--- title: Invoca Reviews meta_title: 'Invoca Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 967 reviews by the users' company size, role or industry to find out how Invoca works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 967 scale: '5' date_modified: '2026-07-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Invoca Reviews **Vendor:** Invoca **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 967 ## About Invoca Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers. ## Invoca Pros & Cons **What users like:** - Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. (28 reviews) - Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. (25 reviews) - Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. (23 reviews) - Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. (20 reviews) - Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. (19 reviews) - Users appreciate the **customizable reporting features** of Invoca, enhancing visibility and decision-making for marketing campaigns. (19 reviews) - Call Tracking (18 reviews) - Insights (15 reviews) - Integrations (14 reviews) - Positive Experience (14 reviews) **What users dislike:** - Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. (9 reviews) - Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. (9 reviews) - Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. (8 reviews) - Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. (8 reviews) - Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. (8 reviews) - Users find a **steep learning curve** with Invoca, particularly due to system integration and confusing terminology. (7 reviews) - Time-Consuming (7 reviews) - Initial Difficulties (6 reviews) - Integration Issues (6 reviews) - Limited Customization (6 reviews) ## Invoca Reviews ### 1. Easy to use call tracking system. **Rating:** 4.0/5.0 stars **Reviewed by:** Chloe T. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Invoca?** I like that its simple to set up buyers, campaigns, and simple to track the campaigns successes day by day. I think that reports are easy to export and are quickly made available as well. I also like the syndicated campaign feature where we are able to quickly set up campaigns with other Invoca users just by entering their number. I also would love to give a shoutout to the rep that helped us with getting set up, Chaly. She is really cool and easy to talk to and I really appreciate all her help. **What do you dislike about Invoca?** I think I have a lower tier account which disables me from receiving premium support. It takes a while for someone to get back to me and I wish that no matter what kind of account I had I could receive full level support a little quicker. Also recently - a buyer of ours asked for access to be able to toggle their campaign on and off, we weren't able to grant this buyer access without giving them full access to the campaign features which I think is a bit risky. I would like for the buyer to be able to toggle their own campaign on and off so there is no confusion without them being able to edit the payout and other features of the campaign. Also we were told initially that we could use Invoca as a network to find other people to work with. I remember filling out a survey but nothing really came of it so I wasn't sure what the point was. **Recommendations to others considering Invoca:** I think its a clean cut platform that has a lot of tools readily available. I would recommend it. **What problems is Invoca solving and how is that benefiting you?** I can't say that I've necessarily solved a business problem. Although I think it would be a problem if we didn't have Invoca haha. ### 2. Invoca is a valuable tool that we depend on to make informed decisions with our campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Shelby S. | Affiliate Marketing Manager, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Invoca?** I love the clean and simple layout and the reporting is very easy to understand. Listening to call recordings and filtering out data is easy to do and I can automate reports to be sent to partners. The RingPool technology is a game changer and helps us make better decisions with these campaigns. **What do you dislike about Invoca?** We've been seeing some fraud issues with increased robocalls and it's difficult to see how widespread the problem is. We have to manually listen to call recordings to see if it's dead air or beeping on the other end of the line. If there was increased visibility into this that would be helpful. **Recommendations to others considering Invoca:** Invoca is a great tool to use to help optimize campaigns and gain better insight on what is happening on the call. **What problems is Invoca solving and how is that benefiting you?** We're able to use the RingPool technology with our affiliate partners to track how many users click through to our landing page and make a call from there vs. calling from the ad placement on our partner's page. We can also capture valuable parameters that helps us optimize traffic. ### 3. Does what its supposed to do! **Rating:** 5.0/5.0 stars **Reviewed by:** John M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Invoca?** The call routing and call recording functionality. **What do you dislike about Invoca?