--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4848 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 4848 scale: '5' date_modified: '2026-10-01' parent_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,848 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users find the **user-friendly UI** of Agentforce Marketing enhances their experience and boosts engagement effectively. (341 reviews) - Users value the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion. (197 reviews) - Users value the **seamless integrations** of Agentforce Marketing, enhancing data consolidation and empowering personalized customer journeys. (183 reviews) - Users appreciate the **automation capabilities** of Agentforce Marketing, enabling effective, personalized email campaigns with minimal ongoing effort. (177 reviews) - Users highly value the **automation capabilities** of Agentforce Marketing, enhancing efficiency and personalization in campaigns. (165 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (152 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (137 reviews) - Customer Engagement (128 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **learning curve steep** for Salesforce Marketing Cloud, citing complexity and lack of intuitive guidance. (218 reviews) - Users face a **steep learning curve** with Agentforce Marketing, requiring significant effort to master SQL and AMPScript. (154 reviews) - Users find the **complexity** of Agentforce Marketing overwhelming, with numerous pathways and challenging automation setups requiring extensive knowledge. (140 reviews) - Users find the product **expensive** , making it less accessible despite its capabilities and features. (138 reviews) - Users find the **complex usage** of Agentforce Marketing frustrating, particularly during setup, navigation, and automation processes. (110 reviews) - High Complexity (90 reviews) - Not Intuitive (82 reviews) - Difficulty (75 reviews) - Integration Issues (73 reviews) - Missing Features (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. Promising Tool, Needs User-Friendliness **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that Agentforce Marketing gives us access to more different platforms, which makes it easier to promote our fundraising events. The social media tools are also valuable for us. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I'm still learning what is the best way to use it, and I wish it supplied more information on how best to market. Creating more user-friendly tools would be helpful too. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We're still learning the best way to use Agentforce Marketing to promote our fundraising event. It offers more platforms, making things easier, but could improve in providing guidance on effective marketing strategies and intuitive user tools. ### 2. A Powerful Platform for Personalized Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how Agentforce Marketing helps automate marketing activities and personalize customer engagement at scale. It makes it easier to deliver relevant experiences across different channels while improving efficiency for marketing teams. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can sometimes be complex to set up and manage, especially when creating advanced journeys or integrations. The wide range of features can also make the learning curve quite steep for new users. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps solve the challenge of managing personalized customer engagement across multiple channels. It enables more automated and targeted marketing, helping teams save time, improve customer experiences, and make marketing activities more effective. ### 3. Automation and Data Integration That Transformed My Marketing Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Sheik Abdullah J. | Salesforce Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** December 27, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** For me, the standout feature is the platform's automation capabilities. Journey Builder, audience segmentation, and trigger-based campaigns are all highly effective when properly configured. While there is an initial learning curve, once you become familiar with the system, it proves to be reliable and requires minimal ongoing maintenance. Another major strength is its ability to consolidate data from various sources. Using Marketing Cloud together with Data Cloud has truly transformed my workflow. This combination allows me to derive valuable insights, create more intelligent segments, activate audiences, and deliver personalized communications that feel genuinely relevant and purposeful. I also value the platform's flexibility in supporting different engagement strategies, whether that's through customized email campaigns, account-based marketing, or orchestrating customer journeys. When everything is set up correctly, campaigns operate seamlessly without the need for constant oversight, providing a sense of confidence and consistency in execution. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud can feel sometimes complex, especially during initial setup and troubleshooting. The navigation between studios isn’t very intuitive, and the UI could be simpler. The dependency on add-on licenses for key features also limits flexibility and slows experimentation. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud helps me manage lead capture and run multi-channel campaigns using SMS and push notifications. It turns customer data into usable segments, making engagement more targeted and relevant. The biggest benefit for me is automation, campaigns run reliably once configured, saving time and reducing manual effort. ### 4. Streamlined Experience, Enhanced Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer L. | Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that the tool is a lot easier to use. The user experience has been a lot better than what we experienced with the previous account engagement. It's more streamlined, and it's going to help us with deploying agents and speed up some workflows for efficiency. I really like the integration for segmentation with Data Cloud, as I think that really speeds up the functionality. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think the CMS could be improved. The fact that every single item has multiple layers of publishing before sending an email adds to the workflows. