Best E-Commerce Platforms for Small Business

How Many E-Commerce Platforms Products Does G2 Track?

Total Products under this Category: 1,122

Category Stats (Nov 2026)

  • Average Rating: 4.43/5 (↑0.02 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Envoy B2B (+7.71%) - Among all products in this category, Envoy B2B recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank E-Commerce Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 25,400+ Authentic Reviews
  • 1,122+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for E-Commerce Platforms

G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence

Highlighted products: Shopify, Shopify Plus, Big Cartel, WooCommerce, Salesforce B2C Commerce, Wix Studio, Salesforce B2B Commerce, and Ecwid.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=big-cartel&focus%5B%5D=woocommerce&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=wix-studio&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=ecwid&segment=small-business)

Shopify

Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars

Average Rating: 4.4/5.0

Total Reviews: 4,976

How Do G2 Users Rate Shopify?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Extensibility: 8.5/10 (Category avg: 8.4/10)
  • Customization: 8.3/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Shopify?

  • Seller: Shopify
  • Year Founded: 2006
  • HQ Location: Ottawa, ON
  • Twitter: @Shopify
    450,909 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29,875 employees on LinkedIn®
  • Ownership: NYSE:SHOP

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 78% Small, 15% Medium

What Do G2 Reviewers Say About Shopify?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Shopify, enjoying intuitive setup and management without technical hassles.
  • Users value the easy integration with various platforms and payment methods, enhancing their Shopify experience.
  • Users commend Shopify for its quick and smooth setup, allowing effortless launch and customization of online stores.
  • Users love the ease of use of Shopify, making their e-commerce operations smooth and efficient.
  • Users find Shopify to be extremely reliable, offering a smooth experience without technical hassles for store setups.
Cons
  • Users find Shopify expensive due to extra costs for third-party apps and the need for coding for advanced customization.
  • Users find limited customization frustrating, often requiring coding or costly apps for more complex needs.
  • Users find Shopify's limited features challenging, as they often require additional apps and coding knowledge for customization.
  • Users express concern over pricing issues due to high transaction fees and reliance on paid third-party apps.
  • Users note limitations in customization and increasing costs, particularly as they scale their businesses on Shopify.

What Are Recent G2 Reviews of Shopify?

What Are G2 Users Discussing About Shopify?

Shopify Plus

Shopify Plus is the commerce platform for enterprise high-growth, high-volume brands, coupling speed and agility with the scalable foundation they need to grow bigger, faster. Our platform enables brands to break the rules of commerce through: - Unlimited extensibility, integrations, and customization through Shopify apps and partners - Custom automation with apps like Shopify Flow, Launchpad, and Scripts - Accelerated and customizable checkout - Localized customer experiences with global storefronts Shopify Plus powers 10,000+ of the fastest growing brands in the world, including FashionNova, Budweiser, RedBull, Colourpop, and more. To learn more and see a demo, please visit: https://www.shopify.com/plus

Average Rating: 4.4/5.0

Total Reviews: 865

How Do G2 Users Rate Shopify Plus?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.9/10)
  • Extensibility: 8.1/10 (Category avg: 8.4/10)
  • Customization: 8.2/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Shopify Plus?

  • Seller: Shopify
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Ottawa, ON
  • Twitter: @Shopify
    450,909 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29,875 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 65% Small, 26% Medium

What Do G2 Reviewers Say About Shopify Plus?

AI-generated summary from verified user reviews

Pros
  • Users find Shopify Plus' ease of use invaluable for quick training and efficient store management across teams.
  • Users value the professional customer support of Shopify Plus, enhancing their confidence in managing complex business needs.
  • Users value the reliability of Shopify Plus for seamless multi-location management and powerful inventory capabilities.
  • Users find Shopify Plus' easy setup a breeze, allowing for a smooth and user-friendly experience right from the start.
  • Users find the quick setup of Shopify Plus highly efficient, facilitating a smooth onboarding experience for their teams.
Cons
  • Users find Shopify Plus expensive, with costs escalating due to additional apps and limited customization for unique needs.
  • Users face limited customization with Shopify Plus, especially for unique checkout flows and core backend logic.
  • Users find the limited features of Shopify Plus can hinder customization without additional apps or developer support.
  • Users express concern over missing features, highlighting the need for more native functionalities and flexibility in customization.
  • Users express frustration with limited reporting on Shopify Plus, finding it inadequate for comprehensive site management.

