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Social Media Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Social Media Advertising Software for Enterprise Businesses

    Products classified in the overall Social Media Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Social Media Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Social Media Advertising category.

    In addition to qualifying for inclusion in the Social Media Advertising Software category, to qualify for inclusion in the Enterprise Business Social Media Advertising Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

    Top 10 Social Media Advertising Software for Enterprise Businesses

    • Mailchimp All-in-One Marketing Platform
    • HubSpot Marketing Hub
    • Smartly.io
    • Facebook
    • Mediaocean Scope
    • Twitter Ads
    • LinkedIn
    • ROI Hunter
    • WordStream
    • Constant Contact

    Compare Enterprise Business Social Media Advertising Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (4,395)4.4 out of 5
    Entry Level Price:$0

    Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com

    (6,530)4.4 out of 5
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    Entry Level Price:$0

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attra

    (418)4.4 out of 5
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    Smartly.io automates every step of social advertising to unlock greater performance and creativity. With over $2B annual ad spend, we partner with the world’s leading brands to drive greater performance. Our platform enables Creative and Performance teams to collaborate, produce, test and launch the best performing ads. With Smartly.io you can close the loop between planning, creating, launching and learning. You are able to move fast to scale creative testing and run your whole advertising in

    (1,019)4.2 out of 5

    Find new customers. Increase sales.

    (256)4.1 out of 5
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    Scope is the leading Closed Ecosystems Platform (CEP) for marketers to gather intelligence and drive business outcomes. The world's leading brands trust Scope to surface insights about their most valuable consumers and activate them across screens. With more than $2 billion in annualized advertising spend running through the platform, Scope bridges linear television, streaming video, digital commerce, and social media. Scope is part of the Mediaocean product portfolio. Visit https://www.4cinsigh

    (188)3.8 out of 5

    Get your Tweets and your account in front of more people who are interested in your business.

    Build your presence, establish relationships, reach the people that matter most on LinkedIn.

    (63)4.8 out of 5
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    ROI Hunter helps e-commerce companies become more profitable by providing them with technology and professional guidance to achieve positive ROI from the early stages of cooperation. We have built a Product Marketing Platform (PMP) to connect the product, campaign, and other first-party data to give marketers insights into campaign performance across distinct channels with the additional context of their impact on products that are or could be promoted. Our platform can capture Google Shopping

    (915)4.5 out of 5

    WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows

    (4,414)3.9 out of 5
    Entry Level Price:Starts at $20 (per month)

    Constant Contact helps small businesses, nonprofits, and individuals dream smarter with all the tools they need to market their ideas, build a professional brand online, attract customers, and sell more products. - Email Create professional emails, find new customers, and drive sales for your business. - Websites Get a custom-designed website in just minutes with our intelligent Website Builder. - Stores Open your online store and start selling in a few simple steps. Setup is free. - Domains

    Advertising Studio let’s you activate your CRM data in Salesforce to securely and powerfully reach your customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across all digital advertising. Enhance your email marketing goals with advertising and coordinate campaigns with social, mobile, sales, and customer service efforts. Create advanced campaigns and creative variations with sophisticated targeting and optimize them at scale with just a few cli

    (466)3.9 out of 5
    Entry Level Price:$0

    The AdRoll e-commerce marketing platform empowers D2C brands to deliver the consistent, personalized, cross-channel experiences vital to lasting customer relationships. Our machine learning engine makes a trillion decisions a day, so you can focus on strategic, creative work and grow faster, using the resources you have today. Our platform combines your customer data and ours from every point, giving you the entire bird’s-eye view of each customer’s habits, with continuous measurement and attrib

    (86)3.7 out of 5

    The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

    (256)4.0 out of 5

    Kenshoo is a global software platform for companies that want marketing insights, planning and activation at scale. Our unique access to rich data across all of the digital channels with highest customer engagement enables us to deliver leading solutions in each channel and empowers marketers to make better decisions across them. These channels include Google, Bing, Facebook, Instagram, Pinterest, Amazon Advertising, Apple Search Ads, Baidu, Yahoo Advertising, Snap and Yandex. Leveraging our ma

    (446)3.9 out of 5
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    Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting

    (132)4.0 out of 5
    Entry Level Price:$499 per month

    OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.

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    Check out the G2 Grid® for the top Social Media Advertising Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
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    Niche
    HubSpot Marketing Hub
    Constant Contact
    WordStream
    Marin Software
    Salesforce
    AdRoll
    Kenshoo
    Adobe Advertising Cloud
    LinkedIn
    Facebook
    Twitter Ads
    Mediaocean Scope
    OutboundEngine
    Smartly.io
    ROI Hunter
    Mailchimp All-in-One Marketing Platform
    Market Presence
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    Learn More About Social Media Advertising Software

    What is Social Media Advertising Software?

    There is no denying the staying power and widespread impact of social media. Social media platforms are among the top-visited websites and most-used mobile applications year after year, with worldwide membership continually rising. These channels are where people of all ages interact, share their ideas, and spend much of their free time. For millions of users, it is also where they find new brands or form a closer relationship with their favorite companies. Advertising on social media channels allows companies of all kinds to capitalize on this opportunity and reach the most diverse, engaged audience possible. Depending on your company and target audience, social media campaigns can be a smart addition to your marketing strategy or even the cornerstone of your advertising efforts.

