Introducing G2.ai, the future of software buying.Try now
Compare Brandfolder and Frontify 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Canto
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Filecamp
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Air
Visit Website
At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Enterprise (39.4% of reviews)
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
No pricing available
Brandfolder
Star Rating
(1,420)4.4 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
Learn more about BrandfolderFrontify
Star Rating
(207)4.5 out of 5
Market Segments
Enterprise (39.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FrontifySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brandfolder excels in asset management with a high rating of 9.1 for file types, while Frontify follows with a solid 8.7. Reviewers mention that Brandfolder's extensive support for various file formats makes it easier to manage diverse digital assets.
- Reviewers mention that Frontify shines in brand guidelines, achieving a high score of 9.3 compared to Brandfolder's 8.5. Users on G2 appreciate Frontify's comprehensive brand guideline features, which help maintain consistency across marketing materials.
- Users say that Brandfolder's quality of support is rated at 8.9, slightly lower than Frontify's impressive 9.3. Reviewers mention that Frontify's customer service is responsive and helpful, enhancing the overall user experience.
- G2 users report that Brandfolder has a more user-friendly interface with an organizational interface score of 8.7, while Frontify scores 8.5. Users appreciate Brandfolder's intuitive design, which simplifies navigation and asset retrieval.
- Reviewers mention that Frontify offers better collaboration tools, scoring 8.0 compared to Brandfolder's 8.1. Users on G2 highlight Frontify's features that facilitate teamwork and streamline the creative process.
- Users report that Brandfolder's analytics feature is rated lower at 7.5 compared to Frontify's 7.9. Reviewers mention that Frontify provides more robust analytics tools, allowing users to track asset performance more effectively.
Pricing
Entry-Level Pricing
Brandfolder
Enterprise
Get a Free Quote
https://brandfolder.com/quote
Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets.
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets
Frontify
No pricing availableFree Trial
Brandfolder
Free Trial is available
Frontify
No trial information availableRatings
Meets Requirements
8.9
1,176
8.6
171
Ease of Use
8.9
1,187
8.8
172
Ease of Setup
8.2
528
8.6
134
Ease of Admin
8.5
495
8.5
133
Quality of Support
8.8
851
9.3
161
Has the product been a good partner in doing business?
8.7
486
9.3
125
Product Direction (% positive)
8.4
1,150
8.8
160
Features by Category
Interface and Performance
8.8
855
|
Verified
8.3
93
|
Verified
8.6
901
|
Verified
8.5
93
|
Verified
8.3
930
|
Verified
8.0
97
|
Verified
8.7
945
|
Verified
8.4
100
|
Verified
7.4
298
7.9
68
Asset Management
9.1
898
|
Verified
8.8
108
|
Verified
8.6
690
|
Verified
8.4
91
|
Verified
8.5
659
|
Verified
8.0
81
|
Verified
8.5
611
|
Verified
8.0
77
|
Verified
8.6
573
|
Verified
8.3
72
|
Verified
8.1
418
|
Verified
7.7
50
8.3
458
|
Verified
8.5
67
|
Verified
8.4
364
9.3
93
Media Types
8.6
697
|
Verified
8.0
77
|
Verified
8.5
530
|
Verified
8.1
56
|
Verified
9.4
952
|
Verified
9.0
101
|
Verified
Administration
8.4
646
|
Verified
8.1
78
|
Verified
8.7
765
|
Verified
8.5
102
|
Verified
8.8
784
|
Verified
9.1
101
|
Verified
7.9
560
|
Verified
7.4
69
|
Verified
7.9
486
|
Verified
7.4
51
Agentic AI - Digital Asset Management
5.9
43
Not enough data
Authoring Tools
Not enough data
8.2
25
Not enough data
Feature Not Available
Not enough data
7.4
15
Not enough data
7.1
16
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
7.5
16
Not enough data
6.9
12
Publishing Tools
Not enough data
6.5
11
Not enough data
6.3
12
Not enough data
6.1
11
Performance Tracking
Not enough data
8.1
54
Not enough data
7.8
45
Not enough data
7.7
44
Functionality
Not enough data
7.8
44
Not enough data
7.7
40
Not enough data
8.3
44
Not enough data
8.1
48
Editing
5.7
131
5.8
33
7.1
133
6.6
35
5.4
128
5.0
33
5.7
125
6.0
33
Search
7.5
134
7.2
35
7.9
133
7.1
33
6.6
136
7.0
35
6.7
128
7.1
35
Permissions
7.7
131
7.6
32
8.1
132
8.0
37
7.9
129
8.5
37
Platform
7.4
130
8.7
38
7.9
131
7.9
37
6.7
126
6.9
37
Agentic AI - Brand Asset Management
5.4
19
Not enough data
5.3
19
Not enough data
5.3
19
Not enough data
5.2
18
Not enough data
5.1
18
Not enough data
5.6
18
Not enough data
Categories
Categories
Shared Categories
Brandfolder and Frontify are categorized as Digital Asset Management and Brand Asset Management
Unique Categories
Brandfolder has no unique categories
Frontify is categorized as Design Systems and Creative Management Platforms
Reviews
Reviewers' Company Size
Brandfolder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Frontify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.0%
Food & Beverages
6.2%
Non-Profit Organization Management
6.0%
Consumer Goods
5.7%
Computer Software
5.4%
Other
68.7%
Marketing and Advertising
9.9%
Information Technology and Services
7.4%
Financial Services
7.4%
Computer Software
7.4%
Graphic Design
5.4%
Other
62.6%
Discussions
How secure is Brandfolder?
1 Comment
PA
At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and...Read more
What features are available on the Brandfolder Enterprise plan?
1 Comment
PA
Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including:
* Up to Unlimited users
* Up to...Read more
How long does it take to setup Brandfolder?
1 Comment
PA
Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset...Read more
Can I invite other stakeholders to my projects?
1 Comment
Official Response from Frontify
You can invite different stakeholders, both internal and external, to work on, review, and approve your projects.Read more
Is there any SSO?
1 Comment
Official Response from Frontify
SSO is available for Business and Enterprise Accounts and can be activated for a one-time setup fee. Make sure that your system supports the SAML 2.0...Read more
Is it only possible to use photos, or can we use different formats?
1 Comment
Official Response from Frontify
In Frontify, you can upload all kinds of media. We also support a wide range of file formats like TIFF, PDF, PSD, AI and color formats like CMYK, RAL or...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
