  # Best E-Commerce Platforms - Page 5

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   This page was last updated on June 9th, 2025

An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing.

The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain &amp; logistics software](https://www.g2.com/categories/supply-chain-logistics)

To qualify for inclusion in the E-commerce Platforms category, a product must:

- Help companies run their e-commerce business on a single, unified platform
- Manage e-commerce products and services, as well as product information
- Deliver standard options to create online stores that can be customized
- Include functionality for personalization to improve the customer experience
- Provide features for or integrate with drop shipping and inventory management software
- Track and manage customers, their order history, and online behavior
- Allow companies to choose between multiple payment options and gateways
- Support the headless commerce architecture and provide native mobile apps
- Offer security, or encryption of data and information, or both and comply with regulations
- Include features for e-commerce data management, integration, and search




  
## How Many E-Commerce Platforms Products Does G2 Track?
**Total Products under this Category:** 547

### Category Stats (May 2026)
- **Average Rating**: 4.39/5
- **New Reviews This Quarter**: 289
- **Buyer Segments**: Small-Business 74% │ Mid-Market 19% │ Enterprise 7%
- **Top Trending Product**: DoorDash Commerce Platform (+0.333)
*Last updated: May 18, 2026*

  
## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 23,700+ Authentic Reviews
- 547+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Top E-Commerce Platforms at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Shopify](https://www.g2.com/products/shopify/reviews) | 4.4/5.0 (4,922 reviews) | DTC online store with fast setup and an app ecosystem | "[Streamlined Inventory Management, Challenging Customization](https://www.g2.com/survey_responses/shopify-review-12723553)" |
| 2 | [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) | 4.4/5.0 (849 reviews) | High-volume commerce with advanced automation and multi-market support | "[Simple, Scalable, and Always Innovating—with Lightning-Fast Shopify Plus Support](https://www.g2.com/survey_responses/shopify-plus-review-12723445)" |
| 3 | [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5.0 (546 reviews) | Enterprise B2C commerce with Salesforce ecosystem integration | "[Efficient Integration, But a Bit Pricey](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907)" |
| 4 | [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | 4.4/5.0 (280 reviews) | Account-based B2B buying with contract pricing and CRM data | "[Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)" |
| 5 | [Wix Studio](https://www.g2.com/products/wix-studio/reviews) | 4.6/5.0 (78 reviews) | Visual website and e-commerce building without coding | "[User-Friendly with Strong Content Management](https://www.g2.com/survey_responses/wix-studio-review-12853769)" |
| 6 | [WooCommerce](https://www.g2.com/products/woocommerce/reviews) | 4.4/5.0 (1,227 reviews) | Open-source e-commerce on WordPress with full data control | "[Open-Source, Fully Customizable Stores with WordPress Integration and Low Fees](https://www.g2.com/survey_responses/woocommerce-review-12330148)" |
| 7 | [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | 4.0/5.0 (576 reviews) | Unified B2B and B2C commerce for complex catalog operations | "[Flexible, Scalable Adobe Commerce with Smooth Store Customization](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)" |
| 8 | [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) | 4.2/5.0 (571 reviews) | Mid-market e-commerce with headless flexibility and no transaction fees | "[A solid (if a little clunky) B2B Choice for smaller b2b organizations that require commerce](https://www.g2.com/survey_responses/bigcommerce-review-8806166)" |
| 9 | [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) | 4.3/5.0 (294 reviews) | — | "[Strong Enterprise Foundations, Slower Innovation Cycles](https://www.g2.com/survey_responses/sap-commerce-cloud-review-12779109)" |
| 10 | [Wix](https://www.g2.com/products/wix/reviews) | 4.2/5.0 (1,814 reviews) | — | "[Structured Website Creation With Minimal Technical Overhead](https://www.g2.com/survey_responses/wix-review-12860029)" |

  
## Which E-Commerce Platforms Is Best for Your Use Case?

- **Leader:** [Shopify](https://www.g2.com/products/shopify/reviews)
- **Highest Performer:** [Sage eCommerce](https://www.g2.com/products/sage-ecommerce/reviews)
- **Easiest to Use:** [Shopify](https://www.g2.com/products/shopify/reviews)
- **Top Trending:** [Shopify](https://www.g2.com/products/shopify/reviews)
- **Best Free Software:** [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)

  
## Which Type of E-Commerce Platforms Tools Are You Looking For?
  - [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) *(current)*
  - [Subscription Management Software](https://www.g2.com/categories/subscription-management)
  - [Shopping Cart Software](https://www.g2.com/categories/shopping-cart)
  - [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)

  
---

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---

  
## Buyer Guide: Key Questions for Choosing E-Commerce Platforms Software
  ### What are the core features to look for in E-Commerce Platforms software?
  When I examined what reviewers value most, the strongest platforms tend to include:

- Intuitive product and catalog management that scales without degrading admin performance as inventory grows.
- Reliable payment processing with transparent fee structures.
- Customizable storefronts that work without coding for standard modifications.
- Integration ecosystem breadth covering shipping, accounting, and subscription tools.
- Reporting and analytics surfacing actionable data without requiring third-party BI tools.


  ### What does E-Commerce Platforms software do?
  At its core, e-commerce platform software is a comprehensive system for building, managing, and operating online stores. The way I see it across reviewer accounts, these platforms go well beyond hosting a storefront; they consolidate catalog management, payment processing, order fulfillment, and customer account management into a single operational system that runs the business end to end.


  ### Why do businesses use E-Commerce Platforms software?
  Looking at the G2 reviews for this category, the adoption story is consistent: small teams want to launch without developer involvement, while enterprise teams need catalog depth and ERP integration that disconnected tools simply cannot support.

Based on the G2 user feedback I evaluated, several clear benefits show up consistently:

- Reviewers describe built-in payment processing and cart functionality as reducing setup time and ongoing transaction complexity.
- Many value no-code storefront customization that lets marketing teams move without waiting for engineering.
- Users describe third-party integration marketplaces extending functionality into shipping, accounting, and subscription management.
- Enterprise teams describe consolidating B2C and B2B operations onto one platform, reducing licensing costs while maintaining consistent customer experiences.


  ### Who uses E-Commerce Platforms software primarily?
  When I looked at the reviewer profiles on G2, retail, IT services, and apparel and fashion companies appeared most frequently, reflecting a category that spans solo entrepreneurs to enterprise commerce teams.

- **Individual entrepreneurs and founders** manage inventory, payments, and storefronts from a single interface as the operational foundation of their business.
- **Retail and brand managers** maintain storefront presentation, catalog accuracy, and promotional tooling day to day.
- **Solution consultants and agencies** implement and customize platforms on behalf of clients, prioritizing integration flexibility.
- **Enterprise digital commerce teams** evaluate platforms on headless architecture, API depth, and implementation partner availability.


  ### What types of E-Commerce Platforms software should I consider?
  I noticed that the way reviewers talk about these platforms on G2 reveals a few distinct patterns:

- **SMB-focused hosted platforms** prioritizing fast setup and built-in payment processing.
- **Mid-market platforms** balancing ease of use with stronger catalog management and multi-channel selling.
- **Enterprise commerce platforms** for complex catalogs, B2B and B2C hybrid models, and deep ERP and CRM integration.
- **Open-source and self-hosted solutions** offering maximum customization at the cost of ongoing technical maintenance.


  ### What trends are shaping E-Commerce Platforms software right now?
  From what I see in the latest reviewer discussions, this category is moving in a few clear directions:

- **Headless and composable architecture** is a standard enterprise expectation, separating front-end from back-end commerce logic.
- **B2B capability expansion** is under pressure as hybrid businesses need to serve both buyer types without separate storefronts.
- **App ecosystem cost transparency** is becoming a purchasing consideration as total cost escalates beyond headline subscription pricing.
- **AI-assisted merchandising** is reducing the need for separate personalization tools among growth-stage merchants.


  ### How should I choose E-Commerce Platforms software?
  Based on my analysis of the G2 data, I&#39;d recommend prioritizing platforms that match your current scale without creating ceiling constraints as catalog complexity and order volume grow. Map your integration requirements and projected growth against the platform&#39;s known constraints before committing to avoid migration costs later.



