I've been using Foreplay for creative research and honestly it saves me a ton of time. Instead of jumping between ad libraries and saving random screenshots, I can keep everything organized in one place. It's especially useful when I'm looking for new angles, hooks, or just want to see what competitors are running. The swipe file feature is probably what I use the most. Simple, fast, and actually useful if you work with paid ads. Review collected by and hosted on G2.com.

No proble.it's a top-notch service. Everyone in the industry uses it. Review collected by and hosted on G2.com.

I can use keywords from ads to find specific information and calculate market share percentages. Review collected by and hosted on G2.com.

There are a lot of messy, low-quality ads that make it difficult to find anything specific, and there’s no way to remove them from my feed. Review collected by and hosted on G2.com.

I like Foreplay because it's able to fetch all the creatives from multiple platforms like Meta and TikTok, which is a great feature for competitive research and creating our marketing strategies. It's a very good place to do creative strategy based on what competitors are doing. I appreciate how we can save all the creatives at one place and then create similar creatives for ourselves, allowing us to know what is working and what is not. Also, the initial setup was pretty easy, and I just have to scroll through words and choose what's good. Review collected by and hosted on G2.com.

Everything is good Review collected by and hosted on G2.com.

I use Foreplay for pitching ideas to clients for their Meta Ads and for getting inspiration when I'm not feeling creative. I find it handy to send messages to the Foreplay IG account to save inspiration. I also appreciate being able to share ideas with clients easily and seeing what our competitors are up to. Review collected by and hosted on G2.com.

The search features sometimes don't like stacking filters, so sometimes its hard to find what im looking for. It would be good to hide specific advertisers who I'm sick of seeing their ads all the time in Foreplay too, as some advertisers dominate the feed. Review collected by and hosted on G2.com.

What I love most is the Chrome extension. Being able to save ads from the Meta Ad Library with one click before they get deleted or expire is a lifesaver. No more dead links or chaotic desktop screenshots. It makes competitor research actually organized and saves me hours of manual work. Review collected by and hosted on G2.com.

Honestly, the price is a bit steep compared to simpler ad savers, especially if you're just starting out. Also, the search filters can sometimes feel a bit clunky or lag when you're digging through massive backlogs of ads. But honestly, for the time it saves you, it's still worth it. Review collected by and hosted on G2.com.

I appreciate Foreplay for its easy use and clear interface, which makes it very user-friendly. It effectively streamlines the process of looking through multiple competitors by providing direct insights without taking too long. I also like that it offers multiple options for change, making it versatile. The platform's metrics are great, and I find the UI/UX to be clear and easy to navigate. Review collected by and hosted on G2.com.

I don't like that the trial used to be free for a couple of days, but now you have to put your card to use it, which I feel may deter new customers. The initial setup was easy, but the requirement of a card now makes it a bit sad. Review collected by and hosted on G2.com.

I really like Foreplay for its great features that let me lock onto competitors and follow everything they launch weekly, which is very nice. The API feature is a game-changer for me. It helps me stay updated on competitor moves and adapt my strategies accordingly. I can also see their new creatives and learn from their successes and failures, which is extremely useful to optimize my own ad concepts and strategies. Review collected by and hosted on G2.com.

I feel like the discovery could have more features, in terms of ads style, ads category, ads purpose. Back in the days, I couldn't find features as granular as on Altria. For example, on Altria, as soon as you follow a brand, you can see all of the landing pages, which is maybe a bit different than ads, but it's still good to know about. I'm not sure if Foreplay is as granular. Review collected by and hosted on G2.com.

Competitor tracking, making folders for ad inspiration Review collected by and hosted on G2.com.

Nothing comes to mind I find it very useful overall for coming up with new ad ideas and spotting patterns Review collected by and hosted on G2.com.

I use Foreplay for creatives and competitor research, and I like the Spyder feature because it makes comp research very straightforward and easy to organize. Unlike other apps like ShopHunter, it’s the easiest for comp research. The initial setup was very easy for me; I signed up and got 50% off my first month. Review collected by and hosted on G2.com.

There are no blaring inconveniences about the app. It is very say to use, navigate, and operate. Review collected by and hosted on G2.com.

1. Product UX. Overall, the Foreplay product is super easy to understand and navigate across. Our team is able to get our work done extremely fast and easily, whether it's searching and bookmarking ads across a certain industry, or reviewing our own swipe file.

2. Smart. Foreplay provides all of the searching, sorting, and filtering of ads that our creative team needs, without any clutter.

2. Affordable. Similar tools on the market cost up to 5x or more for nearly the exact same functionality. Foreplay is a no-brainer in that sense. Review collected by and hosted on G2.com.

Nothing as of yet. In the future, hopefully Foreplay adds new ad platforms like YouTube ads (Google Ads), Reddit ads, and more, which would make the product even more valuable. Review collected by and hosted on G2.com.