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# Brandfolder vs Frontify Comparison - What are their main differences?

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BrandfolderFrontify[+ Add Product](#)

Reviews

**Brandfolder** [

4.4/5(1,427)

](https://www.g2.com/products/brandfolder/reviews#reviews)

**Frontify** [

4.5/5(222)

](https://www.g2.com/products/frontify/reviews#reviews)

Pricing

**Brandfolder**
Free Trial

**Get a Free Quote** https://brandfolder.com/quote · Enterprise

**Frontify**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Brandfolder**
3 months

Based on 119 responses

**Frontify**
3 months

Based on 24 responses

Return on Investment

**Brandfolder**
16 months4 months sooner

Based on 84 responses

**Frontify**
20 months

Based on 17 responses

Perceived Cost

**Brandfolder**
$$$$$

**Frontify**
$$$$$

Average Discount

**Brandfolder**
10%2% more

**Frontify**
8%

 ![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder")

 ![Frontify](https://images.g2crowd.com/uploads/product/hd_favicon/3b38f7374b399f6e9568dc4ba1a20298/frontify.svg "Frontify")

G2 offers free advice on this comparison.

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Pros & Cons

**Brandfolder**
[
Ease of Use (56)
](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221054&qs=pros-and-cons#reviews)[
Asset Management (44)
](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1220108&qs=pros-and-cons#reviews)[
Expensive (17)
](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221810&qs=pros-and-cons#reviews)[
Search Issues (16)
](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221896&qs=pros-and-cons#reviews)

**Frontify**
[
Branding Management (6)
](https://www.g2.com/products/frontify/reviews?filters%5Bsentiment_snippet%5D=1239707&qs=pros-and-cons#reviews)[
Customer Support (6)
](https://www.g2.com/products/frontify/reviews?filters%5Bsentiment_snippet%5D=1240807&qs=pros-and-cons#reviews)[
Poor Usability (4)
](https://www.g2.com/products/frontify/reviews?filters%5Bsentiment_snippet%5D=1238412&qs=pros-and-cons#reviews)[
Learning Curve (3)
](https://www.g2.com/products/frontify/reviews?filters%5Bsentiment_snippet%5D=1240010&qs=pros-and-cons#reviews)

Integrations

**Brandfolder**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b63a01034ac032eb534b8ffbbe659987/adobe-indesign.png "Product Avatar Image")

Adobe InDesign

](https://www.g2.com/products/adobe-indesign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[
View all
](https://www.g2.com/products/brandfolder/integrations)

**Frontify**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image")

Adobe

](https://www.g2.com/products/adobe-experience-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image")

Adobe Express

](https://www.g2.com/products/adobe-express/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aa578cab3c21b2b0c545c8192e037138/adobe-xd.png "Product Avatar Image")

Adobe XD

](https://www.g2.com/products/adobe-xd/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image")

Bloomreach

](https://www.g2.com/products/bloomreach-bloomreach/reviews)[
View all
](https://www.g2.com/products/frontify/integrations)

Screenshots

**Brandfolder**
 ![Brandfolder screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/86458/new-belgium-screenshot-8f9d0b508a94cf29bead3c9bed42532447c730fdbada3d2885a0805e98d50d4a.png)

**Frontify**
 ![Frontify screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/167705/DAM-automation-generation-description.png)

Ratings

Meets Requirements

**Brandfolder**

8.9

8.91,181

**Frontify**

8.6

8.6176

Ease of Use

**Brandfolder**

8.9

8.91,192

**Frontify**

8.8

8.8178

Ease of Setup

**Brandfolder**

8.1

8.1532

**Frontify**

8.5

8.5139

Ease of Admin

**Brandfolder**

8.5

8.5497

**Frontify**

8.5

8.5133

Quality of Support

**Brandfolder**

8.8

8.8854

**Frontify**

9.3

9.3166

Has the product been a good partner in doing business?

