# Best E-Commerce Platforms *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* This page was last updated on June 9th, 2025 An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing. The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics) To qualify for inclusion in the E-commerce Platforms category, a product must: - Help companies run their e-commerce business on a single, unified platform - Manage e-commerce products and services, as well as product information - Deliver standard options to create online stores that can be customized - Include functionality for personalization to improve the customer experience - Provide features for or integrate with drop shipping and inventory management software - Track and manage customers, their order history, and online behavior - Allow companies to choose between multiple payment options and gateways - Support the headless commerce architecture and provide native mobile apps - Offer security, or encryption of data and information, or both and comply with regulations - Include features for e-commerce data management, integration, and search ## Category Overview **Total Products under this Category:** 540 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 23,600+ Authentic Reviews - 540+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top E-Commerce Platforms at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Shopify](https://www.g2.com/products/shopify/reviews) | 4.4/5.0 (4,906 reviews) | DTC online store with fast setup and an app ecosystem | "[Streamlined Inventory Management, Challenging Customization](https://www.g2.com/survey_responses/shopify-review-12723553)" | | 2 | [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) | 4.4/5.0 (844 reviews) | High-volume commerce with advanced automation and multi-market support | "[Simple, Scalable, and Always Innovating—with Lightning-Fast Shopify Plus Support](https://www.g2.com/survey_responses/shopify-plus-review-12723445)" | | 3 | [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5.0 (544 reviews) | Enterprise B2C commerce with Salesforce ecosystem integration | "[Efficient Integration, But a Bit Pricey](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907)" | | 4 | [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | 4.4/5.0 (279 reviews) | Account-based B2B buying with contract pricing and CRM data | "[Salesforce B2B Commerce: Powerful B2B Hierarchies, SSO, Custom Pricing & RBAC](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667)" | | 5 | [Wix Studio](https://www.g2.com/products/wix-studio/reviews) | 4.6/5.0 (74 reviews) | Visual website and e-commerce building without coding | "[Time-Saving Design with User-Friendly Features](https://www.g2.com/survey_responses/wix-studio-review-12697564)" | | 6 | [WooCommerce](https://www.g2.com/products/woocommerce/reviews) | 4.4/5.0 (1,223 reviews) | Open-source e-commerce on WordPress with full data control | "[Open-Source, Fully Customizable Stores with WordPress Integration and Low Fees](https://www.g2.com/survey_responses/woocommerce-review-12330148)" | | 7 | [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) | 4.2/5.0 (570 reviews) | Mid-market e-commerce with headless flexibility and no transaction fees | "[A solid (if a little clunky) B2B Choice for smaller b2b organizations that require commerce](https://www.g2.com/survey_responses/bigcommerce-review-8806166)" | | 8 | [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | 4.0/5.0 (570 reviews) | Unified B2B and B2C commerce for complex catalog operations | "[Scalable Cloud Flexibility That Handles Traffic Spikes with Ease](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12746090)" | | 9 | [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) | 4.3/5.0 (273 reviews) | — | "[Efficiency Boost with SAP Commerce Cloud, But Pricey](https://www.g2.com/survey_responses/sap-commerce-cloud-review-11747437)" | | 10 | [Wix](https://www.g2.com/products/wix/reviews) | 4.2/5.0 (1,811 reviews) | — | "[Effortless Website Creation with AI-Powered Wix](https://www.g2.com/survey_responses/wix-review-12665414)" | ## Best E-Commerce Platforms At A Glance - **Leader:** [Shopify](https://www.g2.com/products/shopify/reviews) - **Highest Performer:** [Sage eCommerce](https://www.g2.com/products/sage-ecommerce/reviews) - **Easiest to Use:** [Shopify](https://www.g2.com/products/shopify/reviews) - **Top Trending:** [Shopify](https://www.g2.com/products/shopify/reviews) - **Best Free Software:** [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) ## Which Type of E-Commerce Platforms Tools Are You Looking For? - [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) *(current)* - [Subscription Management Software](https://www.g2.com/categories/subscription-management) - [Shopping Cart Software](https://www.g2.com/categories/shopping-cart) - [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce) --- **Sponsored** ### Chargebee Chargebee is the billing and monetization platform built for the AI economy. 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When I examined what reviewers value most, the strongest platforms tend to include: - Intuitive product and catalog management that scales without degrading admin performance as inventory grows. - Reliable payment processing with transparent fee structures. - Customizable storefronts that work without coding for standard modifications. - Integration ecosystem breadth covering shipping, accounting, and subscription tools. - Reporting and analytics surfacing actionable data without requiring third-party BI tools. ### What does E-Commerce Platforms software do? At its core, e-commerce platform software is a comprehensive system for building, managing, and operating online stores. The way I see it across reviewer accounts, these platforms go well beyond hosting a storefront; they consolidate catalog management, payment processing, order fulfillment, and customer account management into a single operational system that runs the business end to end. ### Why do businesses use E-Commerce Platforms software? Looking at the G2 reviews for this category, the adoption story is consistent: small teams want to launch without developer involvement, while enterprise teams need catalog depth and ERP integration that disconnected tools simply cannot support. Based on the G2 user feedback I evaluated, several clear benefits show up consistently: - Reviewers describe built-in payment processing and cart functionality as reducing setup time and ongoing transaction complexity. - Many value no-code storefront customization that lets marketing teams move without waiting for engineering. - Users describe third-party integration marketplaces extending functionality into shipping, accounting, and subscription management. - Enterprise teams describe consolidating B2C and B2B operations onto one platform, reducing licensing costs while maintaining consistent customer experiences. ### Who uses E-Commerce Platforms software primarily? When I looked at the reviewer profiles on G2, retail, IT services, and apparel and fashion companies appeared most frequently, reflecting a category that spans solo entrepreneurs to enterprise commerce teams. - **Individual entrepreneurs and founders** manage inventory, payments, and storefronts from a single interface as the operational foundation of their business. - **Retail and brand managers** maintain storefront presentation, catalog accuracy, and promotional tooling day to day. - **Solution consultants and agencies** implement and customize platforms on behalf of clients, prioritizing integration flexibility. - **Enterprise digital commerce teams** evaluate platforms on headless architecture, API depth, and implementation partner availability. ### What types of E-Commerce Platforms software should I consider? I noticed that the way reviewers talk about these platforms on G2 reveals a few distinct patterns: - **SMB-focused hosted platforms** prioritizing fast setup and built-in payment processing. - **Mid-market platforms** balancing ease of use with stronger catalog management and multi-channel selling. - **Enterprise commerce platforms** for complex catalogs, B2B and B2C hybrid models, and deep ERP and CRM integration. - **Open-source and self-hosted solutions** offering maximum customization at the cost of ongoing technical maintenance. ### What trends are shaping E-Commerce Platforms software right now? From what I see in the latest reviewer discussions, this category is moving in a few clear directions: - **Headless and composable architecture** is a standard enterprise expectation, separating front-end from back-end commerce logic. - **B2B capability expansion** is under pressure as hybrid businesses need to serve both buyer types without separate storefronts. - **App ecosystem cost transparency** is becoming a purchasing consideration as total cost escalates beyond headline subscription pricing. - **AI-assisted merchandising** is reducing the need for separate personalization tools among growth-stage merchants. ### How should I choose E-Commerce Platforms software? Based on my analysis of the G2 data, I'd recommend prioritizing platforms that match your current scale without creating ceiling constraints as catalog complexity and order volume grow. Map your integration requirements and projected growth against the platform's known constraints before committing to avoid migration costs later. --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Shopify](https://www.g2.com/products/shopify/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 4,906 **Why buyers love it?:** Shopify reviews were notable for something I find genuinely interesting, how often non-technical founders described launching a functional store without help. The combination of a clean product management interface, integrated checkout, and an app marketplace that handles gaps like subscriptions or advanced reporting means most merchants can get to operational without a developer. The critical reviews tended to cluster around analytics; Shopify's native reporting was frequently described as adequate but limited compared to what analytics-minded merchants actually need. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users value the **ease of use** of Shopify, noting its simple setup and quick app integration for beginners. - Users appreciate the **easy integration** of Shopify, enhancing website functionality and simplifying e-commerce management. - Users appreciate the **quick setup** of Shopify, enabling rapid launch without technical hassles, enhancing productivity and creativity. - Users value the **user-friendly interface** of Shopify, making e-commerce setup and management incredibly simple and accessible. - Users appreciate the **reliability** of Shopify, experiencing a smooth setup and minimal technical issues throughout their journey. **Cons:** - Users find Shopify **expensive** due to additional costs from third-party apps and the need for coding for advanced customizations. - Users find **limited customization** options frustrating, often needing extra coding or third-party apps for advanced features. - Users express concern over **limited features** , noting extra costs and the need for coding for customization. - Users are concerned about **pricing issues** , as auto deductions and rising costs can burden small businesses significantly. - Users face **limitations on customization** in Shopify, often requiring developer support and relying on costly third-party apps. #### Key Features - Product Visualization - Content Management - Checkout Process - Mobile - Integrations to Add-on Tools #### Recent Reviews **"[Streamlined Inventory Management, Challenging Customization](https://www.g2.com/survey_responses/shopify-review-12723553)"** **Rating:** 4.5/5.0 stars *— Josh M.* [Read full review](https://www.g2.com/survey_responses/shopify-review-12723553) --- **"[Seamless E-commerce with Unmatched Flexibility](https://www.g2.com/survey_responses/shopify-review-12696989)"** **Rating:** 5.0/5.0 stars *— Ramanpreet S.