What Are Recent G2 Reviews of Shopify Plus?

What Are G2 Users Discussing About Shopify Plus?

Big Cartel

Big Cartel is an e-commerce platform for independent creators, artists, makers, and brands. Since 2005, Big Cartel has helped people from all over the world open an online shop and sell over $3.5 billion of their work and keep more of what they earn. Sell physical, digital, print on demand, and subscription products all with 0% transaction fees.

Average Rating: 4.6/5.0

Total Reviews: 106

How Do G2 Users Rate Big Cartel?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Big Cartel?

  • Seller: Big Cartel
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Salt Lake City, UT
  • Twitter: @bigcartel
    20,979 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    97 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Arts and Crafts, Apparel & Fashion
  • Company Size: 95% Small, 4% Medium

What Are Recent G2 Reviews of Big Cartel?

What Are G2 Users Discussing About Big Cartel?

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WooCommerce

WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. Add powerful shop facilities to your WordPress website with our free eCommerce plugin. Powering over 24% of all online shops, WooCommerce helps you sell anything. Beautifully.

Average Rating: 4.4/5.0

Total Reviews: 1,235

How Do G2 Users Rate WooCommerce?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Extensibility: 8.7/10 (Category avg: 8.4/10)
  • Customization: 8.7/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.2/10 (Category avg: 8.4/10)

Who Is the Company Behind WooCommerce?

  • Seller: Automattic Inc.
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • Twitter: @automattic
    57,202 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,169 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 90% Small, 8% Medium

What Do G2 Reviewers Say About WooCommerce?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WooCommerce, allowing quick setup and effortless management of their online stores.
  • Users value the easy integration of WooCommerce with various platforms, enhancing e-commerce functionality effortlessly.
  • Users value the extensive plugin flexibility of WooCommerce, enabling quick customizations and seamless integrations for e-commerce success.
  • Users love the quick e-commerce setup with WooCommerce, facilitating easy integration and automation for diverse online stores.
  • Users value the extensive customizability of WooCommerce, empowering them to tailor their stores to unique needs.
Cons
  • Users find the extra costs for premium features of WooCommerce to be a significant drawback for their budgets.
  • Users experience slow performance with WooCommerce, particularly when using multiple plugins, impacting overall website functionality.
  • Users often face integration issues with WooCommerce, as updates and multiple plugins can complicate functionality and performance.
  • Users find the limited features in WooCommerce necessitate additional plugins and custom development for optimal use.
  • Users face update issues that can disrupt functionality, especially with customizations and third-party integrations during upgrades.

What Are Recent G2 Reviews of WooCommerce?

What Are G2 Users Discussing About WooCommerce?

Wix Studio

Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows, and robust business tools, it empowers freelancers and agencies to build, manage, and scale exceptional websites with maximum efficiency. Wix Studio addresses the requirements of professional web creators by offering an all-in-one solution that combines advanced design technology with workflow, business and client management tools. Users can efficiently collaborate, design high-performing websites and grow their client base—whether they are part of an agency, small studio, or working independently. Key features include: - Advanced design capabilities: Access a fully responsive drag-and-drop editor with extensive design precision and flexibility. With custom breakpoints, layout grids and no-code animations and effects you can create visually distinctive, custom websites. - Hyper-efficient workflow: Wix Studio is built to streamline workflows, minimize repetition, and maximize creative output. From the start, you can instantly convert design files into fully functional websites with the Figma to Studio plugin, or quickly map site structures using the AI-powered Visual Sitemap and Wireframe Generator. A library of pre-designed components and over 375 responsive templates makes building faster, while site styles and themes ensure brand consistency across projects. And with built-in AI tools to automate repetitive tasks and optimize design, you can stay focused on creativity, not busywork. - Deep functionality: Wix Studio offers a robust no-code CMS, enabling dynamic content creation, custom collections and precise styling. Creators can also add custom CSS, backend logic, and work in a VS Code-based IDE or integrate with GitHub for seamless development and deployment. - Client management: Centralize communication, approvals and feedback within the platform, simplifying client management. The Client Kit enables seamless handovers by allowing you to add custom tutorials, guides and resources directly to client dashboards for easy onboarding and ongoing support. With tools like Content Mode, clients can independently update site content without affecting design. - Management workflows: Manage your team and clients from one unified dashboard. With built-in solutions for Stores, Events, Bookings, and more, creators can easily handle diverse client operations—no plugins or external tools needed. Wix Studio brings everything together, combining collaborative tools, ready-made sections, and wireframes to streamline both building and management. Plus, built-in automations take care of marketing, customer engagement, and internal notifications, so you can focus on what matters most. - Growth opportunity: Wix Studio helps agencies and freelancers turn creative expertise into scalable growth. Through the Partner Program, you’ll unlock tiered benefits that evolve with your agency while opening new income streams. Sell custom templates in the global Marketplace, earn revenue share from premium sites and marketing solutions, and monetize your apps and widgets by reaching over 258 million users in the Wix App Market. Wix Studio is a versatile solution for professional web creators seeking to efficiently produce exceptional websites and manage their workflow and business growth in a unified platform.