---

  ## What Are the Top-Rated E-Commerce Platforms Products in 2026?
### 1. [STORM](https://www.g2.com/products/storm/reviews)
  **Average Rating:** 4.6/5.0
  **Total Reviews:** 13
  **Product Description:** Storm is an advanced, modern and scalable e-commerce platform suitable for merchants with a large number of transactions and smaller e-tailers growing rapidly.



### What Do G2 Reviewers Say About STORM?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of STORM, enabling efficient organization and access to information effortlessly.
- Users commend the **easy integration** of STORM, enhancing functionality with seamless connections to various AI tools and Google Drive.
- Users appreciate the **smart information organization** of STORM, enhancing efficiency and simplifying data retrieval effortlessly.
- Users value the **multi-perspective question asking** feature of STORM, enhancing report depth and viewpoint diversity.
- Users appreciate the **process simplification** of STORM, which enhances efficiency through automatic organization and easy access to information.

**Cons:**

- Users experience **data management issues** with STORM, including misclassification of documents and slow batch processing.
- Users note several **limitations** of STORM, including concerns about output quality, source bias, and operational constraints.
- Users face **slow performance** when processing large batches of files, which hampers their workflow efficiency.
  #### What Are Recent G2 Reviews of STORM?

**"[Effortless Data Analysis and Smart Organization](https://www.g2.com/survey_responses/storm-review-12317493)"**

**Rating:** 4.5/5.0 stars
*— Sanchez M.*

[Read full review](https://www.g2.com/survey_responses/storm-review-12317493)

---

**"[Transforms Meetings with Real-Time Collaboration, Minor Customization Limits](https://www.g2.com/survey_responses/storm-review-12453289)"**

**Rating:** 4.0/5.0 stars
*— Norbert B.*

[Read full review](https://www.g2.com/survey_responses/storm-review-12453289)

---

  #### What Are G2 Users Discussing About STORM?

- [What is the difference between Kafka and Storm?](https://www.g2.com/discussions/storm-what-is-the-difference-between-kafka-and-storm)
- [What is the difference between Kafka and Storm?](https://www.g2.com/discussions/what-is-the-difference-between-kafka-and-storm)
- [What is Apache Storm used for?](https://www.g2.com/discussions/what-is-apache-storm-used-for)
### 2. [SmartStore](https://www.g2.com/products/smartstore/reviews)
  **Average Rating:** 4.6/5.0
  **Total Reviews:** 15
  **Product Description:** Smartstore is the leading open source DXP enterprise composable commerce platform in the ASP.NET world, offering B2B, B2C, D2C and enterprise marketplace solutions. Since 1999, SmartStore has focused on customer-centric business models, whether it&#39;s content creation, website building, e-commerce or personalization. With Microsoft&#39;s state-of-the-art cloud solutions, Smartstore lets you innovate with confidence that your mission-critical processes will work reliably. On-premise, hybrid cloud, multi-cloud or edge. Smartstore Advantages: Flexibility, the reliability of open source and the API-first approach combined with Headless and the flexible microservices of the Microsoft Azure cloud platform, which consists of more than 200 components and services, enable you to overcome your current challenges and pave the way for the future. In addition to the company&#39;s headquarters in Dortmund, SmartStore AG is also characterized by internationally active technology and solution partners as well as a globally networked community. You have the option to purchase individual plugins in combination with community, premium or other editions.



### What Do G2 Reviewers Say About SmartStore?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of SmartStore, enjoying its seamless organization of products, inventory, and orders.
- Users value the **easy-to-use inventory management** features of SmartStore, enhancing efficiency and organization for their online stores.
- Users value the **process simplification** of SmartStore, enhancing efficiency with an organized platform for management tasks.
- Users appreciate the **ease of use and organization** of SmartStore, enhancing efficiency in managing their online stores.
- Users appreciate the **quick setup** of SmartStore, which simplifies initial configuration and gets them running effortlessly.

**Cons:**

- Users desire more **customization options** for advanced features in SmartStore to enhance their experience and efficiency.
- Users find the **setup time can be lengthy** for SmartStore, though configurations perform well once completed.
  #### What Are Recent G2 Reviews of SmartStore?

**"[Streamlined Management with SmartStore](https://www.g2.com/survey_responses/smartstore-review-12268125)"**

**Rating:** 4.5/5.0 stars
*— Abhishek S.*

[Read full review](https://www.g2.com/survey_responses/smartstore-review-12268125)

---

**"[Marketing, campaign management, and inventory management](https://www.g2.com/survey_responses/smartstore-review-12086450)"**

**Rating:** 4.0/5.0 stars
*— Waleed M.*

[Read full review](https://www.g2.com/survey_responses/smartstore-review-12086450)

---

  #### What Are G2 Users Discussing About SmartStore?

- [What is SmartStore used for?](https://www.g2.com/discussions/what-is-smartstore-used-for)
### 3. [Cyrious](https://www.g2.com/products/cyrious/reviews)
  **Average Rating:** 3.8/5.0
  **Total Reviews:** 10
  **Product Description:** Easily and quickly create unique ordering websites for your customers. It works for small format as well as large format printers.



### What Do G2 Reviewers Say About Cyrious?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **excellent customer support** of Cyrious, making setup and order management seamless and efficient.
- Users find Cyrious to be **easy to use** , allowing quick setup of online shops with minimal effort.
- Users find **easy integration** with Cyrious, seamlessly syncing orders without the hassle of double entry.
- Users love the **easy setup of branded storefronts** and seamless integration with Cyrious Control for order management.
- Users value the **seamless integration** of Cyrious Ecommerce, facilitating easy client orders without double entry hassles.

**Cons:**

- Users find the **limited customization** of design templates and color schemes restrictive for branding their clients&#39; storefronts.
- Users feel frustrated by the **limited design features** of Cyrious, restricting their customization options for client branding.
- Users find Cyrious **not user-friendly** , especially during setup and due to its outdated features compared to competitors.
- Users find the **outdated software** aspects of Cyrious slow and requiring additional IT support for maintenance.
- Users find the **slow performance** of Cyrious cumbersome, requiring additional time and IT assistance for setup and maintenance.
  #### What Are Recent G2 Reviews of Cyrious?

**"[Powerful E-commerce Tool for Custom Print &amp; Sign Orders](https://www.g2.com/survey_responses/cyrious-review-11310789)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/cyrious-review-11310789)

---

**"[Reduces order complexity](https://www.g2.com/survey_responses/cyrious-review-10396281)"**

**Rating:** 4.5/5.0 stars
*— Rasel A.*

[Read full review](https://www.g2.com/survey_responses/cyrious-review-10396281)

---

  #### What Are G2 Users Discussing About Cyrious?

- [What is Cyrious used for?](https://www.g2.com/discussions/what-is-cyrious-used-for)
### 4. [QPe](https://www.g2.com/products/qpe-india-qpe/reviews)
  **Average Rating:** 4.8/5.0
  **Total Reviews:** 10
  **Product Description:** QPe is a powerful e-commerce platform designed to empower entrepreneurs and businesses to effortlessly launch and manage their online stores. Unlike traditional platforms, QPe stands out by offering a range of custom features tailored to the unique needs of each business and helps in reducing the overall e-commerce tech cost by 70%. With a focus on high performance, dedicated success manager, and a user-friendly interface, QPe provides a seamless solution for building and scaling e-commerce ventures. Whether you&#39;re a seasoned entrepreneur or just starting, QPe simplifies the journey, making it easy to navigate the complexities of online business without the need for extensive technical expertise.



### What Do G2 Reviewers Say About QPe?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **dedicated customer support** of QPe, ensuring personalized solutions and instant assistance for satisfaction.
- Users appreciate the **instant customer support** of QPe, ensuring satisfaction and smooth implementation of features.
- Users value the **ease of use** of QPe, making it simple to navigate and implement in their work.
- Users find **easy integration** with third-party services in QPe, enhancing their e-commerce experience effortlessly.
- Users praise QPe for its **easy third-party integrations** and excellent support, making e-commerce effortless and satisfying.

