Dynamic Yield Reviews & Product Details

Dynamic yield in my opinion is the most advanced personalization tool on the market that doesn't compromise on the complexity of use, it allows marketing teams to regain control over complex use cases that would otherwise require development resources.

It advantageously replaces 3 tools: trigger email , A/Btesting, product recommendation within a single solution, and 1 user ID facilitating omnichannel personalized experiences.

In addition, the server-side APIs potentially allow for an unlimited number of use cases.

Support and chat are also very useful to unlock situations and propose best practices. Review collected by and hosted on G2.com.

The fact of being able to easily trigger use cases makes it possible to quickly multiply them and thus impact the webperf. Review collected by and hosted on G2.com.

Granular product recommendations are easy to set up and refine constantly. It is incredibly easy and fast to set up A/B testing for any product recommendations, site banners, copy, site images, and more. It is also simple to set up tests thar run themselves. Review collected by and hosted on G2.com.

Exporting data for off-site analysis is complex and I usually end up using screencaptures to show the data instead. The dashboard is currently being worked on in beta for internal use and I can't wait till it is available for end users. Review collected by and hosted on G2.com.

I love the fact that you can preview your changes before you go live with them, and that you can basically edit add/remove anything from the website in an easy way. The option to receive a notification email when test results are in, is great so you don't have to regularly check for results. Also, when viewing these results, it's quite easy to navigate and apply additional KPIs. Review collected by and hosted on G2.com.

Third party hosting, which might have content blocked by adblockers. I've also had some problems uploading images for experiments, but it's usually functional. Only experienced this twice. Review collected by and hosted on G2.com.

All in one tool. You not only can activate personalized content for your audience but also, you can create A/B test within the tool. Also, you can send customized emails campaigns or emails based on user actions (e.g. shopping cart recovery)

The predictive targeting engine is also great allowing you to find hidden personalization opportunities.

The tools have a lot of pre-created modules, i.e. adding a recommendation widget or a promotion counter to your site is really easy and fast

Also, the tools have a lot of useful resources like an academy, help center, community forum, inspiration center ... Review collected by and hosted on G2.com.

Not as easy as I would like implementation.

Also, not an easy way to show the value provided by the tool.

As an agency, this is critical, although right now, it can be challenging to show the value of Dynamic Yield for a client.

I miss an API to easily extract the info from the tool and be able to work with 3rd party tools like Data Studio.

Finally, it would be great to have some CDP capabilities to create better user segmentation. Review collected by and hosted on G2.com.

The features available from Dynamic Yield allows a business the ability to bring multiple aspect of experimentation into one platform:

• Onsite messaging

• Product recommendations

• Personalisation

• etc

This saves time, gives us the ability to share data across experimentation areas all at fair commercials in comparison to the wider market. Review collected by and hosted on G2.com.

Multiple points to save progress on campaigns becomes tedious Review collected by and hosted on G2.com.

The support team is the best. They've answered all of the questions that I've had and gave me step by step instructions on how to complete a project. Review collected by and hosted on G2.com.

The service is not intuitive, so if you're not familiar with coding or analytics, it is a bit hard. Sometimes it can be overwhelming. Review collected by and hosted on G2.com.

The visual edit functionality is brilliant - being able to make quick changes to HTML and CSS on site makes day-to-day changes much quicker.

The A/B testing functionality is also very good (admittedly we have a separate team to code for us) but they have always had a positive experience with DY, and as such we're able to seamlessly launch some quite complex tests on quick rotation.

I also particularly like the Strategies functionality, which we use in a number of places across our site, and is very effective indeed and easy to use. Review collected by and hosted on G2.com.

The ease of use of some of the basic elements is not as user-friendly as I'd like. For example changing some images on site require coding as opposed to a quick visual edit. Selecting div's is also quite convoluted, a simple up/down function within a nested div would be very useful indeed and ensure you're selecting the correct element. Also setting up experiences between desktop/mobile sites can be quite laborious- a way to make this easier would be great. Review collected by and hosted on G2.com.