**Brandfolder**

8.7

8.7488

**Frontify**

9.3

9.3125

Product Direction (% positive)

**Brandfolder**

8.3

8.31,155

**Frontify**

8.7

8.7165

Features

Digital Asset Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.4

1,064

8.3

124

Interface and Performance

Import/Export

8.8(won by 0.5)

855

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

93

|

Verified

Organizational Interface

8.6(tied score)

903

|

Verified

8.6(tied score)

96

|

Verified

Search

8.2(won by 0.2)

931

|

Verified

8.0

98

|

Verified

File Preview

8.7(won by 0.3)

946

|

Verified

8.4

99

|

Verified

Analytics

7.4

298

7.8(won by 0.4)

67

Reporting/Analytics

Not enough data

Not enough data

Asset Management

File Types

9.1(won by 0.4)

898

|

Verified

8.7

108

|

Verified

Metadata

8.6(won by 0.2)

691

|

Verified

8.4

90

|

Verified

File Transformation

8.5(won by 0.5)

659

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

82

|

Verified

Versioning

8.5(won by 0.5)

611

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

77

|

Verified

Expiration

8.6(won by 0.3)

573

|

Verified

8.3

71

|

Verified

Watermark

8.1(won by 0.4)

418

|

Verified

7.7

49

Digital Rights Management

8.3

458

|

Verified

8.5(won by 0.2)

66

|

Verified

Brand Guidelines

8.4

364

9.3(won by 0.9)

96

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Media Types

Video

8.6(won by 0.6)

697

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

76

|

Verified

Audio

8.5(won by 0.4)

530

|

Verified

8.1

55

|

Verified

Images

9.4(won by 0.3)

952

|

Verified

9.1

102

|

Verified

Administration

Workflow Management

8.4(won by 0.3)

647

|

Verified

8.1

77

|

Verified

User, Role, and Access Management

8.7(won by 0.2)

765

|

Verified

8.5

102

|

Verified

Brand Portal

8.8

789

|

Verified

9.1(won by 0.3)

101

|

Verified

Integration with Creative Software

7.9(won by 0.5)

562

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

68

|

Verified

Integration with Marketing Software

7.9(won by 0.6)

486

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.3

50

CMS Integration

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Video Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Agentic AI - Digital Asset Management

Cross-system Integration

5.9(won by default)

45

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

File Conversion

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Asset Sharing

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Asset Library

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Asset Categorization

Not enough data

Not enough data

Image Recognition

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Watermarking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

Brand Asset Management[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

6.5

142

7.0

41

Editing

Photo editing

5.7(tied score)

131

5.7(tied score)

32

Resizing

7.1(won by 0.5)

133

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.6

35

Video editing

5.4(won by 0.6)

128

 (There is a greater than 0.5 difference between this product's rating and its competitors)

4.8

32

Integration with editing tools

5.7

125

5.9(won by 0.2)

32

Third-Party Integrations

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Image Editing

Not enough data

Not enough data

Search

Filtering

7.5(won by 0.3)

134

7.2

35

Pinned search

7.9(won by 0.9)

133

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

32

Auto tagging

6.6

136

7.0(won by 0.4)

35

Suggested search

6.7

128

7.1(won by 0.4)

34

Permissions

Content expiration

7.7(won by 0.2)

131

7.5

31

Asset permissions

8.1(won by 0.1)

132

8.0

37

Access requests

7.9

129

8.5(won by 0.6)

36

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Platform

Customizable brand guidelines

7.4

130

8.6(won by 1.2)

37

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Collaboration

7.9(tied score)

131

7.9(tied score)

37

Templates

6.7

126

6.8(won by 0.1)

36

Agentic AI - Brand Asset Management

Autonomous Task Execution

5.4(won by default)

19

Not enough data

Multi-step Planning

5.3(won by default)

19

Not enough data

Cross-system Integration

5.3(won by default)

19

Not enough data

Adaptive Learning

5.2(won by default)

18

Not enough data

Proactive Assistance

5.1(won by default)

18

Not enough data

Decision Making

5.6(won by default)

18

Not enough data

Strategic Planning

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Change Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Multiple Output Formats

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Artwork Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Fulfillment Distribution

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Content Scheduling

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Storytelling

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Document Classification

Not enough data

Not enough data

Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

Not enough data

6.8

37

Authoring Tools

Ad Templates

Not enough data

8.1(won by default)

24

Automated Ad Creation

Not enough data

7.3(won by default)

14

Lanugage Translation

Not enough data

6.9(won by default)

15

HTML5 Authoring

Not enough data

Feature Not Available

Customizable Templates

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Agentic AI - Creative Management Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Testing Tools