  #### What Are Recent G2 Reviews of QPe?

**"[super easy to create the e-commerce website](https://www.g2.com/survey_responses/qpe-review-10805103)"**

**Rating:** 5.0/5.0 stars
*— Anjali Soni S.*

[Read full review](https://www.g2.com/survey_responses/qpe-review-10805103)

---

**"[Great platform to start an e-commerce website](https://www.g2.com/survey_responses/qpe-review-10949482)"**

**Rating:** 5.0/5.0 stars
*— Ananya D.*

[Read full review](https://www.g2.com/survey_responses/qpe-review-10949482)

---

### 5. [GoDaddy Online Store](https://www.g2.com/products/godaddy-online-store/reviews)
  **Average Rating:** 3.6/5.0
  **Total Reviews:** 19
  **Product Description:** GoDaddy Online Store, for a flat monthly fee, provides an e-commerce store and shopping cart along with web hosting in an easy-to-use format. It includes tools for site design, inventory, shipping, payments, bookkeeping, and social media, and it allows store owners to try the software free for 30 days.


  #### What Are Recent G2 Reviews of GoDaddy Online Store?

**"[Great for online clothing retailers ](https://www.g2.com/survey_responses/godaddy-online-store-review-1677763)"**

**Rating:** 4.5/5.0 stars
*— Grace C.*

[Read full review](https://www.g2.com/survey_responses/godaddy-online-store-review-1677763)

---

**"[Easiest site/presence tool ever!](https://www.g2.com/survey_responses/godaddy-online-store-review-1642318)"**

**Rating:** 4.5/5.0 stars
*— Ashley H.*

[Read full review](https://www.g2.com/survey_responses/godaddy-online-store-review-1642318)

---

### 6. [GOb2b](https://www.g2.com/products/gob2b/reviews)
  **Average Rating:** 4.9/5.0
  **Total Reviews:** 10
  **Product Description:** GOb2b is a fully integrated, b2b eCommerce platform for wholesalers, distributors and manufacturers. Our unique, modern b2b eCommerce platform will automate your sales order process taking your customer orders directly from your website into sales orders on Sage or Pegasus Opera. GOb2b is built with over 20 years experience working with trade customers so we know how complicated b2b purchasing can get. Are you offering volume pricing or customer-specific discounts? Does your buyer want to purchase in bulk, and is your inventory data up to date? Our b2b eCommerce platform was built specifically to address the concerns of b2b businesses. B2b customers order more frequently, repeat orders and often know what they want so need easy search options. They expect an experience which is easy to navigate and smart, to show them top products, recently purchased items and saved baskets. They can also get access to their account to view and track orders and pay off invoices.


  #### What Are Recent G2 Reviews of GOb2b?

**"[GoB2B. Professional, Efficient and Friendly](https://www.g2.com/survey_responses/gob2b-review-5415652)"**

**Rating:** 5.0/5.0 stars
*— Upgrade B.*

[Read full review](https://www.g2.com/survey_responses/gob2b-review-5415652)

---

**"[Amazing experience at GOb2b!](https://www.g2.com/survey_responses/gob2b-review-7603901)"**

**Rating:** 5.0/5.0 stars
*— Yasmeen F.*

[Read full review](https://www.g2.com/survey_responses/gob2b-review-7603901)

---

  #### What Are G2 Users Discussing About GOb2b?

- [What is GOb2b used for?](https://www.g2.com/discussions/what-is-gob2b-used-for)
### 7. [Fonteva eCommerce](https://www.g2.com/products/fonteva-ecommerce/reviews)
  **Average Rating:** 4.3/5.0
  **Total Reviews:** 12
  **Product Description:** Fonteva eCommerce allows you to sell anything online and is 100% native to Salesforce.


  #### What Are Recent G2 Reviews of Fonteva eCommerce?

**"[Fonteva for Business Aviation](https://www.g2.com/survey_responses/fonteva-ecommerce-review-8603940)"**

**Rating:** 5.0/5.0 stars
*— Francisco P.*

[Read full review](https://www.g2.com/survey_responses/fonteva-ecommerce-review-8603940)

---

**"[Easy to use and very helpful.](https://www.g2.com/survey_responses/fonteva-ecommerce-review-8368842)"**

**Rating:** 4.5/5.0 stars
*— Shifali S.*

[Read full review](https://www.g2.com/survey_responses/fonteva-ecommerce-review-8368842)

---

  #### What Are G2 Users Discussing About Fonteva eCommerce?

- [What is Fonteva eCommerce used for?](https://www.g2.com/discussions/what-is-fonteva-ecommerce-used-for)
### 8. [SamCart](https://www.g2.com/products/samcart/reviews)
  **Average Rating:** 4.3/5.0
  **Total Reviews:** 91
  **Product Description:** SamCart is the digital business platform that builds, runs, and scales your online business, from your first sale to your first million. SamCart&#39;s AI-powered platform writes, designs, and builds your products, pages, and funnels for you to increase your revenue and conversions. SamCart&#39;s AI is trained on $7 Billion+ in real transaction data. Over 75,000 online businesses since 2014 use SamCart to sell over $7 billion of their own products, goods and services. Learn more at samcart.com.



### What Do G2 Reviewers Say About SamCart?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of SamCart, with its intuitive interface simplifying sales for all team members.
- Users appreciate the **easy initial setup** of SamCart, allowing quick and hassle-free payment processing for all products.
- Users appreciate the **simple setup** of SamCart, enabling hassle-free payment collection and streamlined digital product sales.
- Users appreciate the **easy setup** of SamCart, enabling hassle-free selling of digital products effortlessly.
- Users appreciate the **quick setup** of SamCart, allowing fast and easy implementation without IT support.

**Cons:**

- Users desire improved **integration options** and easier setup with email tools to enhance their SamCart experience.
- Users express dissatisfaction with **poor customer support** , feeling undervalued and facing challenges in getting assistance.
- Users find SamCart&#39;s plans **expensive** , wishing for more customization options and easier integration with email tools.
- Users find the **inadequate reporting** in SamCart limits tracking and segmentation for wholesale promotions and revenue.
- Users face **integration difficulty** as some features need extra building, complicating their setup process.
  #### What Are Recent G2 Reviews of SamCart?

**"[Outstanding, Personalized Support and a Feature-Rich Platform for Digital Products](https://www.g2.com/survey_responses/samcart-review-12614805)"**

**Rating:** 5.0/5.0 stars
*— Alice G.*

[Read full review](https://www.g2.com/survey_responses/samcart-review-12614805)

---

**"[Personalized Support Boosted Experience and Accelerated Outcomes](https://www.g2.com/survey_responses/samcart-review-12586868)"**

**Rating:** 4.5/5.0 stars
*— Kristen M.*

[Read full review](https://www.g2.com/survey_responses/samcart-review-12586868)

---

  #### What Are G2 Users Discussing About SamCart?

- [How has SamCart impacted your online sales, and what features do you find most useful?](https://www.g2.com/discussions/how-has-samcart-impacted-your-online-sales-and-what-features-do-you-find-most-useful)
- [What is SamCart used for?](https://www.g2.com/discussions/what-is-samcart-used-for)
- [Does SamCart integrate with Shopify?](https://www.g2.com/discussions/does-samcart-integrate-with-shopify)
### 9. [Excellor](https://www.g2.com/products/excellor/reviews)
  **Average Rating:** 4.3/5.0
  **Total Reviews:** 29
  **Product Description:** Excellor offers an end-to-end eCommerce solution designed to integrate with existing systems and help deliver an Omni-channel experience.



### What Do G2 Reviewers Say About Excellor?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** in Excellor, transforming complex tasks into smooth, automated processes effortlessly.
- Users value the **process simplification** provided by Excellor, transforming complex tasks into seamless, efficient workflows.
- Users commend the **24/7 customer support** of Excellor, which simplifies setup and enhances the overall experience.
- Users value Excellor for delivering a **unified e-commerce experience** that simplifies complex processes with essential features.
- Users value the **quick setup** of Excellor, enhancing their experience with an intuitive interface and excellent support.

**Cons:**

- Users experience a **steep learning curve** with Excellor, requiring time to acclimate to its numerous features and configurations.
- Users note that Excellor is **expensive** , making it less accessible for small businesses just starting out.
- Users express concerns about **inadequate training** , highlighting challenges with onboarding and insufficient documentation for non-technical users.
- Users note the **limited features** of Excellor, particularly when compared to more robust platforms like Shopify.
- Users find Excellor **not user-friendly** , citing a complex UI/UX and insufficient documentation for non-technical users.
  #### What Are Recent G2 Reviews of Excellor?

