# Best Social Media Advertising Software *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Social media advertising software helps companies buy, manage, and place ads on social media platforms to reach large, targeted audiences, supporting both brand awareness and direct response initiatives through first-party platform access or third-party tools that offer streamlined workflows and multi-network scalability. ### Core Capabilities of Social Media Advertising Software To qualify for inclusion in the Social Media Advertising category, a product must: - Offer tools for uploading or creating social ads - Be able to buy and serve social ads on at least one social media site - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Social Media Advertising Software Marketing teams and ad agencies use social media advertising software to run targeted paid campaigns across social platforms. Common use cases include: - Launching audience-targeted campaigns on platforms such as Facebook, LinkedIn, and X (formerly Twitter) - Managing and optimizing ad creative, budgets, and bidding strategies across multiple social networks - Tracking campaign performance metrics such as reach, conversions, and return on ad spend (ROAS) ### How Social Media Advertising Software Differs from Other Tools Social media advertising functionality may be offered as a standalone best-of-breed product or bundled into a cross-channel advertising platform that also includes capabilities for [paid search advertising](https://www.g2.com/categories/paid-search-advertising), [display advertising](https://www.g2.com/categories/display-advertising), [mobile advertising](https://www.g2.com/categories/mobile-advertising), or [video advertising](https://www.g2.com/categories/video-advertising). First-party platforms, offered directly by social networks, are typically favored by SMBs, while third-party platforms provide better scalability and multi-network management for larger advertisers. ### Insights from G2 on Social Media Advertising Software Based on category trends on G2, audience targeting precision and cross-network campaign management stand out as standout features. These platforms deliver improvements in ad performance visibility and ROAS as primary drivers of adoption. ## Category Overview **Total Products under this Category:** 253 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 72,900+ Authentic Reviews - 253+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Social Media Advertising Software At A Glance - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Easiest to Use:** [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [Hootsuite](https://www.g2.com/products/hootsuite/reviews) ## Top-Rated Products (Ranked by G2 Score) ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 13,996 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.2/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** https://www.HubSpot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, MA - **Twitter:** @HubSpot (785,747 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (11,979 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small-Business, 41% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (2525 reviews) - Email Marketing (1111 reviews) - Features (1103 reviews) - Intuitive (1099 reviews) - Automation (1076 reviews) **Cons:** - Learning Curve (808 reviews) - Missing Features (786 reviews) - Limited Features (730 reviews) - Expensive (667 reviews) - High Pricing (527 reviews) ### 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite. **Average Rating:** 4.3/5.0 **Total Reviews:** 6,933 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** https://hootsuite.com/ - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite (6,175,579 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,696 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Social Media Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small-Business, 29% Mid-Market #### Pros & Cons **Pros:** - Post Scheduling (1585 reviews) - Ease of Use (1454 reviews) - Scheduling (1400 reviews) - Centralized Management (1085 reviews) - Scheduling Posts (1036 reviews) **Cons:** - Limited Features (483 reviews) - Missing Features (459 reviews) - Expensive (454 reviews) - High Pricing (434 reviews) - Posting Issues (370 reviews) ### 3. [SOCi](https://www.g2.com/products/soci/reviews) SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,916 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.5/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [SOCi](https://www.g2.com/sellers/soci) - **Company Website:** https://www.soci.ai/ - **Year Founded:** 2012 - **HQ Location:** San Diego, California - **LinkedIn® Page:** https://www.linkedin.com/company/soci-inc-/ (632 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 51% Small-Business, 29% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1212 reviews) - Post Scheduling (808 reviews) - Scheduling Posts (653 reviews) - Centralized Management (645 reviews) - Scheduling (633 reviews) **Cons:** - Missing Features (301 reviews) - Posting Issues (275 reviews) - Limited Features (237 reviews) - Learning Curve (205 reviews) - Improvement Needed (185 reviews) ### 4. [Constant Contact](https://www.g2.com/products/constant-contact/reviews) We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com **Average Rating:** 4.1/5.0 **Total Reviews:** 7,173 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.9/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Company Website:** https://www.constantcontact.com/home - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact (67,254 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Owner - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising - **Company Size:** 70% Small-Business, 23% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1059 reviews) - Easy Creation (495 reviews) - Email Marketing (490 reviews) - Simple (457 reviews) - Helpful (418 reviews) **Cons:** - Missing Features (286 reviews) - Limited Customization (255 reviews) - Limited Features (254 reviews) - Limited Templates (210 reviews) - Layout Issues (183 reviews) ### 5. [Vista Social](https://www.g2.com/products/vista-social/reviews) Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analytics, social inbox and listening, review management, link in bio, employee advocacy and much more. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,072 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.5/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.4/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) - **Company Website:** https://vistasocial.com - **Year Founded:** 2022 - **HQ Location:** New York, US - **Twitter:** @vistasocialapp (2,684 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/vistasocial/ (28 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Manager, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 72% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (562 reviews) - Social Media Management (455 reviews) - Features (369 reviews) - Post Scheduling (340 reviews) - Centralized Management (337 reviews) **Cons:** - Learning Curve (80 reviews) - Missing Features (69 reviews) - Social Media Limitations (67 reviews) - Improvement Needed (65 reviews) - Linking Issues (60 reviews) ### 6. [LocaliQ](https://www.g2.com/products/localiq/reviews) LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,034 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.9/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co) - **Company Website:** https://www.gannett.com/ - **Year Founded:** 1906 - **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,783 employees on LinkedIn®) - **Ownership:** NYSE: GCI **Reviewer Demographics:** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Customer Support (27 reviews) - Helpful (27 reviews) - Team Helpfulness (18 reviews) - Business Growth (16 reviews) - Ease of Use (15 reviews) **Cons:** - Expensive (7 reviews) - High Costs (6 reviews) - Limited Features (6 reviews) - Poor Customer Support (6 reviews) - Sales (6 reviews) ### 7. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,381 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.2/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,928,984 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (150,070 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Reviewer Demographics:** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small-Business, 26% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (30 reviews) - Audience Targeting (28 reviews) - Advertising Management (24 reviews) - Campaign Management (22 reviews) - Features (22 reviews) **Cons:** - Ad Issues (19 reviews) - Poor Customer Support (16 reviews) - Ad Management Issues (15 reviews) - Poor Interface Design (14 reviews) - Ad Restrictions (11 reviews) ### 8. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,178 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.7/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp) - **Company Website:** https://mailchimp.com - **Year Founded:** 2001 - **HQ Location:** Atlanta, GA - **Twitter:** @MailChimp (239,030 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,591 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 72% Small-Business, 20% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (250 reviews) - Email Marketing (199 reviews) - Email Management (131 reviews) - Features (125 reviews) - Easy Creation (119 reviews) **Cons:** - Expensive (81 reviews) - Limited Features (58 reviews) - Missing Features (55 reviews) - Learning Curve (46 reviews) - Limited Customization (40 reviews) ### 9. [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) wetracked.io is a specialized ad tracking solution designed to help Shopify & WooCommerce store owners accurately capture and report their sales data back to advertising platforms. This innovative tool addresses a critical issue faced by many online retailers: the loss of sales data due to ad blockers and changes in privacy policies, particularly from iOS updates. By ensuring that up to 100% of sales data is tracked and reported, wetracked.io enables users to optimize their ad campaigns effectively. The primary target audience for wetracked.io includes e-commerce businesses operating on the Shopify platform that rely heavily on digital advertising to drive sales. With the increasing complexity of online advertising and the challenges posed by data privacy measures, many merchants struggle to understand the true performance of their ads. wetracked.io provides a solution that not only enhances data accuracy but also empowers users to make informed decisions about their advertising strategies. This tool is particularly beneficial for those who have experienced declining return on ad spend (ROAS) and are seeking ways to improve their campaign performance. Key features of wetracked.io include its ability to connect seamlessly to Shopify & WooCommerce stores in just two minutes, utilizing first-party tracking to ensure that all sales data is captured accurately. The solution automatically pushes this data to major ad platforms, including Meta, TikTok, and Google Ads, allowing merchants to see which ads are generating revenue and which are not. This level of insight is crucial for optimizing ad spend and improving overall campaign effectiveness. Additionally, wetracked.io operates effectively even when ad blockers are in use, distinguishing it from many other tracking solutions that may falter under similar circumstances. One of the standout benefits of wetracked.io is its user-friendly setup process, which requires no coding or complex configurations. Merchants can begin tracking their sales data without the need for new dashboards, as the tool integrates directly with existing ad managers. This ease of use, combined with the potential for significant financial savings, averaging $3,428 per month by better performing ad algorithms, makes wetracked.io a valuable asset for Shopify & WooCommerce merchants looking to enhance their advertising performance. With a proven track record of increasing tracked sales by an average of 47% within 24 hours and boosting ROAS by up to 50% within the first week, wetracked.io stands out as a critical resource for e-commerce businesses aiming to maximize their advertising effectiveness. **Average Rating:** 4.9/5.0 **Total Reviews:** 338 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.5/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [wetracked.io](https://www.g2.com/sellers/wetracked-io) - **Company Website:** https://wetracked.io - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/wetracked-io/ (13 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Owner - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 93% Small-Business, 1% Mid-Market #### Pros & Cons **Pros:** - Customer Support (134 reviews) - Ease of Use (73 reviews) - Easy Setup (61 reviews) - Tracking Features (60 reviews) - Quick Response (49 reviews) **Cons:** - Expensive (29 reviews) - Dashboard Issues (8 reviews) - Poor Support (8 reviews) - Integration Issues (7 reviews) - Pricing Issues (7 reviews) ### 10. [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) LinkedIn Marketing Solutions is a comprehensive suite of advertising tools designed to help businesses effectively reach and engage a professional audience on the world's largest professional network. By leveraging LinkedIn's unique data and targeting capabilities, companies can generate leads, drive website traffic, and build brand awareness among a community of over 1 billion professionals worldwide. Key Features and Functionality: - Sponsored Content: Create media-rich ads that appear directly in the LinkedIn feed, allowing for seamless integration with users' professional content consumption. - Sponsored Messaging: Send personalized messages to your target audience through LinkedIn Messaging, facilitating direct and meaningful engagement. - Dynamic Ads: Utilize LinkedIn profile data to deliver personalized ads at scale, featuring elements like the recipient's company name or job title for increased relevance. - Text Ads: Develop self-service, pay-per-click desktop ads that can be created quickly, offering a cost-effective way to reach your audience. - Advanced Targeting: Reach the right professionals based on industry, seniority, job function, and more, ensuring your message resonates with the intended audience. - Analytics and Reporting: Measure the true impact of your LinkedIn ads with comprehensive analytics, allowing for optimization and improved return on investment. Primary Value and Solutions Provided: LinkedIn Marketing