# Triple Whale Reviews **Vendor:** Triple Whale **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 481 ## About Triple Whale Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total confidence. By pulling all of a company’s data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective. More than 50,000 ecommerce brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually. ## Triple Whale Pros & Cons **What users like:** - I appreciate the **helpful and fast customer support** of Triple Whale, enhancing my overall experience and satisfaction. (3 reviews) - Users appreciate the **ease of use** with Triple Whale, facilitating daily monitoring and better decision-making. (3 reviews) - Users value the **attribution accuracy** of Triple Whale, enhancing clarity on conversions and driving informed decision-making. (2 reviews) - Users appreciate the **clear attribution insights** from Triple Whale, enhancing decision-making with centralized ad and CRM data. (2 reviews) - Users value the **clarity of data integration** in Triple Whale, enhancing insights into conversions and campaign performance. (2 reviews) - Easy Integrations (2 reviews) - Helpful (2 reviews) - Informed Decisions (2 reviews) - Integrations (2 reviews) - Reporting (2 reviews) **What users dislike:** - Users report **data inaccuracy** and unreliable support with Triple Whale, leading to frustration and disappointment. (2 reviews) - Users find the **pricing a bit high** , especially impacting smaller businesses and their budget considerations. (2 reviews) - Users express frustration with **slow loading** times, especially when handling large datasets, which hampers their experience. (2 reviews) - Users find **access restrictions** frustrating as key functionalities overlook Amazon Sales, complicating information consolidation. (1 reviews) - Users report **attribution issues** , citing buggy performance and poor customer service that diminishes overall value. (1 reviews) - Data Inconsistency (1 reviews) - Users struggle with **data management issues** in Triple Whale due to limited integration and consolidation of Amazon sales data. (1 reviews) - Users face **feature limitations** in data range and integration, complicating the consolidation of Amazon sales information. (1 reviews) - Filtering Issues (1 reviews) - Inaccuracy (1 reviews) ## Triple Whale Reviews ### 1. Pleasantly surprised **Rating:** 4.5/5.0 stars **Reviewed by:** Etan E. | Mentor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** TW's "Pixel" is a powerful attribution tool, especially for longer, many-touch buying cycles like my business offers. The feature set offers a glimpse into which channels and campaigns convert to purchase and mid-funnel email signups. **What do you dislike about Triple Whale?** It's limited regarding online-to-offline attribution and other more granular email metrics for businesses that aren't pure Online DTC Shopify Brands. And out of the gate, it's a bit pricey. It might be helpful to introduce an entry-level pricing tier. **What problems is Triple Whale solving and how is that benefiting you?** - Current: Helps me understand which marketing channels are most effective - Future: Will become my default data dashboard - Also future: Very excited about unlocking value from its AI prompt feature set ### 2. GREAT data - finally! **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany S. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The ease of the dashboard having all of our data in one spot is invaluable. I can make quicker and better strategic decisions when I am able to see everything at once, as I'm not wasting time having to find and check the accuracy of our marketing on a bunch of different platforms. **What do you dislike about Triple Whale?** Honestly, nothing so far. I appreciate being able to integrate every marketing platform we use. I love having accurate data in a convenient format. **What problems is Triple Whale solving and how is that benefiting you?** Having BETTER and EASIER ACCESS to critical marketing data. In an increasingly complex marketing mix, I know Triple Whale will always have all the data I need in one spot. ### 3. Triple Whale Opened My Eyes **Rating:** 4.5/5.0 stars **Reviewed by:** Michael Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Triple Whale?** The different levels of context you get from an ads POV but also from their Affluencer Hub. A large part of our business is influencer marketing and understanding that deeper is so valuable. I thought I knew our data but this has helped me so much! **What do you dislike about Triple Whale?** I just feel that there is so much I still need to learn but that is not a true dislike. I just like to fully use platforms so that is a good thing and will get better over time. **What problems is Triple Whale solving and how is that benefiting you?** It is teaching us where to prioritize our resources and what our output is on them ### 4. The only attribution software and tracking you need **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron P. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** Everything all in one place to help us understand not only what ads are working, but the numbers behind our business and our clients. I also appreciate all of the updates that are always happening. **What do you dislike about Triple Whale?** There are so many tiers for the pricing, I would like to have a one size fits all approach. Even if it was with pixel and all of those features and then not with the pixel. **What problems is Triple Whale solving and how is that benefiting you?** We are able to make more decisions for our brands that are more closely aligned with their goals. The biggest benefit is spending money on ads that are actually working right now. ### 5. Great for attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Juan A. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Atributtion is the most helpful thing, I can see big differences between what Triple Whale says an ad sold and what Meta says. Also seeing the entire purchase of a customer after they click an add and what they bought is very valuable. **What do you dislike about Triple Whale?** The dashboard part, for some reason the data is not correct, its as if the dont take into account returns or something, on the dashboard I get overestimated sales and ROAS **What problems is Triple Whale solving and how is that benefiting you?** Attribution 100%, knowing which ads are working and which arent, that way I can optimize our budget. Also seeing the purchase process and the products customers buy after seeing an ad ### 6. Ease Of Use **Rating:** 5.0/5.0 stars **Reviewed by:** Jason M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The ease of use and how straight forward it is to integrate Klaviyo. I am an email consultancy owner and it really helps my clients get the correct attributions for email over GA. **What do you dislike about Triple Whale?** I wish TW had a nicer way of integrating with a mobile device or ways to see data easier while on the go. I am also a Full Time Dad and sometimes I'm stuck working from my phone when we're out and about. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale is helping me show the correct attribution for Email Marketing & SMS. It has a more even playing field when it comes to attribution across all channels. ### 7. Alex's Review **Rating:** 5.0/5.0 stars **Reviewed by:** Alex G. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2023 **What do you like best about Triple Whale?** I like the creative cockpit because it gives great insight about what works on Meta. **What do you dislike about Triple Whale?** I think Willy Dashboards needs a lot of improvement. **What problems is Triple Whale solving and how is that benefiting you?** Accurate attributions and the ability to view analytics from all channels in one place. ### 8. Very very useful for quick overview of stats **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2023 **What do you like best about Triple Whale?** Very useful for top down view for a very fast reporting. Supports and tracks many different platforms as well. almost a no brainer for pulling out stats quickly. However, some stats are not so accurate in pulling in data; they do not tally with shopify **What do you dislike about Triple Whale?** Not being able to pull out the daily stats/ metrics to analyse in Excel. I would have liked to go deeper to see how it does on a daily basis or create my own custom reports. **What problems is Triple Whale solving and how is that benefiting you?** Helps greatly with my reporting to the higherups. Saves me a lot of time logging in to each and every campaign and digging out data. However, it lacks the ability to draw out specific metrics for more detailed dive through and also somehow, for all my campaigns / shopify, there is a slight amount that does not Tally ### 9. Okay but not Great **Rating:** 3.5/5.0 stars **Reviewed by:** Dexter D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triplewhale offers many features, from creative reporting and merchandising data to attribution data. Their team seems always to be building a great next tool to improve the experience on Triplewhale. **What do you dislike about Triple Whale?** Doesn't seem their focus is on their core product; attribution. Seems like they're scaling horizontally but their attribution is to provide more questions than answers at this point. **What problems is Triple Whale solving and how is that benefiting you?** Well, the goal was for triple-whale to provide information on understanding where our ads are doing great and doing badly. At the moment, it's able to tell you the information based on their Triple Attribution Model but doesn't seem to really impact the bottom line. ### 10. LOVE THE WHALE - Best Data Platform For E-Com **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick F. | Contributor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Love how their platform is made for both founders and for marketers. Easy to navigate and understand. They develop new features and products at lightning speed and all around an awesome team. **What do you dislike about Triple Whale?** They move very fast so sometimes the software can be glitchy at times. Other than that, I do not have anything negative to say about the platform. Really great experience so far. **What problems is Triple Whale solving and how is that benefiting you?** I need an IOS for my entire company. I believe they are on their way to building this. They solve the simple problem of putting everything in a single location which is what is most needed for e-com founders. ### 11. Clear and true data storytelling **Rating:** 5.0/5.0 stars **Reviewed by:** Admin M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** I'm able to get real-time granular insights into my business which would be hidden in a data set somewhere, and they are now clearly shown to me in an actionable way **What do you dislike about Triple Whale?** I wish it would either do or feed more actionable data to rebuy or make new bundles regonize costmer intent ... to make my data in furthermore actionable because it a businesses biggest asset today **What problems is Triple Whale solving and how is that benefiting you?** I am making better discounts based on this data, and even better than that, I can see where were going wrong and how that is happening so I can prevent it from happening again ### 12. Excellent tool **Rating:** 4.5/5.0 stars **Reviewed by:** Devin N. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** We love having triple whale for checking against what the advertising platforms report directly. The custom metrics are also incredibly useful for us. Overall, I'm very happy with the product and hope they continue to refine and add new features. **What do you dislike about Triple Whale?