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Frontify Reviews & Product Details

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™.

Product Website

Seller

Frontify AG

Discussions

Frontify Community

Languages Supported

German, English, French, Dutch

Overview by

Chris Hannon

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Frontify Integrations

(41)

Verified by Frontify

Frontify Media

Go beyond asset storage. Organize, tag, and track all your brand content while integrating it with collaborative workflows and templates that amplify creativity and consistency.

Centralize your guidelines in secure portals that manage all your brands and bring scalable consistency and clarity to every team.

Keep your teams agile with templates that help marketers create on-brand content while designers can focus on high-value campaigns.

Streamline brand inquiries and ensure compliance: Get immediate answers and maintain consistent messaging with the AI-powered Brand Assistant.

Reduce silos by connecting your brand portals with the tools your teams rely on.

Official Downloads

(2)

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Customers agree: Frontify delivers ROI

Get a 367% ROI with Frontify

Frontify Reviews (206)

G2 reviews are authentic and verified.

Here's how.

Rafael A.

Brand Design Lead

Enterprise (> 1000 emp.)

10/2/2024

"Amazing tool"

4.5/5

What do you like best about Frontify?

How much possibilities it present to create a brand portal, with all the guidelines, in a straighforward and easy way.

Sublime customer support. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Some limitations of the blocks available. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

With Frontify we were able to create brand guidelines (design and identity) and asset manangement for our various brands, so we can make sure our world wide subsidiaries and agencies that work for us can comply with our brands CI, all this in a live platform that can easily evolved and be updated. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Rafael, thank you for sharing your experience with Frontify! We are delighted to hear that you find our platform user-friendly for creating your brand portal. Customer support is our top priority, so it's great to know that you had a positive experience with us. Your feedback on the available blocks is important as we strive to continually improve Frontify to better meet your needs. By chance, have you explored the blocks on our Marketplace yet? I'll share a link with you below on how you can access new blocks there — maybe you'll find something more suitable for your needs. Please feel free to reach out with any additional feedback or questions, and thanks again. - Max from Frontify

See how Frontify improved

Violeta D.

Campaign Manager

Enterprise (> 1000 emp.)

11/22/2024

"Fast and user friendly"

5/5

What do you like best about Frontify?

The easy edit mode and the capacity to build your own pages Review collected by and hosted on G2.com.

What do you dislike about Frontify?

the small banner at the top of the pages, needs more flexibility of work, it's not very responsive either for mobile experiences. Review collected by and hosted on G2.com.

Verified User in Law Practice

Enterprise (> 1000 emp.)

7/19/2024

"Frontify is awesome!"

5/5

What do you like best about Frontify?

As a Senior Brand Manager, I have been using Frontify for almost a year now. It has significantly streamlined our brand management processes and has truly been a game-changer.

Everyone in the company, from in-house designers to the average user, has been using and is impressed by the platform. The Frontify Desktop App, in particular, has been a game-changer for our designers, enhancing their productivity and workflow.

It's hard to imagine how we managed our day-to-day brand activities before Frontify. The platform has made such a positive impact on our efficiency and consistency.

Also, the customer support is exceptional, always ready to answer questions and solve problems, regardless of complexity. Their dedication to customer satisfaction is evident and greatly appreciated. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The back-end can be somewhat complex, and there is a steep learning curve initially. However, the Frontify team consistently takes client feedback seriously and makes continuous improvements to enhance user experience dealing with the back-end. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for sharing your positive experience with Frontify! It's great to hear that our platform has helped streamline your brand management processes and boost the work of your team, especially those using the desktop app. Your feedback is highly valuable to us as we continue working to enhance user experience. We truly appreciate your support as a valued client of Frontify. - Max from Frontify

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

9/17/2024

"Easy to implement, and support is always there when needed!"

5/5

What do you like best about Frontify?

What I like most about Frontify is the flexibility of the building blocks. They make it easy to quickly build and adapt content on the fly. Thanks to this, we were able to launch our brand page in no time and continue refining it step by step, making it a truly agile process. Additionally, the support is outstanding. Whether through the chat function on the platform or our dedicated support contact, responses are always fast and solutions are provided quickly. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The UI/UX could use some refinement. At times, it takes too many clicks to complete simple tasks, particularly when using the template function. This can be frustrating and time-consuming, both for us and our end users. Additionally, user management is a bit confusing. There are multiple ways to invite users to the guidelines, but not all options offer the same functionality, such as setting time-limited access. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

After our recent rebranding, we needed an efficient way to make the new brand accessible to employees, markets, and partners. Frontify has been the perfect solution for this.

Furthermore, the template function allows our teams to create their own marketing materials, which has significantly reduced the workload for our headquarters' design team. It also empowers employees and markets to tailor content to their specific needs while ensuring everything stays on-brand and consistent. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for sharing your experience with Frontify. We are delighted to hear that you are appreciating the flexibility of our content blocks and that our Support team has been attentive to your needs. They're a great bunch! Your feedback on user management is also invaluable to us as we work towards making improvements to this feature—we know it can be a bit confusing at times. It's great to know that our template function has helped streamline your marketing efforts. We are announcing some improvements to this feature in our upcoming product keynote, so we hope you can join! If you have any additional suggestions or questions, please do not hesitate to contact us. - Max from Frontify

Verified User in Hospitality

Mid-Market (51-1000 emp.)