** That it doesn't link through an API with my real estate lead generation software. **Recommendations to others considering Invoca:** More integration with other systems **What problems is Invoca solving and how is that benefiting you?** Call distribution, call tracking, protecting company dollar and lead sourcing. **Official Response from Louise Thompson:** > Thanks for being a DialogTech customer, John! ### 4. Great Tracking **Rating:** 3.5/5.0 stars **Reviewed by:** Katherine D. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2018 **What do you like best about Invoca?** I like the ease-of-use in setting up campaigns. It's easy to do, only really takes a minute or two, and you're ready to start promoting and tracking! **What do you dislike about Invoca?** There's not much to complain about. Improvements are being made seemingly every other week - I'm enjoying watching the evolution of this product. **Recommendations to others considering Invoca:** Start using this product! **What problems is Invoca solving and how is that benefiting you?** There is real tangible data from everything from radio to billboard to direct mail campaigns. You always know what your ROI is! ### 5. Killer tracking tool and get your cell phone number OFF marketing pieces **Rating:** 5.0/5.0 stars **Reviewed by:** Dan J. | Realtor/Owner, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2018 **What do you like best about Invoca?** Easy to track ROI on marketing and hold team accountable for inbound calls **What do you dislike about Invoca?** Sometimes connectivity but nothing in general **Recommendations to others considering Invoca:** Killer product for tracking inbound leads **What problems is Invoca solving and how is that benefiting you?** Number off of marketing ### 6. Great Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Keith T. | Co-CEO & Chief Operations Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2018 **What do you like best about Invoca?** They have simple but powerful effective phone tools. They have amazing support and they will work with you to meet your needs. **What do you dislike about Invoca?** I wish they had a full-featured phone system. **What problems is Invoca solving and how is that benefiting you?** We use them for SMS and IVR. **Official Response from Louise Thompson:** > Thanks for the kind words, Keith! ### 7. Robust & reliable product supported by excellent staff. **Rating:** 5.0/5.0 stars **Reviewed by:** Jane I. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2018 **What do you like best about Invoca?** I like how robust and flexible the system is. We're able to get our calls routed / answered in a variety of ways - which helps our customers get better support and helps us making better decisions internally. **What do you dislike about Invoca?** I find the user interface complicated / overly complex. There are a lot of menu options and I'm not always sure how to navigate what I'm looking for. **What problems is Invoca solving and how is that benefiting you?** We're now able to route calls to both of our businesses through phone trees and hierarchy that ensure important calls do not go unanswered. We're able to report on the calls our staff members are taking, or not taking, and use that insight to make better decisions. ### 8. Location phone routing from toll-free number **Rating:** 5.0/5.0 stars **Reviewed by:** Laura M. | Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2018 **What do you like best about Invoca?** The responsiveness from our account rep, Marissa Murphy. **What do you dislike about Invoca?** I can't think of anything that I dislike. **What problems is Invoca solving and how is that benefiting you?** Routing calls to the correct location based on zip code. Call transfers have improved dramatically since Marissa helped us find the right solution. **Official Response from Louise Thompson:** > Thanks for your review, Laura! ### 9. my experience with support and account manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2018 **What do you like best about Invoca?** the availability throughout the day: answering my calls, answering my questions and immediate access to my account to guide me and make sure I receive an answer to my question. **What do you dislike about Invoca?** the name of most reports can be complicated to identify. I however like the fact that Dialogtech is always working on adding new report and listening to our needs. the quality of service and support is great and that is a great addition to their product. **Recommendations to others considering Invoca:** yes due to the services they offer but also due to the quality of their support team. It is always a pleasure to contact support because I know they will be there to answer my questions, guide me and also listen to our concerns to make sure they offer the report we need **What problems is Invoca solving and how is that benefiting you?** a great addition to our call center. being able to manage the staff's performances via dialogtech reports as well as the distribution. ### 10. It has been a great transition to Invoca! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2018 **What do you like best about Invoca?** The signal AI data is great to have and is very beneficial to our customers. It allows us to truly see how a call is handled and what are good quality calls. **What do you dislike about Invoca?