Solutions empowers businesses to connect with a highly qualified and engaged professional audience, making it particularly effective for B2B marketing efforts. By offering precise targeting options and a variety of ad formats, it enables companies to tailor their campaigns to specific objectives, whether it's lead generation, brand awareness, or driving website traffic. The platform's integration with LinkedIn's extensive professional data ensures that marketing efforts are directed toward the most relevant and valuable prospects, enhancing the efficiency and effectiveness of advertising campaigns. **Average Rating:** 4.0/5.0 **Total Reviews:** 255 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.4/10 (Category avg: 8.4/10) - **Campaign Optimization:** 7.1/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [LinkedIn](https://www.g2.com/sellers/linkedin) - **Year Founded:** 2003 - **HQ Location:** Sunnyvale, CA - **Twitter:** @LinkedIn (1,833,237 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1337/ (23,847 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 45% Small-Business, 39% Mid-Market #### Pros & Cons **Pros:** - LinkedIn Integration (5 reviews) - Ad Management (3 reviews) - Ease of Use (3 reviews) - Lead Generation (2 reviews) - Analytics (1 reviews) **Cons:** - Expensive (6 reviews) - High Subscription Cost (2 reviews) - Limited Features (2 reviews) - Not Intuitive (2 reviews) - Ad Management Issues (1 reviews) ### 11. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,107 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.3/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** https://www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign (13,223 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (857 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small-Business, 7% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (848 reviews) - Automation (787 reviews) - Automation Features (654 reviews) - Automations (621 reviews) - Features (574 reviews) **Cons:** - Learning Curve (419 reviews) - Expensive (403 reviews) - Missing Features (388 reviews) - Limited Features (294 reviews) - Not Intuitive (280 reviews) ### 12. [Semrush](https://www.g2.com/products/semrush/reviews) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,249 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.7/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Semrush](https://www.g2.com/sellers/semrush) - **Company Website:** https://www.semrush.com - **Year Founded:** 2008 - **HQ Location:** Boston, MA - **Twitter:** @semrush (309,632 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2821922/ (2,310 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 62% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Features (799 reviews) - Ease of Use (781 reviews) - Keyword Research (719 reviews) - Helpful (656 reviews) - SEO Optimization (650 reviews) **Cons:** - Expensive (540 reviews) - High Pricing (468 reviews) - High Costs (414 reviews) - Pricing Issues (358 reviews) - Learning Curve (304 reviews) ### 13. [Foreplay](https://www.g2.com/products/foreplay/reviews) Foreplay is an all-in-one creative workflow and intelligence platform built for modern marketing teams, agencies, and performance advertisers who want to create better ads, faster. It brings together ad inspiration, competitor research, creative analytics, and production workflows into a single system. Foreplay helps teams discover what’s working across the market. Its Discovery experience and Chrome extension allow users to explore, save, and organize real ads from platforms like Meta, TikTok, and LinkedIn. With access to tens of millions of live and historical ads, teams can research competitors, spot emerging creative trends, and build Swipe Files tailored to specific brands, audiences, or campaign goals. Foreplay goes beyond inspiration with continuous competitor monitoring. Spyder automatically tracks selected brands and surfaces new ads as they launch, giving marketers real-time visibility into competitive strategy shifts, creative testing patterns, and scaling signals, without manual checking of ad libraries. On the analytics side, Foreplay’s Lens product focuses specifically on creative performance, not media buying. Lens helps teams analyze which creative concepts, hooks, formats, and messages are driving results across accounts. Unlike traditional ad analytics tools, Foreplay is not priced on ad spend and is designed to support creative decision-making, testing strategy, and performance reviews. Foreplay also accelerates execution. Teams can turn saved ads and insights into structured creative briefs, storyboards, and shareable collections, ensuring alignment between strategists, media buyers, and creative teams. Collaboration features like folders, tags, links, and team workspaces make it easy to manage inspiration and insights across multiple clients or brands. Built for speed, clarity, and scale, Foreplay is trusted by leading e-commerce brands, b2b saas, lead gen, mobile apps and agencies worldwide. By unifying inspiration, intelligence, analytics, and creative workflows in one platform, Foreplay helps teams reduce creative fatigue, improve performance, and consistently ship better ads — faster. **Average Rating:** 4.8/5.0 **Total Reviews:** 121 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.4/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Foreplay](https://www.g2.com/sellers/foreplay) - **Company Website:** https://www.foreplay.co/ - **Year Founded:** 2021 - **HQ Location:** N/A - **Twitter:** @foreplay_co (2,546 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/foreplayco/ (13 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 93% Small-Business, 5% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (10 reviews) - Efficiency (5 reviews) - Time-saving (5 reviews) - Ad Management (3 reviews) - Advertising Management (3 reviews) **Cons:** - Expensive (7 reviews) - Missing Features (2 reviews) - Billing Issues (1 reviews) - Error Issues (1 reviews) - Limited Social Media Integration (1 reviews) ### 14. [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allows you to create hundreds of conversion-focused ad creatives, texts, and audiences in seconds, using its unique artificial intelligence models. This enables you to test more options and find more winning strategies. AdCreative.ai is the only generative AI specifically designed for advertisers, generating conversion-focused ad assets that truly deliver results. Create all the assets you need, such as creatives, texts, audiences, reports, and more, in one place! One of the newest features of AdCreative.ai, "Competitor Insights AI," is going absolutely viral! See the best-performing ads from your competitors, derive inspiration, and generate even better ads in seconds. Introducing our latest innovations: Product Photoshoot: Transform your product photos into professional shoots ready to be used. Ad Videos: Generate captivating ad videos at scale in minutes. Bring your brand to life and engage your audience like never before. Template Builder: Streamline your design process with our template builder, automating your workflow to save time and enhance creativity. Social Templates: Tap into the power of our community with social templates. Discover and use the top-performing ads