Top Free Social Media Advertising Software

Check out our list of free Social Media Advertising Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Social Media Advertising Software to ensure you get the right product.

(4,393)4.4 out of 5
Entry Level Price:$0

Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com

CM
MailChimp's new All-in-One marketing Platform is easy and well supported. The on-line support is current and clear. They also make available a... Read review
Ivan L.
IL
Support; deliverability; free version (still) gives quite some possibilities for small companies to get started with email marketing, the fact it... Read review
(6,397)4.4 out of 5
Optimized for quick response
Entry Level Price:$0

HubSpot is a leading growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful in

Joan L.
JL
The biggest benefit of HubSpot by far is having all your marketing tools in one place, making it easier to manage your assets and contact... Read review
Paula Cecilia P.
PP
There's always information for any doubts you might have in the road, it is also constantly getting improvements and enhancements thought for the... Read review
(6,498)4.6 out of 5
Optimized for quick response
Entry Level Price:$9 Per Month - Paid Yearly

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

SW
Active Campaign makes automation easy for someone like me who can get intimidated by email marketing. It doesn’t matter where you are in your... Read review
UE
My favorite part about Active Campaign is their Customer Support. Featuring a robust hub of resource articles, you are almost always bound to find... Read review
(256)4.1 out of 5
Optimized for quick response

Scope is the leading Closed Ecosystems Platform (CEP) for marketers to gather intelligence and drive business outcomes. The world's leading brands trust Scope to surface insights about their most valuable consumers and activate them across screens. With more than $2 billion in annualized advertising spend running through the platform, Scope bridges linear television, streaming video, digital commerce, and social media. Scope is part of the Mediaocean product portfolio. Visit https://www.4cinsigh

Theresa D.
TD
4C technology has allowed us to reach users while they are viewing specific television shows without having a budget to include television... Read review
UM
4C allows me to streamline buying on Facebook, Twitter and Snapchat with a UI resembling the more built out Facebook interface. Makes audience... Read review
(447)3.9 out of 5
Entry Level Price:$0

The AdRoll e-commerce marketing platform empowers D2C brands to deliver the consistent, personalized, cross-channel experiences vital to lasting customer relationships. Our machine learning engine makes a trillion decisions a day, so you can focus on strategic, creative work and grow faster, using the resources you have today. Our platform combines your customer data and ours from every point, giving you the entire bird’s-eye view of each customer’s habits, with continuous measurement and attrib

Leto E.
LE
I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we... Read review
AN
I work for a nonprofit and am the only marketing person, Adroll has helped us tremendously with our retargeting and look alike web display... Read review
(913)4.5 out of 5

WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows

AR
The consultants and the salespeople I spoke with are very knowledgeable and they have a systematic approach to run campaigns effectively. Read review
Ian G.
IG
A provides a streamlined dashboard which is easier to maintain than Google main dashboard Read review
(4,404)3.9 out of 5
Entry Level Price:Starts at $20 (per month)

Constant Contact helps small businesses, nonprofits, and individuals dream smarter with all the tools they need to market their ideas, build a professional brand online, attract customers, and sell more products. - Email Create professional emails, find new customers, and drive sales for your business. - Websites Get a custom-designed website in just minutes with our intelligent Website Builder. - Stores Open your online store and start selling in a few simple steps. Setup is free. - Domains

Sandra V.
SV
easy to use, and you can do many things with it to make it look like your branding, your colours etc. I also like how the sign up form integrates... Read review
LC
Customer service and product is easy to use Read review
(94)4.3 out of 5
Optimized for quick response
Entry Level Price:Starting at $149 per month

AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & c

Tucker Ferwerda F.
TF
I love AdStage. The tool is great and all, but the team is so great. Margo seriously makes my job easier as a marketer and whenever I have issues... Read review
J.P. V.
JV
Being able to create custom metrics for your ad accounts and then base rules or alerts or widgets off those custom metrics is pretty useful. Want... Read review
(58)4.5 out of 5

Launch entire Facebook campaigns in seconds. EXOD.ai let's you launch entire Facebook Ad Campaigns in seconds by generating the targeting for you, for any vertical in the world! Choose from millions of creatives to create your campaign.

Bartosz M.
BM
I love the niche interest base. I have already tested various niches in the case of our shop and some of the interests that exod has selected for... Read review
Daniel V.
DV
I like how easy it is to switch between ad accounts and manage my clients Read review
(52)4.9 out of 5
Entry Level Price:from $49/mo

Madgicx provides an all-in-one advertising platform, which allows marketers to automatically manage and optimize their ad campaigns on Facebook and Instagram. The platform offers optimization strategies backed by AI technology.

