# Best Retargeting Software

## How Many Retargeting Software Products Does G2 Track?

**Total Products under this Category:** 74

### Category Stats (Aug 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+6.28%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 21, 2026_

## How Does G2 Rank Retargeting Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 74+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Retargeting Software
 ![G2 Grid® for Retargeting Software plotting products by satisfaction and market presence](https://www.g2.com/categories/retargeting/grids.png?focus%5B%5D=3026&focus%5B%5D=4315&focus%5B%5D=121648&focus%5B%5D=54066&focus%5B%5D=4447&focus%5B%5D=53756&focus%5B%5D=65266&focus%5B%5D=39376)

Highlighted products: AdRoll, Realize, Intuit Mailchimp All-in-One Marketing Platform, AdRoll ABM (Formerly RollWorks), Criteo Commerce Growth, RTB House, Customers.ai, and Wunderkind.

Underlying data: [Grid® JSON](https://www.g2.com/categories/retargeting/grids.json?focus%5B%5D=adroll&focus%5B%5D=taboola-realize&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=criteo-commerce-growth&focus%5B%5D=rtb-house&focus%5B%5D=customers-ai&focus%5B%5D=wunderkind)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1714&secure%5Bchosen_at%5D=2026-08-22T11%3A48%3A45Z&secure%5Bdisplayable_resource_id%5D=1714&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1714&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=1714&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretargeting&secure%5Btoken%5D=5d9da360abcc5b09c59af76ddf5fc4512936c7474d7c5dd98aadcbad36a87008&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dretargeting&secure%5Burl_type%5D=custom_url)

### [AdRoll](https://www.g2.com/products/adroll/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.2/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.3/10 (Category avg: 8.2/10)
- **Personalization:** 8.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AdRoll?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find AdRoll's platform to be **easy to use** , making campaign setup accessible for beginners and experts alike.
- Users appreciate the **ease of cross-channel retargeting** with AdRoll, enhancing engagement and simplifying campaign management.
- Users value the **ease of campaign management** with AdRoll, praising its user-friendly platform and effective integrations.
- Users appreciate the **easy setup** of AdRoll, allowing quick campaign creation and efficient brand visibility.
- Users commend the **responsive customer support** team, always ready to assist with resolutions and enhance user experience.

##### Cons

- Users find AdRoll has **limited features** , especially in video integration and support for various advertising platforms.
- Users find **campaign setup confusing** and navigation cluttered due to limited management tools and broad targeting options.
- Users find the **reporting limitations** of AdRoll overwhelming, desiring a more streamlined and simplified overview of metrics.
- Users find AdRoll **expensive** due to costs associated with frequent campaign edits and unclear reporting.
- Users find **reporting to be overly complex** , making it challenging to quickly derive key insights from data.

#### What Are Recent G2 Reviews of AdRoll?

**["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

**["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### [Realize](https://www.g2.com/products/taboola-realize/reviews)

Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts.

**Average Rating:** 3.7/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Realize?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.3/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 10.0/10 (Category avg: 8.2/10)
- **Personalization:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Realize?

- **Seller:** [Taboola](https://www.g2.com/sellers/taboola)
- **Company Website:** Taboola.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @taboola  
11,236 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=131964ade61e45f8235bc1e2cda0ab19960e072589215ae999666f2be8637e0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftaboola%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,027 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Small, 33% Medium

#### What Do G2 Reviewers Say About Realize?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of generating ads** with AI-generated headlines, simplifying their advertising process significantly.
- Users find Taboola to be a **cost-effective solution** for generating high volume traffic efficiently.
- Users value the **ease of generating ads** with AI assistance, enhancing their marketing effectiveness and creativity.
- Users value the **high volume traffic** provided by Taboola, finding it a cost-effective solution for reaching audiences.
- Users find that Taboola effectively helps in **capturing more leads** , enhancing their business promotion efforts.

##### Cons

- Users experience **lead discrepancy issues** in Realize, making it challenging to track and count leads effectively.
- Users face difficulties due to **data inaccuracy** , as lead discrepancies hinder effective lead counting.
- Users face challenges due to **lead discrepancies** that complicate the accurate counting of leads in Realize.
- Users experience **integration problems** with Realize, finding navigation difficult and customer support lacking effectiveness.
- Users experience a **lack of innovation** in Realize, facing difficulties with navigation and poor customer support.

#### What Are Recent G2 Reviews of Realize?

**["A Great, Less Competitive Traffic Source for Advertising"](https://www.g2.com/survey_responses/realize-review-13188123)**

**Rating:** 5.0/5.0 stars

_— Sugar S._

[Read full review](https://www.g2.com/survey_responses/realize-review-13188123)

**["A True Third Channel Beyond Google & Meta, with Strong Conversion Optimisation"](https://www.g2.com/survey_responses/realize-review-13120539)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/realize-review-13120539)

#### What Are G2 Users Discussing About Realize?

- [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) - 1 comment
- [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) - 1 comment
- [What makes Taboola unique?](https://www.g2.com/discussions/what-makes-taboola-unique)
- [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for)

### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.

**Average Rating:** 4.4/5.0

**Total Reviews:** 5,201

#### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.2/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.3/10 (Category avg: 8.2/10)
- **Personalization:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp  
238,536 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,468 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 72% Small, 20% Medium

#### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Intuit Mailchimp, finding campaign creation and management remarkably straightforward.
- Users appreciate the **intuitive and easy-to-use email marketing** platform of Mailchimp, boosting campaign success and revenue.
- Users appreciate the **intuitive and user-friendly interface** of Mailchimp, simplifying campaign management and performance tracking.
- Users value the **automation features** of Mailchimp, which streamline marketing efforts and enhance productivity significantly.
- Users appreciate the **intuitive design** of Mailchimp, making it easy for everyone to create and manage campaigns.

##### Cons

- Users find Mailchimp increasingly **expensive** , especially for advanced features and growing contact lists, impacting small businesses.
- Users find the platform has **limited features** for advanced automations, restricting scalability and customization.
- Users find the **missing features** in Intuit Mailchimp frustrating, complicating the setup and familiarization process.
- Users find the **pricing to be quite expensive** , especially for advanced features and growing contact lists.
- Users find the **costs prohibitive** , as Mailchimp charges for unsubscribed contacts and has increased pricing with list growth.

#### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

**["Easy Email Campaigns with Powerful Drag-and-Drop and Analytics"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)**

**Rating:** 4.5/5.0 stars

_— Javan T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)

**["Easy to use email marketing solution"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)**

**Rating:** 5.0/5.0 stars

_— Sapana T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)

#### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote
- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment
- [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments
- [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote
- [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp)

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 652

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.3/10)
- **A/B Testing:** 7.4/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.0/10 (Category avg: 8.2/10)
- **Personalization:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 28% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users find AdRoll ABM's **ease of use** exceptional, aided by helpful support and smooth onboarding processes.
- Users appreciate the **precise audience targeting** of AdRoll ABM, enhancing engagement through tailored content delivery.
- Users appreciate the **easy targeting methods** of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
- Users value the **precise targeting** of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
- Users commend the **exceptional customer support** from AdRoll, facilitating a smooth onboarding and successful campaign management.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially concerning campaign management and reporting.
- Users express concern over **missing features** , such as limited native advertising options and inadequate reporting capabilities.
- Users note the **limited features** of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
- Users are frustrated with **inadequate campaign tracking** and lack of effective lead generation from AdRoll ABM.
- Users find the **targeting limitations** of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 218

#### How Do G2 Users Rate Criteo Commerce Growth?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.3/10)
- **A/B Testing:** 6.1/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 7.0/10 (Category avg: 8.2/10)
- **Personalization:** 7.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Criteo Commerce Growth?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 48% Medium, 41% Small

#### What Are Recent G2 Reviews of Criteo Commerce Growth?

**["Effective Ad Placement with Room for Cost Improvement"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)**

**Rating:** 4.5/5.0 stars

_— Prahlad K._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)

**["Scalable, Efficient, and User-Friendly for Retail Expansion"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)**

**Rating:** 4.5/5.0 stars

_— Ritik S._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)

#### What Are G2 Users Discussing About Criteo Commerce Growth?

- [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook)
- [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook)
- [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for)
- [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting)

### [RTB House](https://www.g2.com/products/rtb-house/reviews)

RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012 and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients. In 2026, RTB House launched rtb.com, a self-service platform specifically designed to allow small and medium-sized businesses and agencies to deploy auto-built creatives and maximize performance on any budget.

**Average Rating:** 4.4/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate RTB House?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.3/10)
- **A/B Testing:** 7.3/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 6.9/10 (Category avg: 8.2/10)
- **Personalization:** 7.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind RTB House?

- **Seller:** [RTB House](https://www.g2.com/sellers/rtb-house)
- **Year Founded:** 2012
- **HQ Location:** Warsaw, Poland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c47a6799758ba85087e9ff457e6f6d714f9cafb1918078944165f67117539919&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frtb-house%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,430 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Leisure, Travel & Tourism
- **Company Size:** 60% Medium, 33% Small

#### What Do G2 Reviewers Say About RTB House?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **24/7 customer support** from RTB House, ensuring quick resolution of queries and reliable assistance.
- Users commend RTB House for their **exceptional performance results** and commitment to continuous improvement in campaigns.
- Users appreciate the **impressive results** from RTB House, which enhance campaign performance and overall satisfaction.
- Users commend RTB House for their **exceptional results performance** , enhancing campaigns effectively with thoughtful support and innovative strategies.
- Users find RTB House to be a **very helpful and efficient platform** with great support and personalized results.

##### Cons

- Users find the **dashboard issues** hinder effective budget control, reporting comparison, and data formatting for analysis.
- Users face **navigation issues** in budget control and reporting features, hindering effective campaign management.
- Users struggle with **billing issues** , lacking control over budget allocation and detailed reporting options in RTB House.
- Users feel a lack of **control over budget management** , wishing for clearer insights and comparison options in reports.
- Users find the **complexity of data management** in RTB House frustrating, causing extra manual work and confusion.

#### What Are Recent G2 Reviews of RTB House?

**["Great results and great service"](https://www.g2.com/survey_responses/rtb-house-review-10880223)**

**Rating:** 5.0/5.0 stars

_— Guido D._

[Read full review](https://www.g2.com/survey_responses/rtb-house-review-10880223)

**["High ROI but Limited Creative Flexibility"](https://www.g2.com/survey_responses/rtb-house-review-12467802)**

**Rating:** 4.0/5.0 stars

_— Marco P._

[Read full review](https://www.g2.com/survey_responses/rtb-house-review-12467802)

#### What Are G2 Users Discussing About RTB House?

- [What is RTB House Personalized Retargeting used for?](https://www.g2.com/discussions/what-is-rtb-house-personalized-retargeting-used-for)

### [Customers.ai](https://www.g2.com/products/customers-ai/reviews)

Customers.ai is a powerful ecommerce solution that helps you identify your website visitors and reconnect with them through email and ads. It turns anonymous visitors into real leads by capturing and enriching their identity data and restoring lost Facebook ad audiences. Customers.ai helps you engage your website visitors by tracking the customer journey, segmenting high-intent audiences, and ensuring emails reach the right people with the right message. Plus, it works seamlessly with popular tools like Klaviyo, SendGrid, Salesforce, and HighLevel. Trusted by over 100,000 businesses worldwide, including ecommerce and DTC brands, Customers.ai is helping marketers connect with their audience and drive results.

**Average Rating:** 4.8/5.0

**Total Reviews:** 417

#### How Do G2 Users Rate Customers.ai?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.8/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 9.3/10 (Category avg: 8.2/10)
- **Personalization:** 9.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Customers.ai?

- **Seller:** [Customers.ai](https://www.g2.com/sellers/customers-ai)
- **Year Founded:** 2018
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @CustomersAI  
6,121 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4d479ef1d1defa4e7dff0784b63d8e976d72e906eaf5efbe5d58fac7d0ed3413&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17975060%2F&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 79% Small, 17% Medium

#### What Do G2 Reviewers Say About Customers.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **collaborative features** of Customers.ai, enhancing teamwork between sales and marketing for better leads.
- Users appreciate the **ease of collaboration** on leads and prospecting with Customers.ai, enhancing sales and marketing synergy.
- Users find Customers.ai extremely **easy to use** , appreciating the quick, straightforward setup and effective results.
- Users value the **lead generation capabilities** of Customers.ai, enhancing customer experience and informed decision-making.
- Users praise the **responsive customer service** of Customers.ai, enhancing their experience and optimizing performance effectively.

