# Triple Whale Reviews **Vendor:** Triple Whale **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 481 ## About Triple Whale Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total confidence. By pulling all of a company’s data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective. More than 50,000 ecommerce brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually. ## Triple Whale Pros & Cons **What users like:** - Users appreciate the **responsive and helpful customer support** that enhances their overall experience with Triple Whale. (3 reviews) - Users find Triple Whale to be **easy to use** , effectively centralizing data for clear performance insights. (3 reviews) - Users value the **attribution accuracy** of Triple Whale, enhancing clarity on sales origins and campaign effectiveness. (2 reviews) - Users appreciate the **seamless attribution tracking** of Triple Whale, enhancing clarity on conversions and campaign performance. (2 reviews) - Users appreciate the **clarity in data attribution** provided by Triple Whale, enhancing decision-making across campaigns. (2 reviews) - Easy Integrations (2 reviews) - Helpful (2 reviews) - Informed Decisions (2 reviews) - Integrations (2 reviews) - Reporting (2 reviews) **What users dislike:** - Users face **data inaccuracy** issues with Triple Whale, prompting manual checks and dissatisfaction with support and reliability. (2 reviews) - Users find the **pricing high** , especially for smaller businesses, impacting overall value perception and usability. (2 reviews) - Users report **slow loading** times when handling large datasets, detracting from their overall experience with Triple Whale. (2 reviews) - Users face challenges with **access restrictions** in Triple Whale, limiting comprehensive integration for Amazon sales data. (1 reviews) - Users express frustration with **attribution issues** in Triple Whale, citing unreliability and poor customer service experiences. (1 reviews) - Data Inconsistency (1 reviews) - Users struggle with **data management issues** in Triple Whale due to limited integration and consolidation of Amazon sales data. (1 reviews) - Users face **feature limitations** in data range and integration, complicating the consolidation of Amazon sales information. (1 reviews) - Filtering Issues (1 reviews) - Inaccuracy (1 reviews) ## Triple Whale Reviews ### 1. Our Trusted Source of Truth for Centralized Marketing Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Triple Whale?** Triple Whale is our source of truth for marketing data. The integrations are solid, and we trust the data because we’ve verified its accuracy ourselves. It’s helpful to have everything centralized in one place, especially since we manage all our advertising in-house across multiple channels. The ability to analyze campaigns and get clear insights is a big plus. I also like that the tool can notify us when specific thresholds are hit, which saves us from having to constantly monitor everything manually. With a small team, this kind of automation is really valuable. **What do you dislike about Triple Whale?** We are completely satisfied with the user-friendliness, performance and customer support **What problems is Triple Whale solving and how is that benefiting you?** Before using Triple Whale, it was difficult to keep track of all our campaigns and ads across different platforms. We have hundreds of ads running at any given time, and staying on top of performance manually was time-consuming and prone to error. Now, we can set up notifications for when certain ROAS or spend thresholds are met, which helps us act quickly and avoid wasting ad spend. It’s also made it easier to analyze our marketing structure in detail, something that used to take days to do. Having clear, actionable data has been a big time-saver and helps us make better decisions. ### 2. Poor Experience with Billing and Support **Rating:** 0.5/5.0 stars **Reviewed by:** Laurent P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2026 **What do you like best about Triple Whale?** their marketing **What do you dislike about Triple Whale?** I dislike that they are disregard my cancellation request, overbilling me and threatening me. They have bad customer service and engage in deceptive practices in billing. The initial setup was difficult. What kind of company threatening their customer like this? BE CAREFUL **What problems is Triple Whale solving and how is that benefiting you?** I use Triple Whale for attribution, but it doesn't solve any problems for me. ### 3. Frustrating Attribution and Lackluster Support **Rating:** 0.5/5.0 stars **Reviewed by:** Patrick N. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Triple Whale?** The initial setup of Triple Whale was easy. **What do you dislike about Triple Whale?** I've been dealing with the same attribution issue for months, and support kept pointing to dashboard filters instead of addressing the underlying attribution problem. Their attribution delivers wrong data, and their support keeps ignoring the tracking problems. Also, the attribution of imported marketplace orders is not working. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale's attribution delivers wrong data, and support ignores tracking problems and doesn't address underlying attribution issues. ### 4. Great tool for tracking and decision-making **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas Mauricio A. | Lider de adquisición de clientes, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Triple Whale?** Triple Whale centralizes all my data in one place and gives me a clear view of performance across different platforms. The attribution system is very helpful to understand where sales really come from, and the dashboards make it easy to make better decisions every day. Customer support is really helpfull and fast. **What do you dislike about Triple Whale?** Pricing can also be a bit high for smaller businesses. I would also like to see improvements in load speed when working with large amounts of data. **What problems is Triple Whale solving and how is that benefiting you?** “It helps me centralize data from different platforms into one clear dashboard. This saves me time, reduces manual reporting, and allows me to make faster day-to-day decisions based on accurate insights. they are also integrating some IA agents. ### 5. horrible customer service **Rating:** 0.0/5.0 stars **Reviewed by:** Mario M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2025 **What do you like best about Triple Whale?** The concept behind the system is quite good. However, despite paying over $600 each month, we still do not receive any customer support. We have been waiting for a resolution to one issue for three months now, and all we are told is that they are working on it. **What do you dislike about Triple Whale?** Extremely disappointing customer service - the worst i have seen in years. The attribution system is consistently buggy and unreliable, causing more harm than good. Not worth the investment — if you value accurate data and dependable support, I strongly recommend avoiding this platform. **What problems is Triple Whale solving and how is that benefiting you?** It provides you with more accurate attribution data. ### 6. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Maisie F. | CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Triple Whale?