**"[Simplifies E-commerce with Robust Support](https://www.g2.com/survey_responses/excellor-review-12319981)"**

**Rating:** 4.0/5.0 stars
*— Ganja P.*

[Read full review](https://www.g2.com/survey_responses/excellor-review-12319981)

---

**"[Streamlines Data Analysis with Robust Automation](https://www.g2.com/survey_responses/excellor-review-12722962)"**

**Rating:** 4.5/5.0 stars
*— Himanshu k.*

[Read full review](https://www.g2.com/survey_responses/excellor-review-12722962)

---

### 10. [Volusion](https://www.g2.com/products/volusion/reviews)
  **Average Rating:** 3.2/5.0
  **Total Reviews:** 66
  **Product Description:** Simple and customizable ecommerce built for growth. With Volusion, you can create a unique store with powerful features - no coding required.



### What Do G2 Reviewers Say About Volusion?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Volusion, making online store management straightforward and hassle-free.
- Users admire the **clean UI** of Volusion, finding the back-end admin very user-friendly and accessible.
- Users appreciate the **simple and organized customer support** that makes managing an online store effortless.
- Users appreciate the **easy setup** of Volusion, allowing them to efficiently manage their online stores without hassle.
- Users value the **intuitive interface** of Volusion, making it easy to navigate and manage their stores.

**Cons:**

- Users find **integration issues** with Volusion, suggesting a need for better app compatibility and customization options.
- Users desire greater **customization options** in Volusion to create unique and modern storefronts that stand out.
- Users feel that Volusion lacks **customization options and modern templates** , hindering their ability to create unique stores.
- Users feel Volusion has **outdated software** that fails to keep up with modern e-commerce platform standards.
- Users find **template issues** with Volusion, seeking better customization and modern design options for a unique store.
  #### What Are Recent G2 Reviews of Volusion?

**"[Simplicity and essential features combined to launch your online store](https://www.g2.com/survey_responses/volusion-review-12175342)"**

**Rating:** 4.5/5.0 stars
*— Alexandra F.*

[Read full review](https://www.g2.com/survey_responses/volusion-review-12175342)

---

**"[Volusion is a great tool to work with it helps me out on verifying consumers updates.](https://www.g2.com/survey_responses/volusion-review-8040220)"**

**Rating:** 5.0/5.0 stars
*— Gabriel V.*

[Read full review](https://www.g2.com/survey_responses/volusion-review-8040220)

---

  #### What Are G2 Users Discussing About Volusion?

- [What is Volusion used for?](https://www.g2.com/discussions/what-is-volusion-used-for)
- [How much does volusion cost?](https://www.g2.com/discussions/how-much-does-volusion-cost)
- [Is volusion going out of business?](https://www.g2.com/discussions/is-volusion-going-out-of-business)
### 11. [Spree Commerce](https://www.g2.com/products/spree-commerce/reviews)
  **Average Rating:** 3.7/5.0
  **Total Reviews:** 16
  **Product Description:** An open-source e-commerce platform for multi-language and multi-currency global brands. Available for free with a web storefront, PWA, or headless.


  #### What Are Recent G2 Reviews of Spree Commerce?

**"[Nice product](https://www.g2.com/survey_responses/spree-commerce-review-7132962)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Automotive*

[Read full review](https://www.g2.com/survey_responses/spree-commerce-review-7132962)

---

**"[A robust platform for e-commerce](https://www.g2.com/survey_responses/spree-commerce-review-499147)"**

**Rating:** 4.0/5.0 stars
*— Nicholas D.*

[Read full review](https://www.g2.com/survey_responses/spree-commerce-review-499147)

---

  #### What Are G2 Users Discussing About Spree Commerce?

- [Is spreecommerce free?](https://www.g2.com/discussions/is-spreecommerce-free)
- [What is spree in Ruby on Rails?](https://www.g2.com/discussions/what-is-spree-in-ruby-on-rails)
- [What is spree technology?](https://www.g2.com/discussions/what-is-spree-technology)
### 12. [Broadleaf Commerce](https://www.g2.com/products/broadleaf-commerce/reviews)
  **Average Rating:** 3.9/5.0
  **Total Reviews:** 16
  **Product Description:** Broadleaf Commerce, an Inc. 5000 company, provides B2B and B2C eCommerce platform solutions to simplify the complexities of multi-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, Broadleaf provides the framework for leading brands, including Pep Boys, The Container Store, and O’Reilly Auto Parts. For more information visit: http://www.broadleafcommerce.com/.


  #### What Are Recent G2 Reviews of Broadleaf Commerce?

**"[Broadleaf Commerce Review](https://www.g2.com/survey_responses/broadleaf-commerce-review-8263039)"**

**Rating:** 4.0/5.0 stars
*— Verified User in E-Learning*

[Read full review](https://www.g2.com/survey_responses/broadleaf-commerce-review-8263039)

---

**"[Broad experience with broadleaf commerce](https://www.g2.com/survey_responses/broadleaf-commerce-review-8515756)"**

**Rating:** 5.0/5.0 stars
*— Aman K.*

[Read full review](https://www.g2.com/survey_responses/broadleaf-commerce-review-8515756)

---

### 13. [AmeriCommerce by Cart.com](https://www.g2.com/products/americommerce-by-cart-com/reviews)
  **Average Rating:** 4.2/5.0
  **Total Reviews:** 18
  **Product Description:** AmeriCommerce by Cart.com is a powerful B2B solution for building the perfect end-to-end shopping experience for brands of all sizes. With a wide range of built-in features and multi-store functionalities, growing B2B and wholesale brands can manage more complex ecommerce operations from one central platform. o Manage inventory, orders, customers, products, pricing, and customer segmentation through one centralized interface. o Manage multiple storefronts from one dashboard with our revolutionary multi-store technology. o Leverage our in-house team of experts to offer services such as UI/UX design, storefront operations, website implementation, and more to achieve your business goals. o Offer personalized pricing, content, quotes, and products with a rules engine that gives you full control of the customer experience. o Completely customize your online store with over 100 third-party ecommerce integrations and expert web design and development services. o A storefront with limitless customization.


  #### What Are Recent G2 Reviews of AmeriCommerce by Cart.com?

**"[A customer not a number](https://www.g2.com/survey_responses/americommerce-by-cart-com-review-5139714)"**

**Rating:** 5.0/5.0 stars
*— Mason Y.*

[Read full review](https://www.g2.com/survey_responses/americommerce-by-cart-com-review-5139714)

---

**"[Adaptable and Outstanding platform with top-notch assistance.](https://www.g2.com/survey_responses/americommerce-by-cart-com-review-7705835)"**

**Rating:** 5.0/5.0 stars
*— Abhiram  C.*

[Read full review](https://www.g2.com/survey_responses/americommerce-by-cart-com-review-7705835)

---

  #### What Are G2 Users Discussing About AmeriCommerce by Cart.com?

- [What is AmeriCommerce by Cart.com used for?](https://www.g2.com/discussions/what-is-americommerce-by-cart-com-used-for)
### 14. [BoostMySale](https://www.g2.com/products/boostmysale/reviews)
  **Average Rating:** 4.3/5.0
  **Total Reviews:** 18
  **Product Description:** Voted as India’s Top Cloud Computing Companies, BoostMySale is a turnkey ecommerce product which not only builds your comprehensive and user friendly online web store in a jiffy but also integrates, manages and seamlessly pushes your products on all the leading marketplaces &amp; social channels. BoostMySale’s B2C software platform makes it easier to manage orders from multiple ecommerce channels. Our robust set of customization for each channel – Marketplaces, Web, Mobile, Call Center and Kiosks ensures seamless management. Being an integrated, all in one B2C platform makes it a tool of choice for online business ventures and fulfills one complete ecommerce experience. Our seasoned insight into B2C buyer characteristics is a proven way to optimize the conversion rate. Increase the value of online transactions by rendering a fulfilling shopping experience anytime, anywhere. Real-time order processing and inventory tracking system will make your online web store management easier than ever before.



### What Do G2 Reviewers Say About BoostMySale?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of BoostMySale, simplifying management across multiple selling channels effectively.
- Users appreciate the **centralized inventory management** of BoostMySale, enhancing efficiency across multiple sales channels and platforms.
- Users highlight the **excellent customer support** of BoostMySale, making issue resolution smooth and effective.
- Users find BoostMySale&#39;s **quick setup** remarkably simple, enabling them to boost product visibility rapidly.
- Users value the **dashboard customization** of BoostMySale, allowing seamless management of multiple sales channels in one location.

