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At a Glance
Market Segments
Small-Business (38.7% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial Per Month
Invoca
Star Rating
(961)4.5 out of 5
Market Segments
Small-Business (38.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaMarchex
Star Rating
(184)4.1 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Invoca excels in Quality of Support with a score of 9.1, while Marchex falls behind at 8.2. Reviewers mention that Invoca's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Invoca's Call Recording feature is rated at 9.0, which is slightly lower than Marchex's impressive 9.7. Users on G2 appreciate Marchex's superior call recording quality, which they find essential for accurate analysis.
- G2 users highlight Invoca's strength in Multi-Touch Attribution with a score of 9.2, compared to Marchex's 7.6. Users say that Invoca provides better insights into customer journeys, allowing for more effective marketing strategies.
- Users report that Invoca's Ease of Use is rated at 8.4, while Marchex is slightly lower at 8.0. Reviewers mention that Invoca's user interface is intuitive, making it easier for teams to adopt and utilize the software effectively.
- Reviewers mention that Invoca shines in Data Collection with a score of 9.1, while Marchex's score is not specified. Users say that Invoca's robust data collection capabilities allow for better customer insights and marketing decisions.
- Users on G2 report that Invoca's Generative AI features, particularly in AI Text Summarization, score 9.0, while Marchex's score is slightly lower at 8.9. Reviewers mention that Invoca's AI capabilities enhance their marketing efforts by providing concise summaries of call data.
Pricing
Entry-Level Pricing
Invoca
No pricing availableMarchex
Marchex Marketing Edge - Core
Free Trial
Per Month
Know which marketing efforts generate inbound calls and texts
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
Free Trial
Invoca
Free Trial is available
Marchex
Free Trial is available
Ratings
Meets Requirements
8.8
815
8.2
168
Ease of Use
8.4
816
8.0
167
Ease of Setup
8.0
552
7.8
134
Ease of Admin
8.3
536
7.9
134
Quality of Support
9.1
803
8.2
159
Has the product been a good partner in doing business?
9.2
540
8.3
133
Product Direction (% positive)
8.8
801
7.2
165
Features by Category
Call Analytics
9.1
93
9.7
5
8.5
78
Not enough data
8.6
89
8.3
5
8.3
75
Not enough data
Agent Performance Management
8.4
70
Not enough data
8.0
79
Not enough data
8.3
70
Not enough data
Generative AI
8.2
22
Not enough data
Agentic AI - Conversation Intelligence
6.8
12
Not enough data
6.5
12
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
7.1
11
Not enough data
6.8
11
Not enough data
7.4
11
Not enough data
Quality Assurance
8.9
41
Not enough data
8.7
39
Not enough data
8.8
47
Not enough data
Engagement
8.9
43
Not enough data
8.7
46
Not enough data
8.9
43
Not enough data
Performance
8.9
42
Not enough data
9.1
41
Not enough data
Generative AI
8.2
18
Not enough data
8.6
18
Not enough data
Attribution Modeling
8.9
33
Not enough data
8.4
32
Not enough data
8.1
31
Not enough data
7.9
32
Not enough data
8.8
35
Not enough data
8.1
34
Not enough data
Agentic AI - Attribution
6.3
8
Not enough data
7.3
8
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
Marketing
8.9
25
Not enough data
9.2
26
Not enough data
9.1
35
Not enough data
8.9
36
Not enough data
Reporting
8.7
38
Not enough data
8.3
36
Not enough data
8.2
38
Not enough data
Generative AI
8.5
8
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
303
8.7
42
9.2
329
8.9
43
8.5
201
8.1
12
Tracking
8.7
310
7.9
32
8.9
319
8.1
14
8.7
279
7.6
27
Analytics
9.0
338
9.0
46
9.2
314
9.3
43
8.6
316
8.7
36
8.6
156
Not enough data
Call Routing
8.7
254
7.1
21
8.7
195
7.4
19
8.3
163
7.6
16
Administration
8.5
137
Not enough data
9.1
164
7.3
5
9.2
190
9.3
7
Agentic AI - Inbound Call Tracking
7.8
20
Not enough data
8.5
19
Not enough data
7.5
19
Not enough data
Marketing Operations
8.4
49
Not enough data
9.1
57
Not enough data
8.8
51
Not enough data
9.1
58
Not enough data
8.1
47
Not enough data
7.8
45
Not enough data
Campaign Activity
8.8
59
Not enough data
8.7
63
Not enough data
8.4
52
Not enough data
8.7
56
Not enough data
8.8
51
Not enough data
7.9
49
Not enough data
Agentic AI - Marketing Analytics
6.5
14
Not enough data
7.4
14
Not enough data
6.7
13
Not enough data
Categories
Categories
Shared Categories
Invoca and Marchex are categorized as Conversation Intelligence and Inbound Call Tracking
Unique Categories
Invoca is categorized as Marketing Analytics, Attribution, Speech Analytics, and Contact Center Quality Assurance
Marchex has no unique categories
Reviews
Reviewers' Company Size
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marchex
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Hospital & Health Care
8.9%
Financial Services
5.7%
Telecommunications
5.3%
Internet
5.3%
Other
47.7%
Marketing and Advertising
60.6%
Internet
7.2%
Automotive
3.3%
Information Technology and Services
2.8%
Real Estate
1.7%
Other
24.4%
Alternatives
Discussions
How do you insure your customers data safety from your employees at invoca ?
2 Comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
Marchex has no discussions with answers
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