* [Read full review](https://www.g2.com/survey_responses/shopify-review-12696989) --- #### Trending Discussions - [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 4 comments, 4 upvotes - [How is Shopify being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes - [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) - 6 comments, 5 upvotes ### 2. [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 844 **Why buyers love it?:** Shopify Plus reviews described merchants who had hit a ceiling with standard Shopify, not on traffic or volume but on the logic they could apply to their operations. I noticed several reviewers describing treating Shopify Plus as their business operating system, connecting purchase orders, pricing rules, and customer data management through it. The Flows automation tool for inventory rules, order routing, and customer segmentation was what most reviewers pointed to as the specific capability that justified the upgrade. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users love the **ease of use** of Shopify Plus, enabling efficient training and management of multiple stores effortlessly. - Users value the **exceptional customer support** of Shopify Plus, enhancing their experience and driving business success. - Users value the **reliability** of Shopify Plus, which supports seamless management across multiple sales channels and locations. - Users commend the **easy setup** of Shopify Plus, appreciating how straightforward and user-friendly the initial process is. - Users commend the **quick setup** of Shopify Plus, finding it user-friendly and efficient for team onboarding. **Cons:** - Users express concern over the **expensive pricing** of Shopify Plus, feeling the cost exceeds the value provided. - Users find **limited customization** options in Shopify Plus, especially for unique checkout flows and backend logic. - Users find the **limited features** of Shopify Plus restrict customization and often require additional developer support. - Users find the **missing features** in Shopify Plus, such as limited native capabilities, frustrating for advanced customization needs. - Users face **limited reporting** options in Shopify Plus, hindering visibility and analysis for multiple stores and features. #### Key Features - Product Search and Filtering - Tax Display and Processing - Omnichannel - APIs - Decoupling #### Recent Reviews **"[Simple, Scalable, and Always Innovating—with Lightning-Fast Shopify Plus Support](https://www.g2.com/survey_responses/shopify-plus-review-12723445)"** **Rating:** 5.0/5.0 stars *— Jordan D.* [Read full review](https://www.g2.com/survey_responses/shopify-plus-review-12723445) --- **"[Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience](https://www.g2.com/survey_responses/shopify-plus-review-12484480)"** **Rating:** 4.5/5.0 stars *— Valeriia I.* [Read full review](https://www.g2.com/survey_responses/shopify-plus-review-12484480) --- #### Trending Discussions - [How does Shopify plus work?](https://www.g2.com/discussions/how-does-shopify-plus-work) - 2 comments - [What brands use Shopify plus?](https://www.g2.com/discussions/what-brands-use-shopify-plus) - 1 comment - [What are the features of Shopify?](https://www.g2.com/discussions/shopify-plus-what-are-the-features-of-shopify) - 1 comment ### 3. [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 544 **Why buyers love it?:** I noticed reviewers were candid about what this platform is not, and I found that honesty worth noting. Salesforce B2C Commerce is not for teams without dedicated Salesforce expertise and development capacity, and the reviews reflect that directly. Einstein AI product recommendations and unified customer data with service history were described as the capabilities that justified the implementation cost for enterprise retail organizations that need commerce to be an extension of their CRM and Service Cloud environments. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users find Salesforce B2C Commerce to be **very easy to understand** , enhancing their overall experience and efficiency. - Users love the **robust features** of Salesforce B2C Commerce, enhancing personalization and providing a seamless customer experience. - Users enjoy the **seamless integrations** of Salesforce B2C Commerce, simplifying access to product information and pricing logic. - Users value the **easy integration** with Salesforce tools, streamlining access to product information and enhancing operational efficiency. - Users value the **AI-powered personalization** in Salesforce B2C Commerce, enhancing product recommendations and customer experiences. **Cons:** - Users find the **complex setup** of Salesforce B2C Commerce hampers quick launches and increases dependency on technical expertise. - Users note the **high costs** of Salesforce B2C Commerce make it challenging for small businesses to adopt effectively. - Users face **complexity challenges** in configuration which hinders quick setup for simpler projects and MVPs. - Users find Salesforce B2C Commerce has a **difficult setup** process, requiring extensive training and technical expertise for success. - Users find the **complex implementation** of Salesforce B2C Commerce challenging, particularly for those with limited technical resources. #### Key Features - Product Reviews - Content Management - Checkout Process - APIs - Decoupling #### Recent Reviews **"[Efficient Integration, But a Bit Pricey](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907)"** **Rating:** 4.0/5.0 stars *— Siddhant S.* [Read full review](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907) --- **"[Reliable and Scalable Ecommerce with Salesforce B2C Commerce](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370)"** **Rating:** 5.0/5.0 stars *— Rossella P.* [Read full review](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370) --- #### Trending Discussions - [What is Salesforce Commerce for B2C used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2c-used-for) - [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) - 1 comment - [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) - 1 comment ### 4. [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 279 **Why buyers love it?:** The problem Salesforce B2B Commerce solves is one I found clearly articulated in the reviews. Every customer having different prices, entitlements, and buying rules managed automatically rather than manually was the specific pain point that brought organizations to the platform. The commerce data sharing the same record as CRM without synchronization overhead was the architectural benefit reviewers consistently cited, though implementation complexity and the need for Salesforce expertise came up directly alongside it. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users appreciate the **ease of use** of Salesforce B2B Commerce, finding it simplifies project management and deployment. - Users value the **deep integration with CRM** , enhancing personalized and efficient account-based buying experiences in B2B commerce. - Users value the **customizable features** of Salesforce B2B Commerce that enhance site compatibility and accessibility. - Users appreciate the **seamless integration** capabilities of Salesforce B2B Commerce, enhancing personalized account-based buying experiences. - Users value the **reliable handling of complex product catalogs** and personalized experiences offered by Salesforce B2B Commerce. **Cons:** - Users find the **complex setup** of Salesforce B2B Commerce challenging, especially for those with limited resources or experience. - Users find Salesforce B2B Commerce **expensive** , with high implementation and licensing costs posing challenges for smaller organizations. - Users find the **complexity of implementation** in Salesforce B2B Commerce a major hurdle during setup and customization. - Users find the **difficult learning** process challenging, often requiring extra effort and time to navigate the platform. - Users highlight the **complexity and steep learning curve** of Salesforce B2B Commerce, making setup and customizations challenging. #### Key Features - Storefront Design Tools - Intangible Products - Checkout Process - Mobile - Customization #### Recent Reviews **"[Salesforce B2B Commerce: Powerful B2B Hierarchies, SSO, Custom Pricing & RBAC](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667)"** **Rating:** 4.5/5.0 stars *— Akansha C.* [Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667) --- **"[Ease and Power in Mailing Automation](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12623760)"** **Rating:** 5.0/5.0 stars *— Guillermo M.* [Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12623760) --- #### Trending Discussions - [What is your experience with Salesforce Commerce for B2B, and what improvements would you suggest?](https://www.g2.com/discussions/what-is-your-experience-with-salesforce-commerce-for-b2b-and-what-improvements-would-you-suggest) - [What is Salesforce Commerce for B2B used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2b-used-for) - 1 comment - [What are the advantages of b2b e commerce?](https://www.g2.com/discussions/what-are-the-advantages-of-b2b-e-commerce) - 1 comment ### 5. [Wix Studio](https://www.g2.com/products/wix-studio/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 74 **Why buyers love it?:** Wix Studio reviews described a platform that genuinely spans from non-technical small business owners to agency developers, which is an unusual range for a single tool and something I noticed reviewers themselves commented on. The no-code drag-and-drop editing and AI content generation were what individual creators cited; the Velo code layer and CLI access were what agency reviewers pointed to when they needed to go deeper. Migration from standard Wix to Wix Studio being unsupported in-platform was a practical friction point that came up often enough to be worth noting. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users praise Wix Studio for its **ease of use** , enhancing efficiency and streamlining web design processes effectively. - Users value the **flexible design options** of Wix Studio, making web design tasks simpler and more efficient. - Users love the **robust features** of Wix Studio, enhancing design efficiency and enabling custom solutions with ease. - Users appreciate the **simple design process** in Wix Studio, which significantly enhances efficiency and control over projects. - Users rave about the **incredible customer support** from Wix Studio, emphasizing responsiveness and dedication to assisting clients. **Cons:** - Users find Wix Studio's features **limited and manual** , leading to time-consuming support and lack of desired options. - Users find Wix Studio has **missing features** like limited interactivity and lack of streamlined options, causing frustration. - Users find the **limited customization** in Wix Studio frustrating, hindering more complex project capabilities and unique designs. - Users face a significant **learning curve** with Wix Studio, finding it less intuitive and frustrating compared to older versions. - Users find Wix Studio's **limited options** restrictive, requiring workarounds for advanced features and customizations. #### Key Features - Drag and Drop - Site Analytics - Customer Support - Visualization Tools - WYSIWYG Editor Integration #### Recent Reviews **"[Time-Saving Design with User-Friendly Features](https://www.g2.com/survey_responses/wix-studio-review-12697564)"** **Rating:** 4.5/5.0 stars *— Srianka H.* [Read full review](https://www.g2.com/survey_responses/wix-studio-review-12697564) --- **"[Pixel-Perfect Responsive Editing with Real-Time Collaboration](https://www.g2.com/survey_responses/wix-studio-review-12695047)"** **Rating:** 4.5/5.0 stars *— Aditya R.* [Read full review](https://www.g2.com/survey_responses/wix-studio-review-12695047) --- ### 6. [WooCommerce](https://www.g2.com/products/woocommerce/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,223 **Why buyers love it?:** I noticed ownership described as the core argument for WooCommerce in review after review, no per-transaction fees, full control over data and infrastructure, and a plugin ecosystem that extends functionality without dependency on a single vendor's roadmap. The profile of satisfied reviewers was notably technical, developers, agencies, and merchants comfortable maintaining a WordPress installation. Reviews from less technical users tended to describe performance degradation as catalog or order volume grew as a meaningful operational challenge. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users appreciate the **ease of use** of WooCommerce, allowing quick setup and effortless management of their online stores. - Users enjoy the **easy integration** of WooCommerce with various platforms, enhancing e-commerce capabilities seamlessly. - Users value the **plugin flexibility** of WooCommerce, enabling easy customization and tailoring for diverse e-commerce needs. - Users love the **quick setup and extensive plugin support** of WooCommerce, making e-commerce easier and faster. - Users love the **high customizability** of WooCommerce, enabling them to tailor their stores perfectly to their needs. **Cons:** - Users note that WooCommerce can be **expensive** , with extra costs for premium features and costly extensions. - Users report **slow performance** of WooCommerce, negatively impacting website speed and user experience, especially with multiple add-ons. - Users often face **integration issues** with WooCommerce due to the reliance on multiple plugins and compatibility challenges. - Users report **limited features** in WooCommerce, often needing extra plugins or paid extensions to enhance functionality. - Users experience **update issues** that can break customizations and require constant maintenance for optimal functionality. #### Key Features - Recommendations / Personalization - Product Search and Filtering - Checkout Process - Omnichannel - APIs #### Recent Reviews **"[Open-Source, Fully Customizable Stores with WordPress Integration and Low Fees](https://www.g2.com/survey_responses/woocommerce-review-12330148)"** **Rating:** 5.0/5.0 stars *— Himanshu S.* [Read full review](https://www.g2.com/survey_responses/woocommerce-review-12330148) --- **"[Effortless eCommerce Setup with Customization Power](https://www.g2.com/survey_responses/woocommerce-review-12615717)"** **Rating:** 5.0/5.0 stars *— Ninos H.* [Read full review](https://www.g2.com/survey_responses/woocommerce-review-12615717) --- #### Trending Discussions - [What is WooCommerce used for?](https://www.g2.com/discussions/what-is-woocommerce-used-for) - 3 comments, 1 upvote - [Is WooCommerce free to use?](https://www.g2.com/discussions/is-woocommerce-free-to-use) - 2 comments - [What is featured products in WooCommerce?](https://www.g2.com/discussions/what-is-featured-products-in-woocommerce) - 1 comment ### 7. [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 570 **Why buyers love it?:** BigCommerce reviews positioned it as the pragmatic choice between Shopify's simplicity and enterprise platform complexity, and I noticed that framing came up in almost every comparison thread. The headless architecture enabling a custom front-end while using BigCommerce as the commerce backend came up specifically from technical reviewers who wanted API flexibility without managing the full stack. No per-transaction fees was cited often enough that it is clearly a meaningful differentiator for merchants doing significant volume who feel the impact of those costs on margin. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users find BigCommerce to be **easy to use** , making tasks like importing products and tracking orders seamless. - Users praise the **top-notch customer support** of BigCommerce, highlighting their responsiveness and dedication to needs. - Users appreciate the **easy integration** of BigCommerce, enabling seamless connections with various systems and tools. - Users appreciate the **user-friendly interface and built-in features** of BigCommerce, enhancing their online store experience. - Users appreciate the **seamless app integration** offered by BigCommerce, enhancing their store management and flexibility. **Cons:** - Users express frustration over **limited customization** , finding it hard to modify themes and achieve a unique look. - Users feel the pricing of BigCommerce is **expensive** and could be more competitive for better value. - Users face **difficult customization** challenges with BigCommerce, struggling to tailor their experience and meet specific needs. - Users struggle with **customization difficulties** due to limited functionality and challenging theme adjustments on BigCommerce. - Users find **limited features** in BigCommerce, leading some to prefer more versatile options like Shopify for their needs. #### Key Features - Storefront Design Tools - Product Configuration - Shipping Options - Omnichannel - Integrations to Add-on Tools #### Recent Reviews **"[Amazing UX and Performance—Built Our BigCommerce Site Fast](https://www.g2.com/survey_responses/bigcommerce-review-12543407)"** **Rating:** 5.0/5.0 stars *— Stephanie D.* [Read full review](https://www.g2.com/survey_responses/bigcommerce-review-12543407) --- **"[A solid (if a little clunky) B2B Choice for smaller b2b organizations that require commerce](https://www.g2.com/survey_responses/bigcommerce-review-8806166)"** **Rating:** 4.0/5.0 stars *— Nicholas W.* [Read full review](https://www.g2.com/survey_responses/bigcommerce-review-8806166) --- #### Trending Discussions - [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) - 1 comment, 1 upvote - [Is BigCommerce like Shopify?](https://www.g2.com/discussions/is-bigcommerce-like-shopify) - 2 comments - [Which is better Shopify or BigCommerce?](https://www.g2.com/discussions/which-is-better-shopify-or-bigcommerce) - 2 comments ### 8. [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 570 **Why buyers love it?:** Adobe Commerce reviews described a platform chosen when customization requirements exceed what hosted SaaS platforms can accommodate, and I noted consistently that reviewers framed this as a platform for organizations with dedicated development resources. The ability to support wholesale and retail with different pricing structures, product entitlements, and checkout flows from a single codebase was the architecture decision reviewers cited most often. The customization power and the ongoing maintenance complexity are two sides of the same thing, and the reviews do not shy away from that. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users appreciate the **flexible customization** of Adobe Commerce, enabling tailored experiences and efficient growth management. - Users value the **high customizability** of Adobe Commerce, enabling tailored solutions that perfectly fit their business needs. - Users value the **flexibility and customization** options of Adobe Commerce, enabling tailored solutions for diverse business needs. - Users value the **flexibility** of Adobe Commerce, enabling extensive customization and seamless integration for tailored ecommerce solutions. - Users value the **ease of use** of Adobe Commerce, enabling seamless setup and management of multiple stores effortlessly. **Cons:** - Users face a **steep learning curve** with Adobe Commerce, as initial setup and interface complexity hinder user experience. - Users struggle with the **high dependency on developers** for troubleshooting and setup, complicating the overall user experience. - Users note the **complexity** of Adobe Commerce, citing slow loading times and a steep learning curve as major drawbacks. - Users find the **complex setup** of Adobe Commerce challenging, requiring technical skills and resulting in slow performance. - Users experience **slow performance** with Adobe Commerce, particularly during loading times and complex setup processes. #### Key Features - Product Visualization - Content Management - Checkout Process - Omnichannel - APIs #### Recent Reviews **"[Scalable Cloud Flexibility That Handles Traffic Spikes with Ease](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12746090)"** **Rating:** 4.5/5.0 stars *— Praveen R.* [Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12746090) --- **"[Flexible and scalable ecommerce platform for complex business needs](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12743374)"** **Rating:** 4.0/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12743374) --- #### Trending Discussions - [What is Adobe Commerce (formerly Magento Commerce) used for?](https://www.g2.com/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) - 2 comments, 1 upvote ### 9. [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 273 **Product Description:** The SAP Commerce solutions delivers feature rich digital commerce capabilities built on a modern cloud native platform that will enable businesses to innovate quickly and deliver the perfect fit digital commerce solution for your business. SAP Commerce has the broadest and varying customer base with over 3500 customers, representing 20 industries across 100 countries. Customers trust our solution for its ability to scale and perform, customers has transacted over 570B+ dollars of gross merchandising value representing over 120M+ orders on our ecommerce platform. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users value the **ease of use** of SAP Commerce Cloud, facilitating automation and faster delivery of results. - Users appreciate the **excellent integration with the SAP ecosystem** , enhancing efficiency and customer experience across channels. - Users value the **flexibility and scalability** of SAP Commerce Cloud, enhancing their e-commerce capabilities across B2B and B2C models. - Users value the **extensibility and integration capabilities** of SAP Commerce Cloud, enhancing their customer experience significantly. - Users commend the **extensibility and customization** of SAP Commerce Cloud, enabling tailored solutions for diverse business needs. **Cons:** - Users find SAP Commerce Cloud **expensive** , limiting access for smaller companies and complicating cost management efforts. - Users find the **complexity of SAP Commerce Cloud** challenging, particularly for new users and integrations with other systems. - Users find the **difficult learning curve** of SAP Commerce Cloud frustrating, often requiring significant time and technical skill. - Users find the **learning curve steep** , making it daunting for newcomers to navigate the complexities of SAP Commerce Cloud. - Users find the implementation of SAP Commerce Cloud to be **complex and costly** , requiring significant technical expertise and resources. #### Recent Reviews **"[Efficiency Boost with SAP Commerce Cloud, But Pricey](https://www.g2.com/survey_responses/sap-commerce-cloud-review-11747437)"** **Rating:** 4.5/5.0 stars *— Noel B.* [Read full review](https://www.g2.com/survey_responses/sap-commerce-cloud-review-11747437) --- **"[Strong Enterprise Foundations, Slower Innovation Cycles](https://www.g2.com/survey_responses/sap-commerce-cloud-review-12779109)"** **Rating:** 4.0/5.0 stars *— Simone I.