##### Cons

- Users find the **learning curve challenging** , as navigating configurations can be intimidating without proper support.
- Users find the **learning difficulty** challenging, especially with technical setup and understanding new features.
- Users experience **poor customer support** , with leads unaware of prior engagement, causing frustration and confusion.
- Users face a **steep learning curve** with Customers.ai, finding initial setup and functionality challenging.
- Users feel the **pricing is inflated** for the service provided, especially with limited features and poor support.

#### What Are Recent G2 Reviews of Customers.ai?

**["Killer data quality and a big jump in sales"](https://www.g2.com/survey_responses/customers-ai-review-10924030)**

**Rating:** 5.0/5.0 stars

_— Eibee S._

[Read full review](https://www.g2.com/survey_responses/customers-ai-review-10924030)

**["A Huge Improvement In How We Handle Leads"](https://www.g2.com/survey_responses/customers-ai-review-10922963)**

**Rating:** 5.0/5.0 stars

_— carl nino luis g._

[Read full review](https://www.g2.com/survey_responses/customers-ai-review-10922963)

#### What Are G2 Users Discussing About Customers.ai?

- [What is MobileMonkey used for?](https://www.g2.com/discussions/what-is-mobilemonkey-used-for) - 1 comment
- [What features should a chatbot have?](https://www.g2.com/discussions/mobilemonkey-what-features-should-a-chatbot-have)
- [How does mobile monkey work?](https://www.g2.com/discussions/how-does-mobile-monkey-work)
- [Is mobile monkey free?](https://www.g2.com/discussions/is-mobile-monkey-free) - 2 comments
- [What is MobileMonkey chat?](https://www.g2.com/discussions/what-is-mobilemonkey-chat) - 4 comments

### [Wunderkind](https://www.g2.com/products/wunderkind/reviews)

Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing.

**Average Rating:** 4.4/5.0

**Total Reviews:** 88

#### How Do G2 Users Rate Wunderkind?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.2/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 7.3/10 (Category avg: 8.2/10)
- **Personalization:** 8.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Wunderkind?

- **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind)
- **Company Website:** www.wunderkind.co
- **HQ Location:** New York, NY
- **Twitter:** @Wunderkind  
2,200 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d83237dd93a069b7e30bdccc8c5235df7272fac3b3b59382c51f8fa7710d5588&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F65582532%2F&secure%5Burl_type%5D=linkedin_company_website)  
450 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About Wunderkind?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **responsive customer support** of Wunderkind, highlighting their dedication to client success and assistance.
- Users value the **helpful support from the Wunderkind team** , appreciating their responsiveness and strategic recommendations.
- Users highlight the **significant business growth** achieved through Wunderkind's effective e-mail acquisition and conversion strategies.
- Users praise the **helpfulness of the Wunderkind team** , highlighting their responsiveness and supportive relationships.
- Users appreciate the **massive revenue gains** Wunderkind provides through effective email strategies and responsive support.

##### Cons

- Users note **limited features** and customization options, wishing for more dynamic recommendations and self-service capabilities.
- Users find **insufficient support** from Wunderkind, leading to a reliance on the team for successful integration and use.
- Users note the **limited functionality** of Wunderkind, seeking more adaptability and advanced analytics for better insights.
- Users find **missing features** in Wunderkind, expressing a desire for enhanced functionalities and design options.
- Users highlight **significant delays** in execution and revisions, impacting their project timelines and overall satisfaction with Wunderkind.

#### What Are Recent G2 Reviews of Wunderkind?

**["An Extension to Our Team"](https://www.g2.com/survey_responses/wunderkind-review-11873857)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11873857)

**["Great Features, But Some Drawbacks"](https://www.g2.com/survey_responses/wunderkind-review-11903636)**

**Rating:** 4.0/5.0 stars

_— Verified User in Sporting Goods_

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11903636)

#### What Are G2 Users Discussing About Wunderkind?

- [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located)
- [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex)
- [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do)
- [What does Wunderkind do?](https://www.g2.com/discussions/what-does-wunderkind-do)

### [Tie](https://www.g2.com/products/tie/reviews)

Tie is the Shopper Intelligence Platform for B2C ecommerce, the AI data layer that recognizes who shoppers are, what they want, and when they're ready to engage. Built on a market-leading identity graph, Tie makes Klaviyo, Shopify, and the rest of the marketing stack smarter without replacing any of it. Volume-based retention marketing is breaking down. Inboxes are saturated, ESPs alone recognize less than 10% of website traffic, and past engagement is a poor predictor of what a shopper does next. Tie runs three products on one identity graph so brands can recognize the shopper, score their intent, and land the message in the inbox tab shoppers actually check. That's why teams at Caraway, Sharper Image, Beekman 1802, Ridge, OluKai, and Portland Leather Goods run Tie every day. Here's what you get with Tie: Tie ID: Recognize the shoppers your stack is missing. Klaviyo only recognizes a fraction of returning shoppers, because most aren't logged in, switched devices, or cleared cookies. Tie ID pushes that to 90-100%, so cart, browse, and post-purchase flows fire against 2.5-4.5x more subscribers inside the first week. Every profile can be enriched with 200+ Tie Attributes spanning demographics and interests, so segmentation isn't built on guesswork. Beekman 1802 reactivated over 100,000 shoppers with Tie ID, generating over $520K in revenue. Tie Predict: Score who's ready to engage now, not who engaged last quarter. Predict replaces backward-looking Klaviyo engagement tiers with open, click, and purchase scores that refresh daily and sync into Klaviyo as profile properties your team can use however it wants. Scores draw on dozens signals from the identity graph plus live web behavior, which is how Predict surfaces high-intent shoppers sitting on a suppression list. Sharper Image saw a 41% lift in revenue per recipient while sending 22% fewer emails. Tie Priority: Land in Gmail's Primary tab and stay there. Priority is agentic deliverability. AI agents make invisible changes to Klaviyo templates so emails reach Primary instead of Promotions, then monitor domain reputation and tighten warmup and audience eligibility the moment it slips. Every send is split against a held-out control group, so the value is a measured number rather than an estimate. Across Tie Priority campaigns: a median 45% click-rate lift, a median 47% revenue lift, and under 24 hours to Primary placement on average. Tie offers one solution in place of four vendors. Most retention stacks pay separately for visitor ID, engagement scoring, inbox placement, and deliverability, and still have no single view of the shopper. Tie provides them all in one place. "Every brand is running a similar playbook. Tie Predict pulls you out of that and into something actually predictive. We're not just working with purchase history. We're getting scored on real behavioral signals, updated daily. It makes AI actually useful, instead of just marketing talk." - Connor MacDonald, CMO, Ridge Join the 250+ ecommerce and DTC brands using Tie to know their shoppers and reach them at the right moment.