Dynamic Yield offers various functions for personalization, to bring dynamic content and A/B-Testing onto our website. It has great and fast customer support, that also help users that are beginners without any coding, testing or analytical experience. Review collected by and hosted on G2.com.

Many of the exisitng templates need to be adjusted for the specific shop environment or fitted for the specific use case, so basic coding experience is requiered. Review collected by and hosted on G2.com.

Easy to use after an adjustment period, facilitated by a number of learning resources and tests.

A lot of ready made templates make it easy for non-technical people to quickly get on board.

Account & customer success management is simply exceptional! Review collected by and hosted on G2.com.

Previewing the campaigns is sometimes a bit of an headache, expecially when testing custom made scripts and code.

Reports are lacking formatting and exporting options for more flexibility. Review collected by and hosted on G2.com.

I like how easy it is to use it and the amazing customer support available. The educational resources they have is amazing. Review collected by and hosted on G2.com.

It sometimes lags during the process of creating experiences, not much but it can delay the process. Review collected by and hosted on G2.com.

Our Customer Success rep has been an instrumental partner in helping us get started—and continuing to keep momentum—with DY. Review collected by and hosted on G2.com.

It was difficult for us to get started, though most of the issues we were running into were on our side, not DY. We're still learning how to best work together and how to move faster on projects. Review collected by and hosted on G2.com.

I like how we are able to leverage out of the box ideas and see a great ROI. Review collected by and hosted on G2.com.

I wish I was able to have more onboarding time when first using the platform. I had never used a tool like this and could have benefited from additional training. Review collected by and hosted on G2.com.

Our biggest driver of revenue has been our focussed recommendations to drive sales of personalised kits as well as basket add-on items.

Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences. Review collected by and hosted on G2.com.

Nothing to dislike! The tool supports our requirements across our sites. Review collected by and hosted on G2.com.

I love our reps. The people at Dynamic Yield have made using the platform stress free. They help us with both ideation as well as reviewing the implementation to ensure it is in its most effective state. Review collected by and hosted on G2.com.

It took a bit for me to get the hang of the platform since I have not previously worked with a personalization platform. Review collected by and hosted on G2.com.

The ease of use of Dynamic Yield is great. The out of the box tools are great and met my needs. If there is not a function that already exists it is easily customizable. Review collected by and hosted on G2.com.

Dynamic Yield still has bugs from a SPL standpoint. This is something that I open tickets about regularly. Review collected by and hosted on G2.com.

Out of the personalization, the recommendation engine and AB testing. Review collected by and hosted on G2.com.

Not enough Implementation documentation. Review collected by and hosted on G2.com.

The userbility of the tool and the great support if you have any questions Review collected by and hosted on G2.com.

That it is not possibile to copy campaigns from the staging to the live system Review collected by and hosted on G2.com.

Cost - They were way cheaper than most of the leading companies, especially at scale. Most of the others have server caps which limited us.

Triggers - The secret to personalization is what can you trigger off of. They easily had the broadest number of options to trigger off of.

Templates - Looking for personalization ideas, they had dozens ready to go with simple implementation Review collected by and hosted on G2.com.

API Integrations could be better. As a business user though the tool works great

Scale - 100+ tests gets unwieldy really quickly Review collected by and hosted on G2.com.

For anyone looking at personalisation and or AB testing I would highly recommend Dynamic Yield. It is easy to use, very very quick to implement and it's 'visual edit' feature is really easy to use for non-technical staff. We have enjoyed great results so far and have seen our fans engagement on our websites improve. Review collected by and hosted on G2.com.

One area Dynamic Yield could improve is reporting. The level of detail in reporting is enormous but it is quite manual at present (although I believe this is in development) Review collected by and hosted on G2.com.

Quick on-boarding - we really pushed Dynamic Yield to have the software up and running on our platform in less than a month, this was achieved through effective collaboration between our ecom and dev teams and the DY on-boarding team.

