--- title: Invoca Reviews meta_title: 'Invoca Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 967 reviews by the users' company size, role or industry to find out how Invoca works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 967 scale: '5' date_modified: '2026-07-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Invoca Reviews **Vendor:** Invoca **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 967 ## About Invoca Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers. ## Invoca Pros & Cons **What users like:** - Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. (28 reviews) - Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. (25 reviews) - Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. (23 reviews) - Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. (20 reviews) - Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. (19 reviews) - Users appreciate the **customizable reporting features** of Invoca, enhancing visibility and decision-making for marketing campaigns. (19 reviews) - Call Tracking (18 reviews) - Insights (15 reviews) - Integrations (14 reviews) - Positive Experience (14 reviews) **What users dislike:** - Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. (9 reviews) - Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. (9 reviews) - Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. (8 reviews) - Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. (8 reviews) - Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. (8 reviews) - Users find a **steep learning curve** with Invoca, particularly due to system integration and confusing terminology. (7 reviews) - Time-Consuming (7 reviews) - Initial Difficulties (6 reviews) - Integration Issues (6 reviews) - Limited Customization (6 reviews) ## Invoca Reviews ### 1. Easy to use, good insights, helpful team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Invoca?** The dashboards and tools are easy to use, and many team members are very helpful there. **What do you dislike about Invoca?** It would be great if you could segment calls by both location and campaign in the dashboard for easy visualization. Dynamic number insertion for more than just Google would also be ideal. **What problems is Invoca solving and how is that benefiting you?** Better conversion tracking and attribution. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com. ### 2. Love the ability to track leads, see the outcomes, and coach the team. **Rating:** 4.5/5.0 stars **Reviewed by:** Julio M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Invoca?** Recordings of the phone calls, different reports where you can see the leads that you convert. **What do you dislike about Invoca?** Not anything noticeable that I would say I dislike the platform, it works well for what I need it for. **What problems is Invoca solving and how is that benefiting you?** Coaching my team on phones, tracking my marketing dollars **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 3. Invoca is the best call tracking platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Jason A. | Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2015 **What do you like best about Invoca?** Very easy to set up new campaigns with great reporting. The available integrations are easy to implement (i.e. Google Analytics, Google Ads, Bing, Facebook, etc.) **What do you dislike about Invoca?** Inability to move promo numbers in bulk from campaign to campaign without Invoca support. There is no reporting available to monitor ring pool and promo number usage. **Recommendations to others considering Invoca:** Invoca platform is great for call tracking and their support is the best. **What problems is Invoca solving and how is that benefiting you?** Ability to capture online data via the ring pool functionality for our internal digital sources. This allows us to attribute calls to the specific source's campaign. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. A member of our team will be in touch with you to talk more about moving promo numbers in bulk. We value your feedback, so please let us know if there’s anything more we can do to enhance your experience. ### 4. More Capabilities Than You Can Handle **Rating:** 5.0/5.0 stars **Reviewed by:** Noah J. B. | Manager, Digital Engagement & Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Invoca?** The flexibility of the Invoca platform allows us to tailor our reporting needs for employees at all levels. From specialists to VP's everyone has a dashboard associated with their login that allows them to see only what is most relevant to them. **What do you dislike about Invoca?** Due to constantly changing call volumes it's difficult for us to estimate how many phone calls we need to center our contract around. Although that has been a little difficult, the Invoca team has been extremely helpful and flexible. **What problems is Invoca solving and how is that benefiting you?** Invoca allows us to tie our online and offline media efforts to our backend performance data at very specific levels. Their RingPools technology have allowed us to tie digital marketing spend down to specific keywords and ads giving us insights we've never had before. ### 5. Wireless Business Review **Rating:** 5.0/5.0 stars **Reviewed by:** Gianni C. | Lead Manager Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Invoca?** I like the power the platform provides by filling a knowledge gap between the online customer experience and call center touchpoint. I also like the Invoca team members that support my line of business. **What do you dislike about Invoca?** I think there could be more "out of the box" training available on day one and/or more consistent user training sessions. **What problems is Invoca solving and how is that benefiting you?** We are trying to find out the root causes of our shoppers pain points that triggers the need to call an agent instead of self-serving online. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 6. Solid Solution and Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Invoca?** It works. We set up an integration with Salesforce and it was seamless. The app had all of the key features we were looking for. And on the Invoca site, the UI was intuitive and easy to use. Lastly, the support was great. We had a team that was knowledgeable and responsive to help us along the way. **What do you dislike about Invoca?** While it was great to speak with the support team, we had to wait for a few weeks to get the call. And while we had knowledgeable people on the call, the agenda had a bit too much template junk that was already understood. Could have saved everyone's time to just skip the formalities and delve into the targeted questions. **What problems is Invoca solving and how is that benefiting you?