**Average Rating:** 4.8/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate Tie?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.1/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 9.0/10 (Category avg: 8.2/10)
- **Personalization:** 8.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Tie?

- **Seller:** [Tie](https://www.g2.com/sellers/tie)
- **Company Website:** meettie.com
- **Year Founded:** 2021
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e5839babd1bf820ceb0135316659f535da888204a5b8c902b4fcbceaef15ee92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeettie%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 60% Small, 31% Medium

#### What Do G2 Reviewers Say About Tie?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **supportive and responsive team** behind Tie, enhancing their experience and product effectiveness.
- Users commend the **amazing and supportive customer support team** that ensures a seamless and effective deployment process.
- Users value the **ease of use** of Tie, enjoying quick setup and accessible analytics for all technical levels.
- Users highlight the **exceptional support and strategic insights** from Tie, driving significant improvements in campaign performance.
- Users praise the **easy setup** of Tie, appreciating its seamless integration and supportive customer assistance.

##### Cons

- Users find the **high cost** of the Tie product challenging, especially for small brands with limited budgets.
- Users report **conversion issues** with Tie, affecting deliverability and engagement in their marketing efforts.
- Users report that **difficult reporting** can slow down the process, but the results are ultimately worth it.
- Users report concerns about **email limitations** , particularly regarding spam complaints from unconsented website visitors.
- Users report issues with **missing email verification** , leading to spam complaints from unconsenting email recipients.

#### What Are Recent G2 Reviews of Tie?

**["Excellent Partner for Audience Expansion"](https://www.g2.com/survey_responses/tie-review-13214863)**

**Rating:** 5.0/5.0 stars

_— Gabrielle S._

[Read full review](https://www.g2.com/survey_responses/tie-review-13214863)

**["Powerful Identity Insights with Truly White-Glove Support"](https://www.g2.com/survey_responses/tie-review-13183198)**

**Rating:** 4.5/5.0 stars

_— Kaitlin D._

[Read full review](https://www.g2.com/survey_responses/tie-review-13183198)

### [DeepClick-Inventor of ReflowLink](https://www.g2.com/products/deepclick-inventor-of-reflowlink/reviews)

Inventor of ReflowLink 6 Powers to Boost Your Ads Ad Re-engagement：+10% conversion via repeated exposure Complaint Diversion：Reduce 80% of ad-related complaints Green Shield Engine：Make every landing page approval-ready Audience Backup：100% pixel recovery Web Push Retargeting：Instantly re-engage lost users Private Domain Growth：Increase up to 20% owned-channel conversions

**Average Rating:** 5.0/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate DeepClick-Inventor of ReflowLink?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.3/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 10.0/10 (Category avg: 8.2/10)
- **Personalization:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind DeepClick-Inventor of ReflowLink?

- **Seller:** [DeepClick](https://www.g2.com/sellers/deepclick)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b578af952b769da15bbcdcc84dc5a8d5902d8117716320a7f2160a04f20e9cef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeepclick.com%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Co-Founder
- **Top Industries:** Computer Software
- **Company Size:** 86% Small, 23% Medium

#### What Do G2 Reviewers Say About DeepClick-Inventor of ReflowLink?

_AI-generated summary from verified user reviews_

##### Pros

- Users find DeepClick easy to use, appreciating its **intuitive design** that simplifies user re-engagement and retention strategies.
- Users value the **efficiency** of DeepClick for boosting retargeting results and user re-engagement effectively.
- Users find the **setup process easy** , allowing smooth integration and management of retargeting campaigns effortlessly.
- Users value the **improved performance results** from DeepClick, noting increased repeat visits and conversions through efficient retargeting.
- Users value the **flexibility and effectiveness** of DeepClick for personalized and manageable audience targeting in campaigns.

##### Cons

- Users find **difficult reporting** due to limited customization and flexibility, impacting deeper performance analysis and optimization.
- Users find **limited customization options** in DeepClick-Inventor, suggesting it lacks flexibility for advanced use cases.
- Users find the **difficult learning** curve overwhelming, wishing for clearer guidance and simpler onboarding processes.
- Users note **feature limitations** in DeepClick-Inventor, particularly in cart abandonment campaigns and integration options, affecting flexibility.
- Users find **integration issues** challenging due to the lack of detailed technical documentation for connecting DeepClick effectively.

#### What Are Recent G2 Reviews of DeepClick-Inventor of ReflowLink?

**["Campaign Management That Works for Small, Lean Marketing Teams"](https://www.g2.com/survey_responses/deepclick-inventor-of-reflowlink-review-12252922)**

**Rating:** 5.0/5.0 stars

_— Atanas T._

[Read full review](https://www.g2.com/survey_responses/deepclick-inventor-of-reflowlink-review-12252922)

**["Good retention tool and PWA engagement for small teams"](https://www.g2.com/survey_responses/deepclick-inventor-of-reflowlink-review-12188584)**

**Rating:** 5.0/5.0 stars

_— Ivar V._

[Read full review](https://www.g2.com/survey_responses/deepclick-inventor-of-reflowlink-review-12188584)

### [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews)

Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI. Built on years of performance expertise, ODR combines unique reach with deep contextual insights and predictive AI to drive measurable outcomes at scale.

