--- title: Invoca Reviews meta_title: 'Invoca Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 967 reviews by the users' company size, role or industry to find out how Invoca works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 967 scale: '5' date_modified: '2026-07-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Invoca Reviews **Vendor:** Invoca **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 967 ## About Invoca Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers. ## Invoca Pros & Cons **What users like:** - Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. (28 reviews) - Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. (25 reviews) - Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. (23 reviews) - Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. (20 reviews) - Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. (19 reviews) - Users appreciate the **customizable reporting features** of Invoca, enhancing visibility and decision-making for marketing campaigns. (19 reviews) - Call Tracking (18 reviews) - Insights (15 reviews) - Integrations (14 reviews) - Positive Experience (14 reviews) **What users dislike:** - Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. (9 reviews) - Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. (9 reviews) - Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. (8 reviews) - Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. (8 reviews) - Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. (8 reviews) - Users find a **steep learning curve** with Invoca, particularly due to system integration and confusing terminology. (7 reviews) - Time-Consuming (7 reviews) - Initial Difficulties (6 reviews) - Integration Issues (6 reviews) - Limited Customization (6 reviews) ## Invoca Reviews ### 1. Great product, exceptional direct support, highly recommend! **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsey T. | Regional Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Invoca?** The detailed reporting is very helpful in integrating with our organic and paid platforms. Our customer support manager has been exceptional in providing assistance, answering questions, pulling reports, cleaning up our account and more. **What do you dislike about Invoca?** Sometimes the labeling and naming systems are confusing but overall that's it. **What problems is Invoca solving and how is that benefiting you?** Ensuring that our call center agents are answering calls at an acceptable rate, tracking and measuring ROI for our paid tactics, and reporting all these data points to key players. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 2. Overall, I've had a good experience working with Invoca **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen S. | Business Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Invoca?** I like the reporting and the transcripts. The interface is easy to use and find what you need. **What do you dislike about Invoca?** I would try to make it more intuitive on how to make changes to tags and understand what pages are tagged etc. Transcripts could be easier to navigate as well **What problems is Invoca solving and how is that benefiting you?** First and foremost, invoca has allowed for deeper marketing reporting which has helped show incremental performance through marketing **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 3. Good call tracking for healthcare **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Invoca?** Account support depends on your main contact, and our primary contact is fantastic. Technical support can be great too. Our most recent experiences have gone very well. **What do you dislike about Invoca?** Updating account contract can be a cumbersome, time-consuming process. **What problems is Invoca solving and how is that benefiting you?** We're able to track calls from a campaign, report on key call metrics, and gather caller info to help us better understand our consumers. **Official Response from Nina Andres:** > Thank you so much for leaving us a review. We're thrilled to hear you've had such a positive experience with our product. We truly appreciate your support; cheers to your continued success! ### 4. Excellent customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Mike M. | Digital Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Invoca?** My account manager is fantastic, and the customer service really makes integrating the products into our business processes seamless. This was really a very high selling point for me when searching for a solution and helped guide our final decision versus other competitors. **What do you dislike about Invoca?** The transcriptions really need to be improved. Especially for my business, we are a niche industry with lots of industry specific language, and our customer base is from several different regions, so transcriptions are often inaccurate and leave a lot to be desired. **Recommendations to others considering Invoca:** I considered several other solutions, and Dialogtech was able to compete with anyone based on price alone, and their customer service put them over the top. **What problems is Invoca solving and how is that benefiting you?** For decades, we had no way of knowing exactly how customers were finding us, spending hundreds of thousands on print ads and not being able to faithfully measure their impact and effectiveness. Inbound call tracking with Dialogtech changed that. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 5. Wonderful analytics and tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2025 **What do you like best about Invoca?** I use Invoca every day and my favorite thing about it is all the analytics and tracking I have access to. I also appreciate it being so easy to learn and use. **What do you dislike about Invoca?** Invoca is the only call tracking platform I have used, so I don't have a direct comparison, but I do wish I could export the data as a PDF/graphic instead of just as a set of data. **What problems is Invoca solving and how is that benefiting you?** Invoca is allowing us to improve our call center conversations. It is also providing us with call tracking for our conversations with current and prospective customers - this allows us to improve our products and services based on direct feedback. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. There's a method to export Dashboards and Dashboard Tiles via PDF. If you have a CSM, they can assist you on this, or the Invoca Community should have resources as well! (I've attached a link to get you started) ### 6. Powerful Call Tracking & Insights with Invoca! **Rating:** 5.0/5.0 stars **Reviewed by:** Natashia C. | Marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Invoca?