** Tracking our marketing efforts via phone call. Without Invoca, we would have to bother our customers with questions like "How did you find us?" and trust our CRs to ask the question and capture the data in a normalized way. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you'd like to get entered into Invoca's Home Office Makeover give-a-way, please email me at nandres@invoca.com with a screenshot of your approved G2 review email (We are unable to enter Anonymous reviewers into the contest without this extra step). ### 7. Very satisfied. **Rating:** 4.0/5.0 stars **Reviewed by:** Brittney H. | Manager of Retail Marketing Operations, Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2022 **What do you like best about Invoca?** They have been a committed partner to us and they continue to come out with new features and continue to improve their offerings. **What do you dislike about Invoca?** Not a lot of dislikes but one area of improvement could be better reporting/access for our outside vendors. **What problems is Invoca solving and how is that benefiting you?** We are able to showcase the value of all everything we do to our customers with providing them with real-time data on qualified calls and appointments. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience ### 8. Seamless integration, invaluable insights **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren F. | Project Manager II, Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Invoca?** Being able to understand the conversations happening when users call us from our advertisements. **What do you dislike about Invoca?** That I don't have time to listen to calls more! **Recommendations to others considering Invoca:** Invoca is not only easy to use but it is easy to implement. Invoca protects your data and the account team is always there for your your questions and insights. **What problems is Invoca solving and how is that benefiting you?** Insights into the lead to patient journey and the ability to make a 1:1 match back to our advertising updates. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 9. Next Generation Tools for a Changing Landscape **Rating:** 4.5/5.0 stars **Reviewed by:** Cody L. | Retail Digital Marketing Associate - Paid Search, Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** Invoca is a powerful platform that really takes the impetus off of our team when it comes to providing useful call insights to our customer base. Invoca's AI tools continue to improve over time and save us hundreds of hours of work. The Invoca team is very responsive and are always willing to listen to feedback and make changes to the platform when they make sense. We've seen numerous features introduced over the several years we have used Invoca that have continued to make our experience better. Their Customer Success Managers always treat us like we're their number one customer and I don't doubt that they do that for all of their customers. **What do you dislike about Invoca?** Over time we have fewer and fewer concerns with Invoca. Like any AI tool the results are not perfect, but they do seem to continually getting better. We've had a few issues over the years with integrations, but that also seems to be largely resolved. **What problems is Invoca solving and how is that benefiting you?** The primary problem that we have solved with Invoca is being able to track all of our marketing efforts down to the appointment level. It provides us with a unique competitive edge over our competitors. We no longer have to manually listen to calls and provide our customers with the insights from those calls, instead we can integrate every platform we use (Google Ads, Microsoft Ads, etc.) and utilize that data in our automated reporting. Beyond that, Invoca allows us to discover new areas that may allows us to further assist and train our customer base. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 10. Data that Matters **Rating:** 5.0/5.0 stars **Reviewed by:** Jose M. A. | Digital Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Invoca?** Our company values calls above all conversions and having a tool like Invoca that tracks calls the way WE value them is a necessary part of our business model. As a Digital Marketer, I use Invoca daily to understand the type of calls I am getting to make adjustments to my advertising. The bottom-funnel insight this tool provides for our strategy is essential for our success. **What do you dislike about Invoca?** I am still fairly new to Invoca as I have been using this tool for a few months. The only issue we have is on our end in finding new ways to value our conversions. It has nothing to do with Invoca. **What problems is Invoca solving and how is that benefiting you?** What is the quality of calls are we paying for our facilities? Invoca allows us to place values to different types of calls in a manner that allows us to experiments and filter traffic to capitalize our spend. **Official Response from Nina Andres:** > Hi Jose! Thank you for leaving us a review. I'm unable to locate your email in our database. Would you mind emailing me at nandres@invoca.com to receive your Amazon Gift Card and get entered to win? ### 11. Solid organization with talented employees who build a great product. **Rating:** 5.0/5.0 stars **Reviewed by:** Tom P. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Invoca?** You get all the support and guidance you would expect out of a world class organization that has a world class product. Our invoca account team is scary good. In addition, invoca often goes out of their way to connect you to other organizations similar to yours in a collaborative fashion and not a simple meet-&-greet. The thing I like best is that they truly listen to user feedback. It is fun to see ideas that came directly from users make it into production. **What do you dislike about Invoca?** I really have no dislikes. They deliver on their promises and listen to the customer base. Several of our suggestions have either been integrated already or are slated for upcoming rollouts. No negatives really come to mind. **Recommendations to others considering Invoca:** Don't let perfection be the enemy of progress. Turn it on right away and let it and the team get to work. From there, constantly iterate because you won't get the most value if you set it and forget it. **What problems is Invoca solving and how is that benefiting you?** Attribution. Attribution. Attribution. Before we weren't able to accurately tie back a marketing call to the campaign that it came through without a lot of hoop jumping. With invoca, we've been able to streamline processes and provide internal stakeholders with reporting suites that are actionable. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 12. It has been very helpful honestly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2022 **What do you like best about Invoca?** The way how it grades all calls very accurately and gives me descriptions **What do you dislike about Invoca?** it doesnt grade spanish calls or other langauges **What problems is Invoca solving and how is that benefiting you?** it is ending people not following their own script (sticking to the script) and that helps a lot with consistency **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com. ### 13. Great Product Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Javier M. | Tier 1 - Customer Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Invoca?** I like the detailed insight, the accuracy on report, and flexibility of adjusting the IVRs. **What do you dislike about Invoca?** Some limitations due to area code availability, but an alternative is always to purchase and port in desired number. **Recommendations to others considering Invoca:** If you want a robust call tracking solution, this is it. Accuracy, depth, and easy troubleshooting interface. **What problems is Invoca solving and how is that benefiting you?** I am solving the tracking lead type and source needed for quarterly reports. **Official Response from Kayla Hammersmith:** > Hi Javier, thanks so much for your feedback! We really appreciate your input and will share it with our team. ### 14. Invoca has helped me as a manager to figure out where my reps can improve. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2022 **What do you like best about Invoca?** What I like best about Invoca is the how I can filter calls by certain signals. **What do you dislike about Invoca?** I dont necessarily dislike anything in Invoca, there's still a lot of work to do. **Recommendations to others considering Invoca:** Make sure you walk through Invoca with someone who knows how to use it, it can be confusing at times **What problems is Invoca solving and how is that benefiting you?** I am solving the problem of reps following the talk track. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you'd like to get entered into Invoca's Home Office Makeover give-a-way, please email me at nandres@invoca.com with a screenshot of your approved G2 review email (We are unable to enter Anonymous reviewers into the contest without this extra step). ### 15. Invoca Call Attributio Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** Its very userfriendly tool and integrates seemlessly with other tools. I was recently able to work with Invocas technical specialist to integrate Invoca and Google Analytics using a measurement protocol **What do you dislike about Invoca?** The signal integration API needs to be improved. there are lot of data accuracy issues with their signal API functionality. I think sometimes the signal functionality does not work accurately and needs more fixes. I think there should be alerts in Invoca to be able to let users know when signals dont fire. I also would like to see if there is a road map for the product to allow users to move campaigns in and out of profiles without loosing the historical data. **Recommendations to others considering Invoca:** Invoca is great tool but needs some enhancements to their product suite for call extension tracking within search ads 360 **What problems is Invoca solving and how is that benefiting you?** Call center attribution. It tells us the media that drove the call at a much granular level. I also like the feature where we can listen to calls and understand why users might be falling off the conversion funnel **Official Response from Nina Andres:** > Hello, Thanks for leaving us a review. We were sorry to see our rating drop since October 2020 and are very interested in speaking with you more about how we can improve our signal integration APIs and discuss the data accuracy issues you are experiencing. Since this review is anonymized, the appropriate team is unable to reach out. I am happy to connect you to our product team, please feel free to email me at nandres@invoca.com and we can start there. Thanks again so much for your feedback. We truly hope to solve the issues you are experiencing. ### 16. Invoca Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Invoca?** The ability to monitor inbound calls and optimize towards them. **What do you dislike about Invoca?** Would be nice to be able to export data into Google Sheets. **Recommendations to others considering Invoca:** Great team, easy to work with, and the technology is amazing! **What problems is Invoca solving and how is that benefiting you?** We've been able to build custom audience lists with the signals we've created. ### 17. Invoca has a great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Invoca?** Their constant support and the ever-growing integration points help capture click-to-call insights. Facebook and Google ads have multiple ways to connect. **What do you dislike about Invoca?** A little confusing about how to connect via view through interactions **What problems is Invoca solving and how is that benefiting you?** Being able to link sales made from calls and calls from campaigns. It makes us productive because we can use this information to retarget and also measure channel effectiveness **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you'd like to get entered into Invoca's Home Office Makeover give-a-way, please email me at nandres@invoca.com with a screenshot of your approved G2 review email (We are unable to enter Anonymous reviewers into the contest without this extra step). ### 18. Great until recently. We have had issues with tagging. **Rating:** 3.0/5.0 stars **Reviewed by:** Matt M. | National Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Invoca?** Being to ready call transcripts and process outcome quickly. **What do you dislike about Invoca?** If I had to pick something it would be moving the Nav bar to the side on platform. **What problems is Invoca solving and how is that benefiting you?** Trying to gauge call outcomes. Benefits are actually seeing what caller has to say in call. **Official Response from Nina Andres:** > Hi Matt, Thanks for leaving Invoca a review. We take reviews and customer feedback very seriously. We're glad to hear you've had a great experience with Invoca in the past, I've contacted your CSM to see how we can help with your recent tagging issue. ### 19. Invoca has been great. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Invoca?** The ability to search calls and know which reps are doing well. **What do you dislike about Invoca?** I dislike nothing, everything works perfectly **Recommendations to others considering Invoca:** Get to know the system and ask lots of questions **What problems is Invoca solving and how is that benefiting you?