--- title: Frontify Reviews meta_title: 'Frontify Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 214 reviews by the users' company size, role or industry to find out how Frontify works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 214 scale: '5' date_modified: '2026-07-07' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Frontify Reviews **Vendor:** Frontify AG **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 214 ## About Frontify Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™. ## Frontify Pros & Cons **What users like:** - Users find Frontify's platform to have **excellent ease of use** , enhancing organization and collaboration for asset management. (12 reviews) - Users praise Frontify for its **intuitive platform** that centralizes brand management and enhances team collaboration. (10 reviews) - Users praise Frontify for its **efficient asset organization** , streamlining workflows and simplifying access for all team members. (8 reviews) - Users praise the **fast and helpful customer support** of Frontify, enhancing their overall experience with the platform. (8 reviews) - Users value the **branding consistency** Frontify provides, facilitating efficient asset management and enhancing brand quality. (6 reviews) - Collaboration (6 reviews) - Users find Frontify's **asset management feature invaluable** for maintaining brand consistency and simplifying asset integration. (5 reviews) - Content Management (5 reviews) - Features (5 reviews) - Centralization (4 reviews) **What users dislike:** - Users find **poor usability** in Frontify, experiencing clunky interfaces and slow functionality that hinder their design process. (7 reviews) - Users find **missing features** in Frontify, particularly compared to Canva, impacting usability and customization options. (6 reviews) - Users report a significant **learning curve** when setting up Frontify, impacting initial usability and experience. (5 reviews) - Users criticize the **poor interface design** of Frontify, finding it clunky and unintuitive for their needs. (5 reviews) - Users find Frontify has **limited customization** , making it challenging to tailor the platform to their specific needs. (4 reviews) - Time-consuming (4 reviews) - Limited Options (3 reviews) - Poor Customization (3 reviews) - Poor Navigation (3 reviews) - Slow Processing (3 reviews) ## Frontify Reviews ### 1. Great but way too expensive- Not good if you have multiple brands **Rating:** 2.5/5.0 stars **Reviewed by:** Michele R. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **What do you like best about Frontify?** Frontify is very straight forward and easy to navigate. It was simple to upload and organize my logo, colors, typography, images, etc. I like that I can upload the .psd and .ai files into Frontify and they will show up as the images themselves. This way, my designers can see everything in frontify without having to download and open the files. At the same time, I only have to upload one file as opposed to uploading the JPG of the file for preview + the actual .ai or .psd file for the designer to download. **What do you dislike about Frontify?** I disklike the fact that I can't add my other brands quickly and easily. I emailed support and they said I'd have to create separate Frontify accounts for each of my brands- no discount offered. Way too expensive for us. **What problems is Frontify solving and how is that benefiting you?** I'm quickly and easily able to have all of my branding and files in one place. It makes it much easier. **Official Response from Chris Hannon:** > Hi Michele, thanks for your feedback! We're excited to hear that you're seeing the benefits of a centralized brand home. Regarding multiple brands, you're correct. We only offer unlimited brand guidelines for our Enterprise plan. You can see our feature breakdown on our pricing page. ### 2. Easy to use & fully featured - The best brand management solution **Rating:** 5.0/5.0 stars **Reviewed by:** Filip R. | Operations Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Frontify?** Amazingly easy usability. I've had the luck to learn Frontify from the ground up as part of an internship. Within a day I got used to it. Support is amazing as well. **What do you dislike about Frontify?** Steep pricing for self service users. But hey, there's a free version out since a couple of months! **Recommendations to others considering Frontify:** Don't look any further for any other solutions. You won't find anything that is as delightful to use as Frontify **What problems is Frontify solving and how is that benefiting you?** I unify all my brand assets with Frontify. Logo, colors, images and fonts. **Official Response from Chris Hannon:** > Hi Filip, thank you for taking time to leave your review. We're delighted that you find it delightful to use. ### 3. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2020 **What do you like best about Frontify?** The layout. It’s very visual and easy to navigate **What do you dislike about Frontify?** Need more content and needs to be updated with new material regularly. This should not be a static platform **Recommendations to others considering Frontify:** Keep updating relevant content **What problems is Frontify solving and how is that benefiting you?** Visual presentations approved by corporate office **Official Response from Chris Hannon:** > Thanks for taking time to leave your review! We pride ourselves on our ease of use. As for product updates, you can check out weekly Release Notes in the link. ### 4. Outstanding tool which perfectly suits our needs **Rating:** 4.5/5.0 stars **Reviewed by:** Gillon H. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2020 **What do you like best about Frontify?** Easy to use, quick to get something professional-looking online. If I had to select one thing, it would be the multimedia library. **What do you dislike about Frontify?** The fact that it cannot be indexed by search engines and you cannot customise metadata for each page. **Recommendations to others considering Frontify:** Keep it simple! **What problems is Frontify solving and how is that benefiting you?** Collating and sharing all of our brand assets in an organised and consistent way. **Official Response from Chris Hannon:** > Thanks for the review, Gillon. We're happy to hear! ### 5. The tool is awesome it has help us document our design system faster and on a esay way. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Frontify?** How you handle the color palettes. I like that when you select a font it suggests the colors form the palettes predefined. **What do you dislike about Frontify?** I would love to have a lottie integration so we can add our animations. **What problems is Frontify solving and how is that benefiting you?** Documenting our design system **Official Response from Chris Hannon:** > Thank you for your review. We're thrilled that you're finding Frontify awesome. As for integrations, we're continually adding new functionalities and will certainly look into Lottie. ### 6. Perfect tool for onboarding anyone close to design **Rating:** 4.5/5.0 stars **Reviewed by:** Simon C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Frontify?** Ease of content creation, built for purpose. Allows anyone in our organisation to access a central resource to learn about our brand and the various digital components that make itup. **What do you dislike about Frontify?** Nothing yet. That said, since there is a min character validation, I'll type a little more... **What problems is Frontify solving and how is that benefiting you?** Onboarding new developers, using as foundation to build out digital styleguides and other artefacts. **Official Response from Chris Hannon:** > Hi Simon, thanks for sharing your feedback! ### 7. Branding made simple **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Frontify?** I love the simplicity of creating brand style guides and sharing them with users. I also love that the interface guides you in specifying brand essentials. **What do you dislike about Frontify?** I found it challenging to figure out how to upload resources to the media library. I would like a way to purchase storage space for the media library that does not unlock additional features. **What problems is Frontify solving and how is that benefiting you?** Frontify helps me get everyone on the same page and explain and implement branding for small businesses. **Official Response from Chris Hannon:** > Thanks for your feedback. We especially love that you were able to get everyone on the same page. As for your challenges with uploading resources to the Media Library, please take a look at the Training Videos on our website. I've provided the link. If you scroll down, you'll find a video dedicated to our Media Library. If you're still having trouble, please reply here or reach out to our support team. ### 8. Great platform for managing your brand **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2020 **What do you like best about Frontify?** User-friendly interface and great customer support **What do you dislike about Frontify?** Sometimes minor bugs occur, but those are fixed quickly **Recommendations to others considering Frontify:** Great tool, worth checking. **What problems is Frontify solving and how is that benefiting you?** Managing our brand **Official Response from Chris Hannon:** > Thanks for taking time to leave a review! We think it's important to be people-friendly with our interface and support, so it's great to hear you agree. As for the minor bugs, I've included a link to our weekly roundup of product updates, improvements, and bug fixes. If a bug ever persists, please don't hesitate to contact us. ### 9. Great brand organization system! **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie H. | Design Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Frontify?** Frontify's media library feature makes sharing assets across my company much easier, and the search functionality is great. I like how customizable the CSS styling is, and it doesn't take technical know-how to make changes. Their interface is very friendly. Permissions and teams are also very useful and effective, because we have several layers of rights, check & balances, and outside vendors who need different levels of access. The request access feature is very helpful for us, because we get notified right away who needs access and one of my team members can grant access with just a couple clicks! **What do you dislike about Frontify?** The media library page design could be more customizable. It's very restrictive. I'd like easier tagging, sorting, and customizable thumbnails for the collections. **Recommendations to others considering Frontify:** Spend time playing with the design elements of the pages before committing to anything. Don't try to get it perfect out the gate! Dump your content in then chunk it out and make it fancy in a second and third round of work. **What problems is Frontify solving and how is that benefiting you?** Our 500+ person company went through a complete rebrand and overhaul back in January, and it was essential that we get buy-in across the company with understanding the brand look & feel. We needed to provide easy access to assets internally and then externally to global partners and vendors. It went over successfully! And as the months have progressed, we've been able to add more assets, information, customization, and turn it into a real representation of our brand. ### 10. Great Brand Management Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Frontify?** Easy to understand and intuitive to use, flexible options regarding style and navigation, easy to implement, simple user management, great support, continuous improvement of functions, modern and up-to-date **What do you dislike about Frontify?** we generally don’t have any complaints; some smaller issues concerning responsive design and search functionality could be further improved **What problems is Frontify solving and how is that benefiting you?** Frontify is a great tool to visualize and explain our design system in one place. **Official Response from Chris Hannon:** > Thank you for the review. We love software that's simple and intuitive, so it's great to hear you agree. ### 11. Such an easy tool and hard to find better competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2019 **What do you like best about Frontify?** It was super easy to start a free trial and I had no issues getting used to the platform. Easy to set up and get right into creating our brand guide. **What do you dislike about Frontify?