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Frontify Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Frontify Media

Frontify Demo - DAM
Go beyond asset storage. Organize, tag, and track all your brand content while integrating it with collaborative workflows and templates that amplify creativity and consistency.
Frontify Demo - Brand guidelines and portals
Centralize your guidelines in secure portals that manage all your brands and bring scalable consistency and clarity to every team.
Frontify Demo - Templates
Keep your teams agile with templates that help marketers create on-brand content while designers can focus on high-value campaigns.
Frontify Demo - AI
Streamline brand inquiries and ensure compliance: Get immediate answers and maintain consistent messaging with the AI-powered Brand Assistant.
Frontify Demo - Integrations
Reduce silos by connecting your brand portals with the tools your teams rely on.
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Frontify Reviews (207)

Reviews

Frontify Reviews (207)

4.5
207 reviews

Pros & Cons

Generated from real user reviews
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Alexander B.
AB
Graphic and Packaging Designer
Mid-Market (51-1000 emp.)
"Life-saver for scaling up the design work"
What do you like best about Frontify?

Frontify helps me get design processes up to my company's speed — without selling the soul to the devil when you are the only designer in the company.

Super easy setup. From automatic color swatches and drag-and-drop assets uploading to interactive icon libraries and intuitive formatting — it took me just a couple of hours to have a whole branding portal ready for my team and all the basics uploaded. Still updating and adding new materials, of course, as we grow and so do our needs, but the flexibility of Frontify platform makes it go smooth like butter.

Usage and adoption is just awesome, too. My team now has a single source of truth for everything visual, with access to all the assets (correct and up-to-date ones, most importantly) and respective rules and guidelines explained for everything. Cuts down countless hours of dm replies, and now I have just one link for everything my team needs.

And oh I wish I had such a solution for more things in life. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Didn't have any issues so far, but we only explored what feels like the tip of an iceberg of features. Sometimes it feels overwhelming to get your hands on a new part of Frontify, but I believe their support team to be there when needed. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for your kind words about Frontify, Alexander! It is great to hear that the setup was easy and you haven't faced any issues. We are thrilled that Frontify is helping cut down the time needed to support your company's design needs while enabling unified branding. Should you ever require assistance, we are here to help. Many thanks for the review! - Max from Frontify

Raffaella S.
RS
Head of Digital Performance
Small-Business (50 or fewer emp.)
"An experience-changing tool for managing Brands and assets"
What do you like best about Frontify?

Frontify is an incredibly useful tool for collecting brand assets and images, where all the information is stored in one place and kept up to date. I have found it to be an essential resource for managing and organizing brand materials effectively. The centralized nature of Frontify ensures easy access to all the necessary assets, saving valuable time and effort. The user interface is intuitive, and the platform offers a wide range of features that streamline the entire asset management process. With Frontify, staying organized and keeping brand resources consistent has become a breeze. I highly recommend Frontify to anyone looking for a comprehensive solution to simplify and optimize their brand management workflow. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I have had a positive experience using Frontify for managing brand assets and information, but one potential downside is the space limitation for projects. As an agency, it would be beneficial to have more flexibility and options available, especially when dealing with larger-scale projects or multiple clients. It would be great to see Frontify offer expanded storage options or partner-specific plans to accommodate the needs of agencies and their clients. Overall, Frontify remains a valuable tool for brand management, but additional options for agency partners would further enhance its capabilities. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for the great review, Raffaella! We are so pleased that you are making use of Frontify's brand asset management functionality. We understand the need for more storage options, particularly for agencies and their clients. Your feedback about offering partner-specific plans is super valuable, so we'll take it into account as we revisit this subject. Your feedback is much appreciated and we will continue to make sure we provide an effective brand management solution for your team. - Max from Frontify

Verified User in Architecture & Planning
CA
Enterprise (> 1000 emp.)
"Easy management of brand portal"
What do you like best about Frontify?

The tooling is easy to navigate and understand. Support is quick and friendly! Review collected by and hosted on G2.com.

What do you dislike about Frontify?

It would be great to have drag and drop functionality to speed up building brand central pages. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for the thoughtful feedback on Frontify and our support team! We are thrilled to hear that you are finding our platform easy to navigate and that our team has been helpful. Your suggestion for drag and drop functionality is much appreciated and will be taken into consideration for upcoming updates to improve guideline page building. Please always feel free to reach out with any more feedback or questions. - Best, Max from Frontify

Wesley Q.
WQ
Director, Creative Services
Mid-Market (51-1000 emp.)
"Using Frontify for our online brand portal."
What do you like best about Frontify?

The overall site is beautiful and has been a good fit for our brand portal. There are so many things we like about the platform:

1. The ability to have different domains to allow users to download various versions of a graphic file

2. The ability to have different domains for different user experiences

3. The editing process is very intuitive

4. The ease of adding users Review collected by and hosted on G2.com.

What do you dislike about Frontify?

There were some limitations that we ran into when we were designing our site that we found workarounds for. One was the automated side navigation that is generated based on the CSS. Like many sitebuilding tools, you learn how to work with and design around the template, but it would be great to be able to have a little more flexibility in adjusting page elements. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for your thoughtful review, Wesley. We're so glad to hear that our platform meets your needs for a brand portal. Your input on the automated side navigation is valuable, and we're glad that you've been able to find some nice workarounds. We are actively working on improved customization options, so stay tuned 😉 Thank you for taking the time to review us! - Max from Frontify

GS
Enterprise (> 1000 emp.)
"Superb product with a solution for every challenge"
What do you like best about Frontify?

