Pardot

Pardot

4.0
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Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

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What Marketing Automation solution do you use?

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Nicole L.
Validated Reviewer
Verified Current User
Review Source

"Possibly the least user friendly interface I've ever used"

What do you like best?

The only redeeming quality for this software is that it can do what it sets out to do - which is program automated workflows and craft emails while connecting to your salesforce. It's hard for me to find something nice to say about this product honestly.

What do you dislike?

The interface is clunky, you can't search photos by thumbnails (only by knowing the name of the file which is an absolute nightmare), the forms have to designed in coding language rather than a drag and drop option to determine field outputs, and over all it feels like I've gone from working with windows 10 back to the DOS system...

Recommendations to others considering the product:

I would honestly direct someone to find another product if possible.

What problems are you solving with the product? What benefits have you realized?

Pardot does one thing, and not very well, which is automate email workflows to send to a curated list. This helps us avoid being blacklisted and allows us to nurture leads in batches based on key actionable items rather than by emailing each lead.

Austin T.
Validated Reviewer
Verified Current User
Review Source

"Excellent Marketing Automation System with Salesforce Integration"

What do you like best?

The Salesforce integration is awesome. We've designed a marketing automation program in Pardot and it helps us manage our Salesforce contacts. Letting our sales people focus on prospects that need the most attention. Our developers can create landing page and email templates that our sales team can easily use to populate content and send out. Even the least technical people in our organization can set up their own landing pages and email campaigns without any help.

What do you dislike?

I feel like there are some customization options that are lacking. It would be nice to have the same level of control that you can have in Salesforce with Apex code. Pardot is continually making improvements to their user interface and system as a whole, so I think this will only continue to get better. A few times we've needed to upgrade our database storage and the turnaround time can sometimes take a few days up to a week. I would think this could be accomplished much quicker.

Recommendations to others considering the product:

If your organization uses Salesforce as its primary CRM, then Pardot should be at the top of your list if you're looking for a marketing automation tool.

What problems are you solving with the product? What benefits have you realized?

The ability to track activity on our websites and engagement with marketing programs at a prospect level. Tools like Google Analytics provide aggregate data, but Pardot lets us see individual prospect activity. The integration with Salesforce is invaluable to our organization. Also it gives a lot of power to our sales team to develop their own marketing programs including landing pages and emails.

Oliver S.
Validated Reviewer
Verified Current User
Review Source

"Implementation and UI leaves much to be desired. Poor email editor."

What do you like best?

There are some features such as automated emails and engagement studio which really have a lot of potential. Integration with Salesforce is a plus as it allows our Customer Service reps to easily add a current customer to drip emails and review emails. Tracking visitors and visitor scores works well. Implementation with Wordpress website forms has been fairly easy.

What do you dislike?

Poor email editor with wonky controls and formatting issues. It's 2018, it shouldn't be this difficult to create beautiful emails. There doesn't seem to be any announcements for improvements to any features, especially email formatting. Perhaps a look at Constant Contacts new editor would help. Unable to add landing pages properly to existing sites.

Recommendations to others considering the product:

Way your options. There is much to be desired here.

What problems are you solving with the product? What benefits have you realized?

Creating automated engagement emails for things like customer reviews that CSR's are able to implement right in Salesforce has been a good way to drive up our google reviews.

Flavio M.
Validated Reviewer
Verified Current User
Review Source

"I thought Pardot was a real marketing automation tool."

What do you like best?

I still have to find something I like.

I've used Eloqua and Hubspot in the past. I thought I was going backwards when I had to use Hubspot instead of Eloqua. That was until I got my hands on Pardot. Then I saw how behind Pardot is, even from Hubspot.

What do you dislike?

Oh boy, where to start. You can't create landing pages on different domains/sub domains. Everything has to be masked. You can't do proper lead routing for non-users of the tool. Everywhere you look, there are weird limitations that I can't believe it's not there.

Recommendations to others considering the product:

If you are happy with something a bit better than a regular email marketing tool, this might be for you. If you are serious about marketing automation, be careful. Advance features will probably have to be handle by Salesforce itself.

What problems are you solving with the product? What benefits have you realized?

In my current role/company, there was no Marketing Automation, instead we were using tools like mailchimp. I guess if you have nothing and no background on other tools, you might be okay. Not my case.

Natalie G.
Validated Reviewer
Verified Current User
Review Source

"Simple and straight forward"

What do you like best?

Overall Pardot is a good marketing tool. Compared to some more complex systems it is really simple to use and quite easy to setup and implement on your own with the really helpful step by step instructions. It's great because salesforce owns it so if you use the two systems, they are a great pair.

My experience with Pardot is primarily along with Salesforce, so that's what my review will cover.

What do you dislike?

While the integration with salesforce is easy to setup and manage, the big feature that is missing is that it won't auto update records when you pull a list and you can't even manually update the list. So for example, say I add an account field in salesforce for say account risk is High, Medium or Low and then I update that field in salesforce. I then want to add that field to Pardot. I can easily add that field to the sync but because I already updated it in salesforce if I create a list in Pardot, the record count will be 0 until I update every record AGAIN in salesforce. Same thing that happens if I have been using a field for 5 years in salesforce and now want to use it in Pardot for a list.

Also another missing feature is the ability to report across systems. So if your sales people want to know which of their contacts are on a certain list you have to use an excel file from Pardot, you can't pull it within Salesforce.

Reporting is also lacking in Pardot - it's hard to pull and parse data within Pardot, you often have to export data and use excel.

Recommendations to others considering the product:

Be sure to gather all your requirements. If you have complex business needs, it may not be the solution for you. However, if you want something fairly simple and easy to use it is pretty robust in a simple way if that makes sense. I would say it's a mid-level marketing tool and can handle most of the basics.

What problems are you solving with the product? What benefits have you realized?

Mass communication with clients and prospects. It is great because the price is great and it's easy to setup and get started using it. My marketing team likes it because of the ease of use. They use it for landing pages, adding forms to our website and communication with clients and prospects.

James G.
Validated Reviewer
Verified Current User
Review Source

"The possibilities with Pardot and Salesforce are pretty hard to beat"

What do you like best?