10/10/2024

"Good and efficient program. Only difficult to work with because of some unexpected errors sometimes"

4/5

What do you like best about Frontify?

To make sure the whole company knows about the right branding Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Sometimes it gives unexpected errors which makes it inefficient to work with. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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We truly appreciate your feedback on are thrilled that Frontify has been beneficial in aligning your company's vision. Sorry for any bugs you encountered while using our platform. In case you haven't done so, next time you experience an issue, can you let our support team know about it? This is the quickest way to resolve bugs so we can provide a better experience for you and other Frontify users. If you have any additional feedback or suggestions, please do not hesitate to reach out. Thank you for taking the time to review us and for being a valued customer. - Max from Frontify

Verified User in Financial Services

Mid-Market (51-1000 emp.)

7/22/2024

"Single source of truth"

3.5/5

What do you like best about Frontify?

Its great to have everything in one place and searchable. None of this emailing back and forth trying to find the latest copy of the guidelines or assets, it is a single source of truth.

The support team are alsways quick to respond and take an indepth look at your problem and will pass on feedback to developers. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Sometimes the integration into other systems is clunky and you can be limited in what you can do on your brand guideline pages.

A big one for our business too that templates do not support tables or overflow text, that has really hindered our use of templates unfortuantly. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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We sincerely appreciate your feedback and are thrilled to hear that our brand guidelines solution has had a significant impact on your work. Your praise for our support team means a lot to us, and we will make sure to pass along your suggestions to our product team for future enhancements. We are actively working on resolving any limitations in our templates to provide a smoother experience for all users. We'll share the updates with you as we make progress! Thank you for your valuable input, and don't hesitate to reach out with any further suggestions or concerns. - Max from Frontify

Verified User in Hospitality

Enterprise (> 1000 emp.)

12/3/2024

"Functional and easy"

4.5/5

What do you like best about Frontify?

A lot of sections and possibilities to create the best possible page. And when in need of something, excellent customer support. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

It is not possible to resize section to your liking. Review collected by and hosted on G2.com.

Verified User in Human Resources

Enterprise (> 1000 emp.)

5/15/2023

"Implementing Brand Guidelines with Frontify"

4.5/5

What do you like best about Frontify?

Frontify's customer service goes above and beyond to get the questions you have answered quickly as well as partnering with you to find the best workflow for your brand guidelines. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

We have not yet found a downside to using Frontify for brand guidelines. Frontify is constantly adding new features and innovating which we enjoy seeing as they role out. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Frontify has helped us take all of our brand guidelines and brand assets, house them in one place with great user experience on the front and back end. This allows our company from sales, marketing, comms and essentially every department to stay aligned with our corporate brand along with having the latest graphics and updated templates. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for your positive review! We value your feedback and are delighted that you are enjoying your experience with Frontify. Our team is always trying to make our features even better with new functionality. Appreciate you taking the time to provide us with your valuable and helpful input. - Max from Frontify

Nefeli K.

Mid-Market (51-1000 emp.)

4/2/2024

"Game-changer!"

4.5/5

What do you like best about Frontify?

I love that Frontify is honestly and absolutely the holy grail of our marketing team.

Everything conveniently uploaded and organized together, so easy for the internal team but also for the external users to find.

Also, really appreciete the customer service, how amazing and fast the whole team of Frontify is. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Since we work a lot with templates, I would appreciate if the design process was more user-friendly.

It's relatively hard to give a lot of freedom to our end-users, if we change something on the back-rnd they have to start over, there are no grid lines... it could be a bit easier! Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Nefeli, thank you for sharing your positive experience with Frontify! It brings us joy to hear that our platform has been beneficial for your marketing team. Your kind words regarding our customer service are truly appreciated, and we will certainly consider your feedback on the design process with our templating solution. It's wonderful to hear that Frontify is serving as your go-to source for your brand management. If you have any more suggestions, please don't hesitate to let us know. - Max from Frontify

Verified User in Transportation/Trucking/Railroad

Enterprise (> 1000 emp.)

6/23/2024

"Frontify newbie"

5/5

What do you like best about Frontify?

I have had excellent support since working with Frontify. There were a few things I couldn't access at the beginning of my journey and I was told to check with support. I was a bit worried that this was going to add time to resolving the issues I was having but even though I'm not in the same country or timezone as support, it was still excellent. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

So far I haven't had any downsides to using Frontify. There are a lot of features so it can be a little intimidating at first, but the guidance is very comprehensive and easy to understand. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for sharing your experience with us! We are pleased to hear that you have been receiving exceptional support from our team, even across different time zones. I see that Lissa and Frank recently helped you out, they are total rockstars 🙌 Your feedback is invaluable to us as we work towards making our platform more user-friendly and intuitive to enhance your workflows. If you have any questions or need further assistance, please do not hesitate to reach out. - Cheer, Max from Frontify