# Triple Whale Reviews **Vendor:** Triple Whale **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 481 ## About Triple Whale Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total confidence. By pulling all of a company’s data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective. More than 50,000 ecommerce brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually. ## Triple Whale Pros & Cons **What users like:** - Users commend Triple Whale's **efficient customer support** , highlighted by fast responses and a positive overall experience. (3 reviews) - Users value the **ease of use** of Triple Whale, enabling effective monitoring and decision-making across platforms. (3 reviews) - Users value the **attribution accuracy** of Triple Whale, finding clarity in conversion sources and effective campaign tracking. (2 reviews) - Users love the **seamless attribution tracking** of Triple Whale, gaining clarity on conversions and impactful campaigns. (2 reviews) - Users appreciate the **data clarity** provided by Triple Whale, enhancing understanding of conversions and campaign performance. (2 reviews) - Easy Integrations (2 reviews) - Helpful (2 reviews) - Informed Decisions (2 reviews) - Integrations (2 reviews) - Reporting (2 reviews) **What users dislike:** - Users often face **data inaccuracy** issues with Triple Whale, leading to frustration and unreliability in their metrics. (2 reviews) - Users find the **pricing to be high** , particularly affecting smaller businesses and budget considerations. (2 reviews) - Users express frustration with the **slow loading times** when handling large data sets, impacting overall usability. (2 reviews) - Users find **access restrictions** limiting as Amazon Sales data is not fully integrated, hindering effective information consolidation. (1 reviews) - Users express frustration with the **attribution issues** in Triple Whale, citing them as buggy and unreliable, harming overall experience. (1 reviews) - Data Inconsistency (1 reviews) - Users struggle with **data management issues** in Triple Whale due to limited integration and consolidation of Amazon sales data. (1 reviews) - Users face **feature limitations** in data range and integration, complicating the consolidation of Amazon sales information. (1 reviews) - Filtering Issues (1 reviews) - Inaccuracy (1 reviews) ## Triple Whale Reviews ### 1. A DTC must have **Rating:** 5.0/5.0 stars **Reviewed by:** Remi D. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2022 **What do you like best about Triple Whale?** Outside of the EcomOS (which itself is great), the Triple Pixel is the only data-attribution tool we've found that actually works. Running paid media on in-platform metrics isn't an option anymore, so Triple Whale is really a lifesaver when it comes to FB and Google marketing. The Creative Cockpit feature is great too and helps us analyze 50+ new creative tests per week. I'm sure there are many more features planned in the TW roadmap, the team is great and they're always coming out with new stuff. **What do you dislike about Triple Whale?** Really not much negative to say about TW, the only thing I might point out is the pricing which can get quite steep depending on how many of the features you need. **What problems is Triple Whale solving and how is that benefiting you?** Paid Media Attribution was the main selling point for Triple Whale for me, but the EcoOS is really helpful for seeing all your numbers in one place. Analyzing KPIs for 100s of creatives is also a lot easier through TW ### 2. We love Triple Whale! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** Triple Whale has been a great data aggregation tool for our small team. **What do you dislike about Triple Whale?** I wish there were a few more reports we could pull regarding product specific attributionz **What problems is Triple Whale solving and how is that benefiting you?** Data analytics and attribution across multiple sales channels ### 3. Great product and team - just expensive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** i like that all of my data is shown in a single dashboard **What do you dislike about Triple Whale?** the price for everything they offer is not friendly for a small business. **What problems is Triple Whale solving and how is that benefiting you?** i am able to see all of my data in a single spot ### 4. We love the cross platform insights TW gives us and gaps in attribution it fills. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Data gaps it fills and data it combines especially from post-purchase survey **What do you dislike about Triple Whale?** Integrations glitch sometimes and would love to see actual responses to fairing for example in platform. **What problems is Triple Whale solving and how is that benefiting you?** Tracking across platforms and attribution. Having all data in one place ### 5. Best solution to modern attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** very easy-to-understand breakdowns good visual aids and multiple attribution options **What do you dislike about Triple Whale?** its not the most expensive option, but its still pricey to recommend to clients **What problems is Triple Whale solving and how is that benefiting you?** attribution is impossible nowadays, TripleWhale is a tool to better see through the fog ### 6. easy to use tool **Rating:** 4.0/5.0 stars **Reviewed by:** Alejandro C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** User interface is great. velocity of new product launches. knows whats needed as consumer **What do you dislike about Triple Whale?** lack of a true CDP. view thru attribution not good. **What problems is Triple Whale solving and how is that benefiting you?** easy to media buy based on click attrbiution. checking blended ROAS across channels ### 7. Extremely helpful business insight in a changing digital landscape **Rating:** 5.0/5.0 stars **Reviewed by:** Marcus S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Constantly growing and increasing capabilities, analytics and attribution capabilities **What do you dislike about Triple Whale?