I love that you can tie into custom objects which is essentially opening up the API with the limited out of the box connectors Pardot has. This allows me to build automation with our entire Marketing Stack. As long as we can tie those things to Salesforce, I can use them in Pardot. I love the scoring categories and the ability to customize and adjust the scoring. I love the custom redirects and the ability to use those to track engagement on channels that are difficult to score, i.e. social, PR, online publications, etc. Roll-up of scores on the account level is fantastic.

What do you dislike?

The limitations with landing pages are a little frustrating at times, but there are workarounds.

I'd like to see a more robust framework for ABM.

I'd like the lifecycle reports and stages to be custom (I want to decide why something and how something becomes an "MQL").

Recommendations to others considering the product:

While it's super easy to use, the power behind the platform is even greater when you have respective roles digging into the tool. I.e. a developer building custom landing pages and email templates, a marketing automation specialist building the workflows and automation, etc. A person wearing all those hats is perfectly capable as well.

What problems are you solving with the product? What benefits have you realized?

We are driving velocity through our funnel, driving pipeline to close, and accelerating the sales process. The benefits are:

1. Ease of use - My entire team can use Pardot they don't have to be developers or engineers or even have too much experience with automation. It's easy to learn and easy to implement.

2. Process - I can streamline my automation and workflows between teams with easy tasks

3. Reporting - We can easily tie attribution to things through the new B2B analytics and get more granular with our ABM approach

Lara B.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Great features for marketing automation"

What do you like best?

The multiple scoring categories, repeating nurture programs, and the new Connected Campaigns to get more reporting directly on the Campaign page, right in Salesforce where you need it. Adding the B2B Marketing Analytics tool to the mid- and top-level packages was a great move. That's the reporting power that my clients want today. And that tool runs on the Einstein engine, so it is the most powerful reporting available for Pardot.

What do you dislike?

The initial pricing limiting you to 10k emailable prospects, and then needing to buy additional contact blocks. I would like more database seats available to start. Need more Landing Pages that a non-coder can customize. Other platforms have drag-and-drop style landing page builders, that is missing. Also A/B testing landing pages is not easy, when all changes must be coded with HTML in the templates.

Recommendations to others considering the product:

The features that Pardot has make it the best tool I have used for marketing. It integrates with Salesforce seamlessly, making your nurturing more powerful and your sales outreach more powerful.

What problems are you solving with the product? What benefits have you realized?

Content marketing is made easy with Pardot forms gating the content, Scoring Categories automatically detecting what my prospects are looking to buy from me, automatically feeding the prospects into Nurture programs with Engagement Studio, and tons of reporting along the way with Salesforce. All my emails are easily customized to my branding.

Dallin B.
Validated Reviewer
Verified Current User
Review Source

"Organized Automation"

What do you like best?

Engagement Studio makes it easy to set up drip campaigns for our contacts. We can segment based on industry, department, time as a contact, etc. The UX of Engagement Studio is also user-friendly. I also like the automation rules because they allow you to use logic statements to apply actions to your contacts.

What do you dislike?

It would be nice to have a carbon copy option when sending an email so I could include some emails of coworkers so I don't have to create a separate list and include their emails in that list.

Recommendations to others considering the product:

Pardot allows you to segment, automate, send drip campaigns, and more. The Support could be better, often they take a long time to respond and have to escalate the issue if you do not have Premium Support, but other than that Pardot makes our jobs easier.

What problems are you solving with the product? What benefits have you realized?

Segmentation, getting the right message to people at the right time. Being able to send emails to thousands of people and analyze engagement.

Stephanie C.
Validated Reviewer
Verified Current User
Review Source

"Good B2B Email Marketing Platform"

What do you like best?

Pardot is a pretty easy to use platform for email marketing especially if you need to rely on its template designs for your emails. In fact, Pardot really excels in email marketing in terms of marketers being able to send out list emails or make templates available in Salesforce to users.

Another area where Pardot excels is lead scoring and grading. It's pretty simple to get this setup in Pardot and makes changes in real-time. Although I wish it didn't automatically rescore everyone when you make a change and would only make this scoring change moving forward so I don't create a bunch of task notifications for my sales team for older leads every time I tweak the scoring requirements.

Pardot also does a nice job with website activity tracking so you can easily see this information on a lead or contact record within Salesforce. This allows anyone in my organization with Salesforce access to know what content a lead or contact is accessing prior to a meeting.

What do you dislike?

It's still really just an email marketing platform. While Pardot does offer some limited functionality for social posting, AdWords integration, etc. it's far from an one-stop digital marketing solution for B2B.

I also wish Pardot and Engage were better integrated. While they're tied to each other from a functionality standpoint (you can't have Engage without Pardot), they look completely different and there are gaps in terms of what happens in Engage and whether or not it shows up accurately in reporting in Pardot.

What problems are you solving with the product? What benefits have you realized?

We use Pardot for our email marketing, lead scoring, lead grading, lead capture, and website behavior tracking primarily.

Jason H.
Validated Reviewer
Verified Current User
Review Source

"Pardot stands out above the rest!"

What do you like best?

Pardot makes it easy to see campaign responses, set up landing pages, launch email campaigns, and see results from various marketing objectives. The UI and menu structure is very straight forward and the user community is very active. After setting up templates, the creation of marketing assets is simple, I can launch a landing page in mins.

What do you dislike?

Their ad personalization features involve some customization work, but I won't know the extent until we are finished rolling this out. I would like to see more native integrations into other marketing software like Engagio on the roadmap.

Recommendations to others considering the product:

Before purchasing a marketing automation software, think of all the possible scenarios you want to use it and see if Pardot addresses those use cases.

What problems are you solving with the product? What benefits have you realized?

We are using Pardot for full automation for all of our marketing activities, which include email, landing pages, campaign responses, and ABM.

Michael M.
Validated Reviewer
Verified Current User
Review Source

"Unmatched Functionality"

What do you like best?

Pardot has taken our lead gen and storage, email automation, and entire marketing strategy to a whole new level. What I like best is the ability to make dynamic lists, based on a number of actions or data from users, that we then turn into specialized, automated emails.

What do you dislike?

The userx for creating emails is archaic. I want to add a simple row and I need to edit the html code? Yikes. I need a little drag and drop on Pardot - or more, better templates - to be able to take full advantage of the dynamic lists and other amazing features.

Recommendations to others considering the product:

Hire someone who knows Pardot in and out as a consultant.