* [Read full review](https://www.g2.com/survey_responses/sap-commerce-cloud-review-12779109) --- #### Trending Discussions - [What is SAP Commerce Cloud used for?](https://www.g2.com/discussions/what-is-sap-commerce-cloud-used-for) - 1 comment - [Is SAP Hybris SaaS?](https://www.g2.com/discussions/is-sap-hybris-saas) - [What is CMS cockpit in hybris?](https://www.g2.com/discussions/hybris-product-content-management-what-is-cms-cockpit-in-hybris) ### 10. [Wix](https://www.g2.com/products/wix/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,811 **Product Description:** Wix is a website builder that lets any business or individual build their own professional website. By combining design tools and business solutions in one AI-powered platform, Wix makes it easy for anyone to create without limits and scale confidently online. Whether it’s a personal portfolio, blog, service business or eCommerce store, Wix has a solution for you. You can get started by vibe coding a website with Wix Harmony, or choosing a designer-made template for something more structured. Either way, your site can then be easily customized with a smart drag and drop editor. Every site includes multi-cloud hosting, lightning-fast web performance and enterprise grade security. Wix goes beyond basic website creation with built-in tools and AI features to support your full online journey. You can generate content using AI in the same brand voice across your entire site, as well as images, SEO tags, marketing materials and much more. You can also use Wix to search for and register a custom domain with access to 400+ TLD options, set up a professional business email and use advanced branding features. Wix also has website analytics and a mobile app, so you can monitor and manage your site from anywhere. No matter your website or business, Wix combines everything you need into one intuitive platform used by millions worldwide. What are the main features of Wix? • AI website builder that can create a site for any industry • Smart drag and drop editor to intuitively edit your site • Professionally designed website templates • Ability to search for and register a custom domain • Multi-cloud web hosting with fast performance and built-in security • Advanced marketing tools including SEO and LLM optimization • eCommerce solutions equipped with multi-channel sales • Online scheduling software for service-based businesses • Blogging and portfolio capabilities to grow and monetize your audience • Full-stack web dev tools for advanced customization ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users love the **ease of use** of Wix, finding website setup to be straightforward and user-friendly. - Users appreciate the **helpful and responsive customer support** at Wix, enhancing their overall experience and confidence. - Users enjoy the **customization options** Wix offers, making it easy to create unique, professional websites without coding skills. - Users praise the **intuitive design features** of Wix, enabling easy website creation and customization for all skill levels. - Users find Wix to be **incredibly user-friendly** , making website development accessible for beginners and satisfying for advanced users. **Cons:** - Users criticize Wix for its **expensive pricing** , with issues of unexpected charges and poor customer service. - Users find the **limited customization** on Wix frustrating, especially when needing to switch templates or make design changes. - Users express concern over **pricing issues** , noting higher domain renewal costs and a need for more affordable plans. - Users report **poor customer support** from Wix, with unresolved issues and dissatisfaction regarding SEO assistance and plugin functionality. - Users often experience **slow loading** times with Wix, impacting the overall usability and performance of their websites. #### Recent Reviews **"[Website design made simple.](https://www.g2.com/survey_responses/wix-review-8121499)"** **Rating:** 5.0/5.0 stars *— Kim Domonique Benita D.* [Read full review](https://www.g2.com/survey_responses/wix-review-8121499) --- **"[Effortless Website Creation with AI-Powered Wix](https://www.g2.com/survey_responses/wix-review-12665414)"** **Rating:** 4.5/5.0 stars *— Tom R.* [Read full review](https://www.g2.com/survey_responses/wix-review-12665414) --- #### Trending Discussions - [What are the advanced design features in Wix that a new user should learn to create a professional website?](https://www.g2.com/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) - 1 comment - [What is Wix used for?](https://www.g2.com/discussions/what-is-wix-used-for) - 1 comment, 2 upvotes - [Does Wix have a booking feature?](https://www.g2.com/discussions/does-wix-have-a-booking-feature) - 2 comments ### 11. [Sage eCommerce](https://www.g2.com/products/sage-ecommerce/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 19 **Product Description:** Sage eCommerce is a comprehensive solution designed to seamlessly integrate online sales channels with Sage's Enterprise Resource Planning (ERP) systems, enabling businesses to manage their eCommerce operations efficiently. This platform caters to both B2B and B2C markets, providing a unified approach to online sales management. Key Features and Functionality: - Seamless ERP Integration: Directly connects with Sage ERP systems, ensuring real-time synchronization of orders, inventory, customer data, and financial transactions. - Content Management System (CMS): Offers an intuitive CMS for easy creation and management of web pages, product details, and content layout through a user-friendly drag-and-drop interface. - Product Display: Supports multiple images per item, wish lists, flexible product groupings, size and color variants, cross-sell promotions, and robust search capabilities. - Checkout and Shipping: Features a streamlined single-page checkout, mobile-optimized shopping cart, integration with Sage Sales Tax, and real-time shipping rate calculations with global and regional carriers. - Customer Portal: Provides customers with real-time access to order tracking, shipping activity, online invoice payments, and detailed invoice histories. Primary Value and Solutions Provided: Sage eCommerce addresses the complexities of managing online sales by offering a fully integrated platform that connects eCommerce operations with back-office systems. This integration eliminates the need for manual data entry, reduces errors, and ensures consistency across all sales channels. By providing real-time data access and a unified system for managing pricing, inventory, and customer information, businesses can enhance operational efficiency, improve customer satisfaction, and drive revenue growth. The platform's scalability and flexibility make it suitable for businesses aiming to expand their online presence while maintaining control over their operations. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users admire the **ease of use** of Sage eCommerce, highlighting its intuitive design for smooth online sales management. - Users appreciate the **quick setup** of Sage eCommerce, making online sales management efficient and hassle-free. - Users appreciate the **navigation ease** of Sage eCommerce, making item listing and online sales management effortless. - Users appreciate the **easy-to-use interface** of Sage eCommerce, simplifying online sales management and expanding audience reach. - Users commend the **reliability** of Sage eCommerce, praising its seamless functionality and user-friendly design for accounting tasks. **Cons:** - Users find the **complex implementation** of Sage eCommerce challenging, especially with limited accessibility to foundational lessons. - Users find the **learning curve challenging** , wishing for simpler sign-up and more accessible lessons for beginners. #### Recent Reviews **"[Convenient and User-Friendly, but Needs Improved Onboarding](https://www.g2.com/survey_responses/sage-ecommerce-review-11939854)"** **Rating:** 5.0/5.0 stars *— supplier m.* [Read full review](https://www.g2.com/survey_responses/sage-ecommerce-review-11939854) --- **"[User-Friendly with Effortless Setup](https://www.g2.com/survey_responses/sage-ecommerce-review-12036254)"** **Rating:** 5.0/5.0 stars *— Michael H.* [Read full review](https://www.g2.com/survey_responses/sage-ecommerce-review-12036254) --- #### Trending Discussions - [How do you use Sage Ecommerce?](https://www.g2.com/discussions/sage-ecommerce-how-do-you-use-sage-ecommerce) - [How do you use Sage Ecommerce?](https://www.g2.com/discussions/how-do-you-use-sage-ecommerce) - [What is the use of Sage Ecommerce?](https://www.g2.com/discussions/sage-ecommerce-what-is-the-use-of-sage-ecommerce) - 1 comment ### 12. [Dynamics 365 Commerce](https://www.g2.com/products/dynamics-365-commerce/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 59 **Why buyers love it?:** Dynamics 365 Commerce reviews came from enterprise retailers already invested in the Microsoft technology stack, and I found that the platform's value proposition only fully makes sense in that context. Unified inventory, pricing, and customer data across physical stores, online channels, and call centers connecting to Azure and Dynamics CRM was what reviewers described as the architectural advantage that justified the implementation effort. Setup complexity and the need for Microsoft-specialized implementation partners came up consistently as the real cost of that integration depth. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users appreciate the **ease of use** in Dynamics 365 Commerce, facilitating seamless management of operations and integration. - Users value the **easy integration** of Dynamics 365 Commerce with other Microsoft tools, enhancing their operational efficiency. - Users value the **unified in-store and e-commerce operations** of Dynamics 365 Commerce, enhancing operational efficiency significantly. - Users appreciate the **unified operations** of Dynamics 365 Commerce, enhancing efficiency and convenience in managing sales seamlessly. - Users value the **reliability** of Dynamics 365 Commerce, enjoying seamless management of data across integrated platforms. **Cons:** - Users find the **high cost** of Dynamics 365 Commerce to be unreasonable, especially for small businesses. - Users find the **complex implementation** of Dynamics 365 Commerce requires significant technical expertise and time to set up effectively. - Users find the **steep learning curve** of Dynamics 365 Commerce challenging, requiring significant time and technical assistance for setup. - Users experience **slow performance** with Dynamics 365 Commerce, particularly in load times for reports and other functionalities. - Users find the **high costs and complexity in setup** challenging, especially for small businesses without technical expertise. #### Key Features - Storefront Design Tools - Content Management - Tax Display and Processing - Social Commerce - APIs #### Recent Reviews **"[Dynamics 365 Commerce: Connected, Reliable, and Great with Microsoft Tools](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12268579)"** **Rating:** 4.5/5.0 stars *— Indresh G.* [Read full review](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12268579) --- **"[Unified In-Store and E-Commerce with Real-Time Insights](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12272824)"** **Rating:** 4.0/5.0 stars *— Mandla N.* [Read full review](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12272824) --- ### 13. [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) **Average Rating:** 3.9/5.0 **Total Reviews:** 185 **Product Description:** Whether you're tapping into international markets, looking to boost conversion rates, or running a subscription-based business, 2Checkout can help you tackle the complexities of digital commerce, globally. The 2Checkout Monetization Platform is comprehensive and flexible, so you can quickly pursue new market opportunities and deliver exceptional user experiences. The company’s clients include Cisco, EaseUs, Bitdefender, 123FormBuilder, HP Software, Mondly, and many more companies across the globe. In August 2020, Verifone acquired 2Checkout. This milestone solidifies our commitment to providing seamless and frictionless experiences to customers globally through innovative and next-generation hardware and cloud services. More info on www.2checkout.com ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users find the **ease of use** of 2Checkout Monetization Platform remarkable, facilitating straightforward setups and management. - Users find the **easy setup** of the 2Checkout Monetization Platform simplifies integration, even for non-tech-savvy individuals. - Users value the **process simplification** of 2Checkout, making international payment handling and transactions effortless and efficient. - Users value the **responsive customer support** of 2Checkout, ensuring swift resolution of issues during integration and beyond. - Users love the **easy integration** of the 2Checkout Monetization Platform, finding it simple and user-friendly. **Cons:** - Users experience **slow performance** during initial set-up and occasionally with support, impacting overall user satisfaction. - Users feel that **data management is complicated** , as easier access to sales trends comparison would enhance usability. - Users find the **inadequate reporting** lacking quick access to year-over-year sales trends directly on the dashboard. - Users find the **dashboard lacks quick sales trend comparisons** , necessitating extra steps for immediate insights. #### Recent Reviews **"[Streamlines Global Payments with Top-Notch Support](https://www.g2.com/survey_responses/2checkout-monetization-platform-review-5363506)"** **Rating:** 5.0/5.0 stars *— Stefano P.