---
title: Invoca Reviews
meta_title: 'Invoca Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 967 reviews by the users' company size, role or industry
  to find out how Invoca works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 967
  scale: '5'
date_modified: '2026-07-26'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Invoca Reviews
**Vendor:** Invoca  
**Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 967
## About Invoca
Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.



## Invoca Pros & Cons
**What users like:**

- Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. (28 reviews)
- Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. (25 reviews)
- Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. (23 reviews)
- Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. (20 reviews)
- Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. (19 reviews)
- Users appreciate the **customizable reporting features** of Invoca, enhancing visibility and decision-making for marketing campaigns. (19 reviews)
- Call Tracking (18 reviews)
- Insights (15 reviews)
- Integrations (14 reviews)
- Positive Experience (14 reviews)

**What users dislike:**

- Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. (9 reviews)
- Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. (9 reviews)
- Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. (8 reviews)
- Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. (8 reviews)
- Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. (8 reviews)
- Users find a **steep learning curve** with Invoca, particularly due to system integration and confusing terminology. (7 reviews)
- Time-Consuming (7 reviews)
- Initial Difficulties (6 reviews)
- Integration Issues (6 reviews)
- Limited Customization (6 reviews)

## Invoca Reviews
  ### 1. Invoca helps me track my marketing campaigns from start to finish

**Rating:** 5.0/5.0 stars

**Reviewed by:** Caroline R. | Over The Counter (OTC) Business Leader, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 10, 2023

**What do you like best about Invoca?**

Invoca's team is responsive and their tool's user interface is fairly easy to navigate.

**What do you dislike about Invoca?**

There are so many options to consider or ways to use Invoca when completing the setup that projects can get rather complicated. The good thing is that if your requirements are complex, they can handle it!

**What problems is Invoca solving and how is that benefiting you?**

Invoca helps me track my online and offline campaigns and allows me to understand which are working and which are not. Getting access to that data helps me communicate those insights to our leadership team to help make better decisions.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 2. Invoca is the best call tracking platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Branden S. | SEM Consultant, Marketing and Advertising, Enterprise (> 1000 emp.)

**Reviewed Date:** August 24, 2023

**What do you like best about Invoca?**

Invoca is flexible and will implement custom solutions to achieve your business use cases.

**What do you dislike about Invoca?**

Invoca is not cheap, but quality is rarely cheap.

**What problems is Invoca solving and how is that benefiting you?**

Invoca passes call revenue into multiple platforms, so many departments and business leaders across the company can view performance metrics.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 3. Contact Center Quality Assurance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kelly L. | Sales Manager — Canada Digital Sales, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 14, 2023

**What do you like best about Invoca?**

The best thing I like about Invoca is that it allows for easier tracking on my teams' activities and performance.

**What do you dislike about Invoca?**

It will be very helpful it there is a assistance to help with how to navigate through Invoca and how to pull certain reports

**What problems is Invoca solving and how is that benefiting you?**

Invoca is able to record all the inbound calls which enable me to use them to conduct call reviews with my team.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 4. Invoca greatly optimizes our advertiser campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Liz M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2023

**What do you like best about Invoca?**

The most helpful aspect to our team is the ability to track costs and conversions through the easy-to-use dashboard reporting. The platform is also very easy to manage.

**What do you dislike about Invoca?**

We would like to see more integrations with other services but as of the last training session that was held, we understand that additional opportunities are coming.

**What problems is Invoca solving and how is that benefiting you?**

Invoca allows us to track our partner's direct inward dialing details through data-rich detail reporting down to the origin of the call, qualifying time, and recording detail that helps with additional revenue opportunities.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 5. Invoca tracking allows call centers to track online and offline efforts

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kenneth L. | Director of Marketing Operations, Legal Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2023

**What do you like best about Invoca?**

Invoca, at its base, works to pair online metrics to offline events in a call center. It has a good backup system for limited tracking in the case of ad-blockers. It allows our company to evaluate the effectiveness of marketing for driving conversions

**What do you dislike about Invoca?**

The User Interface is confusing and takes a while to master. Once one is familiar, the system is workable. But it takes some ramp-up to learn the system

**What problems is Invoca solving and how is that benefiting you?**

It allows us to track the online marketing  efforts to the most successful phone calls.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 6. Great capabilities, excellent suppot.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pablo M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 07, 2023

**What do you like best about Invoca?**

Invoca is a solid call tracking tool. It has been extremely helpful for us to be able to get proper online-to-offline attribution. Their customer support is just amazing.