What problems are you solving with the product? What benefits have you realized?

We are solving the massive business problem of scaling up while still giving users an individualized experience.

George G.
Validated Reviewer
Verified Current User
Review Source

"Pardot has the tools needed in one place"

What do you like best?

The platform is well integrated for email campaign management. It also has a strong community.

What do you dislike?

Unfortunately the UI is dated. We also have to keep separate do not contact lists for GDPR instead of keeping them there. We can't link this to our Sendgrid, Gmail, or Outlook.com very well nor our LDAP directories. It lacks SAML and MFA for our single sign on. It would really be useful if it also could warm IP addresses for us.

Recommendations to others considering the product:

Be prepared with GDPR strategies and policies internally in your organization.

What problems are you solving with the product? What benefits have you realized?

Pardot is used for email list management so that we can get data in a more real-time manner. We tune our email management in such a way that we can gather decision factors more efficiently because of the Pardot tools.

Joe G.
Validated Reviewer
Verified Current User
Review Source

"Excellent Marketing Automation Platform for SMB"

What do you like best?

Pardot offers powerful but easy to use features that cover all functionality you would expect in a MAP. Setup was well organized and straight forward. The system does not require dedicated resources to maintain and is easy to learn for new users.

What do you dislike?

The Salesforce integration is not customizable and does not allow Pardot to overwrite Salesforce data. This causes problems when leads are re-engaged since we cannot update Lead Status from Pardot.

The Drip Automation (e.g. flow for nurture campaigns) lacks several key segmentation criteria although several of these may be rolled out in the future.

Recommendations to others considering the product:

Best option in the SMB space.

What problems are you solving with the product? What benefits have you realized?

Our goal is to implement processes and technology that will easily scale as our business rapidly grows. The specific problems we were having with our previous systems were limited ability to segment contacts, limited criteria to score leads on, clunky integration with our CRM (Salesforce), limited visibility for sales to see prospect activity, and many smaller issues that were burning resources with manual processes.

Pardot has solved all of these issues. Segmentation is now clean and automated. This also allows us to properly manage the volume of email being sent to prospects and ensure subscriptions are properly managed. We were able to integrate our product via the Pardot API to automate our trial registration and nurturing process and expand our lead scoring criteria to include activity that occurs within our app during a trial. Leads are also sent to Sales in an organized way and include full prospect activity data such as email opens, clicks, page views, asset views, etc.

Pardot and Salesforce have also laid the foundation for advanced reporting so we can accurately calculate and segment campaign ROI. This also gives us the ability to accurately predict future revenue by tracking the entire revenue funnel in great detail.

Austin S.
Validated Reviewer
Verified Current User
Review Source

"Pardot Software Review"

What do you like best?

I think the best part of using Pardot, at least so far, is the ability to link our existing social media accounts to the service. We currently use Co Schedule to schedule our posts, but now we have this all in one service which is great for consolidation. There's much more to learn on here that we are excited to find out about.

What do you dislike?

The learning curve was a little tricky at first. Coming from Marketo, which was equally difficult in our opinion, Pardot shined a little light with tutorials, how to's, and a great customer service to help out with whatever we needed to learn quickly.

Recommendations to others considering the product:

At least give it a shot while you are in the process of changing over programs

What problems are you solving with the product? What benefits have you realized?

Our social media problem is now not a problem at all. We are also not using Marketo anymore which is great for consolidating the amount of programs being used for us. Salesforce integration is now even easier than it was before, that may be the best part so far.

raj s.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"The pardot marketing software review."

What do you like best?

Pardot marketing automation software has very amazing features that I like since they make the software easy to use. Some of those features include the ability to track visitors activities, lead management, email marketing, A/B test, allows segmentation and expertise to give real-time sales reports. Those features make the pardot marketing automation fantastic.

What do you dislike?

Although the pardot software has impressive features that make it useful, there are few things I do not like in this software. Those things include the content of the report is very limited. Some more additional information like the revenue combined with customer engagement should be included in the reports. Also, the features such as A/B testing are only available for the pro users and limit other users with standard subscriptions.

Recommendations to others considering the product:

The is the best market automation software that will suits your business needs in marketing.

What problems are you solving with the product? What benefits have you realized?

the Pardot software has been of great importance in determining the marketing performance and also providing helpful marketing analytics report and facilitating good business marketing.

Chandler O.
Validated Reviewer
Review Source

"One of the worst product support teams I've dealt with"

What do you like best?

I'm sure that when things are up and running, the tool is useful. I'm able to successfully send out emails based on lists (not campaigns) and view how people interact with them and our site after opening.

What do you dislike?

To get everything up and running is next to impossible without outside consultants, even with simple things advertised as included such as their Salesforce integration and Pardot b2b Marketing Analytics package.

The 'Pardot b2b Marketing Analytics' package they advertise is not activated by default and the only way to activate it is to follow a 15-page pdf guide that our consultant advised would take 8+ hours minimum even for someone versed in Salesforce. When attempting this implementation, much of it is handled through Salesforce administrative settings, but when encountering issues (which you will), Salesforce Premier Support refuses to help without paying an additional 30% for Pardot premier support - despite being owned, advertised, and operated within Salesforce.

I have had several issues with campaigns syncing between Pardot and Salesforce which prompts me to contact Pardot support and file a ticket. Across 2 weeks and multiple phone calls about other issues, I have been assured this would be looked into and I would be getting calls that day multiple times and still have yet to be contacted by anyone about resolving the issue. Currently none of my campaigns are usable and the only fix to this issue is waiting on Pardot to fix it, which doesn't seem to be high priority.

Further issues come when using their emailing service, because they implement a 'Shared IP' by default, your sender reputation will be associated with many other unknown companies using their service. This has resulted in our emails having many hard bounces and failing all Gmail spam checks. When calling to upgrade to a dedicated IP, we were once again refused the opportunity to speak to someone without Premier Support and told to file a ticket.

I'm sure that Pardot can be a great tool when working and functional, but there is next to no support to actually set their customers up with the services offered. Maybe it was handled differently before the Salesforce buyout, but I would not recommend this software to anybody until they fix these support and integration issues, and this makes me weary of investing in Tableau or any product owned by Salesforce in the future unless you're willing to pay a premium for basic level support.

What problems are you solving with the product? What benefits have you realized?