* [Read full review](https://www.g2.com/survey_responses/2checkout-monetization-platform-review-5363506) --- **"[Global Payments and Tax Compliance Made Easy in One Modern Platform](https://www.g2.com/survey_responses/2checkout-monetization-platform-review-12753218)"** **Rating:** 4.5/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/2checkout-monetization-platform-review-12753218) --- #### Trending Discussions - [What is 2Checkout (now Verifone) used for?](https://www.g2.com/discussions/what-is-2checkout-now-verifone-used-for) - [What is 2checkout payment gateway?](https://www.g2.com/discussions/what-is-2checkout-payment-gateway) - [How long does 2checkout evaluation take?](https://www.g2.com/discussions/how-long-does-2checkout-evaluation-take) ### 14. [PayPro Global](https://www.g2.com/products/payproglobal/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 111 **Product Description:** PayPro Global (founded 2006) is a Merchant of Record and a provider of premium e-commerce solutions designed for software, SaaS, video game, and digital goods companies. We deliver complete automation of the online sales management & optimization process through highly efficient in-house tools. Our user-optimized platform offers our partners: ⦿ A truly global solution with 110 currencies and over 70 payment methods to expand your business worldwide; ⦿ A high-performing and secure online processing system with dynamic pricing and billing schemes to minimize payment issues; ⦿ Flawless recurring payments and subscription management systems to simplify your administrative work and consolidate your revenue streams; ⦿ Customer development and loyalty features with top conversion and optimization tools to create enjoyable customer experiences and nurture future acquisitions; ⦿ And an integrated customer support to professionally handle all purchasing, billing and potential chargebacks or disputes with your customers ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users praise the **incredible customer support** of PayPro Global, appreciating its fast and efficient responses to queries. - Users praise the **incredible customer service** of PayPro Global, highlighting quick and helpful support for customization needs. - Users praise the **ease of use** of PayPro Global, highlighting its reliable support and smooth integration. - Users highlight the **easy and smooth integration** with PayPro Global, enhancing user experience and operational efficiency. - Users value the **seamless worldwide payment processing** of PayPro Global, enhancing convenience for digital product sales. **Cons:** - Users note significant **interface issues** that hinder usability, with a desire for a more modern and user-friendly design. - Users find the **limited customization** options in PayPro Global's interface hinder user-friendliness and clarity in operations. - Users find the **outdated design** of PayPro Global's interface less appealing and in need of modernization. - Users find the **cost of PayPro Global** to be high compared to cheaper alternatives, limiting their options. - Users find the **missing features** of PayPro Global, such as SEPA payout and API access, quite limiting. #### Recent Reviews **"[Outstanding Support from PayPro Global—Clear, Helpful, and Caring](https://www.g2.com/survey_responses/paypro-global-review-12583326)"** **Rating:** 5.0/5.0 stars *— Jérémy L.* [Read full review](https://www.g2.com/survey_responses/paypro-global-review-12583326) --- **"[It was exceptionaly great and super quick to integrate PayPro Global](https://www.g2.com/survey_responses/paypro-global-review-11696725)"** **Rating:** 5.0/5.0 stars *— usama hafeez .* [Read full review](https://www.g2.com/survey_responses/paypro-global-review-11696725) --- #### Trending Discussions - [Is PayPro safe to use?](https://www.g2.com/discussions/is-paypro-safe-to-use) - 2 comments - [Is PayPro Global legitimate?](https://www.g2.com/discussions/is-paypro-global-legitimate) - 1 comment - [What is PayPro software?](https://www.g2.com/discussions/what-is-paypro-software) - 2 comments ### 15. [Ecwid](https://www.g2.com/products/ecwid/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 396 **Product Description:** Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users love the **easy integration** of Ecwid with platforms like WordPress and Drupal, enhancing their ecommerce experience. - Users value the **many free features** of Ecwid, enhancing their e-commerce experience seamlessly with WordPress integration. - Users love the **seamless integration** of Ecwid with multiple CMS applications, enhancing their e-commerce experience effortlessly. - Users value the **app variety** of Ecwid, enjoying easy integration with WordPress and useful free add-ons. - Users value the **easy creation** aspect of Ecwid, especially its seamless WordPress integration and free add-ons. **Cons:** - Users are frustrated with the **high subscription prices** of Ecwid, feeling that value has significantly decreased post-acquisition. - Users find the **integration difficulty** challenging when attempting to connect various applications and payment systems seamlessly. - Users report no issues regarding payments, indicating **payment issues** might not be a common concern with Ecwid. - Users are frustrated with **poor customer support** from Ecwid, leading to dissatisfaction and unresolved issues. - Users dislike the **increased subscription prices** of Ecwid, feeling they're not getting value for their money anymore. #### Recent Reviews **"[Flexible E-Commerce, Needs Better Shipping Support](https://www.g2.com/survey_responses/ecwid-review-12768156)"** **Rating:** 4.0/5.0 stars *— Travis I.* [Read full review](https://www.g2.com/survey_responses/ecwid-review-12768156) --- **"[Using E-series](https://www.g2.com/survey_responses/ecwid-review-11746396)"** **Rating:** 5.0/5.0 stars *— Abongile G.* [Read full review](https://www.g2.com/survey_responses/ecwid-review-11746396) --- #### Trending Discussions - [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) - 1 comment - [What does ecwid mean?](https://www.g2.com/discussions/what-does-ecwid-mean) - 1 comment - [Who uses ecwid?](https://www.g2.com/discussions/who-uses-ecwid) - 1 comment ### 16. [commercetools](https://www.g2.com/products/commercetools/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 14 **Product Description:** The inventor of headless commerce, commercetools is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. As the visionary of the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools gives companies the agility to innovate and iterate on the fly, merge on and off-line channels, drive revenue, and future proof their business. Based in Munich, Germany, with offices in Europe, Asia, and the United States, commercetools is singularly focused on leading a future of limitless commerce possibilities. commercetools software has been implemented by DAX as well as Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion. commercetools is named a global 'Leader' in the Gartner Magic Quadrant for Digital Commerce, in the Forrester B2C Commerce Solutions Wave™, and in the IDC MarketScape: Headless Digital Commerce. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users praise the **amazing customer service** provided by commercetools, expressing gratitude for the support received. - Users value the **smooth customer support** of commercetools, which enhances their overall experience and integration ease. - Users find commercetools to be **easy to use** , benefiting from smooth integration and excellent customer support. - Users love the **easy integration** of commercetools, making it seamless to implement into their businesses. - Users praise the **ease of implementation** with commercetools, noting its smooth integration and helpful customer support. #### Recent Reviews **"[Flexible Solution with Strong Backend, Lacks Mobile App Capability](https://www.g2.com/survey_responses/commercetools-review-12568737)"** **Rating:** 4.0/5.0 stars *— Jose Z.* [Read full review](https://www.g2.com/survey_responses/commercetools-review-12568737) --- **"[Effortless Integration and Outstanding Support](https://www.g2.com/survey_responses/commercetools-review-10532168)"** **Rating:** 5.0/5.0 stars *— Yana N.* [Read full review](https://www.g2.com/survey_responses/commercetools-review-10532168) --- #### Trending Discussions - [What is a headless commerce platform?](https://www.g2.com/discussions/commercetools-what-is-a-headless-commerce-platform) - [What is a commerce platform?](https://www.g2.com/discussions/commercetools-what-is-a-commerce-platform) - [How much is commercetools?](https://www.g2.com/discussions/how-much-is-commercetools) ### 17. [Sellfy](https://www.g2.com/products/sellfy/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 55 **Product Description:** Sellfy is an effortless eCommerce platform for creators looking to sell digital, physical, subscription, and print-on-demand products from a beautiful online store. Sellfy takes care of the technical part of your business so you have more time to focus on growing your audience. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users highlight the **ease of use** of Sellfy, appreciating its smooth, beginner-friendly experience for selling digital products. - Users appreciate the **excellent customer support** of Sellfy, making their selling experience smooth and hassle-free. - Users value the **beginner-friendly dashboard customization** of Sellfy, enhancing their smooth experience in managing online sales. - Users highlight the **easy integration** with Sellfy, enjoying a smooth setup and seamless product management experience. - Users praise the **easy setup** of Sellfy, allowing for quick product uploads and a smooth start for beginners. **Cons:** - Users feel that the **integration issues** hinder deeper customization and expandability of Sellfy for growing storefronts. - Users feel Sellfy has **limited customization options** for storefront design and lacks advanced features for growth. - Users feel Sellfy has **limited features** , wishing for more customization and integrations as their stores expand. #### Recent Reviews **"[Effortless Setup and Seamless Digital Sales with Sellfy](https://www.g2.com/survey_responses/sellfy-review-12065091)"** **Rating:** 4.0/5.0 stars *— Rahul C.* [Read full review](https://www.g2.com/survey_responses/sellfy-review-12065091) --- **"[Effortless Setup, Perfect for Creators.](https://www.g2.com/survey_responses/sellfy-review-12448648)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/sellfy-review-12448648) --- #### Trending Discussions - [What is Sellfy used for?](https://www.g2.com/discussions/what-is-sellfy-used-for) - 2 comments, 1 upvote - [How do I buy from Sellfy?](https://www.g2.com/discussions/how-do-i-buy-from-sellfy) - [How much does Sellfy cost?](https://www.g2.com/discussions/how-much-does-sellfy-cost) - 2 comments, 1 upvote ### 18. [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 169 **Product Description:** Oracle Commerce is the industry's top-ranked commerce solution that powers the world's best brands, and delivers a consistent, personalized cross-channel customer experience. Oracle Commerce offers a complete commerce software platform that enables you to deliver a personalized customer buying experience across all customer touchpoints, including the web, contact center, mobile devices, social media, physical stores, and more. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users commend the **reliable performance** of Oracle Commerce, effectively supporting complex business needs with stability and scalability. - Users value the **scalable and customizable platform** of Oracle Commerce for effectively managing B2B and B2C stores. - Users value the **ease of use** of Oracle Commerce, praising its user-friendly interface and seamless implementation process. - Users value the **smooth handling of large catalogs and heavy traffic** in Oracle Commerce, enhancing their ecommerce operations. - Users value the **enterprise-grade scalability** of Oracle Commerce, enabling seamless management of complex B2B and B2C operations. **Cons:** - Users criticize the **high cost** of Oracle Commerce, making it less accessible for small businesses and teams. - Users find Oracle Commerce to lack **user-friendliness** , highlighting its steep learning curve and complex setup process. - Users report **complex implementation** challenges with Oracle Commerce, making setup and customization time-consuming for non-technical users. - Users find the **steep learning curve** of Oracle Commerce challenging, requiring significant time and effort to master. - Users find Oracle Commerce's **complexity and heavy loading times** challenging, particularly affecting small businesses with limited technical skills. #### Recent Reviews **"[Flexible Customization Empowers Unique Business Needs](https://www.g2.com/survey_responses/oracle-commerce-review-12191141)"** **Rating:** 4.5/5.0 stars *— Adarsh A.