Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Oracle Responsys 
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Mid-Market (48.0% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,455)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansOracle Responsys
Star Rating
(129)3.9 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Oracle Responsys. Users appreciate its robust capabilities for multi-channel campaign management, highlighting features like deep segmentation and personalization that enhance their marketing efforts.
- Users say that Salesforce Marketing Cloud offers a more intuitive experience, particularly in terms of ease of use and setup. Reviewers have noted that the platform's onboarding process is straightforward, making it easier for teams to get started with their marketing initiatives.
- According to verified reviews, Oracle Responsys shines in its orchestration and cross-channel campaign management. Users commend its ability to manage complex, personalized campaigns across various channels, which is particularly beneficial for businesses looking to streamline their marketing efforts.
- Reviewers mention that while Oracle Responsys has a user-friendly initial setup, it falls short in ongoing usability compared to Salesforce Marketing Cloud. Users have expressed challenges with the platform's overall ease of administration, which can impact day-to-day operations.
- G2 reviewers highlight Salesforce Marketing Cloud's superior support quality, with users noting that the platform has been a reliable partner in their marketing endeavors. This contrasts with Oracle Responsys, where users have reported a need for improvement in customer support responsiveness and effectiveness.
- Users appreciate the advanced automation capabilities of Oracle Responsys, which help save time and improve efficiency. However, they also recognize that Salesforce Marketing Cloud offers a more comprehensive suite of features that cater to a wider range of marketing needs, making it a more versatile choice overall.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Oracle Responsys
No pricing availableFree Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableOracle Responsys
No trial information availableRatings
Meets Requirements
8.2
3,288
7.9
99
Ease of Use
7.6
3,465
6.8
98
Ease of Setup
7.3
1,953
5.8
45
Ease of Admin
7.8
1,715
6.4
45
Quality of Support
7.7
3,102
6.5
97
Has the product been a good partner in doing business?
8.0
1,680
7.1
45
Product Direction (% positive)
7.5
3,178
6.5
97
Features by Category
Email Marketing
7.9
1175
8.3
45
|
Verified
8.4
1173
8.4
46
|
Verified
8.1
1152
8.0
45
|
Verified
8.2
1072
8.1
44
|
Verified
Online Marketing
7.4
1065
6.9
19
|
Verified
7.4
891
8.0
46
|
Verified
7.5
843
7.8
47
|
Verified
7.2
918
7.5
38
|
Verified
7.3
854
7.7
33
Lead Management
8.0
1034
8.0
16
|
Verified
7.6
995
7.6
34
|
Verified
8.0
1044
7.3
41
|
Verified
7.9
1025
7.4
21
|
Verified
8.1
1025
8.1
25
|
Verified
7.8
965
7.6
26
|
Verified
7.9
923
8.2
30
|
Verified
8.3
1035
8.1
28
|
Verified
Campaign Management
7.6
876
8.3
41
|
Verified
7.6
771
8.1
24
7.1
669
8.4
25
|
Verified
6.7
201
7.9
20
Social
6.3
376
8.3
10
6.6
566
8.7
15
|
Verified
6.9
216
8.2
15
|
Verified
7.0
203
8.1
15
|
Verified
6.9
177
8.4
15
Reporting & Analytics
7.4
1069
7.9
45
|
Verified
6.9
892
7.9
25
|
Verified
6.5
770
7.5
26
|
Verified
6.5
716
7.4
26
|
Verified
6.5
703
7.9
19
Platform
7.0
634
7.4
21
|
Verified
7.8
194
8.1
22
|
Verified
8.0
679
7.3
22
|
Verified
7.4
168
8.0
14
|
Verified
7.4
129
6.4
17
|
Verified
8.0
670
8.0
20
|
Verified
7.8
139
7.3
15
|
Verified
Agentic AI - Marketing Automation
7.5
10
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
5.8
8
Not enough data
7.4
9
Not enough data
Integration
8.0
668
7.6
21
|
Verified
7.7
536
7.7
21
|
Verified
7.4
498
7.7
18
|
Verified
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
7.5
8
9.2
28
8.8
8
9.1
29
8.6
7
9.2
28
8.3
8
9.2
30
8.1
8
Analytics
9.2
28
8.5
8
9.3
27
7.5
8
Optimization
9.0
27
6.7
8
9.5
28
6.7
8
9.4
27
7.1
7
8.9
28
7.1
8
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
38
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.9
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
8.1
8
|
Verified
9.1
46
8.5
8
|
Verified
8.3
39
8.6
6
|
Verified
9.1
37
7.8
6
|
Verified
Campaigns
8.7
44
8.3
8
9.0
43
7.5
8
|
Verified
8.8
44
8.6
7
8.8
42
8.1
7
|
Verified
9.4
37
9.2
6
|
Verified
9.1
37
8.9
6
|
Verified
Engagement
8.4
42
8.5
8
|
Verified
Platform
8.9
42
8.8
8
|
Verified
8.8
43
8.8
8
8.6
43
8.5
8
|
Verified
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
100
Not enough data
8.7
106
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
115
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Oracle Responsys are categorized as Mobile Marketing, Push Notification, and Marketing Automation
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, SMS Marketing, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Personalization, and Personalization Engines
Oracle Responsys has no unique categories
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.5%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Marketing and Advertising
26.8%
Retail
8.9%
Financial Services
7.3%
Information Technology and Services
4.9%
Internet
4.1%
Other
48.0%
Alternatives
Discussions
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
LC
Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to...Read more
Marketing to Millenials
2 Comments
KD
I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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