Invoca Reviews & Product Details

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

Seller

Invoca

Discussions

Invoca Community

Languages Supported

English, French, Spanish

Solution Type

All-in-One

Overview by

Jenna Van De Velde

Used by Natural Intelligence and 2 others

Beta

Pricing

Pricing provided by Invoca.

Basic

$1.00

Per Month

View More Pricing Information

Invoca Integrations

(11)

Verified by Invoca

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Invoca Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Invoca, and what problem is it built to solve?

Invoca is a call tracking and analytics platform designed to help businesses improve marketing campaigns and customer engagement through phone interactions. It tracks calls, analyzes caller behavior, and connects call data with marketing efforts to provide insight into call performance, lead generation, and conversions.

What languages does Invoca support?

Invoca supports 3 languages: English, French, and Spanish.

What company sizes and industries is Invoca the best fit for?

Invoca’s strongest reviewer-reported fit is among enterprise and mid-market organizations, with healthcare, telecommunications, and marketing-related industries especially represented.

Company size — Enterprise: Organizations with more than 1,000 employees are a prominent segment.
Company size — Mid-market: Organizations with 51–1,000 employees are also strongly represented.
Industry — Healthcare: Hospital and health care organizations appear frequently.
Industry — Telecommunications: Telecommunications companies are another prominent group.
Industry — Marketing and advertising: Agencies and marketing-focused organizations also feature prominently.
Industry — Financial services and insurance: These organizations are represented across call attribution and call-quality use cases.

How long does it take to implement Invoca across a team?

Implementation time varies with the scope of the setup, but 1–3 months is the most commonly reported range. Some teams get live sooner, while more involved implementations can take longer.

Time to go live	Relative frequency
1–3 months	Most common
Less than 1 month	Also frequently reported
3–6 months	Reported for more involved setups
6 months or longer	Less commonly reported

What customer support options does Invoca provide, and how do users find the overall support experience?

Invoca provides chat, email/help desk, and phone support. The support experience is often described as knowledgeable, responsive, and proactive, with account teams helping users through onboarding and ongoing setup; experiences can vary, particularly around response times for technical or urgent issues.

What is the experience like for teams switching to Invoca from another tool?

Switching to Invoca is often motivated by the need for more complete call attribution, deeper analytics, or stronger integrations than a previous call-tracking tool provided. Teams describe moving from tools such as CallRail, Marchex, DialogTech, and Infinity to get more flexible tracking, call signals, or marketing-platform connections. The transition can be smooth with implementation support, but complex setups may require internal coordination and time to learn the platform.

What tools and platforms does Invoca integrate with, and how do these integrations help users get more value from the product?

Invoca offers 38 integrations, which help connect call outcomes with marketing, analytics, CRM, and contact-center workflows.

Advertising and marketing: Google Ads, Facebook, and Microsoft Advertising.
Analytics and experience measurement: Google Analytics, Adobe Analytics, and Quantum Metric.
CRM and contact center: Salesforce and Five9.

These connections help teams relate calls and their outcomes to campaigns, customer records, and other business data, supporting more joined-up reporting and campaign optimization.

What features or capabilities could make Invoca even more useful?

More flexible reporting and easier administration would make Invoca more useful for teams managing detailed call data. Users would benefit from improvements such as:

More customizable reporting: Add flexible filters, dashboard views, and columns for deeper analysis.
Smoother integrations: Improve data matching and make connections with advertising and analytics platforms more consistent.
More efficient bulk tasks: Make it easier to update signals, numbers, and campaign details without repetitive manual work.
More accurate call analysis: Improve transcription and signal accuracy, while making signal setup and training less time-consuming.

How useful do Invoca users find its AI features in everyday use?

Invoca’s AI features are useful for sorting and reviewing calls, especially when teams want to identify intent or outcomes without listening to every recording. The results can save time and support campaign optimization and call coaching, though accuracy and the effort needed to configure or train signals can affect how much users rely on them.

Call signals and classification: Identify call intent, quality, and outcomes such as qualified leads or sales.
Transcription and summaries: Review call content and key moments more quickly.
Scoring and conversation analysis: Surface calls for quality checks, coaching, or follow-up.

G2 reviews are authentic and verified.

Here's how.

Verified User in Market Research

Mid-Market (51-1000 emp.)

12/7/2023

"Great qualitative and quantitative insights"

4/5

What do you like best about Invoca?