** I am solving the problem of reps not following the script they were given. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you'd like to get entered into Invoca's Home Office Makeover give-a-way, please email me at nandres@invoca.com with a screenshot of your approved G2 review email (We are unable to enter Anonymous reviewers into the contest without this extra step). ### 20. Great platform, even better team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2021 **What do you like best about Invoca?** The Invoca UI is pretty intuitive and easy to navigate. The platform has unlocked the full view of our customers by providing the call data and attribution. Their on-boarding team to get us set up was top-notch, and their support has been able to resolve the few issues we've run into easily. **What do you dislike about Invoca?** As intuitive as the UI is, it is not without its quirks. **Recommendations to others considering Invoca:** If possible, I'd highly recommend taking advantage of a test pilot of the platform. **What problems is Invoca solving and how is that benefiting you?** We are using Invoca to solve the problem of attributing calls and call results to our paid media campaigns. This data has given us additional insights and has allowed us to optimize our marketing efforts further. **Official Response from Nina Andres:** > Thanks for leaving us a review! Since this review has been left anonymously, please send me a screenshot of the email G2 sent you confirming your review and I will send you your Amazon gift card and will enter you in the drawing for a $1000 American Airlines gift card! (Two winners selected the week of Invoca Summit). Please send to nandres@invoca.com. ### 21. Great tool for tracking phone call revenue **Rating:** 5.0/5.0 stars **Reviewed by:** John B. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Invoca?** Set it and forget it setup process. Everything is automated so it does not take a lot of time out of my week. Customer service/support is outstanding. **What do you dislike about Invoca?** I'm not super familiar with phone call tracking so the interface and setup were challenging to understand initially. However, the support team is always available to jump on a call and help. Great team, no complaints. **What problems is Invoca solving and how is that benefiting you?** Call tracking, revenue tracking from phone calls. Benefited from more accurate call revenue management. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience! ### 22. Fintech Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** Ability to attribute calls to media budget. it is good to see how and where the calls are coming from and if and where the calls originate.Also the connection to marketing related platforms for optimizations are great **What do you dislike about Invoca?** Lack of use with static phone numbers. we have some vanity numbers that would be good to track. I know there are limitations ask to what phone numbers or what type of phone numbers you can tract in order to give you certain marketing insights. Some if the white page personal pi data isn't always available for use. The reason why this can be problematic is if we are utilzing white page data as a signal and the signal doesn't fire enough **Recommendations to others considering Invoca:** Ensure the compatibility and possible saleforces usages. Most roadblocks come into play if and when we want to intergrate with salesforce. the overall integration is fine, but we have to ensure the systems can interact in a useful way. For example, we have a vendor that changes the dispositions of our salesforce calls... That vendor changes how Invoca data is used so we have to be mindful to ensure the data is valid. Also consider that you have great sample sizes of audiences. When pushing to other marketing platforms, you want to ensure that if you create any signals, that the signals are big enough so you can execute them from a marketing standpoint. **What problems is Invoca solving and how is that benefiting you?** attributing conversions to marketing budgets. We all know that calls drive conversions but prior to invoca, it was really hard to tell where the calls were coming from. Now we can look at individual calls and advise what marketing tactic drove the call, what landing page the called from, and what was the outcome of that call. We are also trying to tie bac kattributed calls to booked conversions. The biggest issue here is the time needed per Business Line for the user to convert. Since it happens at different times for the products, the tracking does vary. ### 23. Very satisfying experience, much obliged for the opportunity to work with a new system of memes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Invoca?** The way you grade the calls effortlessly **What do you dislike about Invoca?** The system doesn't catch certain words which can be a hassle **What problems is Invoca solving and how is that benefiting you?** How quick it is to review scores than to manually do it yourself , it saves so much time. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 24. Great Call Tracking, Amazing Service, Accurate Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2020 **What do you like best about Invoca?** My account team is amazing. They have been incredibly responsive and are willing to work with me to adapt Invoca to my needs. **What do you dislike about Invoca?** There is a bit of a learning curve. Using software that can do so much means that it takes time to figure out if it is being done correctly. **Recommendations to others considering Invoca:** Work with their customer support to make sure you are getting all that Invoca has to offer. **What problems is Invoca solving and how is that benefiting you?** The biggest problem we were trying to solve was tying offline conversions to online auctions. Invoca has been instrumental in solving this problem. We have also worked with Invoca to integrate marketing data into our screen pop. This allows us to have Invoca manage all of our marketing data with respect to a phone number and pass that along when someone calls. We then get full-funnel attribution. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 25. Dialog Tech tools **Rating:** 5.0/5.0 stars **Reviewed by:** Ernest W. | Crizal Install Technician, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Invoca?** I use Dialog tech to identify a call that I missed while working from home. Other than that I am not involved in our company's account. **What do you dislike about Invoca?** I have no dislikes with using Dialog tech. I am always able to find the information that I was looking for. **Recommendations to others considering Invoca:** To use it to get the info that you need **What problems is Invoca solving and how is that benefiting you?