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G2 recognized Frontify
Frontify

By Frontify AG

4.5 out of 5 stars

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Frontify Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Frontify Media

Frontify Demo - DAM
Go beyond asset storage. Organize, tag, and track all your brand content while integrating it with collaborative workflows and templates that amplify creativity and consistency.
Frontify Demo - Brand guidelines and portals
Centralize your guidelines in secure portals that manage all your brands and bring scalable consistency and clarity to every team.
Frontify Demo - Templates
Keep your teams agile with templates that help marketers create on-brand content while designers can focus on high-value campaigns.
Frontify Demo - AI
Streamline brand inquiries and ensure compliance: Get immediate answers and maintain consistent messaging with the AI-powered Brand Assistant.
Frontify Demo - Integrations
Reduce silos by connecting your brand portals with the tools your teams rely on.
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Frontify Reviews (205)

Reviews

Frontify Reviews (205)

4.5
206 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Frontify for its user-friendly interface and excellent customer support, which make managing brand assets straightforward and efficient. The platform's ability to centralize all brand guidelines and assets helps teams maintain consistency and streamline workflows. However, some users note that the search functionality could be improved, especially as asset libraries grow.

Pros & Cons

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Samantha B.
SB
Mid-Market (51-1000 emp.)
"Excellent solutions to managing Brand standards and DAM sharing"
What do you like best about Frontify?

It's super intuitive, and very easy to build and adapt pages to manage a growing and developing brand.

The DAM system easiley protects WIP assets for review and sign off. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

It'd be great to have a bulk option to create reviews, as well as a bulk meta-data and tagging option.

Also, being able to protect different layers of folder systems could be useful, but is workable. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi Samantha, thank you so much for your review! We appreciate your feedback regarding our DAM system's bulk options. We are actively working on reducing manually efforts like this so your feedback will go a long way. It's great to hear that asset sharing and visibility is now easier for you. Enjoy! - Max from Frontify

Verified User in Design
AD
Mid-Market (51-1000 emp.)
"Great Platform for Brands"
What do you like best about Frontify?

We recently moved over to Frontify to host our brand guidelines, which has been incredible, it elevates the brand and is easy to navigate. The templates function has made our lives so much easier as designers as it allows controlled designs to be created amoungst our larger team. The Frontify team were also hands on deck with helping us onboard onto the platform and answering any questions we had a long the way. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

It is very practical and structured, it lacks a sense of design freedom which could be nice to include. Features like video to play behind text that's been inserted via the platform would be great. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for your review! It's great to hear that Frontify has been making your life easier. We appreciate your feedback about the lack of design freedom and are investigating ways to offer more flexibility in this area. Features like video behind text could be potentially beneficial, so it's something we'll definitely look into. We thank you for choosing Frontify. - Max from Frontify

Verified User in Financial Services
AF
Enterprise (> 1000 emp.)
"Good, but far from perfect"
What do you like best about Frontify?

Frontify is an excellent product; it has predefined elements that allow you to get the basics of your brand guidelines up and running quickly and easily. Making libraries and adding assets to them is simple and their AI and batch tagging takes a lot of the monotony and time-consuming drudgery out of getting your assets into a state where they can easily be filtered, searched for and found. But it is not just a 'simple' product; it has considerable depth to its feature set and with some concerted effort, learning and understanding, your quickly created basics can be tweaked and enhanced to allow for continual improvement. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Frontify's biggest strength is also probably its biggest weakness, in striving for ease of use and speed of implementation, there is a lot of customisation, and more complex requirements that just don't seem to be possible. The workflows are limited and are basically just a way to assign and change the status of assets in the libraries, they cannot be used to move or manipulate assets directly which hinders automation of tasks and results in more manual intervention. We have not, as yet, looked at integration with other applications which may help in addressing these issues, but it seems that is going to become a necessity. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for your feedback. As you mentioned, we have spent considerable time making our tool, both on the DAM and guidelines side, as user-friendly as possible. We have exciting updates coming soon that I think you will be happy to learn about, related to customizing your brand presence, and look and feel within Frontify. Of course, we do have a way to go, so we will certainly take your feedback into account. If you need any help customizing your Frontify setup, or exploring our integrations, please do not hesitate to let us know. We are here for you! - Max from Frontify

Verified User in Electrical/Electronic Manufacturing
UE
Enterprise (> 1000 emp.)
"Brand Management made easy!"
What do you like best about Frontify?

Frontify is extremely easy to use, has an intuitive interface, and allows any average layperson to create breathtaking marketing materials online! It accepts InDesign files seamlessly Review collected by and hosted on G2.com.

What do you dislike about Frontify?