**Average Rating:** 3.4/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Outbrain Direct Response by Teads?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.5/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 9.3/10 (Category avg: 8.2/10)
- **Personalization:** 9.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Outbrain Direct Response by Teads?

- **Seller:** [Teads](https://www.g2.com/sellers/teads)
- **Year Founded:** 2005
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0b8318c2074a699258e93b99803f8224387903271747c492a57ad3bf6f2bc3fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fteads%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,845 employees on LinkedIn®
- **Ownership:** NASDAQ: TEAD

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 55% Medium, 40% Small

#### What Do G2 Reviewers Say About Outbrain Direct Response by Teads?

_AI-generated summary from verified user reviews_

##### Cons

- Users face **insufficient training** , leading to frustration with unclear campaign setup and poor customer support from Outbrain.
- Users face **poor customer support** with Outbrain, leading to unresolved issues and campaign blocks without clear communication.
- Users find Outbrain's **poor support services** frustrating, leading to blocked campaigns and unresponsive customer support.
- Users find Outbrain Direct Response **time-consuming** due to unclear hurdles and unresponsive customer service, leading to frustration.

#### What Are Recent G2 Reviews of Outbrain Direct Response by Teads?

**["Best Native Ads Platform"](https://www.g2.com/survey_responses/outbrain-direct-response-by-teads-review-5236499)**

**Rating:** 5.0/5.0 stars

_— Liliana M._

[Read full review](https://www.g2.com/survey_responses/outbrain-direct-response-by-teads-review-5236499)

**["Great reach and inventory"](https://www.g2.com/survey_responses/outbrain-direct-response-by-teads-review-7085430)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/outbrain-direct-response-by-teads-review-7085430)

#### What Are G2 Users Discussing About Outbrain Direct Response by Teads?

- [What is your primary use case for Outbrain in your content marketing strategy, and what results have you seen?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-outbrain-in-your-content-marketing-strategy-and-what-results-have-you-seen)
- [What is taboola and outbrain?](https://www.g2.com/discussions/what-is-taboola-and-outbrain)
- [How much does outbrain cost?](https://www.g2.com/discussions/how-much-does-outbrain-cost) - 1 comment
- [What is outbrain used for?](https://www.g2.com/discussions/what-is-outbrain-used-for) - 1 comment
- [What is outbrain amplify?](https://www.g2.com/discussions/what-is-outbrain-amplify) - 1 comment

### [OptiMonk](https://www.g2.com/products/optimonk/reviews)

✨AI Popup Builder | Popups that perfectly match your brand. Built in minutes. Designed to convert. OptiMonk is the only AI-driven popup builder designed for ecommerce businesses. It enables digital marketers to create high-converting popups in minutes—without any technical knowledge or complex editing tools. With everything you need to maximize email and SMS capture, OptiMonk goes beyond list building. It also helps reduce cart abandonment, drive upsells, promote seasonal offers, and guide visitors through your site. You can create stunning, branded popup campaigns for all of these use cases quickly with our AI wizard. With just a few clicks, our AI automates the creation of popups, ensuring every campaign fits your brand perfectly and is optimized for maximum conversions. This makes the process of launching new campaigns smooth and efficient. And while our AI handles the heavy lifting, you can still take control with our industry-leading drag-and-drop editor—perfect for those moments when you want to fine-tune your campaigns and add a personal touch. Try OptiMonk and see the difference for yourself! EVERYTHING YOU NEED TO INCREASE CONVERSIONS: 👉 AI wizard: Instantly create stunning, branded popup campaigns with the power of AI. 👉 Drag & drop editor: Fine-tune your popups anytime with our easy visual editor. 👉 Use case library: We provide ready-made templates for a wide range of use cases, incorporating proven strategies like discount codes, limited-time offers, gamification, and personalized product recommendations. 👉 A/B testing: Launch quick tests to find the best headlines, offers, or messages. 👉 Analytics: Optimize for real revenue, not just clicks or signups. 👉 Personalization: Show the right message to the right customer, every time. Start turning traffic into sales now with OptiMonk!

**Average Rating:** 4.8/5.0

**Total Reviews:** 155

#### How Do G2 Users Rate OptiMonk?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.2/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.4/10 (Category avg: 8.2/10)
- **Personalization:** 9.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind OptiMonk?

- **Seller:** [OptiMonk](https://www.g2.com/sellers/optimonk)
- **Year Founded:** 2014
- **HQ Location:** Debrecen
- **Twitter:** @OptiMonk1  
3,123 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04b95bd164cd48fa98151d812d8cac4b4434d40c743184620cd63066f68a4e0e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5369196%2F&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 83% Small, 14% Medium

#### What Do G2 Reviewers Say About OptiMonk?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of campaign creation** with OptiMonk, enjoying user-friendly templates and efficient setup.
- Users value the **ease of campaign creation** with OptiMonk, appreciating the user-friendly templates and support.
- Users commend the **ease of creation** of campaigns with OptiMonk, enhancing their overall marketing experience.
- Users find the **ease of use** of OptiMonk's campaign creation tools to be highly convenient and efficient.
- Users find the **easy creation of campaigns** with OptiMonk highly convenient and user-friendly after initial setup.

##### Cons

- Users find the **difficult setup** challenging, especially when targeting specific pages to conserve pageviews effectively.
- Users find it difficult with **editing issues** , particularly when trying to change colors and fonts effectively.
- Users find **integration with Emarsys challenging** , particularly when targeting specific pages due to pageview limitations.
- Users face **integration issues** with OptiMonk, particularly regarding setup with Emarsys and pageview constraints.
- Users find the **lack of API integration** with Emarsys to be disappointing and complicating their setup needs.