It has made it relatively easy to send out emails to large lists.

Gerald D.
Validated Reviewer
Verified Current User
Review Source

"Good software, but made unnecessarily complex by Salesforce.com"

What do you like best?

The automation capabilities of Pardot are impressive and powerful. A company doing a lot of constant email and digital marketing will benefit from the automation, especially. The automation part is the key. Do not decide on Pardot if all you're going to do is simple email marketing. Pardot is for setting up whole programs of automated interactions, including follow-ups, and actions and tracking in Salesforce.

What do you dislike?

Integration with Salesforce is kludged; terminology mismatches cause confusion; syncing with Salesforce is by no means seamless. And at $1000 a month, it is way overpriced. It's a shame, too, because Pardot itself is not bad at all. It's the Salesforce part of the equation that is frustrating. This isn't one of those software solutions you can purchase, open up, poke around, and just start using. You have to hire a consultant to set it up for you, and when you do, make darn sure you do your homework up front to state exactly what you want them to do and what the outcome should be. Otherwise, you'll be paying extra for development time on things they're telling you is out of scope, but was something Salesforce promised in the first place.

Recommendations to others considering the product:

Take a deep dive into your goals for digital marketing before investing in this product. Pardot may be overkill for many companies.

What problems are you solving with the product? What benefits have you realized?

Was convinced by Salesforce to go with Pardot instead of Salesforce Marketing Cloud when we rolled out Salesforce to our sales team. Wishing now we had stuck with ExactTarget.

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Pardot - Most things are possible!"

What do you like best?

With Pardot, I like how easy the interface is to use and how knowledgeable the software itself is. The amount of dynamic content you can use, campaign set and and prospect managing are just some of my favorite things about Pardot. I use it in a B2B use case and I think it is perfect for sending mass list emails while still being able to customize and follow up.

What do you dislike?

The reporting in Pardot is not the friendliest. Yes, they make the reporting nice looking and they give you a lot of information but pulling reports out of Pardot are not very customized to the things you want to report on. The rendering with the Pardot templates are also not great, but you can easily fix this by creating your own templates and use rendering tests.

Recommendations to others considering the product:

Make sure that your company needs such a high end product because it is very expensive.

What problems are you solving with the product? What benefits have you realized?

Pardot is solving our customer follow up issues. We are creating drip campaigns that automate our connections with thousands of clients. We no longer have to keep track of each and every person and how they interact with us because Pardot, does this for us!

Ryan K.
Validated Reviewer
Verified Current User
Review Source

"Pricey, but good product"

What do you like best?

I've used Marketo, Hubspot, Act-On and Pardot and love using Pardot for our email automation platform. Having used all of the other platforms, I can attest to the fact that Pradot is one of the better choices for your marketing automation platform.

What do you dislike?

The price. It is a very expensive product. It also does not integrate well with Salesforce, despite being owned by the same team. I know they are working to fix this but it has been a very slow process.

Recommendations to others considering the product:

I would recommend checking out Marketo's revamped efforts, now that they are owned by Adobe.

What problems are you solving with the product? What benefits have you realized?

We are automating our email marketing and website marketing platforms. This allows us to save a lot of time.

Simon W.
Validated Reviewer
Verified Current User
Review Source

"Just starting to get the support it needs from Salesforce."

What do you like best?

It's a relatively simple setup process. As with many things Salesforce, if you can leverage an accelerator to get you up to speed with business practices, do so. Front end is click to create. I do like the way it can update existing records in Salesforce with Form Handlers when harvesting webleads, really cuts down on duplicates and gives you that 360 degree picture.

What do you dislike?

This is more to do with Salesforce than Pardot. The connector walks all across your records and will often present "your record was being edited by another user" messages when you users try to save. This means they have to rekey everything they have done in that transaction. You can request from Pardot admin that your sync frequency is lowered.

Distinct emails. It is really recommended that you have a solid deduplication tool in effect as a single email address is used as a UID. It really struggles with people who have sales@admin.com generic email addresses.

Recommendations to others considering the product:

Pardot is improving. It had a significant showing at the 2017 world tour, so check out the videos. If working with a third party to install, do ensure that they are education you on best practice and not just agreeing to your demands to sync a huge amount of data between systems unnecessarily.

What problems are you solving with the product? What benefits have you realized?

It has replaced Wired Marketing as our comms tool. It is lightyears ahead of that as the integration is significantly better. The aforementioned form handlers has made web to lead processes much better.

Asia M.
Validated Reviewer
Verified Current User
Review Source

"You can't go wrong with Pardot, but it has some growing to do"

What do you like best?

Pardot's syncing capabilities between itself and Salesforce are excellent - especially since you get to choose exactly what you want synced and when, and which platform you consider to be the source of truth - either Pardot or Salesforce. What's crazy is that you can get down to the field-level - something I really appreciate.

I actually love the way Pardot thinks about scoring and grading - primarily because we're able to adapt it to exactly what we need. We leverage the best combination of data enrichment and Pardot's own features (automation rules!!) to create extremely accurate grades. Many people will bust Pardot for kind of being a dinosaur, but honestly, it's all about how you approach and implement it.

Flexible field configuration. Very easy from an ops perspective to configure exactly what you need.

What do you dislike?

We're a data integrations company, and I can tell you from experience that the Pardot API is *very* limiting. This means the types of data syncing / updates to Pardot we can perform are limited - which means getting the most out of Pardot is tough. Luckily, we're able to bypass most of this through Salesforce.

The automation campaigns do have some room to grow - they're not as smart / adaptable as, say, Mailchimp's automation programs. They've made some strides recently to improve them (i.e. showing you the exact dates the emails will be sent in a nurture campaign), but it's certainly not perfect for drip emails.

Reporting inside of Pardot is by far its worst feature. You'll definitely have to look to Salesforce for this capability (in which case, if it's your source of truth, this makes the most sense).

Lastly, the email builder still doesn't support the future of email - so if you can imagine all of the features that make marketing automation, Pardot won't necessarily have. Emoji support (yes - I said it), dynamic text replacement for "smart" emails (think Customer.io; Dynamic Content isn't quite the same), GIF support...

