# Brandfolder vs Frontify Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandfolder excels in overall user satisfaction, reflected in its higher G2 Score compared to Frontify. Users appreciate its ability to quickly access and download assets, with one stating, "It's my go-to place to quickly find the latest images, templates, and brand guidelines."
- **According to verified reviews** , Brandfolder has a significantly larger number of reviews, indicating a broader user base and more reliable feedback. With 1,365 reviews compared to Frontify's 203, users feel more confident in the insights shared about Brandfolder's performance.
- **Users say** that Brandfolder's ease of use is a standout feature, with many highlighting its intuitive search capabilities. One user mentioned, "I find it easy to search and get the latest iteration of forms, documents, and images to utilize," showcasing its effectiveness in daily operations.
- **Reviewers mention** that while Frontify offers a robust brand hub experience, it may not match the same level of user satisfaction as Brandfolder. Users appreciate Frontify's clean interface and centralized design systems, but some feel that it lacks the same ease of access to assets as Brandfolder.
- **G2 reviewers highlight** the quality of support for Frontify, which scores higher than Brandfolder in this area. Users commend Frontify for its strong brand guidance and support, stating it helps keep their brand relevant and effective, making it a valuable partner for brand management.
- **According to recent feedback** , Brandfolder's scalable cloud storage and digital asset management features are praised for ensuring brand consistency. Users note that having a single source for all assets is crucial, with one stating, "It offers awesome features for digital asset management ensuring we have a single source where all our assets can be accessed."



| | Brandfolder | Frontify | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,427 | 212 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Enterprise (40.9% of reviews) | 
| **Entry Level Price** | Get a Free Quote https://brandfolder.com/quote | No pricing available | 

---
## Top Pros & Cons

### Brandfolder

Pros:
- Ease of Use (95 reviews)
- Asset Management (70 reviews)

Cons:
- Expensive (27 reviews)
- Search Difficulties (24 reviews)

### Frontify

Pros:
- Ease of Use (12 reviews)
- Branding Management (10 reviews)

Cons:
- Poor Usability (7 reviews)
- Missing Features (6 reviews)

---
## Ratings Comparison
| Rating | Brandfolder | Frontify | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1180 reviews) | 8.6 (172 reviews) | 
  | **Ease of Use** | 8.9 (1191 reviews) | 8.8 (174 reviews) | 
  | **Ease of Setup** | 8.2 (531 reviews) | 8.5 (136 reviews) | 
  | **Ease of Admin** | 8.5 (496 reviews) | 8.5 (133 reviews) | 
  | **Quality of Support** | 8.8 (853 reviews) | 9.3 (162 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (487 reviews) | 9.3 (125 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1154 reviews) | 8.7 (161 reviews) | 

---
## Pricing

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

### Frontify

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 8.4/10 | 1063 |
| **Frontify** | 8.3/10 | 119 |

#### Interface and Performance

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Import/Export** | 8.8 (855 reviews) ✓ Verified | 8.3 (93 reviews) ✓ Verified | 
| **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | 8.5 (93 reviews) ✓ Verified | 
| **Search** | 8.2 (931 reviews) ✓ Verified | 8.0 (97 reviews) ✓ Verified | 
| **File Preview** | 8.7 (946 reviews) ✓ Verified | 8.4 (99 reviews) ✓ Verified | 
| **Analytics** | 7.4 (298 reviews) | 7.8 (67 reviews) | 

#### Asset Management

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **File Types** | 9.1 (898 reviews) ✓ Verified | 8.7 (108 reviews) ✓ Verified | 
| **Metadata** | 8.6 (691 reviews) ✓ Verified | 8.4 (90 reviews) ✓ Verified | 
| **File Transformation** | 8.5 (659 reviews) ✓ Verified | 8.0 (81 reviews) ✓ Verified | 
| **Versioning** | 8.5 (611 reviews) ✓ Verified | 8.0 (77 reviews) ✓ Verified | 
| **Expiration** | 8.6 (573 reviews) ✓ Verified | 8.3 (71 reviews) ✓ Verified | 
| **Watermark** | 8.1 (418 reviews) ✓ Verified | 7.7 (49 reviews) | 
| **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | 8.5 (66 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.4 (364 reviews) | 9.3 (93 reviews) | 

#### Media Types

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Video** | 8.6 (697 reviews) ✓ Verified | 8.0 (76 reviews) ✓ Verified | 
| **Audio** | 8.5 (530 reviews) ✓ Verified | 8.1 (55 reviews) ✓ Verified | 
| **Images** | 9.4 (952 reviews) ✓ Verified | 9.0 (101 reviews) ✓ Verified | 

#### Administration

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Workflow Management** | 8.4 (647 reviews) ✓ Verified | 8.1 (77 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | 8.5 (102 reviews) ✓ Verified | 
| **Brand Portal** | 8.8 (788 reviews) ✓ Verified | 9.1 (101 reviews) ✓ Verified | 
| **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | 7.4 (68 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | 7.3 (50 reviews) | 

#### Agentic AI - Digital Asset Management

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Cross-system Integration** | 5.9 (45 reviews) | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Frontify** | 6.8/10 | 37 |