* [Read full review](https://www.g2.com/survey_responses/oracle-commerce-review-12191141) --- **"[Centralized, Stable Platform for Managing Large Catalogs and High Traffic](https://www.g2.com/survey_responses/oracle-commerce-review-12299581)"** **Rating:** 4.0/5.0 stars *— RAJEEV K.* [Read full review](https://www.g2.com/survey_responses/oracle-commerce-review-12299581) --- #### Trending Discussions - [What is Oracle Commerce used for?](https://www.g2.com/discussions/what-is-oracle-commerce-used-for) - 1 comment ### 19. [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 474 **Why buyers love it?:** Square Online reviews were almost all from small merchants who already used Square in person and wanted an online channel that felt connected rather than bolt-on, and I found that context made the product's appeal immediately clear. The setup speed and existing Square payment credentials making the e-commerce integration feel immediate were the most-cited practical benefits. Design customization limits came up frequently; reviewers who wanted a distinctive storefront tended to describe hitting walls that more flexible platforms would not have. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users appreciate the **ease of use** of Square Online, enjoying its convenient drag-and-drop editor and seamless setup. - Users appreciate the **intuitive features** and seamless integration of Square Online, enhancing their website-building experience. - Users value the **seamless integration** of Square Online, enhancing convenience for website creation and payment processing. - Users appreciate the **easy-to-use drag-and-drop editor** of Square Online, making website creation quick and convenient. - Users love the **easy drag-and-drop functionality** of Square Online, making website creation quick and user-friendly. **Cons:** - Users find the **limited customization** of Square Online restrictive, hindering the creation of a unique and flexible design. - Users find **missing features** such as limited customization and basic SEO tools hinder their design and competitiveness. - Users find the **limited customization features** of Square Online restrictive, hindering the ability to create a unique design. - Users face **competition issues** due to limited customization and basic SEO tools affecting search engine optimization. - Users find the **complexity of separate supports** for Weebly and Square Online confusing and frustrating when seeking assistance. #### Key Features - Storefront Design Tools - Content Management - Checkout Process - Customization - Drag and Drop #### Recent Reviews **"[Easy-to-Use Interface with Clear, Insightful Charts](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12708999)"** **Rating:** 4.0/5.0 stars *— B Ryan G.* [Read full review](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12708999) --- **"[Simple, yet expansive options for free website building](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12676558)"** **Rating:** 4.5/5.0 stars *— Verified User in Entertainment* [Read full review](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12676558) --- ### 20. [Oracle Commerce Cloud](https://www.g2.com/products/oracle-commerce-cloud/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 25 **Product Description:** Move at the speed of business with 24/7 agility. Tell your brand story with a responsive commerce experience for B2C and B2B with intuitive tools in the secure, flexible, and scalable Oracle Cloud. Deliver amazing omnichannel experiences with AI-driven personalization, pixel-perfect drag-and-drop experience management, and multi-varient testing. Focus on your business and innovate with rapid upgrades, and scale with peace of mind. Extend beyond the boundaries of traditional SaaS and integrate seamlessly with an API-first, modern architecture. Oracle Commerce Cloud has everything you need to grow your online business today and in the future. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users find Oracle Commerce Cloud **extremely user-friendly** , appreciating its intuitive interface and seamless integration for efficient operations. - Users highlight the **easy integration** of Oracle Commerce Cloud, streamlining business processes and enhancing operational efficiency. - Users praise the **quick setup** of Oracle Commerce Cloud, facilitating efficient deployment and seamless environment provisioning. - Users value the **flexibility** of Oracle Commerce Cloud, enabling tailored solutions for complex catalogs and customer tiers. - Users value the **user-friendly integration** of Oracle Commerce Cloud, streamlining order management and enhancing online business operations. **Cons:** - Users face a **steep learning curve** with Oracle Commerce Cloud, requiring technical expertise for effective use. - Users find Oracle Commerce Cloud **not user-friendly** , with a steep learning curve and a complex setup process. - Users find the **high complexity** of Oracle Commerce Cloud challenging, particularly for non-technical users and onboarding processes. - Users face **integration issues** with Oracle Commerce Cloud, requiring skilled developers and complicating the onboarding process. - Users face **onboarding challenges** due to the complex backend UI and steep learning curve of Oracle Commerce Cloud. #### Recent Reviews **"[API-First Architecture: A Game-Changer for B2B Ecommerce](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-11954101)"** **Rating:** 5.0/5.0 stars *— SUBHANSHU B.* [Read full review](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-11954101) --- **"[User-Friendly with Fast Deployment](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-12288550)"** **Rating:** 4.5/5.0 stars *— abhi A.* [Read full review](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-12288550) --- #### Trending Discussions - [What is Oracle Commerce Cloud used for?](https://www.g2.com/discussions/what-is-oracle-commerce-cloud-used-for) ### 21. [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 27 **Product Description:** SCAYLE is an enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences. It provides an extensive feature set with an intuitive UI to configure complex operations within one seamless backend. PIM, Shop Management, Checkout, and OMS are ready to use and combined with advanced capabilities for use cases like internationalization or omnichannel, and conversion drivers like promotions, search, or subscription. The headless, API-first architecture can flexibly be extended, coding freely what matters. Brands like Harrods, Manchester United, Deichmann, s.Oliver, Fielmann, and FC Bayern choose SCAYLE to accelerate innovation speed and drive growth. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users value the **intuitive ease of use** of SCAYLE Commerce Engine, simplifying their management tasks and enhancing efficiency. - Users appreciate the **feature richness and usability** of SCAYLE, enabling effective management across multiple markets and operations. - Users value the **efficiency** of SCAYLE Commerce Engine, enabling seamless management across multiple markets and streamlined operations. - Users value the **platform flexibility** of SCAYLE Commerce Engine, enabling effective management across multiple markets and rapid growth. - Users value the **comprehensive usage** of SCAYLE Commerce Engine, enhancing efficiency across multiple markets and channels. **Cons:** - Users note the **limited features** of SCAYLE Commerce Engine, especially for B2B needs and modularity compared to legacy platforms. - Users note the **limited flexibility** of SCAYLE Commerce Engine, especially for businesses with specific B2B needs. - Users feel the **limited options** of SCAYLE Commerce Engine hinder flexibility and customization for their needs. - Users find SCAYLE's **limited flexibility** restricts customization, which may not suit smaller companies with simpler needs. - Users find **limited functionality** in SCAYLE, especially for B2B needs and modular architecture compared to established platforms. #### Recent Reviews **"[Offering an amazing digital experience for all our customers with SCAYLE](https://www.g2.com/survey_responses/scayle-commerce-engine-review-11450463)"** **Rating:** 4.5/5.0 stars *— Patrick J.* [Read full review](https://www.g2.com/survey_responses/scayle-commerce-engine-review-11450463) --- **"[Enabling AI Experience like Virtual Try-On thanks to SCAYLE](https://www.g2.com/survey_responses/scayle-commerce-engine-review-12257915)"** **Rating:** 4.5/5.0 stars *— Franziska S.* [Read full review](https://www.g2.com/survey_responses/scayle-commerce-engine-review-12257915) --- ### 22. [ikas](https://www.g2.com/products/ikas/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 148 **Product Description:** ikas is an innovative e-commerce platform that has been specifically designed for small and medium-sized enterprises and entrepreneurs. Its user-friendly interface allows the user to easily create an online store without requiring any technical expertise. Furthermore, its advanced features enable the sale of the products seamlessly through various channels, including marketplaces, physical stores, and the brand’s own e-commerce website, on an international scale. One of the most notable features of the platform is its multi-channel sales functionality that facilitates the management of all the orders and stocks in one unified dashboard. With a single click, one can efficiently transfer all of their products to their own e-commerce website using ikas. In addition, the platform's high conversion rates can be leveraged to enhance SEO performance, thereby resulting in better outcomes and increased profit margins. ikas offers a robust e-commerce infrastructure that enables the fast and efficient creation of e-commerce websites. The platform holds unlimited products, traffic, and web space, free shipping integration, advanced return management, discount campaigns, and 24/7 expert customer support. Additionally, users can take advantage of bulk assignment of categories, tags, and sale prices to products, as well as receive cart reminder notifications via SMS and WhatsApp. Moreover, the platform's payment solution, ikasPay, offers the advantage of receiving payments the next day, while e-export to all countries is free. By selecting ikas, users can carry out their e-commerce processes practically and professionally, similar to many successful brands that currently use the ikas infrastructure. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users enjoy the **ease of use** of ikas, enabling quick setup and efficient management without heavy tech support. - Users love the **user-friendly interface and features** of ikas, simplifying e-commerce management and boosting operations efficiently. - Users admire the **clean and user-friendly interface** of ikas, simplifying store setup and management effortlessly. - Users appreciate the **easy integration** of ikas, enabling swift store launches and seamless multi-channel management. - Users love the **intuitive user interface** of IKAS, making online store management accessible for everyone. **Cons:** - Users find the **limited customization** options in Ikas restrict their ability to tailor functionalities to their needs. - Users find IKAS has **limited features** , which may not meet the needs of larger enterprises or complex workflows. - Users note the **missing features** in IKAS, especially regarding advanced customization and broader support for international settings. - Users express dissatisfaction with Ikas due to **poor customer support** , leading to serious business consequences and frustration. - Users find ikas **expensive** compared to other e-commerce tools, with unclear pricing and limited scalability for larger companies. #### Recent Reviews **"[Streamlined Workflow with Room for Customization](https://www.g2.com/survey_responses/ikas-review-12689751)"** **Rating:** 4.0/5.0 stars *— Shubham B.