Salesforce Marketing Cloud Features
Integration (3)
Data Import & Export Tools
As reported in 667 Salesforce Marketing Cloud reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Based on 534 Salesforce Marketing Cloud reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
As reported in 496 Salesforce Marketing Cloud reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (10)
Customization
System provides sufficient customization to meet business requirements 632 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Workflow Capability
As reported in 189 Salesforce Marketing Cloud reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Based on 677 Salesforce Marketing Cloud reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies. 168 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Sandbox / Test Environments
Based on 128 Salesforce Marketing Cloud reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
As reported in 671 Salesforce Marketing Cloud reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
As reported in 139 Salesforce Marketing Cloud reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Optimization
As reported in 42 Salesforce Marketing Cloud reviews. Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Integrates advertising/campaigns into mobile applications, games, and mobile browsers. This feature was mentioned in 43 Salesforce Marketing Cloud reviews.
Internationalization
Based on 43 Salesforce Marketing Cloud reviews. Facilitates global text message and mobile marketing campaigns.
Email Marketing (4)
Building and Personalizing Emails
As reported in 1173 Salesforce Marketing Cloud reviews. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
Based on 1169 Salesforce Marketing Cloud reviews. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This feature was mentioned in 1150 Salesforce Marketing Cloud reviews.
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores This feature was mentioned in 1067 Salesforce Marketing Cloud reviews.
Online Marketing (5)
Landing Pages and Forms
Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. This feature was mentioned in 1063 Salesforce Marketing Cloud reviews.
Dynamic Content
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 889 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. This feature was mentioned in 841 Salesforce Marketing Cloud reviews.
Mobile Optimized
Based on 918 Salesforce Marketing Cloud reviews. Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 854 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Lead Management (8)
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 1033 Salesforce Marketing Cloud reviews.
Data Quality Management
As reported in 995 Salesforce Marketing Cloud reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. This feature was mentioned in 1044 Salesforce Marketing Cloud reviews.
Lead Scoring and Grading
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. 1025 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Lead Nurturing
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 1025 Salesforce Marketing Cloud reviews.
Online Behavior Tracking
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. This feature was mentioned in 965 Salesforce Marketing Cloud reviews.
Automated Alerts and Tasks
As reported in 923 Salesforce Marketing Cloud reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
Based on 1035 Salesforce Marketing Cloud reviews. Sync lead, contact, account, and opportunity information with your CRM system.
Campaign Management (4)
Program Management
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. This feature was mentioned in 874 Salesforce Marketing Cloud reviews.
Event / Webinar Marketing
Based on 771 Salesforce Marketing Cloud reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring
As reported in 669 Salesforce Marketing Cloud reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting
As reported in 201 Salesforce Marketing Cloud reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Social (5)
Social Listening
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 376 Salesforce Marketing Cloud reviews.
Social Sharing
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. 566 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Social Campaigns
As reported in 215 Salesforce Marketing Cloud reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 203 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Social Media Advertising
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time This feature was mentioned in 177 Salesforce Marketing Cloud reviews.
Reporting & Analytics (5)
Basic Reporting
As reported in 1067 Salesforce Marketing Cloud reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. 892 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
ROI Analytics
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. This feature was mentioned in 770 Salesforce Marketing Cloud reviews.
Revenue Analytics
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 716 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
SEO / Keyword Analytics
As reported in 703 Salesforce Marketing Cloud reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
Analysis (4)
Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it. This feature was mentioned in 46 Salesforce Marketing Cloud reviews.
Campaign Analysis
Based on 46 Salesforce Marketing Cloud reviews. Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Based on 39 Salesforce Marketing Cloud reviews. Measures user-level uninstall insights.
Custom Dashboards
As reported in 37 Salesforce Marketing Cloud reviews. Creates custom data views to suit every team member's needs.