Average Rating: 4.6/5.0

Total Reviews: 86

How Do G2 Users Rate Wix Studio?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Extensibility: 8.5/10 (Category avg: 8.4/10)
  • Customization: 8.0/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Wix Studio?

  • Seller: Wix
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Tel Aviv
  • Twitter: @Wix
    391,474 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,103 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Design, Marketing and Advertising
  • Company Size: 78% Small, 9% Medium

What Do G2 Reviewers Say About Wix Studio?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Wix Studio, making website management simple and efficient for various projects.
  • Users value the flexible design options of Wix Studio, enhancing creativity and efficiency in web design projects.
  • Users love the versatile development options and intuitive design tools of Wix Studio, enhancing workflow and creativity.
  • Users appreciate the simplicity and efficiency of Wix Studio, enabling quick web page creation and updates.
  • Users appreciate the incredible customer support of Wix Studio, highlighting responsiveness and dedication in resolving issues.
Cons
  • Users find Wix Studio has limited features, leading to manual processes and complications with form and menu options.
  • Users feel Wix Studio lacks streamlined features, making site creation tedious and requiring extensive support.
  • Users find limited customization options in Wix Studio, requiring workarounds and hindering dynamic design capabilities.
  • Users face a steep learning curve with Wix Studio, which can be overwhelming for beginners due to its complexity.
  • Users find Wix Studio's limited options for features and interactivity challenging, especially for complex client projects.

What Are Recent G2 Reviews of Wix Studio?

Salesforce B2C Commerce

Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composability and headless APIs. Meanwhile automated AI helps cut costs and driver merchandiser productivity. By connecting the shopping journey across unified marketing, service and order fulfillment, companies can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. B2C Commerce is the only platform that is trusted to deliver success to our customers every day, every month and every holiday at global scale.

Average Rating: 4.3/5.0

Total Reviews: 668

How Do G2 Users Rate Salesforce B2C Commerce?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Extensibility: 8.4/10 (Category avg: 8.4/10)
  • Customization: 8.5/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Salesforce B2C Commerce?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Salesforce Developer, Manager
  • Top Industries: Retail, Information Technology and Services
  • Company Size: 40% Medium, 32% Large

What Do G2 Reviewers Say About Salesforce B2C Commerce?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Salesforce B2C Commerce, making it easy to manage extensive inventories.
  • Users appreciate the robust feature set of Salesforce B2C Commerce, enhancing personalization and scalability for digital experiences.
  • Users value the seamless integration with the Salesforce ecosystem, enhancing efficiency and customer experience across all channels.
  • Users value the easy integration of Salesforce B2C Commerce with its extensive Salesforce ecosystem for enhanced operations.
  • Users appreciate the personalization tools of Salesforce B2C Commerce, enhancing customer engagement and boosting conversion rates.
Cons
  • Users find the complex setup challenging and costly, especially smaller teams lacking technical resources.
  • Users find the high costs of Salesforce B2C Commerce a barrier, particularly for smaller businesses and teams.
  • Users find the complexity of setup and customization challenging, especially for smaller companies with limited resources.
  • Users find the difficult setup of Salesforce B2C Commerce a challenge, needing specialized skills for integration and customization.
  • Users find the complex implementation of Salesforce B2C Commerce challenging, especially for smaller companies with limited expertise.