** I love how seamlessly it connects our ad platforms and CRM data, showing exactly where our conversions come from and which campaigns drive the most revenue. It’s made attribution so much clearer. **What do you dislike about Triple Whale?** Occasionally, metrics between sources need a quick manual check to ensure alignment. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale has completely streamlined how we track and understand performance across our marketing channels. It connects our Shopify, ad platforms, and CRM data seamlessly, giving us clear attribution and real-time insights into what’s truly driving conversions. ### 7. TripleWhale is the Best Software to be Able to Trust Data **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda S. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Triple Whale?** The thing I actually liked best about Triple Whale was the customer service. At the time of use, my customer service representative's name was Renee (not sure if she is still with the company). Renee would jump on calls with me all the time to answer questions and provide screen share walkthroughs. Her help was invaluable! When I was using Triple Whale, our client had a hard time believing the numbers that were coming from one platform v. another (for example, Google Ads v. Facebook sales). Because Triple Whale was giving us third party data without any wonky attribution windows, the team was able to best make marketing and sales decisions moving forward. The team used Triple Whale almost daily to run through numbers with our clients, and they were very trusting of the platform. Building the custom dashboard was easy, and again, if I needed help from the customer support team, I got it immediately! **What do you dislike about Triple Whale?** Using Triple Whale does have a bit of a learning curve and a trust curve. We, as marketers, are used to taking other platforms as true, so you have to learn what Triple Whale is actually doing, and use it! **What problems is Triple Whale solving and how is that benefiting you?** Untrusting clients. I had clients that would not believe the reporting we were giving them, so by using Triple Whale, they gained trust in knowing that we were using 3rd party analytics to verify sales and marketing dollars spent. ### 8. great experience - booked meetings as the vendor promised **Rating:** 4.5/5.0 stars **Reviewed by:** Hayk 'Hike' C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Triple Whale?** triplewhale had a great customer journey for me, made promises, and actually kept them. I'm overall pleased with the experience. **What do you dislike about Triple Whale?** the pricing is a bit higher than they let on **What problems is Triple Whale solving and how is that benefiting you?** it's helping me with my e commerce analytics, and ensuring i understand my user journey and convert them into paying customers. ### 9. Simple Shopify Integration with just a few clicks **Rating:** 5.0/5.0 stars **Reviewed by:** Jorge H. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Triple Whale?** Clear overview of business metrics. Easy to integrate with Shopify and Advertising platforms. Ideal of daily use to monitor, track and report. Implementation was well conducted by Customer Support. **What do you dislike about Triple Whale?** Although Amazon Sales can be integrated with Triple Whale, there are many functionalities that do not take this sales channel in consideration making it hard to consolidate information. Examples: - Detailed sales information (product level) - Sales velocity and stock demand calculations **What problems is Triple Whale solving and how is that benefiting you?** It is allowing us to have trustworthy attribution with our Advertising platforms ### 10. As an agency partner we use Triplewhale and rely on performance based pricing **Rating:** 2.5/5.0 stars **Reviewed by:** Ash O. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The ease of use, the technology behind it which 50% of the time don’t annotate right data attribution to original source of the data. It’s constantly failing now after the AI era. **What do you dislike about Triple Whale?** The pricing a bit high for small business owners **What problems is Triple Whale solving and how is that benefiting you?** Triplewhale is promising to solve the right ad data attribution and marketing attribution problem businesses are facing after post ios14 update ### 11. Loved the traking. Makes all the data at one place **Rating:** 5.0/5.0 stars **Reviewed by:** Sudhir G. | Agency Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Triple Whale?** The best is the additional data, such as NCPA NCROAS and daily sales with different attributions. ALso the latest molby is good. still learning We dont have to manually get the reports from shopify and them match because of triple whale **What do you dislike about Triple Whale?** Untill now in terms of ecommerce there is no issue Just sometime the data range features is kind of difficult **What problems is Triple Whale solving and how is that benefiting you?** previously I had to manually get the data from shopify and then match the report but now the summary dashboard and also the ads data with allot of attribution model works great for me ### 12. Accurate Data **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan S. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2024 **What do you like best about Triple Whale?** What I love most about Triple Whale is that it's more accurate than facebook or google when it comes to tracking revenue based on ads. **What do you dislike about Triple Whale?** I would love it if the information was real time and not just the previous day on. **What problems is Triple Whale solving and how is that benefiting you?** Helps to see what products are selling the best and gives you a pretty accurate date on when that product will sell out. I like that the ad revenue data is more accurate so ad agencies can't attribute sales they didn't help to produce. ### 13. 100% Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Veronica N. | Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Triple Whale?** We started using Triple Whale over a year ago and it has been a game changer with analyzing how platforms are performing. I live in the platform all day. It allows us to watch campaigns better and make better decisions for the media that we're running. Everyone that we work/talk with at TW has been great and very knowlegable. 100% recommend to anyone and everyone. **What do you dislike about Triple Whale?** They make some updates to the dashboard that are frustrating when you're used to looking at it from one way. We'd like to integrate with some additonal media partners we work with and that has been very challenging over the last year+. **What problems is Triple Whale solving and how is that benefiting you?** Allowing us to better analyze paid media that is running and make smarter optimiztions througout the funnel. ### 14. Hunter Digital loves TripleWhale! **Rating:** 5.0/5.0 stars **Reviewed by:** Eric L. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Triple Whale?** As a DTC and Ecommerce Marketing Agency, Hunter Digital is 100% focused on growing our client's online sales and optimizing their Media Spend. Thanks to TripleWhale we have clarity into the metrics and can feel confident that the data is accurate. The reporting and usability of TripleWhale is second to none and the support is outstanding. Their team continues to innovate and their new AI tool, Moby, is changing how we analyze data. We love being a TripleWhale partner and Enterprise User. **What do you dislike about Triple Whale?