Recommendations to others considering the product:

You won't go wrong with Pardot, but like any marketing technology tool, your priorities will vary:

1. Does your tech stack support this tool?

2. Will your teams adopt it?

3. Does it meet your feature requirements?

4. Does it help you get closer to your goals over alternatives?

And also like any tool, it totally depends on how you implement it and how you use it. Bad marketing is still bad marketing - no matter what you're using.

What problems are you solving with the product? What benefits have you realized?

When it comes to measuring qualified leads, lead generation, and opportunity pipeline generated by marketing, Pardot is excellent for managing your campaigns, lead flows, and demand generation activities. My marketing team is small, but it was imperative that we had a tool that could pull together the customer and prospect experience from a digital perspective - more than say, a Mailchimp.

Overall, Pardot fits best into our stack and with our team and Marketing's needs.

Lee L.
Validated Reviewer
Verified Current User
Review Source

"Love Pardot, but it has its flaws"

What do you like best?

The ability to sync activities from Pardot and our website to Salesforce. As well being able to set up automation rules and programs that help take out our 'human' errors. So, when it comes to somebody submitting a request for quote on our website, we have an automation rule based of geography that will auto-assign to the correct rep. Because of this, we take out the middle man that had to look at it and determine who to send it to. And when it comes to our web request, timing is everything because our leads have said several times that they submitted that request to 2 of our competitors. We are almost always the first to react.

What do you dislike?

I can't schedule exact times I want an email blast to go out. Example: I can schedule it to go out on Tuesday between 10AM - 4PM, but I can schedule it to go out at like 10:25 AM.

They also tend to have several issues a month, like emails being delayed. It's not a real big issue, but when you're impatient like me it'll drive you crazy.

Recommendations to others considering the product:

This is more for B2B companies. One thing I always tell people to remember is that this is a tool. It gives you the resources to do a lot of things, but it's not going to write your emails for you. The people I've talked to that were not as into Pardot sounded like they thought Pardot was going to be an immediate fix, and that it would do the work for them. It can be an amazing tool. You just have to know what you're wanting to do with it, and how you'll want to effectively use it

What problems are you solving with the product? What benefits have you realized?

Speeding up our process, especially when it comes to being the first to respond to all of our web requests. We also have become a much smarter company as we can now track what each lead or customer is doing in regards to the emails we send them and what pages they view on our website (as long as we have a tracker on them). This is a really big thing for us as we have 5 separate product categories, and many of our leads could go for any of the product types.

Sierra S.
Validated Reviewer
Verified Current User
Review Source

"Difficult to Navigate - Good Opportunities"

What do you like best?

I like the ability to manipulate prospects and rules through automation. Integrations with other apps work well and function at a high level. The integration with Salesforce is the best feature by far, having my leads update from all my marketing efforts is flawless.

What do you dislike?

The platform is difficult to navigate. Unless you are fully acquainted with the program it is almost impossible to find certain items. Things are hidden within other categories and the search doesn't allow you to find anything aside from salesforce items.

The engagement studio has some hiccups that I would like to see improved on in the future. I currently cannot copy steps and I am wondering why?

The recycle bin has been an ongoing issue. I have watched more than enough tutorials to now know I have to clear the bin in order to re-add certain plug-ins.

Customer service is somewhat of a joke Finding answers takes longer than just navigating with trial and error.

Recommendations to others considering the product:

Upgrade to get customer service. They no longer offer chat so getting in touch to get an answer in real time is almost impossible. .

What problems are you solving with the product? What benefits have you realized?

The engagement studio has perks and allows me to run campaigns with smart triggers. I am solving a lot of list issues with sorting and grading.

Elena P.
Validated Reviewer
Review Source

"Pardot - excellent if you use Salesforce"

What do you like best?

I love how Pardot integrates with Salesforce and allows us to see someone's full scope of actions. I would absolutely recommend it to anyone who needs their email system to interface with Salesforce.

What do you dislike?

You do need to buy additional functionality to get the full capacity of the system, and Salesforce is continually trying to pitch you on buying new products, which is incredibly frustrating. On the other hand, some of those products are really helpful, so...

Recommendations to others considering the product:

Be sure you get full integration with Salesforce, otherwise, you'll be frustrated at every turn as the systems don't share information unless you get the connector set up correctly. Also, use Salesforce, not force.com unless you have a full development team of your own.

What problems are you solving with the product? What benefits have you realized?

Before Pardot, we couldn't easily track an individual's online engagement with us. Now we can easily see what emails they've opened, what forms they've filled out, etc. It has also allowed us to create very personalized onboarding programs with email and automatic response emails that are more personalized.

AC
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Pardot for Marketing Automation"

What do you like best?

Pardot is great for centralizing our lead generation and integrating with CRM (Salesforce). There is a lot to it that we don't use simply due to lack of resources to figure it all out. But it does the job for basic marketing automation and CRM integration. Wish I had more time to take advantage of ALL of the features.

What do you dislike?

Sometimes it's not as intuitive as it should be especially with the functions/rules for automation & engagement studio programs. I need the ability to filter by date range (like you can in SFDC reports) rather than just "Created Date is (less than/greater than) X days ago." That bugs me a lot.

Reporting in general leaves a lot to be desired but I can get most of what I need in SFDC so not a dealbreaker.

Also the lack of congruence between Campaigns in SFDC and Pardot is increadibly confusing but they're slowly briding the gap here.

Recommendations to others considering the product:

Use an implementation specialist! It's heavy and can be finnicky for conversion tracking.

What problems are you solving with the product? What benefits have you realized?

Marketing automation, lead generation, web forms, etc. are now all integrated with our SFDC which has saved thousands of hours from manual lead entry.

Benjamin R.
Validated Reviewer
Verified Current User
Review Source

"It's not HubSpot"

What do you like best?

The integration with Salesforce is the major benefit over other marketing automation platforms. Engage is a great feature and the engagement studio is useful to visualize campaigns.

What do you dislike?

The landing page builder is horrible and lacks customization (although you can use HTML, your reporting will become limited). I have often experienced delays when testing and sending emails. Several times I have waited over an hour to receive a test. The duplication between Salesforce campaigns and Pardot campaigns is absurd. If you're going to have separate campaigns just for Pardot, call them something else to avoid confusion. Reporting functionality is quite poor.