** helping our business gain valuable insights into customer interactions **What do you dislike about Invoca?** customization could be more flexible to meet specific business needs. **What problems is Invoca solving and how is that benefiting you?** Source tracking, key words - neg key word tracking, CSR training improvement **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 7. Love it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Invoca?** It's very easy to use! Data is easy to understand and I rarely run into any issues. **What do you dislike about Invoca?** I really don't have any complaints about Invoca. **What problems is Invoca solving and how is that benefiting you?** Being able to track leads and appts and see where they came from! **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 8. Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Invoca?** When well implemented, fortunately ours is, instrumental in tracking call conversions and seeing their impact on paid media campaigns. Easy to manage in Invoca. Customer support is quick and responsive. **What do you dislike about Invoca?** doesn't connect with Microsoft Ads for call tracking **What problems is Invoca solving and how is that benefiting you?** Seeing how many calls convert from paid media campaigns **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 9. Great Option for Detailed Call Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Invoca?** I've used Invoca for a while now for my client. They have a very knowledgable team and are very timely with their support. The platform itself is easy to navigate, and the reporting can be as detailed as you want. They work well with other vendors and ensure that implementation is easy. I use the platform a few times a week to review calls. I would highly recommend this platform to marketers, agencies, businesses, and anyone who wants to be able to track multiple channels and implement sophisticated phone call tracking, whether for paid, organic, social, or traditional advertising. **What do you dislike about Invoca?** I have no encountered any downsides yet. **What problems is Invoca solving and how is that benefiting you?** With the help of Invoca we are able to track phone calls and see exactly where the calls are coming from (paid, organic, etc) **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 10. Invoca has great customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Corey K. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Invoca?** I like their customer support the best! They are always quick to respond to our questions and our Customer Success Managers have been very friendly and helpful to work with. **What do you dislike about Invoca?** I can't think of anything at the moment! They are the best call tracking platform that we've used. **What problems is Invoca solving and how is that benefiting you?** Invoca is helping us solve how we are properly tracking phone numbers for lead attribution with Clients. It's beneficial because it provides more accurate data that we can share with our Clients. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 11. No brainer for call tracking! **Rating:** 5.0/5.0 stars **Reviewed by:** Sid G. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Invoca?** The switch to Invoca has been great for our team! We have access to so much more data than we ever did and has made a great difference in our marketing efforts. From the sales team, to onboarding, to our current CSM everyone is extremely helpful and has been fun to work with. **What do you dislike about Invoca?** Change in any software that you use daily can be tough, so figuring out the product and how to maximize the tools available to us was a little overwhelming in the beginning. **What problems is Invoca solving and how is that benefiting you?** Being able to use dynamic tracking on our sites and landing pages has been beneficial. We can track a customer's search journey along with the conversion! **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 12. What a company! **Rating:** 5.0/5.0 stars **Reviewed by:** Logan F. | Software Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Invoca?** I love the insights recieved from using the product, but the team is absolutely phenomenal. So easy to use, so easy to implement. I use this product every day. **What do you dislike about Invoca?** Nothing, loved everything about getting to work with them. The team was so great, and easy to work with through our integration. **What problems is Invoca solving and how is that benefiting you?** We use it to solve our quality of phone calls, as well as judge the validity of our Marketing efforts. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 13. Unmatched Call Tracking with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan G. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Invoca?** Invoca has been a game-changer for our campaigns, I'm in the dashboard daily! Their call tracking is top-notch, and the support they offered during GA4 setup and conversion tracking was exceptional. The AI signals are a gem, giving us insights that truly shape our strategies. Seamless integration and customizable reporting add more value. If you want unmatched call tracking backed by stellar support, Invoca is the way to go. **What do you dislike about Invoca?** My experience with Invoca has been very positive. However, I do think there is room for improvement by allowing more customization and filtering on the reports. Additionally, I wish they had more hands-on workshops to learn the interface and features quicker. **What problems is Invoca solving and how is that benefiting you?** Invoca allowed us to really link the calls from our campaigns, it showed which channel generated the quality leads, so we can monitor our calls more effectively and make optimizations quicker. We're more productive because we spend less time trying to manually figure this out. Additionally, we can use signals to quickly identify our call types. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 14. Best in class Call Tracking product and service. **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon F. | Sr. Marketing Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Invoca?