AM
Madgicx takes away the stress of going into your ad account constantly to switch off ad-sets. Madgicx stops the second-guessing, saves you a lot of... Read review
MF
Madgicx integrates seamless to Facebook and it is crazy how simple it is to use. It is really easy to create, manage and control an ad-campaign. ... Read review
(51)4.7 out of 5
Entry Level Price:$25/month

upRive is a Facebook marketing software that uses a unique method to create ads more efficiently, which drastically improves your Facebook marketing results.

Christopher M.
CM
Whenever I used to post Facebook ads, I'd cringe at the thought. The Facebook ad interface is just...not great. It's not horrible, but it's not... Read review
Victor  B.
VB
The birdseye view of your campaigns. Its very difficult to miss key aspects of campaign creation with UpRive. I can design Reusable ADs and... Read review
(1,004)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

UE
SEMrush is a highly useful marketing service for any specialist, as it allows the implementation of robust strategies, which enable to capture the... Read review
AM
Its workflow from content research to creation saves me a lot of time. Read review
(47)3.3 out of 5

Using AdEspresso by HootSuite, customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.

RP
AdEspresso offers the possibility to manage several ads from different traffic sources. The integration with platforms like Google Ads or Facebook... Read review
UE
There is no easy way to build your campaign and split test / manage ! You can build your 250 ads campaign with a few minutes Read review
(23)4.4 out of 5

Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a result make better decisions around publishing and promotion.

SW
I love the customer service! Any time there is a bug or I am having an issue or a question, Justine is always quick to help sort out the issues I... Read review
(18)4.3 out of 5
Optimized for quick response

MakeMeReach is an all-in-one digital marketing platform for sophisticated advertisers. We are dedicated to helping brands streamline their advertising activities across an evolving digital world with ease and transparency. Our solution is a cutting-edge platform that automates and optimizes all online ad campaigns in one place. MakeMeReach is an official partner of major networks including Facebook, Instagram, Google, Snapchat, TikTok, Twitter and Pinterest.

AA
Campaigns creation and setting and the possibility to create folders for different campaigns Read review
AO
The interface, it's easy to use and understand. Read review

Fully integrated with Google, Facebook and Microsoft ads, Adzooma is a free award-winning digital marketing platform that’s built to help businesses of any size gain a competitive advantage. Packed with all the tools you need to make paid advertising faster and more effective, the Adzooma platform analyses connected accounts 24/7 for opportunities to improve performance, over 50 of which can be applied to user accounts with a single click. Time-consuming manual tasks can be fully automated, r

Romeo P.
RP
Being able to see where I can improve my ads and then being able to just click and optimize. Read review
JC
Adzooma helps to get the most out of your AdWords campaign, through automation and also gives suggestions for your actions. This really speeds up... Read review
(3)5.0 out of 5

Hunch unlocks brand data and helps marketers grow profitably online by creating automated & personalized customer journeys at scale.

UC
Easy for everyday work. With options for creative solutions and strategies, the results of our campaigns are excellent. Upgrading the platform,... Read review
US
I loved out they took the time to understand our business and make sure that our brand was represented through our marketing efforts. They really... Read review
(1)5.0 out of 5

go is our proprietary self-service platform that helps advertisers of all sizes do more with their ad budget. Our subscription based pricing makes it easy for advertisers regardless of their expertise or human resources to create and manage ad campaigns with full programmatic capabilities.

UB
This app is so easy and fun to use!! I have used multiple grocery store apps or delivery services but GO is easy to use and begin as a user. I love... Read review
(1)5.0 out of 5

Facebook Ads rules by Reveal automate your ad optimization routine 24/7. Reveal automatically calculates ROAS and tracks CPA and other standard metrics via Facebook Pixel to optimize ads according to custom rules created by you: Pause or boost ads, adjust budgets and bids as often as every 15 minutes. Get alerts via email or Slack when a rule is triggered or when a specific benchmark is achieved. Also: Cross-platform performance reports via email or Slack on Google Analytics, Google AdWords, Mai

UM
Reveal has all the options for rules that I wish Facebook had. Great tool and great customer service if you need any help. Read review
0 ratings

Adhook is a Marketing Automation Software that helps Organizations to be successful in search & social advertising. We support our customers to be efficient in campaign management across all involved departments or branches, delivering measurable results and ensure brand compliance. The strengths of adhook are: - Decentralized Campaign Management for efficient Co-Op Advertising - Highly customizable Campaign Review processes - Individual campaign reporting across advertising channels, depar

0 ratings

Adriel is a global online marketing firm that uses AI technology to automate your ads. We understand that many ambitious SMBs and startups struggle to devote time, resources, and budget into digital marketing. That’s where Adriel can help. With Adriel, you can start online marketing on multiple platforms such as Facebook, Instagram, Google and the App Store. Adriel automatically creates and optimizes ads with a service fee starting from $2 a day. No minimum budget requirements or upfront costs.