** No global Amazon yet. That's a big one for me. I've also experienced one or two major tracking glitches, which was a but concerning but ultimately was resolved. **What problems is Triple Whale solving and how is that benefiting you?** Triple whale is solving our attribution blindness. With how slim the roas can be in platforms like Facebook, its vital for us to understand how it contributes to driving sales further down the pipeline. ### 13. Really useful, game changer for our business. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Getting TW was one of the best decisions we made. It is helping us to optimise our growth and performance media efforts in the best way and provide a true reflection of our performance. Helpful to have all data in one platform, and I really enjoy the new updates that are providing more and more insights into consumer behaviour and creativity. **What do you dislike about Triple Whale?** I don't have anything particular to dislike. One thing I would be excited to get further improved is the creative hub and analytics - currently finding a bit difficult to use, and I don't think it provides the full picture, but I am sure it is just a atter of time. **What problems is Triple Whale solving and how is that benefiting you?** It is providing me with a clear understanding of my performance media spending & ROAS, which is crucial for a start-up and limited budget to maximise efficiencies. ### 14. Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin B. | Director of Digital Marketing, E-Commerce/Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** Triple Whale has allowed us to consolidate data and make informed decisions regarding attribution, saving us hours of manual analysis. The platform continues to evolve with the ever-changing needs of DTC operators. **What do you dislike about Triple Whale?** I struggle to find something that I dislike about this platform. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale's marketing attribution solutions have helped us navigate the challenges posed by the post-iOS 14 landscape. We can now gain actionable insights into our marketing campaigns, track user behavior, measure the impact of different marketing channels, and optimize our efforts for better results. This has led to increased revenue and profitability for our business. ### 15. If you're having data attribution problems, this program is for you **Rating:** 5.0/5.0 stars **Reviewed by:** Mitch M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** Triplewhale is fantastic in the layout and depth to which it gives data. The different attribution models really help to paint a picture of what's going on across platforms. The best feature is the customer journey which allows us to see the most taken paths in the marketing funnel for each order. **What do you dislike about Triple Whale?** Nothing as of yet. We are still trying to understand why totals don't match up between 1st click, last click and equal attribution. Other than learning more about the program, it seems great! **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale is allowing us to have all our data in one spot while also allowing us to see the customer journey through. It is also so important for us to be able to see the true attribution through different models whereas other programs only allow for one click attribution. ### 16. It works.. or does it? **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** As a dashboard, triple whale works great. It's easy to use, clear, simple and has lots of intuitive little features. The support team are also very responsive. **What do you dislike about Triple Whale?** It's VERY expensive for what it is. It's hard to even work out if it provides ANY value to the business whatsoever. I also don't like the annual revenue-based pricing model. a monthly sessions model would make more sense. I crossed over into the next plan by a few thousand dollars.. and my plan increased in price by 30%. i'm not recieving 30% more value, or costing TW any more for moving into this plan.. so why am i paying it? **What problems is Triple Whale solving and how is that benefiting you?** it makes it easy to view data from our ads manager and other e-commerce metrics. It is also supposedly helping with attribution - but I can't confirm or deny this. ### 17. We love triple whale. **Rating:** 5.0/5.0 stars **Reviewed by:** Megan C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** The creative cockpit is a game changer to see what ads are performing. It has streamlined our reporting and has made our lives so much easier! 10/10 recommend especially when testing. **What do you dislike about Triple Whale?** Sometimes the attribution is a little wonky compared to GA. Also, the affluencer hub only allows for one platform placement. When we are working with influencers sometimes they are cross-posting across multiple platforms. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale is helping us more accurately attribute sales to different channels. We are currently testing top of funnel marketing placements and Triple Whale has helped us clearly identify opportunities to move forward with. ### 18. Solid data dashboard solution for DTC **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** The best thing about using Triple Whale is the convenience of having all your marketing data in one place. I usually check yesterday's TW dashboard first thing in the morning (yes, even before coffee). I can manage my advertising more effectively by having a consistent daily pulse on these numbers. **What do you dislike about Triple Whale?** I think there could be speed improvements to the platform itself. You may grow tired of seeing a whale animation instead of your data as sometimes the dashboard just won't load. **What problems is Triple Whale solving and how is that benefiting you?