**What do you dislike about Invoca?**

There are many limitations in terms of variables and elements to append to tracking. Although it helps keeping the platform clean it also sometimes delays escalation.

**What problems is Invoca solving and how is that benefiting you?**

Invoca helps us better identify what campaigns are driving calls and offline sales, especially when the calls come from online channels.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 7. Utilized Inovoca to gain insights into call handling

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nicole H. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 24, 2023

**What do you like best about Invoca?**

Invova AI capabilities make it possible to review a large volume of calls and easily provide feedback on call handling. Invocas dashboard is easy to use and the support provided by their teams was invaluable.

**What do you dislike about Invoca?**

The only downside is the initial set-up with Invoca was time intensive, but once established the insights provided have been invaluable.

**What problems is Invoca solving and how is that benefiting you?**

Invoca is helping our agents improve their call handling and customer service leading to an increase in consultations/appointments set with prospects.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 8. Wonderful Experience with  Invoca!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mary D. | Digital Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about Invoca?**

The most helpful thing about having Invoca as our inbound call tracking analytics platform is our customer success team that we have access to almost all day. Sam and her team are always there to assist us when we have any questions and they're always open to feedback.

**What do you dislike about Invoca?**

I've only been using Invoca for 2 months now so I haven't seen many downsides yet. The only thing I'd say that sticks out to me is the limited capabilities that the dashboard features consist of.

**What problems is Invoca solving and how is that benefiting you?**

Invoca tracks, monitors, and analyzes all of our inbound calls in one place. It keeps things organized for our team and overall improves sales/customer experience for the company.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 9. Just What We Needed

**Rating:** 5.0/5.0 stars

**Reviewed by:** Crystal B. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 11, 2023

**What do you like best about Invoca?**

The ability to search for a word when I am listening to a recording.

**What do you dislike about Invoca?**

I have used other call tracking software and I have not found anything that I am really unhappy about.

**What problems is Invoca solving and how is that benefiting you?**

We are more productive because we use call-tracking software to ensure we can audit calls more quickly.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 10. Invoca Team is excellent

**Rating:** 4.5/5.0 stars

**Reviewed by:** jami v. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 22, 2023

**What do you like best about Invoca?**

The team that we have on our account is the reason why I rated Invoca highly. They're knowledgeable, responsive, and customer-centric driven. You can pay less - but you won't get the same features or the same support.

**What do you dislike about Invoca?**

The transition from a competitive call-tracking vendor to another was rough. It's much easier if you're starting fresh. So make sure you're clear that you want a team that is not brand new to the industry or brand new to the transition process. I have the dream team now - but that wasn't how it started.

**What problems is Invoca solving and how is that benefiting you?**

The ability to see how the marketing spend is truly impacting lead gen.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 11. Intuitive platform with insightful call tracking analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** John B. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 07, 2022

**What do you like best about Invoca?**

The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack. I've now implemented Invoca at two different companies, and in addition to the great technology, it's backed by superior support.

**What do you dislike about Invoca?**

This is not necessarily a downside, but you need to put in some leg work internally to get the most out of the platform. The Invoca team is there to assist and can provide resources to help.  Being involved and committed to the onboaridng and getting the relevant integrations set up, plus staying committed to ongoing review of the data (which comes easy with their intuitive dashboard and auto-generated reports you can set up),  will allow you to get more out of the platform. The more effort you put into the implementation, the more insights you'll get out of it.

**What problems is Invoca solving and how is that benefiting you?**

Invoca provides an easy, intuitive self-serve ability to assign new static phone numbers to various offline marketing sources and a dashboard for reviewing realtime results. The capabilities on the digital side with dynamic phone number replacment and online metrics/insights are also better than other platforms I've explored.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 12. Valuable platform offering actionable insights in near real time!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tyler W. | Sr. Marketing Planning Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** August 30, 2022

**What do you like best about Invoca?**

Near real-time data, customer journey insights, AI signals, unique experiences for specific customer segments.

**What do you dislike about Invoca?**

Lack of customization within the stock dashboard solution

**What problems is Invoca solving and how is that benefiting you?**

Providing my team with actionable insights, quickly. Instead of waiting for weekly reports to refresh, we can watch data as it is coming in

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 13. Invoca Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike U. | Marketing Technology Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** September 03, 2022

**What do you like best about Invoca?**

Invoca is great because it allows for a true omni-channel tracking experience. Connecting call data to onsite data. It allows us to not just track and connect the customer data across channels, but also improve the customer experience by sending oneline data to sales agents that can allow them to provide a personalized phone call experience based on online behaviors.

