Frontify Reviews & Product Details

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™.

Product Website

Seller

Frontify AG

Discussions

Frontify Community

Languages Supported

German, English, French, Dutch

Product Description

Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.

Overview by

Chris Hannon

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Frontify Integrations

(41)

Verified by Frontify

Frontify Media

Go beyond asset storage. Organize, tag, and track all your brand content while integrating it with collaborative workflows and templates that amplify creativity and consistency.

Centralize your guidelines in secure portals that manage all your brands and bring scalable consistency and clarity to every team.

Keep your teams agile with templates that help marketers create on-brand content while designers can focus on high-value campaigns.

Streamline brand inquiries and ensure compliance: Get immediate answers and maintain consistent messaging with the AI-powered Brand Assistant.

Reduce silos by connecting your brand portals with the tools your teams rely on.

Official Downloads

(2)

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Nora N.

Ux Ui designer

Small-Business (50 or fewer emp.)

6/3/2024

"Frontify is an efficient tool to share guidelines and assets to all our client and be visible"

3.5/5

What do you like best about Frontify?

A lot of way to displays content. All we need to build attractives pages. Collaboration easy. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Impossible to get the tracks of old modifications. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Nora, we are grateful for your feedback on Frontify. We're glad to hear that our platform helps you create meaningful brand engagment and streamline collaboration. Your input on tracking old modifications is truly valuable as we work towards enhancing version control for our users. While we do not offer this feature at the moment, our support team is often able to revert changes to pages as needed. Next time you need to undo something in the product and you run into an issue, I encourage you to chat with our lovely support team for help 💜 Your feedback means a lot to us and we are thankful to have you as a part of the Frontify community. Cheers! - Max from Frontify

Byron A.

Enterprise (> 1000 emp.)

5/5/2024

"Amazing product! A must-have for someone to elevate the Brand Management experience."

4.5/5

What do you like best about Frontify?

So easy to use. Working on the UI doesn't require advanced skills. A lot of useful features that you can easily integrate to your application. Support is always there to help. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Limitation on the behavior and customization of content blocks. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Byron, we truly appreciate your kind review! It's great to know that our product's user interface and features are proving to be beneficial for your team. We will definitely take your feedback into consideration for future improvements of our content blocks, which our team is actively working on. Thank you for your support as a valued customer, and please don't hesitate to reach out with any additional suggestions. Cheers! - Max from Frontify

Verified User in Automotive

Enterprise (> 1000 emp.)

8/11/2024

"Getting started with Frontify"

5/5

What do you like best about Frontify?

Customer service is fast, friendly and helpful Review collected by and hosted on G2.com.

What do you dislike about Frontify?

There are technical limitations to the structure of the pages and the design systems you can set up with it. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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We sincerely appreciate your feedback on our customer service. Our support team is a great bunch! Your comments on our platform's page structure and design limitations are noted, and we will definitely take them into account as we continue to improve our platform. In fact, we are announcing some important updates that should help you create more dynamic page content in October, so stay tuned for updates! Knowing that our platform serves as a reliable source for you is truly rewarding, and we hope it continues to meet your needs in the future. - Max from Frontify

P.S. I included a recording below to our most recent webinar recording about design systems, so I hope it will give you some ideas!

See how Frontify improved

Dani M.

Sr. Graphic Designer

Mid-Market (51-1000 emp.)

11/3/2023

"Lots of great features to keep your Brand Guides updated and looking professional."

4/5

What do you like best about Frontify?

Easy to use modules help you populate and integrate all the information that should be displayed in your brand guidelines.

Customer support is relatively quick and helpful, seemingly by humans vs. bots. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

In order to utilize the Analytics, all users must be logged in. We need our guide to be public because we have too many users to manage, but then loose out on knowing how often it is used and by who. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Frontify allows one place for users to go to to find the most up-to-date brand assets, guidelines, and design resources. Being able to send one link vs. locate and send assets to requestors over and over is a huge time-saver. We also reference it frequently internally to quickly grab a hex code or download a swatch file. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Dani, thank you for your honest review. We appreciate that you find our product to be user-friendly and our customer support helpful! We understand your frustration with Analytics. As you noted, our product was only built to track logged in users who have agreed to our terms at signup, but we will look to improve this feature in the future. Your opinion is greatly valued and we are thankful that you took the time to share your thoughts. - Best, Max from Frontify

Suzanne P.