** Tracking our incoming calls as far as length of call and frequency of calls. **Official Response from Kayla Hammersmith:** > Hi Ernest, thanks so much for your positive feedback! We're glad that we're providing you a solution that makes working from home easier. ### 26. Very easy to use platform interface and excellent client service from the company. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Invoca?** The layout and navigation of the product are very intuitive and make it much easier for a new user like myself to learn and use. **What do you dislike about Invoca?** I noticed that some of the instructional documentation was convoluted and difficult to follow when setting something up in the platform. **Recommendations to others considering Invoca:** Invoca has a very user-friendly interface that allows organizations and users to track their performance with ease. **What problems is Invoca solving and how is that benefiting you?** We are trying to effectively track phone revenue from various phone calls from our consumer and trade customer groups. The reporting in Invoca is straightforward and provides several options to view the data and overall call performance. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience! ### 27. Would Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2021 **What do you like best about Invoca?** The team is very supportive. Lariane is great. She's always available to train, review and offer her expertise. The system itself is easy to use and has an excellent interface. **What do you dislike about Invoca?** I don't have anything that I dislike. I'm a relatively new user, and I haven't encountered anything I'd like to see changed. **What problems is Invoca solving and how is that benefiting you?** We're using Invoca to help us manage our local numbers, the many to one relationship. Invoca allows us to do this seamlessly. We're able to set it up and forget it. **Official Response from Nina Andres:** > Thanks for leaving us a review! Since this review has been left anonymously, please send me a screenshot of the email G2 sent you confirming your review and I will send you your Amazon gift card and will enter you in the drawing for a $1000 American Airlines gift card! (Two winners selected the week of Invoca Summit). Please send to nandres@invoca.com. ### 28. A lot of functionality for a good price. **Rating:** 5.0/5.0 stars **Reviewed by:** Travis O. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Invoca?** I like being able to route calls to different numbers and the ability to create complex rules. The auto attendant feature makes call routing simple and effective. It gives you the ability to have an infinite number of voice prompts directing the caller through an endless maze of discovery. Also the ability to have custom hold music. I have a really great track that I use for my old music and all of my customers really dig it. I have never had one customer complain about it actually. most of them comment on how wonderful it is to hear something different than the old and tired elevator music that most places have. **What do you dislike about Invoca?** I wish they had a cheaper plan with less features. I feel like I don't use most of them. The price is high for what I use but would be a bargain for someone needing these extra features. **Recommendations to others considering Invoca:** It's a good service and I highly recommend it for anyone needing an auto attendant and voicemail service. They offer a whole lot more if you need that too so you won't be lacking if your needs grow. **What problems is Invoca solving and how is that benefiting you?** Call routing is the main feature I use. Also the voicemail, that's one of the benefits. The system has different voicemail boxes based on call routing. These are forwarded as mp3 files to different email addresses. This allows me to keep historical record. another great feature of the system is that it allows you to have multiple phone numbers going to the same auto attendant. This doesn't sound like it would be helpful at first but after you use it you find that it is extremely helpful in many ways. **Official Response from Kayla Hammersmith:** > Hi Travis, thanks so much for your feedback! We appreciate your input and your partnership. ### 29. Great tool for tracking phone call appointments and revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Morgan D. | Senior Retail Marketing Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Invoca?** The ability to accurately track where phone calls are coming from and what is happening on each phone call. This saves so much time vs listening and manually statusing each phone call that comes in. **What do you dislike about Invoca?** Seems like some areas have a limited number of local numbers. But the team has been very helpful with finding solutions or getting the numbers that we need. **What problems is Invoca solving and how is that benefiting you?** Call tracking, Prospect and Appointment tracking, ability to get an accurate CPA on marketing, training front office staff. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 30. Decent platform for call tracking; could use enhancements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Invoca?** The auto-scroll transcription is very helpful to pick out specific phone calls. **What do you dislike about Invoca?** I wish there were more customization options for columns displayed and that you could click on the phone call without going to an entirely new page (it would have a drop-down of condensed information the entire page has) **Recommendations to others considering Invoca:** For us, they only track certain phone calls, so we actually found a service that tracks all inbound and outbound phone calls. **What problems is Invoca solving and how is that benefiting you?** Tracking phone calls **Official Response from Nina Andres:** > Thanks for leaving us a review! Since this review has been left anonymously, please send me a screenshot of the email G2 sent you confirming your review and I will send you your Amazon gift card and will enter you in the drawing for a $1000 American Airlines gift card! (Two winners selected the week of Invoca Summit). Please send to nandres@invoca.com. ### 31. Great product but a bit on the costly side **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Invoca?** The ability to attribute calls and transcribe the dialogue **What do you dislike about Invoca?** Platform not very intuitive. Also more expensive than others in market. **What problems is Invoca solving and how is that benefiting you?** Marketing campaign attribution, call center operations, accountability **Official Response from Nina Andres:** > Thanks for leaving us a review! We value your feedback, so please let us know if there’s anything we can do to enhance your experience. ### 32. Great New Feature! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2021 **What do you like best about Invoca?** Invoca always has quality presentations filled with a ton of helpful information. The presentation style flowed well and provided entertainment along with an extensive rundown of the features the new product had to offer. **What do you dislike about Invoca?** There was no live Q&A function to the presentation. Even though the presentations were not live, it would have been nice to have a chat function with someone in the chat answering questions. **What problems is Invoca solving and how is that benefiting you?** We use Invoca in a multitude of ways. We use it to track all of our calls, utilize the signal function to flag certain aspects of calls, and use the Invoca for Sales feature better to integrate the marketing team with the appointment services team. ### 33. User-friendly, continuously improving **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** Ease of use. It is easy to pull reports, see call data, and get an idea of marketing performance. **What do you dislike about Invoca?** Difficulty for our customers to understand how to use the platform. For them, it is too confusing. Also, there are too many tags used when identifying calls. Many are similar. **What problems is Invoca solving and how is that benefiting you?** What mediums provide ROI and which do not. Roadblocks to getting a customer to book an appointment. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. Since this review has been left anonymously, please send me a screenshot of the email G2 sent you confirming your review and I will send you your Amazon gift card and will enter you in the drawing for a $1000 American Airlines gift card! (Two winners selected the week of Invoca Summit). Please send to nandres@invoca.com. ### 34. Invoca has been incredibly easy to understand/navigate. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Invoca?** As a reports specialist, I love the ability to filter and download reports and schedule them. **What do you dislike about Invoca?** I haven't run into any aspect of Invoca I don't like. I know I can rely on our support team if I run into issues. **Recommendations to others considering Invoca:** Ask plenty of questions during the implementation/onboarding phase. The onboarding specialists are incredibly knowledgeable. **What problems is Invoca solving and how is that benefiting you?** We are reconciling our call data from Invoca to AT&T to ensure the completeness of our call data. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience! ### 35. Lots of informative information **Rating:** 5.0/5.0 stars **Reviewed by:** k e. | Notary Public, Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2020 ### 36. Invoca provides world-class customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Invoca?** Their ability to answer questions and help with any customer-related issues on time is Invoca's strength. They provide world-class customer service and get back to their clients promptly. **What do you dislike about Invoca?** There is nothing that comes to mind when thinking negatively about Invoca. **What problems is Invoca solving and how is that benefiting you?** Setting up Bundles was initially a challenge. But with the help of Invoca representatives, such as Heather, Katie, and Haley, I overcame those challenges. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience! ### 37. Analytics Technology Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Invoca?** Invoca and Adobe Analytics integration functionality. **What do you dislike about Invoca?** There have been timing challenges with our codebase as we have various TFNs displaying on the page at various times. We have a temp fix via Invoca custom code, but in the future will implement in the code base with standardized components. This should resolve most timing issues. **What problems is Invoca solving and how is that benefiting you?** I support the integration and from development side. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience! ### 38. Great Customer Service and Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Invoca?** Ai & Reporting. Customers are happy with the results and that they can listen to calls. **What do you dislike about Invoca?** AI is still new and it can result in false reporting. **What problems is Invoca solving and how is that benefiting you?** Getting customer's data on their tactics. The AI gives me time back in my day so that I don't have to listen to calls. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. Since this review has been left anonymously, please send me a screenshot of the email G2 sent you confirming your review and I will send you your Amazon gift card and will enter you in the drawing for a $1000 American Airlines gift card! (Two winners selected the week of Invoca Summit). Please send to nandres@invoca.com. ### 39. An innovative tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Invoca?** I liked that the tool was able to identify trigger words that will help provide us valuable sales data on team member positioning and also provided us with customer objections (I.e. if a customers mentions a competitor name) **What do you dislike about Invoca?** I have not found any dislikes with the tool. **Recommendations to others considering Invoca:** I cannot wait for the invoca tool to be implemented in my pet of the organzination. My colleges speak highly of the tool and it's ease of use. I would absolutely recommend this tool to friends and others who are interested. **What problems is Invoca solving and how is that benefiting you?** We currently have a team of 8 quality analysts to review 1-4 calls per week per team member, unfortunately they cannot listen to every cal like invoca can and provide us with with transcripts for quick reviews. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 40. Invoca **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Invoca?** The ability to see offline conversions and see why customers call. **What do you dislike about Invoca?** The manual process of matching data from online, call center, and Invoca. **Recommendations to others considering Invoca:** If you are looking for a tool that tells you why people call instead of ordering online, this is the tool. **What problems is Invoca solving and how is that benefiting you?** we are in the process of identifying why customers call **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience! ### 41. Informative, user friendly and goes above and beyond its basic funtion **Rating:** 4.5/5.0 stars **Reviewed by:** Nader E. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Invoca?