#### What Are Recent G2 Reviews of OptiMonk?

**["Easy Popup Setup with Great Analytics"](https://www.g2.com/survey_responses/optimonk-review-12954054)**

**Rating:** 4.5/5.0 stars

_— Emin Z._

[Read full review](https://www.g2.com/survey_responses/optimonk-review-12954054)

**["Empowers Marketing with Ease and Innovation"](https://www.g2.com/survey_responses/optimonk-review-12762071)**

**Rating:** 4.5/5.0 stars

_— Prahlad K._

[Read full review](https://www.g2.com/survey_responses/optimonk-review-12762071)

#### What Are G2 Users Discussing About OptiMonk?

- [Is opt in Monster free?](https://www.g2.com/discussions/is-opt-in-monster-free)
- [How do you set up OptiMonk?](https://www.g2.com/discussions/how-do-you-set-up-optimonk)
- [What is front OptiMonk com?](https://www.g2.com/discussions/what-is-front-optimonk-com)
- [What is OptiMonk used for?](https://www.g2.com/discussions/what-is-optimonk-used-for)

### [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews)

CustomerLabs is a no-code First-Party Data Ops (1PD Ops) platform built for performance marketing teams who want to train ad platforms on first-party signals that actually drive business outcomes. Instead of letting Meta, Google, TikTok, and LinkedIn optimise for generic conversion noise, CustomerLabs unifies website, CRM, offline, and identity data into one operating layer, then sends optimisation-ready signals back to every growth platform across 200+ destinations. Trusted by 1000+ brands and agencies worldwide, CustomerLabs is privacy-first by design and built for e-commerce, lead generation, health & wellness, and agency teams. Why signal quality, not tracking, is the real problem Tracking is no longer the whole problem. Signal quality is. When website events, CRM stages, offline revenue, and identity data stay disconnected, ad platforms optimise against incomplete signals, and the cost shows up everywhere. Browser-only events leave platforms with weaker identity match quality and less reliable learning. Revenue quality, lifecycle stage, and offline outcomes never make it back to bidding platforms. CRM stages, offline sales, and qualified leads stay trapped in separate systems instead of improving campaign optimisation. The result: platforms chase cheap conversions instead of new customers, qualified pipelines, or high-value buyers. CustomerLabs stitches these scattered systems into one usable operating layer, so platforms learn from cleaner, richer feedback. The 1PD Ops Stack Collect & Resolve. Bring data in from your website, CRM, backend, webhooks, POS, and offline sources. Resolve identity into one profile per person across browser, CRM, and ad clicks. First-party domain tracking stores server-side cookies on your own domain, so identity persists beyond ITP and browser restrictions. Build & Sync. Build audiences segmented by lifecycle, value, CRM stage, and purchase behaviour. Route events and audiences to Meta, Google, LinkedIn, TikTok, and 200+ more destinations from one pipeline. Activate, Measure, & Govern. Auto-refresh audience membership across every platform in real time. Track offline conversions by sending CRM stages, in-store sales, and phone orders back as ad conversions. Fix CAPI and EMQ through identity enrichment, deduplication, and first-party domain delivery. Govern everything with encryption, consent management, regional hosting, and DPA, GDPR, HIPAA, and CCPA compliances. Key Features Server-Side Tracking & Conversions API (CAPI): Collect store purchase events and lead form submissions without loss, then sync them to Meta, Google Ads, TikTok, and LinkedIn from one server-side pipeline. First-party domain tracking preserves fbclid and gclid on your own domain so attribution and ROAS reporting stay accurate for stores and lead funnels. Identity Resolution: Map anonymous and known users into one unified profile across browser, CRM, and ad clicks, improving match rates and Event Match Quality (EMQ) for stronger algorithmic learning. Signal Engineering: Go beyond tracking. Not every purchase should train the algorithm the same way. Filter, enrich, and split raw events into curated outcome signals: new customers vs. returning buyers, high-AOV orders, qualified pipeline (MQL, SQL, and won stages), category purchases, and repeat buyers, so platforms optimize for the outcomes that actually matter. Session Enrichment for Algorithm Training: Algorithms learn in sequence. Enriched sessions with purchase events or CRM stage changes help Meta and Google understand shopper and lead behaviour before they convert. Audience Builder & Real-Time Activation: Segment by lifecycle, value, CRM stage, and purchase behaviour. Auto-refresh audience membership across every connected platform in real time, recovering stronger remarketing pools with cleaner identity and higher match rates. Offline Conversion Tracking: Send CRM stages, in-store sales, COD orders, and phone orders back into ad platform learning so the full business, not just web conversions, is visible to optimisation. Value-Based Bidding Signals: Send order value and revenue tiers with every purchase event so ad platforms bid for margin and high-value buyers, not low-AOV conversions. True Click Attribution & Funnel Analytics: Measure orders, revenue, and qualified pipeline by channel. Know which campaigns deserve more budget, not what platforms inflate in their own dashboards. Track which products turn views into purchases and which lead stages turn clicks into SQL and won deals. Privacy, Consent & Data Residency: Privacy-first by design with hashing, consent-aware collection, server-side delivery, and regional hosting across the EU (Frankfurt), US (Virginia), and APAC (Singapore). Compliant with GDPR, HIPAA, CCPA, and DPA, keeping signal flow durable even when platform restrictions break default setups. Outcomes You Can Train For CustomerLabs lets teams choose the outcome they want more of. Train campaigns on new buyers instead of every buyer in the same pool. Optimize for subscriber starts, renewals, and repeat value instead of one-time purchases. Push qualified CRM stages back into platforms so optimisation improves pipeline quality, not just form-fill volume. Send revenue tiers and basket value back so platforms bid toward the buyers that matter most. Recover stronger remarketing pools with cleaner identity and higher match rates. Use product and category signals to push spend toward higher-margin catalogue demand. Send store sales, COD, and closed revenue back into platform learning. Keep signal flow durable with consent-aware collection and tighter downstream control. Built For Your Stack DTC & Ecommerce: Separate new vs. returning customers; send value signals; and scale what matters, driving up to 86% new-customer purchases. Lead Gen & B2B: Push MQL, SQL, and won stages back so platforms find better leads instead of cheap form fills, improving the lead-to-opportunity ratio by 20%. Agencies: Manage signal quality, match rates, and outcomes across every client from one setup instead of rebuilding workflows per account. Offline & COD: Make invisible revenue visible to ads by sending store sales, COD, and POS conversions back to Meta and Google. Health & Wellness: Stay live through platform restrictions with consent-aware, privacy-safe signal delivery. One brand recovered a 9.3 EMQ score in under 24 hours after metadata restrictions. Multi-Platform Ecommerce: Unify Shopify, CRM, and POS into one signal layer so platforms learn from cleaner customer and revenue feedback. Proven Outcomes Smars, a leading jewellery brand, scaled campaigns to 86% new-customer purchases (212 of 247 conversions were net-new buyers) by training Meta and Google on first-time buyers instead of returning purchasers in the same conversion pool, using new-customer acquisition signals (NCAC). Fateh increased its lead-to-opportunity ratio by 20% by sending MQL, SQL, and won stages back to ad platforms so campaigns learnt from pipeline quality rather than raw form fills. Dundas Life slashed top-of-funnel lead costs by 60% by feeding lead-stage values into Google Enhanced Conversions, moving bidding toward deals won instead of cheap top-of-funnel leads. A personal wellness brand overcame Meta's data restrictions by recovering a 9.3 EMQ score through consent-aware hashing and first-party domain delivery, staying live when default setups broke. Other teams have controlled cost-per-purchase across multiple products by sending order value with every purchase event and improved retargeting performance while reducing cost-per-lead using cleaner first-party audiences. Across geos and verticals, brands report results like 95% event match, +3.8x ROAS, +62% new customers, 96% data accuracy, +55% audience reach, +2.8x ROAS, +40% attribution, +45% prepaid orders, and +3.2x customer LTV. Who Uses CustomerLabs CustomerLabs is trusted by performance teams at brands and agencies, including The Sleep Company, Mokobara, Snitch, The Good Bug, Goodbody Wellness, WPP, Dentsu, Rare Rabbit, and many more across 19+ industries, from e-commerce and lead generation to health and wellness and agency operations. Frequently Asked Questions Do I need a credit card to start? No. CustomerLabs offers a 14-day trial with no card upfront. Use cases are scoped before signup, so the trial period is purely for data audit, data ingestion, and activation. Where is my data stored? CustomerLabs offers regional hosting across the EU (Frankfurt), US (Virginia), and APAC (Singapore) to meet data residency requirements. Is CustomerLabs privacy-compliant? Yes. The platform is built to support GDPR, HIPAA, and CCPA compliance, with hashing, consent-aware collection, and server-side delivery. Most teams already have CAPI live. The real question is whether the platform is learning from the right purchase signal, and that is exactly what CustomerLabs Signal Engineering solves. CustomerLabs gives performance marketing teams one system for first-party data collection, identity resolution, and signal engineering, moving them from tracking fixes to true 1PD Ops.