** There are so many tools it is hard to know exactly how to maximize and use everything **What problems is Triple Whale solving and how is that benefiting you?** Attribution gaps due to iOS 14 updates, consolidated ecom analytics dashboard ### 8. Great service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Multi-touch attribution. Visibility across our channels. Plotting the journey to purchase **What do you dislike about Triple Whale?** We didn't find the creative cockpit particularly useful. The insights sections don't seem to work for us **What problems is Triple Whale solving and how is that benefiting you?** Multi-touch attribution. Total impact model has been great too ### 9. Super powerful data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** TW is great for getting full transparency on your ad campaign performance and accurate tracking, so many metrics to help optimise. **What do you dislike about Triple Whale?** There is nothing to dislike currently, all going well. **What problems is Triple Whale solving and how is that benefiting you?** Accurate ad tracking and performance tracking ### 10. Triple Whale helped us to scale our brand in a profitable way **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Its very easy to use and works good for a multichannel solution **What do you dislike about Triple Whale?** Sometimes it does not update the numbers correctly and has errors with synchronisation. **What problems is Triple Whale solving and how is that benefiting you?** It helps us to see the daily profit of our business. ### 11. Triple Whale is the only tool I need **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It gives me the metrics my team needs most updated througout the day **What do you dislike about Triple Whale?** Sometimes the custom dashboarding or having more transparency in the **What problems is Triple Whale solving and how is that benefiting you?** I can integrate klaviyo and see all of my metrics against GA data ### 12. Very good app and the after sales service is even better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** yes was but has got many but it is i am not **What do you dislike about Triple Whale?** yes wasnt that was but not there to go on and on **What problems is Triple Whale solving and how is that benefiting you?** Getting accurate data for sales that Facebook is not reporting correctly. ### 13. Great Software for tracking effective marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Tom S. | COO / Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Dashboard & easy to understand data Willy - the ai assistant built in **What do you dislike about Triple Whale?** the numbers take time to aggregate & to become accurate - but it is kick ass when it does **What problems is Triple Whale solving and how is that benefiting you?** Reporting Attribution Data ### 14. Easy to use with lots of features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I like the way the data is presented. It is very intuitive and easy to use. **What do you dislike about Triple Whale?** Nothing everything seems to be working well for me **What problems is Triple Whale solving and how is that benefiting you?** We are able to measure ROAS for our paid channels. ### 15. Digestible but Seemingly Inconsistent Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** The information was very digestible and easy for both us (and e-commerce team) and our 3rd party marketing team to interpret and utilize. **What do you dislike about Triple Whale?** With constant updates to privacy policies, there seems to be a bit of inconsistency in the attribution models used **What problems is Triple Whale solving and how is that benefiting you?** We were able to get clarity on which marketing initiatives were translating in an effective way. Observing customer journey on our website assisted greatly in improving customer journey. ### 16. Helping Us Scale **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** TripleWhale has helped us prove the value for our campaigns all all points in the conversion journey, allowing us to more more informed decisions to help us scale their business. **What do you dislike about Triple Whale?** It's still a new platform so their integrations are limited. No Microsoft Ads, no CTV platforms (like MNTN) so you can't show the full paid media picture. **What problems is Triple Whale solving and how is that benefiting you?** Filling in the blanks around how channels overlap and work together to fuel the purchases. ### 17. A great data source for marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It's easy to interpret data and take decisive actions based on analytics. **What do you dislike about Triple Whale?** The new view update took some time to get used to! **What problems is Triple Whale solving and how is that benefiting you?** TW helps me consolidate data into one single source of truth ### 18. ok **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I love the Total Impact view. Being able to toggle between views is awesome. **What do you dislike about Triple Whale?** Dealing with UTMs and tracking is a pain to set up. **What problems is Triple Whale solving and how is that benefiting you?** Understanding marketing mix and total impact of our advertising. ### 19. Great product and support **Rating:** 5.0/5.0 stars **Reviewed by:** Inno A. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Does what you need it to do, well. It's cheaper than other options at the moment as well. **What do you dislike about Triple Whale?** there's a bit of learning curve and some things are unintuitive at first. **What problems is Triple Whale solving and how is that benefiting you?** attribution, profit analysis, ### 20. Good Main HQ **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Works well as a simple summary of performance across several brands **What do you dislike about Triple Whale?** Some features were removed without notice. Some of these were added back over time. **What problems is Triple Whale solving and how is that benefiting you?