** Getting local numbers has been a challenge for some areas. I also do not like that we cannot set an end date at the promo number level. **What problems is Invoca solving and how is that benefiting you?** We are solving the need to making tracking more a foundation of doing business with us as the cost is a fraction of what it use to be for accounts. We also can continue to grow our signals as the customer becomes more and more educated. ### 11. Great platform - smarter tech **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Invoca?** The ability to track the customer throughout the whole journey and prequalify them at the time the phone rings **What do you dislike about Invoca?** Not much - If I were to critique anything it would be the potential for a prequalified person to have the wrong information attached to them and as a result the call center 'pitches' them on the wrong thing (or something along those lines) **What problems is Invoca solving and how is that benefiting you?** Multiple TFN's across multiple channels in multiple geos ### 12. Exceptional Customer Service and Feature Set **Rating:** 5.0/5.0 stars **Reviewed by:** Cody L. | Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2018 **What do you like best about Invoca?** Invoca does an excellent job of continually adding features. If any issues arise, they jump into action and find solutions and make changes to their platform to accommodate us. **What do you dislike about Invoca?** There were some initially some issues with local number availability, but this was one of the items that Invoca found a solution for. **Recommendations to others considering Invoca:** After a cost-benefit analysis Invoca was the easy choice and we're happy we went with them and their team. **What problems is Invoca solving and how is that benefiting you?** We're able to tailor our marketing efforts directly using the data that Invoca's insights provide. We're also able to save a ton of time by utilizing their continually improving Signal AI. ### 13. Invoca Helping a Growing Company **Rating:** 3.5/5.0 stars **Reviewed by:** Jonathan C. | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Invoca?** Our company is growing rapidly, and has gone from 17 to 24 locations in just 1 year. We needed a system that would appropriately distribute calls based on location and Invoca does that. **What do you dislike about Invoca?** As most online systems are, they push you for a sale sale sale sale. And you finally buy and kind of throw you to the wolves. They do have a training period after the initial purchase but it wasn't long enough. As you play around with it more, more questions arise that you didn't know to ask during the training, and the support is not responsive. I had a question that took about 2 weeks to have answered. **What problems is Invoca solving and how is that benefiting you?** We are able to distribute leads based off location instead of several different phone numbers. We are also tracking analytics online with different phone numbers. ### 14. Great experience and product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Invoca?** Onboarding process is a real pleasure. The team helping us implement the solution is knowledgeable and really thrives to make the process as efficient as it can be. **What do you dislike about Invoca?** I haven't yet found anything that I dislike about this solution. **What problems is Invoca solving and how is that benefiting you?** At least 40% of our business is still done through the phone, so with Invoca we finally get line of sight into what marketing tactics are driving these conversions. ### 15. Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Invoca?** The folks at DialogTech are very helpful. It's a great (and necessary) service for accurately tracking marketing KPIs and everyone I've worked with at DialogTech was very knowledgeable. **What do you dislike about Invoca?** The dashboard is a little outdated. Not really a huge issue, but it made me fill out this field. **Recommendations to others considering Invoca:** Reach out to them to get help! **What problems is Invoca solving and how is that benefiting you?** We're using DialogTech to track calls from different marketing avenues. **Official Response from Louise Thompson:** > Thanks for being a DialogTech customer and thank you for the review! ### 16. Powerful platform and great insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Invoca?** Fills the missing gap between offline conversion data and marketing attribution. Lots of exciting features down the road and easy implementation. Great communication from the account team as well **What do you dislike about Invoca?** Pricing could be more competitive as well as pricing for extras. **Recommendations to others considering Invoca:** Go in evaluating all options and understand where the platform fits in the landscape **What problems is Invoca solving and how is that benefiting you?** Attribution between paid and organic channels to call center sales performance. ### 17. Invoca - One of the easiest migrations **Rating:** 3.5/5.0 stars **Reviewed by:** Nydia D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2017 **What do you like best about Invoca?