    With social media management tools and advertising platforms, brands can steer their social media marketing initiatives without the need for outsourcing and hiring social media marketing companies. The tools in this category can help users price out, schedule, and modify paid posts through one or more social profiles. In some cases, these platforms can also assist with designing social ads, and in other cases they will integrate with design software so users can upload their latest ad designs to be shared as social content. The capabilities and integrations of these products are constantly evolving along with the media platforms themselves. If you are considering a social networking campaign for your business, you should research the diverse solutions in this category and find the right software for your company’s specific needs and goals. Products in this category can offer features of or integrate closely with other social media marketing software and digital advertising platforms to form a complete in-house toolkit for advertising your business online.

    Key Benefits of Social Media Advertising Software

    • Determining the cost and deployment options for social media marketing efforts on one or more social media platforms
    • Scheduling and placing social advertisements and/or promoted posts into the feeds of your target audience
    • Helping to measure the success of specific posts with included features or integrations with other tools
    • Redirecting interested users to your company’s website or online store so they can inquire about and purchase the goods or services being advertised

    Why Use Social Media Advertising Software?

    More than three billion people are active users on one or more social media tools. That number shows no sign of slowing—on the contrary, people are integrating social media profiles more into their daily lives, selling and buying products directly through these platforms and using them as trusted sources for content and brand discovery. Millions of businesses are taking to social media management to supplement, and perhaps in lieu of, standard websites or other listings. What began as a basic way for people to connect is now a fully legitimate revolution in how humans—and organizations—operate.

    Each business demands a unique marketing approach based on their offering, their brand voice, and their circumstances (e.g., location, customer base). For those businesses with some social component, or those planning to get involved, media management tools such as social media advertising platforms can enable far-reaching media marketing efforts. This technology can help you go toe to toe with competitors and reach your most valued customers directly on their favorite social platforms. Users can leverage these tools for high-value, one-off campaigns or to develop a steady stream of targeted social media posts over an indefinite period of time.

    Social media advertising platforms are key for executing in-house advertising campaigns on social networks. However, to use them correctly, you must first have a strategy in place. Which social networks does your target audience visit most? On which KPIs are you basing campaign success? Are you running a direct-response or a branding campaign? These are a few questions that need answering to build your strategy and before you can properly select the best social media advertising tool for your needs. Consultations with one or more marketing strategy agencies can help you and your team determine the ideal marketing approach, including how a social media management platform or advertising platform can contribute to your success.

    Who Uses Social Media Advertising Software?

    An active social media presence and marketing effort are beneficial for, and increasingly expected of, diverse companies across the world. Creating, sharing, and interacting with content on these platforms should be a serious initiative from a business perspective, treated equally alongside sales, product development, customer service, and other departments. With that being said, the following users are most likely to be directly involved with the platforms in this category and make social media advertising a priority in their daily routine.

    Social media managers — There are a number of recently created terms being used to describe resident social media experts: social media specialists, social media coordinators, and social media managers, to name a few. Depending on the size of your marketing department and the scope of your social strategy, you may be planning an entire team focused around social media management—touching on all aspects, from ad design to community engagement. Whatever job titles you go with, these specialized individuals are recruited for their knowledge and mastery of the social realm, including the selection and sharing of paid posts and ads.

    If you have a social media manager or are considering a specialist in the near future, these individuals are the ideal use case for the products in this software category. To properly manage social media in the current age, your in-house experts may require a handful of solutions to best perform their tasks at hand. Social media advertising tools can and should be a crucial ingredient in their technology stack, helping them make the most of these profiles with promoted posts and targeted ads. Third-party specialists, such as those working with social media marketing agencies, will use these platforms to oversee social media campaigns for their clients.

    Marketing specialists — Despite its swelling importance in the professional world, not every company has a dedicated team for social media. Social media marketing might just be one component of a larger marketing department, alongside traditional advertising, search marketing, and public relations. If your marketing department is performing without a social media manager or other specialist, then others on the team may find themselves using social media advertising tools at some point along the way. These solutions can be deployed alongside other marketing software and digital advertising software to form a complete ecosystem of tools to plan, perform, and measure a wide range of advertising efforts. As your company grows, you may decide to make space for a designated social pro. In the meantime, your present marketing team can use these tools as an extension of their collective efforts.

    Small business managers — To take the previous example one step further, companies in their earliest stages do not always have the budget for in-house marketing specialists. In these cases, it is often the founders and managers who oversee initial advertising, including setting up business profiles on social networks and generating interest through posts and community involvement. Social media advertising tools allow these entrepreneurs to shape the complete brand voice on these channels and generate buzz with social marketing. Although many startups simply cannot afford marketing staff with their early budgets, in some cases, CEOs and other company leaders prefer to have ownership over these stylistic decisions and take responsibility for marketing efforts. Products in this category are often intuitive by design and allow executives or early hires to get the ball rolling on social advertising with a basic understanding of networking platforms.