**Average Rating:** 4.8/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate CustomerLabs 1PD Ops Platform?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.8/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 9.3/10 (Category avg: 8.2/10)
- **Personalization:** 9.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind CustomerLabs 1PD Ops Platform?

- **Seller:** [CustomerLabs](https://www.g2.com/sellers/customerlabs)
- **Year Founded:** 2013
- **HQ Location:** Willington, US
- **Twitter:** @customerlabsco  
342 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e24917c57d9f9d86cca8ac8f90d0c77874ca55ffbbb946e4fa647f46f70a7af5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2828395&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Small, 22% Medium

#### What Do G2 Reviewers Say About CustomerLabs 1PD Ops Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional customer support** from CustomerLabs, enhancing the overall user experience and accessibility of the platform.
- Users appreciate the **easy setup and extensive support** of CustomerLabs 1PD Ops Platform, enhancing user experience significantly.
- Users value the **easy setup** of CustomerLabs 1PD Ops Platform, allowing quick integrations and seamless onboarding experiences.
- Users praise the **excellent customer support** of CustomerLabs 1PD Ops Platform, facilitating seamless implementation and problem resolution.
- Users appreciate the **easy setup process** of CustomerLabs 1PD Ops Platform, enabling quick and efficient integrations.

##### Cons

- Users find the **pricing model expensive** , especially as it charges based on the number of events tracked.
- Users find the **reporting structures lacking** , hindering their understanding of customer origins and trends.
- Users dislike that the **pricing model is tied to event tracking** , feeling it could be more affordable.
- Users find the **difficult reporting** structures hinder their understanding of customer origins and insights.
- Users find the setup process **difficult** without tech skills, but support provides helpful guidance.

#### What Are Recent G2 Reviews of CustomerLabs 1PD Ops Platform?

**["Easy to Use, Flexible Support, and a Big Win with Meta Tracking"](https://www.g2.com/survey_responses/customerlabs-1pd-ops-platform-review-13122940)**

**Rating:** 5.0/5.0 stars

_— Cam H._

[Read full review](https://www.g2.com/survey_responses/customerlabs-1pd-ops-platform-review-13122940)

**["A Reliable, Privacy-Safe Tracking Solution for Health and Wellness"](https://www.g2.com/survey_responses/customerlabs-1pd-ops-platform-review-13212489)**

**Rating:** 5.0/5.0 stars

_— Caros P._

[Read full review](https://www.g2.com/survey_responses/customerlabs-1pd-ops-platform-review-13212489)

#### What Are G2 Users Discussing About CustomerLabs 1PD Ops Platform?

- [What is a CDP solution?](https://www.g2.com/discussions/customerlabs-cdp-what-is-a-cdp-solution)
- [What is a CDP solution?](https://www.g2.com/discussions/what-is-a-cdp-solution)
- [What is CDP and various function of CDP?](https://www.g2.com/discussions/what-is-cdp-and-various-function-of-cdp)
- [What are the benefits of CDP?](https://www.g2.com/discussions/what-are-the-benefits-of-cdp)
- [What is CDP software?](https://www.g2.com/discussions/what-is-cdp-software) - 1 comment, 1 upvote

### [N.Rich](https://www.g2.com/products/n-rich/reviews)

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform.

**Average Rating:** 4.7/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate N.Rich?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.1/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.9/10 (Category avg: 8.2/10)
- **Personalization:** 9.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind N.Rich?