Recommendations to others considering the product:

If you have many processes built around Salesforce than it is probably the best marketing automation tool to use. However, if you're company is flexible than I highly recommend looking into HubSpot -- they are constantly improving their capabilities and releasing new featuers. They also have a much better UI, support team, and their template tool is crazy flexible as long as you're willing to learn HubL. I miss Hubspot very much.

What problems are you solving with the product? What benefits have you realized?

We use it for marketing automation, digital marketing tracking, emailing, form collection, and landing page design. We have built many successful digital marketing campaigns using Pardot.

Adam D A.
Validated Reviewer
Verified Current User
Review Source

"Sophisticated tool to power your marketing efforts"

What do you like best?

Pardot allows us to seamlessly connect our marketing efforts with our Salesforce CRM, which is utilized across a good portion of our company. Pardot is our go-to destination for our demand and lead generation, from email campaigns, dedicated landing pages, automated email flows, and more.

What do you dislike?

Pardot is a complex tool. While it is organized well from a structural perspective, there are several redundancies (multiple email and form types, which do have a purpose) and a few limitations (in-depth A/B testing in Engagement Studio. etc.).

What problems are you solving with the product? What benefits have you realized?

Pardot allows us to easily connect with our customers and prospective customers and do so in an efficient and sophisticated manner. As we continue to utilize Pardot, we continue to develop our marketing platform and make smarter decisions, more efficient marketing strategies, and maintain a synchronized prospect, lead, and customer database in collaboration with Salesforce.

Simply put, it makes marketing easier for us.

AR
Un-attributed
Validated Reviewer
Review Source

"Can be complex and clunky at times"

What do you like best?

For me the best part of this is the emails section. You can quickly and easily create emails without html or you can choose to add your own code. I also like the automation function. It makes setting up email drip campions fairly quick. The reporting function is also nice but can be a bit tricky. You’ll certainly need knowledge of this software before stating.

What do you dislike?

It takes a while to learn this software. You will most certainly need to take the trailheads if you’ve never worked in it before as it is totally different than any other inbound marketing solution. I don’t like that it doesn’t connect directly to your website in terms of pulling in landing pages and you have to upload your code if you want them same look and feel as your website.

What problems are you solving with the product? What benefits have you realized?

Automated email send with list segmentation for contact with existing and new clients

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Dated Technology in Need of an Overhaul"

What do you like best?

The only thing Pardot has going for it is the ability to connect and sync with Salesforce. That's not saying much.

What do you dislike?

Where do I begin?

• It's 2019 and their landing pages are still not secure (https)

• e-Mail designs are difficult to customize. So difficult, in fact, that Pardot does not recommend users deviate from the provided templates. (We were told this in a live demo.)

• Images in e-Mails do not display in Outlook 365 when sending tests.

• Tracking e-Mail opens, CTRs, and other statistics are cumbersome to find on the platform.

• No robust reporting or summaries for your e-Mail campaigns.

• Working in Pardot becomes repetitive and clutters your org if you have multiple things going on, even when using folders and tagging. Campaign > Form > Completion Actions > Landing Page > rinse and repeat.

Recommendations to others considering the product:

Look into more advanced solutions such as Marketo.

What problems are you solving with the product? What benefits have you realized?

We have been using Pardot to capture e-Mail addresses from white paper downloads, trade shows, etc. We use the lead scoring and grading criteria to pass leads to our SF org.

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Great product, needs a revamped interface and feature updates."

What do you like best?

Great integration with Salesforce and great for nurture programs. Easy to learn and use as well. Salesforce, in general, has great training and certification programs.

What do you dislike?

Very limiting when it comes to email template design and setup. I've used HubSpot in the past, and I definitely enjoy how easy it is to set up a design, metadata, etc. with HubSpot. Pardot is not this seamless and sleek, very clunky to design with HTML.

Recommendations to others considering the product:

Pick your poison! Pardot is great with Salesforce and for those looking for advanced Salesforce reporting, but it not great for smaller teams looking to design and launch emails and landing pages quickly.

What problems are you solving with the product? What benefits have you realized?

We were looking for a marketing automation tool that integrated well with Pardot and provided us analytics for our SF instance, which Pardot helped us solve. But there was a downfall that we realized later on. Analytics sharing with B2B Analytics is not as easy and we thought, there must be a license to see analytics, which can get pricey.

Mitch R.
Validated Reviewer
Review Source

""The potential outcomes with Pardot and Salesforce are truly difficult to beat""

What do you like best?

I adore that you can integrate with custom articles which is basically opening up the API with the constrained out of the crate connectors Pardot has. This enables me to fabricate mechanization with our whole Marketing Stack. For whatever length of time that we can attach those things to Salesforce, I can utilize them in Pardot. I adore the scoring classes and the capacity to redo and alter the scoring. I cherish the custom sidetracks and the capacity to utilize those to follow commitment on channels that are hard to score, for example social, PR, online distributions, and so on. Move up of scores on the record level is incredible.

What do you dislike?

The constraints with points of arrival are a touch of baffling on occasion, yet there are workarounds.

I'd like to see a progressively hearty structure for ABM.

I'd like the lifecycle reports and stages to be custom (I need to choose why something and how something turns into a "MQL").

Recommendations to others considering the product:

While it's very simple to utilize, the power behind the stage is significantly more prominent when you have separate jobs delving into the device. For example a designer building custom greeting pages and email layouts, a promoting robotization authority fabricating the work processes and mechanization, and so on. An individual wearing each one of those caps is consummately able also.

What problems are you solving with the product? What benefits have you realized?

We are driving speed through our pipe, driving pipeline to close, and quickening the business procedure. The advantages are:

1. Usability - My whole group can utilize Pardot they don't need to be designers or builds or even have an excess of involvement with mechanization. It's anything but difficult to learn and simple to execute.

2. Procedure - I can streamline my computerization and work processes between groups with simple errands

3. Revealing - We can without much of a stretch attach attribution to things through the new B2B investigation and get increasingly granular with our ABM approach

Sean S.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Easy to Clean, Clean UI, Works Great with Salesforce"

What do you like best?

It is easy to use and does not require much explanation. The UI is very clean and not overwhelming.

Engagement studio has evolved quite nicely and allows for creating massive email campaigns with ease, just takes some time. The sync and custom properties to SF work nicely but could expand a little more.

What do you dislike?