    Kinds of Social Media Advertising Software

    There are solutions in this category all across the spectrum of functionality. Some are built to operate as multi-purpose solutions and can technically fit into multiple software categories on G2. Others are specialized to help users advertise with certain types of posts or on specific social media sites, rather than on numerous sites at the same time. The best way to understand your company’s different options is to read the product descriptions and verified reviews on individual listings in this category. For the purposes of this content, we’ve grouped social media advertising tools into two main categories, which you can read about below.

    First-party — Social platforms may offer their own self-serve advertising tools that allow advertisers to pay for and manage their ads within the site’s framework. These are also referred to as first-party social media advertising tools. First-party tools tend to be less feature-rich and are more difficult to scale but also tend to be offered in a pay-for-performance model. As such, this is ideal for smaller companies that are testing the waters. These tools may be built upon the technology of major social platforms, and although they are less customizable, this can add peace of mind due to the proven nature of these technologies and the amount of resources being directed to their continued improvement.

    Third-party — Third-party media management tools are designed by independent software developers to sync with and share posts on major social networks. Products in this category are either specially designed to work with one of the well-known social platforms or offer cross-functionality to manage ads on multiple accounts. The latter set of tools may offer users updates or patches to help expand capabilities or adapt to changes within these media platforms. Bigger companies that have sizable advertising budgets may need a third-party platform that can scale more easily to meet their demand and offer additional features for streamlining their everyday workflow.

    Social Media Advertising Software Features

    Across this software category, you will find products with different sets of features and with different strengths or weakness when it comes to social marketing. The following are some of the primary capabilities you should consider when considering implementing this technology in your marketing department.

    Social ads — The central use case for these management tools is to place clean, attractive ads or promoted posts on social networks to be seen by potential customers and influencers. When it comes to social media scheduling, ads can be automated or individually scheduled with a post planner based on your company’s preferences. When considering a certain channel or ad type, these platforms can provide updated price quotes based on the specifications of different sites. You can then measure these prices against your advertising budget, sometimes from right within the platform, to help make the best decisions for your business. Then when it comes time to design ads, you can use the ad builder tools provided in certain products. You can choose to import your ad designs onto the platform if there are no included designing features or you already have the perfect ad created and saved.

    Each social network has its own unique advertising options, and not all third-party platforms can support every kind of option. For example, Facebook has a variety of different banner ad options, as well as a handful of options for promoted posts. Some platforms can only buy and manage the banner ads, while others will allow an advertiser to pay for promoted posts as well. When considering products in this category, it helps to have a clear understanding of the ads you can buy through a platform and whether those are sufficient for your needs.

    Targeting and retargeting — Social media marketing can be a pricey affair, and you may only have limited chances to get it right and be seen by the ideal audience. Dynamic ads created with certain products can be strategically distributed to those users most likely to benefit from your product, based on their browsing history, demographics, and other details. This process is referred to as targeting. Retargeting, on the other hand, allows you to push ads onto the feeds of users who have recently visited your site, searched for a certain product, or purchased something from your business or a related company. This is an excellent way to capture your target audience at pivotal moments in their shopping journey and ensure your brand remains in their line of sight when they are considering their options.

    In addition to targeting social media users who are potential customers, you might consider seeking out influencers to help promote your brand. To do this, you might consider a media and influencer targeting software to complement your own campaigns on social media platforms. These platforms can point you in the direction of social influencers with large followings who would be logical choices to reshare your content or create unique content that mentions your product. Influencers have an immense power in the connected age, and the right mention of your product can be a game-changing moment in your marketing efforts and company success as a whole. An influencer search can help connect you with these individuals regardless of their location in the world.

    Analytics — Placing your company’s posts in front of users is only half the battle. Once your social marketing campaign is live, you will want to closely follow the action, such as how many people view your ad, click on your ad, or make a purchase because of an ad. Analytics tools help social media marketers measure all the relevant performance metrics for single pieces of content or the advertising campaign as a whole. This data can be extremely valuable for determining what works, what doesn’t, and refining your entire strategy moving forward. For any bits of reporting that are not included in your chosen software, you should consider investing in social media analytics software or a similar tool, so you can analyze your social presence from all angles and use this information to improve your company processes. A comprehensive effort to collect and understand this data will ensure that your company remains in tune with your audience and maximizes its opportunities on these social platforms.

    Additional Social Media Advertising Software Features

    Cross-channel capabilities — Many third-party social media advertising tools are also considered cross-channel advertising platforms, meaning they can manage ads across three or more advertising channels. These are beneficial for serving ads across the entire online advertising landscape. To see cross-channel products and buying considerations for these tools, please visit our cross-channel advertising software category.

    Integrations — Social media advertising platforms need to integrate with a number of other software tools for purposes such as digital analytics, marketing automation, data management, social media management, or social analytics, to name a few. Many companies, especially agencies, will also likely use numerous advertising platforms in tandem. Ensure that the social media advertising tool you choose can integrate with existing software to avoid any potential data loss or inaccuracy.

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