0 ratings

Adscook is a Facebook Ads Management software, designed to scale your Facebook ads easily with advanced features and simple interface.

(1)5.0 out of 5

Aitarget is a Facebook Marketing Partner and Google Premier Partner. We offer technology and expertise that lets companies solve any marketing task for Facebook, Instagram, and YouTube in one place — from making creatives and hypotheses testing to fine-tuning campaigns and performance optimization. Feature highlights: – Creative studio, automated dynamic videos (asset-based, feed-based and/or enriched with 3rd-party data), AI-driven creative optimization; – Product feed refinement powered by

IC
With AItarget, we have been able to increase conversion rate. We engage our customers better and solve their issues without delay. It also provides... Read review
0 ratings
Entry Level Price:59.99 /month

Brainity is the cutting-edge ad automation tool that makes it easy to launch sophisticated Facebook and Instagram campaigns. With the help of our campaign builder and intuitive interface, we empower our users to create powerful Prospecting and Retargeting campaigns that guide the customer journey and dramatically improve ROAS. Brainity is dedicated to making advanced FB and IG advertising strategies accessible, regardless of skill level or budget size. We want to work with you and grow together

(43)4.6 out of 5
Entry Level Price:$16 per month

MavSocial is a simple and affordable social media management and advertising platform used by thousands of marketers, businesses, and agencies to streamline their social media activities. The platform enables marketers to curate and store content, schedule and automate posts, engage with audiences, listen to industry trends, monitor analytics, build reports and collaborate with team members. MavSocial currently supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr, Google My Busin

Christopher B.
CB
I love that I can pre-schedule posts that contain images to my social media accounts. I love that I can retrieve stats/reports on social media... Read review
Emma S.
ES
I have a team managing multiple social media accounts and we needed a way to be able to schedule posts and evaluate performance, plus reduce the... Read review
(1)0.0 out of 5

Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at scale towards paid search initiatives.

LC
The proper connection with the advertising channel manager and the real-time controlling unit for insights and views per click. This allows to... Read review
0 ratings

Enhance your social media advertising with Stiddle, the best social media advertising automation for Facebook and Instagram. Access over 20k+ AI-audiences and auto-generated offers. Manage multiple social networks and accounts, create full funnel campaigns, track and measure your revenue and leads in an easy CRM, all in one place using Stiddle.

0 ratings
Entry Level Price:€69 0 NA MONTH

The Next Ad is a social advertising automation platform to get you the best campaign results.

Top 10 Free Social Media Advertising Software in 2021

  • Mailchimp All-in-One Marketing Platform
  • HubSpot Marketing Hub
  • ActiveCampaign
  • Mediaocean Scope
  • AdRoll

Learn More About Social Media Advertising Software

What is Social Media Advertising Software?

There is no denying the staying power and widespread impact of social media. Social media platforms are among the top-visited websites and most-used mobile applications year after year, with worldwide membership continually rising. These channels are where people of all ages interact, share their ideas, and spend much of their free time. For millions of users, it is also where they find new brands or form a closer relationship with their favorite companies. Advertising on social media channels allows companies of all kinds to capitalize on this opportunity and reach the most diverse, engaged audience possible. Depending on your company and target audience, social media campaigns can be a smart addition to your marketing strategy or even the cornerstone of your advertising efforts.

With social media management tools and advertising platforms, brands can steer their social media marketing initiatives without the need for outsourcing and hiring social media marketing companies. The tools in this category can help users price out, schedule, and modify paid posts through one or more social profiles. In some cases, these platforms can also assist with designing social ads, and in other cases they will integrate with design software so users can upload their latest ad designs to be shared as social content. The capabilities and integrations of these products are constantly evolving along with the media platforms themselves. If you are considering a social networking campaign for your business, you should research the diverse solutions in this category and find the right software for your company’s specific needs and goals. Products in this category can offer features of or integrate closely with other social media marketing software and digital advertising platforms to form a complete in-house toolkit for advertising your business online.

