Foreplay Reviews & Product Details

I've been using Foreplay for creative research and honestly it saves me a ton of time. Instead of jumping between ad libraries and saving random screenshots, I can keep everything organized in one place. It's especially useful when I'm looking for new angles, hooks, or just want to see what competitors are running. The swipe file feature is probably what I use the most. Simple, fast, and actually useful if you work with paid ads. Review collected by and hosted on G2.com.

No proble.it's a top-notch service. Everyone in the industry uses it. Review collected by and hosted on G2.com.

Foreplay saves me a couple of hours each week by letting me save ads in one click through the Chrome extension, and it also recommends strong ad inspiration on its own through Discovery. It’s very easy to use and roll out within a team setup, offers solid competitor tracking, and helps us improve ad performance faster when it’s built into our process.

I’ve only used Foreplay briefly so far, but I already like how clearly it’s focused on collecting and organizing ad creative in one place. Being able to save ads directly from platforms like Meta and TikTok via the Chrome extension, then keep everything in shareable boards, matches the way our team gathers and shares references. I’m planning to lean on it more for ongoing creative inspiration and competitor research. Review collected by and hosted on G2.com.

I don’t have many thoughts so far. At first glance, the depth of the data looks like it could be a limiting factor, but I need more time using Foreplay to confirm whether that’s actually the case. Review collected by and hosted on G2.com.

I appreciate that Foreplay brings together research and competitive monitoring features as well as ideation in one place. It's an all-in-one solution that prevents us from spreading ourselves too thin and allows functions to integrate with each other. We waste less time, and media briefs and discoverability fit into a less frictional approach, which speeds up our processes, the deployment of our initiatives, and their various iterations. The setup was very easy: everything was ready in less than 10 minutes. The integrations with platforms work very well and are fast. Review collected by and hosted on G2.com.

I find that the plans could be improved for individual users. I would like to have, at a single plan level, the equivalent of the basic account with all the features of the Workflow plan for a single user. Review collected by and hosted on G2.com.

I can use keywords from ads to find specific information and calculate market share percentages. Review collected by and hosted on G2.com.

There are a lot of messy, low-quality ads that make it difficult to find anything specific, and there’s no way to remove them from my feed. Review collected by and hosted on G2.com.

I like Foreplay because it's able to fetch all the creatives from multiple platforms like Meta and TikTok, which is a great feature for competitive research and creating our marketing strategies. It's a very good place to do creative strategy based on what competitors are doing. I appreciate how we can save all the creatives at one place and then create similar creatives for ourselves, allowing us to know what is working and what is not. Also, the initial setup was pretty easy, and I just have to scroll through words and choose what's good. Review collected by and hosted on G2.com.

Everything is good Review collected by and hosted on G2.com.

I use Foreplay for pitching ideas to clients for their Meta Ads and for getting inspiration when I'm not feeling creative. I find it handy to send messages to the Foreplay IG account to save inspiration. I also appreciate being able to share ideas with clients easily and seeing what our competitors are up to. Review collected by and hosted on G2.com.

The search features sometimes don't like stacking filters, so sometimes its hard to find what im looking for. It would be good to hide specific advertisers who I'm sick of seeing their ads all the time in Foreplay too, as some advertisers dominate the feed. Review collected by and hosted on G2.com.

What I love most is the Chrome extension. Being able to save ads from the Meta Ad Library with one click before they get deleted or expire is a lifesaver. No more dead links or chaotic desktop screenshots. It makes competitor research actually organized and saves me hours of manual work. Review collected by and hosted on G2.com.

Honestly, the price is a bit steep compared to simpler ad savers, especially if you're just starting out. Also, the search filters can sometimes feel a bit clunky or lag when you're digging through massive backlogs of ads. But honestly, for the time it saves you, it's still worth it. Review collected by and hosted on G2.com.

I appreciate Foreplay for its easy use and clear interface, which makes it very user-friendly. It effectively streamlines the process of looking through multiple competitors by providing direct insights without taking too long. I also like that it offers multiple options for change, making it versatile. The platform's metrics are great, and I find the UI/UX to be clear and easy to navigate. Review collected by and hosted on G2.com.

I don't like that the trial used to be free for a couple of days, but now you have to put your card to use it, which I feel may deter new customers. The initial setup was easy, but the requirement of a card now makes it a bit sad. Review collected by and hosted on G2.com.

I really like Foreplay for its great features that let me lock onto competitors and follow everything they launch weekly, which is very nice. The API feature is a game-changer for me. It helps me stay updated on competitor moves and adapt my strategies accordingly. I can also see their new creatives and learn from their successes and failures, which is extremely useful to optimize my own ad concepts and strategies. Review collected by and hosted on G2.com.

I feel like the discovery could have more features, in terms of ads style, ads category, ads purpose. Back in the days, I couldn't find features as granular as on Altria. For example, on Altria, as soon as you follow a brand, you can see all of the landing pages, which is maybe a bit different than ads, but it's still good to know about. I'm not sure if Foreplay is as granular. Review collected by and hosted on G2.com.

Competitor tracking, making folders for ad inspiration Review collected by and hosted on G2.com.

Nothing comes to mind I find it very useful overall for coming up with new ad ideas and spotting patterns Review collected by and hosted on G2.com.