--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4627 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 4627 scale: '5' date_modified: '2026-06-24' parent_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,627 ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons **What users like:** - Users find the **ease of use** in Agentforce Marketing exceptional, enhancing customer engagement and lead generation. (341 reviews) - Users value the **advanced automation features** of Agentforce Marketing, enabling seamless customer journey mapping and engagement. (197 reviews) - Users appreciate the **seamless integrations** of Agentforce Marketing, enhancing workflows and enabling highly personalized customer experiences. (183 reviews) - Users value the **platform's automation capabilities** and flexibility, enhancing engagement and streamlining email marketing efforts. (177 reviews) - Users appreciate the **automation capabilities** of Agentforce Marketing, citing effective audience segmentation and seamless campaign execution. (165 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (152 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (137 reviews) - Customer Engagement (128 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **learning curve steep** due to complex initial setup, non-intuitive navigation, and challenging scripting requirements. (218 reviews) - Users face a **steep learning curve** with Agentforce Marketing, requiring significant time and effort to master its features. (154 reviews) - Users express concerns about the **complexity** of Engagement, highlighting the need for extensive knowledge and training. (140 reviews) - Users find the product **expensive** , which can be a barrier for some, alongside a steep learning curve. (138 reviews) - Users find the **complex usage** of Salesforce Marketing Cloud challenging, particularly in setup and navigation. (110 reviews) - High Complexity (90 reviews) - Not Intuitive (82 reviews) - Difficulty (75 reviews) - Integration Issues (73 reviews) - Missing Features (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. Robust Platform with Powerful SQL Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Steve C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is a robust platform that has a lot of interesting tech. I specifically like it's ability to segment with SQL **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Challenges around reporting, most of which will go away with marketing cloud next **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We don't have a lot of it enabled, but there is value in it identifying leads on our site. ### 2. The sky is the limit **Rating:** 5.0/5.0 stars **Reviewed by:** Rochella F. | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like being able to communicate with our customers and potential customers through personalized messages. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** So far, my colleagues and I haven’t found anything we dislike about it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It allows us to build personalized journeys based on specific actions. My team loves the seemingly endless options for customizing the path for each email. ### 3. Love it! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Agentforce Marketing is its ability to bring customer data, marketing automation, and personalization together in a single platform. It helps teams create more targeted customer experiences across multiple channels while providing useful analytics and reporting to measure campaign performance. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One drawback of Agentforce Marketing is that it can have a steep learning curve, especially for new users or teams without dedicated technical resources. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps us manage and personalize communications throughout the student lifecycle—from prospective student recruitment and admissions to enrollment and alumni engagement. ### 4. Mixed Performance, Needs Bug Fixes **Rating:** 2.5/5.0 stars **Reviewed by:** Tasha R. | Director of College External Relations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like querying data points with Agentforce Marketing, as it helps in providing a personalized experience for our customers. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I don't like that new products are rushed and often contain bugs. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to engage new and existing customers. Querying data points helps provide a personalized experience for our customers. ### 5. Comprehensive Marketing Solution with Unified View, But Demanding Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Abhay K. | Security Analyst I **Reviewed Date:** November 14, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I really appreciate the unified customer view provided by Salesforce Marketing Cloud Engagement. It significantly aids in tracking the progress of the purchase process, allowing for a streamlined overview of customer interactions. By connecting data from the sales, service, and commerce clouds, I am effortlessly informed if a customer has an open support ticket, which enhances our marketing strategy and customer service coordination. This integration ensures that our marketing efforts are knowledgeable and responsive to customer needs, making the platform invaluable for managing our business-to-customer process more effectively. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find that using Salesforce Marketing Cloud Engagement requires a very high level of technical understanding, which can be quite daunting. Additionally, the cost of deployment is very high, making it a significant investment. It also requires a lot of effort to manage and integrate it effectively into existing systems. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud Engagement to manage ad campaigns and track customer interactions, streamlining the business-to-customer process and providing a unified view by integrating data from sales, service, and commerce, enhancing our marketing strategies. ### 6. Fast, Prompt-Driven Campaigns—But Journey Migration Still Missing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce capabilities let me create campaigns in minutes using just prompts. I can also leverage the power of Data360 Einstein segments to rely less on SQL. Integrating Marketing Cloud with Salesforce CRM now feels easier as well, especially for service and sales follow-up. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There’s no way to migrate journeys from an existing Marketing Cloud to agentic Markeing Cloud. There’s also no way to migrate Journey Builder journeys or campaigns, which makes moving over very difficult. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It allows us to activate more channels and use AI in our workflows. ### 7. Endless Creative Possibilities for Engaging Prospects and Clients **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda L. | Mathematics Tutor, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that there are so many possibilities for being creative and meeting prospects and clients where they are. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There is a learning curve to understand what you can/can’t do. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us connect with prospects and clients on an individual level, making our interactions feel more personal and targeted. ### 8. Effortless Campaign Management with Stellar UX **Rating:** 5.0/5.0 stars **Reviewed by:** Grazi S. | Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the user experience of Agentforce Marketing a lot. It's great for creating marketing journeys and helps me get in contact with my clients easily. The initial setup was easy as well. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for marketing journeys and to get in contact with my clients. ### 9. Data Cloud Targeting That Supercharges Audience Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Juan V. | Senior Application Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love how it leverages the data cloud to help you target and market to your audience. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The setup costs are high because we have to use implementation partners and train staff. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Data Silos: Uses Data Cloud to unify customer information across touchpoints, eliminating fragmented views of the prospect ### 10. Powerful AI Capabilities That Help Win Clients **Rating:** 5.0/5.0 stars **Reviewed by:** Julia C. | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love the ai capabilities that it offers. We are starting to test EEF on our emails and it helps sell it to our clients **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** How it’s not easy to pick up quickly. It definitely takes time to learn **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Being extremely efficient and refined on our emails thru ai ### 11. All-in-One Platform for Personalized Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Mayank K. | SENIOR salesforce DEVELOPER, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SFMC allows you to create highly personalized campaigns using customer data's supports email, SMS, social media, ads, and push notifications in one platform. SFMC can be easy to understand in the areas of SQL query. SFMC is also platform independednt. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SFMC can be overwhelming for beginners because of the advanced feature and tools, Interface can be hard t understand especially in journey builder and automation studio. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us to send Push notification and Newsletters to the target audience in an efficient way. ### 12. Reduces Call Friction with Agents Who Can Answer Almost Everything **Rating:** 5.0/5.0 stars **Reviewed by:** Mariana P. | Analyst III-CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It helps reduce friction during calls because the agent can answer most, or even all, of the questions. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is limited to data in crm and does not leverage live behaviors of customers **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It’s helping us communicate and personalize emails to our customers based on their specific needs. ### 13. Intuitive Campaign Setup and Clear Engagement Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** P Q. | Department Head - Digital & Content Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Intuitive campaign setup and tracking of customers engagement. Ability to easily view campaign creative. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the forms can be arduous to complete when setting up a campaign. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ability to track campaign activity and customer engagement as well as effectively and efficiently building out campaign pages. ### 14. Powerful Real-Language Prompts for Segments and Email Copy **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan B. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ability to create segments, copy for emails, and other things based on real language prompting. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The requirement to have Data 360. I would like the option to not have that, given the expense, similar to MCE. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Allowing self-service capabilities to our Marketing teams without immense technical skills. ### 15. Easy Email Creation salesforce marketing cloud review **Rating:** 4.0/5.0 stars **Reviewed by:** Debbie C. | Digital Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like marketing cloud because it helps crest emails with templates and drag and drop features. I also like the reporting **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I do not like having to great sqls to merge data sources **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the email creation problem and by not having to using html ### 16. Streamlining Staffing Campaigns Through Salesforce Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Nilesh P. | Senior Consultant, Staffing and Recruiting, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Salesforce Marketing Cloud Engagement is its powerful automation and personalization capabilities. It allows us to create highly targeted campaigns, segment audiences effectively, and deliver personalized communication at scale. The platform’s intuitive interface, combined with seamless integration with other Salesforce tools, makes managing recruitment and staffing campaigns efficient and data-driven, helping us engage candidates more meaningfully while saving time and improving overall workflow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One aspect that can be challenging with Salesforce Marketing Cloud Engagement is its steeper learning curve for new users, especially when configuring advanced automation or complex journeys. Additionally, certain reporting features could be more intuitive, as extracting detailed insights sometimes requires extra steps. However, with proper training and experience, these challenges are manageable and don’t outweigh the platform’s overall robust capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement addresses the challenge of managing and personalizing communication at scale in our staffing and recruitment processes. It solves problems like scattered candidate data, inefficient campaign management, and lack of targeted engagement. By automating journeys, segmenting audiences, and providing actionable insights, it helps us reach the right candidates with the right message at the right time, improving efficiency, enhancing candidate experience, and supporting data-driven decision-making across recruitment campaigns. ### 17. Improving Over Time with Powerful Agentic Marketing Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Julian T. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It getting better with the time. And allows agentic capabilities in the marketing world, which MCE didn’t not do **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It makes you move away from MCE, which clients might find it bad **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** For me, a crm consultant too. It bring everything in one some product ### 18. Seamless Data 360 Integration for Easy Segment Pulls **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan F. | Marketing Implementation Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love that it’s connected directly to data 360, so you can pull segments directly from it. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I do not like how consent is captured and handled in the platform **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It is allowing for quick builds of segments that target the correct audience ### 19. Solid Automation Integrations, but Unintuitive UI and Cumbersome Permissions **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Can integrate with some systems for automation. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The interface is unintuitive and requires a lot of investigation when looking for specific features. The permissions setup is cumbersome and requires significant trial and error to grant access to team members. Oh, and you have to purchase third party "plug-ins" to get the most use of the product. How can an email program not offer mobile preview? **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing automation is adequate once you spend hours configuring things. ### 20. Powerful Automation for Personalized, Scalable Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like best that Agentforce Marketing combines powerful automation with personalized customer engagement, making it easier to create timely, relevant campaigns at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I dislike that it can be complex and time-consuming to configure, with a steep learning curve for new users. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the problem of manually managing complex, multi-channel marketing campaigns by automating workflows and enabling more personalized customer engagement. This benefits me by saving time, improving efficiency, and helping deliver more relevant communications at scale. ### 21. Powerful Resources, But Requires Learning **Rating:** 3.5/5.0 stars **Reviewed by:** Paulo F. | Analista de Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud stands out for integrating data, automation, and personalization to create intelligent and scalable customer communication journeys. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The main drawback of Salesforce Marketing Cloud is its complexity, which requires technical expertise and a significant learning curve to fully leverage its capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the challenge of managing large volumes of customer data and multichannel communications by centralizing information, automating journeys, and enabling personalization at scale, which improves efficiency, consistency, and engagement in our marketing efforts. ### 22. Powerful Personalization and Analytics for Seamless Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Dusiant S. | Senior QA Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** This platform offers powerful, unified tools for customer personalization and cross-channel orchestration, making it possible to design complex journeys across email, mobile, social, and web with strong data integration. However, its extensive features do demand a considerable investment of time and expertise to fully master. Users appreciate the ability to craft tailored experiences using AI and benefit from its comprehensive analytics. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the main pain points are the complicated setup process and the awkward user interfaces, especially when it comes to simple tasks like designing basic emails. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud (SFMC) addresses major marketing challenges such as fragmented data, impersonal messaging, reliance on manual tasks, and inconsistent customer experiences across various channels. ### 23. Autonomous Campaign Execution That Frees Marketers to Focus on Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce Marketing’s standout strength is autonomous campaign execution — AI agents can independently handle tasks like audience segmentation, content personalization, and journey orchestration without constant human intervention, freeing marketers to focus on strategy rather than operations. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It’s a new platform, and it requires migration from the legacy system. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the scale vs. personalization tradeoff — marketers have always had to choose between reaching large audiences or delivering truly personalized experiences, because doing both manually is impossible ### 24. Advanced Automation & Journey Builder for Sophisticated Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Marian C. | Marketing Coordinator, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Advanced automation & journeys: Journey Builder lets you create sophisticated, multi-step customer journeys across email, SMS, and more, all triggered by actions or data changes. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I dislike most about Salesforce Marketing Cloud is that it can feel overly complex and heavy for what many teams actually need. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the challenge of managing complex, data-driven, multi-channel marketing at scale by unifying customer data, automating journeys, and enabling personalized messaging. This benefits me by reducing manual work, improving targeting and relevance, and giving clearer insight into campaign performance, allowing me to focus more on strategy and less on execution. ### 25. Easy Email Building That Saves Time **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsey B. | Graphic Designer, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I enjoy the ease that it provides me when building emails. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wish there were some deeper intervention of products that we use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ease to build emails in both content builder but also to be able to code. ### 26. Effortless Campaign Asset Organization with Drag-and-Drop Templates **Rating:** 4.0/5.0 stars **Reviewed by:** Katie S. | National Board of Directors, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Being able to organize my campaign assets and easily drag and drop them into templates as needed. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be cumbersome if your org doesn’t invest in the full suite. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Retargeting our clients who haven’t interacted with our emails ### 27. Agentic Marketing Capabilities That Open New B2B Opportunities **Rating:** 4.5/5.0 stars **Reviewed by:** Jack B. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Bringing agentic capabilities to marketing opens new landscapes especially for b2b **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The set up can take a bit of getting used to a **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It Solves a scalability problem, being able to open new capabilities in a modern platform ### 28. Flexible Scripting and Multi-Channel Integrations That Deliver **Rating:** 4.0/5.0 stars **Reviewed by:** Pablo S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The possibility to integrate many channels including paid media networks. Also the flexibility of scripting for personalization **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The dispair roadmap for MCE and MCA.. not having agentforce on MCE **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Creating faster segmentation with data cloud and prompts ### 29. Actionable ROI Metrics and Smart Next-Step Recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Evelyn G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ROI metrics and recommendations for the best next action. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing else—this cloud solution works really well for me, and it has helped me a lot with campaign personalization. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The insights from my campaigns and the recommendations. ### 30. Powerful Data Management and Journey Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Sean F. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ability to manage our data and sends. Ability to automate journeys **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The UI is quite clunky, irregular timeout times and not easy to bulk manage tracking reports **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Personalisation has helped improve ournjourneys and engagement rate for.our audience ### 31. Comprehensive Marketing Tool That Makes Customer Journeys Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea W. | Freelance Writer, Editor and Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It’s a comprehensive tool and is blazing trails in marketing. I love that I can set up journeys that help engage and onboard customers **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think the reporting could be a better. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helping us with onboarding journeys ### 32. Seamless Multichannel Integration with Clear Client Journey Visualization **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra N. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Seamless integration with different channels to mast people where they want. Clearly defined visualization of client journey. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I haven’t identified any parts I dislike, outside of trying to confine leadership to purchase. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Client journeys and touch points. ### 33. Highly recommended **Rating:** 4.5/5.0 stars **Reviewed by:** Georgina R. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is an excellent tool for member loyalty and automation, undoubtedly the best. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integrations are sometimes complex in systems of companies with many years and a lot of data. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The integrations and quantity of products ### 34. Incredibly Easy to Use—and Keeps Getting Better **Rating:** 5.0/5.0 stars **Reviewed by:** Tobi R. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Incredibly easy to use and the iterations continue improving the product. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is a great product. I don’t have anything negative to say about it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps me engage customers in a quick and easy way ### 35. User-Friendly Interface With All Key Details in One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Franco D. | Implementation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Interface, its user friendly. All see all details needed without changing or going to different pages. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Not really dislike, but improve on how to make it more inviting **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We'll creating cases having to customize responses too. So its user friendly ### 36. AI-Powered Personalisation That Streamlines Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Diana Kristine G. | Lead generation specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how I can personalise my use of the tool. The AI-powered personalisation and automated customer journey make things run more smoothly. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce pricing: I find it expensive. A small business might have a hard time affording it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Automation and operation. I no longer need to constantly have someone checking on it, since it’s automated. ### 37. Powerful Data Cloud Campaign Creation **Rating:** 4.0/5.0 stars **Reviewed by:** Diana T. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ability to create campaigns using the data available in data cloud **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Writing SQLs and not being able to have an overview of all of my campaigns across different Business units **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Time to market ### 38. Strong Performance and Support, but Needs Simpler UI and More Social/DMP Features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is borrowing the native AI Af from the Core product Salesforce. MC was already a good product lacking AI, now that has been passed by the core product . Performance is good but need to improve, integration capabilites are upto the mark, pricing can be negotiated . Best part is salesforce support system. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is still to come out with Social media marketing and DMP features. UI can be made bit simpler ,. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Entire marketing process in my organisation. Whatsapp marketing, SMS markeitng and integration with all social media ### 39. Empowers Campaigns, Needs More Regulation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the ability to move faster with building campaigns and content using Agentforce Marketing (formerly Salesforce Marketing Cloud). It's helpful for targeting customers who need to interact with us, ensuring we reach the right people. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ability to run-in a more regulated way. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to send emails and SMS to customers, and it helps us build campaigns and content faster, targeting the right customers for better interaction. ### 40. Highly Customizable, But Can Feel Overwhelming to Use **Rating:** 3.5/5.0 stars **Reviewed by:** Jillian C. | Email Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud is very customizable to each brand **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is not the most user friendly. While there are a lot of options, sometimes it can be overwhelming **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Communicating with and nurturing our clients ### 41. Unmatched Flexibility and Scalability for Customer Loyalty **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul R. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** the combination of flexibility, scalability, and integration makes salesforce loyalty management one of the most powerful platforms for building customer retention and engagement strategies **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While Salesforce Loyalty Management is a great and powerful platform, I find that setting it up can be quite complicated especially when creating loyalty rules and tiers for multiple regions or currencies. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Loyalty Management helps fix the problem of running loyalty programs separately and manually. It brings everything — like member sign-up, earning points, and using rewards into one place. It also helps businesses create personalized loyalty programs using customer data and purchase history. ### 42. Built-In AI That Fits Right Into Our Workflow **Rating:** 4.0/5.0 stars **Reviewed by:** Brittany J. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that AI is inside the platform. We already utilize AI in other capacities. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Configuration can be difficult if you don’t have the right support **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Segmentation is a huge deal for us ### 43. Seamlessly Built Into the SF Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jason P. | Salesforce System Administrator, Luxury Goods & Jewelry, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The fact that it is now built into SF platform. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Email content is not as good as Hubspot and other tools. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Now that we have Data 360 it it much more fluid. ### 44. Connects Live Customer Data to Marketing Content for Better Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Katie E. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love the way I can connect live customer data with marketing content to drive engagement and growth **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It’s complex and hard for non developers to pick up **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Complex always on journeys ### 45. Versatile and Easy to Use, But Occasionally Glitchy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find the system operation easy and appreciate that the initial setup was very easy. I also like that I can use it for multiple purposes, especially when connecting with any customers. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes system glitches, and server errors. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to manage documentation, communication, and customer interactions easily. It's versatile for connecting with customers and operates smoothly. ### 46. Agentic CNX **Rating:** 4.5/5.0 stars **Reviewed by:** Manuel F. | Senior Engineer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's all integrated with d360, agents doing good stuff **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Not sure if its possible to connect external not model data **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Journeys. i get the activity data right where I need it. ### 47. Complete Platform, But Complex Initial Setup **Rating:** 4.5/5.0 stars **Reviewed by:** ian p. | Salesforce architect, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the robustness of Salesforce Marketing Cloud, which meets the needs of large companies and complex processes well. The integration with Facebook and Google Ads is very useful, as are the automation capabilities and journeys. The configurations via SQL greatly facilitate the customization of journeys and campaigns. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** At first, I found the platform a bit complex due to the number of configurations required. Over time, I realize that some configurations of the marketing cloud have become more complex, especially in reading the database. I also miss having a complete view of the system and believe that the platform could have a greater capacity for integrations and an easier initial setup. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing Cloud allows for robust automations and personalizations, connects with Facebook and Google Ads, and facilitates integrations. Personalized journeys optimize campaigns, but initial configurations and database reading have increasing complexity. ### 48. User-Friendly Experience That Delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsay G. | Associate Director of Digital Marketing, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** User friendly and a tool that works. Makes my job easier **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing really, good product. Cost is the only slightly negative I can think of. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Pulling information together to save time. ### 49. Seamlessly Connected to the Core Salesforce Platform **Rating:** 5.0/5.0 stars **Reviewed by:** tina f. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Being connected to the core Salesforce platform. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Currently I'm not on next but there is a lot to do before being and to use the next platform **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Sending emails easier ### 50. Salesforce helps expand your team **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel N. F. | Interim Publicist & Tour Support, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agent force is a great way to expand a small team to do more **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Implementation can take some time which can delay campaigns **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Needing broad action based email campaigns ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-24+14%3A04%3A23+-0500&secure%5Bsession_id%5D=5be59836-ff80-4314-9e47-fa5b9ddf176a&secure%5Btoken%5D=23f605d1940e68e191bb0a7f13f1b8d57cc152f60a4537fef935fd77029326c5&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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[TextUs](https://www.g2.com/products/textus/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Veeva CRM](https://www.g2.com/products/veeva-crm/reviews) - [Veeva Vault](https://www.g2.com/products/veeva-vault/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Lead Monitoring** - Features - Performance - Identification **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (760 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,186 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.3/5.0 (604 reviews)