Key Benefits of Social Media Advertising Software

  • Determining the cost and deployment options for social media marketing efforts on one or more social media platforms
  • Scheduling and placing social advertisements and/or promoted posts into the feeds of your target audience
  • Helping to measure the success of specific posts with included features or integrations with other tools
  • Redirecting interested users to your company’s website or online store so they can inquire about and purchase the goods or services being advertised

Why Use Social Media Advertising Software?

More than three billion people are active users on one or more social media tools. That number shows no sign of slowing—on the contrary, people are integrating social media profiles more into their daily lives, selling and buying products directly through these platforms and using them as trusted sources for content and brand discovery. Millions of businesses are taking to social media management to supplement, and perhaps in lieu of, standard websites or other listings. What began as a basic way for people to connect is now a fully legitimate revolution in how humans—and organizations—operate.

Each business demands a unique marketing approach based on their offering, their brand voice, and their circumstances (e.g., location, customer base). For those businesses with some social component, or those planning to get involved, media management tools such as social media advertising platforms can enable far-reaching media marketing efforts. This technology can help you go toe to toe with competitors and reach your most valued customers directly on their favorite social platforms. Users can leverage these tools for high-value, one-off campaigns or to develop a steady stream of targeted social media posts over an indefinite period of time.

Social media advertising platforms are key for executing in-house advertising campaigns on social networks. However, to use them correctly, you must first have a strategy in place. Which social networks does your target audience visit most? On which KPIs are you basing campaign success? Are you running a direct-response or a branding campaign? These are a few questions that need answering to build your strategy and before you can properly select the best social media advertising tool for your needs. Consultations with one or more marketing strategy agencies can help you and your team determine the ideal marketing approach, including how a social media management platform or advertising platform can contribute to your success.

Who Uses Social Media Advertising Software?

An active social media presence and marketing effort are beneficial for, and increasingly expected of, diverse companies across the world. Creating, sharing, and interacting with content on these platforms should be a serious initiative from a business perspective, treated equally alongside sales, product development, customer service, and other departments. With that being said, the following users are most likely to be directly involved with the platforms in this category and make social media advertising a priority in their daily routine.

Social media managers — There are a number of recently created terms being used to describe resident social media experts: social media specialists, social media coordinators, and social media managers, to name a few. Depending on the size of your marketing department and the scope of your social strategy, you may be planning an entire team focused around social media management—touching on all aspects, from ad design to community engagement. Whatever job titles you go with, these specialized individuals are recruited for their knowledge and mastery of the social realm, including the selection and sharing of paid posts and ads.

If you have a social media manager or are considering a specialist in the near future, these individuals are the ideal use case for the products in this software category. To properly manage social media in the current age, your in-house experts may require a handful of solutions to best perform their tasks at hand. Social media advertising tools can and should be a crucial ingredient in their technology stack, helping them make the most of these profiles with promoted posts and targeted ads. Third-party specialists, such as those working with social media marketing agencies, will use these platforms to oversee social media campaigns for their clients.

Marketing specialists — Despite its swelling importance in the professional world, not every company has a dedicated team for social media. Social media marketing might just be one component of a larger marketing department, alongside traditional advertising, search marketing, and public relations. If your marketing department is performing without a social media manager or other specialist, then others on the team may find themselves using social media advertising tools at some point along the way. These solutions can be deployed alongside other marketing software and digital advertising software to form a complete ecosystem of tools to plan, perform, and measure a wide range of advertising efforts. As your company grows, you may decide to make space for a designated social pro. In the meantime, your present marketing team can use these tools as an extension of their collective efforts.

Small business managers — To take the previous example one step further, companies in their earliest stages do not always have the budget for in-house marketing specialists. In these cases, it is often the founders and managers who oversee initial advertising, including setting up business profiles on social networks and generating interest through posts and community involvement. Social media advertising tools allow these entrepreneurs to shape the complete brand voice on these channels and generate buzz with social marketing. Although many startups simply cannot afford marketing staff with their early budgets, in some cases, CEOs and other company leaders prefer to have ownership over these stylistic decisions and take responsibility for marketing efforts. Products in this category are often intuitive by design and allow executives or early hires to get the ball rolling on social advertising with a basic understanding of networking platforms.

Kinds of Social Media Advertising Software

There are solutions in this category all across the spectrum of functionality. Some are built to operate as multi-purpose solutions and can technically fit into multiple software categories on G2. Others are specialized to help users advertise with certain types of posts or on specific social media sites, rather than on numerous sites at the same time. The best way to understand your company’s different options is to read the product descriptions and verified reviews on individual listings in this category. For the purposes of this content, we’ve grouped social media advertising tools into two main categories, which you can read about below.