** I want to know how much revenue we are making (Shopify + Amazon) and how much we are spending in total on ads every day. Because TW provides in a neat package I can manage ad spend and allocation effectively at the macro scale. I was doing this before manually in sheets, but it was tedious. ### 19. TW provided clarity that I didn’t have otherwise on where customers were coming from **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** TW gave clarity on where orders were coming from- especially on orders that were placed from a customer who viewed an ad MONTHS ago. We would not have been able to get that visibility otherwise, not on Shopify or Facebook. **What do you dislike about Triple Whale?** Only "dislike" would be the potential learning curve to understand how to use the product if you are brand-new to attribution software, but I think most media buyers would be just fine. TW provides a lot of learning material to get onboarded. **What problems is Triple Whale solving and how is that benefiting you?** Helping determine what ads are profitable, and where customers are initially seeing our brand on the customer journey. When an order comes in I can see if it's because of an ad from months before. Also the creative cockpit has analytics that are easy to visualize- even for the less data-heavy members on our team. ### 20. Great value for the free version, will probably upgrade soon. **Rating:** 4.5/5.0 stars **Reviewed by:** Mitch C. | Co-Founder , Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I like seeing a dashboard with all our core KPIs. Seeing some of the different attribution between platform and TW is good, I'm just not fully sure which is more accurate yet. **What do you dislike about Triple Whale?** Still not sure exactly how their attribution modeling is working and why it varies so much from platform in certain cases. I wish there were also freemium versions of some of the other features to test out, like the creative cockpit. **What problems is Triple Whale solving and how is that benefiting you?** It's helping us with reporting and seeing a holistic view of marketing. It helps us analyze campaigns by seeing a different attribution model than the platform. ### 21. Great team, great system & insights! **Rating:** 5.0/5.0 stars **Reviewed by:** sharon k. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Easy to use platform, really helpful team. Insights we weren't getting directly from the ad platforms. Overall a great tool. Also loved the post-purchase survery tool! **What do you dislike about Triple Whale?** It was a bit pricey for us as a small brand. I don't think the pricing structure was so fair as it was based on gross sales. Also, the site would not load sometimes. Small bugs. **What problems is Triple Whale solving and how is that benefiting you?** Seeing a real ROAS was why we decided to go with Triple Whale. It helps us spend smarter on our ads. The post-purchase survey also helped us understand where customers are coming from & their value. ### 22. Awesome platform, helps counteract ios14 issues **Rating:** 4.5/5.0 stars **Reviewed by:** Libie M. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** This tool helps 1. Effectively measure the performance of our different channels, it is definitely more effective at capturing traffic/conversions than GA or meta ad manager 2. Also showing what creative is performing specifically 3. Providing cohort/LTV data in awesome visualizations **What do you dislike about Triple Whale?** I wish we could get a bit more granular in breaking down LTV/Cohort performance by product. **What problems is Triple Whale solving and how is that benefiting you?** This tool helps 1. Effectively measure the performance of our different channels, it is definitely more effective at capturing traffic/conversions than GA or meta ad manager 2. Also showing what creative is performing specifically 3. Providing cohort/LTV data in awesome visualizations ### 23. The Cadillac of Attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Pros: 1- actively listen to their customers to improve their product. 2- Easy to use and loads quickly (other attribution softwares aren't very intuitive and load slowly) 3- Many different options with attribution 4- More than just attribution, it has many worthwhile features like the creative hub and post purchase survey. 5- They have tons of funding and are a preferred partner of Shopify. **What do you dislike about Triple Whale?** Cons: 1- As all attribution software are, they are very click-reliant. 2- It's always difficult to parse out the difference in why FB/Google might be reporting one way whereas Triplewhale is totally different. **What problems is Triple Whale solving and how is that benefiting you?** The most important thing that Triplewhale is solving for us is putting all channels and platforms on a level playing field where we can judge them apples-to-apples, rather than trying to compare channels that operate very differently. ### 24. Amazing and Talented Professional Services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Our rep was really friendly, very smart, and even if they didn't know the answer, he really dug hard and deep to find it. His answers in slack were always very detailed and his response time was excellent. I really enjoyed the slack channel, Narwhal Nation, as well as the one with just our TW rep. **What do you dislike about Triple Whale?** Honestly, not much because even if there was a function that did not exist yet, our reps were willing to create workarounds to accomplish what we needed. And then put in an internal request to get that setup. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale was able to help us determine who new customers were in our platforms including Google, TikTok, etc. This allowed our client to retarget to those new customers with upcoming products and see what initiatives brought in new customers. ### 25. Ad attribution without the guesswork **Rating:** 5.0/5.0 stars **Reviewed by:** Aiden A. | Company Director & Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple whale had been an absolute game changer for a business and had allowed us to see exactly where sales are coming from, it has also allowed us to make better decisions when it comes to turning off/on different ad creative due to triple whales pixel. **What do you dislike about Triple Whale?