**Cons:**

- Users find the **cost of BoostMySale high** , especially for small businesses, impacting overall value and affordability.
- Users experience **slow performance** with BoostMySale, leading to frustration and a less efficient workflow.
- Users report **inadequate reporting** , struggling with unclear performance metrics and insufficient analytics for informed decision-making.
- Users find **integration issues** with BoostMySale, leading to frustrations in usability and performance consistency.
- Users find **interface issues** with BoostMySale, leading to frustration due to the lack of user-friendly design.
  #### What Are Recent G2 Reviews of BoostMySale?

**"[Boosts Multichannel Sales with Real-Time Sync](https://www.g2.com/survey_responses/boostmysale-review-12445277)"**

**Rating:** 4.0/5.0 stars
*— Juan R.*

[Read full review](https://www.g2.com/survey_responses/boostmysale-review-12445277)

---

**"[Powerful Ecommerce Tool with Room for Improvement](https://www.g2.com/survey_responses/boostmysale-review-12280107)"**

**Rating:** 4.0/5.0 stars
*— Dushyant T.*

[Read full review](https://www.g2.com/survey_responses/boostmysale-review-12280107)

---

  #### What Are G2 Users Discussing About BoostMySale?

- [What is BoostMySale used for?](https://www.g2.com/discussions/what-is-boostmysale-used-for)
### 15. [IONOS 1&amp;1 Domains and hosting](https://www.g2.com/products/ionos-1-1-domains-and-hosting/reviews)
  **Average Rating:** 3.5/5.0
  **Total Reviews:** 149
  **Product Description:** IONOS 1&amp;1 offers a comprehensive suite of domain registration and web hosting services tailored to meet the needs of individuals, small businesses, and enterprises. With over 30 years of experience, IONOS provides reliable and innovative solutions, including domain registration, web hosting, email services, and cloud infrastructure, all hosted in their own regional data centers in the US and Europe. Their offerings are designed to help users establish and maintain a robust online presence with ease and efficiency. Key Features and Functionality: - Domain Registration: Secure your unique online address with a wide selection of domain extensions, ensuring your brand stands out. - Web Hosting: Choose from various hosting plans that include features like redundant storage, multiple databases, and unmetered bandwidth to accommodate websites of all sizes. - Email Services: Create professional email addresses matching your domain, enhancing your brand&#39;s credibility and communication. - Security Measures: Benefit from Wildcard SSL certificates included in hosting plans, ensuring encrypted and secure data transfers for your website visitors. - User-Friendly Management: Utilize intuitive control panels and management tools to easily oversee your domains, hosting, and email services. Primary Value and Solutions Provided: IONOS 1&amp;1 simplifies the process of establishing and managing an online presence by offering integrated services that cater to various digital needs. By combining domain registration, hosting, and email services under one provider, users experience streamlined operations, enhanced security, and dedicated customer support. This holistic approach allows businesses and individuals to focus on growth and engagement without the complexities of managing multiple service providers.



### What Do G2 Reviewers Say About IONOS 1&amp;1 Domains and hosting?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **affordable pricing** of IONOS, making it ideal for new businesses on a budget.
- Users appreciate the **competitive pricing** of IONOS, making it ideal for small businesses on a budget.
- Users commend the **affordable pricing** of IONOS, making it ideal for startups and budget-conscious small businesses.
- Users highlight the **cost effectiveness** of IONOS, making it a great choice for budget-conscious small business owners.
- Users enjoy the **clean and simple dashboard** of IONOS, allowing easy navigation and setup for all services.

**Cons:**

- Users report severe **incompetence and untrustworthiness** from IONOS, highlighting ineffective support and frustrating cancellation processes.
- Users find the **complex usability** of IONOS difficult, experiencing frustration from outdated interfaces and unhelpful support.
- Users report **poor communication** from IONOS, experiencing frustratingly unhelpful customer service and unresolved issues.
- Users experience **poor customer support** from IONOS, facing unhelpful agents and unresolved issues over extended periods.
- Users report a **poor user experience** with IONOS due to outdated controls and unhelpful customer service.
  #### What Are Recent G2 Reviews of IONOS 1&amp;1 Domains and hosting?

**"[Affordable pricing for small businesses](https://www.g2.com/survey_responses/ionos-1-1-domains-and-hosting-review-11718141)"**

**Rating:** 4.0/5.0 stars
*— Diane	 E.*

[Read full review](https://www.g2.com/survey_responses/ionos-1-1-domains-and-hosting-review-11718141)

---

**"[Easy-to-use dashboard makes life simple](https://www.g2.com/survey_responses/ionos-1-1-domains-and-hosting-review-11702735)"**

**Rating:** 4.5/5.0 stars
*— Robert	 C.*

[Read full review](https://www.g2.com/survey_responses/ionos-1-1-domains-and-hosting-review-11702735)

---

  #### What Are G2 Users Discussing About IONOS 1&amp;1 Domains and hosting?

- [What is IONOS 1&amp;1 Domains and hosting used for?](https://www.g2.com/discussions/what-is-ionos-1-1-domains-and-hosting-used-for) - 1 comment
- [Is 1and1 down?](https://www.g2.com/discussions/ionos-1-1-domains-and-hosting-is-1and1-down)
- [Does IONOS have hosting?](https://www.g2.com/discussions/does-ionos-have-hosting) - 1 comment
### 16. [HDL Commerce](https://www.g2.com/products/hdl-commerce/reviews)
  **Average Rating:** 4.5/5.0
  **Total Reviews:** 10
  **Product Description:** HDL Commerce is a next-generation composable e-commerce platform designed to empower businesses with unparalleled flexibility, scalability, and control over their online operations. Built by Helsingborg Design LAB (HDL), the platform is tailored to meet the needs of modern B2B and B2C companies, offering a seamless and efficient digital commerce experience. Key Features: - Core Engine: A robust and modular architecture enabling custom solutions for unique business needs. - B2B Suite: Advanced functionalities for managing wholesale, custom pricing, bulk orders, and account-based purchases. - B2C Suite: Tools designed to create engaging and user-friendly shopping experiences for direct-to-consumer brands. - PIM Suite: A powerful Product Information Management (PIM) system for centralized and efficient product data management. - CMS Suite: An integrated Content Management System to ensure easy and creative control over website content. - Integrations: Extensive integrations with ERP, payment gateways, shipping solutions, and marketing tools like Voyado, Adyen, Klarna, and Recombee. Why HDL Commerce? - Composable Architecture: HDL Commerce allows businesses to build and scale their e-commerce solutions piece by piece, selecting only the components they need. - Customizability: From design to backend functionality, HDL Commerce can adapt to your unique branding and operational requirements. - Data-Driven: Equipped with advanced analytics and AI-driven recommendations to boost sales and enhance user experiences. - Long-Term Partnership: HDL focuses on fostering a collaborative relationship with clients, offering ongoing support, design updates, and operational management. Who Is It For? HDL Commerce is ideal for businesses transitioning from monolithic platforms like Magento or outdated systems to a future-proof e-commerce solution. It’s especially well-suited for companies in the retail, fashion, sports, and manufacturing industries, looking for a tailored solution to streamline their operations and drive growth. Case Studies: - Zonefloorball: A comprehensive B2B e-commerce solution with advanced product recommendations, built on HDL Commerce. - Dogman: Doubled their B2C online sales within three months of replatforming with HDL Commerce and HavaPIM. - QUT Pro: A scalable B2B and B2C platform for hairdressers and salons. HDL Commerce goes beyond just being a platform—it’s a strategic tool for business growth. Let us help you shape the future of your e-commerce!



### What Do G2 Reviewers Say About HDL Commerce?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend HDL Commerce for their **exceptional customer service** , providing prompt support and effective communication throughout collaboration.
- Users praise HDL Commerce&#39;s **exceptional customer support** , quick response times, and dedication to their success and needs.
- Users commend the **customization options** of HDL Commerce, appreciating its flexibility and adaptability to their unique needs.
- Users commend the **easy integration** of HDL Commerce, praising its adaptability and seamless connection with various systems.
- Users commend the **reliability** of HDL Commerce, highlighting excellent support and effective integration with systems.