** While platform is very user friendly, the customer service from Danielle has been a 10/10 since day 1. **What do you dislike about Invoca?** Most companies seem to work more with CallRail and are unfamiliar with the Invoca product which can lead to slower learning curves. **What problems is Invoca solving and how is that benefiting you?** Invoca is helping me establish attribution utilzing marketing data captured in addition to better understanding call quality in efforts to optimize performance. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 15. Overall Great Call Tracking Tool With Supportive Reps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Invoca?** The Invoca platform is simple enough to use - the learning curve is minimal, and we were able to get up-and-running very quickly. The account team is fantastic and responds to emails in a timely fashion. The integrations between Invoca and Google Ads + SA360 work well and are especially useful for reporting and campaign optimizations. **What do you dislike about Invoca?** The reporting tools can be a bit clunky. We have not found a way to have collaborative custom reports in-platform, as each one can only be viewed by the individual owner and can be only shared out (not editable). Also, you have to wait for an email link to download any reports/data rather than it going straight to your computer's files. Deeper integration with Microsoft Search Ads would be nice as well. **What problems is Invoca solving and how is that benefiting you?** Invoca helps us attribute calls & other down funnel metrics to our media campaigns - this allows us to give our client a more holistic view of account performance and how their ad dollars are being utilized. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 16. Invoca is the platform to go for tracking campaign performance in driving phone call leads. **Rating:** 5.0/5.0 stars **Reviewed by:** Alfred T. | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Invoca?** Invoca has been a game-changer for us to track campaign performance in terms of driving phone call leads. By connecting Invoca and Google Ads data, we know what campaigns are driving our sales-related calls, compared with support-related calls. Their call transciption capability also enables us to analyze the calls and derive actionable insights, like discovering commonly asked questions for content creation on our website. We are now undertaking a trial on call leads coming from organic traffic, and the support they offered during the trial was exceptional. **What do you dislike about Invoca?** It was a little expensive to use Invoca, but it was worth the penny to measure the campaign effectiveness when your organization spends a lot on campaigns. **What problems is Invoca solving and how is that benefiting you?** Our major sales channel is phone call, so we wanted to know what campaigns are driving the most relevant calls. Invoca helped us track the campaign sources, so that we can attribute the phone call leads to the campaigns for budget allocation optimization. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 17. Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Invoca?** Our experience with Invoca has been exceptional (especially for our transition & implementation). Our transition from DialogTech was seamless & quick (considering the massive undertaking that it was). We use Invoca on a large scale - we have thousands of end users & locations accessing their accounts on a daily basis. It's easy to consume the data and information Invoca provides and has significantly improved our productivity in several departments (Marketing, Business Intelligence, Data Analytics). The call tracking is accurate and the call analytics + reporting are detailed. Invoca has been an extremely valuable asset to our business and we highly recommend it to other companies searching for a reliable call tracking solution. **What do you dislike about Invoca?** Invoca can be complex and technical (in our use case), an requires a deep understanding of layers of knowledge that build upon eachother. As a result of this, we have had to develop custom documentation that is tailored to the needs of our end users (that helps them to navigate and comprehend some of the more advanced aspects of Invoca). However, our use case is very specific and specialized! Invoca has fully supported us and we have used their existing documentation to supplement our own. (This need for specialized documentation is specific to our own use case and they have been very supportive throughout). **What problems is Invoca solving and how is that benefiting you?** Invoca has been a game changer for our business intelligence and marketing efforts. It provides valuable insights that were previously unavailable (summarizing patterns, recognizing sales opportunities, letting us drill down on our data from an overarching brand to a specific location as needed, etc). We use Invoca to manage thousands of franchise offices across several different brands (in different industries). It's a lot of data to sift through, and each franchise operates differently. One major missing piece of the puzzle for our previous call analytics solutions was the ability to track which marketing strategies were leading to actual calls (not just relying on asking customers over the phone "how they heard about us"). Invoca has enabled us to really drill down on our data and make informed & educated decisions for our marketing + business intelligence strategies. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 18. Excellent Expertise and Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Invoca?** That it provides us with marketing-driven call tracking, while simultaneously taking our institution's privacy concerns into account. **What do you dislike about Invoca?** Platform training videos/documentation and the terminology (invoca campaign vs our own marketing campaign) being used can be a little clunky/confusing. **Recommendations to others considering Invoca:** None **What problems is Invoca solving and how is that benefiting you?** It's great to be able to attribute a call to a specific marketing campaign. We use invoca for web but also for our offline static numbers. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 19. Our Acct support is always available willing to teach and assist our needs. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Invoca?** The data real-time availability for immediate filter and analysis. Account support is amazing and a wealth of knowledge and support. **What do you dislike about Invoca?