** Honestly theirs nothing we dislike about triple whale, they're support team help with any issues your facing and with the constant updates to the software it just gets better and better! **What problems is Triple Whale solving and how is that benefiting you?** Triple whale is helping us save money everyday by knowing which marketing platforms are bringing us the highest ROAS ### 26. Great tool for Shopify eCom brands **Rating:** 4.0/5.0 stars **Reviewed by:** Trey E. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The creative cockpit is super helpful. Being able to quickly visualize live ads with leading indicators has helped accelerate our decision-making in regards to ad creative. **What do you dislike about Triple Whale?** Nothing in particular from a functionality perspective. Though it would be nice if there was an all-inclusive price point instead of paying for feature add-ons. **What problems is Triple Whale solving and how is that benefiting you?** It has proven what our media team knew to be true, but struggled to definitively prove - that our ROAS is higher than what we're actually seeing in platform. It has also provided interesting insight in terms of the products that are frequently purchased together. ### 27. The Best MTA in the Market! **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The integration with all the platforms to accurately measure attribution and the different attribution methods available. The integration with Kno PPS is crucial for true attribution to alternative platforms. **What do you dislike about Triple Whale?** It may be available but for the LTV analysis of customers to be longer than 60/90 days. Ideally we want to be able to analyze lifetime or at least 365 days. **What problems is Triple Whale solving and how is that benefiting you?** Proper attribution of paid channels and their true impact on conversions. Especially with the direct data integration for post purchase surveys, without it we wouldn't be able to measure the true impact of our paid channels. ### 28. Great product! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark C. | Chief Snacking Officer - CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triplewhale allows us to see our data in a clean and easy way. It's a great way to see where our customers are coming from and what channels they are interacting with. **What do you dislike about Triple Whale?** Not a lot, sometimes it's a little glitchy when they make updates but overall it's great. I wish they added some more integrations but they're always on top of that stuff. **What problems is Triple Whale solving and how is that benefiting you?** This allows us to see our acquisition by channel and allows us to make smarter decisions in our ads. We also get to see what creatives on Facebook are working best. ### 29. Best tracking tool on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin C. | Business Owner and Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I was using Hyros before and I can tell you Triple Whale is 10x better, not only it's more accurate but it also load a lot faster. Saving us a lot of time. And the continues introducion of new feature helps us make better decision. It's the best tool to use if you want to scale your business. **What do you dislike about Triple Whale?** Nothing I don't really like about Triple. I would say if they can make the post purchase survey better it could really help us get more insight. Now I have mix two post purchase survey tools to get the result we want. **What problems is Triple Whale solving and how is that benefiting you?** It helps us get real data on ads performance, and where our traffice is coming from. Also give us insight on our margin and improtant metic like NCPA, ROAS and profit. ### 30. Recommend to all of our clients **Rating:** 5.0/5.0 stars **Reviewed by:** Andi W. | Agency Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The data! Very visual, very helpful. My clients love to see all of the information in one place, and it helps me to better explain our services to them, and what we're doing that's working. **What do you dislike about Triple Whale?** I wish it could provide the analytics to a project manager. I know this is a big ask, but I'd love for the reports to be easily added to a project manager to automate some of the next steps or execution. **What problems is Triple Whale solving and how is that benefiting you?** It's helping us see what marketing efforts are effective and where to increase our efforts and budgets. ### 31. Fair time to implement it and good results **Rating:** 3.5/5.0 stars **Reviewed by:** lamberto s. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** the product has obtained an overall appreciation from different departments before starting. Inplementation has not been painful and price-effective as for first weeks of results, calculated on better ROAS of e-commerce and ticketing campaign. **What do you dislike about Triple Whale?** I have to say there is no real elements we dislike about the product. **What problems is Triple Whale solving and how is that benefiting you?** Company's paid media campaigns involve ticketing sales, e-commerces sales and social media growth. Given meta and google limitations and volume of campaigns we needed to attribute to each channel the right conversion rates for different business scope and thus optimize the sales. ### 32. The best data attribution tool out! **Rating:** 5.0/5.0 stars **Reviewed by:** Tony C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** TripleWhale and their team have been incredible for us working around all of the dreaded iOS update. They are constantly talking to users and iterating on the product rolling out better and better features. Their customer service is phenomenal too if you ever need help or run into any issues. I highly recommend giving TripleWhale a shot. You won't be disappointed! **What do you dislike about Triple Whale?