crafted by our community builders. Getting started with AdCreative.ai is incredibly simple. Create your brand by uploading your logo and selecting your brand colors. Next, inform the AI about what you are selling and let it generate conversion-focused ad creatives, texts, and audiences in seconds. Visit: www.AdCreative.ai to learn more! **Average Rating:** 4.3/5.0 **Total Reviews:** 784 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.0/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [AdCreative.ai](https://www.g2.com/sellers/adcreative-ai) - **Company Website:** https://www.adcreative.ai/ - **Year Founded:** 2021 - **HQ Location:** Paris, FR - **Twitter:** @AdCreativeai (3,675 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adcreative-ai/ (298 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 91% Small-Business, 7% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (131 reviews) - Ad Management (80 reviews) - Creativity (72 reviews) - Easy Creation (72 reviews) - Time-saving (65 reviews) **Cons:** - Expensive (36 reviews) - Limited Creativity (25 reviews) - Limited Customization (23 reviews) - Limited Features (20 reviews) - Poor Customization (19 reviews) ### 15. [edrone](https://www.g2.com/products/edrone/reviews) edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers. **Average Rating:** 4.8/5.0 **Total Reviews:** 237 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.2/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [edrone](https://www.g2.com/sellers/edrone) - **Year Founded:** 2016 - **HQ Location:** Krakow, Małopolska - **Twitter:** @edrone_me (1,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5185135/ (229 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Owner - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 73% Small-Business, 26% Mid-Market #### Pros & Cons **Pros:** - Customer Support (20 reviews) - Ease of Use (19 reviews) - Helpful (14 reviews) - Intuitive (13 reviews) - Automation (10 reviews) **Cons:** - Learning Curve (6 reviews) - Learning Difficulty (5 reviews) - Missing Features (5 reviews) - Complex Setup (4 reviews) - Difficult Setup (4 reviews) ### 16. [Influ2](https://www.g2.com/products/influ2/reviews) People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. **Average Rating:** 4.6/5.0 **Total Reviews:** 155 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.0/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Influ2](https://www.g2.com/sellers/influ2) - **Company Website:** https://www.influ2.com/ - **Year Founded:** 2017 - **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA - **Twitter:** @influ2_on (386 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18119989/ (135 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 64% Mid-Market, 18% Enterprise #### Pros & Cons **Pros:** - Customer Support (23 reviews) - Targeting (22 reviews) - Audience Targeting (19 reviews) - Ease of Use (19 reviews) - Engagement (16 reviews) **Cons:** - Ad Issues (6 reviews) - Limited Reporting (4 reviews) - Ad Management Issues (3 reviews) - Complex Setup (3 reviews) - Ad Management (2 reviews) ### 17. [AdAmigo.ai](https://www.g2.com/products/adamigo-ai/reviews) Imagine hiring a professional media buyer to manage your Meta ads, but in AI-agent form… AdAmigo is the world’s first AI agent for Meta advertising. You set the goal—more purchases, lower CPL, higher ROAS—and the agent Audits your ad-account data, website performance and existing creatives Reverse-engineers top-performing competitor ads Generates a ranked list of daily action items to improve results with new ads, campaigns, audiences, budgets and other optimisations You choose: approve each suggestion with one click, or allow AdAmigo to implement autonomously for hands-free optimisation. --------------------------------- WHY BRANDS AND AGENCIES CHOOSE ADAMIGO OVER LEGACY TOOLS - Interface – natural-language chat; no dashboards to learn - Full Meta-ads automation – one-click “AI Actions” derived from proven best practices and your ad-account data - Data privacy – full GDPR compliance; the model never trains on your data, and you can delete everything instantly - Performance impact – AdAmigo is in your ad account every day, runs unbelievably deep analytics on your and your competitors’ ad performance, and has the power to optimise everything from new ads to building and managing your audience strategy to achieve the best possible results. Think of hiring a media buyer, but in AI-agent form. --------------------------------- CORE CAPABILITIES - Chat-driven control: type “raise budget 20 percent on all winners” and it’s done. - Bulk builder: spin up hundreds of campaigns, audiences and new ads with a simple text prompt. - One-click AI Actions: inject optimisations that lift ROAS or cut CPL. - Autopilot testing: push creatives from Google Drive, auto-generate variants and let AdAmigo promote winners. - Instant insights: ask “Which audience delivered the lowest CPA in the last 30 days?” and get the answer plus suggested next steps. - Granular safeguards: hard budget caps, exact performance goals and targeting restrictions. - Enterprise-grade security: GDPR-compliant with single-click data wipe and disconnect. --------------------------------- RESULTS USERS SEE - Agencies handle 3–5× more clients without new hires. - Brands record an average 28 percent ROAS lift in the first month. --------------------------------- BEST FOR - Performance agencies juggling dozens of ad accounts. - In-house growth teams that want pro-level control without complexity. - Business owners who want to oversee Meta ads themselves with an AI sidekick. **Average Rating:** 4.9/5.0 **Total Reviews:** 59 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.7/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [AdAmigo.ai](https://www.g2.com/sellers/adamigo-ai) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/adamigoai/ (4 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 51% Small-Business, 47% Mid-Market #### Pros & Cons **Pros:** - AI Technology (31 reviews) - Ad Management (23 reviews) - Automation (20 reviews) - Efficiency (20 reviews) - Time-saving (13 reviews) **Cons:** - Dashboard Issues (8 reviews) - Integration Issues (7 reviews) - Export Issues (6 reviews) - Missing Features (5 reviews) - Unclear Communication (3 reviews) ### 18. [Pencil](https://www.g2.com/products/pencil-pencil/reviews) Pencil is the enterprise agentic marketing OS. It is the only platform covering the full marketing workflow, from brief to results, with AI agents at every step. Built for enterprise marketing teams, Pencil replaces fragmented tool stacks with a single operating system where every step lives in one place: insights, briefing, planning, creation, adaptation, approval, deployment, activation, analysis, optimisation, and reporting. AI agents handle the repetitive production work while humans stay on strategy, creative direction, and sign-off. Pencil takes an Open Garden approach to AI models, integrating OpenAI, Google, Adobe Firefly, Bria, Runway, and others, so teams always get the best output regardless of which model produces it. Brand guardrails ensure every generation stays on-brand, on-message, and compliant, no matter the model or market. The platform includes purpose-built agents for image generation, video generation, beauty