**Cons:**

- Users note **missing features** in HDL Commerce, leading to longer setup times and limited functionality compared to competitors.
- Users face **editing difficulties** with HDL Commerce, struggling with the lack of design previews and content copying options.
- Users note the **limited features** on HDL Commerce compared to established competitors, though improvements are ongoing.
- Users find that **time-consuming development** for basic functionalities can delay their project go-live and overall efficiency.
  #### What Are Recent G2 Reviews of HDL Commerce?

**"[Complete e-commerce replatforming in collaboration with HDL Commerce](https://www.g2.com/survey_responses/hdl-commerce-review-10796427)"**

**Rating:** 5.0/5.0 stars
*— Eliise E.*

[Read full review](https://www.g2.com/survey_responses/hdl-commerce-review-10796427)

---

**"[HDL | A flexible and powerful E-com engine](https://www.g2.com/survey_responses/hdl-commerce-review-10796146)"**

**Rating:** 4.5/5.0 stars
*— Joel S.*

[Read full review](https://www.g2.com/survey_responses/hdl-commerce-review-10796146)

---

### 17. [Shopio](https://www.g2.com/products/shopio/reviews)
  **Average Rating:** 4.3/5.0
  **Total Reviews:** 15
  **Product Description:** Create your online store today! No risk. No credit card required.


  #### What Are Recent G2 Reviews of Shopio?

**"[Mobile-responsive eCommerce platform](https://www.g2.com/survey_responses/shopio-review-8197010)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Management Consulting*

[Read full review](https://www.g2.com/survey_responses/shopio-review-8197010)

---

**"[Best experience from Shopio](https://www.g2.com/survey_responses/shopio-review-8801397)"**

**Rating:** 4.5/5.0 stars
*— Prakash G.*

[Read full review](https://www.g2.com/survey_responses/shopio-review-8801397)

---

  #### What Are G2 Users Discussing About Shopio?

- [What is Shopio used for?](https://www.g2.com/discussions/what-is-shopio-used-for)
### 18. [e-Smart eCommerce Suite](https://www.g2.com/products/e-smart-ecommerce-suite/reviews)
  **Average Rating:** 4.1/5.0
  **Total Reviews:** 10
  **Product Description:** e-Smart eCommerce Suite is a complete, customized package of ecommerce solutions planned around the foundation of expert recommendations and formulas.


  #### What Are Recent G2 Reviews of e-Smart eCommerce Suite?

**"[One of the best services I have ever used](https://www.g2.com/survey_responses/e-smart-ecommerce-suite-review-6491397)"**

**Rating:** 4.5/5.0 stars
*— Mystia D.*

[Read full review](https://www.g2.com/survey_responses/e-smart-ecommerce-suite-review-6491397)

---

**"[Nice product](https://www.g2.com/survey_responses/e-smart-ecommerce-suite-review-6900019)"**

**Rating:** 5.0/5.0 stars
*— Avaneesh Y.*

[Read full review](https://www.g2.com/survey_responses/e-smart-ecommerce-suite-review-6900019)

---

  #### What Are G2 Users Discussing About e-Smart eCommerce Suite?

- [What is e-Smart eCommerce Suite used for?](https://www.g2.com/discussions/what-is-e-smart-ecommerce-suite-used-for)
### 19. [WebJaguar](https://www.g2.com/products/webjaguar/reviews)
  **Average Rating:** 3.6/5.0
  **Total Reviews:** 10
  **Product Description:** WebJaguar provides a robust B2C feature-set that allows you to thrive as a retailer in a demanding and competitive e-commerce environment.



### What Do G2 Reviewers Say About WebJaguar?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **real-time customer insights** provided by WebJaguar, enhancing their understanding of customer behaviors.

**Cons:**

- Users find the **complex implementation** of WebJaguar frustrating, leading to issues with order updates and transfers.
- Users are frustrated with **inconsistent order updates** , which complicate tracking and lead to missed transactions.
- Users are frustrated with **update issues** in WebJaguar, as order status fails to sync properly, leading to missed orders.
  #### What Are Recent G2 Reviews of WebJaguar?

**"[A lot of people in our office are much happier now.](https://www.g2.com/survey_responses/webjaguar-review-6920571)"**

**Rating:** 4.0/5.0 stars
*— Krishna S.*

[Read full review](https://www.g2.com/survey_responses/webjaguar-review-6920571)

---

**"[Comprehensive, yet simplified E commerce Software](https://www.g2.com/survey_responses/webjaguar-review-8717965)"**

**Rating:** 4.5/5.0 stars
*— RAHUL G.*

[Read full review](https://www.g2.com/survey_responses/webjaguar-review-8717965)

---

  #### What Are G2 Users Discussing About WebJaguar?

- [What is WebJaguar used for?](https://www.g2.com/discussions/what-is-webjaguar-used-for)
### 20. [Solidus](https://www.g2.com/products/solidus/reviews)
  **Average Rating:** 4.3/5.0
  **Total Reviews:** 13
  **Product Description:** Solidus is a free, open-source eCommerce platform built on the Ruby on Rails framework, designed to provide businesses with a flexible and customizable foundation for online stores. As a Rails engine, Solidus offers a fully functional backend that can be tailored to meet specific business needs, allowing for extensive customization through built-in configuration hooks and extensions. This adaptability enables businesses to create unique shopping experiences that stand out in the competitive eCommerce landscape. Key Features and Functionality: - Product Catalog Management: Solidus allows for the extension of product catalogs with custom data, supporting dynamic variants, segmented pricing, product bundles, and rich taxonomies. This flexibility ensures a personalized shopping experience for customers. - Inventory and Fulfillment: The platform offers advanced stock management capabilities, including product backordering, split shipments, global fulfillment, and seamless integration with Warehouse Management Systems (WMS) or Third-Party Logistics (3PL) providers. - Taxation Handling: Solidus simplifies complex eCommerce taxation by providing built-in systems for per-product taxation, VAT, GST, and sales tax calculations, as well as automated filing and refund management. - Discounts and Promotions: The platform features a fully customizable promotions engine, enabling the creation of unique promotional setups such as custom rules and actions, code-based activation, time-based offers, and gift-with-purchase deals. - Checkout and Payments: Solidus offers an open and customizable checkout flow, supporting one-click or multi-step processes, offline payments, store credit, and upsells or cross-sells, all integrated with open analytics for performance tracking. - Subscriptions: The platform includes a powerful native subscription engine that integrates with various payment methods, checkout flows, promotion setups, and fulfillment models, supporting features like unified checkout, subscriber-only promotions, digital memberships, and automatic dunning. Primary Value and User Solutions: Solidus empowers businesses to create highly customized and scalable eCommerce solutions that align with their unique brand identity and operational requirements. By providing full access to the platform&#39;s codebase, it eliminates the limitations often associated with SaaS eCommerce solutions, allowing for complete control over the shopping experience. This flexibility ensures that businesses can adapt to evolving market demands, implement complex business models, and deliver exceptional customer experiences, ultimately driving growth and competitive advantage.



### What Do G2 Reviewers Say About Solidus?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **excellent customer service** of Solidus, enhancing their overall experience and support during use.
- Users value the **highly customizable features** of Solidus, enhancing flexibility and integration for their business needs.
- Users value Solidus for its **customization options** , allowing for tailored admin panels and flexible subscription features.
- Users value the **easy integration** of Solidus, enhancing flexibility and customization through seamless API options.
- Users value the **flexibility** of Solidus, benefiting from its extensible admin panel and customizable subscription features.

**Cons:**

- Users report **slow performance** issues related to memory allocation, requiring extra time to troubleshoot and resolve.
- Users find the **time-consuming memory allocation issues** require additional research and troubleshooting when using Solidus.
  #### What Are Recent G2 Reviews of Solidus?

