mario M.

Small-Business (50 or fewer emp.)

0.0/5

"horrible customer service"

What do you dislike about Triple Whale?

Extremely disappointing customer service - the worst i have seen in years. The attribution system is consistently buggy and unreliable, causing more h

Scott K.
SK

Scott K.

Mid-Market (51-1000 emp.)

4.0/5

"Great Attribution and business reporting tool"

What do you dislike about Triple Whale?

There is a lot of data to aggregate and it can sometime go a little slo but they are improving that

3. Data Management
Users find the data range features challenging due to API limits and issues with Amazon data storage.
See 2 mentions

See Related User Reviews

Jason C.
JC

Jason C.

Small-Business (50 or fewer emp.)

5.0/5

"Changed the way we work"

What do you dislike about Triple Whale?

Amazon data does not store in their platform, so you're always at the API limit for lookback, which isn't much.

Sudhir G.
SG

Sudhir G.

Small-Business (50 or fewer emp.)

5.0/5

"Loved the traking. Makes all the data at one place"

What do you dislike about Triple Whale?

Untill now in terms of ecommerce there is no issue Just sometime the data range features is kind of difficult

4. Data Management Issues
Users face data management issues with Triple Whale, struggling to consolidate information from Amazon effectively.
See 2 mentions

See Related User Reviews

Jason C.
JC

Jason C.

Small-Business (50 or fewer emp.)

5.0/5

"Changed the way we work"

What do you dislike about Triple Whale?

Amazon data does not store in their platform, so you're always at the API limit for lookback, which isn't much.

Jorge H.
JH

Jorge H.

Small-Business (50 or fewer emp.)

5.0/5

"Simple Shopify Integration with just a few clicks"

What do you dislike about Triple Whale?

Although Amazon Sales can be integrated with Triple Whale, there are many functionalities that do not take this sales channel in consideration making

5. Expensive
Users find the pricing to be high, particularly impacting smaller businesses' ability to use Triple Whale effectively.
See 2 mentions

See Related User Reviews

Hayk 'Hike' C.
HC

Hayk 'Hike' C.

Small-Business (50 or fewer emp.)

4.5/5

"great experience - booked meetings as the vendor promised"

What do you dislike about Triple Whale?

the pricing is a bit higher than they let on

Nicolas Mauricio A.
NA

Nicolas Mauricio A.

Small-Business (50 or fewer emp.)

5.0/5

"Great tool for tracking and decision-making"

What do you dislike about Triple Whale?

Pricing can also be a bit high for smaller businesses. I would also like to see improvements in load speed when working with large amounts of data.

6. Feature Issues
Users face feature limitations in data range and integration, complicating the consolidation of Amazon sales information.
See 2 mentions

See Related User Reviews

Jorge H.
JH

Jorge H.

Small-Business (50 or fewer emp.)

5.0/5

"Simple Shopify Integration with just a few clicks"

What do you dislike about Triple Whale?

Although Amazon Sales can be integrated with Triple Whale, there are many functionalities that do not take this sales channel in consideration making

Sudhir G.
SG

Sudhir G.

Small-Business (50 or fewer emp.)

5.0/5

"Loved the traking. Makes all the data at one place"

What do you dislike about Triple Whale?

Untill now in terms of ecommerce there is no issue Just sometime the data range features is kind of difficult

7. Data Delays
Users often experience data delays on desktop while expecting real-time updates, relying more on the app for timely info.
See 1 mentions

See Related User Reviews

RS

Ryan S.

Small-Business (50 or fewer emp.)

4.5/5

"Accurate Data"

What do you dislike about Triple Whale?

I would love it if the information was real time and not just the previous day on.

8. Insufficient Information
Users find it challenging due to insufficient information and improvements needed in metrics and reporting functionality.
See 1 mentions

See Related User Reviews

Hamza M.
HM

Hamza M.

Small-Business (50 or fewer emp.)

5.0/5

"Changed my media buying strategy"

What do you dislike about Triple Whale?

Improvements in reporting needed, selection of time periods.

Triple Whale Reviews (478)

Reviews

Triple Whale Reviews (478)

4.5
478 reviews
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Nicolas Mauricio A.
NA
Lider de adquisición de clientes
Small-Business (50 or fewer emp.)
"Great tool for tracking and decision-making"
What do you like best about Triple Whale?

Triple Whale centralizes all my data in one place and gives me a clear view of performance across different platforms. The attribution system is very helpful to understand where sales really come from, and the dashboards make it easy to make better decisions every day.

Customer support is really helpfull and fast. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Pricing can also be a bit high for smaller businesses. I would also like to see improvements in load speed when working with large amounts of data. Review collected by and hosted on G2.com.