** The customization options for buyers, channels and bundles and affiliates. Also the use of promo numbers to create a hierarchy for phone number trees. The reporting options are also easy to use and simple to send to clients and affiliates. Invoca helps the modern marketer optimize for the most important step in the customer journey. **What do you dislike about Invoca?** Removing buyers from round robin campaigns. The current billing model and cost for overage minutes. The overage model takes away from the simplicity of the platform. **Recommendations to others considering Invoca:** Great platform for affiliate marketing. Good to for dynamic numbers. I like the use of the promo number features. I dislike the migration with Google Adwords. **What problems is Invoca solving and how is that benefiting you?** The current billing model and package suggested has caused our company to overpay in overage fees and minutes. ### 18. Collaborative Dedicated Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2018 **What do you like best about Invoca?** Great user friendly tool that provides rich data to drive immediate channel/campaign level optimization. the UI interface is very intuitive from set up to reporting analytics to additional system integration. In the instances where our team can't self-serve, their support team and our account rep Marcin are hot on the case. They are incredibly responsive, and go above and beyond to find solutions to our asks. **What do you dislike about Invoca?** Would be great if a chat bot was available, for fast/quick support questions. **What problems is Invoca solving and how is that benefiting you?** Attributed calls made from digital marketing to connect investment/channel efforts against bottom line revenue. **Official Response from Louise Thompson:** > Thanks for your review. We'll let Marcin know he's doing a great job! ### 19. A most have tool for call tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2018 **What do you like best about Invoca?** In depth call tracking abilities. It not only tells you that somebody called, but the duration and if the customer had an action, like purchasing or getting transfer to a different agent. **What do you dislike about Invoca?** UI could be more customizable. Reports are a bit confusing. I would like to be able to create more visual reports/dashboards. **Recommendations to others considering Invoca:** Integrates with multiple different partners, like Kenshoo, Salesforce, Facebook, etc. **What problems is Invoca solving and how is that benefiting you?** Need to track calls to our call center that are transferred to an attorney. Invoca lets me track these calls and pass the integration to my SEM management platform for optimization. ### 20. Great design and excellent tracking platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2018 **What do you like best about Invoca?** Invoca has a very neat and slick design which helps you dig into the most important information quickly. **What do you dislike about Invoca?** My main compliant is can be complicated and hard to learn at first. If would be very helpful if they create walk through videos for the customers. **Recommendations to others considering Invoca:** Must have product if you are running any type of call based affiliate programs. **What problems is Invoca solving and how is that benefiting you?** We use this to track our cost per call affiliates. It is very beneficial in providing us quick real time data to analyze and make decisions on. ### 21. Evariant Review **Rating:** 5.0/5.0 stars **Reviewed by:** Adam S. | Campaign Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2018 **What do you like best about Invoca?** Customer support, support portal, ease of use, UI, Reporting features **What do you dislike about Invoca?** There is nothing that I dislike at this point **What problems is Invoca solving and how is that benefiting you?** Call tracking for healthcare clients. Biggest benefit over previous vendor is ability to track calls back to a specific asset such as a keyword, social or display ad. Benefitsthat we're excited to test would be salesforce integration. ### 22. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Invoca?** Real Time Routing and Signal AI. We are using them in our auto insurance verticals which helped in improving our conversion rate. **What do you dislike about Invoca?** There could be a column for Earning Per call instead of Earning per 100 paid calls in the reporting dashboard. **What problems is Invoca solving and how is that benefiting you?** Routing the right customers to advertiser with right match . This helps in scaling our budgets with new advertisers.\ ### 23. Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick C. | Creative Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2018 **What do you like best about Invoca?** An overall improvement on Marchex in terms of options and UI. **What do you dislike about Invoca?** Not being able to rename parameters makes for slight confusion in reporting and more manual editing in excel. **Recommendations to others considering Invoca:** Let us rename parameters for ease of reporting **What problems is Invoca solving and how is that benefiting you?** Call tracking and call info. similar to our past provider marchex, but more info is available with Invoca. ### 24. Efficient, clean platform **Rating:** 3.5/5.0 stars **Reviewed by:** Veronica Y. | Associate eComm Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2018 **What do you like best about Invoca?