Not everything is mobile responsive out of the box, such as landing pages, emails, and so on. They don't have predefined parameters for mobile either. The drag and drop features are nice, but unless you know html and css your emails, landing pages and forms will look basic and boring. They do not offer pre-made clean cut landing pages like HubSpot does.

Recommendations to others considering the product:

Pardot is an expensive option, so weigh everything out.

Overall, its easy to use and provides a great marketing automation tool. Make sure your admin user or product leader has a marketing background and wants to learn this product.

What problems are you solving with the product? What benefits have you realized?

Problems - email campaigns and quick need for specific landing pages that tie into SF

Benefits - easy to use (as stated above), engagement studio, reporting, lead scoring and tracking

Ian V.
Validated Reviewer
Verified Current User
Review Source

"Pardot took our marketing efforts to new levels of success"

What do you like best?

We like the fact that there is complete flexibility to go try out different marketing ideas and keep it all in house. We tried using several different marketing companies but ended up spending a lot of money and never getting the results we wanted. We found bringing it 'in house' and deploying Pardot was the best option for us so we can keep innovating and changing it up.

What do you dislike?

The 'stock' landing pages can look a little 'home made' but they are great to get you going. Once you master them and get more ideas using them it's not a big leap to get a developer to help take them to the next level.

What problems are you solving with the product? What benefits have you realized?

We get a lot of inbound leads on a daily basis so being able to combine the power of Salesforce and a marketing engine in one is huge for us. It enables us to keep re-engaging with prospective clients like never before and turn dead leads into live clients all the while continually marketing to new leads as well.

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Pardot is not just a sales tool - it's an effective tool for coaching!"

What do you like best?

It's very user friendly, my sales associates do not have to be super technically savvy to use and understand it. As a sales coach, I use Pardot to show my associates the effectiveness of their email campaigns. Some send too many emails, and some don't send enough. By using Pardot in conjunction with a call recording tool, we can evaluate better if they are relying too heavily on email and not using best sales practices.

Ease of use, intuitive design, excellent (and abundant) reporting features, several tiers of customer support and a thorough knowledge base, communicates incredibly well with Salesforce (naturally) and is chock-full of helpful and user-friendly templates and creation wizards that make each element flow unto each other, all with a set of very prudent organizational tools!

What do you dislike?

I think there are some inefficiencies as it relates to video. You can't set automation rules for videos. While wistia is part of Pardot, I think there could be more flexibility to incorporate video into drop campaigns etc.

I run into a lot of issues not because Pardot is a bad tool, but because I do so much with Pardot that I have very high expectations of how quickly or seamlessly something should work. In these cases, I wish Pardot Support was easier for me to contact. Open cases seem to have been removed from the website and I'm not often using Pardot during live chat hours.

Recommendations to others considering the product:

Start now

What problems are you solving with the product? What benefits have you realized?

Pardot helps bridge the gap between sales initiatives and marketing plans. Because it's tied with Salesforce, the sales team and marketing team all use the same data, meaning less gets lost in translation.

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Great marketing automation, but not easy to use."

What do you like best?

From its Exact Target roots, the email marketing capabilities are what I like the best about Pardot. I have full HTML control and can easily create my own templates, A/B test, use variable tags, view reports, and more. The use of Litmus email previews is awesome too. I've been using the new SF Lighting UI for a while now and I like it a lot better. There were a few bugs at the beginning, but I thin they are all cleaned up now. The folder organization is probably a feature that doesn't get talked about much, but it helps a lot. We were told to try to use them and much as possible during the initial Pardot setup, and I'm so glad we did because you'll notice content and files start piling up immediately and having a solid folder structure makes life a lot easier. I've used a few other Marketing Automation tools before and Pardot is my favorite. It's simple, but robust enough to handle advanced needs.

What do you dislike?

My major complaint with Pardot really has been with the UI/UX. The user experience is not great. It's not intuitive AT ALL. There are many instances where the interface breaks standard functionality conventions, leaving you in the dark trying to figure out how to do even simple tasks. That being said, the Engagement Studio has completely different UI than the rest of the app, and is actually quite a good experience. I guess Salseforce is taking their time redoing the rest of the app, but I'm sure they'll get around to it soon enough.

Recommendations to others considering the product:

Start now

What problems are you solving with the product? What benefits have you realized?

The ability to sync Pardot communications to Salesforce campaigns is a great feature our sales team uses.

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Pardot is not just a sales tool - it's an effective tool for coaching!"

What do you like best?

I was using Hubspot before I switched over to Pardot. The best thing about the change was the incredible integration with Google Adwords. It was able to completely integrate with Adwords and helped give advice for better ways to improve.

Lead Deck Pardot's Lead Deck gives you real-time activity updates of prospect's activity. If a prospect visits your services page, you can receive an update on your screen, and send them an email in one-click.

Total visibility over user journeys, simple templating, full customisation and more - Pardot is a software power tool. Drip campaigns are customisable to an extent that I've not fully tapped into, and it syncs so easily with our advertising data.

What do you dislike?

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Recommendations to others considering the product:

Start now

What problems are you solving with the product? What benefits have you realized?

We appreciate the seamless integration of Pardot with Salesforce, especially moving between Salesforce and Pardot, as well as our lead conversion processes at times.

It has been helpful in generating leads via email drip programs and in getting more data on the visitors to our site and their activity there.

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Standard Marketing Automation with Advanced Email and Content Tools"

What do you like best?

From its Exact Target roots, the email marketing capabilities are what I like the best about Pardot. I have full HTML control and can easily create my own templates, A/B test, use variable tags, view reports, and more. The use of Litmus email previews is awesome too. I've been using the new SF Lighting UI for a while now and I like it a lot better. There were a few bugs at the beginning, but I thin they are all cleaned up now. The folder organization is probably a feature that doesn't get talked about much, but it helps a lot. We were told to try to use them and much as possible during the initial Pardot setup, and I'm so glad we did because you'll notice content and files start piling up immediately and having a solid folder structure makes life a lot easier. I've used a few other Marketing Automation tools before and Pardot is my favorite. It's simple, but robust enough to handle advanced needs.

What do you dislike?

- Getting started with the Program can be tough because there is so much it can do - Reporting on data can be difficult to figure out. Not on a per-email basis, but rather on Campaign-level performance. There seem to be multiple places to get information and they don't always match up. - Landing page templates are not responsive. Seriously! You have to have a web designer built and import them to be useful

Recommendations to others considering the product:

Start now

What problems are you solving with the product? What benefits have you realized?