What Are Recent G2 Reviews of Salesforce B2C Commerce?

What Are G2 Users Discussing About Salesforce B2C Commerce?

Salesforce B2B Commerce

Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative product descriptions, and generative AI-driven insights and goals. Automate buying with self-serve rapid reordering, account and customer-specific pricing, entitlements, dynamic promotions, and more. Launch templated pages for B2B, D2C, or both. Leverage shared catalogs, promotions, products, and price books. Achieve your growth goals faster and generate more revenue with B2B Commerce powered by Salesforce. Unlock global scale on a trusted platform with 99.99% proven uptime and security and a robust partner ecosystem to extend Commerce capabilities across your business.

Average Rating: 4.3/5.0

Total Reviews: 351

How Do G2 Users Rate Salesforce B2B Commerce?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Extensibility: 8.2/10 (Category avg: 8.4/10)
  • Customization: 8.2/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Salesforce B2B Commerce?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Business Development Representative, Account Executive
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 36% Medium, 33% Large

What Do G2 Reviewers Say About Salesforce B2B Commerce?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Salesforce B2B Commerce, enjoying streamlined purchasing and seamless integration with Salesforce.
  • Users value the seamless integration of Salesforce B2B Commerce with the Salesforce ecosystem, enhancing efficiency in B2B operations.
  • Users appreciate the custom features and ease of integration in Salesforce B2B Commerce for enhancing their sites.
  • Users value the seamless integration of Salesforce B2B Commerce with the Salesforce ecosystem, enhancing overall business operations.
  • Users value the seamless integration of Salesforce B2B Commerce with the Salesforce ecosystem, enhancing overall efficiency and user experience.
Cons
  • Users find the complex setup of Salesforce B2B Commerce to be costly and challenging without skilled support.
  • Users find Salesforce B2B Commerce to be expensive due to its unclear pricing and costly add-ons.
  • Users find the complexity and cost of Salesforce B2B Commerce can hinder effective implementation and customization.
  • Users find the difficult learning curve frustrating, as mastering the system can be time-consuming and challenging.
  • Users find the complexity and learning curve of Salesforce B2B Commerce challenging, impacting effective setup and customization.

What Are Recent G2 Reviews of Salesforce B2B Commerce?

What Are G2 Users Discussing About Salesforce B2B Commerce?

Ecwid

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.

Average Rating: 4.7/5.0

Total Reviews: 397

How Do G2 Users Rate Ecwid?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Extensibility: 8.2/10 (Category avg: 8.4/10)
  • Customization: 8.3/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Ecwid?

  • Seller: Lightspeed
  • Year Founded: 2005
  • HQ Location: Montreal
  • Twitter: @LightspeedHQ
    18,462 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,572 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Business Owner
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 96% Small, 3% Medium

What Do G2 Reviewers Say About Ecwid?

AI-generated summary from verified user reviews

Pros
  • Users value the easy integration of Ecwid with platforms like WordPress and Drupal, enhancing their eCommerce experience.
  • Users appreciate the variety of free services provided by Ecwid, enhancing their website integration with ease.
  • Users find Ecwid easy to integrate with any CMS, valuing its numerous free features for enhanced ecommerce functionality.
  • Users value the app variety of Ecwid, especially its seamless WordPress integration and useful free add-ons.
  • Users love the easy integration of Ecwid with WordPress and appreciate its free add-on options.
Cons
  • Users express dissatisfaction with the increased subscription prices of Ecwid, feeling it compromises value for money.
  • Users find integration difficulties arise when using multiple CMS applications alongside payment gateway setups.
  • Users report no issues, but some mention there may be payment issues when integrating with multiple gateways.
  • Users are frustrated by the poor customer support from Ecwid, especially after its acquisition by Lightspeed Commerce.
  • Users are frustrated with the high subscription prices and perceived decline in service after the acquisition by Lightspeed Commerce.

What Are Recent G2 Reviews of Ecwid?

What Are G2 Users Discussing About Ecwid?