** Getting lost in all of the dashboards and data I now have access too. **What problems is Triple Whale solving and how is that benefiting you?** TripleWhale helps us see data more clearly and faster, so we can scale advertising spend more efficiently. ### 33. A must have for Ecommerce owners **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas G. | Directeur opérations, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** - Very detailed and well presented analysis of ecommerce statistics - Ability to plug all sales channels and have an overview of all ecom metrics. - Pixel statistics are very detailed and extremely useful especially Influencer but also Meta & Google **What do you dislike about Triple Whale?** you need a bit of time to get used to the dashboard (but to be fair, it's still much easier and better presented than GA) **What problems is Triple Whale solving and how is that benefiting you?** TripleWhale takes information from all sales channels and plug them into a visually actionable dashboard. It's attribution model is considered best in class on comparative websites. ### 34. Unmatched software. Attributes rev better than anywhere else. **Rating:** 5.0/5.0 stars **Reviewed by:** Ben M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I really enjoy the easy to use and understand dashboards. You can loop in every single channel into one screen and monitor and set forecasts from there. Recommend. **What do you dislike about Triple Whale?** Not sure yet, it's pretty useful for everything we are in need of at this time but I will continue to monitor and assess for feedback or update inquiries. Recommend. **What problems is Triple Whale solving and how is that benefiting you?** Having to go from one place to the next to just look at basic insights that may or may not be incorrect. Triple Whale solves all of that and keeps things easy and together. ### 35. Triple whale give you the insights you need **Rating:** 5.0/5.0 stars **Reviewed by:** Trevor S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The triple whale dashboard helps you keep an eye on ad costs, product profitability and day to day sales numbers. The triple whale pixel also helps with attribution and does a very good job showing which ad campaigns are most profitable helping you make better media buying decisions **What do you dislike about Triple Whale?** Nothing to dislike. They have been great from the start and keep rolling out new features which we love! **What problems is Triple Whale solving and how is that benefiting you?** triple whale pixel does really well at solving the attribution problem. The insights help make sure you're on top of products that may be underperforming. ### 36. Triple Whale is great! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** An easy snapshot to understand where your money is coming from and where you are spending your money accordingly. The Summary tab does a great job at a glance so you don't have to manually calculate your COGS, Ad spend, etc to figure out profit. **What do you dislike about Triple Whale?** Right now they are limited to not being able to filter the Summary to exclude certain sales channels. For example, I am curious to see what our wholesale net profit is per day vs. our DTC net profit. Right now they don't have the ability to separate those orders to show me the exact numbers. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale's attribution allocation makes it easy for business owners to manage their costs. It's a powerful tool that I wish Shopify just had created themselves! ;) ### 37. Best 3rd Party Tracker **Rating:** 5.0/5.0 stars **Reviewed by:** Moises G. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Triple Whale?** The simplicity of Use, it becomes its own dashboard for managing ads, and you see precisely how clients interact across platforms. Personally believe it's the best 3rd party tracker out there in terms of accuracy **What do you dislike about Triple Whale?** If you have highly performing ads already and want to get the UTM link in place, for a short while until the ads pick back up, it will hurt performance. (this could be 1 day or even more, depending on how much budget you are playing with) **What problems is Triple Whale solving and how is that benefiting you?** Proper attritbution from our ads, so we don't over spend on bad ads or kill high performing ones. Ever since the big updates on Apple's IOS14, attritbutions have not been the same. Triple Whale Fixes that ### 38. Invaluable product for a DTC business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The speed at which triple whale introduce new features and improve the product is astounding, the value that is created is fantastic. Tried polar pixel before which didn't work great and this has certainly solved our issues. **What do you dislike about Triple Whale?** Biggest downside I have is new features usually aren't the most rounded and a bit rough round the edges (which is to be expected with the speed they're released) Also the user interface could do with matching up or maybe a rethink as icons can be quite confusing or produce unexpected results. **What problems is Triple Whale solving and how is that benefiting you?** Triple whale helps us solve our multi touch modelling issues, the products analytics feature is great to crunch complicated data and produce resutls that help us spend time on growing the business rather than endless spreadsheets. ### 39. Must-have for ECOM brands **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** We love having all of our data located in one centralized dashboard for easy viewing. We've connected Meta ads, Email, SMS, Google Ads, and Amazon. So far, we've been very impressed with customer service and have used TW to make strategic business decisions. **What do you dislike about Triple Whale?