Invoca Reviews & Product Details

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

Seller

Invoca

Discussions

Invoca Community

Languages Supported

English, French, Spanish

Solution Type

All-in-One

Overview by

Jenna Van De Velde

Used by Natural Intelligence and 2 others

Beta

Pricing

Pricing provided by Invoca.

Basic

$1.00

Per Month

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Invoca Integrations

(11)

Verified by Invoca

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Invoca Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Invoca, and what problem is it built to solve?

Invoca is a call tracking and analytics platform designed to help businesses improve marketing campaigns and customer engagement through phone interactions. It tracks calls, analyzes caller behavior, and connects call data with marketing efforts to provide insight into call performance, lead generation, and conversions.

What languages does Invoca support?

Invoca supports 3 languages: English, French, and Spanish.

What company sizes and industries is Invoca the best fit for?

Invoca’s strongest reviewer-reported fit is among enterprise and mid-market organizations, with healthcare, telecommunications, and marketing-related industries especially represented.

Company size — Enterprise: Organizations with more than 1,000 employees are a prominent segment.
Company size — Mid-market: Organizations with 51–1,000 employees are also strongly represented.
Industry — Healthcare: Hospital and health care organizations appear frequently.
Industry — Telecommunications: Telecommunications companies are another prominent group.
Industry — Marketing and advertising: Agencies and marketing-focused organizations also feature prominently.
Industry — Financial services and insurance: These organizations are represented across call attribution and call-quality use cases.

How long does it take to implement Invoca across a team?

Implementation time varies with the scope of the setup, but 1–3 months is the most commonly reported range. Some teams get live sooner, while more involved implementations can take longer.

Time to go live	Relative frequency
1–3 months	Most common
Less than 1 month	Also frequently reported
3–6 months	Reported for more involved setups
6 months or longer	Less commonly reported

What customer support options does Invoca provide, and how do users find the overall support experience?

Invoca provides chat, email/help desk, and phone support. The support experience is often described as knowledgeable, responsive, and proactive, with account teams helping users through onboarding and ongoing setup; experiences can vary, particularly around response times for technical or urgent issues.

What is the experience like for teams switching to Invoca from another tool?

Switching to Invoca is often motivated by the need for more complete call attribution, deeper analytics, or stronger integrations than a previous call-tracking tool provided. Teams describe moving from tools such as CallRail, Marchex, DialogTech, and Infinity to get more flexible tracking, call signals, or marketing-platform connections. The transition can be smooth with implementation support, but complex setups may require internal coordination and time to learn the platform.

What tools and platforms does Invoca integrate with, and how do these integrations help users get more value from the product?

Invoca offers 38 integrations, which help connect call outcomes with marketing, analytics, CRM, and contact-center workflows.

Advertising and marketing: Google Ads, Facebook, and Microsoft Advertising.
Analytics and experience measurement: Google Analytics, Adobe Analytics, and Quantum Metric.
CRM and contact center: Salesforce and Five9.

These connections help teams relate calls and their outcomes to campaigns, customer records, and other business data, supporting more joined-up reporting and campaign optimization.

What features or capabilities could make Invoca even more useful?

More flexible reporting and easier administration would make Invoca more useful for teams managing detailed call data. Users would benefit from improvements such as:

More customizable reporting: Add flexible filters, dashboard views, and columns for deeper analysis.
Smoother integrations: Improve data matching and make connections with advertising and analytics platforms more consistent.
More efficient bulk tasks: Make it easier to update signals, numbers, and campaign details without repetitive manual work.
More accurate call analysis: Improve transcription and signal accuracy, while making signal setup and training less time-consuming.

How useful do Invoca users find its AI features in everyday use?

Invoca’s AI features are useful for sorting and reviewing calls, especially when teams want to identify intent or outcomes without listening to every recording. The results can save time and support campaign optimization and call coaching, though accuracy and the effort needed to configure or train signals can affect how much users rely on them.

Call signals and classification: Identify call intent, quality, and outcomes such as qualified leads or sales.
Transcription and summaries: Review call content and key moments more quickly.
Scoring and conversation analysis: Surface calls for quality checks, coaching, or follow-up.

G2 reviews are authentic and verified.

Here's how.

Verified User in Banking

Enterprise (> 1000 emp.)

9/5/2025

"Great customer service"

3.5/5

What do you like best about Invoca?

I like Invoca because I get great customer service from the account managers. I like their traffic reports provide lots of data & their Signal service & tracking Review collected by and hosted on G2.com.

What do you dislike about Invoca?

I feel price is significantly higher than others, but it does come with more data and service. It will be difficult though for small business owners to justify the cost. Review collected by and hosted on G2.com.

Response from Jenna Van De Velde of Invoca

Thank you for taking the time to leave us a review. We truly appreciate your support. In most cases, the money businesses (even small businesses) save by optimizing with Invoca data ultimately pays for the platform itself—and then some. Cheers to your continued success!

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Manufacturing

Mid-Market (51-1000 emp.)

9/17/2025

"User Friendly"

4/5

What do you like best about Invoca?

