# Freshpaint Reviews
**Vendor:** Freshpaint  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 3
## About Freshpaint
Freshpaint is lovingly referred to as a "recovering CDP". When Freshpaint first launched, it positioned itself as a general customer data platform before revamping its platform specifically for Healthcare providers. Unlike generic CDPs, Freshpaint's Healthcare Privacy Platform helps organizations execute data-driven marketing strategies while complying with industry regulations. Freshpaint helps healthcare providers keep their first-party customer data HIPAA-compliant by default. We replace the tracking technology used by Google, Facebook, and others to enable you to use those tools AND stay HIPAA compliant. ID masking and allowlists are built in, making Freshpaint HIPAA safe by default. Freshpaint is the only customer data platform purpose-built for healthcare.




## Freshpaint Reviews
  ### 1. Just what is needed in todays fastpaced world for data analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 25, 2023

**What do you like best about Freshpaint?**

Freshpaint is HIPAA compliant which is great as privacy is what everyone should respect and by using tools that are certified we can ensure this. The best thing is that you don't need to know complex coding, you can do all of this with the click of a button.
It is also great that they offer a "forever" free plan that helps small-scale users and big users user tryout the service.

**What do you dislike about Freshpaint?**

Although there is rarely anything wrong with the service but I think the pricing is somewhere they could do more.
But since they offer customized plans, it mitigates this factor.

**What problems is Freshpaint solving and how is that benefiting you?**

As a consultant, we need to implement this to our customer. There the end-user are not that coding savvy so the "Event Mappings With Clicks".
It is a great alternative to Segment.

  ### 2. Easy to use tool to measure clicks on site!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jay C. | Secondary Science, Chemistry, Physics and Biology teacher, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 03, 2022

**What do you like best about Freshpaint?**

The layout is simple and easy to navigate. I find it easy to create events on the platform too.

**What do you dislike about Freshpaint?**

Lack of tutorial for beginners to use the site.

**What problems is Freshpaint solving and how is that benefiting you?**

To provide us with an easy platform to monitor and collect users' data on the site

  ### 3. Love the insights this software provides !

**Rating:** 4.5/5.0 stars

**Reviewed by:** Dana S. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 29, 2022

**What do you like best about Freshpaint?**

I like having all the information I seek in one place. And it shows things that I didn't even think to look for. No more piecing together database entries from production mysql

**What do you dislike about Freshpaint?**

It took some time to learn how to read the data but that is normal with new software I suppose

**What problems is Freshpaint solving and how is that benefiting you?**

It is helping save time and mental energy by backfilling and being set it and forget it.



- [View Freshpaint pricing details and edition comparison](https://www.g2.com/products/freshpaint/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+02%3A42%3A10+-0500&secure%5Bsession_id%5D=5d439af4-6ec4-447f-b1bb-976447c67538&secure%5Btoken%5D=d11c0a09ef10f2c2ddd92f25e0d690b93432ce5e54132f155b8f4fbc6ac8940f&format=llm_user)

## Freshpaint Features
**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

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