Attentive and responsive account management - is a major plus point, the account team are always at the end of a phone line or respond to an email within the hour even when travelling.

Easy-to-use adaptable out of the box templates - helps us to spin up multiple tests in a short space of time. Review collected by and hosted on G2.com.

The reporting functionality needs work - for example it would be good to have a more detailed dashboard that you could customise to suit you needs and then export as a PDF report, currently we export data on a campaign by campaign basis which is fairly time consuming. Review collected by and hosted on G2.com.

Using out of the box widgets to start tests immediately. The visual editor enables us to insert new website elements and cusomize them on the fly.

Dynamic Yield is myfirst choice for AB testing and personalization. The tool enables us to setup a test very quickly and give a try for new approches in CRO. If you don´t have any HTML / JavaScript skills it still has some Widgets which an be customized. You need some basic web development skills to use the complete potential of the tool. Review collected by and hosted on G2.com.

The dashboard could be more consitent, but it is getting updates every 2-3 months. Adding a CRM would be a great plus. Review collected by and hosted on G2.com.

The platform is easy to use despite having so much to offer and do with it. Our Senior Customer Success Manager Doron has been great at setting us all up and ensuring we are comfortable using the platform which has led to us launching several tests and experiences within the first few weeks of using DY. We have constant support from Doron and the team and they will always go over and above to make sure we can put out ideas in to motion whilst keeping us on the right track when we might sometimes get a bit carried away!

It's really easy to set up tests/experiences and preview them before going live which is so handy on our busy team to check our work before we put it live. This has helped iron out any issues before we put something on the site.

Reporting is easy to decipher and gain insights from with a handy probability % so you know when a test has come to a final conclusion rather than just assuming! Review collected by and hosted on G2.com.

Sometimes for the more advanced tests the setup can be a bit more technical than my abilities in terms of finding the right bits in code etc however this is easily managed by our dev team who usually pick this up for us. Review collected by and hosted on G2.com.

Dynamic Yield is a good choice if you have (and of course you have) a restriction of IT-Ressources handy for Marketing Use Cases. It's an easy tool for AB-Tests and Personalization Use Cases. There are a lot of templates you can choose from and use basic HTML and CSS to edit it according to your needs and you webshop's CI. The Customer Success Manager and the Technical Engineer who are your contact persons are very helpful developing high value use cases and are always very fast in response time if a question pops up. The support team is always just a chat window away.

The DY-Community is also an advantage I don't want to miss. Great summits with get-togethers with other DY Users to exchange ideas on Use Cases and upcoming features is the key to grow your personalization skills. Review collected by and hosted on G2.com.

The Preview Mode could be improved. It would be great if it's possible to upload your Webshops Font into the templates as well as standard elements like a CTA-Button.

The Time targeting Condition should be set to the 24-hours-clock like in the countdown templates to be able to start and stop use cases at midnight. There is always an insecurity if midnight is 12am or 12pm. Review collected by and hosted on G2.com.

Working with Dynamic Yield is very intuitive and requires little technical understanding to set up your own tests.

The ability to import product data, use tracking events and define different audiences makes Dynamic Yield a very powerful tool. It allows us to bring our data and business logic into the tool.

The support is really unique and helpful. Technical questions are solved quickly, ideas are discussed in regular meetings and the response time is always fast. Review collected by and hosted on G2.com.

The reporting in the tool could be more diverse and show a better overview of all results. Review collected by and hosted on G2.com.

In home24 we do use Dynamic Yield in several departments, to be precise in Marketing within Merchandising, Personalization, Affiliate and in Product Tech for the function of Messaging, Product Recommendation and Dynamic Landing pages.

The software give us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company. Review collected by and hosted on G2.com.

We do have a continuous exchange of feedback with dynamic yield and our issues or requests are promptly addressed, so honestly nothing i can complain. Review collected by and hosted on G2.com.