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Retargeting reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Retargeting Software

    Retargeting software helps companies serve display ads across the internet to users who have previously visited their website. Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance. Once the visitor leaves the website, these pixels notify retargeting platforms to serve certain ads based on the pages that person visited on the original website. These tools help marketers focused their advertising budget on people who are already familiar with their brand and have engaged in some way.

    To qualify for inclusion in the Retargeting category, a product must:

    Attach pixels or identifiers to website visitors
    Use cookies to serve a company’s ads to those website visitors across other sites online

    Top 10 Retargeting Software

    • Criteo
    • Mailchimp All-in-One Marketing Platform
    • AdRoll
    • RollWorks
    • Outbrain
    • Convertful
    • OptiMonk
    • Feathr
    • Justuno
    • SteelHouse

    Compare Retargeting Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (211)3.8 out of 5
    Optimized for quick response

    MAXIMIZE SALES. SEE AN AVERAGE OF 13X ROAS. Trusted by over 20,000 marketers around the globe, Criteo Dynamic Retargeting utilizes the world's largest open shopper data set and machine learning to serve up the most relevant ads in real-time. We see 75% of the world’s active online shoppers every month and $800B in annual ecommerce sales. We combine that big data with super-smart, shopping-focused AI. 15 years of research and testing have resulted in state-of-the-art AI that delivers hyper-relev

    (4,395)4.4 out of 5
    Entry Level Price:$0

    Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com

    (465)3.9 out of 5
    Entry Level Price:$0

    The AdRoll e-commerce marketing platform empowers D2C brands to deliver the consistent, personalized, cross-channel experiences vital to lasting customer relationships. Our machine learning engine makes a trillion decisions a day, so you can focus on strategic, creative work and grow faster, using the resources you have today. Our platform combines your customer data and ours from every point, giving you the entire bird’s-eye view of each customer’s habits, with continuous measurement and attrib

    (96)4.4 out of 5

    RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for m

    (82)3.4 out of 5

    Outbrain helps advertisers connect with one-third of the world's audiences engaging with media on the open web.

    (60)4.9 out of 5
    Entry Level Price:99 USD/mo

    SaaS toolkit to acquire subscribers and leads using smart behavior-based sign-up forms. Create subscription forms in minutes using convenient drag and drop builder. No coding needed.

    (15)4.8 out of 5
    Entry Level Price:$0 /month

    OptiMonk is a conversion optimization tool that turns your traffic into sales. It allows you to create, personalize and launch popups, sidebars, notification bars and fullscreens, without coding. With OptiMonk, you'll earn more. Here’s how: ✔ Grow your list Make less engaged visitors sign up to your email, Messenger, or SMS list & convert them into sales later. ✔ Reduce cart abandonment Detect if someone is about to leave without buying and prevent cart abandonment. ✔ Recommend product

    (14)4.2 out of 5
    Entry Level Price:$5,000 1 year

    Feathr is the marketing toolkit built specifically for the needs of events and associations. Our lineup of marketing technologies like Ads, Invites, and Conversations work together to help you easily do your best marketing and grow your event attendance and membership.

    (21)4.2 out of 5

    Justuno is an AI-powered visitor conversion platform trusted by Shopify retailers of all size. Utilizing billions of data-points, it provides intelligent lead capture, personalized website messaging, and actionable insights that turn clicks into conversions. From upsell and cross-sell to exit offers and abandoned cart recovery, messaging banners, and more — Justuno has it all. • Advanced Pop-Ups & On-Site Messaging The simplest and most effective way to build your email list, generate sales

    SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives brands worldwide everything they need to run retargeting, prospecting, and branding campaigns across all devices and channels — including Connected TV. Brands can view their audience data in real time, create unlimited segments, build beautiful dynamic creative, and track their performance with the most comprehensive, fully-customizable reporting suite in the industry. SteelHouse Conn

    (19)3.3 out of 5

    Perfect Audience is an enterprise-class, self-serve platform for cross-channel retargeting that enables marketers to create, manage, and optimize their retargeting campaigns across Facebook, Twitter, and the Web. Unlike other retargeting platforms, Perfect Audience offers transparent reporting, powerful list segmentation options, and Partner Connect, the first partner retargeting marketplace, giving marketers all the tools they need to drive incremental ROI.

    (33)4.1 out of 5
    Optimized for quick response

    Jabmo is the ABM platform for global manufacturers. The company provides the whole solution to capture anonymous target account buyer activity and execute personalized account-based marketing programs. Jabmo account-data platform and account sensing technology powers personal and relevant account-based IP Advertising, Retargeting, Website Personalization, Analytics and Sales Enablement. Jabmo integrates with Oracle Marketing Cloud, Marketo, Salesforce Marketing Cloud and Microsoft Dynamics. Glo

    (62)4.0 out of 5
    Optimized for quick response

    Today’s B2B organizations rely on accurate data to power their sales and marketing strategies -- KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmogra

    (47)4.5 out of 5

    All-in-one lead generation & sales acceleration platform that helps automate your customer acquisition with data-driven experiments, making failure impossible.