** There's not much to dislike and when there is their support team is always there to help fix the problem. **What problems is Triple Whale solving and how is that benefiting you?** Marketing attribution, reporting, and AI-driven data analysis. ### 15. Changed the way we work **Rating:** 5.0/5.0 stars **Reviewed by:** Jason C. | Senior Director of eCommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Triple Whale?** Now that the AI assistant is getting better, it's making Triple Whale a tool that anyone on the team can use. **What do you dislike about Triple Whale?** Amazon data does not store in their platform, so you're always at the API limit for lookback, which isn't much. **What problems is Triple Whale solving and how is that benefiting you?** TW allows us to avoid the limitations of platform attribution. ### 16. Great Attribution and business reporting tool **Rating:** 4.0/5.0 stars **Reviewed by:** Scott K. | VP of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Triple Whale?** I like the different attribution options and the ability to connect all my paid media channels **What do you dislike about Triple Whale?** There is a lot of data to aggregate and it can sometime go a little slo but they are improving that **What problems is Triple Whale solving and how is that benefiting you?** Attribtuion. We like to level the palying field across all our paid media channels ### 17. Changed my media buying strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Hamza M. | Media buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Triple Whale?** By far the most useful tool helping us with our media buying strategy. **What do you dislike about Triple Whale?** Improvements in reporting needed, selection of time periods. **What problems is Triple Whale solving and how is that benefiting you?** Media buying ### 18. Canceled but still getting billed **Rating:** 0.0/5.0 stars **Reviewed by:** Brent R. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Triple Whale?** Nothing. During the use of service I though the price for UTM tracking was to much. Post use of service my expereince feels like i've been full blown scammed. **What do you dislike about Triple Whale?** Previously used this software, its simply utm tracking so overpriced for what it is. We canceled in march of this year to switch over to madgicx. We made the cancelation on there site and thought all was well. We recently realized they're still billing us so contacted them with no resolution provided other than a "we will escalate" statement that I'm sure will go in their favor. Went back through the cancelation process the second time before this conversation. No email confirmation or anything proving I did cancel which is super convenient for them with disputes. An hour later I go back to look and it shows as STILL SUBSCRIBED! All my billing info still there ready to bill me again December 1st. My advice is unless you like overpaying for UTM tracking and you plan to use this service for the rest of your life (because its impossible to cancel) then don't do it. Other reviews are floating around complaining of the exact same thing. Not sure what it is about ECOM related software companies but this seems to be a common issue with them billing post cancelation and then conveniently having no record of your cancelation once you reach back out. **What problems is Triple Whale solving and how is that benefiting you?** Not much for me. Google anylitics with UTM's in your ad links does the same thing. ### 19. My idea of Triple Whale **Rating:** 4.5/5.0 stars **Reviewed by:** Sobia K. | Social Media Manager / Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Centralized Idea, dashboard can be customized, all in one **What do you dislike about Triple Whale?** Sometimes it gets extremley difficult to reach the righ pod of the metrics **What problems is Triple Whale solving and how is that benefiting you?** It turns fragmented marketing data into a single dashboard. Data analysis is simplified, you can optimize ad spend, and automate reporting. It works wonders for improving efficiency, insights, and decision-making ### 20. Its insightful and allows users to view all data from one place. **Rating:** 5.0/5.0 stars **Reviewed by:** Dre A. | Marketin Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Triple Whale?** Its easy to navigate and shows data for each advertising platform **What do you dislike about Triple Whale?** Sometimes it doesn't pull through data immediately on desktop, but does via the app/mobile. **What problems is Triple Whale solving and how is that benefiting you?** When to increase budgets and where ad spend is generating the most revenue from. We also use Triplewhale dashboards in our weekly reports ### 21. Game changer for performance marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Karl S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Triple Whale?** We love the real time figures from FB, it allows us to make real time decisions about campaigns. **What do you dislike about Triple Whale?** it is on the pricey side for smaller agencies **What problems is Triple Whale solving and how is that benefiting you?** We had issues trusting the data from the in house platforms when running omni-channel marketing solutions for our clients. We now can deliver with confidence figures about ROAS, CPA and make crucial media buying decisions with confidence. ### 22. Solid attribution tool for any store spending money on paid ads **Rating:** 5.0/5.0 stars **Reviewed by:** Logan E. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** We used Google Analytics only before connecting with Triple Whale, and layering spend into our calculations made our optimization processes inefficient. Triple Whale has been a big help in pulling all data sources together for real-time updates in one place. Another benefit we've felt is getting visibility into new customer CPA and ROAS metrics, which can be especially valuable with brands that have subscriptions that can inflate in-platform CPA metrics. We use it as another data source to compare against what Facebook and Google Analytics say (considering the different attribution windows all three platforms use) to make better-informed optimization decisions. We've also found most accounts we work with have found success tracking closer to what Triple Whale says than what FB and GA can do on their own. **What do you dislike about Triple Whale?** I think the main error that can come from using Triple Whale is thinking it solves the attribution challenge entirely. Another issue we've found is that Triple Whale doesn't pass their Pixel's data back to Facebook to improve the algorithm's optimization decisions; it's simply a dashboard for media buyers to have some additional context and steer spend accordingly. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale has been a big help in pulling all data sources together for real-time updates in one place. Another benefit we've felt is getting visibility into new customer CPA and ROAS metrics, which can be especially valuable with brands that have subscriptions that can inflate in-platform CPA metrics. We use it as another data source to compare against what Facebook and Google Analytics say (considering the different attribution windows all three platforms use) to make better-informed optimization decisions. ### 23. Incredible advanced eCommerce insights **Rating:** 4.0/5.0 stars **Reviewed by:** Bailey W. | Account Manager | Digital Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** It provides a single source for tons of advanced ecommerce store insights that you simple cannot get from any other platform. I have not used anything quite like it. Google Analytics doesn't come close to providing as much valuable data that is actually actionable in most cases. Being able to integrate all ad platforms and the Shopify store data to get blended metrics across channels is incredible. **What do you dislike about Triple Whale?** While I mentioned it provides advanced metrics, they are just that, and some of them are so advanced it's a little daunting and a lot to chew on, for example the cohorts reporting and lifetime value calculations give a ton of data but not necessarily any insights for short term decision making. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale gives me one single place to view advanced ecommerce metrics that you can't get from any other single platform. I can view blended metrics from Google Ads, Facebook Ads, and Pinterest ads for our clients to get a sense for how effective our marketing agency is for our client. The product analytics, product journey, and sales cycle reporting help us fine tune optimizations for ads to show the best products in ads to current and potential customers to maximize revenue and lifetime value. ### 24. All the bells and whistles but not necessary for intelligent decision-making **Rating:** 3.0/5.0 stars **Reviewed by:** Hans H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** The great news is Triple Whale has tons and tons of features that, in theory, would be very helpful across marketing, finance, and operations disciplines in an organization like ours (DTC ecomm). Triple Whale has solutions for MTA (multi-touch attribution) & media measurement, financial forecasting, creative learning & optimization, and pseudo-CRM functions like LTV, cohort analysis, and sales cycle insights. I have no doubt that many organizations that commit to adopting and really learning Triple Whale will find the tool useful. **What do you dislike about Triple Whale?** At times I feel like Triple Whale is a Ferrari when a Fiat will do just fine. As a marketer, MTA scares me in that it spits out a blind (sometimes seemingly contextless and arbitrary) number for media performance that you are expected to take action on. In reality, most DTC/ ecomm businesses <$100MM in annual revenue don't need anywhere near the complexity in measurement that Triple Whale can provide, and I've often found that it leads to asking more questions and confusion than it does provide clear answers and create alignment. We use a combination of PPS (post-purchase survey), GA last-click, and platform data to make all media allocation decisions, and do so to a high degree of accuracy without the need for costly software. The thought of Triple Whale is great, and the product itself really is great. Where I think it falls short, in a practical sense, is that it's a little too "techy" for widespread adoption from junior to senior levels across the org. K-I-S-S: "keep it simple, stupid" **What problems is Triple Whale solving and how is that benefiting you?** Attribution is the main solve that Triple Whale was adopted for. It does give us an additional perspective on attribution, but we've rarely (if ever) made decisions based on the data that Triple Whale is providing. ### 25. TripleWhale has been invaluable to me as a business owner navigating the ecommerce ecosystem. **Rating:** 5.0/5.0 stars **Reviewed by:** Julio M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** TripleWhale tackles several painful & important problems at once. It provides a more sophisticated dashboard of my business including the Shopify store, all our marketing channels, gateway expenses, and even custom COGS inputs if you so choose to do so. TripleWhale also serves as a powerful tool in the ever-growing attribution problem. How do you know which investments contributed to a customer conversion. How can you tell if you're paying to hit the same customer multiple times? Well, TripleWhale can help you with that and even show you individual consumer journeys across your marketing channels so you can get a real sense of the path they took to end up purchasing your product. **What do you dislike about Triple Whale?** TripleWhale ships new updates almost too quickly. It's hard to keep up sometimes with all the new features. I hope they continue doubling down on content focused on consumer education of their product & features. **What problems is Triple Whale solving and how is that benefiting you?** Tripe Whale gave me a much more holistic & drilled-down picture of my overall marketing spend & channels including everything from audiences to creatives. ### 26. CastleFlexx.com now uses TW and...This changed everything for my start up ecom business **Rating:** 5.0/5.0 stars **Reviewed by:** Castle F. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** I can real time see what my marketing teams are spending minute to minute and know if things are going well or not by 9am instead of finding out the next day after the fact. Everything platform including our Amazon shop is tracked spend vs income with profit margins built in. Instead of saying we did $10k in sales today i can now say, we earned $3k in net profit today which is what matters most to a self funded owner like myself. **What do you dislike about Triple Whale?** nothing, its perfect. My only suggestion is related to the rare days that Meta or even TW has a glitch and sales vs spend are not accurate. Its happened 4x in the last year and a half which isnt horrible with half being a meta ad issue but TW should be red flagging abnormal ROA metrics and it should notify me and their IT team to figure out if its a Meta issue or a TW issue that day. **What problems is Triple Whale solving and how is that benefiting you?** Allows me to evaluate the diff teams i have marketing my brand across every social media and even amazon. ### 27. Perfect for performance agencies running e-com ads **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** TripleWhale has been super helpful in measuring the performance of our Facebook and Google campaigns. We have this app for each of our e-commerce clients and has helped us identify ads that bring the most revenue and attribute our sales to the right channels. Our clients seem to understand the tool well, and they love it. **What do you dislike about Triple Whale?** My least favorite thing has been the latest update they did to the platform because it has been bugging our account. However, other things in the update, like the "Total Impact Attribution" model have been insanely helpful to attribute our sales to the right channels and have a better understanding of the impact of our marketing efforts. **What problems is Triple Whale solving and how is that benefiting you?