It helps me in implementing email marketing with an older database as I get to learn what types of subject lines and templates work best with our segmentation of customers.

Mason P.
Validated Reviewer
Review Source

""Extraordinary highlights for advertising computerization""

What do you like best?

The various scoring classes, rehashing support programs, and the new Connected Campaigns to get all the more detailing straightforwardly on the Campaign page, directly in Salesforce where you need it. Including the B2B Marketing Analytics device to the mid-and best dimension bundles was an extraordinary move. That is the announcing power that my customers need today. Also, that device keeps running on the Einstein motor, so it is the most dominant announcing accessible for Pardot.

What do you dislike?

The underlying evaluating restricting you to 10k emailable prospects, and after that expecting to purchase extra contact squares. I might want more database seats accessible to begin. Need all the more Landing Pages that a non-coder can tweak. Different stages have simplified style presentation page developers, that is absent. Additionally A/B testing points of arrival isn't simple, when all progressions must be coded with HTML in the layouts.

Recommendations to others considering the product:

The highlights that Pardot has make it the best instrument I have utilized for promoting. It coordinates with Salesforce consistently, making your supporting all the more dominant and your business exceed all the more dominant.

What problems are you solving with the product? What benefits have you realized?

Content showcasing is made simple with Pardot frames gating the substance, Scoring Categories consequently distinguishing what my prospects are hoping to purchase from me, naturally bolstering the prospects into Nurture programs with Engagement Studio, and huge amounts of detailing en route with Salesforce. Every one of my messages are effectively redone to my marking.

Paul H.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Best Marketing Automation Tool"

What do you like best?

Pardot is one the easiest marketing automation systems you can learn. In less than an hour, I was able to setup Pardot to sync with Salesforce, build out a landing page and create an email campaign. The tagging functionality makes it easy to manage emails and related landing pages. Form Handlers is a great way to integrate Pardot with your website allowing you to use your own forms. The custom redirects feature is a great tool to create triggers and actions to link SMS and social media to your email campaigns.

What do you dislike?

Pardot has addressed most issues in the later releases, but it would be nice to be able to manage multiple instances under one user account as some other enterprise solutions offer.

Recommendations to others considering the product:

Review all the functionality first to determine how Pardot will best serve your marketing or sales goals.

What problems are you solving with the product? What benefits have you realized?

Pardot is a great solution for our SMB clients who need an email solution, marketing automation and plan to use Salesforce as their CRM.

Ben H.
Validated Reviewer
Review Source

"Great Marketing Tool"

What do you like best?

The stage is adaptable in its usefulness and has a basic UI. Learning the stage is simple, particularly on the off chance that you have any involvement with advertising computerization experience. Most issues can be unraveled by glancing through their broad information base. Refreshing various points of arrival at the layout level spares time and monotony. Lead scoring is likewise made simple through finish activities and general lead scoring rules. When one of those standards is refreshed, the database will refresh chronicled records so you are contrasting one type with it's logical counterpart and not making a scoring separate.

The new commitment studio make entangled trickle crusades simple to make and picture.

What do you dislike?

The email creation/layouts can be somewhat surrey now and again. Lead task reports are useful, yet don't demonstrate when a prospect is doled out to a line, they show up as though they are unowned. No multi-battle attribution or record information synchronize from SFDC. Promoting is certainly not a solitary point attribution, so this usefulness is required.

Recommendations to others considering the product:

Contrast center usefulness with Act-On and Marketo then decide value focuses. Pardot has a characteristic favorable position as they are claimed by SFDC, and is less expensive than Marketo. In general I am content with Pardot, yet need them to push through upgraded highlights that come standard with different projects.

What problems are you solving with the product? What benefits have you realized?

Fragmented computerized messages, lead scoring, lead assignments, lead gathering and attribution have expanded the profitability of the showcasing and deals groups. The measure of work the framework does on a programmed premise would require something like 2 extra showcasing representatives.

We have focused on commitment with an ever increasing number of prospects, expanding our change rates through a few portions of the pipe.

Utilizing for promoting efforts including email, points of arrival, social. We could computerize a ton of support crusades immediately and start covering victories. It was extremely simple to set up mechanized crusades that used to require a great deal of planning and information divisions in our old framework. Time to showcase enhanced radically to arrive pages and messages.

AI
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Great UI and Salesforce Integration, but the rest is severely lacking. "

What do you like best?

The UI is very intuitive and user friendly, and the Salesforce integration is probably the best out there.

What do you dislike?

This section far outweighs the above. To start you need to also have several other 3rd party products to create a full marketing suite. There is absolutely no way to create aesthetic landing pages inside of Pardot, you'll need to bring in another technology to create those. With the email templates there is a slight improvement but it is still an ancient editor that will limit even the most creative marketer.

Recommendations to others considering the product:

If you want a marketing automation platform where you can do all in one, such as the creation of landing pages, email marketing campaigns, and more I'd stay away. If you want a platform to successfully

What problems are you solving with the product? What benefits have you realized?

We upload via Pardot, use the form hadlers to integrate with the forms we create on our landing pages (because as mentioned above, the Pardot landing pages themselves are severely limited).

A
Un-attributed
Validated Reviewer
Verified Current User
Review Source

"Pardot Needs to Rise to the Level of Salesforce"

What do you like best?

I like that it's written into the Salesforce contract which makes it easy to be sold to exec managers for approval.

What do you dislike?

I dislike that it's written into the contract because it's an unfair advantage to other platforms that should be considered. The platform itself doesn't live up to the Salesforce name - it's not flexible - it doesn't allow for great segmentation and it doesn't allow for great nurturing with flexible features that we're used to seeing from a platform like Marketo or Eloqua. It needs to rise up to that level.

Recommendations to others considering the product:

Make the product more flexible and allow marketers to drag and drop similar to marketo - for easy of use in building nurture programs. have everything sit in one view vs. having to build lists in one view and then set up emails in another.

What problems are you solving with the product? What benefits have you realized?

We are capturing data on folks interested in our services and are able to help score them and prioritize them for sales. This is standard protocol for B2B companies.

Sameer A.
Validated Reviewer
Verified Current User
Review Source