    (11)4.4 out of 5

    At Rakuten Advertising, our mission is to make the Internet a better place. A place that brings relevance, value and enjoyment to everyone involved – advertisers, publishers and consumers alike. How do we do it? By never slowing down. By constantly innovating. By combining Rakuten’s owned and operated media with our pioneering artificial intelligence and rich consumer insights. By connecting global brands to our industry-leading publisher network. By using game-changing strategy, shaped by decad

    (1,029)4.0 out of 5
    Optimized for quick response

    Cision Communications Cloud® empowers communicators with the industry's most-powerful tools ever assembled. Reach the right audiences, deliver impactful results across traditional, digital and social media, and track your brand in one integrated solution. Automated analysis helps you easily report and translate your campaigns into valuable insights.

    (2)5.0 out of 5
    Entry Level Price:$0 0 NA Month

    Easily connect to the best-in-breed SaaS apps you already use to scale and grow your business like never before. Designed for the everyday performance marketer, DataQ's features and algorithms provide the most relevant e-commerce insights, audience segment, and ongoing sync to your media campaigns. DataQ quickly and easily connects with your core technologies and apps, serving as an add-on tool to enhance your advertising campaigns. With one-click features and prescriptive recommendations ana

    (2)1.3 out of 5
    Entry Level Price:$500 per month

    Comprehensive display advertising and retargeting solutions.

    (2)5.0 out of 5

    Bench provides the first all-in-one automated solution for managing and analyzing cross-channel programmatic campaigns.

    (1)3.5 out of 5

    ConvertFlow is an all-in-one platform for converting website visitors. Launch & A/B test personalized popups, sticky bars, quizzes, and landing pages - no coding or developers needed. Key features: - Build and test beautiful, high-converting landing pages at scale. - Launch intelligent multi-step popups across your site. - Segment your audience with quizzes and surveys. - Nudge people toward the next conversion step with sticky bars and site messages. - Show the right message to the right

    (2)5.0 out of 5
    Optimized for quick response
    Entry Level Price:Starts from $99

    CustomerLabs CDP is a no-code customer data platform that helps ecommerce, SaaS, B2B and Agency marketers to track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without depending on their developers. Track and combine the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms

    (1)5.0 out of 5

    go is our proprietary self-service platform that helps advertisers of all sizes do more with their ad budget. Our subscription based pricing makes it easy for advertisers regardless of their expertise or human resources to create and manage ad campaigns with full programmatic capabilities.

    (6)4.9 out of 5

    NT is a programmatic platform that leverages data to power advertising campaigns across display, video, mobile & social mediums. Nominal Technology, Ltd. is an international IT company and an expert in the field of big data and algorithmic buying. In the modern world, where processes are becoming increasingly complex, and there is a lack of time, powerful analytical tools are necessary for effective management of communications. The goal of our company is to design tools and algorithms

    (1)5.0 out of 5

    Pixela is a URL shortener which adds retargeting pixels to each shortened link that you share. Branded Domain. UTMs. Go through these simple steps to use Pixela, ✅ you generate tracking link with retargeting pixels (you can use your custom domain as well) ✅ then you start a traffic campaign to introduce your products to your audience ✅ after you collect some visitors using the previous tracking link ✅ you can run retargeting ads to engage them and hopefully convert them into customers ✅ finally

    (4)5.0 out of 5

    Rad is the first content distribution marketplace that uses the network effect of real social media users to syndicate already made digital assets. Similar to Google Adwords, advertisers set the price and budget for digital content (blogs, videos or product pages) and pay only for the unique clicks generated from each placement.

    (1)3.5 out of 5

    TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores. It has six eCommerce products - BayReviews for Reviews & Ratings, BayMail for Email Marketing, BayServe for Behavioral Pop-ups, BaySmart for Product Recommendations, BayAds for Retargeting Ads, and BayPics for Instagram Curation. They are seamlessly integrated to drive more conversions for your online store and to lower customer acquisition costs.

    0 ratings

    Adikteev is the leading app re-engagement platform for performance-driven marketers. We help the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, eCommerce, on-demand, services and entertainment rely on us to deliver made-to-measure strategies, creatives and algorithms. By combining science and creativity, we deliver best-in-class playable and interactive ads paired with top retargeting tech. We believe

    0 ratings

    Adsterra is a friendly and flexible advertising network, serving over 30 billion ad impressions worldwide per month. It works with 12K+ direct publishers and 8K+ brands, affiliates, media agencies, and ad networks. The ad network offers multiple ad formats for advertisers: - Popunders - Web Push - Banners - Native Ads - Vast (video) Various cost models: CPM, CPA, CPI (PPI), CPC, CPL, CPO, RTB. Payment methods: Paxum, Webmoney, Bitcoin, Wire transfer, Capitalist, Yandex Money, Visa/Mastercar

    0 ratings

    Appier’s CrossX solution is designed for digital advertising on both app and web for prospecting and acquiring new customers, and to re-target existing customers. CrossX uses AI to predict the best customer segments and the best bidding price based on how individual users behave across multiple screens, ensuring the right people receive the right creative at the right time and place.

    (1)4.5 out of 5

    Unlock the power of social data by targeting prospects that engage with your content. URL shorteners comes with vanity domain capabilities, rich engagement analytics and integrated with our data management platform.

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    Check out the G2 Grid® for the top Retargeting Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
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    Niche
    AdRoll
    Perfect Audience
    Jabmo
    Outbrain
    Criteo
    SteelHouse
    Feathr
    Justuno
    OptiMonk
    Convertful
    RollWorks
    Mailchimp All-in-One Marketing Platform
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