Wix

Wix is a website builder and domain registrar that lets any business or individual build their own professional website. By combining design tools and business solutions in one AI-powered platform, Wix makes it easy for anyone to create without limits and scale confidently online. Whether it’s a personal portfolio, blog, service business or eCommerce store, Wix has a solution for you. You can get started by vibe coding a website with Wix Harmony, or choosing a designer-made template for something more structured. Either way, your site can then be easily customized with a smart drag and drop editor. Every site includes multi-cloud hosting, lightning-fast web performance and enterprise grade security. Wix goes beyond basic website creation with built-in tools and AI features to support your full online journey. You can generate content using AI in the same brand voice across your entire site, as well as images, SEO tags, marketing materials and much more. You can also use Wix to search for and register a custom domain with access to 400+ TLD options, set up a professional business email and use advanced branding features. Wix also has website analytics and a mobile app, so you can monitor and manage your site from anywhere. No matter your website or business, Wix combines everything you need into one intuitive platform used by millions worldwide. What are the main features of Wix? • AI website builder that can create a site for any industry • Smart drag and drop editor to intuitively edit your site • Professionally designed website templates • Ability to search for and register a custom domain • Multi-cloud web hosting with fast performance and built-in security • Wix Headless allows you to create your site on any LLM and drop it onto Wix's backend • Advanced marketing tools including SEO and LLM optimization • eCommerce solutions equipped with multi-channel sales • Online scheduling software for service-based businesses • Blogging and portfolio capabilities to grow and monetize your audience • Full-stack web dev tools for advanced customization

Average Rating: 4.2/5.0

Total Reviews: 1,842

How Do G2 Users Rate Wix?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 8.9/10)
  • Extensibility: 8.5/10 (Category avg: 8.4/10)
  • Customization: 8.5/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Wix?

  • Seller: Wix
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Tel Aviv
  • Twitter: @Wix
    391,474 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,103 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 79% Small, 15% Medium

What Do G2 Reviewers Say About Wix?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Wix, enabling effortless website creation with a wealth of templates and features.
  • Users appreciate the responsive customer support at Wix, consistently resolving issues and enhancing the overall experience.
  • Users love the customization options of Wix, allowing for easy, intuitive website design with numerous flexible tools.
  • Users admire the intuitive design and templates of Wix, making website creation easy and accessible for everyone.
  • Users value Wix for its user-friendly interface, making website development accessible and intuitive even for beginners.
Cons
  • Users find Wix to be expensive with hidden charges and costly premium features affecting overall value.
  • Users find limited customization options in Wix, suggesting better alternatives for advanced design and functionality.
  • Users find pricing issues with Wix, citing high costs and limited currency support for diverse needs.
  • Users express frustration with Wix's poor customer support, feeling ignored and unsupported in resolving critical SEO issues.
  • Users often experience slow loading times with Wix, which negatively impacts overall site performance and user experience.

What Are Recent G2 Reviews of Wix?

What Are G2 Users Discussing About Wix?

Oracle Commerce

Oracle Commerce is the industry's top-ranked commerce solution that powers the world's best brands, and delivers a consistent, personalized cross-channel customer experience. Oracle Commerce offers a complete commerce software platform that enables you to deliver a personalized customer buying experience across all customer touchpoints, including the web, contact center, mobile devices, social media, physical stores, and more.

Average Rating: 4.0/5.0

Total Reviews: 171

How Do G2 Users Rate Oracle Commerce?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 8.9/10)
  • Extensibility: 9.2/10 (Category avg: 8.4/10)
  • Customization: 9.0/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Oracle Commerce?

  • Seller: Oracle
  • Year Founded: 1977
  • HQ Location: Austin, TX
  • Twitter: @Oracle
    827,997 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    207,576 employees on LinkedIn®
  • Ownership: NYSE:ORCL

Who Uses This Product?

  • Top Industries: Retail, Computer Software
  • Company Size: 43% Large, 30% Medium

What Do G2 Reviewers Say About Oracle Commerce?