Sr Producer Program Manager

Enterprise (> 1000 emp.)

11/28/2023

"Love the templates and UI - sometimes the templates can be sensitive and glitchy"

3.5/5

What do you like best about Frontify?

The self serve tools are amazing and the UI is easy to understand and mostly intuitive. I feel so accomplished when I create something with the template - it's fun and really quite professional looking. I enjoy the asset management as well.

Customer support is readily available - which I appreciate - they cannot always solve the issue but at least it's quite responsive and they always follow up. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I am often troubled by the odd glitches I run into regularly. I have to create my template in Safari even though I am a Chrome user because the template is not usable/viewable at all in Chrome and the help desk cannot figure out why this is happening to me. At least I've got a workaround -but it is a bit frustrating.

I also find the templates to be sensitive and I'm frequently having to refresh my screen when I toggle between edit and view.

My personal projects are a mess - i would like to be able to create folders here

The asset management is good but the search filters don't always work and the tagging isn't very functional Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

We can now create beautiful social post using a template - for our design 'challenged' partners. We have a zillion assets in the DAM (localized into many different languages) and now thank GOD we don't have to weed through Box to find what we want. Also love that we can archive/hide assets that are no longer of use when we make a change. Everything is all in one place now - photography, logos, templates etc Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Suzanne, thank you for taking the time to review us! We're happy that you're enjoying our self-serve tools and UI. It's also great to hear you're enjoying working with our Customer Support team and using Templates so thoroughly 🙌

Thank you for your patience with some of the glitches and feature issues you mentioned. We are doing our best to improve our product to be more user-friendly, all around. Regarding creating folders in personal projects, this is actually possible. You just need the right permissions! I'll reach out to your Frontify rep to get you set up correctly there 😊

Thanks again for your honest feedback! It goes a long way to help us improve the experience of Frontify users like you. - Cheers, Max from Frontify

Tarsila T.

Mid-Market (51-1000 emp.)

8/10/2023

"Good product and great customer service"

4/5

What do you like best about Frontify?

Frontify is great for gathering information and brand assets. I appreciate how I can concentrate all brand materials and guidelines in a single place and check it easily as well. Plus it allows to work with multiple brands. Another upside of using Frontify is that it gave my team/ company the possibility to have it for other use cases as well, like a mediabank for public sharing as well as career page Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The backend use can be a bit ocnfusing. I haven't still mastered getting all of my backend files and folders optmised. That gets even more complicated with having multiple guidelines for the same brand, for example in my case multiple we have different guideline contents for the same brand in different countries Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

It is easy to keep the content and brand guidelines up to date. Also it serves as a home for our media bank (aka images and other content, such as logos and press releases) for outside sharing. The most innovative way I founf to use frontify its making it into our career page, which is connected with an external HR platform. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Tarsila, thank you for your review of Frontify! It's great to hear that you've found other creative ways to use our product, like for your Career page. We know that the backend can get a bit confusing at times, and we'll certainly take your feedback into consideration as we strive to improve this experience. In the meantime, I encourage you to take a look at our recent webinar on the topic of building a good DAM user-experience (link below!). It might give you some ideas 💡 Thank you again for your feedback! - Max from Frontify

See how Frontify improved

Neil T.

Mid-Market (51-1000 emp.)

8/11/2023

"Solid platform for all-in-one brand guidelines and asset management"

4/5

What do you like best about Frontify?

Range of powerful features; successful combination of visual guidelines and DAM; variety and types of content the platform can handle with ease; general ease of WYSIWYG editor when creating and editing content; responsive and helpful support team. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Substantial price increases / tier changes (although, to be fair to Frontify, they have honored our legacy pricing and plans—ie. we've not yet been kicked out for not upgrading!). Interface and setup of features, user management etc can be fiddly, difficult to follow / understand, and not always intuitive. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

It gives us a centralized, objective, easily updated, one-stop shop for all our international staff to understand our brand (its DNA, as well as our vsiaul and verbal identity), to be inspired by it (through explanation and examples), and to freely access the resources they need to champion it in their day-to-day work (via the asset libraries). Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Neil, thank you for your kind review! We are really happy that our product and support team has been helpful for you and your team. Admittedly, our product does have a bit of a learning curve, so if you or your teammates need a refresher, please reach out to our team for some help. We appreciate your understanding of our recent price changes, as will happen from time to time as our product and business evolves. It's great that our team was able to accommodate you, though 😊 Thank you, Neil! - Max from Frontify

Russell B.