** Navigation and over all user experience on invoca is easy to maneuver. **What do you dislike about Invoca?** There should be column settings per client and campaign as i often spend a good amount of time change my columns as different clients require different columns when reporting **What problems is Invoca solving and how is that benefiting you?** THe business problems we solve are call reporting and how granular they can get. ### 25. Our experience with Invoca **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Invoca?** We like that we are able to provide attributions and performance insight into offline channels. **What do you dislike about Invoca?** Upgrading from professional to enterprise levels has proven to be difficult. **Recommendations to others considering Invoca:** If you want closed loop reporting Invoca is the leader in the space. Invoca has seemless integrations with major players in the space. **What problems is Invoca solving and how is that benefiting you?** Attribution, optimization. ### 26. Great platform that's simple to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Catie A. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Invoca?** Easy yet robust campaign building and great customer service every time I need a hand or have a question. **What do you dislike about Invoca?** Can't search multiple inbound numbers at once in the reporting feature. It would be great if I could look up multiple numbers at one time on this filter. **What problems is Invoca solving and how is that benefiting you?** We've been able to track lead sources in more detail than ever as well as break out call volume to our campuses and call center to allow for better over all customer service. ### 27. A Great Phone Tracking Tool For Businesses Large and Small **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2018 **What do you like best about Invoca?** - Very cost effective platform - Attentive and knowledgeable support and sales staff (shout to Mitchell Avery here!) - SourceTrak feature is a nice bonus to have - for businesses that love data **What do you dislike about Invoca?** - Not much to dislike about the service, but if I were to choose anything I may say that the user interface is not yet up-to-date with modern standards **Recommendations to others considering Invoca:** Use the customer support! **What problems is Invoca solving and how is that benefiting you?** Phone call routing, tracking, analytics. Benefits have been that we've been achieving our goals on a cost effective basis. **Official Response from Louise Thompson:** > We're happy to be able to help you and your team meet your business goals! ### 28. Great Company for all Your Telephone Tracking Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Brad F. | Paid Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2018 **What do you like best about Invoca?** DialogTech has the full range of features you'd want, call attribution for digital campaigns and complete analytics & reporting. Best of all is the responsive DialogTech team that is available to help with any need that might arise. **What do you dislike about Invoca?** All the pesky competitors trying to take my business away from DialogTech. Ain't gonna happen! **What problems is Invoca solving and how is that benefiting you?** We track calls to a major client from their web site, as well as from print and other advertising efforts. It's a great way of demonstrating our success. ### 29. Great Experince **Rating:** 5.0/5.0 stars **Reviewed by:** Krystle N. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2018 **What do you like best about Invoca?** Paul has a vast knowledge and provided great information. Very friendly and providing additional information and value to my account. **What do you dislike about Invoca?** none............................................................................. **What problems is Invoca solving and how is that benefiting you?** Paul was assisting in reviewing the account and additional features including transcriptions, source trak and display ads. **Official Response from Louise Thompson:** > Thanks for being a DialogTech customer, Krystle! ### 30. Overpriced by at least 75% of competitors and with fewer features. **Rating:** 0.0/5.0 stars **Reviewed by:** Nancy M. | Senior Analyst, Digital Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2018 **What do you like best about Invoca?** There are not any pros when I think of this product compared to it's competitors. I researched a few other call tracking solutions and all were better and cheaper. **What do you dislike about Invoca?** The service is overpriced and it takes 2.5 months to even get out of a "month to month" contract. Their competitors are 75-90% cheaper and offer more reporting, data, functionality. There are better models with better customer support out there. **What problems is Invoca solving and how is that benefiting you?