**What do you dislike about Invoca?**

There is not much to dislike about Invoca. When I've considered a tool like this in previous organizations, the risk of a confusing customer experience was a concern since the customer would potentially see many different phone numbers to call when they visit the website on different days. For organizations with true retail centers, this might be a concern, but within an organization where location doesn't matter as much, the risk is low.

**What problems is Invoca solving and how is that benefiting you?**

Invoca is solving omni-channel tracking for us. We've benefitted by being able to attribute marketing spend (paid search, social) to phone calls, which further empowers marketing to make a larger impact on the bottom line.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 14. Invoca Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danielle W. | Quality Assurance Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 30, 2022

**What do you like best about Invoca?**

Invoca helps me as a Quality Assurance Specialist to help improve my rep's performances. I am able to adjust signals to be able to view different things that are commonly being heard on calls and I am also able to use the scoring for incentives. This also helps that the reps are more trusting of the scores that Invoca produces. It is also very user-friendly.

**What do you dislike about Invoca?**

Right now, there isn't much to dislike. The features we are wanting to add into are already in the works of being added. We are going to be able to grade Spanish calls as well as our Outbound dials.

**What problems is Invoca solving and how is that benefiting you?**

Invoca helps us with sales and missed opportunities as well as keeping consistency on how we are handling our call performance. Soon we will have Spanish and outbounds added to our scorecards and this helps keep all call data in an easier accessible way.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 15. Best Way to Train!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ray M. | F, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Invoca?**

With the recording, we can go back and listen to the calls. We sit down and talk about what we did right and what needs improvement.  As our business grows, it also allows us to think about how we can be more inviting to attract each caller in our doors. It also allows each of our team members to listen to how they sound on the phone. It gives them perspective if they sounded rushed, were they polite, courteous, and helps them make corrections based on our programs and expectations.

**What do you dislike about Invoca?**

No dislikes. The product has good metrics and is easy to use. The one improvement I would suggest is the ability to make notes on individual calls for training.

**What problems is Invoca solving and how is that benefiting you?**

The benefit of Invoca is that we are constantly training.  This allows us to do right by our guests and, in turn, create a steady path for growth. Call tracking keeps all members that answer the phone in the same mindset.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. 

  ### 16. Great Overall Value

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matteo T. | Product Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** October 22, 2019

**What do you like best about Invoca?**

Intuitive UI, agile product development, engaged CSM, outstanding uptime.

**What do you dislike about Invoca?**

so far in our 4-year partnership, we have had no significant concerns

**What problems is Invoca solving and how is that benefiting you?**

Marketing attribution, analytics, call outcome insight, call scoring, reporting

**Official Response from Nina Andres:**

>  Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product.

  ### 17. Unique call tracking software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nilesh K. | Software Engineer, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 25, 2022

**What do you like best about Invoca?**

Invoca is a one-of-a-kind tool that has a very user-friendly interface, excels at call tracking, and provides comprehensive information on each call. It has excellent analytical capabilities, the data is not difficult to read, and it performs exceptionally well in managing our marketing and customer service operations.

**What do you dislike about Invoca?**

Nada has been practiced since its introduction, and our customers and we have taken full advantage of its capabilities and call statistics.

**What problems is Invoca solving and how is that benefiting you?**

It is a handy tool, and we have been able to track calls and better meet the needs of both the company and our customers through its use. Because of its ease of use, getting used to the platform and learning how to get the most out of it didn't take long. It is even better than I imagined, as it has many capabilities and produces quality reports.

  ### 18. A good tracking tool in an AI way

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jessica J. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2023

**What do you like best about Invoca?**

I like the integration in Invoca with other platforms (Google Ads, etc.). The AI signal fields are also really cool

**What do you dislike about Invoca?**

It would be great if Invoca could factor in the time-zone function to reflect the calling time at the local time zone instead of just the user time zone.

**What problems is Invoca solving and how is that benefiting you?**

visibility of call trackings on multi-attribution

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 19. Great products and a great team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Declan M. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 22, 2023

**What do you like best about Invoca?**

Deep insights from the data collected and a knowledgeable account management team that supports the business in getting the best out of the Invoca products.

