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Compare Oracle Responsys and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (47.9% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Oracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSalesforce Marketing Cloud
Star Rating
(4,440)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Oracle Responsys. Users appreciate its robust capabilities for multi-channel campaign management, highlighting features like deep segmentation and personalization that enhance their marketing efforts.
- Users say that Salesforce Marketing Cloud offers a more intuitive experience, particularly in terms of ease of use and setup. Reviewers have noted that the platform's onboarding process is straightforward, making it easier for teams to get started with their marketing initiatives.
- According to verified reviews, Oracle Responsys shines in its orchestration and cross-channel campaign management. Users commend its ability to manage complex, personalized campaigns across various channels, which is particularly beneficial for businesses looking to streamline their marketing efforts.
- Reviewers mention that while Oracle Responsys has a user-friendly initial setup, it falls short in ongoing usability compared to Salesforce Marketing Cloud. Users have expressed challenges with the platform's overall ease of administration, which can impact day-to-day operations.
- G2 reviewers highlight Salesforce Marketing Cloud's superior support quality, with users noting that the platform has been a reliable partner in their marketing endeavors. This contrasts with Oracle Responsys, where users have reported a need for improvement in customer support responsiveness and effectiveness.
- Users appreciate the advanced automation capabilities of Oracle Responsys, which help save time and improve efficiency. However, they also recognize that Salesforce Marketing Cloud offers a more comprehensive suite of features that cater to a wider range of marketing needs, making it a more versatile choice overall.
Pricing
Entry-Level Pricing
Oracle Responsys
No pricing availableSalesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Oracle Responsys
No trial information availableSalesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.0
97
8.2
3,277
Ease of Use
6.8
96
7.6
3,454
Ease of Setup
5.7
43
7.3
1,942
Ease of Admin
6.4
45
7.8
1,714
Quality of Support
6.5
95
7.7
3,091
Has the product been a good partner in doing business?
7.1
45
8.0
1,679
Product Direction (% positive)
6.7
95
7.5
3,170
Features by Category
Email Marketing
8.3
45
|
Verified
7.9
1173
8.3
45
|
Verified
8.4
1169
8.0
45
|
Verified
8.1
1150
8.1
44
|
Verified
8.2
1067
Online Marketing
7.0
18
|
Verified
7.4
1063
8.0
46
|
Verified
7.4
889
7.8
47
|
Verified
7.5
841
7.5
38
|
Verified
7.2
918
7.7
33
7.3
854
Lead Management
8.0
16
|
Verified
8.0
1033
7.6
34
|
Verified
7.6
995
7.3
41
|
Verified
8.0
1044
7.4
21
|
Verified
7.9
1025
8.1
25
|
Verified
8.1
1025
7.6
26
|
Verified
7.8
965
8.2
30
|
Verified
7.9
923
8.1
28
|
Verified
8.3
1034
Campaign Management
8.3
41
|
Verified
7.6
874
8.1
24
7.6
771
8.4
25
|
Verified
7.1
669
7.9
20
6.7
201
Social
8.3
10
6.3
376
8.7
15
|
Verified
6.6
566
8.2
15
|
Verified
6.8
215
8.1
15
|
Verified
7.0
203
8.4
15
6.9
177
Reporting & Analytics
7.9
45
|
Verified
7.4
1067
7.9
25
|
Verified
6.9
892
7.5
26
|
Verified
6.5
770
7.4
26
|
Verified
6.5
716
7.9
19
6.5
703
Platform
7.4
21
|
Verified
7.0
632
7.9
20
|
Verified
7.8
189
7.3
22
|
Verified
8.0
677
8.0
14
|
Verified
7.4
168
6.4
17
|
Verified
7.3
128
8.0
20
|
Verified
8.0
670
7.3
15
|
Verified
7.8
139
Agentic AI - Marketing Automation
Not enough data
6.9
8
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Integration
7.6
21
|
Verified
8.0
667
7.8
20
|
Verified
7.7
533
7.8
17
|
Verified
7.4
496
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
7.5
8
9.3
29
8.8
8
9.2
28
8.6
7
9.1
29
8.3
8
9.2
28
8.1
8
9.2
30
Analytics
8.5
8
9.2
28
7.5
8
9.3
27
Optimization
6.7
8
9.0
27
6.7
8
9.5
28
7.1
7
9.4
27
7.1
8
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
Not enough data
9.0
37
Not enough data
8.5
40
Targeting
Not enough data
9.2
41
Not enough data
9.0
40
Triggered Content
Not enough data
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Personalized Content
Not enough data
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.0
29
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
29
Not enough data
8.9
29
SMS Platform
Not enough data
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
Not enough data
7.9
42
Not enough data
8.0
44
Platform Data
Not enough data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.1
8
|
Verified
8.7
46
8.5
8
|
Verified
9.1
46
8.6
6
|
Verified
8.3
39
7.8
6
|
Verified
9.1
37
Campaigns
8.3
8
8.7
44
7.5
8
|
Verified
9.0
43
8.6
7
8.8
44
8.1
7
|
Verified
8.8
42
9.2
6
|
Verified
9.4
37
8.9
6
|
Verified
9.1
37
Engagement
8.5
8
|
Verified
8.4
42
Platform
8.8
8
|
Verified
8.9
42
8.8
8
8.8
43
8.5
8
|
Verified
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Oracle Responsys and Salesforce Marketing Cloud are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Oracle Responsys has no unique categories
Salesforce Marketing Cloud is categorized as A/B Testing, SMS Marketing, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.3%
Alternatives
Discussions
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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