Dynamic Versioning

Not enough data

7.3(won by default)

15

A/B Testing 

Not enough data

6.7(won by default)

11

Publishing Tools

Demand Side Platform Built-in

Not enough data

6.2(won by default)

10

Demand Side Platform Integration

Not enough data

5.9(won by default)

11

Campaign Scheduling

Not enough data

5.7(won by default)

10

Task Scheduling

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Task Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Asset Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Document Review

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

Time Tracking

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Design Systems[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

7.9

65

Performance Tracking

Dashboard

Not enough data

8.1(won by default)

53

Asset Performance

Not enough data

7.7(won by default)

44

Template Usage

Not enough data

7.6(won by default)

43

Functionality

Design Templates

Not enough data

7.8(won by default)

43

Workflow Management

Not enough data

7.6(won by default)

39

Collaboration

Not enough data

8.2(won by default)

43

Educational Resources

Not enough data

8.0(won by default)

47

User Insights

Reviewers' Company Size

[![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder")](https://www.g2.com/products/brandfolder/reviews)

Brandfolder

Small-Business(50 or fewer emp.)

28.7%

Mid-Market(51-1000 emp.)

48.5%

Enterprise(\> 1000 emp.)

22.8%

[![Frontify](https://images.g2crowd.com/uploads/product/hd_favicon/3b38f7374b399f6e9568dc4ba1a20298/frontify.svg "Frontify")](https://www.g2.com/products/frontify/reviews)

Frontify

Small-Business(50 or fewer emp.)

23.0%

Mid-Market(51-1000 emp.)

35.9%

Enterprise(\> 1000 emp.)

41.0%

Small-Business

(50 or fewer emp.)

28.7%

23.0%

Mid-Market

(51-1000 emp.)

48.5%

35.9%

Enterprise

(\> 1000 emp.)

22.8%

41.0%

Reviewers' Industry

[![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder")](https://www.g2.com/products/brandfolder/reviews)
Brandfolder

Marketing and Advertising

8.1%

Food & Beverages

6.2%

Non-Profit Organization Management

6.0%

Consumer Goods

5.7%

Computer Software

5.4%

Other

68.6%

[![Frontify](https://images.g2crowd.com/uploads/product/hd_favicon/3b38f7374b399f6e9568dc4ba1a20298/frontify.svg "Frontify")](https://www.g2.com/products/frontify/reviews)
Frontify

Marketing and Advertising

10.0%

Information Technology and Services

7.6%

Financial Services

7.1%

Computer Software

7.1%

Graphic Design

5.7%

Other

62.4%

FAQs

## Brandfolder vs Frontify FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Brandfolder vs Frontify?

Frontify stands out for higher reviewer satisfaction on support and setup, while Brandfolder is more widely reviewed and noted for ease of use.

| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | [Frontify](https://www.g2.com/products/frontify/reviews) |
| --- | --- |
| 4.4/5 (1,428 reviews) | 4.5/5 (216 reviews) |
| Enterprise | Mid-Market |
| 8.1 | 8.5 |
| 8.8 | 9.3 |
| Ease of Use (56 all-time mentions) | Customer Support (8 all-time mentions) |

### How do the pricing models of Brandfolder and Frontify compare?

Frontify is rated as the stronger value on price and cost satisfaction, with a higher reviewer score in this area.

- **Brandfolder:** In recent reviews, many cite Brandfolder as expensive, with 17 all-time mentions of high cost and frustration over price increases and unclear plan differences.
- **Frontify:** Reviewers highlight satisfaction with value, noting that legacy pricing has been honored and that the platform is competitively priced for its feature set.
- **Switching-reason:** Several Brandfolder reviewers mention exploring competitors due to rising costs and dissatisfaction with pricing transparency.

### What are the best alternatives to Brandfolder and Frontify?

The top three alternatives to Brandfolder and Frontify are Bynder, Canto, and Acquia DAM (Widen).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1,428 reviews) | Enterprise | Expensive, with 17 all-time mentions of high cost | Ease of Use (56 all-time mentions) |
| [Frontify](https://www.g2.com/products/frontify/reviews) | 4.5/5 (216 reviews) | Mid-Market | Legacy pricing honored, competitive for features | Customer Support (8 all-time mentions) |
| [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1,168 reviews) | Mid-Market | — | Brand Management |
| [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1,774 reviews) | Mid-Market | — | Ease of Use |
| [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631 reviews) | Enterprise | — | Asset Organization |

### Which Digital Asset Management features should I prioritize when comparing Brandfolder and Frontify?

Buyers should prioritize Search, Asset Organization, Ease of Use, Customer Support, and Pricing when comparing Brandfolder and Frontify.