**"[The tool is simple and user-friendly](https://www.g2.com/survey_responses/solidus-review-9541511)"**

**Rating:** 4.0/5.0 stars
*— Tancy John M.*

[Read full review](https://www.g2.com/survey_responses/solidus-review-9541511)

---

**"[Flexible and Powerful E-commerce Platform with Great Extensibility](https://www.g2.com/survey_responses/solidus-review-11759117)"**

**Rating:** 4.0/5.0 stars
*— Alvaro I.*

[Read full review](https://www.g2.com/survey_responses/solidus-review-11759117)

---

  #### What Are G2 Users Discussing About Solidus?

- [What does Solidus do?](https://www.g2.com/discussions/what-does-solidus-do)
- [Is rails good for eCommerce?](https://www.g2.com/discussions/is-rails-good-for-ecommerce)
- [What is Solidus rails?](https://www.g2.com/discussions/what-is-solidus-rails)
### 21. [ASKNET SOLUTIONS](https://www.g2.com/products/asknet-solutions/reviews)
  **Average Rating:** 4.1/5.0
  **Total Reviews:** 11
  **Product Description:** Provides global and fully customizable on-demand solutions as well as comprehensive full services for world-class eCommerce, to manage transactions for B2C and B2B publishers of digital media. asknet provides you with all the tools needed to go to market in 190+ markets (tax, payments, fraud prevention, security, etc.), while focusing on customer success excellence to grow your revenue and conversion rates with personalized branded checkouts for your customers adapted to different geographical locations, as well as other support services such as UX/UI. Asknet customers value the vast availability of different features, and the customization and flexibility of the customer success team. More info: www.asknet-ecommerce.com


  #### What Are Recent G2 Reviews of ASKNET SOLUTIONS?

**"[Promotes an responsible approach](https://www.g2.com/survey_responses/asknet-solutions-review-8703763)"**

**Rating:** 5.0/5.0 stars
*— Edward J.*

[Read full review](https://www.g2.com/survey_responses/asknet-solutions-review-8703763)

---

**"[High quality Ed-Tech service provider](https://www.g2.com/survey_responses/asknet-solutions-review-9002182)"**

**Rating:** 4.5/5.0 stars
*— Patrice C.*

[Read full review](https://www.g2.com/survey_responses/asknet-solutions-review-9002182)

---

### 22. [Workarea](https://www.g2.com/products/workarea/reviews)
  **Average Rating:** 4.5/5.0
  **Total Reviews:** 11
  **Product Description:** Workarea is the only digital commerce platform built on a modern tech stack uniting commerce, content and insights in one application. Workarea is the SaaS platform of choice for growing mid to enterprise-level online retailers and merchants such as Sanrio/Hello Kitty, Do it Best Corp., The Bouqs, Woodcraft, Costume SuperCenter, Lime Crime, Reformation, and many others.



### What Do G2 Reviewers Say About Workarea?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **customizability** of Workarea, enhancing content management and workflow adaptability.
- Users value the **extensive customization options** in Workarea, enhancing their content management and workflow efficiency.
- Users highlight the **ease of use** of Workarea, praising its effective content management and customizable workflows.

  #### What Are Recent G2 Reviews of Workarea?

**"[Workarea should be big and healthy environment, Workarea should be neat and clean.](https://www.g2.com/survey_responses/workarea-review-8513474)"**

**Rating:** 5.0/5.0 stars
*— Chung Kuang H.*

[Read full review](https://www.g2.com/survey_responses/workarea-review-8513474)

---

**"[Workarea](https://www.g2.com/survey_responses/workarea-review-8317747)"**

**Rating:** 5.0/5.0 stars
*— Hammad K.*

[Read full review](https://www.g2.com/survey_responses/workarea-review-8317747)

---

  #### What Are G2 Users Discussing About Workarea?

- [What is Workarea used for?](https://www.g2.com/discussions/what-is-workarea-used-for)
### 23. [EKM](https://www.g2.com/products/ekm/reviews)
  **Average Rating:** 4.2/5.0
  **Total Reviews:** 9
  **Product Description:** EKM is the UK&#39;s most popular ecommerce platform, it&#39;s everything you need to create a successful online shop. Your online shop continuously improves thanks to our unique Evolution Mode. With UK support and your own dedicated Account Manager to get you setup, EKM is the quickest and easiest way to sell your products online.



### What Do G2 Reviewers Say About EKM?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find EKM to be a **reliable platform** that enhances their online shop&#39;s visibility and conversion rates.
- Users find EKM to be a **reliable platform** for building and operating their online shops effectively.

**Cons:**

- Users find the **mobile application lacking** , making it difficult to track sales and manage inventory effectively.
- Users find the **mobile application lacking** , hindering effective sales tracking and inventory management on the go.
  #### What Are Recent G2 Reviews of EKM?

**"[Effortless E-Commerce Management with EKM](https://www.g2.com/survey_responses/ekm-review-12491402)"**

**Rating:** 4.0/5.0 stars
*— Avola R.*

[Read full review](https://www.g2.com/survey_responses/ekm-review-12491402)

---

**"[Save time, reliable delivery](https://www.g2.com/survey_responses/ekm-review-12284556)"**

**Rating:** 5.0/5.0 stars
*— Arun D.*

[Read full review](https://www.g2.com/survey_responses/ekm-review-12284556)

---

  #### What Are G2 Users Discussing About EKM?

- [What is EKM used for?](https://www.g2.com/discussions/what-is-ekm-used-for)
### 24. [Melis Platform](https://www.g2.com/products/melis-platform/reviews)
  **Average Rating:** 4.8/5.0
  **Total Reviews:** 18
  **Product Description:** Melis Platform is a modular development platform with ready-to-use tools such as CMS, E-commerce, CRM, Case Managment, Marketing, Newsletters, and much more. It offers the flexibility to customize each module to your specific digital needs, thanks to its extremely developer-friendly environment. Lower your developments costs with the help of the Tool creator and dashboard plugins as well as Multisite, Multilanguage and multichannel modules managed from a single live Editing interface. Melis Technology integrates a wide range of generic and fully-customizable modules, such as: - A CMS page and blog module with templates and live editing - An e-commerce module - A complete Newsletter management software - A CRM with pipeline and workflow management - A survey and form creator with built-in calculation through custom formulas - And many more… Melis Technology business-model is built on a “Freemium” Model with a free Community Edition and 3 subscription licenses, packaged and differentiated only by product and Service Level Agreement features. Melis Technology solution is used by a large number of Digital agencies and IT firms as well as our direct clients, and tailored to the needs of demanding organizations like L’Oréal, Mc Donald’s, Hyundaï, ACCOR, DEKRA and many more.



### What Do G2 Reviewers Say About Melis Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **user-friendly all-in-one platform** of Melis, streamlining project management and enhancing efficiency.
- Users appreciate the **ease of use** of Melis Platform, streamlining tasks with a user-friendly, all-in-one design.
- Users appreciate the **all-in-one solutions** of Melis Platform, enabling seamless management of content, commerce, and customer relationships.
- Users appreciate the **user-friendly all-in-one content management** of Melis Platform, simplifying their workflow and integration.
- Users value the **flexibility and customizability** of Melis Platform, allowing tailored solutions for diverse client needs.

**Cons:**

- Users find the **learning curve challenging** initially, requiring time to fully grasp the platform&#39;s features and components.
- Users desire more **customization options** for blog design, seeking enhanced flexibility in their platform experience.
- Users express a need for **improved documentation** on the Melis Platform, citing difficulties in navigating its features.
- Users express a desire for more **app integration solutions** to enhance customization on the Melis Platform.
- Users find the **learning curve challenging** , as the multitude of features can be overwhelming for newcomers.
  #### What Are Recent G2 Reviews of Melis Platform?

**"[It has everything I need](https://www.g2.com/survey_responses/melis-platform-review-11026526)"**

**Rating:** 5.0/5.0 stars
*— Nicole C.*

[Read full review](https://www.g2.com/survey_responses/melis-platform-review-11026526)

---

**"[All my business tools in one place](https://www.g2.com/survey_responses/melis-platform-review-11219432)"**

**Rating:** 5.0/5.0 stars
*— Wendy A.*

[Read full review](https://www.g2.com/survey_responses/melis-platform-review-11219432)

---

### 25. [ROC Commerce](https://www.g2.com/products/roc-commerce/reviews)
  **Average Rating:** 4.2/5.0
  **Total Reviews:** 9
  **Product Description:** ROC Commerce is the complete omni-channel commerce solution for your business. Whether B2C or B2B, business success with ROC Commerce is built upon experience with your future in focus. ROC Commerce provides the functionality and flexibility you’ve been looking for in today’s best ecommerce solution. We offer the market’s smartest AI and machine-learning search, right out of the box. Would you like to customize shipping offers? Offer item-level discounts? We do that. You will be capable of running multiple sales and promotions with ease. By combining the best ecommerce strategies into a modern platform, ROC Commerce is ready to exceeds your expectations while maintaining constant focus on speed, flexibility and affordability.