** I was able to track calls that came from paid search, but there are many other alternatives to this solution. **Official Response from Nina Andres:** > We apologize that you experienced difficulties with the DialogTech platform in the past. This platform is no longer being sold to new customers following Invoca's acquisition of DialogTech in 2021. If you're interested in learning more about the Invoca platform, you can book a demo here: https://www.invoca.com/demo/book-a-demo ### 31. Invoca is Great **Rating:** 4.0/5.0 stars **Reviewed by:** Mark I. | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Invoca?** The insights that we get for our Marketing calls is light-years ahead of what we were previously getting. **What do you dislike about Invoca?** Their system is mostly set up for call center organizations, where ours has no call center. I would like some new features that would allow us to not rely on our CMS as much. **What problems is Invoca solving and how is that benefiting you?** Our operational excellence is not where we though it was. We can now work on fixing it. ### 32. Great Provider **Rating:** 5.0/5.0 stars **Reviewed by:** Dan K. | Director, Digital Commerce, Insurance, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2017 **What do you like best about Invoca?** Invoca has cutting edge technology and they're helping us move forward in improving our digital marketing capabilities. The platform is easy to use and Invoca is consistently releasing improvements and additional functionality based on what clients are asking for. Best of all the Invoca team is exceptionally dedicated to their work, very good at what they do and willing to go above and beyond to help their clients. **What do you dislike about Invoca?** Javascript had to be tailored to our specific website / call center setup. Took a little time to get everybody on the same page but they delivered the functionality and it's built so that we can easily maintain it. **Recommendations to others considering Invoca:** We've looked at other providers in this space and I don't think you'll find another one that has the combination of functionality, pace of new development, and focus on customers that Invoca does. **What problems is Invoca solving and how is that benefiting you?** Invoca is helping us optimize our digital campaigns by informing us on which keywords and digital campaigns drive the most and highest quality phone calls. We've been able to make significant improvements to our return on marketing spend. ### 33. Invoca Review **Rating:** 5.0/5.0 stars **Reviewed by:** Christina B. | Senior Digital Media Specialist, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Invoca?** The ability to track down to the asset level, the signal functionality, the service we get with our onboarding rep, the reporting and the ability to tag offline assets **What do you dislike about Invoca?** Haven't found anything that we particularly dislike yet, perhaps the user flow. Set up of the UI could be more intuitive. **What problems is Invoca solving and how is that benefiting you?** We are solving for call tracking on direct response campaigns to determine if our phone calls resulted in lead gen. ### 34. Invoca is Great! **Rating:** 5.0/5.0 stars **Reviewed by:** Lianne H. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2018 **What do you like best about Invoca?** Invoca is an great platform that is very easy to navigate. Reporting options are very informative **What do you dislike about Invoca?** I can't say that I dislike anything about the platform **What problems is Invoca solving and how is that benefiting you?** Reporting issues and call tracking ### 35. Business Changer **Rating:** 5.0/5.0 stars **Reviewed by:** John R. S. | Founder, President & Broker Owner, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2018 **What do you like best about Invoca?** This service is a must have if you are running your own business **What do you dislike about Invoca?** There is nothing I dislike about this product **What problems is Invoca solving and how is that benefiting you?** Call routing, call tracking **Official Response from Louise Thompson:** > Thanks for your review, John! ### 36. Marketing Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Maggie H. | Marketing Manager, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2018 **What do you like best about Invoca?** The seamless integration across all of our internal reporting systems has allowed for automated reporting and optimizations of our campaigns. **What do you dislike about Invoca?** All in all, nothing stands out as a negative. **What problems is Invoca solving and how is that benefiting you?** We've seen an increase in call and order volume. ### 37. Call intelligence like never before! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2018 **What do you like best about Invoca?** Call intelligence like never before, so impressed with their signals program. Amazing technology. I love the visual reports. **What do you dislike about Invoca?** no issues here, I find the UI very easy to use and the reporting works great. I love the visual reports **Recommendations to others considering Invoca:** Heck yea, love them! **What problems is Invoca solving and how is that benefiting you?** We are a vendor we're using invoca to provide our clients with better KPI's regarding their new clients that visit throught their websites. ### 38. Great Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2018 **What do you like best about Invoca?