**What do you dislike about Invoca?**

The Invoca.com dashboard capability seems limiting and doesn't offer the flexibility to pull deep-dive insights.

**What problems is Invoca solving and how is that benefiting you?**

Providing insight to track traffic and support the business in optimizing traffic channels.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 20. Good partner for healthcare

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** December 16, 2022

**What do you like best about Invoca?**

Invoca has been a great partner to us with respect to call tracking, campaign, optimization, and customer experience. We've been able to glean insights that help us understand our audiences and where they're converting from. And our dedicated customer success manager has been invaluable.

**What do you dislike about Invoca?**

The platform is incredible, but very complex. That's why the dedicated customer success manager has been so integral to our adoption and use of the platform. They are always happy to explain, train, and even implement when that level of help is needed.

**What problems is Invoca solving and how is that benefiting you?**

We needed to better understand where our desperate audiences were converting from. Invoca has simplified that process, and helped us to optimize campaigns to reach those audiences in the most effective manner possible.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 21. Invoca gives you stats that you need to be effective.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Thomas P. | Call center manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 07, 2022

**What do you like best about Invoca?**

Invoca takes the guesswork out of scoring calls. It is user-friendly, allowing you to make changes on the fly as you grow. When you remove the person and insert the "machine," things run smoother. There is no longer a person to blame for low scores or bad calls.

**What do you dislike about Invoca?**

Initially, I was reluctant that the platform would work as needed. I thought this was due to the platform not recognizing "industry" keywords. We found quick workarounds, and I am impressed with the results.

**What problems is Invoca solving and how is that benefiting you?**

Invoca has solved the age-old problem of the blame game. Invoca removes the person and inserts the machine. You can always accuse Becky of only listening to your worst calls, but you can't blame Invoca for anything other than scoring all of your calls.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 22. Great Solution for Call Tracking, Lead Attribution and AI Conversational Intelligence

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.)

**Reviewed Date:** September 09, 2022

**What do you like best about Invoca?**

Dashboards and global views where we can see real time multi-site and multi-channel call insights.  Artificial Intelligence driven signals and conversational intelligence "score cards" to standardize metrics and sales performance.  Integrates with Google Analytics to help create lookalikes for bids or suppress ads for converted traffic.  Product and Customer Success teams have been great to work with - always seeking feedback but then actually implementing recommendations to UI/UX.

**What do you dislike about Invoca?**

Few downsides - would still love to see more user-level login and utilization metrics to track how and how frequently users are engaging with the platform.  Occasional "noise" in the inbound calls with spam/bots, but that can't be helped with provisioned tracking #'s - just the reality of telephony and the world but hate to 1. get charged and 2. sift through the calls.  Thankfully, there are filters and signals for that ;-)

**What problems is Invoca solving and how is that benefiting you?**

Helping us with lead attribution for inbound calls, tracking customer journey on website from first page visited to calling page, providing insights into conversational topics with sales agents and prospects, etc.  working through an outbound call beta currently to apply the same great artificial intelligence for inbound calls to our outbound sales efforts

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com.

  ### 23. Helpful CSM, Useful data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amanda D. | Freelance Graphic Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2022

**What do you like best about Invoca?**

Our CSM Haley Creed has been VERY helpful. We merged into Invoca from Dialogtech at the same time that we had several internal team member changes, so there was quite a learning curve. Haley helped us fully understand the platform. In addition, the data has helped us drive marketing efforts.

**What do you dislike about Invoca?**

It was a little tricky to get the hang of at first. It was a whole new world, and we are still learning everything that this platform is capable of.

**What problems is Invoca solving and how is that benefiting you?**

The main thing we use Invoca for is seeing where all of our phone calls are coming from. This allows us to see what marketing efforts are working best.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 24. Great Platform for Reporting & Insights on Calls

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** September 08, 2022

**What do you like best about Invoca?**

Invoca has been a valuable resource to help us gain more visibility into the true value of customer phone calls.  Instead of reporting raw call volume only, we are able to match outcomes back to the marketing efforts that generated the calls and help optimize our media to increase efficiency.  The Invoca team has provided excellent support and training along the way and are real allies to our business.

**What do you dislike about Invoca?**

There are some small and occasional technical hurdles that we must occasionally clear - re-verifying connections to 3rd party systems, overriding default settings that restrict number creation, and some carrier/forwarding issues - but the Invoca team always manages to resolve issues quickly.