Mid-Market (51-1000 emp.)

5/26/2023

"Modern, slick and extremely customisable"

4/5

What do you like best about Frontify?

Frontify plays an important role in the day to day running of our brand implementation and asset management.

We use Frontify for two distinct purposes, firstly it is our brand guidelines – we implemented the brand portal at a time when we refreshed our brand, so it has been vital our users can access a reliable and well designed single source of all things brand and house style. It has delivered this successfully, thanks to its endless customisation, clear layout and the ability to be easily updated on the fly by admin users.

Secondly Frontify is our asset library. After lots of help from the Frontify team we have been able to create a simple way to organise our large library of not-so-simple asset types. This provides clarity for our users.

Equally important, our Customer Success Manager Jo is an absolute wonder to work with – always super helpful, really friendly, knowledgeable and reliable :-) Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I found it quite a big learning curve when migrating to Frontify, and understanding the front-end/back-end set-up was quite different compared to our previous DAM. However most things that amount to any dislikes about Frontify are mainly small things that can create little niggles for our user journeys.

For example, it is not possible to crop an image at a specific size (i.e. web banner) and choose the exact crop area. This means that images are output from Fronitfy with crops that may miss parts of the image we wanted. To remedy we have had to direct users to a third party website to resize their assets for the crops they need, which is not really ideal. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Frontify is helping us to implement our refreshed brand in a clear, concise and structured manner. We have multiple pages pertaining to different areas within our brand, each with lots of different media and content. The ability for admin users to easily update pages and hyperlink to different parts of the library on the fly is extremely useful and time efficient. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Russell, we're delighted to hear that Frontify has been a useful tool for your brand implementation and asset management 🙌 We also appreciate your kind words about your Customer Success Manager Jo and have shared your feedback with her! Apologies for your frustrations around cropping images. Your feedback helps us in enhancing our product, and we thank you for taking the time to express your experience. Thanks again! - Max from Frontify

Benjamin F.

Enterprise (> 1000 emp.)

8/9/2023

"Frontify is the easiest way to elevate your brand within your team and with your partners"

4.5/5

What do you like best about Frontify?

Managing your brand guidelines is made super easy, takes very little time to train anyone to update, add content and to manage brand assets.

Love the user management as well, great control and view on who gets to see/edit/manage specific areas of our brand content. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

It hasn't always been the most intuitive interface, but it is getting better with time, and there is a world of difference between what we had when we started using Frontify back in 2015, and today. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Frontify solves a few problems in a very easy way for us:

- our single sign on integration allows any of our employees to access brand content, without having to send out invites

- collaborating on content is made super easy

- Getty sync helps us bring ALL our assets in one place and eliminate the need for granting access to our getty account to too many people

- managing multiple brands, on the same platform means our brand teams can help each other as editing skills are shared

- user management is made easy Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Benjamin, we are grateful for your positive review of Frontify and the fact that you have been with us since 2015. It's wonderful that you've seen our improvements over the years. We continually strive to make our platform more user-friendly and your feedback is enormously helpful during this process. It only gets better from here 🙌 Thank you again for taking the time to review us. - Max from Frontify

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

2/4/2024

"Brand Governance perfected!"

4.5/5

What do you like best about Frontify?

The libraries, the posibility to customize assets, the structure and overview that brings to the company regarding all brand assets available. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The bugs, and when uploading several assets it takes times for them to show up. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for taking the time to share your thoughts on Frontify. We're delighted to hear that you're finding value in the libraries, customizable assets, and overall structure that it brings to your company's brand assets. Your feedback regarding the bugs and delay in asset uploads is truly valuable to us, and we want to assure you that our team is continuously working towards improving the platform's performance. If you have any further suggestions or feedback, please don't hesitate to reach out. Once again, we appreciate your support! - Max from Frontify