Mario M.
MM
CEO
Small-Business (50 or fewer emp.)
"horrible customer service"
What do you like best about Triple Whale?

The concept behind the system is quite good. However, despite paying over $600 each month, we still do not receive any customer support. We have been waiting for a resolution to one issue for three months now, and all we are told is that they are working on it. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Extremely disappointing customer service - the worst i have seen in years. The attribution system is consistently buggy and unreliable, causing more harm than good. Not worth the investment — if you value accurate data and dependable support, I strongly recommend avoiding this platform. Review collected by and hosted on G2.com.

Maisie F.
MF
CRM Manager
Small-Business (50 or fewer emp.)
"Great platform"
What do you like best about Triple Whale?

I love how seamlessly it connects our ad platforms and CRM data, showing exactly where our conversions come from and which campaigns drive the most revenue. It’s made attribution so much clearer. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Occasionally, metrics between sources need a quick manual check to ensure alignment. Review collected by and hosted on G2.com.

Amanda S.
AS
Digital Marketing Specialist
Mid-Market (51-1000 emp.)
"TripleWhale is the Best Software to be Able to Trust Data"
What do you like best about Triple Whale?

The thing I actually liked best about Triple Whale was the customer service. At the time of use, my customer service representative's name was Renee (not sure if she is still with the company). Renee would jump on calls with me all the time to answer questions and provide screen share walkthroughs. Her help was invaluable! When I was using Triple Whale, our client had a hard time believing the numbers that were coming from one platform v. another (for example, Google Ads v. Facebook sales). Because Triple Whale was giving us third party data without any wonky attribution windows, the team was able to best make marketing and sales decisions moving forward. The team used Triple Whale almost daily to run through numbers with our clients, and they were very trusting of the platform. Building the custom dashboard was easy, and again, if I needed help from the customer support team, I got it immediately! Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Using Triple Whale does have a bit of a learning curve and a trust curve. We, as marketers, are used to taking other platforms as true, so you have to learn what Triple Whale is actually doing, and use it! Review collected by and hosted on G2.com.

Hayk 'Hike' C.
HC
Founder
Small-Business (50 or fewer emp.)
"great experience - booked meetings as the vendor promised"
What do you like best about Triple Whale?

triplewhale had a great customer journey for me, made promises, and actually kept them. I'm overall pleased with the experience. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

the pricing is a bit higher than they let on Review collected by and hosted on G2.com.

Jorge H.
JH
COO
Small-Business (50 or fewer emp.)
"Simple Shopify Integration with just a few clicks"
What do you like best about Triple Whale?

Clear overview of business metrics.

Easy to integrate with Shopify and Advertising platforms.

Ideal of daily use to monitor, track and report.

Implementation was well conducted by Customer Support. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Although Amazon Sales can be integrated with Triple Whale, there are many functionalities that do not take this sales channel in consideration making it hard to consolidate information.

Examples:

- Detailed sales information (product level)

- Sales velocity and stock demand calculations Review collected by and hosted on G2.com.

Ash O.
AO
Founder & CEO
Small-Business (50 or fewer emp.)
"As an agency partner we use Triplewhale and rely on performance based pricing"
What do you like best about Triple Whale?

The ease of use, the technology behind it which 50% of the time don’t annotate right data attribution to original source of the data. It’s constantly failing now after the AI era. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

The pricing a bit high for small business owners Review collected by and hosted on G2.com.

Sudhir G.
SG
Agency Founder
Small-Business (50 or fewer emp.)
"Loved the traking. Makes all the data at one place"
What do you like best about Triple Whale?

The best is the additional data, such as NCPA NCROAS and daily sales with different attributions.

ALso the latest molby is good. still learning

We dont have to manually get the reports from shopify and them match because of triple whale Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Untill now in terms of ecommerce there is no issue

Just sometime the data range features is kind of difficult Review collected by and hosted on G2.com.

RS
Creative Director
Small-Business (50 or fewer emp.)
"Accurate Data"
What do you like best about Triple Whale?

What I love most about Triple Whale is that it's more accurate than facebook or google when it comes to tracking revenue based on ads. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

I would love it if the information was real time and not just the previous day on. Review collected by and hosted on G2.com.

Veronica N.
VN
Media Manager
Small-Business (50 or fewer emp.)
"100% Game Changer"
What do you like best about Triple Whale?

We started using Triple Whale over a year ago and it has been a game changer with analyzing how platforms are performing. I live in the platform all day. It allows us to watch campaigns better and make better decisions for the media that we're running. Everyone that we work/talk with at TW has been great and very knowlegable. 100% recommend to anyone and everyone. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

They make some updates to the dashboard that are frustrating when you're used to looking at it from one way. We'd like to integrate with some additonal media partners we work with and that has been very challenging over the last year+. Review collected by and hosted on G2.com.

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