** The fact that I can make use of call analytics data in my day-to-day marketing projects. It's also a great tool that goes beyond just call analytics and can as well be used for optimizing campaigns and user experiences **What do you dislike about Invoca?** Extracting reports into excel is a capability that requires more work. Often the reports extracted are formatted in an illegible format. A lot of manual work goes into refining them before sharing them with stakeholders. Automated dashboards, sent on a recurring basis, may help solve this pain point. **What problems is Invoca solving and how is that benefiting you?** Call analytics, campaign optimization: bid optimization, call retargeting, call suppression as well as enhancing the caller experience through the IVR capability **Official Response from Nina Andres:** > Hi Nader, Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. We completely understand your frustration around pulling data into Excel. Invoca recently released dashboard tile capabilities to easily visualize & show call data for this purpose, so you may not have to pull them to Excel. We’d love to show you how you can leverage this dashboard as well as improving the report you pull into Excel. Your CSM will be in touch soon. Thanks again, Nina ### 42. Information to help improve on closing phone calls with guests. **Rating:** 5.0/5.0 stars **Reviewed by:** Craig D. | Market Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Invoca?** The recorded phone calls provide you with a quick way to listen to how your team interacts with a potential client or guest. **What do you dislike about Invoca?** Navigating through some of the reports / training on what is accessible through the reports. **Recommendations to others considering Invoca:** User friendly & a great way to improve business through quality recordings to listen to. A great tool for training your staff. **What problems is Invoca solving and how is that benefiting you?** How does a team greet our phone guest, how do they interact, and does our team offer a closing? This system gives us the ability to listen, discuss with our team their weaknesses, and even forward them some recordings daily. In which I require them to evaluate how they handled the call. **Official Response from Kayla Hammersmith:** > Thanks so much for sharing your feedback, Craig! ### 43. Works great and great service! **Rating:** 5.0/5.0 stars **Reviewed by:** Bill A. | VP, Customer Succes, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Invoca?** We've used Dialogtech for several years. Whenever we've had questions or help, their support staff has been fantastic. Also, we have changed phone service providers 3 times while we have used Dialog Tech. The phone service provider changes were transparent to our clients because Dialog Tech is in front of the actual phone system. **What do you dislike about Invoca?** With any Internet service - there is always a risk of the Internet going down - that isn't a Dialog Tech specific issue though.... **What problems is Invoca solving and how is that benefiting you?** We needed phone routing to different groups within our company. Our phone service provider didn't provide the service in a way that worked for our needs (which were not that complicated). **Official Response from Kayla Hammersmith:** > Thanks for your positive feedback, Bill! We appreciate your partnership. ### 44. Invoca is very helpful in getting the pulse of your business. **Rating:** 4.0/5.0 stars **Reviewed by:** Matt H. | o, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Invoca?** That each call is ledgered by date, time, and in order. **What do you dislike about Invoca?** I have not been able to search for a call by phone number. **What problems is Invoca solving and how is that benefiting you?** I can go back conveninetly when its quiet and I have time to see how my team is doing. ### 45. Recommend Invoca's amazing technology to reduce media costs and gain customer insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2021 **What do you like best about Invoca?** 'The technology, ability to reduce CPC CPA and customer behaviors. The Invoca team, especially "Phil the Magnificent". Invoca has very smart people with good intentions. Phil Swickard Angelique Davis Megan Gast Kihana Langdon Cassie Kamphaus Jeremy Fulbright Sara Ebbers Austin Gendron Dan Dubinsky **What do you dislike about Invoca?** Slow start, lack of understanding our business architecture and project not right-sized. This should have been scoped earlier on. Was resolved eventually. **What problems is Invoca solving and how is that benefiting you?** Lack of customer behavior when it comes to attribution for all channels and customer journey pathing. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience! ### 46. Invoca Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** I like the ability to see our call data with more clarity and optimize our campaigns using the audience lists we're able to generate. **What do you dislike about Invoca?** It lacks GDS integration for reporting, but I know there is a solution in the pipeline. **Recommendations to others considering Invoca:** Ask questions! The Invoca team are awesome and always willing to help. **What problems is Invoca solving and how is that benefiting you?** Gives us more clarity into our call quality and allows us to target users who have previously shown interest in our product (remarketing). ### 47. Review of Invoca **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2021 **What do you like best about Invoca?** Onboarding was easy. The account managers were very helpful. **What do you dislike about Invoca?** Nothing that I dislike comes to mind. We were recently onboarded. **What problems is Invoca solving and how is that benefiting you?** Invoca helps track offline conversions for our marketing team. **Official Response from Nina Andres:** > Thanks for leaving us a review! Since this review has been left anonymously, please send me a screenshot of the email G2 sent you confirming your review and I will send you your Amazon gift card and will enter you in the drawing for a $1000 American Airlines gift card! (Two winners selected the week of Invoca Summit). Please send to nandres@invoca.com. ### 48. One of the best data processing platforms out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Eduardo E. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Invoca?** Invoca is a very user friendly platform and a great tool when it comes to integrating and processing data . Everything from call recordings to big data, this application has it all! On top of that they have one of the mos satisfying customer service experiences you will find out the market, their support portal is by far one of the most personalized and well thought CS platforms you will find out there. **What do you dislike about Invoca?