** A bit harder for us to tie caller to orders. Not necessarily just an Invoca issue, its also the system architecture. **What problems is Invoca solving and how is that benefiting you?** Tracking numerous TFNs and tying calls to orders to estimate conversion. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. ### 20. Customer Feedback on Invoca **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa C. | Digital Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Invoca?** It's a very powerful, reliable platform that we rely on daily to route customer calls to our business. The Invoca team, and especially Suzanne Newhouse our Customer Success Executive, is highly supportive and informed. **What do you dislike about Invoca?** The fact that you can only "pause" campaigns that you no longer use. You can't delete them. It's a bit "untidy". **What problems is Invoca solving and how is that benefiting you?** Invoca is enabling our business locations to easily connect with customers and prospects and it provides us with valuable metrics we track. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 21. Above and Beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Meghan S. | Marketing Operations and Reputation Management , Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Invoca?** What I value most about Invoca is their team's promptness in addressing inquiries and their commitment to supporting our company by suggesting tools they believe will benefit our department. Whenever we have questions or require assistance, they are readily available to hop on a call and provide quick help. **What do you dislike about Invoca?** Thank you for your kind words! If you have any questions or need assistance in the future, feel free to reach out. **What problems is Invoca solving and how is that benefiting you?** Tracking information, providing data and information needed for our day-to-day and yearly reporting. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 22. Easy to use, and easy to navigate the ui. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Invoca?** Ease of Use and Implementation and easy to navigate the UI. **What do you dislike about Invoca?** session_id is not a built in parameter for the GA4 connection to attribute to Session Channel Attribution Reports in GA4. **What problems is Invoca solving and how is that benefiting you?** I came as a consultant, but this has benefited the client in tracking calls on their website, and being able to attribute those to a specific channel/campaign. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. Great news! We made an enhancement and the Session ID is now a built-in parameter that is auto-captured and passed in the Google Analytics 4 integration. This streamlines stitching call and conversation insights with your session variables in GA4 reports, like the Marketing Source, Medium, and more. Please reach out to your Invoca account team for more information! ### 23. Call tracking with Invoca **Rating:** 5.0/5.0 stars **Reviewed by:** Michele R. | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Invoca?** Invoca gives us visibility into our actual cost and returns on investment in our digital campaigns. Previously, anyone who called from an ad was not attributed to a campaign as a lead. It is excellent for capturing rich call intelligence, transcripts and call recordings, and now we have insight into the caller's customer journey. We use the insights to improve the overall experience and align messaging. Customizable AI recognition of conversation keywords can automatically classify a call and gives a view of various call outcomes and patterns at scale. A variety of dashboards are available, and you can build the views you want to see. We can run detailed reports with the needed metrics and easily export them to excel. The UI is well-designed and intuitive. After supported onboarding, I found it easy to use the software independently immediately. Setting up integrations with CRM and GA is easy. The dedicated account manager and customer success support are excellent. You are always fully supported by people knowledgeable in the product and capable of addressing questions. They are interested in product feedback and actually use it to make improvements to the product. **What do you dislike about Invoca?** The dashboards do not allow as sophisticated filtering and analysis as I would like. I download to excel for deeper analysis and visualizations. Some of the vocabulary used for features/actions was challenging at first. **What problems is Invoca solving and how is that benefiting you?** We can now close the loop and get customer journey data when our online marketing prompts offline conversions. We also can use keywords directly from the customer’s conversation to improve the accuracy of conversion signals, improve the experience, refine messaging and fine-tune ad spend. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 24. Invoca calls provide comprehensive insights and analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Faseeh M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Invoca?** Ability to seamlessly integrate with various communication channels and provide detailed call analytics, which helps our company track and optimize our call performance effectively. **What do you dislike about Invoca?** Would be better if I can get an API calls. **What problems is Invoca solving and how is that benefiting you?** Its helping us to generate marketing reports, productivity report and analytics for the budget. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 25. Empowering Marketing Insights: Invoca's Call Tracking & Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Javier S. | Sr Marketing Analyst, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Invoca?** Invoca offers robust call tracking capabilities, allowing us to monitor and analyze phone call interactions in marketing campaigns. It also seamlessly integrates with various marketing platforms, such as Google Ads making it easier for our businesses to incorporate call data into existing workflows and marketing systems. **What do you dislike about Invoca?** The best aspects of Invoca can vary depending on the specific needs and goals of each business. What one user values most might differ from another, but overall, Invoca is a great tool and so far I like everything about it. **What problems is Invoca solving and how is that benefiting you?