Nanigans Reviews & Product Details

Nanigans Overview

What is Nanigans?

Nanigans empowers in-house marketing teams to profitably grow revenue through cross-channel advertising. More than $600M in annualized ad spend is managed through Nanigans software by marketers worldwide who rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Offered as Software-as-a-Service, Nanigans features cross-channel programmatic media buying, incremental revenue optimization, and real-time business intelligence across today’s most valuable digital channels. The company is headquartered in Boston with offices in New York, San Francisco, London, and Singapore.

Nanigans Details
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Product Description

Nanigans' mission is to arm marketing teams with the best software to manage their digital advertising in-house.

Seller Details
Seller
Nanigans
Company Website
Year Founded
2010
HQ Location
Boston, MA
Twitter
@Nanigans
4,490 Twitter followers
LinkedIn® Page
www.linkedin.com
45 employees on LinkedIn®
Ryan K.
RK
Overview Provided by:
Ryan Kelly
Vice President of Marketing at Nanigans
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Nanigans Screenshots

Nanigans Demo - Easily Iterate on Current Ads to Create New Ones
Nanigans Demo - Reporting with Full Transparency
Nanigans Demo - Real Time Reporting
Nanigans Demo - Team Collaboration
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Nanigans Reviews

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GC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

We highly recommend to try the possibilities to adapt your media to the social networks. The options are wide, we used the keyword function and we can confirm the conversation it's quite better now. Review collected by and hosted on G2.com.

What do you dislike?

Too many options and possibilities to adapt the media - not a good translation and automatically posting possibility. Often the connection is weak and we need to restart again - no savings, so we have lost the project. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I recommend to try first a example testing object if the keywords are right, otherwise you have to set the settings in the main dashboard to get the right keywords automatically. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Posting articles on our social media accounts, automatically keyword finding - user experience control and check of the range by gender, age and country. Review collected by and hosted on G2.com.

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octavio rafael a.
OA
Trabajador social
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Vista de la "tabla dinámica" muy potente, que permite profundizar en la cuenta para obtener información. Posiblemente el mejor en el mercado para esto. muy confiable y determinado

Robusto y confiable. Review collected by and hosted on G2.com.

What do you dislike?

Lento para implementar versiones beta y nuevas características en comparación con algunos de sus competidores, La integración de Twitter no es tan fuerte como la de Facebook e Instagram, No hay tantos canales de marketing integrados como algunos de sus competidores,Su propia ofer ta algorítmica fue un gran punto de venta anterior, pero esto ahora no es necesario con las actualizaciones recientes de Faceboo, Caro Review collected by and hosted on G2.com.

Recommendations to others considering the product:

traten de hacer la un poco a fuerte y qu tenga compatibilidad con facebook e otras apps Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

obtengo informacion muy viable para la toma de decisiones en cietos aspectos de mi empresa lo cual me des estresa un poco ya que obtengo ayuda de ella. es sencilla de usa, simple pero va al punto en todo momento. la recomendariria para aquellas personas que no esten seguros de ciertas informaciones que les proporcionen Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The Nanigans technology is unlike any other FMP that I've worked with. The best feature is being able to go beyond the traditional structure within Facebook of Campaign, Ad Set and Ads; with Nanigans, we can also utilize Strategy Groups and Budget Pools. Review collected by and hosted on G2.com.

What do you dislike?

Nanigans is great if you do all of your reporting and audience creation within the platform but trying to pull reporting directly from Facebook is a pain because naming conventions don't quite match up. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

My agency used to use Nanigans and it was great but they have since stopped working directly with agencies and gone directly to clients instead. We are currently able to work on this platform because of their existing contract with our client. I've worked on other FMPs but I feel Nanigans technology is far superior in their bidding algorithm and the customer support is fantastic. Our rep is in constant communication with both my team as well as the client and is quick to jump in on any questions either of us might have. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Nanigans helped us to scale our client's business and be smarter with our overall strategy and budget allocation. Nanigans also has superior bidding technology over what Power Editor offers. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Being able to optimize campaigns with huge ad budgets is a pro. Review collected by and hosted on G2.com.

What do you dislike?

Building out the campaigns in the software is complicated. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

When advertising on social platforms like Facebook and Instagram, optimization is key to make sure ad spend is being utilized efficiently. Nanigans can provide that. Review collected by and hosted on G2.com.

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Joey Anthony H.
JH
Sr Digital Media Manager, EMEA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I learned Nanigans while I was managing search for US & LatAM. It was a powerful complex tool but once you learn it it's very useful. Review collected by and hosted on G2.com.

What do you dislike?

How complex it is at first glance and first use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reporting and tagging implementation. Review collected by and hosted on G2.com.

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Taylor G.
TG
Digital Marketing Manager, Display
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Way less painful than using Facebook's native management tools. Allows quick and easy ad generation without a lot of the technical headaches when dealing with the FB platform. Review collected by and hosted on G2.com.

What do you dislike?

Not sure I would turn over most of my inventory to this algorithm because Facebook is already pretty tricky. Specifically for the Direct Response advertisers out there, you will probably like the Nanigans platform better than Power Editor or FB Ads Manager, but I'm not sure it will make you more money.

Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Nanigans is a great product. I would definitely use it if it had a few more "manual" options for Direct Response advertisers that don't want to let go of all control. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Probably better suited to a branding agency than a Direct Response user.

This helped my buyers upload and edit ads very quickly. Supposedly, the "Best" feature of Nanigans is arguably to help your best ads run as much as possible. But what Nanigans thinks is a good ad is not always a good ad by my own metrics, so we ended up trying to fight the algorithm more than anything else. Review collected by and hosted on G2.com.

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Benny M.
BM
Social Advertising Specialist
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

actionable reports. I've never seen the transition between reporting and setting out actions to well executed as in Nanigans AdEngine. Slice. dice and filter through your reports and immediately execute steps to stop nonperforming ads or strategies and enhance overperforming ads Review collected by and hosted on G2.com.

What do you dislike?

As everything in AdTech; The development cycle of new products could be faster Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

AdEngine really helps to bring scale and volume to the workflow. Review collected by and hosted on G2.com.

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Nanigans Comparisons

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Nanigans User Ratings

5.8
Ease of Use
Social Media Advertising Average: 8.7
8.9
Quality of Support
Social Media Advertising Average: 8.8
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Nanigans Categories on G2

Social Media Advertising Software
Mobile Advertising Software

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