**What problems is Invoca solving and how is that benefiting you?**

Invoca helps our traditional and digital marketing teams accurately represent the value of calls generated, instead of just volume, allowing us to demonstrate and merchandise the value of our approach to our internal stakeholders.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com.

  ### 25. Great Onboarding and Continuous Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 20, 2023

**What do you like best about Invoca?**

Customizing reports is beneficial to our team's coaching needs.

**What do you dislike about Invoca?**

There are still some system rules that are not giving accurate results.

**What problems is Invoca solving and how is that benefiting you?**

Invoca helps to identify consistent behaviors that need immediate attention.

**Official Response from Nina Andres:**

>  Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product.

  ### 26. Invoca to the Rescue

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 11, 2023

**What do you like best about Invoca?**

I love the time that Invoca saves us while reviewing phone calls for our agents.  It's almost a 10-1 review versus how we did things in the past.

**What do you dislike about Invoca?**

There isn't much at this time. We are new to Invoca and learning the system to help our QA team review calls for our agents and provide coaching/feedback.

**What problems is Invoca solving and how is that benefiting you?**

Invoca is solving overall quality of our calls which will help increase revenue for our company.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 27. Great Inbound Grading process for the most part on our end !

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Executive Office | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 30, 2022

**What do you like best about Invoca?**

How much information it shows off the call as well as how it transcribes all the calls and how you can fast forward and click in one area of what they were saying

**What do you dislike about Invoca?**

Sometimes its hard to find a call with not being able to search by phone number but other than that great system.. it could use a search area to make it quicker to find a call

**What problems is Invoca solving and how is that benefiting you?**

Our inbound grading system and it helps by having red flags on things our reps shouldnt say and having key words in the system helps make sure they are doing what they need on calls.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you'd like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com.

  ### 28. Great product with the ability to export and own the data.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** September 08, 2022

**What do you like best about Invoca?**

API functionality and the ability to pull our the calls into a transcript

**What do you dislike about Invoca?**

none at the current time. We would like to get into the outbound product in 2023.

**What problems is Invoca solving and how is that benefiting you?**

Marketing attribution, UX/CX from call in pages, and signals to align our customer support reps to have one unified experience across all regions

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 29. Invoca has enabled a deeper level of call tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Valerie A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 23, 2023

**What do you like best about Invoca?**

Easy to use
Training videos
Variety of use cases

**What do you dislike about Invoca?**

Nothing to add in this area. So far, I've been happy with the tool

**What problems is Invoca solving and how is that benefiting you?**

Invoca enable us to tie multiple numbers to one master phone number, enable tracking, and allow for custom scripts

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 30. Amazing partnership

**Rating:** 5.0/5.0 stars

**Reviewed by:** Melissa R. | AVP Digital Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** September 13, 2022

**What do you like best about Invoca?**

The team and the advanced technology are the best parts of Invoca. You would not succeed without both being excellent.

**What do you dislike about Invoca?**

The technology Invoca uses can be hard to grasp for most people. The good part is the team there does a great job supporting questions and walking you through everything.

**What problems is Invoca solving and how is that benefiting you?**

We can complete the attribution loop on paid calls, something we could not do before. We can also monitor and measure our sales team's effectiveness with the Invoca and Invoca for Sales platforms.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 31. Invoca is a great tool that helps users view and utilize call outcome data.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about Invoca?**

Invoca captures call outcomes not only for reporting purposes, but also allows you to optimize toward outcomes in various marketing channels.

**What do you dislike about Invoca?**

Invoca is a little complex to set up. It took our team a while to figure out how to make it work best for our business needs.

**What problems is Invoca solving and how is that benefiting you?**

Invoca gives us visibility into our calls that we never had before. This helps us make smarter business decisions on where to invest our marketing dollars.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 32. Very professional team and great product offerings

**Rating:** 4.5/5.0 stars

**Reviewed by:** Maria M. | Digital Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2023

**What do you like best about Invoca?**

The support received by the team when looking for new ways to improve our marketing programs.

**What do you dislike about Invoca?**

Proactively giving us some insights on our programs.

**What problems is Invoca solving and how is that benefiting you?**

Call tracking, missed sales calls, routing and distribution of the calls

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 33. An advanced call tracking software

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ankit M. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 24, 2023

**What do you like best about Invoca?**

Invoca is way advanced compared to some competitors, and marketers can use it extensively to gain valuable insights.

**What do you dislike about Invoca?**

Sometimes, no easy way to make bulk changes.

