Foreplay Reviews & Product Details

I really like Foreplay for its great features that let me lock onto competitors and follow everything they launch weekly, which is very nice. The API feature is a game-changer for me. It helps me stay updated on competitor moves and adapt my strategies accordingly. I can also see their new creatives and learn from their successes and failures, which is extremely useful to optimize my own ad concepts and strategies. Review collected by and hosted on G2.com.

I feel like the discovery could have more features, in terms of ads style, ads category, ads purpose. Back in the days, I couldn't find features as granular as on Altria. For example, on Altria, as soon as you follow a brand, you can see all of the landing pages, which is maybe a bit different than ads, but it's still good to know about. I'm not sure if Foreplay is as granular. Review collected by and hosted on G2.com.

I use Foreplay for creatives and competitor research, and I like the Spyder feature because it makes comp research very straightforward and easy to organize. Unlike other apps like ShopHunter, it’s the easiest for comp research. The initial setup was very easy for me; I signed up and got 50% off my first month. Review collected by and hosted on G2.com.

There are no blaring inconveniences about the app. It is very say to use, navigate, and operate. Review collected by and hosted on G2.com.

1. Product UX. Overall, the Foreplay product is super easy to understand and navigate across. Our team is able to get our work done extremely fast and easily, whether it's searching and bookmarking ads across a certain industry, or reviewing our own swipe file.

2. Smart. Foreplay provides all of the searching, sorting, and filtering of ads that our creative team needs, without any clutter.

2. Affordable. Similar tools on the market cost up to 5x or more for nearly the exact same functionality. Foreplay is a no-brainer in that sense. Review collected by and hosted on G2.com.

Nothing as of yet. In the future, hopefully Foreplay adds new ad platforms like YouTube ads (Google Ads), Reddit ads, and more, which would make the product even more valuable. Review collected by and hosted on G2.com.

Yes. If you make a lot of social media ads for a living and you're tired of living in spreadsheet hell, just get it. It saves a ridiculous amount of time. Review collected by and hosted on G2.com.

It costs money. This isn't a free tool. If you only run an ad once a month, it's probably overkill.

It's mostly for social ads. If you live in the world of Google Search ads, this won't be as useful. Review collected by and hosted on G2.com.

I really appreciate how Foreplay is excellent for creative inspirations, especially when it comes to finding winning ad creatives. The capability to sort through millions of ad creatives is something that stands out to me as it enhances efficiency and allows me to discover effective content rapidly. Additionally, the discovery features within Foreplay are incredibly valuable as they facilitate uncovering fresh and innovative ideas which keep my work dynamic and relevant. The initial setup was very easy, which made the transition to using Foreplay smooth and hassle-free. Overall, the ease of use and powerful tools for managing and creating compelling ad content make Foreplay a valuable asset in my creative toolkit. Review collected by and hosted on G2.com.

The 'brief' feature in Foreplay does not work as well for me, and I see room for improvement in that area. Review collected by and hosted on G2.com.

We’ve been using Foreplay in our agency for years, and it has become an absolutely essential tool in our daily workflow. What we love most is how intuitive it is for saving and organizing ideas – it’s like our creative brain outside of our heads.

Over time, Foreplay has grown into our internal Creative Library, where we store inspiration, ad examples, and campaign concepts in a way that’s easy to revisit and build upon. It keeps our entire team aligned, ensures no great idea ever gets lost, and has massively streamlined our creative process.

If you’re running a marketing or creative team, Foreplay is not just “nice to have” – it’s a must-have. It makes idea management simple, collaborative, and scalable. Honestly, we can’t imagine working without it anymore. Review collected by and hosted on G2.com.

“The only minor downside is that the Chrome extension for pulling creatives from the Meta Ad Library occasionally stops working for a few minutes, but it’s never a big issue.” Review collected by and hosted on G2.com.

As a creative strategist, I use Foreplay for finding inspiration for new creative formats and checking top ads from other brands. It's great for storing everything and staying organized. Before, we used to save Facebook ad links or screenshots, which would often get lost or go inactive, but now with Foreplay, everything stays forever. I really like its visual nature. Review collected by and hosted on G2.com.

I haven't had much luck with the briefing yet. Review collected by and hosted on G2.com.

The interface is super clean and easy to use, and our favorite feature so far is the ability to filter ads by content type (before-and-afters, product features, testimonials, etc.). It makes finding the right creative examples so much faster. Review collected by and hosted on G2.com.

The cost--it's high compared to other tools in our tech stack. Review collected by and hosted on G2.com.

What I like best about Foreplay is how it turns chaotic ad inspiration into an organized, collaborative system. The Chrome extension makes it effortless to save ads from Facebook, TikTok, and YouTube, and the ability to tag, comment, and organize creatives into boards saves a ton of time. It's built with performance marketers in mind—and it shows. Everything feels smooth, purposeful, and tailored to real-world ad workflows. Review collected by and hosted on G2.com.

The mobile experience feels a bit limited, and there’s a small learning curve at first. Also, while it's not the cheapest tool, the value it delivers easily justifies the price for serious ad teams. Review collected by and hosted on G2.com.

Foreplay makes creative research stupidly easy. Huge ad library, clean workflow, and a massive time-saver for any marketing team. Review collected by and hosted on G2.com.

It's a little pricey compared to other tools Review collected by and hosted on G2.com.