AI-generated summary from verified user reviews

Pros
  • Users value the reliable performance of Oracle Commerce, enabling efficient management of complex B2B and B2C operations.
  • Users value the scalability and integration capabilities of Oracle Commerce for efficiently managing B2B and B2C operations.
  • Users value the ease of use of Oracle Commerce, appreciating its straightforward setup and user-friendly interface.
  • Users value the smooth handling of large catalogs and traffic in Oracle Commerce, enhancing scalability for ecommerce operations.
  • Users value the enterprise-grade scalability of Oracle Commerce, enhancing both B2B and B2C management efficiency.
Cons
  • Users note that Oracle Commerce has a high cost of ownership, making it less accessible for smaller businesses.
  • Users find Oracle Commerce to have a not user-friendly interface, complicating setup and requiring technical expertise.
  • Users find the complex implementation of Oracle Commerce burdensome, especially for those lacking technical expertise.
  • Users find the steep learning curve of Oracle Commerce challenging, requiring significant time and effort to master.
  • Users note the complexity and high costs of Oracle Commerce, making it challenging for small businesses to implement.

What Are Recent G2 Reviews of Oracle Commerce?

What Are G2 Users Discussing About Oracle Commerce?

Adobe Commerce (formerly Magento Commerce)

Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing maintenance. For brands that want the same performance, personalization, and merchandising benefits without replacing their existing commerce backend, Adobe Commerce Optimizer (ACO) provides a flexible alternative. Powered by Edge Delivery Services, it enables faster conversion, scalability, and personalization—without the need to replatform. Both solutions integrate natively with Adobe Experience Cloud tools like Adobe Target, Adobe Journey Optimizer, and Adobe Real-Time CDP, enabling real-time data activation, personalized marketing, and connected customer journeys.

Average Rating: 4.0/5.0

Total Reviews: 601

How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.9/10)
  • Extensibility: 8.6/10 (Category avg: 8.4/10)
  • Customization: 8.6/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Marketing Manager
  • Top Industries: Retail, Information Technology and Services
  • Company Size: 58% Small, 30% Medium

What Do G2 Reviewers Say About Adobe Commerce (formerly Magento Commerce)?

AI-generated summary from verified user reviews

Pros
  • Users rave about the remarkable customization options and seamless integration capabilities of Adobe Commerce, enhancing their online store experience.
  • Users love the flexibility and extensive customizability of Adobe Commerce, empowering tailored solutions for their businesses.
  • Users love the extensive customization options of Adobe Commerce, enabling tailored solutions for diverse ecommerce needs.
  • Users admire the flexibility of Adobe Commerce, enabling seamless customization and integration tailored to business needs.
  • Users value the ease of use of Adobe Commerce, allowing effortless customization and streamlined management of multiple stores.
Cons
  • Users find the steep learning curve challenging, requiring significant time and expertise for effective use of Adobe Commerce.
  • Users struggle with developer dependency, finding troubleshooting and customization difficult without technical expertise or assistance.
  • Users find the complexity and steep learning curve of Adobe Commerce challenging, impacting setup and performance negatively.
  • Users find the complex setup of Adobe Commerce overwhelming, requiring technical skills and potentially developer assistance.
  • Users experience slow performance with Adobe Commerce, noting lengthy load times and complex initial setup challenges.

What Are Recent G2 Reviews of Adobe Commerce (formerly Magento Commerce)?

What Are G2 Users Discussing About Adobe Commerce (formerly Magento Commerce)?

BigCommerce

Your business was never one-size-fits-all. BigCommerce, powered by Commerce, is a flexible, open commerce platform built to match. Run hosted, headless, or fully composable — and power both B2C and B2B storefronts from a single back end, without compromise. Design visually with an advanced drag-and-drop editor or go deeper with full API and code access, convert more with an optimized one-page checkout, and get paid your way with 20+ embedded payment providers and 130+ payment solutions — with no extra fees. With 1,200+ apps and 600+ integrations, BigCommerce powers growth across B2C and B2B, including BMW, The RealReal, UPLIFT Desk, Mizuno, and AS Colour. Check out success stories from businesses like yours, visit: https://www.bigcommerce.com/case-study/

Average Rating: 4.2/5.0

Total Reviews: 576

How Do G2 Users Rate BigCommerce?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 8.9/10)
  • Extensibility: 7.5/10 (Category avg: 8.4/10)
  • Customization: 7.5/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.6/10 (Category avg: 8.4/10)

Who Is the Company Behind BigCommerce?