**What problems is Invoca solving and how is that benefiting you?**

Segmenting callers, which helps us make informed decisions.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 34. A platform that actually gives valuable insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 31, 2022

**What do you like best about Invoca?**

The platform is easy to use and understand. The client success team is terrific. I was impressed by the training and onboarding process as well, which was thorough and well-structured. The Invoca team takes the time to ensure their clients understand the platform and all its power.

**What do you dislike about Invoca?**

My only complaint is that I know there are a ton of features we don't fully maximize.

**What problems is Invoca solving and how is that benefiting you?**

Invoca gives us insights into how well marketing channels are performing and what our actual conversion rate is. Since migrating from Dialogtech to Invoca, we now lean more heavily on the call metrics within the platform, so we have a better understanding of how well our call center team is handling inbound calls.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com

  ### 35. Customer Eccentric platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shivani G. | Analytics Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 14, 2022

**What do you like best about Invoca?**

Invoca helped my company and me track the number of calls from various sources efficiently. The transition was smooth, and I was always assisted in a timely and professional manner whenever I had any questions.

**What do you dislike about Invoca?**

I didn't find any flaws. We had little feedback from our side, and it was sure to be addressed.

**What problems is Invoca solving and how is that benefiting you?**

I can track the performance of various mediums based on the rule we set on the platform.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 36. The technology is nearly unlimited

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2022

**What do you like best about Invoca?**

The AI technology and the dedicated customer rep; I love the AI signal experience and the betas are all worthwhile endeavors in technology.

**What do you dislike about Invoca?**

More transparency on how data is passed through; patient data needs to be highly protected in healthcare. Also, it can be difficult getting an answer from the technical side. I would recommend a better connection with tech team members, as many questions relate more to IT than a customer rep.

**What problems is Invoca solving and how is that benefiting you?**

AI signal is resolving a lot of concerns around whether a phone call is "wroth" counting as an intent action or not. Having more refined conversion data helps us optimize our marketing campaigns.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com.

  ### 37. Invoca Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** August 30, 2022

**What do you like best about Invoca?**

We use invoca to track where prospects and customers are finding us and where they click on a phone number from

**What do you dislike about Invoca?**

very manual process and we've had some issues with spam calls

**What problems is Invoca solving and how is that benefiting you?**

Invoca allows us to have more insights into how print assets are performing as well as which pages on our website are generating the most calls

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com.

  ### 38. Invoca review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Naitalian E. | Sales Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2022

**What do you like best about Invoca?**

What I enjoy and find most helpful with Invoca is that it allows us to view our inbound calls with its software.

**What do you dislike about Invoca?**

I have not found anything unhelpful; if I ever did that, there would be a solution quickly because they are so efficient.

**What problems is Invoca solving and how is that benefiting you?**

The business issue we had that Invoca solved for us was optimizing our paid search campaigns in google ads for our company.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 39. Invoca helps me easily track actual conversions and tie them back to specific initiatives

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 30, 2022

**What do you like best about Invoca?**

Invoca's call listening AI makes me more confident in our conversions and the easy integration to marketing platforms makes attributing conversions to specific tactics painless.

**What do you dislike about Invoca?**

The reporting features could be a little more intuitive. The account I work in has two profiles and sometimes it is difficult to decipher what call data is coming from which profile. The filtering tool is also a little confusing.

**What problems is Invoca solving and how is that benefiting you?**

Invoca is helping me be more confident that I am optimizing towards actual conversions that will more likely lead to sales down the line, rather than phone calls that are a dead end.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com

  ### 40. Quick, easy to use, highly recommend!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about Invoca?**

What I love the best is that you are able to pull calls so easily as well as see what keywords are best.

**What do you dislike about Invoca?**

I think being able to label our campaigns a bit easier would help tremendously.

**What problems is Invoca solving and how is that benefiting you?**

Pulling calls and seeing all calls labeled by partners.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 41. Amazing.

**Rating:** 5.0/5.0 stars

**Reviewed by:** isabella c. | Senior credit consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 26, 2022

**What do you like best about Invoca?**

What i find most helpful is that Invoca allows me to grade inbound and outbound calls with its help successfully. It allows me to provide the proper training to the team.

**What do you dislike about Invoca?**

I don't believe I've run into any issues with invoca.

**What problems is Invoca solving and how is that benefiting you?**

It is solving marketing issues with its tool that allows my team to be saying key words in the calls.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 42. Call reviewing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about Invoca?**

I like being able to search for customers and also to be able to read transcript

**What do you dislike about Invoca?**

Not all calls are recorded for the business

**What problems is Invoca solving and how is that benefiting you?**

Shows where we can make improvements in appointment setting

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 43. Great partners, easy to work with

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nick M. | Segment Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** March 16, 2022

**What do you like best about Invoca?**

From my function, Invoca provides us a layer of analytics around inbound calling that gives us insights into the effectiveness of our marketing programs.  This layer of analytics and the unique metrics to each individual program is valuable for program efficacies.

**What do you dislike about Invoca?**

This is less of an indictment on Invoca and more of one on the work we do with any third party.  Development timing can be slow and excrutiating to get anything new over the finish line.  Example: SFDC Integration work that's been 2-years in the making.

**What problems is Invoca solving and how is that benefiting you?**

There have been some discrepancies in the call data that we're still trying to figure out if it's on the Invoca side, the T-Mobile side, or both.  Through this process, it has helped with my fluency in and around the Invoca data.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. A member of the Invoca team will be in contact regarding your SFDC  integration. 

  ### 44. Very efficient and great for feedback

**Rating:** 4.5/5.0 stars

**Reviewed by:** Elijah C. | Resolution Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 27, 2022

**What do you like best about Invoca?**

It helps make sure you are sticking to the talk track because of how it grades on specific phrases

**What do you dislike about Invoca?**

Not much honestly other than it doesnt grade spanish calls and we have quite a bit of spanish clients

**What problems is Invoca solving and how is that benefiting you?**

Preventing people from only asking some questions instead of every single one as expected and preventing clients who dont qaulify for services from being transfered

  ### 45. Leading call analytics and intelligence platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hank B. | VP, Client Services, Enterprise (> 1000 emp.)

**Reviewed Date:** March 01, 2022

**What do you like best about Invoca?**

How easing it is to use the platform, enable data integrations and tracking to provide granular performance insights of our advertising programs that in turn aid in delivering measurable business outcomes.

**What do you dislike about Invoca?**

As a prior customer of Dialogtech, I miss DialogTech's customer service model.  Invoca's self-serve approach works well coupled with the online resource portal however that approach falls short if an urgent problem arises requiring immediate attention.   As I understand it, the vision for Invoca is to fold in Dialogtech's customer service approach which will easily solve this constructive feedback.

**What problems is Invoca solving and how is that benefiting you?**

Granular marketing attribution and customer experience insights.  Next, we will leverage the platform to integrate offline revenue back to call activities to optimize to near real-time revenue.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

If you'd like to get entered into Invoca's $1000 Home Office Makeover give-a-way, please email me at nandres@invoca.com with a screenshot of your approved G2 review email (We are unable to enter Anonymous reviewers into the contest without this extra step).

  ### 46. Great product, awesome support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2020

**What do you like best about Invoca?**

The ability to track offline calls. The product is very customizable (tags, signals, etc.), and the support team is awesome.

**What do you dislike about Invoca?**

Lesser support outside of North America.

**Recommendations to others considering Invoca:**

Plan ahead about all the signal names and parameters it will go a long way.

**What problems is Invoca solving and how is that benefiting you?**

Being able to report actual revenue from calls and attribute back to digital channels, which was always a pain point of our business. Providing this data helps us build trust with our clients.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com.

  ### 47. Very Helpful Service!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Josh L. | IT Customer Support, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 13, 2022

**What do you like best about Invoca?**

Love the reporting and all the integrations

**What do you dislike about Invoca?**

Integrations and documentation are lacking

**What problems is Invoca solving and how is that benefiting you?**

The way our sales staff interacts with customers

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. 

  ### 48. Supervisor

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 02, 2022

**What do you like best about Invoca?**

I like that I am able to review call scores with my team members and really dig in on why a certain person is not performing.

**What do you dislike about Invoca?**

For now, I dislike that it does not have a way to translate in languages, or read multiple languages.

**What problems is Invoca solving and how is that benefiting you?**

Invoca helps me find mistakes that our employees make that cause them to underperform.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com.

  ### 49. Nothing compares with Invoca

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Invoca?**

Invoca is call tracking on steroids. It's so much more than just dynamic phone number tracking or even marketing attribution on calls. Invoca's ability to listen to calls in real time and understand what the caller and agent are saying, and then take those insights and decide if a conversion happened and fire that back to your ads platform is incredible.