- **Search:** Brandfolder has 18 all-time mentions for easy search and 16 for search issues; Frontify reviewers highlight easy search but also note search filter limitations.
- **Asset Organization:** Brandfolder has 26 all-time mentions; Frontify has 8 all-time mentions.
- **Ease of Use:** Brandfolder leads with 56 all-time mentions; Frontify has 12 all-time mentions.
- **Customer Support:** Brandfolder has 8.8/10 for Quality of Support; Frontify scores higher at 9.3/10 and has 8 all-time mentions for support.
- **Pricing:** Brandfolder has 17 all-time mentions of being expensive; Frontify reviewers note satisfaction with legacy pricing and value.

### What are the pros and cons of Brandfolder vs Frontify?

Brandfolder's headline strength is ease of use, while Frontify is most praised for customer support.

- **Brandfolder strengths:** Ease of Use (56 all-time mentions), Asset Management (44), Sharing Ease (32), Content Management (31), Asset Organization (26), Easy Search (18).
- **Brandfolder trade-offs:** Expensive (17 all-time mentions), Search Issues (16), Tagging Issues (16), Search Difficulties (15), UI complexity and onboarding challenges in recent reviews.
- **Frontify strengths:** Customer Support (8 all-time mentions), Branding Management (10), Asset Organization (8), Branding Consistency (6), Collaboration (6), Ease of Use (12).
- **Frontify trade-offs:** Poor Usability (7 all-time mentions), Missing Features (6), Learning Curve (5), Poor Interface Design (5), Limited Customization (4), Time-consuming (4).

### Is Brandfolder or Frontify better for small businesses?

Frontify is better suited for small businesses, as it is most popular in the Mid-Market segment and receives positive sentiment from smaller teams.

- **Brandfolder:** Largest segment is Enterprise; reviewers from smaller companies often cite high cost and complexity as barriers.
- **Frontify:** Largest segment is Mid-Market; reviewers highlight ease of use, strong support, and value for smaller teams.

### Which Digital Asset Management platform has better integrations?

Brandfolder is favored for integrations, with more reviewer-cited third-party connections and higher mention counts.

- **Brandfolder:** Integrates with Smartsheet (20 all-time mentions), Canva (10), and PrintUI (4); reviewers highlight the value of these integrations for workflow efficiency.
- **Frontify:** Integrates with Figma (4 all-time mentions) and Canva (2); reviewers note these integrations but with fewer mentions.

### How do Brandfolder and Frontify compare on customer support?

Frontify leads on Quality of Support, with a 0.5-point higher score than Brandfolder (9.3 vs 8.8).

- **Brandfolder:** Reviewers describe support as responsive in some cases but also cite frequent account rep turnover and slow response times, with 8.8/10 for Quality of Support.
- **Frontify:** Reviewers consistently praise customer support for being fast, friendly, and helpful, with 9.3/10 for Quality of Support and 8 all-time mentions for support.

### Which is easier to implement, Brandfolder or Frontify?

Frontify scores higher on Ease of Setup, with a 0.4-point advantage over Brandfolder (8.5 vs 8.1).

- **Brandfolder:** Reviewers note that setup is generally straightforward but can be complex for new users, with onboarding requiring documentation and training.
- **Frontify:** Reviewers highlight easy and intuitive setup, with several citing a smooth onboarding process and helpful support during implementation.

### Which product has better Search?

Brandfolder and Frontify both receive strong reviewer attention for Search, but Brandfolder has more all-time mentions for both strengths and issues.

- **Brandfolder:** Easy Search (18 all-time mentions), Searchability (13), but also Search Issues (16) and Search Difficulties (15); reviewers note both the power and limitations of search features.
- **Frontify:** Reviewers highlight easy search and filtering options, but also mention limitations with search filters and metadata as the asset library grows.

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