There should be a 'central font server for font management with selection allowed every time to the user as opposed to including fonts in every InDesign package. This makes the InDesign packages heavy whenever we need to include font scripts for different languages. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thanks for sharing your feedback! We are so pleased to hear you find Frontify to be intuitive and an excellent tool for creating your beautiful marketing materials. We also hear your concerns around font-handling in our templates. We'll take your feedback into account as we look to improve this feature. Thank you for taking the time to let us know your experience. - Max from Frontify

Verified User in Financial Services
UF
Enterprise (> 1000 emp.)
"I've always had a positive experience using Frontify."
What do you like best about Frontify?

I enjoy the easy search functions, and the home page layout that is easy to navigate. I also enjoy the way projects can be divided, and all the great notifcation options. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

My main dislike is in the folder set up. Sometimes it's hard to find files, because it counts empty folders as items. Ideally empty folders should show as (0) empty. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for your feedback! We are delighted that you're making good use of our Projects feature. It's sounds like you're a real Frontify super-user 💪 We understand your frustration with folder organization and will log your feedback to make sure that we consider this. Your review is greatly appreciated. - Max from Frontify

Michael J.
MJ
Head of Customer Portal
Enterprise (> 1000 emp.)
"Brand documentation and flexibility in collaboration in one solution"
What do you like best about Frontify?

Mighty solution for brand documentation, capable to handle huge amounts of data. At the same time, powerful tools for collaboration with asset-specific solutions to develop and approve. The video workflow is mind-blowing. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Some features seem to be implemented half-way, for example permission management, tenants for separate brands or data analytics need a lot of improvement to become useful. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi Michael, thank you for leaving such thoughtful feedback. It is thrilling to hear that you're enjoying our video collaboration tool 😊. As a SaaS tool, our product is always evolving, so our features are not set in stone. The best way to get your feedback prioritized is to submit a detailed request with our product team—sharing a public link for you to do that below, if you choose. Enjoy! - Max from Frontify

See how Frontify improved
Stefan G.
SG
Agenturleiter
Small-Business (50 or fewer emp.)
"More efficiency in marketing"
What do you like best about Frontify?

With Frontify, we have a central platform for all branding assets and branding activities. This brings more efficiency for all employees who are involved with marketing and need any corporate design materials. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

There is not much to say. The migration could possibly be easier. And some features are somewhat hidden. But overall, there is hardly anything negative to say. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for your review, Stefan! It sounds like Frontify works well as a central hub for your brand 🙌 And we appreciate your feedback on our hidden features. We believe that we can do even more to ensure that the full power of Frontify is accessible, so we will continue to work on it. Thank you! - Max from Frontify

Raphael H.
RH
Enterprise (> 1000 emp.)
"Very helpful for designers"
What do you like best about Frontify?

Frontify is really simple to use, I never search for a very long time to know and do what I can do. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I can't have versioning on my pages, it's really annoying. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi Raphael, thanks for your review of Frontify! We're pleased you find our platform user-friendly and simple to navigate. And we hear you about your frustration with versioning control. We are aware of this requirement and are working on prioritizing it in our roadmap. In the meantime, our support team can help you restore any pages you might want to revert back to an earlier version. Your feedback is invaluable to us. Much appreciated for the review! - Max from Frontify

Verified User in Hospitality
AH
Enterprise (> 1000 emp.)
"Great software to have your brands aligned"
What do you like best about Frontify?

I really like the "what you see is what you get" approach of Frontify in terms of guidelines that really help us to be aligned, considering that we have several brands and several teams across different countries, so it's really easy and helpful to update guidelines with new chapters. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

We're not customers of they DAM part as we host our files in other solution from other supplier. I think they're a bit far from the top DAM in terms of integrations with 3rd party software, big files hosting, etc... Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi 👋 thank you for sharing your thoughts with us! We are glad that you're able to easily manage assets across your distributed teams with Frontify. And we appreciate your feedback regarding our DAM offering. The good news is that we are investing heavily in this part of our product, so maybe in the near future it will be more useful. Keep your eyes open for updates from us on this front 😊. - Best, Max from Frontify

Verified User in Graphic Design
AG
Small-Business (50 or fewer emp.)
"Capable but costly"
What do you like best about Frontify?

Frontify is a very capable platform for sharing your brand guidelines. The possibilities of linking to internal pages and assets from media libraries makes it quite powerful. Especially their logo library is handy. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

It's quite a costly platform. Some functionalities would be more logical to have in every tier of their subscribtions, instead of haveing to upgrade (like the logo library). Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for sharing your input. We're glad you appreciate Frontify's guidelines, logo library and inter-linking capabilities 🙌 We understand the importance of providing our services at an accessible cost, and will continue to look for ways to make this possible. Thank you for your business and for taking the time to share your experience. - Max from Frontify

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

21 months

Average Discount

8%

Perceived Cost

$$$$$

How much does Frontify cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 4 purchases.

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Frontify Features
Import/Export
Organizational Interface
Search
File Types
Metadata
File Transformation
Video
Images
Workflow Management
User, Role, and Access Management
Brand Portal
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Frontify