** Attribution of sales to Facebook ads used to be a nightmare after iOS 14 but since we have been using TW things have changed because we can see the performance of our campaigns. Also, the implementation of Total Impact Attribution has helped us re-structure our campaigns and ensure we're using proper funnels for our clients. ### 28. Exactly as advertised and their customer support is amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Hassan B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2023 **What do you like best about Triple Whale?** Their service is exactly as advertised, they report 99% of the stats i cannot track post ios14 such as purchases and ROAS. They have not beat around the bush with their offer. What they claim their service does is exactly what it does, unlike many of their competitors. Their dashboard and layout is super clean and easy to use and impressively you're able to setup RULES based on the data in triplewhale. I highly recommend TripleWhale because you'll 100% get an ROI on what you're paying. **What do you dislike about Triple Whale?** I would love it if it looked exactly like the FB Ads Manager on the ads section of triplewhale and was a larger view with breakdowns and such giving it the utlimate pre-ios14 experience. That would make it so much better. **What problems is Triple Whale solving and how is that benefiting you?** Their service is exactly as advertised, they report 99% of the stats i cannot track post ios14 such as purchases and ROAS. They have not beat around the bush with their offer. What they claim their service does is exactly what it does, unlike many of their competitors. Their dashboard and layout is super clean and easy to use and impressively you're able to setup RULES based on the data in triplewhale. I highly recommend TripleWhale because you'll 100% get an ROI on what you're paying. ### 29. Helpful for both Media buying and creative teams **Rating:** 4.0/5.0 stars **Reviewed by:** Rose S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It's comprehensively helpful for both teams integral for effective digital marketing, the cockpits are both really clear with data and the instructional videos are really helpful. **What do you dislike about Triple Whale?** The graphs can get in the way and are a little less useful. So they'll pop up all the time but honestly not really helpful and i just have to hide them every time. also in the creative cockpit i know we can segment, but it would be cool if we could have a roas breakdown or report made using keywords. I'd use this for creators in the ads so like all ads made by george or ads that have sarah in them, i'd compare those with ads made by everyone else and ads with different actresses in them, in a report form. **What problems is Triple Whale solving and how is that benefiting you?** we needed to get accurate data from all our platforms, triple whale worked better than mixpanel, and obviously the platforms are all overattributing, so far its working. also helpful to analyse creative wins. ### 30. The one-stop shop for the most important brand metrics and attribution **Rating:** 5.0/5.0 stars **Reviewed by:** jacob g. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The Triple Pixel has helped me scale me ad accounts tremendously! The different attribution windows and models can really help show the true impact multiple channels have when operating at the same time. I love having all my metrics in a neat dashboard, and being able to customize the view and create different sections for different parts of my teams. **What do you dislike about Triple Whale?** Pricing can get up there if you start purchasing some of the add-ons. Although expensive, definitely worth it. Premium products tend to have premium pricing! It's just not for the super small brands who aren't going to leverage the data that's being shown in Triple Whale. **What problems is Triple Whale solving and how is that benefiting you?** Only needing one window to quickly see daily spend/revenue from: Google, Facebook, Klaviyo, TikTok, etc. Multiple attribution models (first click, last-click, triple attribution, etc.) that accurately help assign data to certain channels. Seeing channel overlap with orders and viewing the entire customer journey and which ads they clicked on. ### 31. Your One-Stop Source of Truth for Reliable Ecom Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin M. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Their server-side pixel is lightning-fast and their custom AI audiences are a dream come true for any marketer looking to target their ideal audience based on their own pixel data. The Creative Cockpit is also a major highlight - it's an intuitive tool that allows for super easy ad comparison so you can test creatives at scale. But what really sets Triple Whale apart is its role as a source of truth for our entire business. The platform's ability to integrate and consolidate data from multiple sources has been a game-changer for us. No more discrepancies or conflicting data - Triple Whale keeps us informed and in control. **What do you dislike about Triple Whale?** All of our major pain points have been resolved and patched. Currently the only things we find to be a bit conflicting are the Amazon sales data for "Today" time period, but that fixes itself if looking at any window prior to the last 24hrs. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale is solving the problem of fragmented and unreliable data by integrating multiple sources into one platform. This has benefited us by providing a single source of truth for our business analytics, allowing for more informed decision-making and improved targeting of our ideal audience. ### 32. Fly Blind or Use TW **Rating:** 4.0/5.0 stars **Reviewed by:** Griffin L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It's core functionality (attribution) is basically required to be operating any online business at scale these days. We quickly realized one of our main sales channels was basically performing like garbage (when we thought it wasn't!). But, the analytics have been a nice added bonus. Specifically, cohort analysis is a gamechanger for our business with many different customer types. **What do you dislike about Triple Whale?** Still lacking some automated affiliate (publisher) tracking tools. Would be nice if we didn't have to UTM every link we post. If there was someway to dynamically tag links (like FB does) that would be phenomenal. **What problems is Triple Whale solving and how is that benefiting you?** Properly attributing FB ad sales. Found out that we actually sucked at FB ads, and are now improving. You must not hide from the truth! And TW certainly gives you the truth (or as close as you can get to it). Detailed analytics on different customer types/cohorts that were much harder to access before and have been very useful for determining if campaigns are worth scaling or killing. ### 33. Triple Whale Is A Crucial Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nate I. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale has been a very powerful tool as we build out our different marketing channels. It's crucial to know which platforms are driving not just the most traffic, but the most qualified traffic. We've been using Triple Whale for 6 months and it has helped us scale our efforts across multiple channels as we understand the impact each channel has. I would recommend Triple Whale to any ecommerce business to help them understand where to spend their valuable marketing dollars. **What do you dislike about Triple Whale?