shots, ad improvement, consumer insights, audience personas, campaign ideation, brand strategy, media planning, and more. Every deliverable is tracked from brief to results with full cost-per-asset and creative performance visibility, giving both CMOs and CFOs a single source of truth. Pencil has been running AI in enterprise marketing production since 2018. It is part of The Brandtech Group, the world's largest independent marketing technology group. Named Most Innovative Company 2024 by Fast Company and recognised as a Gartner Cool Vendor 2025, Pencil is trusted by 1,000+ enterprise brands including Diageo, Unilever, Indeed, Salomon, and L'Oréal, with 88,000+ users and over 10 million generations to date. Enterprise-grade security including SOC2 compliance and IP indemnity comes standard. **Average Rating:** 4.8/5.0 **Total Reviews:** 14 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.6/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Pencil](https://www.g2.com/sellers/pencil) - **Year Founded:** 2018 - **HQ Location:** London - **LinkedIn® Page:** https://www.linkedin.com/company/trypencil/ (216 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 79% Small-Business, 21% Mid-Market #### Pros & Cons **Pros:** - AI Technology (1 reviews) ### 19. [PlayPlay](https://www.g2.com/products/playplay/reviews) PlayPlay is the video platform built for business. Everything at PlayPlay is designed, developed and supported to give teams the power to create impactful, branded videos in no time, without requiring any editing skills. What you will get with PlayPlay: - Effortless Video Creation: An intuitive platform designed to help anyone find ideas and turn them into videos that drive results in no time. - AI That Gets You: Purposeful AI designed to support every step of your creation workflow — never a gimmick. - Autonomy for Teams, Alignment for the Brand: give teams creative freedom while keeping every video on-brand. - Premium Guidance, Human Support – Strategic expertise and real people to help you make the most of every video. Trusted by over 3,000 companies for product launches, executive announcements, employee updates, and more. **Average Rating:** 4.7/5.0 **Total Reviews:** 309 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.3/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [PlayPlay](https://www.g2.com/sellers/playplay) - **Company Website:** https://www.playplay.video - **Year Founded:** 2017 - **HQ Location:** Paris, FR - **Twitter:** @PlayPlayVideo (1,046 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/playplay (212 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Chargée de communication, Community Manager - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 48% Enterprise, 33% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (33 reviews) - Video Creation (19 reviews) - Video Quality (15 reviews) - Easy Creation (14 reviews) - Templates (14 reviews) **Cons:** - Limited Customization (11 reviews) - Limited Features (9 reviews) - Editing Difficulties (7 reviews) - Feature Limitations (6 reviews) - Learning Curve (5 reviews) ### 20. [Madgicx](https://www.g2.com/products/madgicx/reviews) Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and advertising management software category, specifically targeting performance-driven marketers, ecommerce brands, and agencies that primarily advertise on Facebook and Instagram. With Madgicx, users can effectively structure their campaigns, manage budgets, analyze creative performance, and generate valuable insights to optimize their Meta advertising efforts. The platform is particularly beneficial for scenarios such as ecommerce customer acquisition, remarketing, and multi-account agency management, where continuous testing, measurement, and creative iteration are essential. By providing a comprehensive suite of tools, Madgicx enables marketers to streamline their advertising processes and enhance their overall campaign effectiveness. The platform’s capabilities are centered around automated media buying, creative analysis, reporting, and tracking for Meta ads, making it a versatile solution for various advertising needs. Madgicx connects seamlessly to ad accounts and leverages predictive and generative AI to identify optimization opportunities, suggest actionable changes, and support creative production workflows without replacing the existing Meta Ads Manager. This integration allows teams to monitor campaign performance at scale, standardize account structures, and implement rules-based or AI-guided adjustments to bidding, budgets, and targeting. Additionally, agencies benefit from Madgicx’s reporting and white-label capabilities, which facilitate the creation of consistent dashboards and client-facing views derived from multiple ad accounts. Key features of Madgicx include AI media-buyer recommendations that audit Meta ad accounts and highlight actions such as scaling, pausing, or testing campaigns and audiences. The platform also offers creative intelligence tools that score ads, cluster creatives, and reveal performance patterns across images, videos, and copy variations. Furthermore, users can access reporting dashboards that encompass campaign management metrics, cross-channel views, and customizable panels tailored for both agencies and in-house teams. Automation and rules engines enable efficient budget management, bid adjustments, and campaign scheduling across multiple accounts, while tracking features provide cloud-based conversions API setup and support for more accurate Meta event measurement. By centralizing these functionalities, Madgicx serves as an operational layer on top of Meta advertising, enhancing the experience for practitioners who already run Meta campaigns and seek greater structure and decision support. This comprehensive approach not only simplifies the advertising process but also empowers users to make data-driven decisions that drive campaign success. **Average Rating:** 4.6/5.0 **Total Reviews:** 216 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.8/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Madgicx](https://www.g2.com/sellers/madgicx) - **Company Website:** https://www.madgicx.com - **Year Founded:** 2018 - **HQ Location:** Tel Aviv, Tel Aviv District - **Twitter:** @madgicx (1,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18942953/ (47 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 78% Small-Business, 17% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (40 reviews) - Efficiency (35 reviews) - Automation (32 reviews) - Ad Management (30 reviews) - Time-saving (27 reviews) **Cons:** - Learning Curve (27 reviews) - Learning Difficulty (19 reviews) - Steep Learning Curve (19 reviews) - Complexity (17 reviews) - Expensive (16 reviews) ### 21. [Cloud Campaign](https://www.g2.com/products/cloud-campaign/reviews) Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform. **Average Rating:** 4.9/5.0 **Total Reviews:** 160 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.3/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Cloud Campaign](https://www.g2.com/sellers/cloud-campaign) - **Company Website:** https://cloudcampaign.com - **Year Founded:** 2017 - **HQ Location:** Boulder, Colorado - **Twitter:** @_cloudcampaign (412 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18064664/ (43 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Real Estate - **Company Size:** 89% Small-Business, 10% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (23 reviews) - Centralized Management (14 reviews) - Time-saving (14 reviews) - Customer Service (12 reviews) - Helpful (12 reviews) **Cons:** - Posting Issues (5 reviews) - Linking Issues (4 reviews) - Error Issues (3 reviews) - Software Glitches (3 reviews) - Image Issues (2 reviews) ### 22. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.4/10) - **Campaign Optimization:** 7.3/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,833 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,126 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Assistant Media Planner, Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Enterprise, 38% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (134 reviews) - Campaign Management (43 reviews) - Efficiency (42 reviews) - Navigation Ease (42 reviews) - User Interface (40 reviews) **Cons:** - Slow Performance (54 reviews) - Error Issues (44 reviews) - Technical Issues (44 reviews) - Functionality Limitations (33 reviews) - Software Bugs (32 reviews) ### 23. [Bïrch (ex. Revealbot)](https://www.g2.com/products/birch-ex-revealbot/reviews) Bïrch helps to simplify the automation of your ad campaigns running on the most popular platforms: Meta, Google, Snapchat, and TikTok. With Bïrch, you can optimize and scale ad campaigns by creating automation rules, launch dozens of ad variations, boost your best-performing posts, reveal top-performing creatives and audiences, generate lookalike audiences based on top-performing ads, and build & schedule reports for both your team and clients. **Average Rating:** 4.6/5.0 **Total Reviews:** 19 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.5/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [ Bïrch](https://www.g2.com/sellers/birch-a2800589-afdd-4aad-9e1a-8261a20ff763) - **Year Founded:** 2016 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/10360595 (35 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 79% Small-Business, 21% Mid-Market #### Pros & Cons **Pros:** - Time-saving (2 reviews) - Automation (1 reviews) - Centralized Management (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) **Cons:** - Expensive (1 reviews) ### 24. [Connect](https://www.g2.com/products/bridge-connect/reviews) CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 27 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.9/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995) - **Company Website:** https://thebridgecorp.com - **Year Founded:** 2010 - **HQ Location:** Paramus, US - **LinkedIn® Page:** https://www.linkedin.com/company/the-bridge-corporation (190 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 52% Small-Business, 22% Enterprise #### Pros & Cons **Pros:** - Ease of Use (12 reviews) - Audience Targeting (11 reviews) - Campaign Management (10 reviews) - Customer Support (10 reviews) - Easy Setup (9 reviews) **Cons:** - Lack of Clarity (4 reviews) - Poor Reporting (4 reviews) - Reporting Issues (4 reviews) - Audience Management (3 reviews) - Audience Targeting (3 reviews) ### 25. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/ **Average Rating:** 4.5/5.0 **Total Reviews:** 2,414 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.4/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Brevo](https://www.g2.com/sellers/brevo) - **Company Website:** https://www.brevo.com/ - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @brevo_official (16,035 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (863 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 84% Small-Business, 12% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (314 reviews) - Features (190 reviews) - Email Marketing (171 reviews) - Easy Setup (168 reviews) - Simple (158 reviews) **Cons:** - Missing Features (107 reviews) - Limited Features (80 reviews) - Limited Customization (71 reviews) - Learning Curve (67 reviews) - Expensive (55 reviews) ## Parent Category [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## Related Categories - [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## Buyer Guide ### What You Should Know About Social Media Advertising Software ### What is Social Media Advertising Software? Social media has transformed lives, opinions, and industries of all styles and sizes. Whether it’s a small online boutique or a booming business, there is incredible potential in adding social media advertising to a company’s plethora of marketing tools. When considering the addition of social media advertising software, buyers must think about the impact on digital strategy. This will open a business to a more diverse audience, increase trust, or reignite interest in products all from within the team.  Paid social tools were created to simplify messaging and attract customers. They can be enabled across blogs and many social media networks. There are some classic digital marketing tools, such as Facebook Ads, but social media advertising software opens up much more functionality and optimization.  Social media advertising platforms help manage marketing initiatives easily instead of spending extra time and resources on [social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies). Depending on the objectives, these tools can help plan or modify posts across multiple channels, help design eye-catching content, or integrate with certain types of [design software](https://www.g2.com/categories/design) to better share said content. Social media promotion software also helps businesses obtain analytical insights or improve CRM, optimize ad spend, and automate email marketing. There are plenty of options that help measure important KPIs and meet internal and external stakeholder’s goals. Much like social media itself, paid social tools are constantly evolving to better serve the needs of the business.  ### **What are the Common Features of Social Media Advertising Software?** When searching for the right software, buyers must consider their specific business goals. Below are the essential capabilities that will best complement social media ad strategy:  **Paid ad (social ad):** Placing ads in front of the right audience can make or break a digital strategy. These tools are primarily management tools that help place consumer-driven messaging, attractive templates, and promotion-centered ads across social networks. These ads are meant to be seen by potential customers, creators, and influencers. Paid social ads can be scheduled in batches or as one-offs and planned around events, releases, or seasonal campaigns.  Pricing will come into play per the demographic, location, and a few other factors, so users must measure the cost of the total ad campaign placements against the budget. Certain products are a better business choice than others and making these comparisons keeps stakeholder goals top of mind. **Built-in design tools:** When designing paid ad pieces, users can take advantage of the built-in tools. Most social media advertising software, if not all, have the option to upload a design; users must keep sizing and text placement in mind when choosing the creative. When deciding between static and video content, the latter is recommended since video content is known to garner more reach and impressions. Depending on the audience and user persona, the user may consider if a banner ad will convert better than a product shot in a 10-second promoted post.  **Audience targeting and retargeting:** To manage costs, it is imperative that an ad is seen by the desired customer. This makes social media targeting and retargeting features critical to finding the right audience. Creating a dynamic ad that’s focused on a specific consumer increases campaign success. These ads can be distributed across platforms to users that would be most interested in the product.  Targeting is a technique that uses demographic details, browser leads, and other factors to identify the perfect customer. On the contrary, retargeting means that the focus of a campaign is reigniting interest in people who have recently visited a site, searched for a product, or have had similar interactions. Since this is a more definitive approach to former users or customers, [retargeting software](https://www.g2.com/categories/retargeting) may be the best solution. Regardless of what method is chosen, both can ensure that success is front of mind while the customer is making their decision.  **Analytics:** Once the decision of which ad to post and where is made, the next step is deciding how to measure the results once the campaign is live. Ideally, the main metrics to watch is who is viewing the content and what actions they’re taking from it. Using analytics—usually a dashboard-like feature—helps marketers understand how content performs and confirms if the goal of the campaign has been achieved.  This data helps understand more about the target audience and what they react to. Measuring their reactions parallel to the campaign goals drives future strategy and direction. If a specific reporting function isn’t available in the product chosen, there is additional [social media analytics software](https://www.g2.com/categories/social-media-analytics) that can analyze a variety of different metrics.  ### What are the Benefits of Social Media Advertising Software? **Boosts brand reputation:** Social media usage has become so integrated into the consumer experience that it’s often the first place people go when vetting a brand. Paid social advertising can be used to legitimize brand presence in the marketplace, form a more trusted reputation, and offer a customized approach to the unique user.  **Offers versatility:** Due to the versatility of social media advertising, it becomes the perfect option for organizations of any size, regardless of industry. With content marketing, businesses can showcase the brand voice and value proposition through creative and clear methods, in addition to a variety of campaign strategies. For example, the goal can be a one-off campaign to showcase a new product or a streamlined approach of long-term targeted posts.  **Provides insights:** Paid social tools can not only implement ad campaigns but also offer insights based on the results. **Increases internal communication:** Once the target audience, goals, and strategy is defined, results can be achieved without the help of any agency. Running these campaigns in-house contributes to better internal communication surrounding execution and consistency that comes with team alignment. Knowing which directives to focus on and where the strengths and weaknesses lie makes for a better campaign. If there are reservations about an in-house approach, buyers may try consulting [marketing strategy agencies](https://www.g2.com/categories/marketing-strategy).  ### Who Uses Social Media Advertising Software? Social media advertising is used across small and large businesses, regardless of skill level or experience, these tools have options available for all types of users.  **Social media managers:** In most established or even emerging businesses there is usually a role dedicated to the business’s social media presence. Social media managers use this type of software to curate content or social media posts, thus forming customer relationships. Regardless of department size or skill level, some tools can be managed by one person at a time or entire teams. These tools can help with time management, campaign execution, and deliverable creation.  **Growth marketing specialists:** Growth marketing specialists are dedicated to getting new users to a website or social page and converting them to customers. They specialize in the acquisition and understanding of key demographics of an audience. They use paid social advertising tools for implementation, measuring results, and creating specific strategies to best reach the dictated key performance indicators (KPIs). They read the data and understand where to tweak campaigns across platforms to reach as many new customers as possible.  **Startup, small, and established business owners or managers:** Most startups or emerging businesses, can not afford agencies or six-figure budgets to help with their marketing needs. Such business owners use social media advertising tools as most are free to use and have intuitive resources for small businesses.  ### What are the Alternatives to Social Media Advertising Software? Some alternatives to social media advertising software remove the responsibility of social media management from in-house to specialized agencies and others focus more on tracking insights. Deciding which is right for specific business needs will be determined by goals, budget, and capacity.  [Social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies) **:** These services help businesses focus on the promotion of their brand or product on social media platforms. SMM companies are often used when businesses have an engaged audience online but are unable to produce converting content. SMM companies provide a variety of social media solutions like boosting presence, account management, and content creation. If the focus is less advertising and more engagement-based tools, these are a great choice.  [Social media monitoring software](https://www.g2.com/categories/social-media-monitoring) **:** If a business wants to focus on understanding its audience, then social media monitoring software could be a great alternative. To better understand a strong base of users or the landscape of a market, using a social media monitoring tool (also called social listening) is the best bet. These products are used to track competitors, identify trending topics, and understand consumer sentiment. Social media monitoring software is great for brands with clear and ongoing marketing strategies and who are looking for a deeper understanding of the present to better plan for the future.  [Social media analytics software](https://www.g2.com/categories/social-media-analytics): Some teams find that they need no assistance with social media account management, but may need help to gather and interpret the data. All social media platforms have some type of analytics to help gather information on user's tendencies and practices. Social media analytics software helps grow businesses by focusing on the success of paid social campaigns. They measure metrics around brand awareness, engagement, and other data points to improve future success and customer experience down the line.  ### Challenges with Social Media Advertising Software While paid social tools come with many benefits, there are also some challenges. These types of software are complex when it comes to learning how much time to dedicate to it, how much use a tool like this will get, and what kind of results the team is hoping to achieve by integrating these products into a daily routine. When considering including social media advertising solutions, buyers must be sure to weigh in some of these potential challenges. **Reporting and customization** : Most of these products can report on how the campaign or one-off posts performed. Although, there can often be a disconnect when digesting it to direct strategy. The reporting feature will not provide solutions to problems and will only offer insights into what was done well and what needs improvement. **A lot of information all at once:** Social media promotion software provides information on traffic, content, analytics, and so on. First-time users may find it difficult to read and interpret this data or use this type of platform. The number of reports, upload criteria, clicks, etc., can be overwhelming at first. Tooltips, onboarding, and customer support for the product can help users understand how best to use this product.  **Price vs. value:** Normally these products will come with a basic package that will offer bare minimum tools for free. This is a simple and cost-effective solution. But oftentimes, a team will need to go beyond the basic package to achieve the results they’re looking for. It is important to evaluate exact needs before investing in these tools. Is it just SEO or hashtag competitor analysis, or an entirely comprehensive suite of tools? Once exact needs are decided along with budget and stakeholders’ approval is taken, social media advertising platforms will make a great addition to any marketers’ toolbox.   ### How to Buy Social Media Advertising Software #### Requirements Gathering (RFI/RFP) for Social Media Advertising Software Requirements should include offering the ability to upload and create social ads, being able to buy and launch campaigns on at least one social media platform, provide clear and effective workflows to manage trafficking ads, and be able to track key success metrics such as reach and conversion.  #### Compare Social Media Advertising Software Products **Create a long list** Buyers must start from the very beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the features that would be essential (such as, automation, real-time analytics, or content creation) and remove any products that don’t include those features. If there’s one specific thing from a product that others don’t have—but isn’t critical to the business goals—buyers can consider leaving that product behind to find one that checks all the boxes. It is recommended to check if these tools can integrate with other [social media marketing software](https://www.g2.com/categories/social-media-marketing) and [digital advertising platforms](https://www.g2.com/categories/digital-advertising) to ensure a full-circle approach to advertising a brand online.  **Create a short list** Once a main selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and make sure that these shortlist products meet all requirements important to the key business objectives. Once the options have been narrowed down, businesses should take into account reviews and objective third-party analysis. Potential mobile marketing campaign needs must be met too, and buyers should ensure that the product of choice will work across iOS and Android. This will help better identify an all-encompassing product. After this, there should be about two to three options that are under consideration for purchase.  **Conduct demos** For this type of software, there will be an option to take part in a free trial (usually ranging from a week to a month of use) that will help make the decision. Often after the trial period, vendors will include a tiered pricing plan that best suits the needs and size of a business.   Some options will even have a pop-up that encourages a prospective buyer to discuss a plan to purchase with a member of their sales team. This could lead to a demo where the sales team will walk through the product, but buyers must keep in mind that most social advertising software will either have an account manager or an internal onboarding team that will help answer questions too.  #### Selection of Social Media Advertising Software **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders (immediate manager or department head) must be included in this purchase. They will be the ones directing the strategy, and in order to collaborate effectively they will need to have visibility over cost and implementation. Smaller teams (startups or new businesses) must evaluate why they need the software and how it will help them achieve their business goals.  **Negotiation** Most of these products won’t require negotiation but that doesn’t mean buyers should compromise on features, add-ons, services. If there is a specific feature that might cost extra but will garner better results, buyers should consider it. It is also important to look for any opportunities to get discounts or contract riders that would benefit the contract length. Before making the final decision, buyers must go over the details with the team to ensure a confident purchase of any specific social media advertising software.  **Final decision** This decision to purchase should be made with team goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical. It should be based on the digital advertising needs of the business.  ### Social Media Advertising Software Trends **Transparency** Paid social advertising should be reflective of not only the brand but also the company behind it. Users must leverage a social media advertising platform to showcase exactly what the business does in order to further prove trust to the customer. Misleading them or overpromising capabilities is the fastest way to lose customers. It is important to evaluate what the business stands for, what makes it different in this industry, and why should a customer go with this specific product instead of the other one. **Customer-first content** Knowing the specific target audience determines the type of content that’s going to be created and promoted with social media advertising. With customer-first content, there is a higher chance of conversion and retention. Engaging content makes the customer feel that they’re being seen. This builds trust between the two parties and eventually leads to loyalty. A way to create customer-first content is by knowing what type of content the target demographic will respond to. Short-form content and entertaining videos would work for generation-z clientele. For generation-x and above, static and clickable ads work best. No matter the industry, there are proven methods of acquisition that will be successful.  **Diversifying platforms** Businesses should use diverse social media platforms to reach a wider range of demographics. Businesses should take stock of where their target market is online in order to make an educated buyer-focused choice. Social media advertising is still a relatively new playing field and there’s no one right or wrong way to be successful with it. But knowing where the ideal customers are and how to reach them is a step in the right direction.