**What do you dislike about Invoca?**

I'd like to see Invoca provide better integration with Facebook Ads. Their Google integration is spot-on for conversion tracking, but it's not so cut-and-dry with Facebook. Their reporting features could be improved too--like it's way too difficult to simple see a report of all of your static numbers (Google Call Extensions) or to filter by Media Type.

**What problems is Invoca solving and how is that benefiting you?**

Invoca enables conversion tracking beyond the call. With other call tracking tools, you only know that a call took place, but with Invoca you get to see what actually happened on the call (did they make a purchase, schedule an appointment?). This enables us to put a dollar value on a phone call!

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

  ### 50. Great experience so far with Invoca

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** September 07, 2022

**What do you like best about Invoca?**

The customer service and promptness to solve any customer problem proactively.

**What do you dislike about Invoca?**

I can't think of any areas of improvement.

**What problems is Invoca solving and how is that benefiting you?**

Invoca is helping us provide valuable phone call data from the customer. We're able to dig deeper to find gold nuggets and opportunities to improve upon in our paid media and organic campaigns.

**Official Response from Nina Andres:**

> Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. If you’d like to get entered in the drawing, please email me a screenshot of your confirmation email from G2 at nandres@invoca.com.


## Invoca Discussions
  - [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) - 1 comment, 1 upvote
  - [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) - 2 comments, 1 upvote
  - [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) - 2 comments, 1 upvote
  - [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) - 1 comment, 1 upvote
  - [Does the solution integrate with my martech stack?](https://www.g2.com/discussions/integrations-b791a41e-b5f7-45fa-a073-fa527be464b3) - 1 comment, 1 upvote

- [View Invoca pricing details and edition comparison](https://www.g2.com/products/invoca/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-26+11%3A51%3A36+-0500&secure%5Bsession_id%5D=93b7dc02-e36d-4391-896e-71c9a23b73b5&secure%5Btoken%5D=64c3f364622db85ce19555a7601e8820e9d52a079221f9f083ad941bab8ae998&format=llm_user)
## Invoca Integrations
  - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews)
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  - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
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  - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews)
  - [Contentsquare](https://www.g2.com/products/contentsquare/reviews)
  - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews)
  - [Freshpaint](https://www.g2.com/products/freshpaint/reviews)
  - [Fullstory](https://www.g2.com/products/fullstory/reviews)
  - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
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  - [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)
  - [Natural Intelligence](https://www.g2.com/products/natural-intelligence/reviews)
  - [NICE CXone](https://www.g2.com/products/nice-cxone/reviews)
  - [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews)
  - [Pinterest](https://www.g2.com/products/pinterest/reviews)
  - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews)
  - [Quantum Digital Technology Limited](https://www.g2.com/products/quantum-digital-technology-limited/reviews)
  - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Skai](https://www.g2.com/products/skai/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Snapchat](https://www.g2.com/products/snapchat/reviews)
  - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews)
  - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [TUNE](https://www.g2.com/products/tune/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)
  - [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews)
  - [VWO Conversion Optimization Platform](https://www.g2.com/products/vwo-conversion-optimization-platform/reviews)

## Invoca Features
**Call Analytics**
- Call Recording
- Machine Learning
- Call Analysis
- Lead Qualification

**Quality Assurance**
- Evaluation
- Calibration
- Reports

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution

**Generative AI**
- AI Text Summarization

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Phone Number Management**
- Local Phone Numbers
- Toll-Free Numbers
- Port Existing Numbers

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Artificial Intelligence - Conversation Intelligence**
- Customer Scoring
- Speech-to-Text
- Sentiment Analysis

**Engagement**
- Feedback
- Dashboards
- Training

**Marketing**
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Tracking**
- Visitor & Keyword Tracking
- Dynamic Number Insertion
- Multi-Channel Call Attribution

**Performance**
- Integrations
- Compliance

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Generative AI**
- AI Text Summarization

**Analytics**
- Call Data
- Call Recording
- Advanced Reporting
- Conversation Intelligence

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Conversation Intelligence**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Call Routing**
- IVR
- Call Scheduling
- Geo-Routing

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Administration**
- Martech Integrations
- Privacy, Security, and Compliance
- Performance and Reliability

**Agentic AI - Inbound Call Tracking**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

## Top Invoca Alternatives
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  - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,736 reviews)
  - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - 4.9/5.0 (312 reviews)