** I wish there was more direct integrations with platforms like Pinterest and Microsoft ads. Pinterest is similar to Facebook as their platform tracks a lot of view-through conversions because of the nature of the platform. But we don't get any of that data inside Triple Whale and it would be super helpful. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale helps us understand where our sales are coming from. There's days where we have spikes in traffic and it's very helpful to know exactly where that traffic is coming from. ### 34. Necessary for growing businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Jon K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale allows us to better understand our marketing performance. I love the intuitive interfaces that save us a bunch of time with a quick scan. This adds huge value to the team and our marketing efforts at all levels. **What do you dislike about Triple Whale?** Would love to see a true cost of shipping integrated into the portal. Right now we are uploading our average shipping cost monthly. Triple Whale only ports in what we charge for shipping. In many cases, we actually have to pay more than what we charge the customer and chalk it up as a cost of doing business. **What problems is Triple Whale solving and how is that benefiting you?** Triple whale gives us true attribution to our ad spend. We now know where are marketing dollars are working and where we need to shift them away from. Many companies use a profit and loss statement to judge how profitable they are. For us, that doesn't work right now. We are growing and having to increase product costs monthly to keep up with the scaling of the business. Triple Whale's analytics tracks our expenses, cost of good sold, and marketing spend to help us better understand how profitable we are being on a monthly basis. ### 35. Saves me time every day! **Rating:** 5.0/5.0 stars **Reviewed by:** Daphna G. | Director of Corporate and Nonprofit Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Everything just works the way it's supposed. Triple Whale is fast, integrates with most of the tools I use, and saves me time compared to manually pulling data and making reports. It's also easy to share with team members who need questions answered and might not be as confident finding source data in ad platforms or Shopify. **What do you dislike about Triple Whale?** Due to budget, we're not using all features of Triple Whale. It's reasonably priced, but things add up the more features you start to pay for. It can also be a bit of a hassle to communicate with their team about billing. **What problems is Triple Whale solving and how is that benefiting you?** We are using Triple Whale as our ecommerce dashboard -- it helps us track our KPI's, ad spend, and site performance all in one place. Plus, I can share access with other team members who are less familiar with the programs we use, but might still need information on ad spend or sales. This saves me time having to pull reports, and it's easy to have everything in one place. ### 36. Great at what it does. Updates needed to segment data for different types of customers. **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel B. | E-commerce & Customer Service Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The amount of data it pulls in from many different channels helps to bring a lot of insight into sales, conversion, and performance, and it does it in an easy-to-read/reference format. **What do you dislike about Triple Whale?** We manage multiple different channels in our Shopify store, including our regular e-commerce website orders, some direct wholesale orders, and sample send-outs for our sales team. The problem this creates is that Triple Whale pulls data from ALL orders in Shopify, which impacts the true numbers of some important metrics like average sales per order, cost per acquisition, average lifetime value of customer, etc. Unless I am unaware of the feature, Triple Whale needs to add an option to filter the data it pulls from Shopify based on customer tags as this would help us being able to see true numbers for our e-commerce sales. **What problems is Triple Whale solving and how is that benefiting you?** The ability to see a wide array of important analytics. For us, the data given is not entirely accurate, but it is close enough right now to provide us with a snapshot of where we are regarding those areas. ### 37. Best thing since sliced bread (err, iOS 14?) **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick F. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** This is an absolute must in the new age of privacy. It may not help FB make decisions, but it helps YOU make decisions and direct your FB and other marketing channels to do exactly what they need to do. It's the best way to increase your ROI in today's digital ad spend climate. HIGHLY recommend TW. Also - customer service has been really helpful. They onboarded us and made sure we had everything we needed, and that things were working 100% before setting us loose. **What do you dislike about Triple Whale?** Can't think of anything we dislike. I guess we signed up for the Creative Cockpit and didn't end up using it a ton, but it still was really cool. We may use it again in the future. We'll see. For now our ad guy doesn't rely on it. **What problems is Triple Whale solving and how is that benefiting you?** Helps us know what ads/audiences/creatives/etc to keep and which to cut. It makes our ad spend far more productive, and increases confidence. Our ROI is not pre-IOS 14 levels, but we're definitely far better than we were post iOS 14 and pre TW. ### 38. Amazing, although a bit pricey **Rating:** 4.5/5.0 stars **Reviewed by:** Kristof A. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** With just one dashboard that displays all the stats I need, I can easily grasp the daily situation. Despite the overwhelming amount of information available, this software enables me to streamline the data and draw valuable insights that drive my business growth. **What do you dislike about Triple Whale?** It's quite expensive, and the additional options further increase the cost. If you're still growing your store and not making close to 7 figures a year it might be hard to justify the cost. It would be great if there were different pricing tiers or a revenue-based pricing model, as small businesses require as much support as larger ones. **What problems is Triple Whale solving and how is that benefiting you?** Having the ability to synthesize data and make informed decisions from a single platform is immensely helpful. From the customer journey to customer lifetime value, you can find all of that. No problem! Interested in discovering which products are often bought together during repeat visits? Easy peasy! ### 39. Triple Whale review **Rating:** 5.0/5.0 stars **Reviewed by:** Lorenzo P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** - The summary page, that shows an overview of how the business is going, integrating data from ad platforms and shopify and the overall ROAS/ MER - The pixel with attribution models like first click and total impact. I also love that you can see the customer journey of each customer and all touchpoints. - the post purchase survey **What do you dislike about Triple Whale?