Invoca offers excellent support. They assign a dedicated Customer Success Specialist who helps guide us toward achieving our goals using all the tools Invoca provides. There are plenty resources on the website available to assist with implementing backend integrations with other tools and software. The ability to choose between dynamic and static numbers gives us the flexibility to run our campaigns the way we want. The signals we create help us manage reports easily and we are able to react to the issue fast with the alert notification sent to our emails. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The transcript can be improved. KPI Dashboard is also limited. Review collected by and hosted on G2.com.

Response from Jenna Van De Velde of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Validated ReviewerIncentivizedSource: Seller invite

Kristi M.

Director of Contact Center

Mid-Market (51-1000 emp.)

Updated 3/18/2025

Originally submitted 3/5/2024

"Director of Call Center"

4.5/5

What do you like best about Invoca?

Invoca is an excellent tool for reviewing calls, as it automatically scores your calls based on signals that we build out and provides transcripts of the call. This makes it a fantastic resource for our Quality Assurance team. On top of being a great tool, our support team, consisting of Mallory Capraro, Holly Jackson, and Isaac Huerta, is outstanding and makes us feel like we are their only client. We also appreciate the Invoca User Groups, where we can connect with other clients and learn how their companies utilize the software. This is a great opportunity to discover new use cases for Invoca in our own organization. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

There are still a lot of calls that we have to manually review and rescore because the system does not pick up the correct words. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

With so many calls inbound and outbound Invoca helps us to score a much larger portion of calls and alert us to any issues so we can work on them immediately. The software helps us to catch issues early on so that we can correct them before they become a larger problem. It is great at helping find the great calls so we can recognize our employees as well as alerting us to problem calls. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review, Kristi! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Shane K.

Senior Inside Sales Manager

Mid-Market (51-1000 emp.)

8/25/2025

"Moving into the 21st century"

5/5

What do you like best about Invoca?

Invoca has changed the way we coach and score calls. You can quickly and easily see which agents need coaching and can find trends quickly and easily. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Getting the signals setup where you have all of the phrases needed takes lots of time and tweaking. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thank you so much for leaving us a review. We're thrilled to hear you've had such a positive experience with our product. We truly appreciate your support; cheers to your continued success!

Current UserValidated ReviewerIncentivizedSource: Seller invite

Julia E.

Telesales Implementation Program Manager

Enterprise (> 1000 emp.)

9/17/2025

"Optimizing Call Performance with Invoca"

4/5

What do you like best about Invoca?

Invoca has been instrumental in improving call reviews and performance tracking by providing AI summaries, field analysis, and recording reviews. Its robust reporting and campaign-level error detection have delivered actionable insights that enhance performance across channels while streamlining partnership management. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Although Invoca delivers valuable data, its lack of user-friendly design can limit efficiency and ease of use. Review collected by and hosted on G2.com.

Response from Jenna Van De Velde of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such a great experience with our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Validated ReviewerSource: Organic

Kevlon G.

Sales Director

Enterprise (> 1000 emp.)

Updated 8/29/2025

Originally submitted 4/20/2023

"My Experience with Invoca"

4.5/5

What do you like best about Invoca?

I like the overall flexibility that allows for many approaches when building out how best to have it function. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

It bleeps out certain phrase types, often time involving numbers, so verifying that reps are not making errors is hampered. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Insurance

Small-Business (50 or fewer emp.)

1/24/2026

"Improved time managment"

5/5

What do you like best about Invoca?

Conversation intelligence for analyzing and transcribing calls, with call scoring, plus digital marketing features, and overall ease of use. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

I have some legal and privacy concerns around call recording, along with issues with customer support. I also found there’s a steep learning curve when it comes to implementation and integration. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Paula R.

Marketing Campaign Manager

Enterprise (> 1000 emp.)

Updated 9/5/2025

Originally submitted 4/2/2025

"Helpful team, tracking of data"

5/5

What do you like best about Invoca?

Lots of options to sort data. It's fairly easy to use and the customer support is very supportive of my personal needs. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Lots of options to sort data! I need more expert help. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Andrew Jordan B.

Senior Manager, Marketing Analytics

Mid-Market (51-1000 emp.)

8/17/2025

"shining [dynamic, TFN-changing] light into dark corners"

4.5/5

What do you like best about Invoca?

Signal AI is a nice touch that can add helpful context to otherwise boring numbers. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Should be easier and/or more intuitive to find metadata about specific Invoca TFNs, regardless of whether they're dynamic or static. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thank you so much for leaving us a review. We're thrilled to hear you've had such a positive experience with our product. We truly appreciate your support; cheers to your continued success!

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Consumer Services

Enterprise (> 1000 emp.)

9/14/2025

"Outstanding Customer Service & Amazing Platform"

5/5

What do you like best about Invoca?

The platform is easy to navigate, great customizable dashboards, reports are downloadable and best rep to work with. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

If a case needed to be created for a specific issue, the way to respond to that case can be viewed in my email inbox but can't respond in there. Review collected by and hosted on G2.com.

Response from Jenna Van De Velde of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such a great experience with our product & customer support. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Current UserValidated ReviewerIncentivizedSource: Seller invite