  • Seller: Commerce
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Austin, TX
  • Twitter: @bigcommerce
    65,688 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,872 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 75% Small, 19% Medium

What Do G2 Reviewers Say About BigCommerce?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly interface of BigCommerce, making online store setup and management effortless.
  • Users praise BigCommerce for its exceptional customer support, ensuring quick and effective problem resolution every time.
  • Users appreciate the easy integration of BigCommerce, making it simple to connect with various systems and tools.
  • Users praise BigCommerce for its user-friendly interface and built-in features, making online store creation seamless and effective.
  • Users value the easy app integration of BigCommerce, enhancing their store management and analytics capabilities effortlessly.
Cons
  • Users find limited customization options in BigCommerce restrict their design flexibility and add costs for advanced features.
  • Users find BigCommerce expensive due to unexpected cost increases and additional fees for basic features.
  • Users find difficult customization in BigCommerce frustrating, particularly for unique design needs and advanced features.
  • Users face customization difficulties with BigCommerce, struggling to maintain custom features during theme updates and lacking flexibility.
  • Users find BigCommerce's limited features restrictive, often needing add-ons or upgrades for essential customization and functionality.

What Are Recent G2 Reviews of BigCommerce?

What Are G2 Users Discussing About BigCommerce?

10Web

10Web is a no-code, AI-powered website builder that creates, hosts, and scales WordPress sites from a single workspace. It merges a text-to-website generator, managed hosting, AI editing tools, and a developer-ready API. • AI Website Builder converts a short text brief into mobile-friendly, SEO-optimized informational or eCommerce sites in minutes. • On-page AI Co-Pilot and an Elementor-based drag-and-drop editor let users add sections, rewrite copy, generate images, and launch new pages. • Managed hosting provides server-side caching, free SSL, daily backups, and malware scans, all with 99.99% uptime. • Google Cloud hosting with an integrated global CDN, for fast, reliable delivery. • Ecommerce features include automatic WooCommerce setup, product catalog generation, and secure 10Web payments. • Agency-ready features: separate client dashboards, user management, isolated resources for each site, Google Cloud VPS hosting, and unlimited automatic migrations. Website Builder API is a white-label solution that embeds the same generation and hosting pipeline into third-party products through a RESTful interface. • A single API request containing a business brief returns a live, hosted WordPress site. • Additional endpoints handle domain mapping, content regeneration, WooCommerce activation, and performance metrics. • Interactive API documentation and Slack-based support make integration straightforward for developer teams.

Average Rating: 4.6/5.0

Total Reviews: 166

How Do G2 Users Rate 10Web?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Extensibility: 10.0/10 (Category avg: 8.4/10)
  • Customization: 10.0/10 (Category avg: 8.4/10)
  • Data Orchestration: 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind 10Web?

  • Seller: TenWeb
  • Year Founded: 2017
  • HQ Location: Newark, Delaware
  • Twitter: @10Web_io
    13,750 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    70 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 88% Small, 6% Medium

What Do G2 Reviewers Say About 10Web?

AI-generated summary from verified user reviews

Pros
  • Users find 10Web's ease of use exceptional, making website building accessible for all skill levels.
  • Users commend the outstanding customer support of 10Web, making website building seamless and stress-free.
  • Users find 10Web to be incredibly user-friendly, making website building easy and accessible for everyone.
  • Users find the easy setup of 10Web remarkably efficient, streamlining their experience from start to finish.
  • Users find 10Web to be exceptionally user-friendly, making website management accessible even for the non-tech-savvy.
Cons
  • Users find the pricing concerns with 10Web noteworthy, as it can be high for smaller projects.
  • Users experience a notable learning curve due to limited instructions and the need for familiarity with the platform.
  • Users experience poor customer support, with slow response times affecting their overall satisfaction with 10Web.
  • Users face technical issues including unreliable support and a learning curve for advanced features, complicating their experience.
  • Users note the high pricing of 10Web, which may deter budget-conscious users seeking more affordable alternatives.

What Are Recent G2 Reviews of 10Web?

What Are G2 Users Discussing About 10Web?

