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Compare CTM (formerly CallTrackingMetrics) and Invoca 
Featured Products
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Small-Business (38.9% of reviews)
Entry-Level Pricing
$79.00 Per Month
No pricing available
CTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansInvoca
Star Rating
(963)4.5 out of 5
Market Segments
Small-Business (38.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Invoca excels in providing call attribution combined with conversation intelligence, which allows marketing and sales teams to gain real visibility into call outcomes. Users appreciate how this integration helps them optimize their marketing spend by understanding which channels drive sales.
- Users say that CallTrackingMetrics offers a high level of customization to fit specific business needs, making it a flexible choice for various organizations. Reviewers highlight the effectiveness of its API integrations, particularly with Google Ads, which enhances their overall marketing strategy.
- According to verified reviews, Invoca has a strong reputation for quality of support, with users rating it highly for responsiveness and helpfulness. This support is crucial for businesses that rely on accurate call data to inform their customer journey strategies.
- Reviewers mention that CallTrackingMetrics is seen as a reliable cornerstone for attribution mechanics, with many users finding it adaptable to their needs. This reliability is a significant factor for businesses that require consistent performance from their tracking solutions.
- Users appreciate Invoca's ability to provide detailed insights from customer conversations, which helps in understanding customer behavior and improving service delivery. This feature is particularly valued by teams looking to enhance their customer engagement strategies.
- G2 reviewers highlight that while both products have similar star ratings, Invoca's overall user satisfaction is reflected in its higher G2 Scores in key categories like marketing analytics and inbound call tracking, indicating a stronger performance in these areas compared to CallTrackingMetrics.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Invoca
No pricing availableFree Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
Invoca
Free Trial is available
Ratings
Meets Requirements
9.1
631
8.8
817
Ease of Use
8.6
637
8.4
818
Ease of Setup
8.4
534
8.0
553
Ease of Admin
8.6
530
8.3
536
Quality of Support
9.0
586
9.1
804
Has the product been a good partner in doing business?
9.2
525
9.2
540
Product Direction (% positive)
9.1
630
8.8
803
Features by Category
Call Analytics
9.6
54
|
Verified
9.0
94
8.4
33
|
Verified
8.5
78
9.0
46
|
Verified
8.6
89
8.9
45
|
Verified
8.3
75
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
8.4
71
8.5
39
|
Verified
8.0
80
Not enough data
Not enough data
Generative AI
6.8
11
8.2
22
Agentic AI - Conversation Intelligence
5.8
6
6.8
12
5.3
6
6.5
12
6.1
6
7.7
11
5.6
6
7.6
11
6.7
6
7.1
11
5.8
6
6.8
11
4.7
6
7.4
11
Quality Assurance
Not enough data
8.9
41
Not enough data
8.7
39
Not enough data
8.8
47
Engagement
Not enough data
8.9
43
Not enough data
8.7
46
Not enough data
8.9
43
Performance
Not enough data
8.9
42
Not enough data
9.1
41
Generative AI
Not enough data
8.2
18
Not enough data
8.6
18
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
8.9
33
8.1
38
8.4
32
Feature Not Available
8.1
31
8.5
33
7.9
32
8.8
39
8.8
35
Feature Not Available
8.1
34
Agentic AI - Attribution
5.8
10
6.3
8
7.0
10
7.3
8
5.8
10
6.3
8
5.2
10
6.0
8
Marketing
8.7
29
8.9
25
9.0
33
9.2
26
9.4
43
9.1
35
9.1
49
8.9
36
Reporting
8.8
48
8.7
38
8.6
46
8.3
36
8.8
43
8.2
38
Generative AI
Not enough data
8.5
8
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Feedback
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
8.8
302
9.1
249
9.2
328
8.8
180
8.5
200
Tracking
8.9
268
8.7
310
9.0
228
8.9
319
8.9
231
8.7
280
Analytics
9.0
296
9.0
338
9.3
300
9.2
315
8.7
271
8.6
316
8.4
102
8.6
158
Call Routing
8.9
169
8.7
253
8.9
150
8.7
195
8.6
137
8.3
163
Administration
8.5
85
8.5
139
9.2
131
9.1
165
9.1
150
9.2
190
Agentic AI - Inbound Call Tracking
6.2
22
7.8
20
7.0
22
8.5
19
6.1
22
7.5
19
Marketing Operations
8.4
45
8.4
50
9.1
58
9.1
57
8.8
47
8.8
51
9.1
58
9.1
58
8.3
45
8.1
47
8.5
42
7.8
45
Campaign Activity
8.8
51
8.8
59
8.7
62
8.7
63
8.0
44
8.4
52
8.9
55
8.7
56
8.3
40
8.8
51
7.5
35
7.9
49
Agentic AI - Marketing Analytics
6.1
11
6.5
14
7.3
11
7.4
14
6.7
11
6.7
13
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and Invoca are categorized as Speech Analytics, Conversation Intelligence, Inbound Call Tracking, Marketing Analytics, and Attribution
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Sales Coaching, Outbound Call Tracking, Contact Center, AI Voice Assistants, and UCaaS Platforms
Invoca is categorized as Contact Center Quality Assurance
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Hospital & Health Care
3.8%
Consumer Services
3.8%
Other
43.8%
Marketing and Advertising
27.1%
Hospital & Health Care
8.9%
Financial Services
5.7%
Telecommunications
5.3%
Internet
5.3%
Other
47.7%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
How do you insure your customers data safety from your employees at invoca ?
2 Comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
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