** Invoca's call tracking and analytics capabilities address the challenge of accurately attributing conversions in my Google Ads campaigns, leading to data-driven decision-making, improved ROI, and an enhanced customer experience. This tool has become an invaluable asset in my marketing toolkit, helping me extract maximum value from my advertising efforts. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 26. Our experience has been solid. **Rating:** 5.0/5.0 stars **Reviewed by:** Robert R. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Invoca?** I like that we are able to track certain segments and signals and then to be able to use said signals in a way to help us retarget and pursue new clientele and customers. **What do you dislike about Invoca?** We actually rely heavily on certain aspects of Invoca and from my time working with them has mostly been useful and not many problems, there are times however that switches or connections seem to have been flipped without our knowledge and that has proven hurtful as we haven't tracked our conversions properly. **What problems is Invoca solving and how is that benefiting you?** Being able to track inbound calls is always a great way to show how we can best serve our customers. The marketing conversion intelligence has proven to be key in tracking and managing those relationships. **Official Response from Nina Andres:** > Thanks for leaving us a review, Robert! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 27. Great product, even better customer service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Invoca?** I love that so much information is available. Between the resources, trainings and discussions, there are tons of opportunites to learn and master the platform. **What do you dislike about Invoca?** Navigating the platform takes some getting used to, but once you get the hang of it it's smooth sailing. **What problems is Invoca solving and how is that benefiting you?** Invoca gives us the tools we need to track data important to our direct mailings. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 28. Great product with wonderful customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Invoca?** Invoca has proven indispensable for fulfilling our company's marketing and advertising requirements. Their team consistently provides exceptional support, promptly addressing and assisting with all inquiries. Working with them has been a pleasure, and we highly recommend their services. **What do you dislike about Invoca?** Invoca has been a great product for us. We are satisfied with the product as it suits all our needs at this time **What problems is Invoca solving and how is that benefiting you?** Call tracking for Google Pay per click advertising **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 29. Bridging the Gaps **Rating:** 5.0/5.0 stars **Reviewed by:** Drew M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Invoca?** The flexability of what's reportable! We have a very unique business model and oftentimes we have to make hefty modifications to tools to accomdate our business needs. Invoca has been designed knowing not all business models are the same and made capturing what matters to us we needed beyond easy. Admittedly, I was a bit overhwhelmed in the beginning at the idea of having to learn a new tool but that almost immediately went away as I began to see how useful this was. Now I ask myself, "how I did I do my job without it?" **What do you dislike about Invoca?** This isn't really a downside or a dislike but because the tool is so different, learning the UI just takes time. My background is in ads and basically every ad platform (google, bing, facebook, etc) looks similair to the next so you can quickly get going on a new platform. Like I stated in that first box, I was just overwhelmed by the idea of adding another platform but our customer success team has been amazing and I was able to get useful on the platform very quickly. At this stage, I can't think of anything else. I'm constantly learning new things with my customer success team and have yet to be told "Invoca can't do that" **What problems is Invoca solving and how is that benefiting you?** Invoca's main benefits to our company right now is that it serves as a customer breadcrumb trail for us. We have a much better view of where our customers are coming from and where they went on the site prior to calling. It bridges a lot of information gaps that we've had for a long time and really allows us to start seeing what we're doing that works (and what we're doing that maybe doesn't.) Admittedly, I know there's so much more we could be utilizing too so our future with Invoca is bright. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 30. Best tool for leveraging your call intelligence for marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Justin L. | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Invoca?** -Simple to use platform -Simple to set up initially and plug and play with media platforms' -Call transcripts are more or less accurate -Engaged customer success team to help you get onboarded & maximize the features **What do you dislike about Invoca?** -Reporting can be sometimes tricky -Connecting Invoca to your analytics suite can involve lots of developer time -Integration with the overall organization can be tricky -Sometimes technical issues with populating audiences on Google, Meta **What problems is Invoca solving and how is that benefiting you?** -Understanding what is happening the call centres, so that when we drive a call via marketing platforms, we know what happens in the conversations -Call listening capabilities to help understand what agents are talking about, what customers are inquiring about -Attributing sales from offline activities - from the call centre **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 31. Smooth product implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos T. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Invoca?** Your diligence addressing issues and the straightforward communication. **What do you dislike about Invoca?** In our project, what did not work well the lack of ongoing follow-up after the solution was implemented. There are questions that are only addressed on a reactive basis. **What problems is Invoca solving and how is that benefiting you?** Invoca's call tracking is helping us understand effectiveness of our dealer network response rate to consumer and bring KPIs we did not have before. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 32. Excellent product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Invoca?