First-party — Social platforms may offer their own self-serve advertising tools that allow advertisers to pay for and manage their ads within the site’s framework. These are also referred to as first-party social media advertising tools. First-party tools tend to be less feature-rich and are more difficult to scale but also tend to be offered in a pay-for-performance model. As such, this is ideal for smaller companies that are testing the waters. These tools may be built upon the technology of major social platforms, and although they are less customizable, this can add peace of mind due to the proven nature of these technologies and the amount of resources being directed to their continued improvement.

Third-party — Third-party media management tools are designed by independent software developers to sync with and share posts on major social networks. Products in this category are either specially designed to work with one of the well-known social platforms or offer cross-functionality to manage ads on multiple accounts. The latter set of tools may offer users updates or patches to help expand capabilities or adapt to changes within these media platforms. Bigger companies that have sizable advertising budgets may need a third-party platform that can scale more easily to meet their demand and offer additional features for streamlining their everyday workflow.

Social Media Advertising Software Features

Across this software category, you will find products with different sets of features and with different strengths or weakness when it comes to social marketing. The following are some of the primary capabilities you should consider when considering implementing this technology in your marketing department.

Social ads — The central use case for these management tools is to place clean, attractive ads or promoted posts on social networks to be seen by potential customers and influencers. When it comes to social media scheduling, ads can be automated or individually scheduled with a post planner based on your company’s preferences. When considering a certain channel or ad type, these platforms can provide updated price quotes based on the specifications of different sites. You can then measure these prices against your advertising budget, sometimes from right within the platform, to help make the best decisions for your business. Then when it comes time to design ads, you can use the ad builder tools provided in certain products. You can choose to import your ad designs onto the platform if there are no included designing features or you already have the perfect ad created and saved.

Each social network has its own unique advertising options, and not all third-party platforms can support every kind of option. For example, Facebook has a variety of different banner ad options, as well as a handful of options for promoted posts. Some platforms can only buy and manage the banner ads, while others will allow an advertiser to pay for promoted posts as well. When considering products in this category, it helps to have a clear understanding of the ads you can buy through a platform and whether those are sufficient for your needs.

Targeting and retargeting — Social media marketing can be a pricey affair, and you may only have limited chances to get it right and be seen by the ideal audience. Dynamic ads created with certain products can be strategically distributed to those users most likely to benefit from your product, based on their browsing history, demographics, and other details. This process is referred to as targeting. Retargeting, on the other hand, allows you to push ads onto the feeds of users who have recently visited your site, searched for a certain product, or purchased something from your business or a related company. This is an excellent way to capture your target audience at pivotal moments in their shopping journey and ensure your brand remains in their line of sight when they are considering their options.

In addition to targeting social media users who are potential customers, you might consider seeking out influencers to help promote your brand. To do this, you might consider a media and influencer targeting software to complement your own campaigns on social media platforms. These platforms can point you in the direction of social influencers with large followings who would be logical choices to reshare your content or create unique content that mentions your product. Influencers have an immense power in the connected age, and the right mention of your product can be a game-changing moment in your marketing efforts and company success as a whole. An influencer search can help connect you with these individuals regardless of their location in the world.

Analytics — Placing your company’s posts in front of users is only half the battle. Once your social marketing campaign is live, you will want to closely follow the action, such as how many people view your ad, click on your ad, or make a purchase because of an ad. Analytics tools help social media marketers measure all the relevant performance metrics for single pieces of content or the advertising campaign as a whole. This data can be extremely valuable for determining what works, what doesn’t, and refining your entire strategy moving forward. For any bits of reporting that are not included in your chosen software, you should consider investing in social media analytics software or a similar tool, so you can analyze your social presence from all angles and use this information to improve your company processes. A comprehensive effort to collect and understand this data will ensure that your company remains in tune with your audience and maximizes its opportunities on these social platforms.

Additional Social Media Advertising Software Features

Cross-channel capabilities — Many third-party social media advertising tools are also considered cross-channel advertising platforms, meaning they can manage ads across three or more advertising channels. These are beneficial for serving ads across the entire online advertising landscape. To see cross-channel products and buying considerations for these tools, please visit our cross-channel advertising software category.

Integrations — Social media advertising platforms need to integrate with a number of other software tools for purposes such as digital analytics, marketing automation, data management, social media management, or social analytics, to name a few. Many companies, especially agencies, will also likely use numerous advertising platforms in tandem. Ensure that the social media advertising tool you choose can integrate with existing software to avoid any potential data loss or inaccuracy.