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At a Glance
Market Segments
Mid-Market (47.9% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Oracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSalesforce Marketing Cloud
Star Rating
(4,420)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in Email and Mobile Preview with a score of 8.2, while Oracle Responsys falls short with a score of 5.9, indicating that Salesforce provides a more robust preview feature for email campaigns.
- Reviewers mention that Salesforce's High-Volume Sending capability is rated at 8.6, which is slightly lower than Oracle Responsys at 9.2. This suggests that Oracle may be better suited for businesses that require extensive email distribution.
- G2 users highlight that Salesforce Marketing Cloud Engagement offers superior Ease of Use with a score of 7.7 compared to Oracle Responsys's 6.7, making it a more user-friendly option for marketers.
- Users on G2 report that Salesforce's Integration capabilities are rated exceptionally high at 9.5, while Oracle Responsys scores 7.1, indicating that Salesforce provides a more seamless integration experience with other tools.
- Reviewers mention that Salesforce's Campaign Automation feature is rated at 9.7, showcasing its advanced capabilities, while Oracle Responsys's score of 8.1 suggests it may not be as comprehensive in this area.
- Users say that Salesforce Marketing Cloud Engagement shines in Content Calendar management with a score of 9.3, whereas Oracle Responsys does not provide a comparable feature, indicating a potential gap in content planning tools.
Pricing
Entry-Level Pricing
Oracle Responsys
No pricing availableSalesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Oracle Responsys
No trial information availableSalesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.0
97
8.2
3,257
Ease of Use
6.8
96
7.6
3,434
Ease of Setup
5.7
43
7.3
1,923
Ease of Admin
6.4
45
7.8
1,705
Quality of Support
6.5
95
7.7
3,071
Has the product been a good partner in doing business?
7.1
45
8.0
1,670
Product Direction (% positive)
6.7
95
7.5
3,150
Features by Category
Email Marketing
8.3
45
|
Verified
7.9
1166
8.3
45
|
Verified
8.4
1162
8.0
45
|
Verified
8.1
1149
8.1
44
|
Verified
8.2
1062
Online Marketing
7.0
18
|
Verified
7.4
1060
8.0
46
|
Verified
7.4
886
7.8
47
|
Verified
7.5
840
7.5
38
|
Verified
7.2
916
7.7
33
7.3
853
Lead Management
8.0
16
|
Verified
8.0
1031
7.6
34
|
Verified
7.6
994
7.3
41
|
Verified
8.0
1039
7.4
21
|
Verified
7.9
1024
8.1
25
|
Verified
8.1
1021
7.6
26
|
Verified
7.8
963
8.2
30
|
Verified
7.9
922
8.1
28
|
Verified
8.3
1029
Campaign Management
8.3
41
|
Verified
7.6
872
8.1
24
7.6
770
8.4
25
|
Verified
7.1
668
7.9
20
6.7
200
Social
8.3
10
6.3
375
8.7
15
|
Verified
6.6
565
8.2
15
|
Verified
6.8
214
8.1
15
|
Verified
7.0
202
8.4
15
6.9
176
Reporting & Analytics
7.9
45
|
Verified
7.4
1064
7.9
25
|
Verified
6.9
891
7.5
26
|
Verified
6.5
769
7.4
26
|
Verified
6.5
715
7.9
19
6.5
702
Platform
7.4
21
|
Verified
6.9
627
7.9
20
|
Verified
7.7
185
7.3
22
|
Verified
8.0
675
8.0
14
|
Verified
7.4
167
6.4
17
|
Verified
7.3
127
8.0
20
|
Verified
8.0
667
7.3
15
|
Verified
7.8
138
Agentic AI - Marketing Automation
Not enough data
6.7
6
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.0
7
Not enough data
7.4
7
Integration
7.6
21
|
Verified
8.0
666
7.8
20
|
Verified
7.7
532
7.8
17
|
Verified
7.4
495
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
7.5
8
9.3
29
8.8
8
9.2
28
8.6
7
9.1
29
8.3
8
9.1
27
8.1
8
9.2
28
Analytics
8.5
8
9.2
28
7.5
8
9.3
27
Optimization
6.7
8
9.0
27
6.7
8
9.5
28