  #### What Are Recent G2 Reviews of ROC Commerce?

**"[Tailored B2B Solutions with Room for Improvement](https://www.g2.com/survey_responses/roc-commerce-review-12491630)"**

**Rating:** 4.0/5.0 stars
*— Falt P.*

[Read full review](https://www.g2.com/survey_responses/roc-commerce-review-12491630)

---

**"[Great selling e-commerce platform](https://www.g2.com/survey_responses/roc-commerce-review-9281590)"**

**Rating:** 4.5/5.0 stars
*— Paras K.*

[Read full review](https://www.g2.com/survey_responses/roc-commerce-review-9281590)

---

  #### What Are G2 Users Discussing About ROC Commerce?

- [What is ROC Commerce used for?](https://www.g2.com/discussions/what-is-roc-commerce-used-for) - 1 comment

    ## What Is E-Commerce Platforms?
  [E-Commerce Software](https://www.g2.com/categories/e-commerce)
  ## What Software Categories Are Similar to E-Commerce Platforms?
    - [Subscription Management Software](https://www.g2.com/categories/subscription-management)
    - [Shopping Cart Software](https://www.g2.com/categories/shopping-cart)
    - [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)

  
---

## How Do You Choose the Right E-Commerce Platforms?

### What You Should Know About eCommerce Platforms

### What are E-commerce Platforms?

E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website.

#### What Types of E-commerce Platforms Exist?

**B2C e-commerce platforms**

[Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.

**B2B e-commerce platforms**

[Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies.&amp;nbsp;

**B2C vs. B2B e-commerce platforms**

There are a few essential differences between B2C and B2B e-commerce:

- Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation
- Account-specific pricing ensures business customers can benefit from special pricing when purchasing online
- Catalogs can be customized for corporate customers
- [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer
- Multistore management allows businesses to consolidate purchases from various physical and online stores
- Integration with contract management, finance, ERP, or retail management systems is essential for B2B

Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as:

- Subscription plans to define what service or software is being offered on a regular basis
- Subscription billing to invoice and track payments for the products and services delivered using a subscription model
- Subscription analytics to monitor the efficiency of plans, packages, or promotions

### What are the Common Features of E-commerce Platforms?

##### **E-commerce platforms features for merchandising and marketing**

[**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page.

**E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty.

**Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers.

##### **E-commerce platforms features for order processing**

**Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use.

**Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.

**Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again.

**Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions.

##### **Additional features of e-commerce platforms**

The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality:

- Standard themes and online store personalization allow companies to customize their online sales portals
- Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments
- Fraud protection may include SSL certificates and other security measures to protect the company and its customers
- [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email
- Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries
- Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight)
- Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services
- Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services
- Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped
- [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy

Many e-commerce platforms will also offer the following features:

- [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering)
- [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics)
- [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel)
- [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools)
- [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization)
- [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management)
- [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management)
- [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration)
- [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment)
- [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews)

Platform functionality refers to the technical characteristics of the software.&amp;nbsp;

- E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions.&amp;nbsp;
- The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information.&amp;nbsp;
- Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform.
- Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information.

![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj)

**Overview of the most common features of e-commerce platforms** &amp;nbsp;

### What are the Benefits of E-commerce Platforms?

The main objectives that e-commerce platforms can help companies achieve are to:

**Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information.

**Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company.

**Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received

**Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts

**Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud

Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits.

Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M).

A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments.

### Who Uses E-commerce Platforms?

In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software.&amp;nbsp;

E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners.

##### **Employees**

Employees from many departments can benefit from using e-commerce platforms, the most important being:

**Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online

**Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors

**Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company

**Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process

##### **Additional user personas**

**Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms.

**Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability.

**Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software.

**Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing.

### What are the Alternatives to E-commerce Platforms?

Alternatives to e-commerce platforms can replace this type of software, either partially or completely:

[**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products.

[**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others.&amp;nbsp;

[**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices.

#### Software Related to E-commerce Platforms

Related solutions that can be used together with e-commerce platforms include:

[**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.

[**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards.

[**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items.

[**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren&#39;t well served by the main players.

![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS)

**Overview of G2’s categories for e-commerce**

### Challenges with E-commerce Platforms&amp;nbsp;

The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers.

Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose.

### Which Companies Should Buy E-commerce Platforms?

While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses:

**Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels.&amp;nbsp;

**Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction.&amp;nbsp;

**Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule.

### How to Buy E-commerce Platforms

Selecting the best e-commerce platform for the specific needs of a company can be complicated.&amp;nbsp;

#### Requirements Gathering (RFI/RFP) for E-commerce Platforms

Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling.

There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling.

Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners)

Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies.&amp;nbsp;

#### Compare E-commerce Platforms Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Product comparison**

Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms.&amp;nbsp;

RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria.&amp;nbsp;

**What to ask vendors of e-commerce platforms?**

Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as:

**References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful.

**Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union.

**Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process.

**Conduct demos**

Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow.

#### Selection of&amp;nbsp;E-commerce Platforms

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software.&amp;nbsp;

The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze.

- Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software.
- It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa.
- Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor.&amp;nbsp;

The final decision should be based on all the information gathered previously.&amp;nbsp;

### What do E-commerce Platforms Cost?

The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user.&amp;nbsp;

There are three types of e-commerce software costs:

- The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses
- Ongoing costs such as licenses and maintenance are usually higher for on-premises software
- Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns

Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a&amp;nbsp;[free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible.

#### Return on Investment (ROI)

The factors that impact ROI can be grouped into two main categories: costs and benefits:&amp;nbsp;

**Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered.&amp;nbsp;

**Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them.

To calculate ROI, buyers need to estimate software costs and software benefits.

Software costs can include:

- The initial cost of the software, which includes license cost for on-premises software, integration with other systems&amp;nbsp;
- Implementation and training may include migration from other e-commerce solutions and access to learning portals
- Ongoing license cost and consulting services to optimize the use of the e-commerce platform
- Software maintenance such as regular backups of the product and sales data

Software benefits can include:

- Increased online sales of products and services
- Time saved managing products and processing orders
- Less manual work and data entry for product information
- Reduced number of shipping errors and returns

ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI.

It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI.

### Implementation of E-commerce Platforms

**How are E-commerce Platforms Implemented?**

Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software.&amp;nbsp;

**Who is Responsible for E-commerce Platforms Implementation?**

The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration.

**What Does the Implementation Process Look Like for E-commerce Platforms?**

As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated.&amp;nbsp;

First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform.

Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.&amp;nbsp;&amp;nbsp;

Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization.

**When Should You Implement E-commerce Platforms?**

Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners).

### E-commerce Platforms Trends

The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior.

**Artificial intelligence**

AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches.

**Evolving buyer behavior**

Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.

**Subscription model**

E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms.

### E-Commerce Platforms FAQs

### Most Popular FAQs

#### Which e-commerce platform has the best reviews?

Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction:

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality.

#### What are the top platforms for B2B e-commerce?

B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization.
- [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes.

#### What are the most reliable e-commerce platforms for digital products?

Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail.

- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales.
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets.
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales.

#### What is the most user-friendly e-commerce platform for businesses?

Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations.

- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve.

#### Which e-commerce platform is best for beginners?

The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify&#39;s reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce&#39;s structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration.

### Small Business FAQs

#### What is the most affordable e-commerce platform for small businesses?

For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow.

- [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals.
- [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement.
- [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation.
- [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider.

#### What is the best e-commerce platform for startups?

Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal.
- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support.
- [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time.

#### Which e-commerce platform is the most user-friendly for small business startups?

For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform&#39;s clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global&#39;s self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale.

#### What is the best e-commerce platform for B2B wholesale businesses?

Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options.

- [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost.
- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes.
- [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering.

#### What is the best e-commerce platform for small retailers?

Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in.
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models.

### Enterprise FAQs

#### What is the best-rated e-commerce platform for tech enterprises?

Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers.

- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform.
- [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility.

#### What is the most reliable e-commerce platform for enterprises?

Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce&#39;s platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue.

#### What is the best-reviewed e-commerce platform for enterprise app integration?

Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons.

- [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify&#39;s extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems.
- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack.

#### What is the best enterprise e-commerce platform for global and multi-market commerce?

Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons.

- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements.

#### What is the best enterprise e-commerce platform for B2B organizations?

Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates.

**Last updated on April 24, 2026**



    