Campaigns (11)
Proximity Marketing
Based on 44 Salesforce Marketing Cloud reviews. Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications
As reported in 43 Salesforce Marketing Cloud reviews. Pushes notifications or text messages to mobile devices
Bulk SMS
Based on 44 Salesforce Marketing Cloud reviews. Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
As reported in 42 Salesforce Marketing Cloud reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Based on 37 Salesforce Marketing Cloud reviews. Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties. 37 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Customize
Allow users to customize their messages. This feature was mentioned in 29 Salesforce Marketing Cloud reviews.
Scheduling
Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 28 Salesforce Marketing Cloud reviews.
Retarget
Retarget your messages based on previous user engagement. 29 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Segmentation
Based on 28 Salesforce Marketing Cloud reviews. Segment audience based on device type, location, demographics, customer behavior, etc.
Triggered Notifications
Automate notifications based on user behavior This feature was mentioned in 30 Salesforce Marketing Cloud reviews.
Engagement (1)
Coupons and Promotions
As reported in 42 Salesforce Marketing Cloud reviews. Sends out coupons and promotions to reward and entice mobile device users.
Marketing Operations (6)
ROI Tracking
As reported in 92 Salesforce Marketing Cloud reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
As reported in 107 Salesforce Marketing Cloud reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history 99 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Multi-User Access
Based on 105 Salesforce Marketing Cloud reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 76 Salesforce Marketing Cloud reviews.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding 69 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Campaign Activity (6)
Campaign Insights
Based on 100 Salesforce Marketing Cloud reviews. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns 114 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Campaign Stickiness
As reported in 89 Salesforce Marketing Cloud reviews. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 102 Salesforce Marketing Cloud reviews. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 92 Salesforce Marketing Cloud reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
As reported in 73 Salesforce Marketing Cloud reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Messenger (4)
Sequencing
Mapped-out responses for conversations.
AI
Artificial intelligence (AI) and chatbot involvement.
Live Chat
Live human component of conversations.
Customization Interface
Quality of interface for designing and customizing conversation maps.
Channels (5)
Social Media
Conversations enacted over social media.
Website
Conversations enacted through embedding or pop-ups on websites.
Text Message (SMS)
Conversations enacted through text message (SMS).
Voice Assistants
Conversations enacted through voice assistants.
Other
Conversations enacted through other channels.
Customers (5)
Targeting
Overall quality of customer targeting based on needs or situations.
Profiles
Creation and modification of customer profiles based on conversations.
Analytics
Reporting based around specific and overall conversation results.
Lead Gathering
Capture and organization of leads from conversations.
Sales Conversion
Success rate of conversations leading to customer purchases.
Analytics (6)
Campaign Performance
Track and report on performance metrics and conversions 28 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Audience Insights
Based on 27 Salesforce Marketing Cloud reviews. Report on audience demographics and engagement
Export/Import
As reported in 45 Salesforce Marketing Cloud reviews. Exports and imports lead data to and from various formats like plain text, spreadsheets, etc.
Reporting
Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc. This feature was mentioned in 48 Salesforce Marketing Cloud reviews.
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns. This feature was mentioned in 37 Salesforce Marketing Cloud reviews.
Customer Profiles
Based on 40 Salesforce Marketing Cloud reviews. Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Based on 41 Salesforce Marketing Cloud reviews. Presents messaging depending on customer behavior.
Contextual Targeting
Based on 40 Salesforce Marketing Cloud reviews. Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Based on 26 Salesforce Marketing Cloud reviews. Content triggered by customer's given geolocation.
Triggered Emails
Based on 21 Salesforce Marketing Cloud reviews. Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior. This feature was mentioned in 32 Salesforce Marketing Cloud reviews.
Personalized Content (3)
Recommendation Engine
Based on 31 Salesforce Marketing Cloud reviews. Provides recommendations based on customer metrics.