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing streamlines user experience, speeding up workflows, enhancing efficiency, and making it easier to deploy agents. ### 5. Intuitive and Powerful, But Needs a UI Upgrade **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find Agentforce Marketing pretty intuitive and easy to use. I especially like the Journey Builder, as it allows me to create robust and clean journeys for my customers. The STO feature has been huge for my company, as it's really helpful to understand when folks are most likely to engage with an email that works for them and their life. The initial setup was easy. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes the tool moves a little slowly. And sometimes I wish the UI in other areas were more up to date and modern, like in the Tracking and Reports area. Like if I am looking at the backend reporting, it feels and looks like old HTML websites. MC is connected to our data, but not connected to some tools like GA4. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I find Agentforce Marketing intuitive, streamlining my creation of clean customer journeys. STO enhances engagement by timing emails optimally. ### 6. Enjoyable End-to-End Journey Building in Agentforce Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Kelvin H. | Consultant - Salesforce Solution Engineer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 12, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Last year, I took a live course on Agentforce Marketing (formerly Salesforce Marketing Cloud), and I found it really enjoyable to build journeys end to end. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud felt a bit dated to me, especially the email formatting, and overall it came across as somewhat clunky to use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I’m excited to see how Marketing Cloud Next will be introduced. ### 7. Centralized Marketing Solution with Visual Customer Journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Liana P. | Copywriter, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 09, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love using Agentforce Marketing because it allows us to run our email campaigns, automate lead nurturing sequences, and build customer journeys from the first touch to conversion. The standout feature for me is the Journey Builder. Being able to map out the full customer journey visually and set up automations around it has saved our team a ton of manual work. I also find it very beneficial that our work is now centralized, which used to be scattered across different tools or done manually. Additionally, the initial setup was very easy. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The pricing is a bit high for us, as a smaller team. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing centralizes our lead, email, and customer journey tasks, previously scattered across tools, into one platform. The Journey Builder feature saves us manual work by visually mapping and automating customer journeys. ### 8. Game-Changer: Build Salesforce Campaigns Easily with Agentforce **Rating:** 4.5/5.0 stars **Reviewed by:** Rayonna H. | Marketing Director, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love that I can build campaigns without being especially technical. With Salesforce, I can chat and create what I need using my normal language and cadence. Having Agentforce work with my own data is a real game changer. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I’m struggling to know how to set it up. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Moving fast based on my data without second guessing. ### 9. Powerful Automation with Some Room for AI Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 08, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like Salesforce Marketing Cloud for its powerful automation and data-driven marketing capabilities. Journey Builder automates customer journeys like welcome emails, reminders, or loyalty updates based on user behavior. SQL audience segmentation allows for precise targeting using customer data. Multi-channel communication ensures consistent messaging across email, SMS, and push notifications, improving engagement and campaign effectiveness. The analytics features help track campaign performance and optimize marketing strategies effectively. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** In Salesforce Marketing Cloud, some areas could be improved. The platform still requires significant manual work for SQL segmentation, campaign setup, and troubleshooting. Implementing stronger AI capabilities for automatic audience segmentation, journey optimization, and error detection would make campaign management faster, smarter, and more efficient. Data integration, SQL-based segmentation, and troubleshooting automations can be challenging and time-consuming. Implementing AI-driven setup guidance and automated segmentation would make the configuration process faster and easier. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Salesforce Marketing Cloud's Journey Builder to automate emails and campaigns based on customer behavior. SQL audience segmentation and multi-channel communication enable precise targeting and consistent messaging across email, SMS, and push notifications, making campaign management efficient and improving engagement. ### 10. Simple Interface, But Complex Configuration **Rating:** 3.5/5.0 stars **Reviewed by:** Alice I. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the ease of the Agentforce Marketing interface. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The slowness in data processing is a problem for me. Additionally, I found the initial setup quite complex and required help from another integration team. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing increases my team's productivity, helps with funnel conversion, and is easy to use. ### 11. Agentforce Marketing Keeps Campaigns and Customer Engagement Organized in One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that Agentforce Marketing helps keep marketing campaigns, customer data, and engagement activity organized in one place. It makes it easier to understand customer interactions and coordinate marketing efforts. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There can be a lot of information to manage, which can make the platform feel overwhelming at times. It can also take some time to learn where everything is and get the most out of the different features. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps me better organize customer information and marketing activity, making it easier to manage campaigns, understand engagement, and keep marketing efforts aligned with sales. ### 12. Personalized, Data-Driven Marketing at Scale With Agentforce Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Ruchika J. | Workforce Development, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how Agentforce Marketing enables personalized, data-driven engagement at scale while automating repetitive marketing tasks and improving campaign efficiency. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform can feel complex, with a learning curve around setup, integrations, and managing advanced features. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps streamline campaign execution, personalize customer engagement, and automate marketing workflows, improving efficiency and enabling more targeted outreach. ### 13. Great Salesforce Visibility, but a Disjointed, Hard-to-Organize Email Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** If you’re using Salesforce as your CRM, the integration and visibility into prospect and contact activity is incredibly helpful and actionable for salespeople. Being able to see, directly in Salesforce, which people are unmailable can be a real time-saver. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It’s not very visual, so it isn’t the best fit for creating powerful, evocative branded communications. It also feels like two systems have been cobbled together—the split between account engagement email and email content is rough and makes the experience feel disjointed. Organization is suboptimal as well: drafts and tests all show up in long lists, and things can get noisy very quickly. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Automatic, immediate visibility has been a huge time-saver, although I’m still figuring out what the other benefits are. It’s been harder than I expected to break through with emails, and we’ve also had some major bot-driven unsubscribes, which has been really frustrating. ### 14. Track the Entire Customer Journey in One Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Pravinkumar J. | Salesforce consultant, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Track the entire journey in one platform, from the start through nurturing. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Contacts start costing extra once you hit the limit, so you really need to clean up and remove unused contacts from the platform. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Automated marketing has reduced a lot of manual effort, and it also lets me track each phase through the system. ### 15. Promising Idea: Using an Agent to Create Campaign Assets From a Brief **Rating:** 3.0/5.0 stars **Reviewed by:** Kristina F. | Marketing Manager Technology Solutions, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We haven’t tried it yet, but we like the idea of being able to use agent to create campaign assets using a brief. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing so far! We are in the process of transferring things over to salesforce from our old crm **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Allowing us to work more efficiently and keeping things all in one place ### 16. Powerful Automation and Seamless CRM Integration for Campaign Success **Rating:** 5.0/5.0 stars **Reviewed by:** Tanishka G. | Marketing Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 18, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud is very powerful tool for creating personalized and end-to-end automated journeys for your email campaigns. We are using its journey builder functionality and advanced segmentation capabilities that let us target campaigns at scale. Most useful thing is its integration with our salesforce CRM which makes it super easy to read the customer data and also makes all stakeholders within the company easily access all reporting. One use case is setting up automated event invites, follow ups, thank you emails etc. Another use case for us is running end to end survey campaigns where we automate sending reminder to non respondents. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Because it is too robust, you will always need experts to manage your Salesforce Marketing Cloud. Secondly, initial implementation can be complex as its not straight forward. Its hard to understand all its capabilities and we need to spend significant time in training. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Due to its end to end integration with our CRM Salesforce, its very easy to now track customer engagement. We have built a risk analysis tool which tells us if a customer is not repeatedly engaging with our email campaigns, might have now become disinterested in our services. So those at-risk clients can be managed specifically to reduce churn. ### 17. All-in-One Platform for Targeted Campaigns and Cross-Channel Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how it brings campaign management, customer data, automation, and personalization together in one platform. It makes it easier to build targeted campaigns, automate journeys, and track engagement across channels. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform can be complex to configure and manage, particularly for advanced journeys and automation. Some features have a learning curve and could benefit from a more intuitive user experience. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps streamline campaign management, customer segmentation, automation, and personalization in one platform. This reduces manual effort, improves campaign efficiency, and provides better visibility into customer engagement and campaign performance. ### 18. Insightful and Efficient, But Requires Technical Know-How **Rating:** 4.0/5.0 stars **Reviewed by:** JR R. | Senior Campaign Solutions Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the insights, journeys, and automations of Agentforce Marketing. The platform is super intuitive for campaigns, providing valuable readouts to close out the feedback loop. Additionally, I find the easy content building to be quite beneficial as it cuts down the time from creating and analyzing marketing campaigns. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's a little too technical for some people. If someone isn't familiar with AMP Script or the data connection side, it can create friction. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for acquisition and retention campaigns. The platform cuts down time from creating and analyzing marketing campaigns, and I like its insights, journeys, automations, and easy content building. ### 19. AI-Driven Automation That Streamlines the Full Campaign Lifecycle **Rating:** 4.0/5.0 stars **Reviewed by:** Bingman Y. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** AI-driven automation: Agents can execute multiple steps of the campaign lifecycle rather than simply providing recommendations. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Cost: The platform is positioned toward enterprise and sophisticated marketing organizations. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Data quality dependency: Since Agentforce Marketing relies heavily on Data 360 and unified customer profiles, inconsistent or incomplete data can limit the quality of AI-driven decisions. ### 20. Powerful Multi-Channel Tools and AMPscript for Dynamic Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Evan B. | Digital Content Operations Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It has a lot of tools for various marketing channels and ampscript to create dynamic marketing materials. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is an older tool (which is why Salesforce is working on Marketing Cloud Next) so the interface is a bit dated. But it still works. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Communicating to various audiences in personalized journeys and marketing messages. ### 21. Customizable, Powerful, but Integration Could Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I particularly enjoy the customization abilities in the email templates, and I think it's very easy to use. I also like that it captures a lot of engagement for each of your email recipients. The ability to personalize is another aspect I find really helpful, as we connect back to our CRM a lot, which has enhanced our personalization efforts. Additionally, the initial setup went fairly smoothly, with Salesforce's support making the transition free of major issues. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wish I had a better way to sync up all of the data with our CRM. So that we can get a full engagement picture instead of having to check-in both places. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for sending emails to field agents. Its customization abilities in email templates and engagement tracking are great, helping us connect back to our CRM for better personalization. ### 22. Agentforce for Marketing: Powerful Automation and Personalized Customer Interactions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like most about Agentforce for Marketing is how it automates repetitive marketing tasks, personalizes customer interactions, and helps teams work more efficiently overall. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One downside is that it can take a while to set up and fine-tune the AI agents so they consistently provide accurate, relevant marketing support. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing can help address issues such as manual campaign tasks, slow customer follow-ups, limited personalization, and time-consuming content creation. It supports workflow automation and helps marketers engage with customers more efficiently, making day-to-day marketing execution smoother and more consistent. ### 23. Email Automation and Template Customization Done Right **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Email automation for mass communication to customers and email template customization, plus integration with CRM **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Requiring investing in interface for additional customization of email templates in a global org **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Establishing a common way to engage with mass corporate communication in a global organization with dozens of markets used at handling this locally ### 24. Intuitive UI, Yet Setup and Support Need Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the intuitive UI and the ability to directly access the relevant data with Agentforce Marketing. It allows end users to use the platform with limited tech knowledge, which is really helpful. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The support should be more proactive and the Sales process could be more transparent. The first line support isn’t usually very helpful. There should be a separate process for developers in the platform so they can reach the support folks who can answer more complex questions from the beginning. It was difficult to set up. We used a consulting firm to help. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for outbound digital communications at scale. It helps us enable intelligent marketing that drives engagement and revenue. I like its intuitive UI and the ability to directly access relevant data, allowing end users to operate the platform with limited technical skills. ### 25. Easy Data Segmentation That Streamlines Campaigns and Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Josh S. | Business Systems Analyst | Salesforce Administrator, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 17, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I was able to easily segment our data and free up our end users with building campaigns and journeys from having to do everything manually **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Dislike all of the name changing every other month it makes it confusing when discussing to leadership **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Using prompt builder to generate less and segmentation ### 26. Powerful Multi-Channel Customer Orchestration in One Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 13, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Love the multi-channel communication. SFMC enables our organization to orchestrate customer interactions across email, SMS, push notifications, web, and other channels from a single platform **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Biggest complaint is the complexity, a steep learning curve, high cost, and the need for specialized technical skills to fully leverage the platform. Would rather have resource dependency in house. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Without SFMC, email, SMS, and other customer communications are often managed in separate systems. SFMC centralizes these interactions into a single platform for coordinated customer engagement making implementation and monitoring easier for our organization. ### 27. Flexible, Scalable Automation with Strong Salesforce Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the flexibility and scalability of Marketing Cloud, particularly its ability to automate complex customer journeys, segment audiences, and manage multi-channel communications. Its integration with the broader Salesforce ecosystem is also a major strength. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud can be complex and sometimes unintuitive, especially when managing more sophisticated journeys and automations. Troubleshooting issues and understanding dependencies can also require more effort than it should. A more streamlined and consistent user experience would be a significant improvement. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It is helping us be more efficient in how we run campaigns ### 28. Customizable and User-Friendly, But Lacks Reporting Depth **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly F. | Manager, Implementation & Production Support, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I find Agentforce Marketing very easy to use, which is great. Once you understand all the components, it's quite straightforward. I really like being able to customize it for a client. It's helpful being able to customize it to solve business problems, and I appreciate that it's very data-oriented, which I like as well. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The reporting capability. We do not have the intelligence cloud, so I would prefer better reporting capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I find Agentforce Marketing solves business problems with its customizability and data orientation. It's very easy to use, and once you understand the components, it's pretty much straightforward. ### 29. Well-Organized Data Extensions and Metadata with Strong API Access **Rating:** 4.0/5.0 stars **Reviewed by:** Francisco F. | Arquitecto de Soluciones Empresariales, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 12, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Dataextensions and dataviews metadata is well organized and you can get all the information needed using an API for example to try to weight stuff **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Segmentations are sometime hard to compare and to see different people inside. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Send of multiple campaigns for different types of segments using templates. ### 30. Agentforce Marketing Makes Targeted Campaigns and Personalization Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that Agentforce Marketing makes it easier to manage campaigns, segment audiences, and use CRM data to create more targeted and personalized outreach. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be a little overwhelming to navigate at first, and some of the setup and automation tools have a steeper learning curve than expected. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps solve the challenge of managing outreach across different audiences and keeping campaigns connected to CRM data. It makes it easier to target the right people, automate communications, and track engagement more consistently. ### 31. Makes Email Marketing and Customer Connections Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Kris K. | Marketing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It makes email marketing and connecting with our leaves so much easier throughout the process **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the features are not easy to use and are not intuitive or user-friendly **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** How to better connect with our clients and help the sales team connect with their leads ### 32. Strong Data Integration, Needs Better Email Compatibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the automation options and how I can use API to pull in a lot of our external data sources. The query functionality is a powerful tool for connecting pieces of data together, something that's not really available in the reporting tools within each independent system. I also appreciate the data imports and the Sales Cloud Connect features that Agentforce Marketing offers. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The building of emails via the content builder tends to have compatibility issues with different platforms like Gmail and old Outlook. It still requires a lot of HTML coding to make them sendable. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing for batch and blast email campaigns. It helps with automation setup, data imports, and connecting with Sales Cloud, allowing API use to pull in external data sources and use query functionality to integrate data. ### 33. Easy Salesforce Integration, but ROI and Workflow Feel Disjointed at Times **Rating:** 3.5/5.0 stars **Reviewed by:** Craig F. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The easy integration with core Salesforce helps our business processes run smoothly, supporting a seamless handoff from Marketing to Sales. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** At times, things feel a bit disjointed, and the ROI is also difficult to calculate. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing is mainly used to handle our email campaigns. ### 34. Powerful Automation and Personalization That Delivers **Rating:** 5.0/5.0 stars **Reviewed by:** Caio M. | Marketing Automation Consultant Specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Powerful automation and personalization. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Steep learning curve, clunky UI at times. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It centralizes the customer journey across multiple channels (email, SMS, push, WhatsApp), enabling automation and personalization at scale. This reduces manual work for the team and improves campaign relevance, driving higher engagement and conversion. ### 35. Powerful Marketing Orchestration with Setup Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriel G. | Senior Technical Architect, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I use Agentforce Marketing to orchestrate journeys and send communications at the right time. I find it particularly valuable to orchestrate with flow and use data from the data cloud. This capability is crucial for my need to have decisions and to query data cloud services effectively. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sending to a flow needs improvement because I need to set individual IDs inside other flows. Also, the initial setup was hard because there were a lot of errors. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to orchestrate journeys and send timely messages. It delivers the right communication at the right time. ### 36. Powerful Salesforce Integrations and Reporting, but Setup Has a Steep Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 30, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We mostly leaned on it for CRM management and outbound sequencing, and once it was up and running it pulled its weight. The integrations across the Salesforce ecosystem are a real strength, especially being able to tie campaigns directly back to opportunity data without bolting on a third-party tool. Reporting is also genuinely robust, you can slice engagement, deliverability, and pipeline impact in a lot of ways without having to export to a BI tool. Overall it's an expansive platform that covers a lot of ground for marketing ops teams already living in the Salesforce stack. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Setup and implementation are genuinely a pain. The platform has so many configuration knobs that getting your first journey or sequence live takes way longer than it should, and the UI doesn't always make it obvious how the pieces connect. You usually need either an admin who knows it inside out or a paid consultant to get past the initial build phase. Once it's running it works, but the ramp is steep enough that smaller teams without dedicated ops support will feel it for a while. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It serves as the central hub for outbound sequencing, lead nurturing, and lifecycle campaigns. The biggest benefit has been consolidating what used to be three or four point solutions, separate ESP, sequencing tool, and reporting layer, into one platform that ties cleanly back to Sales Cloud. That's cut a lot of the handoff friction between marketing and sales since everyone is looking at the same opportunity and engagement data. It's also let us scale nurture programs and outbound volume without proportionally scaling the ops headcount needed to support it. ### 37. Marketing automation in one place: convenient and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos Dario M. | IT Project Portfolio Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 12, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** That all Marketing automation activities can be done from one place **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** That the current version before the Next version requires skills to create queries **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** All marketing automation with excellent traceability, in fact, even generating transactions from there ### 38. Sales Force Centralizes Sales and Marketing with Secure SSO Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Santiago L. | Information Technology Support Engineer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Thank You page:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 13, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sales Force helps users to centralize sales, costs, marketing campaigns , it integrates with SSO and can work securely through the organization. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** This tool can be not friendly for non IT personnel, since it can be integrated with DB languages such as SQL. Also SalesForce can have costs that can increase a lot depending on what is required for your organization **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It integrates with my marketing department and also it works smoothly with other platforms ### 39. Monumental Personalized Outreach Across Preferred Channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 14, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud allows us to make personalized contact with a large number of customers and prospects through the channels they prefer to communicate on, while also tracking those communications. This has been monumental for us. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It’s been a costly investment—not so much Marketing Cloud itself, but all the push sends. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We couldn’t get in touch with all of our farmers to share market updates because we simply didn’t have the manpower. With Marketing Cloud, we no longer need that extra manpower. ### 40. Agentic Prompts Make It Easy to Build Winning Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Paige D. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love that we can use agentic prompts to help build campaigns that work for our customers. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes the UI can be clunky and hard to navigate. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps us solve for our campaign management and where we can improve our drop off. ### 41. No-Login Access to Marketing Cloud Makes Things Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah M. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the idea that you don’t have to log in to Marketing Cloud. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I need it to be connected to Data 360, and I also need to be able to pull sources from other places. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ability to create content and journeys. ### 42. Powerful API Integration, Needs JavaScript Update **Rating:** 4.5/5.0 stars **Reviewed by:** Matheswaran K. | Solutions Architect, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like Agentforce Marketing because of its scripting support, specifically SSJS and AMPscript, along with their APIs. The ability to create custom forms and integrate them is awesome. The initial setup was fairly simple. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SSJS is ECMA3 and doesn’t support the latest scripting codes. If the Salesforce team can upgrade SSJS to support ES6, and work with the latest JavaScript library, it’d be nice. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I use Agentforce Marketing to stay in touch with customers about orders and interactions. The scripting support like SSJS, AMPscript, and APIs for creating custom forms and integrations is awesome. ### 43. Centralized Email Marketing Automation Right in Salesforce **Rating:** 4.0/5.0 stars **Reviewed by:** Melina G. | Office Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Emails emails and emails. Centralized email marketing automation within core salesforce, not needing a 3rd party. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Expensive. And it can be more complicated versus other products. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Segmented marketing automation is the core. We need to communicate out and generate leads and opportunities. ### 44. Salesforce Marketing Cloud Account Engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** July 29, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** enables very good email engagement and tracking options. best for email engagement only. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Product is renamed and no clear indication from salesforce as to how they see the product integrating with their own Marketing Cloud solution **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Email engagement, tracking and continuous nurturing. ### 45. Agentforce Marketing Unites Customer Context and Execution for Smarter Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how Agentforce Marketing brings customer context and marketing execution closer together. It has the potential to reduce repetitive work while helping marketers make more informed decisions. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There is a learning curve, especially around understanding how to best use AI agents within existing marketing processes. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps reduce manual marketing work and makes it easier to use customer data for more personalized and timely engagement. It also brings AI into everyday marketing workflows, helping teams work more efficiently. ### 46. Rigorous Fallback Features, Robust APIs, and Clear Pricing **Rating:** 4.0/5.0 stars **Reviewed by:** Ingrid O. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Rigorous fallback features, clear pricing. Robust apis **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** When you had that security issue that killed all your link outs. Would have been good to tell us it was going to happen so we could attempt to derisk. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Lead conversion and retention. ### 47. Easy Campaign Creation, but Reporting Updates Need Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Garrett S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It makes it really easy to create campaigns and draft emails. Saves a lot of time. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wish reporting functionality allowed me to make changes and updates easier. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ability to create and manage all our new campaigns. Including dreamforce. ### 48. Unified Data, Automation, and AI Personalization That Scales **Rating:** 4.0/5.0 stars **Reviewed by:** Devon C. | Marketing Manager, North America, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Agentforce Marketing is its ability to combine customer data, automation, and AI-driven personalization in one platform, allowing teams to deliver more relevant experiences at scale while improving efficiency and measurable business outcomes. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** My biggest frustration is that many of the advanced Agentforce Marketing features require Data Cloud. It can feel like an additional platform investment and implementation project rather than something that works seamlessly with the customer data sources we already have. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The tool vastly speeds up the process to deliver personalized experiences based on intent signals. ### 49. Facilitate Communication and Streamline Our Team **Rating:** 5.0/5.0 stars **Reviewed by:** Luz V. | Coordinadora CRM , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I really like the ease of use of information in Agentforce Marketing (formerly Salesforce Marketing Cloud). This ease helps us become more agile as a team and to be more innovative, especially when business units ask us for solutions. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think the entire section on enabling and configuration should be more detailed or with much clearer information. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Agentforce Marketing helps me optimize customer communication with journeys and automatic sends. It facilitates the use of information, making our team more agile and allowing us to be more innovative. ### 50. Agentforce Marketing Makes Marketing Cloud Features Easy to Learn **Rating:** 4.5/5.0 stars **Reviewed by:** Samhita A. | Software Engineer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 14, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce Marketing is simplifying Marketing cloud features and walking me through features I used to struggle to learn before **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wish it was a little more intuitive for beginners like me **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It simplifies marketing needs and ease of use for users ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-10-02+04%3A41%3A22+-0500&secure%5Bsession_id%5D=e4aa03ca-a30e-4029-90fe-c0f7c8dbb990&secure%5Btoken%5D=cc80826ba1aa44d41695b84160df7a1f565e86d95ba916656fc7565bee1be71a&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Customization** - Web Forms - Personalization - Templates - Integration - Social Media Integration - Customizable Forms - Customizable Templates **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (832 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (631 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.4/5.0 (1,885 reviews)