** There is definitely a learning curve to setting this up and analyzing correctly! I believe I had 3 separate onboarding calls and still don't think I use TW to it's potential. **What problems is Triple Whale solving and how is that benefiting you?** Undertstanding the conversion metrics on our paid advertising channels has been our top priority with TW. As we can no longer trust Meta's Business Manager (and spend most of our budget there), having these insights was the reason we signed up. Seeing the overlap of conversions between channels has also been extremely insightful. ### 40. Triple Whale is a simple way to compare attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Noah K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Most helpful is being able to compare in-engine data with pixel attribution numbers through Triple Whale, which makes it easier to see touchpoints by channel. The UI is much simpler than competitors **What do you dislike about Triple Whale?** Load time usually takes awhile to load pages or filters you have created. Making loading times quicker can make using the program easier. Improvements can be made to load time. **What problems is Triple Whale solving and how is that benefiting you?** Showing touchpoints of channels and the value of different channels through the Triple Whale attribution. This makes optimizations more simple to read, as well as improving efficiency ### 41. Awesome reporting app, I would definitely recommend!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** All reporting is in one place, Amazon, Google, Facebook, Shopify, etc.. This helps because I need to monitor one platform to identify how my business is performing!! **What do you dislike about Triple Whale?** Nothing much, but they need build pixels for Amazon or somehow get more data points for Amazon ads performance because right now, its reports the sales/revenue of Amazon. **What problems is Triple Whale solving and how is that benefiting you?** COMPLETE DASHBOARD for all my business activities. It shows granular data points on customer attribution, revenue, sales, new customer versus returning customers, etc. SAVE A TON OF TIME for all my team members. ### 42. Everyone should be using TripleWhale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2023 **What do you like best about Triple Whale?** I love the simplicity of the dashboard metrics. It's so easy to quickly understand your business. **What do you dislike about Triple Whale?** There's no option to set targets or pace against monthly targets. **What problems is Triple Whale solving and how is that benefiting you?** As a growth strategist I need to understand multiple businesses at a moments notice. With TripleWhale I can spend time doing strategy work diagnosiing a problem vs scrambling around building a spreadsheet. ### 43. They've helped us scale TikTok ads for one of our clients **Rating:** 5.0/5.0 stars **Reviewed by:** Ignacio V. | Agency Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The simplicity in reading the dashboard and analyzing the data quickly, to better understand what's going on at an account level. **What do you dislike about Triple Whale?** At times the attribution can get confusing as it will attribute a purchase to both Google and another platform, and it won't de-duplicate the information. **What problems is Triple Whale solving and how is that benefiting you?** Allowing us to compare results from various ad platforms and better understand what the customer journey is. Is the customer starting out on Facebook and then going directly to buy, or are they then going into Google to search for the brand/product. ### 44. The best data attribution to date **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent Leo V. | Head of Media Buying, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It's the only tool I rely on now to make informed decisions out of all of my campaigns. This has been our game changer since iOS 14 updates. **What do you dislike about Triple Whale?** Whenever there is an update, I expect little problems here and there. The dates should have the ability to be preset too. Say I selected today the last 7 days, I'd like to see tomorrow that it was preselected to the last 7 days and not the previous last 7 days from yesterday. **What problems is Triple Whale solving and how is that benefiting you?** Where to properly account a sale ### 45. An Attribution Game Changer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Triple Whale?** Attribution & pixel tracking. It has been an absolute game changer when it comes to tracking all of my different channels. **What do you dislike about Triple Whale?** Nothing, I have had no issues. Triple Whale has changed the game for my clients. **What problems is Triple Whale solving and how is that benefiting you?** We were having a big issue with multiple platforms double dipping attribution, making it difficult to figure out what channels needing optimizing. ### 46. TW has helped scaled a client's business from $30k in ad spend to $105k this month - efficiently! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The attribution mode is the best part (we're using Total Impact) and getting every single dollar from an ad platform match up with revenue generated in Shopify is crucial. **What do you dislike about Triple Whale?** They're working out some bugs, and some take a bit longer to work out than others (creative cockpit reporting bug), but it's understandable for a complex software company rolling out new and amazing features often. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale for us is mainly solving attribution for us. Different platforms have different attribution models and like to take as much credit as possible and leave large discrepancies/holes. Triple Whale is our single source of truth to double-check platform metrics and base decisions/strategy. Other features like customer journey, creative cockpit, and a consolidated dashboard are also extremely useful. ### 47. Game Changing! **Rating:** 5.0/5.0 stars **Reviewed by:** Heather M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** Triple whale has allowed us to change our outreach strategies to better match our audience activity. We have a better grasp of attribution and program performance. **What do you dislike about Triple Whale?** I would appreciate a one-on-one chat feature to be able to directly discuss an issue or troubleshoot a problem in the moment. It would help to have that personalized support. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale solves the problem of not understanding attribution. We can better allocate spend and earn more revenue by changing our strategies based on the analytics. ### 48. An Invaluable Tool for Any E-Commerce Business **Rating:** 5.0/5.0 stars **Reviewed by:** Jason W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** Comprehensive reporting and attribution tracking. I've started using TW as my primary dashboard for the business. It is that good. It's transformed the management of our ad campaigns and has proven invaluable to both myself and our ad agency. **What do you dislike about Triple Whale?** Wish they had support for Microsoft Ads natively. Doesn't allow custom imports of campaign data. I think Microsoft Ads support is coming soon though. **What problems is Triple Whale solving and how is that benefiting you?** Attribution from the native ad platforms can't be trusted so Triple Whale provides a great auxiliary view of attribution. ### 49. Painting the Whole Picture **Rating:** 4.5/5.0 stars **Reviewed by:** Justina M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Triple Whale?** I love that Triple Whale helps our agency paint the whole picture for our clients. It allows us to attribute more conversions over a longer period, which helps us unlock more spend. I also find the creative review feature helpful. **What do you dislike about Triple Whale?** I don't have anything really negative to say about Triple Whale. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale helps our agency show the full value of paid media. This helps our clients invest more into paid media, and that results in a greater ROAS for the company. ### 50. Really Cool Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Brandy V. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** I love being able to go in and track the origin of our orders. I also enjoy the ad creative performance. **What do you dislike about Triple Whale?** It is a really robust platform but it can be a bit daunting when first logging in. However, once you figure it out, it's great! **What problems is Triple Whale solving and how is that benefiting you?** For me personally, I was wanting a place to look at ad creative as a whole. I was also wanting to track orders coming in through coupon sites to ensure affiliate codes weren't being used inappropriately. ## Triple Whale Discussions - [What is Triple Whale used for?](https://www.g2.com/discussions/what-is-triple-whale-used-for) - [How to get Correct Google Shopping Search Term Attribution](https://www.g2.com/discussions/how-to-get-correct-google-shopping-search-term-attribution) - 1 upvote - [View Triple Whale pricing details and edition comparison](https://www.g2.com/products/triple-whale/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-05-28+14%3A50%3A37+-0500&secure%5Bsession_id%5D=35fcdd91-e563-438d-988f-109b26a069b0&secure%5Btoken%5D=45f9ee184f876f6630604af69199ad05fff55098dea144ddfa4a7d8981649f78&format=llm_user) ## Triple Whale Integrations - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [AppLovin Exchange](https://www.g2.com/products/applovin-exchange/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Fairing](https://www.g2.com/products/fairing/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Gorgias](https://www.g2.com/products/gorgias/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) - [Okendo](https://www.g2.com/products/okendo/reviews) - [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) - [Realize](https://www.g2.com/products/taboola-realize/reviews) - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [ShipBob](https://www.g2.com/products/shipbob/reviews) - [ShipStation](https://www.g2.com/products/shipstation/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Skio](https://www.g2.com/products/skio-skio/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Stripe Billing](https://www.g2.com/products/stripe-billing/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [X](https://www.g2.com/products/x/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) ## Triple Whale Features **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Custom Attribution **Development ** - Pre-built Connectors - Custom Connectors **Data Management** - Data Types - Consolidation - Cleansing **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Administration** - Data Storage - A/B Testing - Integrations **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Management ** - Reporting and Analytics - Data Mapping **Analytics** - Forecasting - KPIs - Dashboards - Integration **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integration Options** - Accounting Systems - CRM and Marketing Automation Systems **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Platform Additional Functionality** - Cloud **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Triple Whale Alternatives - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,314 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,104 reviews) - [Heap](https://www.g2.com/products/heap/reviews) - 4.4/5.0 (1,074 reviews)