Frontify is incredibly easy to use for both users and administators. They've pre-made all kinds of content blocks, filters and asset management tools so creating and updating content is really quick and simple.

One of the best things about it is the ability to share guidelines and assets with third parties and the fact you can tailor their level of access. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Because everything is templated there's only so much customisation you can do in terms of design, but if the pages were more bespoke I'm sure they'd be a lot harder to create and maintain! Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi Georgia, thanks for taking the time to leave us your review on Frontify! We're thrilled to hear that all your users have been enjoying the content blocks we've created in our brand guidelines tool. We understand your comments on customisation and we are always working to enhance our product. There is actually some exciting news coming related to content blocks and other customisations we are planning, so stay tuned 😉 We're working hard to make your life a lot easier. Thanks again for your feedback! - Max from Frontify

JL
Mid-Market (51-1000 emp.)
"A flexible digital asset management system"
What do you like best about Frontify?

Frontify allows me to customise how my brand will look and has a simple setup to allow you to showcase your brand guidelines. In addition, the customer service team is incredible and will assist you with any issues. I also like the ability to edit templates for local teams to modify their marketing materials. I also have the ability to separate the teams by groups, i.e., European team, US team, etc. Separate libraries are created for assets and branding, which gives me the flexibility to organise everything. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

There was a learning curve in using Frontify, but it worked well after some trial and error. We did have training initially for the team, plus there were articles and some videos on how to use the platform that helped. People with less technical capabilities should get their platform customised by an external party. The approval systems did not allow downloading of the file with comments. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Janice, thank you for your review! We're pleased to hear our platform was easy to use after some exploration. And apologies if our approval functionality caused difficulty, as we are working hard to make sure Frontify is as approachable as possible. Your feedback is valuable and we'll keep striving to make Frontify better for you. - Max from Frontify

Milos D.
MD
Product Design Manager
Enterprise (> 1000 emp.)
"All in one brand management platform"
What do you like best about Frontify?

Using Frontify has made it easy for our team to create and maintain not only our brand guidelines but the assets that come with that and our product design system Review collected by and hosted on G2.com.

What do you dislike about Frontify?

If you aren't tech-savvy, it takes a bit of time to learn how to use the platform, especially if you're starting from scratch like we were. That's all I could say in this section, otherwise it's probably one of the better platforms out there for managing brand guidelines and design system documentation. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thanks Milos for the review! We're delighted to hear you found it easy to create and keep track of your Brand Guidelines and design system documentation, without needing to know coding. It's great you and your team can make changes worry-free. Thank you for taking the time and giving us your feedback! - Max from Frontify

EP
Enterprise (> 1000 emp.)
"Truly Wonderful Brand Guidelines"
What do you like best about Frontify?

As the Brand Identity designer for my organization, a lot of my time is spent updating Frontify. I love how intuitive and easy it is to use - I also love how clean and simple everything looks. It makes my job really easy becuase I'm able to publish clear and helpful guidance to my organization. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I love the Newsletter functionality, but I do wish there was a little bit more design flexibility and options within this feature. It's pretty templated, which is great but if there were more ways to make design engaging, that would be great. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi Elise, thank you for your lovely review! We're so happy to have you as a client 💜 And thank you for your newsletter feedback. We're glad that you're making good use of this simple feature, but we recognise there is still work to do. Sharing the documentation we do have around this feature below, just in case there is something written there that you're not currently leveraging. - Cheers, Max from Frontify

See how Frontify improved
Verified User in Renewables & Environment
AR
Mid-Market (51-1000 emp.)
"*The* tool for brand documentation – never read a 300+ page PDF guide again."
What do you like best about Frontify?

Frontify is a modern approach to brand documentation. It has improved drastically over the years and has become a tool I don't want to miss anymore. Libraries for everything, review processes, integrations to lots of other tools. You can adjust Frontify to YOUR needs and that's awesome. Behind that, there's a great and dedicated customer success team, giving you advice and helping you succeed. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I would wish for more transparency regarding pricing when not on enterprise. A lot of times you really feel like "ugh, talk to enterprise – again", which doesn't really give a good feeling. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for taking the time to review Frontify. It's very encouraging to hear that our product and Customer Success team have been so helpful for you. Our goal is to always provide the best customer experience and your comments are invaluable to us. Additionally, we are glad that Frontify has enabled your brand to become more visible throughout your organization! Thank you again for your kind words. - Max from Frontify

MC
Mid-Market (51-1000 emp.)
"Making our brand more manageable and accessible"
What do you like best about Frontify?

It's easy to use, multiple people in my team are able to manage and keep it up to date. We're able to control which user groups see what content, making sure guidelines are relevant to them. The support we receive from the team is also brilliant. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Have found no downsides as yet. It's working really well for us. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Wow, thank you for such an amazing review Marc! We are thrilled that your team is achieving success managing your brand on Frontify. As you've discovered already, we are always here to help you should you run into anything you can't quite figure out. Cheers! - Max from Frontify

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

21 months

Average Discount

8%

Perceived Cost

$$$$$

How much does Frontify cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 4 purchases.

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Frontify Features
Import/Export
Organizational Interface
Search
File Types
Metadata
File Transformation
Video
Images
Workflow Management
User, Role, and Access Management
Brand Portal
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