** Helps looking at blended performance across many platforms ### 21. TW has been crucial in scaling 4 stores I manage **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The view options, contribution margin per SKU, customer support **What do you dislike about Triple Whale?** No Twitter ads integration or at least showing spend **What problems is Triple Whale solving and how is that benefiting you?** Having a singular north star for decision making when running several ad platforms at once ### 22. The “helicopter-view “ layer over the marketing channels and influencers we need. **Rating:** 4.5/5.0 stars **Reviewed by:** Andrej S. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Triple Whale?** Ability to change the attribution model on the fly. Great to track the email sales and influencers promotions. **What do you dislike about Triple Whale?** Digital creative assets review for outside meta platform. **What problems is Triple Whale solving and how is that benefiting you?** Cross platform analysis. ### 23. Triple Whale Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Marketing Analysis. Reliable data to tell me which sources my drops or spikes are coming from. **What do you dislike about Triple Whale?** Honestly, no downsides! I've really enjoyed the platform. **What problems is Triple Whale solving and how is that benefiting you?** The biggest is where our acquisition comes from. ### 24. We have been using triple whale for influencer tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I like how it is easy to upload and track information. **What do you dislike about Triple Whale?** It is a bit confusing at first especially as a beginner **What problems is Triple Whale solving and how is that benefiting you?** tracking our influencer collaborations to see purchase results ### 25. Great place to have all data in one place! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Integrates with all our apps we are using **What do you dislike about Triple Whale?** The sales data from Amazon seems inaccurate and incorrect. **What problems is Triple Whale solving and how is that benefiting you?** Helps solve putting all our data into one app and seeing true results. ### 26. One of the best tools for eCommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Erhan C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Triple Whale?** It gives clear attribution to the different channels you are using. **What do you dislike about Triple Whale?** Sometimes the interface could be confusing and report-generating capabilities are good. **What problems is Triple Whale solving and how is that benefiting you?** Tracking and proper attribution. ### 27. The key to scaling paid ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The pixel - its helps figure out how to optimize ads **What do you dislike about Triple Whale?** The software launches, they are always way way too early. **What problems is Triple Whale solving and how is that benefiting you?** Understanding which ads are the most effective ### 28. Good amount of information for your business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Triple Whale?** That helps you understand the channels performance **What do you dislike about Triple Whale?** Some metrics are not available yet, like shipping from several fulfillment centers **What problems is Triple Whale solving and how is that benefiting you?** Channel understanding, attribution and customer journeys ### 29. Positive experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I thought it was easy to navigate and helps track all my analytics in one platform. **What do you dislike about Triple Whale?** Pricing could be more reasonable for small business owners and have a few courses for its members to teach them how to best use the platform. **What problems is Triple Whale solving and how is that benefiting you?** The platform helps me consolidate all the data, providing me with all the information I need to know how many conversions I have. ### 30. Great for Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Very simple way to present data to a client with a dashboard that's easy to read. **What do you dislike about Triple Whale?** There's a good amount of delayed attribution at times **What problems is Triple Whale solving and how is that benefiting you?** Data transparancy ### 31. Great tool, very clear to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Great visual display, easy enough to navigate. **What do you dislike about Triple Whale?** Better explanations of certain metrics.. **What problems is Triple Whale solving and how is that benefiting you?** Attribution tracking due to privacy issues from third party platforms (FB, google etc) ### 32. Triple Whale data is much richer than Facebook in-platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Same-day data is much more accurate for campaign performance **What do you dislike about Triple Whale?** The interface can be confusing at times. **What problems is Triple Whale solving and how is that benefiting you?** Better and more accurate data for Facebook reporting ### 33. TripleWhale is the best **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Reliable tracking and fast customer service. **What do you dislike about Triple Whale?** Sometimes things are buggy and it takes awhile to fix them. **What problems is Triple Whale solving and how is that benefiting you?** Attribution tracking for our eCommerce brand. ### 34. Filling in the gaps in Meta ad data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple Whale has given me data which I lost when the Apple update was pushed through. We **What do you dislike about Triple Whale?** It's a little expensive to be honest. I pay $300 / month which seems a lot but it certainly helps me spend more on ads. **What problems is Triple Whale solving and how is that benefiting you?** Triple Whale is providing 1st party conversion data which helps me understand where my conversions are coming from. ### 35. I used TW to review the overall performance of the company **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** How they present the data in a simple way **What do you dislike about Triple Whale?