#### Authoring Tools

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Ad Templates** | Not enough data | 8.1 (24 reviews) | 
| **HTML5 Authoring** | Not enough data | Feature Not Available | 
| **Automated Ad Creation** | Not enough data | 7.3 (14 reviews) | 
| **Lanugage Translation** | Not enough data | 6.9 (15 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | 7.3 (15 reviews) | 
| **A/B Testing ** | Not enough data | 6.7 (11 reviews) | 

#### Publishing Tools

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | 6.2 (10 reviews) | 
| **Demand Side Platform Integration** | Not enough data | 5.9 (11 reviews) | 
| **Campaign Scheduling** | Not enough data | 5.7 (10 reviews) | 

### Design Systems

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Frontify** | 7.9/10 | 65 |

#### Performance Tracking

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Dashboard** | Not enough data | 8.1 (53 reviews) | 
| **Asset Performance** | Not enough data | 7.7 (44 reviews) | 
| **Template Usage** | Not enough data | 7.6 (43 reviews) | 

#### Functionality

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Design Templates** | Not enough data | 7.8 (43 reviews) | 
| **Workflow Management** | Not enough data | 7.6 (39 reviews) | 
| **Collaboration** | Not enough data | 8.2 (43 reviews) | 
| **Educational Resources** | Not enough data | 8.0 (47 reviews) | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 6.5/10 | 142 |
| **Frontify** | 7.0/10 | 40 |

#### Editing

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Photo editing** | 5.7 (131 reviews) | 5.7 (32 reviews) | 
| **Resizing** | 7.1 (133 reviews) | 6.5 (34 reviews) | 
| **Video editing** | 5.4 (128 reviews) | 4.8 (32 reviews) | 
| **Integration with editing tools** | 5.7 (125 reviews) | 5.9 (32 reviews) | 

#### Search

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Filtering** | 7.5 (134 reviews) | 7.1 (34 reviews) | 
| **Pinned search** | 7.9 (133 reviews) | 7.0 (32 reviews) | 
| **Auto tagging** | 6.6 (136 reviews) | 7.0 (34 reviews) | 
| **Suggested search** | 6.7 (128 reviews) | 7.1 (34 reviews) | 

#### Permissions

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Content expiration** | 7.7 (131 reviews) | 7.5 (31 reviews) | 
| **Asset permissions** | 8.1 (132 reviews) | 7.9 (36 reviews) | 
| **Access requests** | 7.9 (129 reviews) | 8.5 (36 reviews) | 

#### Platform

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (130 reviews) | 8.6 (37 reviews) | 
| **Collaboration** | 7.9 (131 reviews) | 7.9 (36 reviews) | 
| **Templates** | 6.7 (126 reviews) | 6.8 (36 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Brandfolder | Frontify | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (18 reviews) | Not enough data | 
| **Decision Making** | 5.6 (18 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)


**Unique to Frontify (2):** [Design Systems Software](https://www.g2.com/categories/design-systems), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandfolder | Frontify | 
|---|---|---|
| **Small-Business** | 28.7% | 22.1% | 
| **Mid-Market** | 48.5% | 37.0% | 
| **Enterprise** | 22.8% | 40.9% | 

### By Industry

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 52.9%

#### Frontify

- **Marketing and Advertising:** 9.8%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 7.3%
- **Computer Software:** 7.3%
- **Graphic Design:** 5.4%
- **Hospitality:** 4.4%
- **Electrical/Electronic Manufacturing:** 3.9%
- **Design:** 3.4%
- **Transportation/Trucking/Railroad:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 46.3%

---
## Alternatives

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1754 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1130 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (626 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (347 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)

### Alternatives to Frontify

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1130 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (626 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1754 reviews)
- [Papirfly DAM & Templated Content Creation](https://www.g2.com/products/papirfly-dam-templated-content-creation/reviews) — 4.5/5 stars (140 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (347 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7471 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)

---
## Top Discussions

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

### Frontify

- Title: [Is Frontify good?](https://www.g2.com/discussions/is-frontify-good) — 1 comment
  > **Top comment:** "Yes. It's amazing. I use it as a complete source of truth for our entire marketing agency."
- Title: [Does it take a long time to get set up?](https://www.g2.com/discussions/setting-it-up) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No, simplicity and flexibility are essential to us. Every case is different, depending on size, but setting up your brand world within Frontify is always..."
- Title: [Is Frontify just for huge companies?](https://www.g2.com/discussions/company-size-c80f4977-18d7-46d8-90b5-8e376f47d68b) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "It doesn't matter if you're working freelance, or in a multi-national company – Frontify scales, and fits all company sizes."
- Title: [Is Frontify self-hosted or cloud-based?](https://www.g2.com/discussions/hosting-170a6aca-6c09-4880-92b9-67ff612503fb) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Frontify is a cloud-based SaaS software."
- Title: [What makes Frontify special?](https://www.g2.com/discussions/competition) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We're much more than just a DAM. We provide our customers with anything concerning their brand; from brand guidelines, UI pattern libraries, and prototyping..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-frontify)