** Top-notch product, Excellent customer service and regular training, always innovating technology **What do you dislike about Invoca?** I have not had any bad issues to report after having used the product for 5+ years. **What problems is Invoca solving and how is that benefiting you?** Allowing customers to easily see call volum and duration with filters on call data so they know how maky truly valuable calls they are getting. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 33. Manager of TELUS D2C Toll Free Numbers and Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Invoca?** Easy way to gernate toll free numbers, inbound numbers as we need them Customer support is great once we have an issue. **What do you dislike about Invoca?** The interface seems a bit antequated and reporting is not super intuitive in my experience **What problems is Invoca solving and how is that benefiting you?** We require thousands of toll free numbers, which Invoca is the right product for. Easy setup and administration **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 34. Can't work without Invoca **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Invoca?** It's easy to use in every aspect and provides data & controls we wouldn't have otherwise. **What do you dislike about Invoca?** The reporting view. When I'm in the Calls report - I want to filter/select a product line, then a channel and then only see campaigns relevant to those. Not the whole world of Invoca campaigns we have. **What problems is Invoca solving and how is that benefiting you?** Issues at the call center - we're able to compare data from external call centers and hold them accountable. Issues with campaign attribution setup - we're able to see if something is broken in market and provide feedback to lead marketer to correct their attribution. We benefit from the back-up QA it offers. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 35. Excellent data insights to drive stronger performance **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie C. | Web Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Invoca?** Invoca delivers actionable, objective insight that assists us with understanding the customer journey, and experience. Invoca provides us with the tools and data to make smarter decisions regarding functional processes, and digital strategies including paid search. The Invoca data helps drive decisions to meet measurable results. Our account representatives really listen and help us implement the signals that meet our strategy. **What do you dislike about Invoca?** Implementation of the tools can be confusing. Thankfully our account representatives help us leverage the many tools and any difficulties with the setup process. **What problems is Invoca solving and how is that benefiting you?** Improving franchise performance, KPM's and lead revenue attribution. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 36. Invoca Made Call Tracking Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Laura K. | Director of Creative Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Invoca?** The Invoca platform is very intuitive to use, and required a minimal amount of training for my users. The Invoca Implementation team was very well organized and kept our implementation and porting on track. **What do you dislike about Invoca?** Some of the nomenclature that Invoca uses is a bit confusing for my organization's use case. **What problems is Invoca solving and how is that benefiting you?** Invoca is helping us solve the problem of where are leads coming from and what is the result of the call. We also use it to follow up with the Sales team and ensure they are entering phone leads into our CRM. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 37. Amazingly Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Invoca?** It's super easy to review calls at a glance and search for keywords. As a company it is very easy to make sure agents are following scripts by having signals set up. We can quickly verify that we are maximizing our client potential. **What do you dislike about Invoca?** Filtering options arent always accurate. **What problems is Invoca solving and how is that benefiting you?** Reviewing calls faster and saving time. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 38. Let there be light **Rating:** 5.0/5.0 stars **Reviewed by:** Scribner M. | Sr. Director Performance Marketing & Technology, Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Invoca?** Invoca turns the lights on in an area where we've been operating in the dark, the call center. Tracking digital activities and tying them to offline conversions has always been difficult, but Invoca makes that much more scalable and accurate. Leveraging invoca's signals/AI, we're able to feed conversions back to our platforms (i.e. SA360) to let the algorithms know a conversion happened and those dollars weren't wasted. **What do you dislike about Invoca?** The only real ding I can give invoca would be wanting increased data from existing integrations vs needing Invoca to host the IVR. Currently, hosting the IVR is required, and if we could get the same level of data without blowing up the call center's infrastructure - that would be a huge win. **What problems is Invoca solving and how is that benefiting you?** Invoca is bringing visibility to our digital media activities and allowing us to track if our paid media activities (i.e. search, Facebook, etc.) are driving calls and conversions at our call center. I cannot overstate enough that this visibility is a game changer. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 39. Efficient and simple tool for call tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Caterina B. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2023 **What do you like best about Invoca?** I like that setting up new campaigns is quite simple, and makes it easy to make the necessary changes and updates in a very quick and easy way. **What do you dislike about Invoca?** It has a somewhat high price compared to other similar tools. Learning about this tool can be challenging, as many elements are hidden in various views. **What problems is Invoca solving and how is that benefiting you?** This tool tracks phone calls down to the keyword level at the source and medium. It also allows you to see which campaigns are generating phone calls, which helps address how calls are managed throughout the day. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 40. Best Call Tracking Software There Is **Rating:** 5.0/5.0 stars **Reviewed by:** Christina R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Invoca?** Invoca makes tracking your marketing internal marketing efforts and affiliate marketing efforts a breeze. The ability to tag your calls with any data you would need to quickly report off of within the system or build beautiful dashboards it's my favorite thing to do. Managing affiliate marketing relationships within this tool through call tracking, and providing real-time earnings data directly to your affiliates is just a breeze with Invoca. Simply onboard a publisher/affiliate and they will have access to their own Invoca login to monitor how their campaign is performing easily and the amount of money they are making. And the added bonus to this is they see what you see, they don't need to wait for you to provide reports to them the exact data points you are using to monitor their calls can be shared with them and set up for them to see how you are evaluating the performance of their call. If the publisher has their own business analytics system and doesn't want to access yet another tool, then they have the option to set up an API push in their publisher account to then get the data directly sent to their analytics tool. T The next best thing would arguably to me is probably the BEST thing about Invoca is the team at Invoca is absolutely incredible. I have been working with this company for 3 years now and have yet to meet one person from the company that wasn't well versed in the product as if they created it, and the friendliest people. I don't know what recruitment pool they are getting these workers from but they absolutely amazing individuals! The partnership you receive from Invoca isn't something you could ever replace with another tool. You may be able to find another Call Tracking software with similar capabilities but they won't have the Invoca Team and when you take on a tool like this you really need a team to help ensure you get the most value out of it and Invoca gets an A+++ for this. I have worked with several Call tracking companies in the past and I was an afterthought just another customer in a sea of customers, who met with an account rep once a quarter. With Invoca we meet weekly or bi-weekly up to you, and they are constantly evaluting your account to provide you with helpful insights on how to improve your marketing efforts. Invoca llistens to their customers and are continuously adding enhancements to their already amazing platform. They are definitely an innovative company that just keeps on going, nothing is ever enough for them it feels, which is great to know **What do you dislike about Invoca?** I can't seem to find a downside to Invoca, what I wish they could be is a Dialer Software in addition to what they already do then life would be great! All our Calling needs would be in one place :) **What problems is Invoca solving and how is that benefiting you?** Invoca is solving attribution of our calls and identifying where they came from specifically from which channel, which in turn allows us to push more marketing dollars towards these channels. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 41. Great qualitative and quantitative insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Invoca?** Invoca allows me to assist our call center in troubleshooting issues or to help gain further insight into topics of interest. It also helps me identify potential issues with the website. **What do you dislike about Invoca?** Experience is needed to take full advantage of integrations. **What problems is Invoca solving and how is that benefiting you?** Invoca allows us to dig deeper into our contact center's dispositions. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 42. Dawn's review **Rating:** 4.5/5.0 stars **Reviewed by:** Dawn B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about Invoca?** I love the ability to create individual reports for each agent. It is so easy to go in an get a quick overview of how the agent is doing daily, monthly and weekly. **What do you dislike about Invoca?** I wish that it was easier to go back in to find a call that I have already listened to without having to create a report for each phone call. A shorter transaction that could be searched for. **What problems is Invoca solving and how is that benefiting you?** Invoca provides the ability to dig in deeper with an agent. I can search for individual things about each agent. The reporting tool allows me to send a report to each supervisor so they can review how their team is doing for a particular time frame. This makes it so much easier to get information out to the supervisor. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 43. Invoca is a Next Step in Call Center Evolution **Rating:** 5.0/5.0 stars **Reviewed by:** Brian T. | Senior Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about Invoca?** First and foremost, their customer service is second to none. As a client, my company's specific needs must be met. Invoca's representatives worked with my team to ensure every last item was checked off our to-do list, and they were an absolute pleasure to work with. **What do you dislike about Invoca?** I haven't come across any major discrepancies in their product or service. If anything, it's frustrating seeing their incredible potential and having to wait for the next great update or release. **What problems is Invoca solving and how is that benefiting you?** Invoca is our direct reporting platform for Call Center QA and Coaching. We also utilize their platform to measure Marketing Campaign Inbound Call performance. Their service has helped my company to better understand the success/failure of our AdSpend and provides vital feedback to Sales Managers when the customer calls in. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 44. Easy to use and implement tracking software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Invoca?** Switched to invoca one year ago, and has been great. Easy to use and set up , track + report on large scale call volumes. Definitely would reccomend to enterprise businesses. **What do you dislike about Invoca?** Support forums could be improved. Hard to find an answer if trying to do self support. **What problems is Invoca solving and how is that benefiting you?** Setting up and routing numbers with our old provider was tedious and took forever. It involved manual data entry and back and forth with the privider. With invoca, I can set up a TFN for tracking in seconds. It's boosted my efficiency and those around me. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 45. Great phone number management platform **Rating:** 5.0/5.0 stars **Reviewed by:** Madeline J. | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Invoca?** I like that we have total control of our data, can change our routing at any time, etc **What do you dislike about Invoca?** There is not much I dislike, I would like to learn more about how we can better use Invoca **What problems is Invoca solving and how is that benefiting you?** Invoca lets us listen to calls and reattribute sourcing based on what phone number a customer has called **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 46. Invoca Experience Review **Rating:** 5.0/5.0 stars **Reviewed by:** Jerry B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Invoca?** Excellent service from Syndey! Provided help with removing an imported phone number. Customer Service turned it around very quickly! **What do you dislike about Invoca?** It could be easier to create phone trees and mapping the experience to understand better. **What problems is Invoca solving and how is that benefiting you?** Invoca maps TFNs to Microsoft Dynamics 365 CRM from an external Toll-Free Number to an Internal desk number. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 47. Using Invoca to analyze end-to-end customer interaction through contact center **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas J. | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Invoca?** Get end to end insights on a customer interaction all the way from a Google search, through the contact center, and back into the Invoca platform to get real analytics on customer interactions. **What do you dislike about Invoca?** At the time we implemented, there wasn't a standard adapter and it was a custom solution that had to be implemented and reverse engineered. **What problems is Invoca solving and how is that benefiting you?** Tracking marketing campaigns and performing analytics for calls and sales for customers. It is an essential tool for tracking web traffic and callers calling into our contact center. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 48. A useful tool. **Rating:** 2.5/5.0 stars **Reviewed by:** Brendan K. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Invoca?** Playing both good calls and calls where improvment can be made with Key Players. **What do you dislike about Invoca?** It can be a bit clumsy selecting reports. **What problems is Invoca solving and how is that benefiting you?** The possible problem of not guiding inquiry calls to the goal of setting Care Consultaitons. ### 49. Invoca **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle J. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Invoca?** Invoca has been one of the critical elements that our company uses for tracking and is part of our primary KPI. We have hundreds of hospitals and call centers that we need tracking in one central location, and Invoca is able to provide that for us. Invoca's customer service has been consistently quick and accurate. **What do you dislike about Invoca?** The tracking and reporting can take a bit of time to initially set up. Having such a large volume of numbers and locations that need to be tracked can be somewhat of a logistics nightmare, but that pain is only initial. **What problems is Invoca solving and how is that benefiting you?** We did not have any call tracking prior to Invoca. We're now able to gather more accurate attribution tied to our marketing efforts. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 50. It is very helpful in my everyday work **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Invoca?** It helps me know who called and what campaign they called about so we know what advertising works. It is user friendly and has a good number of features. **What do you dislike about Invoca?** When nothing records it is difficlult to know if that is a ligitament error or not. **What problems is Invoca solving and how is that benefiting you?** It is helping me to know what callers are calling about and taking messages. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ## Invoca Discussions - [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) - 1 comment, 1 upvote - [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) - 2 comments, 1 upvote - [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) - 2 comments, 1 upvote - [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) - 1 comment, 1 upvote - [Does the solution integrate with my martech stack?](https://www.g2.com/discussions/integrations-b791a41e-b5f7-45fa-a073-fa527be464b3) - 1 comment, 1 upvote - [View Invoca pricing details and edition comparison](https://www.g2.com/products/invoca/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+14%3A52%3A50+-0500&secure%5Bsession_id%5D=d6ce2f62-8ac8-48cc-a0e6-a0696f810312&secure%5Btoken%5D=b5afd0c8c058353828f7ef5bf6ddacf213e0c78d84168da51f5457587a12969b&format=llm_user) ## Invoca Integrations - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - [Adobe Experience Cloud](https://www.g2.com/products/adobe-experience-cloud/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [BMG Creative](https://www.g2.com/products/bmg-creative/reviews) - 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[Quantum Digital Technology Limited](https://www.g2.com/products/quantum-digital-technology-limited/reviews) - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Skai](https://www.g2.com/products/skai/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) - [VWO Conversion Optimization Platform](https://www.g2.com/products/vwo-conversion-optimization-platform/reviews) ## Invoca Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Quality Assurance** - Evaluation - Calibration - Reports **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Generative AI** - AI Text Summarization **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Engagement** - Feedback - Dashboards - Training **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Performance** - Integrations - Compliance **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Generative AI** - AI Text Summarization **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Invoca Alternatives - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (727 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,730 reviews) - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - 4.9/5.0 (311 reviews)