# How granular are call attribution analytics?

Call Attribution Analytics

##### Post Metadata
- Posted at: over 7 years ago
- Net upvotes: 1


## Comments
### Comment 1

Extremely 1:1

##### Comment Metadata
- Posted at: over 4 years ago
- Author title: Project Manager II, Advertising at Cleveland Clinic



### Comment 2

Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the individual visitor, all the way to the phone call. Invoca can track and capture data to the keyword level for search ads, and ad level for Facebook and display. 

Invoca natively integrates with many popular marketing technology platforms including DMPs and search platforms, to social, video, and display advertising. This means you get actionable data where you need it most, with integrations that are proven to work.

Potential pitfalls to look out for when evaluating call tracking vendors:
Many call tracking solutions only support attribution at the campaign level and are unable to collect/report out data types like search keywords. Some solutions don’t support 1:1 consumer-level attribution, either. You’ll be limited in your ability to optimize your campaigns or build meaningful audience segments if you end up with a solution that can only support high-level attribution.

##### Comment Metadata
- Posted at: over 7 years ago
- Author title: Director, Marketing Operations  |  Marketo User Group Leader  |  Marketer of the Year Revvie Award Nominee




## Related Product
[Invoca](https://www.g2.com/products/invoca/reviews)

## Related Category
[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4