2Checkout Monetization Platform

Whether you're tapping into international markets, looking to boost conversion rates, or running a subscription-based business, 2Checkout can help you tackle the complexities of digital commerce, globally. The 2Checkout Monetization Platform is comprehensive and flexible, so you can quickly pursue new market opportunities and deliver exceptional user experiences. The company’s clients include Cisco, EaseUs, Bitdefender, 123FormBuilder, HP Software, Mondly, and many more companies across the globe. In August 2020, Verifone acquired 2Checkout. This milestone solidifies our commitment to providing seamless and frictionless experiences to customers globally through innovative and next-generation hardware and cloud services. More info on www.2checkout.com

Average Rating: 3.9/5.0

Total Reviews: 187

How Do G2 Users Rate 2Checkout Monetization Platform?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.9/10)
  • Extensibility: 7.5/10 (Category avg: 8.4/10)
  • Customization: 8.3/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.0/10 (Category avg: 8.4/10)

Who Is the Company Behind 2Checkout Monetization Platform?

  • Seller: Verifone
  • Company Website:
  • Year Founded: 1981
  • HQ Location: New York, NY
  • Twitter: @VeriFone
    22,106 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,661 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 68% Small, 22% Medium

What Do G2 Reviewers Say About 2Checkout Monetization Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of the 2Checkout Monetization Platform, highlighting its straightforward setup and intuitive interface.
  • Users find the easy setup of the 2Checkout Monetization Platform simplifies integration, making it accessible for all skill levels.
  • Users value the process simplification of 2Checkout, making international transactions and setup hassle-free for business growth.
  • Users appreciate the responsive customer support of 2Checkout, ensuring swift resolution of issues during integration and management.
  • Users value the easy integration of the 2Checkout Monetization Platform, finding it simple and user-friendly.
Cons
  • Users experience slow performance during the initial setup and occasional delays in support, impacting their overall satisfaction.
  • Users desire a simpler way to view sales trends comparisons directly on the dashboard for quick access.
  • Users find reporting inadequate, wishing for easier access to sales trend comparisons directly on the dashboard.
  • Users desire a simpler dashboard for comparing sales trends instead of navigating through reports for quick insights.

What Are Recent G2 Reviews of 2Checkout Monetization Platform?

What Are G2 Users Discussing About 2Checkout Monetization Platform?

nopCommerce

nopCommerce is the leading ASP.NET based open-source eCommerce platform. It is a free solution with comprehensive features that is applicable for all types of users from new online businesses to the most demanding enterprise-level eCommerce experts. For those who don’t have much technical knowledge, there exists a pre-installed version, detailed documentation also makes it easy to work with both for developers and store owners. The platform has a rich architecture with lots of features available out of the box. Based on Microsoft technologies nopCommerce is one of the most secure, stable and extendable shopping carts. It allows you to upload an unlimited number of products, use built-in marketing and SEO tools, and sell globally with multi-languages and multi-currencies support. It offers powerful sales and marketing tools for both B2B and B2C. Due to the open-source code, you can make any customizations to meet your business requirements. The platform has an extensive marketplace with plenty of plug-ins and themes. Free support from an active community worldwide is available 24. For a demo, please visit - https://www.nopcommerce.com/en/demo

Average Rating: 4.5/5.0

Total Reviews: 83

How Do G2 Users Rate nopCommerce?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Extensibility: 8.8/10 (Category avg: 8.4/10)
  • Customization: 8.8/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.0/10 (Category avg: 8.4/10)

Who Is the Company Behind nopCommerce?

  • Seller: Nop Solutions, Ltd
  • Year Founded: 2008
  • HQ Location: Yerevan, AM
  • Twitter: @nopCommerce
    3,183 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    278 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Software Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 70% Small, 25% Medium

What Do G2 Reviewers Say About nopCommerce?

AI-generated summary from verified user reviews

Pros
  • Users find nopCommerce to be very easy to use, praising its user-friendly interface and strong community support.
  • Users value the easy customizability of nopCommerce, appreciating its robustness and adherence to industry best practices.
  • Users appreciate the ease of use and strong community support of nopCommerce, enhancing their e-commerce experience.
  • Users praise the ease of use and strong community support of nopCommerce, enhancing their eCommerce experience significantly.
  • Users appreciate the robustness and maintainability of nopCommerce, enjoying easy customization and adherence to industry best practices.
Cons
  • Users find the initial UI outdated, suggesting that modernization could enhance the overall experience of nopCommerce.

What Are Recent G2 Reviews of nopCommerce?

What Are G2 Users Discussing About nopCommerce?

Subhransu Sahu
SS
Researched and written by Subhransu Sahu
Updated