** The custom report tool is not as powerful as I expect **What problems is Triple Whale solving and how is that benefiting you?** Data visualisation ### 36. Making it possible to scale again **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Triple Whale?** The best part about triple whale for me is the triple pixel, being able to accurately trace back the sales to the correct ad set and ad when FB is so far off the mark is an absolute life saver. It's insane to me so see just how wrong Facebook's tracking is in a post iOS14 world... **What do you dislike about Triple Whale?** There's been the occasional bug, but the team has been very responsive and helpful and typically gets it resolved within 24 hours. **What problems is Triple Whale solving and how is that benefiting you?** We've been able to scale our accounts at a much faster rate and with the new features upcoming that they've mentioned, it should make it an even easier process to scale our accounts in the future. ### 37. Excellent source of data and insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Triple Whale?** Triple Whale is the best marketing analytics / reporting / insights app I have used, it's a total game changer. The dashboard is very clear, the analytics and insights it provides are super detailed and option rich so you can make the best possible decisions regarding your digital strategy. I don't there there is anything like it. Highly recommeneded. **What do you dislike about Triple Whale?** The only option I wish they had was one to export custom PDF reports, I work for a large company and the data Triple Whale provides is essential to communicate with the rest of the team and it is not feasible to just give everyone access, our C suite prefers everything be sent over as PDF reports so they can print nad review if needed. Seems like an easy feature to integrate so I hope they do : ) **What problems is Triple Whale solving and how is that benefiting you?** With Triple Whale I am able to much more accurately and clearly see the customer journeys across all of our channels and also use different metrics for calculating performance that paint a more realistic picture of the data than relying on each channel provided reporting. ### 38. It's been a revolution for us **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Triple Whale?** It was super easy to set up for all of our channels and had us up and running quickly. The support team were amazingly quick at responding throughout setup and then since, as questions have come up. They have shipped improvements and new features constantly during our last year with them, and their insight on the creative side of our advertising I haven't seen anywhere else. **What do you dislike about Triple Whale?** As a growing company clearly there are going to be issues every now and again as they rolled out new features, but they've always responded quickly to our queries on these and fixed them in a short period of time. We would love there to be an Amazon integration, and they have talked about it for a long time but as of writing it's still not available. Very occasionally the system would switch into dollars rather than our location currency of GBP, but again a minor annoyance and was fixed very quickly, we haven't had this for a number of months now. **What problems is Triple Whale solving and how is that benefiting you?** It's really easy to share all the stats with our team, and we have one point of truth which we now use across the whole business which definitely wasn't the case before! ### 39. Data At Your Fingertips **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Felt like I actually knew what was going on in our ad accounts. A breath of fresh air. **What do you dislike about Triple Whale?** Honestly, compared to the analytics we had at our disposal previously, it was a night and day improvement. **What problems is Triple Whale solving and how is that benefiting you?** Helping track true customer attribution across multiple platforms. We were better informed where to spend our budgets. ### 40. Great features! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I like the features that allow for more in-depth conversations with clients. **What do you dislike about Triple Whale?** Feels like there could be less people to chat with regarding onboarding, customer success, etc. We've been in contact with about 4 different people - maybe there's a way to consolidate. **What problems is Triple Whale solving and how is that benefiting you?** More information allows for better data conversions. ### 41. The Hammer AND Nails in your marketing tool belt **Rating:** 5.0/5.0 stars **Reviewed by:** Travis E. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Triple Whale?** I love the attribution tracking. But what is really amazing is the customer journeys to see how the platforms are supporting one another and the other features like seeing the top bundles and product journeys. One EXTREMELY helpful feature is the creative dashboar. **What do you dislike about Triple Whale?** Rolling out features that are full of bugs. I would like to see features ironed our through a beta test fully before pushing an additional paid service that is pretty buggy at leat from my experience. **What problems is Triple Whale solving and how is that benefiting you?** 1000% attribution and more clarity on the minute details that can make a big change like the creative performance and bundling and product journeys ### 42. Critical Day-2-Day Tool for my DTC business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** It gives a great snapshot of where we stand on our critical metrics on a day-to-day basis. **What do you dislike about Triple Whale?** It doesnt' yet sync up with all of the sales channels we use, so I hope to see more added in future. **What problems is Triple Whale solving and how is that benefiting you?** General overview of profitability on a daily basis ### 43. Game changer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Triple Whale?