** Ability to dive into where calls are coming from **What do you dislike about Invoca?** Sometimes it is a bit of a goose change trying to find origin from a call **Recommendations to others considering Invoca:** Make sure you have the call center supported and the bandwidth to handle lots of calls! **What problems is Invoca solving and how is that benefiting you?** Clients being able to connect call centers and visibility into where calls are coming from. Able to sort calls based on validity and later ### 39. Great Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2018 **What do you like best about Invoca?** DialogTech has continually provided our agency with the highest level of customer service we could expect. They are always willing to work through our issues (which happen to be many) and find solutions that work for us. **What do you dislike about Invoca?** The system can be a little confusing to set things up perfectly, but they help you through every question you have. **Recommendations to others considering Invoca:** Definitely try the software. **What problems is Invoca solving and how is that benefiting you?** We're able to fully track our marketing client's lead phone calls and actualize these results to the business owners we work with. Without this functionality, my job would be a lot more difficult. Many of my customers also use the platform as a way to analyze whether or not the phones are being answered in a professional manner. ### 40. Great platform for call tracking and campaign management **Rating:** 4.0/5.0 stars **Reviewed by:** Chris H. | Senior Manager of Strategic Partnerships, Consumer Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Invoca?** The Invoca platform has allowed us to easily track and monitor the success of our network on a campaign basis. The reporting and access to call details is quick and easy, which allows us to hunt down any issues with ease. **What do you dislike about Invoca?** As all campaigns are different, I wish that the system would allow you to treat them this way as well. We have issues with warm transfer campaigns due to the key prompt that is required on the inbound leg. Additionally, there are other set up issues that we have asked for but they are all or nothing solutions and not on a campaign basis. **What problems is Invoca solving and how is that benefiting you?** The platform has allowed us to better track, onboard and invoice all partners when generating inbound phone calls for them. ### 41. Helpful Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Monica S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2018 **What do you like best about Invoca?** They have always been helpful with our growing needs as a growing company. If we have questions or need additional guidance, they're willing to jump on a call and help you figure it out. **What do you dislike about Invoca?** The reporting has some limitations. We're still waiting on the improvement to roll out (it was supposed to be out last year). **What problems is Invoca solving and how is that benefiting you?** We are able to help our partners identify and attribute leads, thanks to DialogTech's ability to generate localized call tracking numbers and record calls. ### 42. I use Invoca to track details on campaigns and view syndicated reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2018 **What do you like best about Invoca?** I find the dashboard helpful for a snapshot. I also like using invoca to reference the campaign details. Also to see what syndicated partners have to offer. **What do you dislike about Invoca?** Jumping from syndicated campaigns to our company portal can be a bit inconsistent. **Recommendations to others considering Invoca:** It's pretty expensive. Rate reductions would be fantastic. **What problems is Invoca solving and how is that benefiting you?** I don't really use it for solve issues other than some reporting. ### 43. Great Show **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Invoca?** the networking and the people were the best part **What do you dislike about Invoca?** nothing that i can think of at the moment **What problems is Invoca solving and how is that benefiting you?** sourcing a reliable call platform with a good network ### 44. Invoca aids in Performance Marketing ease **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Invoca?** tracking capabilities, functionality and transparency **What do you dislike about Invoca?** not much to dislike! Maybe the tech is a bit confusing considering I am sales facing! **What problems is Invoca solving and how is that benefiting you?** tracking, performance metrics, ROI ### 45. Good information, interesting topics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Invoca?** Physical explanations of how the tool works and practical uses by clients **What do you dislike about Invoca?** some examples were in current implementation or not fully baked **What problems is Invoca solving and how is that benefiting you?** Search Marketing integration ### 46. Easy-to-use Pay Per Call Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2018 **What do you like best about Invoca?** Ease of use and the fact that it is the industry standard. **What do you dislike about Invoca?