Personalized Discounts
As reported in 24 Salesforce Marketing Cloud reviews. Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics. 39 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Text Messaging (8)
Bulk SMS
Enables users to send mass text message campaigns 29 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty 28 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Text Scheduler
As reported in 27 Salesforce Marketing Cloud reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Provides automatic text message replies to recipients 28 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Automatic URL Shortening
As reported in 28 Salesforce Marketing Cloud reviews. Provides automatic URL shortening to use less characters via text
MMS Marketing
As reported in 29 Salesforce Marketing Cloud reviews. Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Offers features for personalizing text messages based on customer information or past behavior 29 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Transactional SMS
Allows users to establish automated workflows and triggers to deliver transactional text messages 29 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Optimization (4)
A/B Testing
Test variations of a push notification on a portion of users and track conversions This feature was mentioned in 27 Salesforce Marketing Cloud reviews.
Personalization
As reported in 28 Salesforce Marketing Cloud reviews. Personalize messages with contextual data such as customer names or product recommendations
Rich Notifications
Based on 27 Salesforce Marketing Cloud reviews. Enhance messages with images, emojis, animated gifs, or videos
Integrations
Integrate with third-party marketing or e-commerce software This feature was mentioned in 28 Salesforce Marketing Cloud reviews.
Platform Basics (7)
Templates
Based on 106 Salesforce Marketing Cloud reviews. Provide templates for customer journey mapping to jumpstart the process.
Exporting
Based on 106 Salesforce Marketing Cloud reviews. Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes. 103 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Multiple Personas
As reported in 86 Salesforce Marketing Cloud reviews. Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. 86 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). This feature was mentioned in 42 Salesforce Marketing Cloud reviews.
Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns. This feature was mentioned in 44 Salesforce Marketing Cloud reviews.
Attribution Modeling (6)
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. 31 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Multi-Touch Attribution
As reported in 29 Salesforce Marketing Cloud reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
As reported in 23 Salesforce Marketing Cloud reviews. Uses machine learning to create an attribution model.
Cross-Device Attribution
Tracks customer interactions across mobile and desktop. 26 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events. 27 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Custom Attribution
Allows the user to create a custom attribution model. This feature was mentioned in 30 Salesforce Marketing Cloud reviews.
Marketing (4)
B2B Attribution
Provides features for B2B marketers. 39 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
B2C Attribution
As reported in 27 Salesforce Marketing Cloud reviews. Provides features for B2C marketers.
Marketing Channels
Enables marketers to track multiple marketing channels. This feature was mentioned in 33 Salesforce Marketing Cloud reviews.
Integrations
Integrates with other sales, marketing, and advertising software. This feature was mentioned in 37 Salesforce Marketing Cloud reviews.
Reporting (3)
Dashboards
As reported in 41 Salesforce Marketing Cloud reviews. Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Displays attribution data through easy-to-interpret charts and graphs. 39 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Custom Reporting
Allows users to build custom reports. This feature was mentioned in 40 Salesforce Marketing Cloud reviews.
Platform Data (4)
Journey Reporting
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). 49 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics. This feature was mentioned in 45 Salesforce Marketing Cloud reviews.
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data. This feature was mentioned in 47 Salesforce Marketing Cloud reviews.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. This feature was mentioned in 44 Salesforce Marketing Cloud reviews.
Platform Additional Functionality (3)
Journey Mapping
Based on 47 Salesforce Marketing Cloud reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
As reported in 41 Salesforce Marketing Cloud reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Based on 43 Salesforce Marketing Cloud reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
SMS Platform (6)
Reporting
Provides pre-built or customizable performance reports 27 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Automation
Based on 28 Salesforce Marketing Cloud reviews. Automates tasks and features for added convenience
White Label
As reported in 29 Salesforce Marketing Cloud reviews. Offers a white labeling service for agencies or resellers to customize platform branding
Text-to-Landline
Based on 29 Salesforce Marketing Cloud reviews. Text enables landline phones so users can receive text messages sent to an existing business number
Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 26 Salesforce Marketing Cloud reviews.
API Integration
As reported in 29 Salesforce Marketing Cloud reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Page Customization (4)
Drag and Drop
Allows users to drag and drop items and content to customize their site's look. This feature was mentioned in 46 Salesforce Marketing Cloud reviews.
