Frontify Reviews & Product Details

Frontify has enabled us to work more seamlessly across teams by providing a single source of truth for images we can use across countries. It also makes it easy to access these assets, rather than relying on SharePoint. The image resizing option is also helpful. Review collected by and hosted on G2.com.

I haven’t noticed any downsides so far. We’re only using a few features at the moment, so it’s still early for us. Review collected by and hosted on G2.com.

This gives us a single source of truth for everything related to our brand needs. Review collected by and hosted on G2.com.

I’d like to see a few more features added, such as AI copy integration when working with and interacting with templates. Review collected by and hosted on G2.com.

I like Frontify for its ease of use from both a user perspective and backend admin. The backend feels intuitive and has a nice clean UI. Setting up Frontify was quite easy, and the support team and CSM are great. Review collected by and hosted on G2.com.

There isn't anything I would say I dislike, and a lot of the teething issues we had were more down to getting to know the platform, and trying to rush the implementation. Review collected by and hosted on G2.com.

It is easy to use and offers a lot of filtering options, which makes it easy to find assets in a large library Review collected by and hosted on G2.com.

The API is not as strong as with other DAMs and it has quite a few technical downsides which limit us Review collected by and hosted on G2.com.

I like that Frontify provides a single reliable source of approved assets, which really helps in managing digital assets efficiently. I appreciate the controlled decentralization it offers, ensuring that what enters the system is correct, allowing the system to grow in a coherent way. It's also scalable to all global teams, which adds significant value for extensive operations. Review collected by and hosted on G2.com.

adoption (change management) Review collected by and hosted on G2.com.

It has enabled us (Skyscanner) to manage our brand world, and keep it up to date, especially across all markets. Review collected by and hosted on G2.com.

The only issue I found was the visual layout of frontify was a bit limiting, and could do with some refinement Review collected by and hosted on G2.com.

Frontify is very easy to use and allows me to go further in my job as a brand manager. Review collected by and hosted on G2.com.

The help center is not evolving quickly enough compared to the platform's developments. It is sometimes complex to understand how to use the developments. Review collected by and hosted on G2.com.

I love the simplicity of using Frontify to set up the entire guidelines and share the information. The initial installation was done easily. Review collected by and hosted on G2.com.

RAS Review collected by and hosted on G2.com.

At BSI, we use Frontify as our central platform for managing Brand and Marketing assets. I love how easy it is to find, share, and use brand approved assets across different projects. The visual interface is clean with accessible guidelines and editable formats. It really helps in storing and organising logos, templates, images, and brand guidelines in one easy to access space. Review collected by and hosted on G2.com.

As our assets library grow, finding specific assets can take longer than expected. Better search filters and metadata options would make that easier. User roles could also be more granular for managing access and editing rights. Review collected by and hosted on G2.com.

The Frontify Guidelines set the industry standard for brand portals in terms of front-facing consumer view and user experience. They're highly customizable and they're constantly coming up with new features. Review collected by and hosted on G2.com.

The split between front-end and back-end is confusing for users. Adding users is difficult since you have to add them on the individual library/project/guideline level and not just an overall invitation. Creating groups helps with this issue, but it's still a bit of a workaround. The only way to implement targets for better security is on the front-end, which is nice, but that feature doesn't exist for the back-end, namely in Projects. I'd like the option to add targets or a feature that allows me to hide assets from certain or all users invited to a Project. Review collected by and hosted on G2.com.