* [Read full review](https://www.g2.com/survey_responses/ikas-review-12689751) --- **"[ikas Makes Launching and Managing an Online Store Simple and Efficient](https://www.g2.com/survey_responses/ikas-review-12778893)"** **Rating:** 5.0/5.0 stars *— Parish J.* [Read full review](https://www.g2.com/survey_responses/ikas-review-12778893) --- ### 23. [NetSuite](https://www.g2.com/products/netsuite/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 4,586 **Product Description:** As the world's #1 AI Cloud ERP solution for more than 25 years, NetSuite has helped businesses gain the visibility, control, and agility to build and grow a successful business. First focused on financials and ERP, we now provide an AI-powered integrated system that also includes inventory management, HR, professional services automation, and commerce, and is used by more than 43,000 customers in 220 countries. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users find the **ease of use** in NetSuite beneficial for creating reports and navigating its features effortlessly. - Users value the **customizability** of NetSuite, which effectively adapts to diverse business needs and processes. - Users value the **rich reporting capabilities** of NetSuite, enhancing data organization and integration across business operations. - Users value the **extensive customization options** in NetSuite, enhancing flexibility and control over their data management. - Users value the **extensive customization options** of NetSuite, enhancing usability and tailoring the system to their needs. **Cons:** - Users find the **learning curve** of NetSuite challenging, especially with complex settings and integrations that complicate usability. - Users find the **interface outdated and unclear** , along with significant integration and usability issues that hinder effectiveness. - Users struggle with **missing features** in NetSuite, finding integration, customization, and initial setup particularly challenging. - Users find **limited customization** in NetSuite frustrating, which hinders integration and overall usability of the system. - Users often find NetSuite **not user-friendly** , facing challenges with its steep learning curve and outdated interface. #### Recent Reviews **"[NetSuite Streamlined Our Purchasing and Inventory Workflow](https://www.g2.com/survey_responses/netsuite-review-12633278)"** **Rating:** 5.0/5.0 stars *— Latosha A.* [Read full review](https://www.g2.com/survey_responses/netsuite-review-12633278) --- **"[Powerful Yet Pricey ERP with Integration Challenges](https://www.g2.com/survey_responses/netsuite-review-11486463)"** **Rating:** 4.0/5.0 stars *— Jeanette C.* [Read full review](https://www.g2.com/survey_responses/netsuite-review-11486463) --- #### Trending Discussions - [Is NetSuite an accounting software?](https://www.g2.com/discussions/is-netsuite-an-accounting-software) - 4 comments - [What is NetSuite built on?](https://www.g2.com/discussions/what-is-netsuite-built-on) - 1 comment - [Is NetSuite a good ERP system?](https://www.g2.com/discussions/is-netsuite-a-good-erp-system) - 3 comments, 1 upvote ### 24. [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 83 **Product Description:** nopCommerce is the leading ASP.NET based open-source eCommerce platform. It is a free solution with comprehensive features that is applicable for all types of users from new online businesses to the most demanding enterprise-level eCommerce experts. For those who don’t have much technical knowledge, there exists a pre-installed version, detailed documentation also makes it easy to work with both for developers and store owners. The platform has a rich architecture with lots of features available out of the box. Based on Microsoft technologies nopCommerce is one of the most secure, stable and extendable shopping carts. It allows you to upload an unlimited number of products, use built-in marketing and SEO tools, and sell globally with multi-languages and multi-currencies support. It offers powerful sales and marketing tools for both B2B and B2C. Due to the open-source code, you can make any customizations to meet your business requirements. The platform has an extensive marketplace with plenty of plug-ins and themes. Free support from an active community worldwide is available 24\7. For a demo, please visit - https://www.nopcommerce.com/en/demo ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users find nopCommerce to be **very easy to use** , appreciating its user-friendly interface and robust customization options. - Users value the **customizability** of nopCommerce, appreciating its robustness and adherence to industry best practices. - Users appreciate the **user-friendly interface** and extensive community support of nopCommerce, enhancing their e-commerce experience. - Users appreciate the **ease of use and strong community support** offered by nopCommerce for online sales. - Users value the **robustness and maintainability** of nopCommerce, appreciating its easy customization and adherence to industry best practices. **Cons:** - Users feel that the **initial UI is outdated** , although they appreciate the high level of customization available. #### Recent Reviews **"[Excellent](https://www.g2.com/survey_responses/nopcommerce-review-11751680)"** **Rating:** 5.0/5.0 stars *— Ronnie N.* [Read full review](https://www.g2.com/survey_responses/nopcommerce-review-11751680) --- **"[Very Easy to use and manage eCommerce Platform](https://www.g2.com/survey_responses/nopcommerce-review-11333537)"** **Rating:** 5.0/5.0 stars *— Raj S.* [Read full review](https://www.g2.com/survey_responses/nopcommerce-review-11333537) --- #### Trending Discussions - [What do you recommend when choosing nopCommerce for building an e-commerce platform?](https://www.g2.com/discussions/what-do-you-recommend-when-choosing-nopcommerce-for-building-an-e-commerce-platform) - [What is nopCommerce used for?](https://www.g2.com/discussions/what-is-nopcommerce-used-for) - 1 comment ### 25. [Zoey](https://www.g2.com/products/zoey/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 44 **Product Description:** Zoey is a B2B and wholesale eCommerce platform with built-in order management, designed for distributors and manufacturers who sell through field reps, inside sales teams, and self-service B2B portals. The platform handles the full B2B order lifecycle from quote to invoice. Buyers log into a branded B2B storefront and self-service portal where they can browse account-specific catalogs, check customer-specific pricing, place and track orders, reorder from purchase history, view live inventory availability synced from connected systems, and manage invoices, net terms, and payment terms. Approval workflows and purchase order processing handle the complexity of multi-user buyer accounts. Customer-specific pricing, tiered price lists, and account-level catalog management are handled natively, giving buyers a personalized experience that reduces calls to your sales and support teams. Zoey includes a native mobile sales app with full offline capability that syncs automatically when connectivity is restored. Field sales reps, delivery drivers, and trade show teams can capture orders using barcode scanning, AI-powered order ingestion that converts PDFs and images into orders, and quick order entry forms. The mobile app also supports sales quoting, product and pricing lookups, tap to pay, and customer account management in the field. The platform includes built-in CRM with sales rep attribution, sales order management, invoicing, accounts receivable consolidation, and quoting. These tools replace the need for third-party CRM, invoicing, and order management software. Zoey's no-code drag-and-drop storefront editor allows teams to customize the buyer experience without developers. A built-in data mapper simplifies integration with ERP and accounting systems without custom development. Native integrations with NetSuite and QuickBooks Online are available out of the box. Onboarding is instructor-led. Businesses get live with dedicated support from the Zoey team rather than relying on external agencies or system integrators. Zoey serves wholesale distributors and manufacturers across a wide range of B2B finished goods industries. ### Quick AI Summary Based on G2 Reviews *Generated from real user reviews* **Pros:** - Users commend Zoey for its **exceptional customer support** , highlighting quick responses and helpful assistance throughout their experience. - Users find Zoey's **ease of use** exceptional, enhancing efficiency and streamlining operations for wholesale businesses. - Users rave about Zoey's **exceptional customer support** , with quick responses and seamless integration enhancing their experience. - Users appreciate the **high customizability** of Zoey, allowing easy editing and tailored solutions for their needs. - Users value the **extensive customization options** of Zoey, allowing tailored solutions for unique business needs and processes. **Cons:** - Users find Zoey's **poor customer support** lacking, affecting their experience and troubleshooting efforts. - Users find Zoey to be **comparatively costly** compared to rivals, despite its powerful and tailored solutions. - Users find the **complex implementation** of Zoey challenging, especially for those who join the process midway. - Users desire more **flexibility in integrating third party apps** , highlighting limitations in Zoey's integration capabilities. - Users find the **limited customization** in Zoey restricting their design capabilities despite some improvements. #### Recent Reviews **"[Great for where we're at, great for where we're going.](https://www.g2.com/survey_responses/zoey-review-11461539)"** **Rating:** 4.5/5.0 stars *— Michael K.* [Read full review](https://www.g2.com/survey_responses/zoey-review-11461539) --- **"[Zoey Enhances B2B E-Commerce with Seamless Features](https://www.g2.com/survey_responses/zoey-review-12326356)"** **Rating:** 4.0/5.0 stars *— Anthony C.* [Read full review](https://www.g2.com/survey_responses/zoey-review-12326356) --- #### Trending Discussions - [What is Zoey used for?](https://www.g2.com/discussions/what-is-zoey-used-for) - 1 comment ## Parent Category [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## Related Categories - [Subscription Management Software](https://www.g2.com/categories/subscription-management) - [Shopping Cart Software](https://www.g2.com/categories/shopping-cart) - [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce) --- ## Buyer Guide ### What You Should Know About eCommerce Platforms ### What are E-commerce Platforms? E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website. #### What Types of E-commerce Platforms Exist? **B2C e-commerce platforms** [Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online. **B2B e-commerce platforms** [Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies.  **B2C vs. B2B e-commerce platforms** There are a few essential differences between B2C and B2B e-commerce: - Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation - Account-specific pricing ensures business customers can benefit from special pricing when purchasing online - Catalogs can be customized for corporate customers - [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer - Multistore management allows businesses to consolidate purchases from various physical and online stores - Integration with contract management, finance, ERP, or retail management systems is essential for B2B Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as: - Subscription plans to define what service or software is being offered on a regular basis - Subscription billing to invoice and track payments for the products and services delivered using a subscription model - Subscription analytics to monitor the efficiency of plans, packages, or promotions ### What are the Common Features of E-commerce Platforms? ##### **E-commerce platforms features for merchandising and marketing** [**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page. **E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty. **Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers. ##### **E-commerce platforms features for order processing** **Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use. **Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types. **Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again. **Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions. ##### **Additional features of e-commerce platforms** The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality: - Standard themes and online store personalization allow companies to customize their online sales portals - Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments - Fraud protection may include SSL certificates and other security measures to protect the company and its customers - [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email - Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries - Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight) - Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services - Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services - Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped - [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy Many e-commerce platforms will also offer the following features: - [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering) - [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics) - [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel) - [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools) - [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization) - [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management) - [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management) - [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration) - [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment) - [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews) Platform functionality refers to the technical characteristics of the software.  - E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions.  - The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information.  - Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform. - Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information. ![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj) **Overview of the most common features of e-commerce platforms**   ### What are the Benefits of E-commerce Platforms? The main objectives that e-commerce platforms can help companies achieve are to: **Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information. **Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company. **Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received **Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts **Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue. Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits. Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M). A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments. ### Who Uses E-commerce Platforms? In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software.  E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners. ##### **Employees** Employees from many departments can benefit from using e-commerce platforms, the most important being: **Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online **Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors **Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company **Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process ##### **Additional user personas** **Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms. **Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability. **Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software. **Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing. ### What are the Alternatives to E-commerce Platforms? Alternatives to e-commerce platforms can replace this type of software, either partially or completely: [**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products. [**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others.  [**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices. #### Software Related to E-commerce Platforms Related solutions that can be used together with e-commerce platforms include: [**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer. [**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards. [**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items. [**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players. ![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS) **Overview of G2’s categories for e-commerce** ### Challenges with E-commerce Platforms  The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers. Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose. ### Which Companies Should Buy E-commerce Platforms? While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses: **Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels.  **Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction.  **Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule. ### How to Buy E-commerce Platforms Selecting the best e-commerce platform for the specific needs of a company can be complicated.  #### Requirements Gathering (RFI/RFP) for E-commerce Platforms Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling. There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling. Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners) Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies.  #### Compare E-commerce Platforms Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Product comparison** Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms.  RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria.  **What to ask vendors of e-commerce platforms?** Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as: **References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful. **Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union. **Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process. **Conduct demos** Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow. #### Selection of E-commerce Platforms **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software.  The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze. - Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software. - It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa. - Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor.  The final decision should be based on all the information gathered previously.  ### What do E-commerce Platforms Cost? The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user.  There are three types of e-commerce software costs: - The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses - Ongoing costs such as licenses and maintenance are usually higher for on-premises software - Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible. #### Return on Investment (ROI) The factors that impact ROI can be grouped into two main categories: costs and benefits:  **Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered.  **Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them. To calculate ROI, buyers need to estimate software costs and software benefits. Software costs can include: - The initial cost of the software, which includes license cost for on-premises software, integration with other systems  - Implementation and training may include migration from other e-commerce solutions and access to learning portals - Ongoing license cost and consulting services to optimize the use of the e-commerce platform - Software maintenance such as regular backups of the product and sales data Software benefits can include: - Increased online sales of products and services - Time saved managing products and processing orders - Less manual work and data entry for product information - Reduced number of shipping errors and returns ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI. It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI. ### Implementation of E-commerce Platforms **How are E-commerce Platforms Implemented?** Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software.  **Who is Responsible for E-commerce Platforms Implementation?** The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration. **What Does the Implementation Process Look Like for E-commerce Platforms?** As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated.  First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform. Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.   Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization. **When Should You Implement E-commerce Platforms?** Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners). ### E-commerce Platforms Trends The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior. **Artificial intelligence** AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches. **Evolving buyer behavior** Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline. **Subscription model** E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms. ### E-Commerce Platforms FAQs ### Most Popular FAQs #### Which e-commerce platform has the best reviews? Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction: - [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality. #### What are the top platforms for B2B e-commerce? B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization. - [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes. #### What are the most reliable e-commerce platforms for digital products? Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales. - [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries. - [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets. - [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales. #### What is the most user-friendly e-commerce platform for businesses? Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations. - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks. - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve. #### Which e-commerce platform is best for beginners? The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support. - [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration. ### Small Business FAQs #### What is the most affordable e-commerce platform for small businesses? For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow. - [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals. - [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement. - [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation. - [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider. #### What is the best e-commerce platform for startups? Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options. - [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal. - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support. - [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time. #### Which e-commerce platform is the most user-friendly for small business startups? For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling. - [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement. - [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale. #### What is the best e-commerce platform for B2B wholesale businesses? Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options. - [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development. - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes. - [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering. #### What is the best e-commerce platform for small retailers? Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team. - [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in. - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models. ### Enterprise FAQs #### What is the best-rated e-commerce platform for tech enterprises? Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers. - [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform. - [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility. #### What is the most reliable e-commerce platform for enterprises? Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue. #### What is the best-reviewed e-commerce platform for enterprise app integration? Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons. - [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems. - [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack. #### What is the best enterprise e-commerce platform for global and multi-market commerce? Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements. #### What is the best enterprise e-commerce platform for B2B organizations? Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates. **Last updated on April 24, 2026**