Invoca Reviews & Product Details

What I like about Invoca is how seamlessly it combines accurate call attribution with conversation intelligence, giving marketing and sales teams real visibility into what happens on every call. Its ability to analyze conversations, identify intent, and feed insights into platforms like Google Ads or Salesforce makes it incredibly valuable for optimizing campaigns and improving customer experiences. Review collected by and hosted on G2.com.

It can be expensive, especially for smaller businesses or teams with tight budgets. Review collected by and hosted on G2.com.

We use Invoca to track calls from different marketing channels and it helps understand which marketing efforts are bringing more sales and this makes it easy to optimize spending.

I like that we can use call data to better customer journey - we use conversation insights to understand meet customer needs.

We get to enjoy real-time call intelligence allows our agents to have more empathetic conversations with our clients.

With this tool, we deliver more personalized customer experience which leads to customer satisfaction and eventually we make a sale.

With the analytics capabilities of Invoca, we unlock hidden insights and trends that shapes our business decisions. Review collected by and hosted on G2.com.

It has been a smooth experience with Invoca. Everthing is where it should be and the platform has met needs. Review collected by and hosted on G2.com.

I really appreciate how intuitive Invoca is to use and how quickly my team was able to adopt it. The call tracking and attribution features give us clear visibility into where our leads are coming from and how marketing campaigns are performing. The reporting is easy to customize, which saves a lot of time when sharing insights with leadership. Most importantly, Invoca has helped us better understand the guest journey and improve our conversion rates by connecting online activity with phone interactions. Review collected by and hosted on G2.com.

Setting up AI Signals can be time-consuming and requires careful configuration to get them working exactly as intended. Once they’re in place, though, they provide great insights and are very reliable. Review collected by and hosted on G2.com.

Invoca is an exceptionally reliable platform, with uptime that is virtually flawless. It meets all our requirements for obtaining detailed call tracking data, which is essential for powering our marketing tracking and attribution platform, Atrilyx. The platform provides a wide range of integrations and a robust API, enabling us to send collected call data to various platforms such as Google Ads, Meta, LinkedIn, X, and TikTok for marketing optimization. Additionally, Invoca delivers comprehensive AI-driven call insights, allowing us not only to track calls but also to evaluate call performance and focus on optimizing for the most valuable calls. Review collected by and hosted on G2.com.

The only drawback we've encountered with Invoca is that, as an agency managing numerous clients with varying needs for privacy and access, we don't have enough granular controls to set permissions at the client level. However, the Invoca team has been supportive in helping us find workarounds and is considering adding these features to their roadmap. Review collected by and hosted on G2.com.

Invoca excels at bridging online and offline conversions by attributing inbound calls directly to digital campaigns, keywords, and channels, giving marketers clear visibility into revenue impact. Its AI-driven call analysis provides granular insights into call quality and intent, helping teams optimize beyond simple call volume. The platform also integrates smoothly with tools like Google Ads, GA4, and Salesforce, enabling closed-loop reporting and more informed campaign decisions. Overall, Invoca’s ability to tie media spend to meaningful business outcomes makes it a valuable tool for driving performance. Review collected by and hosted on G2.com.

Invoca script sometimes has a time delay, resulting in the phone number swap on the website being delayed by a few seconds. The user is occasionally able to see the number swap. Dashboards aren’t always intuitive or flexible compared to GA4 or other analytics tools. Improve UI/UX with more customizable, self-serve reporting options. Review collected by and hosted on G2.com.

With Invoca, we can accurately attribute revenue to specific campaigns and channels, giving us a clearer picture of ROI. Review collected by and hosted on G2.com.

After extensive use of Invoca, I can confidently say there are no downsides to report. The platform consistently delivers value, is intuitive to use, and integrates seamlessly with our workflows. Every feature—from call tracking to real-time analytics—has proven useful and reliable. It’s rare to find a solution that checks all the boxes, but Invoca truly does. Review collected by and hosted on G2.com.

What we like best about Invoca is how much time the call transcripts save us, allowing our team to quickly access and review important conversations. Additionally, Invoca's signals feature highlights calls that need evaluation, helping us focus our efforts more efficiently. Lastly, the reporting capabilities have been a game changer for our company—providing valuable insights and significantly improving our decision-making processes. The reports provide a fast and reliable way to share company improvements. Review collected by and hosted on G2.com.

The only thing I currently dislike about Invoca is that it doesn't yet offer Spanish translation for calls. However, we recently learned that this feature is in development, which we're looking forward to. Review collected by and hosted on G2.com.

The staff at Invoca is thorough, knowledgeable, responsive, and result-driven. As a daily user of Invoca, I can happily report that the experience is intuitive and user-friendly. I also work alongside other teams who utilize their service differently, and I can attest that the experience is fully customizable. With custom fields, endless routing options, and countless ways to collect data (automated reports are my favorite!), Invoca is a winner! Review collected by and hosted on G2.com.

Mass-renaming of the phone label (description) is the only thing I've run into that's not possible from the user's end. However, you can submit a ticket to have their team perform the mass rename. Review collected by and hosted on G2.com.

The new Signal AI Studio is a game changer. It empowers our team to build, test, and deploy custom signals with incredible speed and precision. The intuitive interface and flexibility allow us to tailor insights to our exact needs, unlocking deeper visibility into consumer behavior and campaign performance. This is a strategic advantage that elevates our marketing intelligence and decision-making. The extremely accurate signals we are now able to create are generating an incredible ROI improvement on our paid media initiatives. Review collected by and hosted on G2.com.

At this time, I genuinely cannot find a dislike. It’s hard to complain when any question or concern is met with eagerness and collaboration. Invoca works with us as an excellent partner, always ready to listen and improve. I’ll take that over perfection any day. It is also very rare that we have had any issues at all in our 6 years as clients. Review collected by and hosted on G2.com.

I really enjoy having Invoca as a tool for our team and for our hospital teams. We are finding this to be an incredible resource to improve our client service. I am using this on a daily basis to support the teams I work with. Tania has been instrumental in ensuring that we are comfortable with the processes and how the platform works and strives to find all of the ways they can to help make using the platform easy and seamless within our teams. The work that the Invoca team has done to continue to shape the platform for us has been timely, thorough, and professional. Review collected by and hosted on G2.com.

There are still some limitations and some things that will take more time before we can fully use it for what we are envisioning down the road. It is understood that AI can take some time to become easier, we are patient as we work through the signals. Review collected by and hosted on G2.com.