7.1
7
9.4
27
7.1
8
8.9
28
Agentic AI - Push Notification
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
Not enough data
9.0
38
Not enough data
8.5
41
Targeting
Not enough data
9.2
42
Not enough data
9.0
41
Triggered Content
Not enough data
8.6
27
Not enough data
8.3
22
Not enough data
8.9
33
Personalized Content
Not enough data
8.8
32
Not enough data
8.9
25
Not enough data
8.9
40
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
30
Not enough data
8.8
29
Not enough data
8.9
28
Not enough data
8.7
29
Not enough data
8.9
29
Not enough data
8.6
30
Not enough data
9.1
30
Not enough data
8.9
30
SMS Platform
Not enough data
9.0
28
Not enough data
9.3
29
Not enough data
8.4
30
Not enough data
7.9
30
Not enough data
8.5
27
Not enough data
8.7
30
Agentic AI - SMS Marketing
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Platform Basics
Not enough data
8.2
105
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.5
86
Agentic AI - Customer Journey Mapping
Not enough data
8.3
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
Not enough data
7.9
42
Not enough data
8.0
44
Platform Data
Not enough data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
8.6
46
Not enough data
8.0
41
Not enough data
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.6
45
Not enough data
7.8
46
Not enough data
7.8
45
Not enough data
8.1
42
Page Optimization
Not enough data
8.0
41
Not enough data
7.5
38
Not enough data
7.8
43
Not enough data
7.4
35
Integrations
Not enough data
7.9
34
Not enough data
8.0
45
Not enough data
8.1
39
Generative AI
Not enough data
7.8
10
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
46
Not enough data
8.0
45
Not enough data
7.8
44
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
43
Not enough data
7.7
45
Not enough data
6.9
41
Not enough data
7.5
45
Analytics
Not enough data
7.7
44
Not enough data
7.5
47
Customization
Not enough data
7.7
47
Not enough data
8.0
46
Not enough data
7.7
44
Not enough data
8.1
44
Loyalty Experience
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
9.1
11
Not enough data
9.9
12
Not enough data
8.5
11
Not enough data
9.1
11
Loyalty Platform
Not enough data
9.1
13
Not enough data
9.7
13
Not enough data
9.4
12
Not enough data
8.9
12
Not enough data
9.1
11
Agentic AI - Loyalty Management
Not enough data
8.7
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
9.0
5
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.1
6
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.1
8
|
Verified
8.7
46
8.5
8
|
Verified
9.1
46
8.6
6
|
Verified
8.3
39
7.8
6
|
Verified
9.1
37
Campaigns
8.3
8
8.7
44
7.5
8
|
Verified
9.0
43
8.6
7
8.8
44
8.1
7
|
Verified
8.8
42
9.2
6
|
Verified
9.4
37
8.9
6
|
Verified
9.1
37
Engagement
8.5
8
|
Verified
8.4
42
Platform
8.8
8
|
Verified
8.9
42
8.8
8
8.8
43
8.5
8
|
Verified
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
91
Not enough data
8.5
107
Not enough data
8.0
96
Not enough data
8.7
104
Not enough data
7.5
75
Not enough data
7.9
68
Campaign Activity
Not enough data
8.6
99
Not enough data
8.6
113
Not enough data
8.2
88
Not enough data
8.5
101
Not enough data
8.1
91
Not enough data
7.9
72
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Oracle Responsys and Salesforce Marketing Cloud are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Oracle Responsys has no unique categories
Salesforce Marketing Cloud is categorized as A/B Testing, SMS Marketing, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Alternatives
Discussions
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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