** I wish there were a free platform. Less features, but having the capability to keep it free is great to have for small startups. **Recommendations to others considering Frontify:** I think users will find it hard to not go with Frontify. It's one of the easiest to work with and I found it super helpful to create a professional and flexible guide in a matter of hours. **What problems is Frontify solving and how is that benefiting you?** We now have clients asking for brand guides and Frontify helped us unify all of our designs into one tool and essentially have a website builder inside of the tool. ### 12. Brand Management Made Easy: Frontify brings brand marketing & digital teams together **Rating:** 4.5/5.0 stars **Reviewed by:** Carsten P. | Product Marketing & Growth Consultant , Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Frontify?** It gets the job done in no time. Frontify is extremely easy to use, very flexible, and allows us to focus on brand management instead of learning new technologies. I also like the integration with Sketch. **What do you dislike about Frontify?** Nothing in particular. I'm very happy with the solution. **What problems is Frontify solving and how is that benefiting you?** I work with several software start-ups and need to collaborate with content, marketing & design teams. Frontify allows us to manage all aspects of brand across all platforms. ### 13. Excellent start and helpful brand style manager **Rating:** 5.0/5.0 stars **Reviewed by:** David R. | CDO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Frontify?** Love base templates to structure and showcase brand, helps you to share and unify brand identity through stakeholders, team, customers or press. **What do you dislike about Frontify?** Free version link for sharing is long and ugly, even for a free account that's a shame. **Recommendations to others considering Frontify:** If you want to provide public access to customers, collaborators, press and other business individuals, to your brand style this is a nice place to start, there's a free plan so you can try some features and even have a public URL to share your styles. **What problems is Frontify solving and how is that benefiting you?** I've manage to convince our clients to use Frontify, and they are happy, their providers clients always get the brand as its and styles is coherent everywhere, Frontify helps them to follow close brand guidelines and feeling. ### 14. Simple tool to create Marketing Resource Center **Rating:** 3.5/5.0 stars **Reviewed by:** Lisa H. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2018 **What do you like best about Frontify?** Quick setup, ease of use, simple user interface **What do you dislike about Frontify?** Limited options and no integrations to link to Google docs/etc. **Recommendations to others considering Frontify:** Good for small businesses, probably not a good fit for larger companies. **What problems is Frontify solving and how is that benefiting you?** Allowed us to create an easily accessible marketing resource center with our style guide (logos, colors, etc), content library, and asset library. ## Frontify Discussions - [Does it take a long time to get set up?](https://www.g2.com/discussions/setting-it-up) - 1 comment, 1 upvote - [Is Frontify just for huge companies?](https://www.g2.com/discussions/company-size-c80f4977-18d7-46d8-90b5-8e376f47d68b) - 1 comment, 1 upvote - [Is Frontify self-hosted or cloud-based?](https://www.g2.com/discussions/hosting-170a6aca-6c09-4880-92b9-67ff612503fb) - 1 comment, 1 upvote - [What makes Frontify special?](https://www.g2.com/discussions/competition) - 1 comment, 1 upvote - [Is there any size or quality limitations?](https://www.g2.com/discussions/limitations) - 1 comment, 1 upvote - [View Frontify pricing details and edition comparison](https://www.g2.com/products/frontify/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+14%3A40%3A37+-0500&secure%5Bsession_id%5D=2b3738ac-c965-49d2-b902-188f26b01c16&secure%5Btoken%5D=4849cf8585a520d3399cddf0174438d701cf390e0767b97f8a26b94bb5b18f8c&format=llm_user) ## Frontify Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Adobe XD](https://www.g2.com/products/adobe-xd/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [CELUM](https://www.g2.com/products/celum/reviews) - [Ciloo](https://www.g2.com/products/ciloo/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) - [DatoCMS](https://www.g2.com/products/datocms/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [EMPOWER suite](https://www.g2.com/products/empower-suite/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Highspot](https://www.g2.com/products/highspot/reviews) - [Loom](https://www.g2.com/products/atlassian-loom/reviews) - [Magnolia](https://www.g2.com/products/magnolia/reviews) - [Microsoft Copilot Studio](https://www.g2.com/products/microsoft-microsoft-copilot-studio/reviews) - [Miro](https://www.g2.com/products/miro/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) - [Okta](https://www.g2.com/products/okta/reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) - [Prepr CMS](https://www.g2.com/products/prepr-cms/reviews) - [Sitecore](https://www.g2.com/products/sourceved-consultancy-services-sitecore/reviews) - [Sked Social](https://www.g2.com/products/sked-social/reviews) - [Sketch](https://www.g2.com/products/sketch/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - [Storybook](https://www.g2.com/products/storybook/reviews) - [Storyteq](https://www.g2.com/products/storyteq/reviews) - [Templafy](https://www.g2.com/products/templafy/reviews) - [TYPO3](https://www.g2.com/products/typo3/reviews) - [Vimeo](https://www.g2.com/products/vimeo/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Frontify Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Authoring Tools** - Ad Templates - Automated Ad Creation - Lanugage Translation **Performance Tracking** - Dashboard - Asset Performance - Template Usage **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Testing Tools** - Dynamic Versioning - A/B Testing **Functionality** - Design Templates - Workflow Management - Collaboration - Educational Resources **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Frontify Alternatives - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,123 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews) - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,745 reviews)