** It allows us to have a better vision of the company. The numbers and data are correct. The platform is constantly evolving. **What do you dislike about Triple Whale?** We need more informative documents or webinars or videos about the setup and the result interpretation **What problems is Triple Whale solving and how is that benefiting you?** A Better understanding of the attribution. ### 44. Easy and accurate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The accuracy and the easy handling. Its easy and the support is very good. **What do you dislike about Triple Whale?** Till now i have nothing thag i dislike. The support was always very good and cooperative. The price could be a little lower, but actually its worth it. **What problems is Triple Whale solving and how is that benefiting you?** The tracking of orders ### 45. tripple whale is great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** i like the depth of infomtion that TW gives **What do you dislike about Triple Whale?** i remeber i found it hard to set up the pixel. Maybe some better content about how to set it up? **What problems is Triple Whale solving and how is that benefiting you?** breakdown my brand to tell me how much profit i was making. ### 46. Outstanding Data Platform for E-commerce. **Rating:** 5.0/5.0 stars **Reviewed by:** Josh G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Triple Whale?** The customization of the dashboard is amazing. Super user friendly, tons of integrations available, and the Triple Whale team is constantly shipping new features that customers ask for. **What do you dislike about Triple Whale?** The Triple Whale mobile app is the only thing that really bothers me. It definitely could use a facelift and a performance upgrade. Otherwise, the desktop version is rock solid. **What problems is Triple Whale solving and how is that benefiting you?** Understanding the health of my business from a bird's eye view. It benefits myself so I don't have to dig into a bunch of different reports every day to understand where we're at. ### 47. I like the ability to see the p2p **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Triple Whale?** I like the attribution models and the ability to see the consumer path to purchase. **What do you dislike about Triple Whale?** I wish the LTV was longer and that their AI groups we were able to get the definitions for our brands and lists of customers. **What problems is Triple Whale solving and how is that benefiting you?** Attribution ### 48. Helpful and Easy to navigate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** I mostly use this platform for tracking and seeing where our sales are generating from, and creating UTMs. It has been super helpful from an organic social side. **What do you dislike about Triple Whale?** Nothing, so far I have only had good experiences. **What problems is Triple Whale solving and how is that benefiting you?** UTM's and tracking them. ### 49. Great tool for growing ecom businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** The constant improvements and new features. **What do you dislike about Triple Whale?** Haven't quite found anything yet. As a retention marketer, I felt like they lacked some helpful data in the past but new additions to their tools have fixed that. **What problems is Triple Whale solving and how is that benefiting you?** Deep dive into ecommerce data. ### 50. Accurate and quick customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Triple Whale?** Triple whale is most helpful to reviewing our sales on Facebook ads and catching purchases that did not track via facebook. **What do you dislike about Triple Whale?** Confusion on sales between facebook and triple whale sometimes they are different. **What problems is Triple Whale solving and how is that benefiting you?** Tracking sales accurately ## Triple Whale Discussions - [What is Triple Whale used for?](https://www.g2.com/discussions/what-is-triple-whale-used-for) - [How to get Correct Google Shopping Search Term Attribution](https://www.g2.com/discussions/how-to-get-correct-google-shopping-search-term-attribution) - 1 upvote - [View Triple Whale pricing details and edition comparison](https://www.g2.com/products/triple-whale/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-05-22+23%3A34%3A29+-0500&secure%5Bsession_id%5D=e0c1dd2a-207b-46da-bb6d-bbf890067ae9&secure%5Btoken%5D=2689ae6a89bbfe2b5d5ab5c11b07f260e40e1f516f31f859506b4dbe1b1195b5&format=llm_user) ## Triple Whale Integrations - 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[Realize](https://www.g2.com/products/taboola-realize/reviews) - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [ShipBob](https://www.g2.com/products/shipbob/reviews) - [ShipStation](https://www.g2.com/products/shipstation/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Skio](https://www.g2.com/products/skio-skio/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Stripe Billing](https://www.g2.com/products/stripe-billing/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [X](https://www.g2.com/products/x/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) ## Triple Whale Features **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Custom Attribution **Development ** - Pre-built Connectors - Custom Connectors **Data Management** - Data Types - Consolidation - Cleansing **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Administration** - Data Storage - A/B Testing - Integrations **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Management ** - Reporting and Analytics - Data Mapping **Analytics** - Forecasting - KPIs - Dashboards - Integration **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integration Options** - Accounting Systems - CRM and Marketing Automation Systems **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Platform Additional Functionality** - Cloud **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Triple Whale Alternatives - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,287 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,090 reviews) - [Heap](https://www.g2.com/products/heap/reviews) - 4.4/5.0 (1,074 reviews)