- **Seller:** [N.Rich](https://www.g2.com/sellers/n-rich)
- **Company Website:** nrich.io
- **Year Founded:** 2015
- **HQ Location:** Helsinki, FI
- **Twitter:** @NRICH\_ABM  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f54bf9598d6ba6110d4a4c51d931c5116106f6752ea9c8b1058cb89b35ec6217&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fndotrich%2F&secure%5Burl_type%5D=linkedin_company_website)  
122 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Computer Software, Hospital & Health Care
- **Company Size:** 53% Medium, 33% Large

#### What Do G2 Reviewers Say About N.Rich?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of N.Rich, enabling straightforward campaign setups and efficient user experience.
- Users highlight the **unmatched customer support** at N.Rich, appreciating constant check-ins and personalized assistance.
- Users value the **detailed campaign management** features of N.Rich, facilitating efficient setups and insightful analytics.
- Users value the **easy setup** of N.Rich, enabling quick campaign launches and immediate results.
- Users value the **detailed analytics** of N.Rich, which provide clear insights and enhance their ABM strategy effectively.

##### Cons

- Users note a **learning curve** with N.Rich, requiring time and effort before experiencing its full benefits.
- Users experience **limited reporting** capabilities with discrepancies between dashboard data and exported results, causing confusion.
- Users note a **difficult learning curve** with N.Rich, requiring time and effort to master its features effectively.
- Users have experienced **inadequate reporting** , with discrepancies between dashboard data and exported results creating confusion.
- Users express concern over **insufficient insights** from N.Rich, particularly in media performance and cross-channel effectiveness.

#### What Are Recent G2 Reviews of N.Rich?

**["The foundation of our ABM motion"](https://www.g2.com/survey_responses/n-rich-review-12898014)**

**Rating:** 5.0/5.0 stars

_— Chris C._

[Read full review](https://www.g2.com/survey_responses/n-rich-review-12898014)

**["N.Rich Supercharged Our ABM: Higher Pipeline, Smarter Spend, Clear Account Insights"](https://www.g2.com/survey_responses/n-rich-review-12870191)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/n-rich-review-12870191)

#### What Are G2 Users Discussing About N.Rich?

- [What does N.Rich do?](https://www.g2.com/discussions/n-rich-what-does-n-rich-do)
- [What is the use of N.Rich?](https://www.g2.com/discussions/what-is-the-use-of-n-rich)
- [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment
- [What does n rich do?](https://www.g2.com/discussions/what-does-n-rich-do) - 1 comment

### [Spotler Activate](https://www.g2.com/products/spotler-activate/reviews)

Spotler Activate is a dynamic Customer Data Platform (CDP) designed to empower businesses to create hyper-personalised customer journeys and high-impact campaigns across multiple channels. By seamlessly merging web visitor data with existing customer information, Spotler Activate provides a 360-degree view of each customer, building comprehensive profiles that allow for tailored, data-driven marketing efforts. The platform's journey builder offers a user-friendly drag-and-drop editor, enabling marketers to create and optimise campaigns with conditional triggers and real-time integrations effortlessly. With powerful personalisation features, Spotler Activate can adapt to individual customer preferences and purchasing stages, enhancing the shopping experience by displaying real-time, relevant product recommendations across webshops, emails, and other digital touchpoints. A/B testing and segmentation tools are embedded within Spotler Activate, allowing businesses to refine their personalisation strategies continually. The platform also supports robust audience segmentation with its Audience Builder tool, utilising diverse variables to target precise customer segments effectively. Spotler Activate boosts customer engagement by synchronising messaging across multiple channels, providing real-time persuasive elements, like purchase urgency cues, and enabling automated A/B tests to determine the best-performing content variations. Spotler Activate integrates smoothly with popular software, including e-commerce solutions like Magento and PrestaShop, and supports APIs and web push notifications, enhancing its functionality. Businesses can leverage lifecycle management, RFM modelling, and a meta conversions API for comprehensive campaign insights and strategic decision-making. With Spotler's support services, users benefit from comprehensive training and expert assistance to maximise the platform's potential. Spotler Activate is ideal for marketers aiming to elevate personalisation, drive conversions, and build stronger customer loyalty through data-driven, automated marketing strategies.

**Average Rating:** 4.5/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Spotler Activate?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.3/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 10.0/10 (Category avg: 8.2/10)
- **Personalization:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Spotler Activate?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 53% Small, 40% Medium

#### What Are Recent G2 Reviews of Spotler Activate?

**["Easy to use and usefull customer data platform with focus on personalization"](https://www.g2.com/survey_responses/spotler-activate-review-5350417)**

**Rating:** 5.0/5.0 stars

_— Wes v._

[Read full review](https://www.g2.com/survey_responses/spotler-activate-review-5350417)

**["Squeezely helps us create personalized experiences for our customers"](https://www.g2.com/survey_responses/spotler-activate-review-5353795)**

**Rating:** 4.5/5.0 stars

_— Bas V._

[Read full review](https://www.g2.com/survey_responses/spotler-activate-review-5353795)

#### What Are G2 Users Discussing About Spotler Activate?

- [What is Squeezely used for?](https://www.g2.com/discussions/what-is-squeezely-used-for)
- [What is Datatrics Predictive Marketing used for?](https://www.g2.com/discussions/what-is-datatrics-predictive-marketing-used-for)

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[Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

[Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

[Workforce Management Software](https://www.g2.com/categories/workforce-management)

[Retail POS Systems](https://www.g2.com/categories/retail-pos)

Similar Categories

- [Ad Networks](/categories/ad-networks)
- [App Monetization Platforms](/categories/app-monetization-platforms)
- [Audience Data Providers](/categories/audience-data-providers)
- [Click Fraud](/categories/click-fraud)
- [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms)

- [Creative Management Platforms](/categories/creative-management-platforms)
- [Cross-Channel Advertising](/categories/cross-channel-advertising)
- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
- [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp)
- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)

- [Digital Audio Advertising](/categories/digital-audio-advertising)
- [Display Advertising](/categories/display-advertising)
- [Identity Resolution](/categories/identity-resolution)
- [Media Sales Software](/categories/media-sales-software)
- [Mobile Advertising](/categories/mobile-advertising)

[Browse Retargeting Themes](/categories/retargeting/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Retargeting software helps companies serve display ads across the internet to users who have previously visited their website. Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance. Once the visitor leaves the website, these pixels notify retargeting platforms to serve certain ads based on the pages that person visited on the original website. These tools help marketers focused their advertising budget on people who are already familiar with their brand and have engaged in some way.

To qualify for inclusion in the Retargeting category, a product must:

- Attach pixels or identifiers to website visitors
- Use cookies to serve a company’s ads to those website visitors across other sites online

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