Invoca allows me to assist our call center in troubleshooting issues or to help gain further insight into topics of interest. It also helps me identify potential issues with the website. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Experience is needed to take full advantage of integrations. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Current UserValidated ReviewerSource: Organic

Dawn B.

Mid-Market (51-1000 emp.)

4/11/2023

"Dawn's review"

4.5/5

What do you like best about Invoca?

I love the ability to create individual reports for each agent. It is so easy to go in and get a quick overview of how the agent is doing daily, monthly, and weekly. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

I wish that it was easier to go back in to find a call that I have already listened to without having to create a report for each phone call. A shorter transaction that could be searched for. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca provides the ability to dig in deeper with an agent. I can search for individual things about each agent. The reporting tool allows me to send a report to each supervisor so they can review how their team is doing for a particular time frame. This makes it so much easier to get information out to the supervisor. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Brian T.

Senior Business Analyst

Mid-Market (51-1000 emp.)

4/11/2023

"Invoca is a Next Step in Call Center Evolution"

5/5

What do you like best about Invoca?

First and foremost, their customer service is second to none. As a client, my company's specific needs must be met. Invoca's representatives worked with my team to ensure every last item was checked off our to-do list, and they were an absolute pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

I haven't come across any major discrepancies in their product or service. If anything, it's frustrating seeing their incredible potential and having to wait for the next great update or release. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca is our direct reporting platform for Call Center QA and Coaching. We also utilize their platform to measure Marketing Campaign Inbound Call performance. Their service has helped my company to better understand the success/failure of our AdSpend and provides vital feedback to Sales Managers when the customer calls in. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Consumer Services

Enterprise (> 1000 emp.)

8/30/2023

"Easy to use and implement tracking software"

4.5/5

What do you like best about Invoca?

Switched to invoca one year ago, and has been great. Easy to use and set up, track + report on large scale call volumes. Definitely would recommend to enterprise businesses. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Support forums could be improved. Hard to find an answer if trying to do self support. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Madeline J.

Enterprise (> 1000 emp.)

8/30/2023

"Great phone number management platform"

5/5

What do you like best about Invoca?

I like that we have total control of our data, can change our routing at any time, etc Review collected by and hosted on G2.com.

What do you dislike about Invoca?

There is not much I dislike, I would like to learn more about how we can better use Invoca Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Jerry B.

Small-Business (50 or fewer emp.)

Updated 8/23/2023

Originally submitted 3/8/2023

"Invoca Experience Review"

5/5

What do you like best about Invoca?

Excellent service from Syndey! Provided help with removing an imported phone number. Customer Service turned it around very quickly! Review collected by and hosted on G2.com.

What do you dislike about Invoca?

It could be easier to create phone trees and mapping the experience to understand better. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Thomas J.

Enterprise (> 1000 emp.)

8/24/2023

"Using Invoca to analyze end-to-end customer interaction through contact center"

4.5/5

What do you like best about Invoca?

Get end to end insights on a customer interaction all the way from a Google search, through the contact center, and back into the Invoca platform to get real analytics on customer interactions. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

At the time we implemented, there wasn't a standard adapter and it was a custom solution that had to be implemented and reverse engineered. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Validated ReviewerIncentivizedSource: Seller invite

Brendan K.

Mid-Market (51-1000 emp.)

9/12/2023

"A useful tool."

2.5/5

What do you like best about Invoca?

Playing both good calls and calls where improvement can be made with Key Players. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

It can be a bit clumsy selecting reports. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Kyle J.

Enterprise (> 1000 emp.)

2/22/2023

"Invoca"

5/5

What do you like best about Invoca?

Invoca has been one of the critical elements that our company uses for tracking and is part of our primary KPI. We have hundreds of hospitals and call centers that we need tracking in one central location, and Invoca is able to provide that for us. Invoca's customer service has been consistently quick and accurate. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The tracking and reporting can take a bit of time to initially set up. Having such a large volume of numbers and locations that need to be tracked can be somewhat of a logistics nightmare, but that pain is only initial. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

11/13/2023

"It is very helpful in my everyday work"

4.5/5

What do you like best about Invoca?

It helps me know who called and what campaign they called about so we know what advertising works. It is user friendly and has a good number of features. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

When nothing records it is difficult to know if that is a legitimate error or not. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Validated ReviewerSource: Organic