** - sometimes the data is not accurate and you need to refresh the dashboard or ask the support to help you, but that doesn't happen often and the support is very quick to answer **What problems is Triple Whale solving and how is that benefiting you?** - seeing in 1 second the profit and overall roas (without opening 3-4 dashboards) - seeing all metrics in 1 place (helps to understand quickly if there is a problem somewhere) - quick comparisons with past data - better attribution (you can see more attribution models, that help you understand better your campaigns results) ### 40. Get a true understanding on traffic and ad spend **Rating:** 4.5/5.0 stars **Reviewed by:** Tariq J. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** Triple whale allows you to truly see which ads start/convert from interest into a sale. Provides clarity vs competing platforms double attributing the same sale. Centralized metrics from Shopify,GA, Google Ads,Klaviyo and Facebook Ads. Love the regular emails on features and how to use the tool. **What do you dislike about Triple Whale?** Would be interesting if we could feed in shipping costs and see profitability after outbound shipping. Maybe assigned based on dimensional weight. Lacing a built in NPS score tool. **What problems is Triple Whale solving and how is that benefiting you?** We had several ad platforms providing attributed sales equivalent to 80% of our sales. This seemed way too high. We then decided to try out triple whale and during that period were able to identify true attribution. It has lead to changes in ad spend that already have saved us tens of thousands of dollars. It also allows us to identify our most profitable skus even after ad spend. ### 41. Analytics 5.0 - especially if you're on Shopify! **Rating:** 5.0/5.0 stars **Reviewed by:** Ian M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** The toggle between different attribution views The order purchase journey view by channel Affluencer especially if you invest highly in affiliate marketing Onboarding and customer success teams are really reactive and respond quickly **What do you dislike about Triple Whale?** There's not much to dislike to be honest! The affluencer section doesn't yet pull in affiliate spend by affiliate so it's hard to get a ROAS view without manually calculating but they are working on integrating this **What problems is Triple Whale solving and how is that benefiting you?** When you're investing in so many channels at so many stages of the funnel, it can become very confusing to measure real/profit roas in a real time basis without having to do some econometrics modelling. This really helps give a real-time view on ROAS by channel (amazingly linked with Shopify) helping to do creative and campaign optimisations on the spot. You can also set budget upweight rules for campaigns to reduce manual implementations. ### 42. Triple Whale offers helpful attribution data to better understand channel performance **Rating:** 3.5/5.0 stars **Reviewed by:** Gabrielle D. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** The triple pixel tracks attribution far better than the native platforms lose that data amongst various privacy laws and whatnot. It's also relatively easy to use and understand from the get-go too. **What do you dislike about Triple Whale?** Their platform could be more robust with customizing reporting or viewing the data through various lenses. It's a little limited in terms of the perspective you can view the data through, but I'm guessing they're working on it as a fast growing startup. I also think there's an opportunity to "count" the triple pixel data differently. Hence, it's not necessarily double counting but dividing up the revenue in a weighted approach (if that makes sense). The double counting looks great for channel performance but ends up being hard to reconcile with the cold hard numbers at the end of the month. **What problems is Triple Whale solving and how is that benefiting you?** The lack of reliable attribution data. ### 43. Super Valuable, A Must Have For Any Business **Rating:** 5.0/5.0 stars **Reviewed by:** Logan W. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Triple Whale?** The amazing depth of data it shows and the way it is clearly layed out to help you better understand your business. **What do you dislike about Triple Whale?** I think without knowledge on how to understand and use the platform it can be quite confusing for a new user. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale is great for getting a better understanding of our paid social ads performance. It is also solving the problem of understanding where exactly the return is getting attributed too. ### 44. Great for increasing accuracy and confidence in reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Mike K. | Director of Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale helps my client-agency relationship by providing a second set of numbers to verify (or, sometimes, contradict) what other platforms report, so that we have a better sense of what is or isn't working and how to better allocate budget accordingly. **What do you dislike about Triple Whale?** No digital reporting platform is perfect, so it does get tricky trying to navigate the discrepancies between TW and GA, Meta, etc when it comes to attribution and viewthrough conversions, for example. It would be nice to have more tools to help build the context and expectations around how well platforms should be synced to help differentiate between "normal" discrepancy and "something might be wrong" discrepancy. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale is helping us quantify the true ROAS on our ad spend and allowing us to be more confident in the numbers we're seeing, as opposed to relying solely on the in-platform reporting. ### 45. A great business snapshot **Rating:** 4.0/5.0 stars **Reviewed by:** Marcio C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** Triple Whale is a great platform to consolidate all channels and have a high-level, complete look at the business performance. It allows you to connect all your marketing channels, as well as Shopify and Amazon data, for a holistic view of the entire business. **What do you dislike about Triple Whale?** Some tools that could be very valuable are charged a la carte, and there's no all-inclusive option. There's also no incentive for loyal customers to subscribe to these tools at a discounted price and no free trial to test the usability and quality of the data that it provides. **What problems is Triple Whale solving and how is that benefiting you?** It allows me to look at the metrics from all platforms connected to my store, so I have a holistic view of performance, what's working, what areas can be improved, opportunities to reallocate budget and further invest, where to pull back to improve performance, etc. ### 46. Finally a trustworthy source of eCommerce data in one place. **Rating:** 5.0/5.0 stars **Reviewed by:** Matt M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It's easy to build a custom dashboard that shows exactly what I need to see at a quick glance. It's pulling data from multiple places, and keeps a pretty accurate representation of where we stand in real time vs historically to see big picture growth and/or struggle for my brands. **What do you dislike about Triple Whale?