** Invoca is expensive. And while it is very easy to use, its expense has led to experimentation with other systems that may be significantly less expensive. **Recommendations to others considering Invoca:** Great for those starting out with Pay Per Call programs. **What problems is Invoca solving and how is that benefiting you?** Call tracking and attribution. ### 47. You get what you pay for. **Rating:** 4.5/5.0 stars **Reviewed by:** LIza S. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2018 **What do you like best about Invoca?** Ease of use, customer support, and options to syndicate **What do you dislike about Invoca?** The systems wont turn off campaigns that reach cap Billing can be confusing **Recommendations to others considering Invoca:** Its more expensive than some of its competitors, but you get what you pay for. **What problems is Invoca solving and how is that benefiting you?** Once stop shop for, affiliate and advertiser management, robust real time tracking and reporting, dedicated support ### 48. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2018 **What do you like best about Invoca?** Invoca makes statusing prospect calls is a breeze **What do you dislike about Invoca?** I dislike that there is no way to set a date when you want a number to end. **What problems is Invoca solving and how is that benefiting you?** We have been able to use signal AI to status our calls into a variety of buckets. This has helped with tracking sales cycles. ### 49. Great tech so far for us **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Invoca?** Easy to see what I need to see and big business value early. Easy to consume reports and evaluating calls has been great. **What do you dislike about Invoca?** Not much - a little longer setup than I hoped for. Other than that, it's been a great start to the platform and I am excited about the future roadmap and integrations. **Recommendations to others considering Invoca:** Definitely worth checking out and evaluating. **What problems is Invoca solving and how is that benefiting you?** The recordings have brought some issues to our attention that we can work on fixing. Reporting is much nicer than our previous reporting. ### 50. Great Call Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2018 **What do you like best about Invoca?** Best way to automate the google adwords call tracking and performance analytics! **What do you dislike about Invoca?** Nothing so far, worked with them for over a year. **What problems is Invoca solving and how is that benefiting you?** We used invoca to automate business processes for lead management and were able to create new opportunities for growth with their easy to use data connections! ## Invoca Discussions - [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) - 1 comment, 1 upvote - [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) - 2 comments, 1 upvote - [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) - 2 comments, 1 upvote - [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) - 1 comment, 1 upvote - [Does the solution integrate with my martech stack?](https://www.g2.com/discussions/integrations-b791a41e-b5f7-45fa-a073-fa527be464b3) - 1 comment, 1 upvote - [View Invoca pricing details and edition comparison](https://www.g2.com/products/invoca/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+00%3A46%3A43+-0500&secure%5Bsession_id%5D=b2e9df9c-eab8-4b1e-9b91-da8d30ef1204&secure%5Btoken%5D=edee8095ade638fc4679890ead9b35e88b00b37db3ee50114b558f0c07bcbaeb&format=llm_user) ## Invoca Integrations - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - [Adobe Experience Cloud](https://www.g2.com/products/adobe-experience-cloud/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [BMG Creative](https://www.g2.com/products/bmg-creative/reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) - [Freshpaint](https://www.g2.com/products/freshpaint/reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Impact](https://www.g2.com/products/impact-reporting-ltd-impact/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Natural Intelligence](https://www.g2.com/products/natural-intelligence/reviews) - [NICE CXone](https://www.g2.com/products/nice-cxone/reviews) - [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) - [Quantum Digital Technology Limited](https://www.g2.com/products/quantum-digital-technology-limited/reviews) - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Skai](https://www.g2.com/products/skai/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) - [VWO Conversion Optimization Platform](https://www.g2.com/products/vwo-conversion-optimization-platform/reviews) ## Invoca Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Quality Assurance** - Evaluation - Calibration - Reports **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Generative AI** - AI Text Summarization **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Engagement** - Feedback - Dashboards - Training **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Performance** - Integrations - Compliance **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Generative AI** - AI Text Summarization **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Invoca Alternatives - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (727 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,740 reviews) - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - 4.9/5.0 (314 reviews)