** There's not much to dislike about the platform, but one thing I would probably change is the way you move data like TFNs from one place to another, I think the platform sometimes can feel a bit limited when it comes to customized options. Other then that I believe Invoca is a solid platform and a very helpful tool when it comes to data integration. **Recommendations to others considering Invoca:** If you're looking for a platform that will help you create an echo system in order to help your company grow and behave like a tool to achieve that purpose I recommend Invoca 100%. Also, if you're looking for a data processing or integration tool I believe Invoca should be your go to, it certainly has helped our company achieve our goals throughout the years. **What problems is Invoca solving and how is that benefiting you?** Managing campaign, publisher and advertisers data and housing it under one roof I think is one of the platform's biggest advantage, whenever our clients need quick answers and data availability Invoca has been a great ally in providing it as quick as possible. ### 49. Innovative Call Tracking Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Rohit G. | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Invoca?** - The ability to connect offline phone activity with a users digital profile - Ease and flexibility of configuring call campaigns, setting up routing treatments, advanced routing flows using pivot tables, capture of marketing meta data, setting up/deploying the tag, out of the box integrations with most Mar/Ad Tech platforms - Real time view and reporting of the phone channel - Real time integrations that make this data available in the Mar/Ad Tech stack for analysis and optimization efforts - Well crafted on boarding experience and an amazing team to set a customer up for success **What do you dislike about Invoca?** - The reporting UI, especially filters, can use some flexibility. This will allow a lot more flexible real time analysis in the UI - Cookie size can be extremely large based on the data being captured and can cause issues with the site/products over time (However, Invoca is working on a server side attribution project that will solve this issue. They hope to release this by November 2020) **What problems is Invoca solving and how is that benefiting you?** - The ability to connect offline phone activity with a users digital profile - The ability to get granular insights into callers from digital channels and being able to communicate those insights to our Mar/Ad Tech stack, enabling us to Optimize marketing spend/allocation ### 50. Finally Closing the Loop **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon K. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** Being able to use AI/Voice Recognition to link actual appointments to a conversion across channels has unlocked a new level of data that's helped us maximize our marketing budgets and better fulfill our commitment to sales. **What do you dislike about Invoca?** From a developers standpoint, the API documentation could utilize better examples. Several basic examples are missing and the examples provided often lead you down the wrong path. Once you've filled in the blanks for yourself, everything is fairly straight forward but having a better getting started guide would save many developers a ton of time. **Recommendations to others considering Invoca:** A benefit of Invoca is HIPPA compliance - if you're in an industry that needs the data but also needs to protect privacy, Invoca is the best choice. **What problems is Invoca solving and how is that benefiting you?** The main benefit of using Invoca for us is the ability to link conversions to paid traffic sources. This not only helps us optimize our budgets using automated bidding strategies but it also closes the loop in reporting and adds clarity to leads from traffic sources - something that's often unobtainable for everyone outside of ecommerce. ## Invoca Discussions - [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) - 1 comment, 1 upvote - [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) - 2 comments, 1 upvote - [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) - 2 comments, 1 upvote - [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) - 1 comment, 1 upvote - [Does the solution integrate with my martech stack?](https://www.g2.com/discussions/integrations-b791a41e-b5f7-45fa-a073-fa527be464b3) - 1 comment, 1 upvote - [View Invoca pricing details and edition comparison](https://www.g2.com/products/invoca/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-24+18%3A09%3A51+-0500&secure%5Bsession_id%5D=d1fa7792-bf52-48b8-8419-621f56d88aab&secure%5Btoken%5D=1d1e1cd5c5098baa00147b22b6f2d15b1a3bef3c1097b92f2f42e19b8a154fc9&format=llm_user) ## Invoca Integrations - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - [Adobe Experience Cloud](https://www.g2.com/products/adobe-experience-cloud/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [BMG Creative](https://www.g2.com/products/bmg-creative/reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) - [Freshpaint](https://www.g2.com/products/freshpaint/reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Impact](https://www.g2.com/products/impact-reporting-ltd-impact/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Natural Intelligence](https://www.g2.com/products/natural-intelligence/reviews) - [NICE CXone](https://www.g2.com/products/nice-cxone/reviews) - [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) - [Quantum Digital Technology Limited](https://www.g2.com/products/quantum-digital-technology-limited/reviews) - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Skai](https://www.g2.com/products/skai/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) - [VWO Conversion Optimization Platform](https://www.g2.com/products/vwo-conversion-optimization-platform/reviews) ## Invoca Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Quality Assurance** - Evaluation - Calibration - Reports **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Generative AI** - AI Text Summarization **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Engagement** - Feedback - Dashboards - Training **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Performance** - Integrations - Compliance **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Generative AI** - AI Text Summarization **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Invoca Alternatives - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (727 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,734 reviews) - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - 4.9/5.0 (312 reviews)