** Honestly the only thing I have found that I dislike so far is that it seems to be a slight disconnect in the Klaviyo integration in terms of what is coming from campaigns vs what is coming from flows. The Klaviyo dashboard always has slightly different numbers. **What problems is Triple Whale solving and how is that benefiting you?** It's pulling data from several different channels and platforms and putting it together in one easy to digest, quick-access dashboard that lets me access what I'm trying to find very easily and without pulling several reports or sorting through multiple tabs in my browser. ### 47. Best All-in-one platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mike P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2023 **What do you like best about Triple Whale?** As a developer, I initially had concerns about the potential drawbacks of TripleWhale Implementation on pagespeed. However, upon contacting their customer support, I was reassured that they were using best practices, and after verifying this myself, I found their implementation to be satisfactory. I was particularly impressed with their exceptional customer support, as they were able to quickly address any issues and had everything sorted out efficiently. **What do you dislike about Triple Whale?** I love being able to find information. With Triple Whale this was unfortunately hard to find information without contacting them. I think they can do better with their documentation, otherwise everything is perfect. **What problems is Triple Whale solving and how is that benefiting you?** All in one-platform, rather than having multiple sources making our website bloated. Once you log in everything is fairly straightforward and any new person coming in is able to find their way easily. ### 48. In-Depth Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Chris A. | Technical Director, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale was very easy to set up, and I appreciate the breadth of data provided right on the main screen. I am not a paid media specialist or one of the marketing team, but I find the ability to scan the data quickly very useful. **What do you dislike about Triple Whale?** The interface to access specific settings can be a little confusing until you get used to it. I am assisting with the management of multiple stores and integrations and can sometimes get a little lost looking for a specific setting. **What problems is Triple Whale solving and how is that benefiting you?** We tend to struggle with attribution because we are not always the team who set up the analytics from the beginning. Triple Whale allows us to dig deeper into data we are getting to see actionable insights today, as well as troubleshoot any inconsistencies we may have. ### 49. Triple Whale = LIFE **Rating:** 5.0/5.0 stars **Reviewed by:** Adam R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The dashboard customization is extremely helpful and saves me so much time not having to switch from platform to platform to analyze the data that I need and the pixel... Gamechanger. I can finally have faith in attribution data. **What do you dislike about Triple Whale?** There are occasionally errors where your accounts come disconnected but it's usually a quick fix to get it back up and running. It also sucks that you need custom parameters added to all the ads so when you're just setting it up there isn't any historical data to look at but moving forward its great. **What problems is Triple Whale solving and how is that benefiting you?** Helps me analyze what the best performing campaign and ads are and where I should reallocate to achieve a better ROAS. The LTV feature is also extremely helpful to make sure we're promoting products with the highest LTV. ### 50. Its exactly the tool we needed. We need to track our conversions as precise as possbile. **Rating:** 4.5/5.0 stars **Reviewed by:** Enes E. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** The triplePixel. It shows the real Roas Value from our ADs like Google and Facebook. We saw major differents beween the roas that google gave us and the Pixel Roas. Now we know better which Campaign perform and which not. **What do you dislike about Triple Whale?** There is a Progoramm called Influencer Hub and it would be good to see which Videos and Pictures performed the best. As far as i now you cannot do it with afflluencer Hub. Also it is a bit pricy so new companys have it hard to buy it. **What problems is Triple Whale solving and how is that benefiting you?** It solves the problem about the Performance from our campagins. Now we can track every campaign and every sales channel better. Also now we have everything in 1 Tool and we do not need for each channel a specific tool. ## Triple Whale Discussions - [What is Triple Whale used for?](https://www.g2.com/discussions/what-is-triple-whale-used-for) - [How to get Correct Google Shopping Search Term Attribution](https://www.g2.com/discussions/how-to-get-correct-google-shopping-search-term-attribution) - 1 upvote - [View Triple Whale pricing details and edition comparison](https://www.g2.com/products/triple-whale/reviews?gsxid=ZSlMlBFIl3c6&slug=subscriber-ltv%3Fgspk%3DdGF5bG9yc2ljYXJkNDg0MQ§ion=pricing&secure%5Bexpires_at%5D=2026-05-13+17%3A14%3A02+-0500&secure%5Bsession_id%5D=73a96386-5d51-4d2c-b24c-0941ad7ae878&secure%5Btoken%5D=bf43cf8eea721a9c6c84a22dc1e373360bf8756210fc39851515015883194194&format=llm_user) ## Triple Whale Integrations - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [AppLovin Exchange](https://www.g2.com/products/applovin-exchange/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Fairing](https://www.g2.com/products/fairing/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Gorgias](https://www.g2.com/products/gorgias/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) - [Okendo](https://www.g2.com/products/okendo/reviews) - [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) - [Realize](https://www.g2.com/products/taboola-realize/reviews) - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [ShipBob](https://www.g2.com/products/shipbob/reviews) - [ShipStation](https://www.g2.com/products/shipstation/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Skio](https://www.g2.com/products/skio-skio/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Stripe Billing](https://www.g2.com/products/stripe-billing/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [X](https://www.g2.com/products/x/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) ## Triple Whale Features **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Custom Attribution **Development ** - Pre-built Connectors - Custom Connectors **Data Management** - Data Types - Consolidation - Cleansing **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Administration** - Data Storage - A/B Testing - Integrations **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Management ** - Reporting and Analytics - Data Mapping **Analytics** - Forecasting - KPIs - Dashboards - Integration **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integration Options** - Accounting Systems - CRM and Marketing Automation Systems **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Platform Additional Functionality** - Cloud **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Triple Whale Alternatives - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,245 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,063 reviews) - [Heap](https://www.g2.com/products/heap/reviews) - 4.4/5.0 (1,074 reviews)