Templates
Provides ready-made templates for simplified landing page creation. This feature was mentioned in 47 Salesforce Marketing Cloud reviews.
Advanced Customization
Allows users to edit a page's HTML or CSS code, or add custom code. This feature was mentioned in 47 Salesforce Marketing Cloud reviews.
Content Library
Allows users to upload and manage content such as photos, videos, and audio. This feature was mentioned in 43 Salesforce Marketing Cloud reviews.
Page Optimization (4)
A/B Testing
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 42 Salesforce Marketing Cloud reviews.
Mobile Responsive
Based on 39 Salesforce Marketing Cloud reviews. Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
Gives users insight into unique pageviews, conversions, visitor location and device type, etc. 44 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
SEO
Optimizes content to increase search engine result rankings. This feature was mentioned in 36 Salesforce Marketing Cloud reviews.
Integrations (3)
E-Commerce Integration
Based on 35 Salesforce Marketing Cloud reviews. Integrates with e-commerce platforms.
Email Marketing Integration
As reported in 46 Salesforce Marketing Cloud reviews. Integrates with email marketing providers to share captured lead data.
Domain Integration
Based on 40 Salesforce Marketing Cloud reviews. Allows companies to connect landing pages to their existing domain.
Lead Monitoring (3)
Features
Provides features to create and manage lists of potential customers This feature was mentioned in 47 Salesforce Marketing Cloud reviews.
Performance
Monitors form’s performance and contribution to the sales pipeline 46 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Identification
Based on 45 Salesforce Marketing Cloud reviews. Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page
Data Capture (4)
Mobile
As reported in 44 Salesforce Marketing Cloud reviews. Records leads using different types of devices
Websites
Based on 46 Salesforce Marketing Cloud reviews. Captures form submissions from existing forms on websites or landing pages
Social Media
Based on 43 Salesforce Marketing Cloud reviews. Captures leads across social media channels
Data
Captures measurable, real customer data gathered directly from a website 46 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Customization (4)
Forms
As reported in 48 Salesforce Marketing Cloud reviews. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Personalization
Changes colors, calls to action, or form length to personalize lead capture This feature was mentioned in 47 Salesforce Marketing Cloud reviews.
Templates
Provides pre-configured templates that can be customized by users This feature was mentioned in 45 Salesforce Marketing Cloud reviews.
Integration
Integrates with sales and marketing software solutions to transfer lead data between them 45 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Loyalty Experience (6)
Loyalty Engine
Based on 13 Salesforce Marketing Cloud reviews. Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors.
Rewards
As reported in 12 Salesforce Marketing Cloud reviews. Offers a flexible and customizable reward system.
Membership
Segments customers into tiers or membership groups. 12 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Personalization
As reported in 13 Salesforce Marketing Cloud reviews. Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc.
Gamification
As reported in 12 Salesforce Marketing Cloud reviews. Provides gamified features such as badges, achievements, and leaderboards.
Loyalty Cards
Includes tools for managing and designing branded physical or digital loyalty cards. 12 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Loyalty Platform (5)
Communication Tools
Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications. This feature was mentioned in 14 Salesforce Marketing Cloud reviews.
Customer Relationship Management (CRM)
Allows users to view and manage customer profiles within the platform. 14 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Loyalty Analytics
Offers comprehensive analytics to track ROI and engagement with the loyalty program. 13 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Localization
As reported in 13 Salesforce Marketing Cloud reviews. Supports multiple languages and currencies.
Integrations
Based on 12 Salesforce Marketing Cloud reviews. Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms.
Experimental Design (3)
Multivariate testing capacities
Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously.
Mobile Testing
Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt. 11 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Loyalty Management (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Lead Capture (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Push Notification (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 12 reviewers of Salesforce Marketing Cloud have provided feedback on this feature.
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
As reported in 10 Salesforce Marketing Cloud reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Conversational Marketing (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives






